28445065 HDFC Bank Opening Savings Account Project Report

CHAPTER - 1 COMPANY PROFILE
Banking Industry A banking company in India has been defined in the Banking companies Act, 1949 as one “which transacts the business of banking which means the accepting, for the purpose of lending or investment, of deposits of money from the public, repayable on demand or otherwise and withdrawals by cheque, draft, order or otherwise” Banking is an important element of economy’s Indian banking system overt past few decades, it has played very effective role in mobilization of savings of the economy, spreading in banking habit to the furthest corner of the country and large entrepreneurial base. Indian banks have multiplied their activities in volume, variety and geographical base to meet the growing needs of the society. The old methods and techniques replaced by new techniques of viability need based formation of finance schemes and marketing. Instead of working for profits, they are required to participate in nation building activities and help in bringing socio economic change. Banks are new centre of trade, commerce and business in a country. Banking plays a very important role in the economic development of all nation of the world. Industrial revolution that took place in the economic development of all nations of the world. Industrial revolution that took place in European countries in 18th and 19th centuries would not have taken place without the evolution of good banking system. Banking is life blood of modern commerce. It is very important to study the concept of services as banks are categorized into service sector: service as deeds, processes and performances. The service sector of an economy is going through a period of almost revolutionary proportion in which established ways of doing business continue to be shunted aside.

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The banking system in India constitutes the core of the financial sector. It plays a significant role in the process of economic growth of the country. Its efficiency and development thus are vital for the country’s economic progress. Commercial banks are the hub of the Indian financial system. Indian commercial banks are organized as the joint stock banks, both in the public sector and private sector. Public sector banks Banking is one of the most important elements of economy. Indian banking system over past few decades has played a very effective role in mobilization of savings of the economy spreading in banking habit to the furthest corner of the country and enlarged entrepreneurial base. Indian banks have multiplied their activities in volume variety and geographical coverage to meet the growing needs of society, the old methods and techniques of viability growth based formation of finance schemes of marketing. Instead of working for profits, they are required to participate in the nation building activities and help in bringing socio-economic change. Banking transactions carried on by any individual or firm engaged in providing financial services to consumers, businesses or government enterprises. In the broad sense, a bank is a financial intermediary that performs one or more of the following functions: safeguards and transfer of funds, guarantees credit worthiness and exchange money. Such institutions as commercial banks, central banks, organizational banks, trust companies, finance companies, life insurers and investment bankers provide these services. A normal end mean common definition of a bank is a financial intermediary that accepts, transfer and most important creates deposits. This includes such deposits institutes as central banks, commercial banks, savings and loan associates and mutual savings bank. Banks are most frequently organized in corporate form and owned by either private individual, government interests. Although non corporate bank that single proprietorship and partnership are find in other countries since 1863 all federally chartered bank in the US must be corporations. Only a few states permit formation of non corporate bank. All countries subject their banks, however owned to government regulations and supervision,

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normally implemented by central banks authorities. Bank in India should develop appropriate strategy and ensure proper marketing strategy and mistaking into account the economic, cultural, legal and political environment. As toady in the changes word the needs are changed as regards to bank as foreign players. Marketing concept should be followed where we talk about 4 Ps marketing tools in regards to banks; we should include to more 2 Ps more, People and Procedures as well. An introduction of ATM 24 hours online banking transactions etc their goal should not be of profit it should be “growth and development with profit” The service sector of the economy is going through a period of almost revolutionary proportions in which established ways of doing business continue to be shunted aside. It has been said that the only person in the world who appreciates changes is wet baby. The service sector can be best characterized by its diversity. Service organization range in size from huge International Corporation in such fields as airlines, banking, insurance, telecommunications, and hotel chain and freight transportation to a vast array of locally owned and operated small business and numerous business to business services. As currently defined by the government statistics, services account for the two third to three quarters of the gross national product. Not only in US but also in many other highly develop industrial nations. In the banking and financial services business: this area comprises many different types of businesses, commercial and retail, with a common denomination, of being in business to help customer to make or manage money. A high level of trust is implicit and is even more critical in the wake of the savings and loan scandals of the 1980s. The retail banking industry has found its historic image of aloofness, a management The public sector banks largely dominate the Indian banking industry. These banks till early 90s were involved in the traditional banking business of deposits and credit lending. They performed a supporting role in the overall growth of economy. While most of these

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banks used to focus on growth of balance-sheet profitability was not a significant competition. In most of the banks government has holding of 100% whereas in the few banks the state has fallen because of public issue in the post liberalization period. Some of other leading banks in the segment also proposed to come out with an equity issue to raise further capital. The public sector banks have a strong distribution network all over the country. But the strength of earlier periods has now coming out with VRS to bring down number of employees and improve their efficiency ratio. The public sector banks still control a major share in banking operation of the country. Private sector Banks The banking regulation act was amended in 1993 permitting the entry of new private sector banks. The act also specified certain criteria for establishing new private sector banks. The criteria are as follows1. the banks should have a minimum net worth of Rs. 1 billion 2. The promoters holding should be minimum 25% of paid up capital. The last decade witnessed the maturity of India’s financial markets. Since 1991, every governments of India took major steps in reforming the financial sector of the country. The important achievements in the following fields are achieved in following heads: Financial Markets In the last decade, private sector banks / institutions played an important role. They grew rapidly in commercial banking and asset management business. With the openings in the insurance sector for these institutions, they started making debt in the market. Regulators The Finance Ministry continuously formulated major policies in the field of financial sector of the country. The Government accepted the important role of regulators. The

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Reserve Bank of India (RBI) has become more independent. Opinions are also that there should be a super- regulator for the financial services sector instead of multiplicity of regulators. The banking system Almost 80% of the business is still controlled by the Public Sector Banks (PSBs). PSB are still dominating the commercial banking system. Shares of the leading PSBs are already listed on the stock exchanges. The RBI has given licenses to new private sector banks as part of the liberalization process. The RBI has also been granting licenses to industrial houses. Many banks are successfully running in the consumer segments, industrial finance, retail trade, small business and agriculture finances. Overall approach to reforms The last ten years have seen major improvements in the working of various financial market participants. The government and the regulatory authorities followed the step by step approach, not a bang one. The entry of foreign banks has assisted in the introduction of international practices and systems. On the whole, the cumulative effect of the developments since 1991 has been quite encouraging. Deregulation of Banking System In order to reach the stipulated capital adequacy norms, substantial capital were provided by the Government and RBI. Government pre-emption of banks’ resources through statutory liquidity ratio (SLR) and cash reserve ratio (CRR) brought down in steps. Interest rates on the deposits and lending sides almost entirely were deregulated. New private sector banks allowed promoting and encouraging competition. PSBs were encouraged to approach the public for raising resources. Recovery of debts due to banks

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and the Financial Institutions Act 1993 were passed, and special recovery tribunals set up to facilitate quicker recovery of loan arrears. Consolidation imperative Another aspect of the financial sector reforms in India is the consolidation of existing institutions which is especially applicable to the commercial banks. In India the banks are huge quantity. First, there is no need for 27 PSBs with branches all over India. A number of them can be merged. The merger of Punjab National Bank and New Bank of India was difficult one, but the situation is different now. No one expected so many employees to take voluntary retirement from PSBs, which at one time were much sought after jobs. Private sector banks will be self consolidated while co-operative and rural banks will encouraged for consolidation, and anyway play only a niche role Global Competencies The progress and growth of Indian banking sector is in the line with the twin objective of financial stability and growth. Banking in India has increased its size by capitalizing on all the business opportunity available. The capital adequacy ratio of Indian banks has increased and is now in a much better position in relation to the other emerging market economies. The ratio is well in line with the proposed new Basel norms. Several banks raised capital and some more banks are on the way. Guidelines and Governance Meeting capital adequacy norms in the recent times gained importance with the deadline for the implementation of Basel II Accord approaching closer. The average Capital Adequacy Ratio (CAR) of Indian banks stood at 12.8% at March 31, 2005, much above the prescribed norms. In order to enhance capital adequacy ratio, seven banks including ICICI bank and Punjab National bank, have raised capital in primary markets to the tune of Rs.12, 000 crores during the year 2005. it has been decided that banks which have maintained capital at least 9% of the risk weighted assets for both credit risk and market risks of both ‘Held For Trade’(HFT) and ‘Available For Sale’(AFT) categories as on March 31, 2006, would be permitted to treat the entire balance in the Investment

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Fluctuation Reserve as tier-I capital. This will help banks to enhance their CAR. Reserve bank Of India (RBI) has given guidelines to have minimum net worth of Rs. 300 crores for private banks. New guidelines have been introduced in the Indian banking system to measure up to the international banking practices. The Indian Bankers Association (IBA) has come up with ‘Fair Practices Code’ to improve corporate governance. Banks in India should now explicitly state their governance philosophy in their Annual Reports as part of ‘Notes on Accounts’ to their balance sheets. Risk based supervision was introduced in some selected banks. Guidelines have been issued to banks not to outsource core-banking functions. Emphasis has been placed on the role of bank boards. In a move to give freedom in the functioning of private banks, RBI has withdrawn its nominee directors from almost all the private sector banks. Amendments have also been proposed to remove the provisions of having nominated officers of RBI in public sector banks in order to bring their functioning at par with private banks. Government’s shareholding in several Public Sector Banks (PSBs) reached close to 51%. To continue government’s stipulated minimum shareholding in PSBs, the finance ministry asked the RBI to come up with the guidelines on ‘hybrid’ instruments, which can be treated as capital. Performance The year 2005 has been good for the Indian banking. There was robust growth in credit flow during the year. Credit deposit ratio increased by more than 10% and substantial part of the bank’s commercial credit went to large borrowers at sub-PLR rates. Government wants to further push up the loan to GDP ratio from 43% to 50%. The most significant jump in credit was to real estate sector. Credit to agriculture has been in line with the government’s objective of doubling its credit in the coming five years.

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The banking industry has managed to improve its operating profit ratio by reducing its operating costs/staff expenses. The asset quality in Indian banking sector has shown considerable improvement. The gross Non Performing Assets (NPAs) to advances ratio for the sector declined to 5% in FY05 from 16% in FY97 The Indian banking has improved efficiency in its operations. Cost to income has come down. Interest income of the entire banking sector has increased. The return on assets of the foreign banks have been highest, followed by the private sector banks. Revenue sources of banks been diversified. They have entered into the business of selling thirdparty products to increase their income. Banks are trying to increase fee-based income as interest income continues to be under pressure and profits from tradi8ng keep declining. Investments in Statutory Liquidity Ratio (SLR) securities of banks have declined; however, the ratio is in excess of the statutory limit. RBI reduced the reverse repo rate during the year to direct the funds to the needed areas. Most of the investments held by private sector banks were in the maturity bucket of a less than a year while the public sector banks’ investments were ranging from one-year to five-year maturity buckets. At the same time, technological development in the sector helped the banks in diversifying their business activities to offer different services to customers. Introduction of core banking solutions has enabled the banks to segregate the credit sourcing (front office) and appraisal (back office) functions. Many banks will aggressively position themselves on an end-to-end solution. The total Real Time Gross Settlement (RTGS) transactions increased from 1,91,792 in March 2005 to 3,84,176 in September 2005. Merger and Acquisitions The banking industry saw some consolidation during the year. There was the reverse merger of IDBI with IDBI Bank, and Centurion Bank of Punjab was created through the merger of Bank of Punjab with centurion Bank and again Centurion bank of Punjab merger with HDFC Bank.

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SBI has a network of 60 overseas offices spread over 29 countries. The bank has acquired 76% stake worth $6 million in closely held PT Bank IndoMonex, securing a foothold in Indonesia, and a similar stake in Kenya’s Giro Commercial Bank ltd. In February 2005, it acquired a 51% of the Mauritius based Indian Ocean International Bank Ltd. And it also gained permission to set up branches in Saudi Arabia. It has also merged its subsidiaryIndoNigerian Bank-with a local bank, Nal Bank. The SBI has also stated to start its retail business in Shanghai later this year. ICICI Bank in a span of just four years has emerged as retail banking behemoth. The bank in order to increase its presence overseas has acquired a Russian bank, InvestitsionnoKredimy Bank, also aims to take advantage of increased presence of the Indian corporates in Russia and South Africa. The bank is also planning to make Bahrain its hub especially for trading in commodities. It has emerged as the largest seller of bad loans to the Asset Reconstruction Company of India. Punjab National Bank will shortly be converting its representative offices in London into a subsidiary unit. PNB is in the process of initiating internal discussions to plan and identify acquisition of banks overseas. PNB has targeted to disburse loans to the tune of Rs. 8,000 crores in retail segment by the end of this fiscal as against the total retail loan disbursement of Rs. 6,500 crores during the last fiscal. Way forward The future of banking sector looks bright. A few more Indian banks are interested in starting overseas operations, either by starting by starting their representative offices of by the opening branches abroad. Till October 2005, 14 Indian banks had overseas operations spread across 42 countries. Apart from global expansion, banks will also augment their domestic lending to agriculture as per the government directions. Banks started designing new programs such as ‘No frills’ accounts to reach a large number of customers in rural areas where they can maintain zero balance. Several banks have already started this ‘no frills’ accounts.

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As more and more infrastructure projects are expected to come up, banks will find themselves increasingly invested in that sector. The share of equity as funding route for companies is bound to grow as capital market looks growing and number of new public offerings are rising. Banking sector is expected to raise the funds to the tune of Rs. 600 billion over the next five years to push up the loans to GDP ratio. Several banks including Central Bank, Union Bank, Bank of India and South Indian Bank plan to hit the primary market to comply with capital requirement norms. Dena Bank that raised the capital last year is expected to hit the capital market again this year. The increase in ratios such as Credit Deposit Ratio and Capital Adequacy Ratio and decrease in Gross NPAs to deposits indicate that banks would improve their financial position in future. As economy is set to grow at a healthy rate, more and more infrastructure development is set to take place, and Indian banking sector is expected to play an important role in the same. History The origin of modern banking in India dates back to 1770 when the first joint-stock bank, named Hindustan Bank, was started by the English Agency House of Alexander & Co. Calcutta. The bank was, however wound up in 1832. The real growth of modern commercial banking began in the country when the government was awakened to the need for banks in 1806 with establishment of the first Presidency bank, called the Bank of Bengal, in Calcutta in that year. Then followed the establishment of two other Presidency Banks, namely the Bank of Bombay in 1840 and the Bank of Madras in 1843. to each of these banks, the government had subscribed Rs. 3 lakhs to their share capital. These three Presidency Banks continued till 1920. In 1921 they were amalgamated into the Imperial Bank of India.

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In 1935, the British Government in India had started a central bank called the Reserve Bank of India as a private sector bank. After independence, eventually by passing reserve Bank of India Act, 1949, the Reserve Bank of India was taken over by the government of India as a state owned central bank. After independence, the Government of India launched economic planning in the country since 1951. On July 1, 1955 the Government of India nationalized the Imperial Bank of India and converted it into the State Bank of India. The establishment of the State Bank of India was a pioneering attempt in introducing public sector banking in the country. Later on in 1959-60 seven subsidiary State banks were also nationalized to form the SBI group. The SBI group has the laudable objective of bringing rural orientation in Indian banking, which it achieved with remarkable success. Eventually, on July 19, 1969 fourteen major Indian scheduled banks (with deposits of over Rs.50 crores) were nationalized by the government with a view to serve better the needs of development of the economy in conformity with national priorities and objectives. As a result, 85 percent of the baking business in terms of deposits was brought under public control. On April 15, 1980, six more Indian scheduled banks (with deposits of over Rs.200 crores) were nationalized. As such, over 90 percent of the banking activity in the country is brought into the public sector. In short, nationalization of banks implied a bold and major economic step in the process of banking reforms in the country. It has resulted in the evolution of public sector banking.

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PROFILE OF BANK

About - HDFC Bank Limited, India The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in-principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of the RBI's liberalization of the Indian Banking Industry in 1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995. Promoter HDFC is India's premier housing finance company and enjoys an impeccable track record in India as well as in international markets. Since its inception in 1977, the Corporation has maintained a consistent and healthy growth in its operations to remain a market leader in mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC has developed significant expertise in retail mortgage loans to different market segments and also has a large corporate client base for its housing related credit facilities. With its experience in the financial markets, a strong market reputation, large shareholder base and unique consumer franchise, HDFC was ideally positioned to promote a bank in the Indian environment. Capital Structure The authorized capital of HDFC Bank is Rs.450 crore (Rs.45 billion). The paid-up capital is Rs.282 crore (Rs.28.2 billion). The HDFC Group holds 24.2% of the bank's equity while about 13.1% of the equity is held by the depository in respect of the bank's issue of American Depository Shares (ADS/ADR Issue). The Indian Private Equity Fund, Mauritius (IPEF) and Indocean Financial Holdings Ltd., Mauritius (IFHL) (both funds advised by J P Morgan Partners, formerly Chase Capital Partners) together hold about

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5.5% of the bank's equity. Roughly 27.5% of the equity is held by FIIs, NRIs/OCBs while the balance is widely held by about 214,000 shareholders. The shares are listed on The Stock Exchange, Mumbai and the National Stock Exchange. The bank's American Depository Shares are listed on the New York Stock Exchange (NYSE) under the symbol "HDB". Times Bank Amalgamation In a milestone transaction in the Indian banking industry, TimesBank Limited (another new private sector bank promoted by Bennett, Coleman & Co. /Times Group) was merged with HDFC Bank Ltd., effective February 26, 2000. As per the scheme of amalgamation approved by the shareholders of both banks and the Reserve Bank of India, shareholders of TimesBank received 1 share of HDFC Bank for every 5.75 shares of TimesBank. The amalgamation added significant value to HDFC Bank in terms of increased branch network, expanded geographic reach, enhanced customer base, skilled manpower and the opportunity to cross-sell and leverage alternative delivery channels. Distribution Network HDFC Bank is headquartered in Mumbai. The Bank at present has an enviable network of over 468 branches spread over 212 cities across the country. All branches are linked on an online real-time basis. Customers in 90 locations are also serviced through Phone Banking. The Bank's expansion plans take into account the need to have a presence in all major industrial and commercial centres where its corporate customers are located as well as the need to build a strong retail customer base for both deposits and loan products. Being a clearing/settlement bank to various leading stock exchanges, the Bank has branches in the centres where the NSE/BSE has a strong and active member base. The Bank also has a network of over 1054 networked ATMs across these cities. Moreover, HDFC Bank's ATM network can be accessed by all domestic and international Visa/MasterCard, Visa Electron/Maestro, Plus/Cirrus and American Express Credit/Charge cardholders.

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Management Mr. Jagdish Capoor took over as the bank's Chairman in July 2001. Prior to this, Mr. Capoor was a Deputy Governor of the Reserve Bank of India. The Managing Director, Mr. Aditya Puri, has been a professional banker for over 25 years and before joining HDFC Bank in 1994 was heading Citibank's operations in Malaysia. The Bank's Board of Directors is composed of eminent individuals with a wealth of experience in public policy, administration, industry and commercial banking. Senior executives representing HDFC are also on the Board. Senior banking professionals with substantial experience in India and abroad head various businesses and functions and report to the Managing Director. Given the professional expertise of the management team and the overall focus on recruiting and retaining the best talent in the industry, the bank believes that its people are a significant competitive strength. Technology HDFC Bank operates in a highly automated environment in terms of information technology and communication systems. The entire bank's branches have connectivity which enables the bank to offer speedy funds transfer facilities to its customers. Multibranch access is also provided to retail customers through the branch network and Automated Teller Machines (ATMs). The Bank has made substantial efforts and investments in acquiring the best technology available internationally to build the infrastructure for a world-class bank. In terms of software, the Corporate Banking business is supported by Flex cube, while the Retail Banking business by Fin ware, both from i-flex Solutions Ltd. The systems are open, scaleable and web-enabled.

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The Bank has prioritized its engagement in technology and the internet as one of its key goals and has already made significant progress in web-enabling its core businesses. In each of its businesses, the Bank has succeeded in leveraging its market position, expertise and technology to create a competitive advantage and build market share. Rating HDFC Bank has its deposit programmes rated by two rating agencies - Credit Analysis & Research Limited (CARE) and Fitch Ratings India Pvt. Ltd. The Bank's Fixed Deposit programme has been rated 'CARE AAA (FD)' [Triple A] by CARE, which represents instruments considered to be "of the best quality, carrying negligible investment risk". CARE has also rated the Bank's Certificate of Deposit (CD) programme "PR 1+" which represents "superior capacity for repayment of short term promissory obligations". Fitch Ratings India Pvt. Ltd. (100% subsidiary of Fitch Inc.) has assigned the "tAAA (ind)" rating to the Bank's deposit programme, with the outlook on the rating as "stable". This rating indicates "highest credit quality" where "protection factors are very high". HDFC Bank also has its long-term unsecured, subordinated (Tier-II) Bonds rated by CARE and Fitch Ratings India Pvt. Ltd. CARE has assigned the rating of "CARE AAA" for the Tier-II Bonds while Fitch Ratings India Pvt. Ltd. has assigned the rating "AAA (ind)" with the outlook on the rating as "stable". In each case referred to above, the ratings awarded were the highest assigned by the rating agency for those instruments? Product scope: HDFC Bank offers a bunch of products and services to meet the every need of the people. The company cares for both, individuals as well as corporate and small and medium enterprises. For individuals, the company has a range accounts, investment, and pension scheme, different types of loans and cards that assist the customers. The customers can choose the suitable one from a range of products which will suit their life-stage and needs. For organizations the company has a host of customized solutions that range from Funded services, Non-funded services, Value addition services, Mutual fund etc. These affordable plans apart from providing long term value to the employees help in enhancing

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goodwill of the company. The products of the company are categorized into various sections which are as follows: • • • • • • Accounts and deposits. Loans. Investments and Insurance. Forex and payment services. Cards. Customer center.

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ACCOUNTS & DEPOSITS

Banking should be effortless. With HDFC Bank, the efforts are rewarding. No matter what a customer's need and occupational status, we have a range of solutions that are second to none.

Whether you're employed in a company and need a simple Savings account or run your own business and require a robust banking partner, HDFC Bank not only has the perfect solution for you, but also can recommend products that can augment your planning for the future.

Saving Account:
These Accounts are primarily meant to inculcate a sense of saving for the future, accumulating funds over a period of time. Whatever your occupation, we are confident that you will find the perfect banking solution. Open an account in your name or register for one jointly with a family member today. Regular Salary No Frills Classic

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REGULAR SAVINGS ACCOUNT

An easy-to-operate savings account that allows you to issue cheques, draw Demand Drafts and withdraw cash. Check up on your balances from the comfort of your home or office through Net Banking, Phone Banking and Mobile Banking. Need money urgently? Withdraw cash from any of the 1200 ATM centers spread across the country. Features & Benefits  Wide network of branches and over thousand ATMs to meet all your banking needs no matter where you are located.  Bank conveniently with facilities like Net Banking and Mobile Banking- check your account balance, pay utility bills or stop cheque payment, through SMS.  Never overspend- Shop using your International Debit Card that reflects the actual balance in your savings account.  Personalized cheques with your name printed on each cheque leaf for enhanced security.  Take advantage of Bill Pay, an instant solution to all your frequent utility bill payments. Instruct for payment over the phone or through the Internet.  Avail of facilities like Safe Deposit Locker, Sweep-In and Super Saver facility on your account. Eligibility & Account Operation

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The following are eligible to open a Regular Savings Account:  Resident Individuals (sole or joint account).  Minor below 18 yrs. (account only with guardian).  Hindu Undivided Families.  Trusts.  Associations.  Clubs or Societies.  Foreign Nationals residing in India. If you are a Foreign National residing in India, you may open a Savings Account by temporarily attaching an undertaking stating sources of credit and a copy of your Residence Permit. Account Operation A minimum deposit of Rs. 5,000/- is required to open an account and thereafter an Average Quarterly Amount of the same amount has to be maintained. It is mandatory to maintain a minimum Average Quarterly Balance (AQB) of Rs. 5,000/-. If the balance falls below Rs. 5,000/- a service charge of Rs. 750/- will be levied per quarter. If you open a Fixed Deposit Account of Rs. 50,000/-, then you no longer have to maintain a minimum balance of Rs. 5,000 on your Savings Account. In effect your account becomes a Zero Balance Account.

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“NO FRILLS” SAVINGS ACCOUNT

In an effort to make banking simpler and more accessible for our customers, we have introduced the 'No Frills' Savings Account, which offers you all the basic banking facilities, while you maintain a nominal average quarterly balance of only Rs. 250! You can even avail of services like Net Banking, Mobile banking free of cost. Features & Benefits  Access a wide network of branches and over a thousand ATMs across the country to meet all your banking needs.  Bank conveniently with facilities like Free Net Banking and Mobile Banking.  Use the Free Electronic Funds Transfer (EFT) facility to transfer funds from your HDFC Bank account to an account in another Bank at the locations as specified by RBI.      Enjoy Free IVR based Phone Banking. Get Free Quarterly Account Statements. Access your account through a Free ATM Card. Enjoy free Cash Deposits at Branch/ATM. 9 Free Cash withdrawals per Quarter at Branch and HDFC Bank ATMs

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PLUS CURRENT ACCOUNT

The Current Account is most suitable for business class people. With HDFC Bank’s current account, one can get personalized cheque book, inter branch banking and a monthly account statement in addition to host of other features. The Bank provides two types of current account facilities. a) Current Account Regular  With minimum average balance of Rs. 10,000  In case of non-maintenance Rs. 300 per quarter  50 Cheques leave free b) Current Account-Premium  Minimum average balance Rs.25000  In case of Non maintenance Rs.600 per quarter  Cheque books free

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REGULAR FIXED DEPOSIT

The bank provides the facility of fixed deposit which can be opened with minimum deposit of Rs. 10000. All fixed deposits are cluster deposits held in units of Rs.1. The interest rate of fixed deposits are as under: Period Amount Interest Rate 15 days to 29 days 30 days to 60 days 91 days to 180 days 6 months to 1 day 1 year 1 year 1 day to 5 years Saving account Below Rs. 25 lacs Below Rs. 25 lacs Below Rs. 25 lacs Below Rs. 25 lacs Below Rs. 25 lacs Below Rs. 25 lacs 5% 7.25% 8.00% 8.5% 8.5% 4% p.a

HDFC Bank Plus: This is a CURRENT ACCOUNT that offers you much more than just quick and reliable service. Now one can transfer up to Rs. 50 lakhs per month free between the four metros. One can also get cheque clearing between four metros, courier facility, phone banking

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and personalized cheque book among a whole range of services all free of cost. In addition one can get cash delivery, home delivery of DDs, cheque protection facility, outstation cheques clearance facility etc. Sweep in Account: Features a) Easy to operate: Money gets automatically swept into your saving account, without any bother. b) Operate your account through cheque or by ATM: Gives you instant access to your deposit, whenever you need it. c) Minimum interest loss: Since your deposits are held in units of Re.1, you only encash the exact amount withdrawn. d) Access your money free of cost: There are no hidden charges in the day to day operations of your sweep in account. e) Link Several Deposits together: Open a new deposit for Rs.5000 and it will be linked to your sweep in account. How does sweep in account work? Since deposit in account holds your money in a fixed deposit in units of Re.1, every time money is transferred from your fixed deposit to your saving account, interest loss in minimizes further you lose 1% of normal interest on the amount transferred from your fixed deposit. The rest of your deposit continues to earn the original rate till maturity. There are more benefits of course, You can if you like, always open as on deposit for just Rs.5000. Further , you can link as many deposit, the Sweep in automatically choose the oldest deposit first before sweeping money into your savings accounts.

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ATM

ATM means “Automated Teller Machine” but it is popularly known as “Any Time Money” and 365 days in a year from anywhere in India. ATM’s are actually banks in themselves. In other words, one can perform the banking operations by pushing few buttons. To withdrawal cash, make deposit or transfer funds between account you generally insert an ATM card and enter your personal identification number (PIN). It provides 24 hours encashment facilities to the customers. In India there are 600 ATMs. Advantages of ATM: i. 24 – Hours access to cash:-You can withdraw up to Rs. 10,000/- per day on your ATM Cards. The fast cash option saves your time by providing the cash in denominations of Rs. 500/ii. iii. iv. Balance inquiry: - Your updated balance will appear on the screen and will also be printed on the transaction slip. Mini- statement request:-Get details of the last 9 transactions on your account with the mini- statement, along with your balances. Cheque book request: - Send a request for a cheque book or account statement and it will arrive at your doorstep.

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v.

Funds transfer: - Transfer money from one of your accounts to another. It’s easy. Select the account from which you want it transferred. Both accounts must be linked to your ATM Cards and Customers ID.

vi.

Pin change: - You can conveniently change your PIN (given at the time of opening your account) whenever you wish. Stay totally in control and ensure complete security for your ATM Card.

vii.

Refill your Prepaid card - If you are an HDFC Bank Account holder and a prepaid customer, you can now refill your prepaid card with our Prepaid Refill service. Know more. - Your cash or cheques can be deposited into your account and the ATM will immediately print a receipt for the same.

viii. ix.

Learn about all our other products: - Simply select a product and all the information you require will be displayed on the screen. Pay your utility bills - Pay your cellular, telephone and electricity bills through the ATM using Bill Pay, a comprehensive bill payments solution. Know more about Bill Pay.

x.

Deposit cash or cheques - You can deposit cash or cheques into your account and the ATM will immediately print a receipt for the same.

Global Network HDFC Bank ATMs are a part of the VISA International Plus ATM Network and the MasterCard International Cirrus ATM Network, and can be accessed by all domestic and international MasterCard, Cirrus or Maestro and VISA Electron cardholders for cash withdrawals and balance inquiries. HDFC Bank have also partnered with American Express to offer their domestic and international cardholders the benefits of cash advances from any of our ATMs.

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CARDS

CREDIT CARDS:

Our range of Cards help you meet your financial objectives. So whether you are looking to add to your buying power, conducting cashless shopping, or budgeting your expenditure, you will find a card that suits you.

Besides arming you with unmatched spending power, our Credit Cards are designed to meet your unique needs. Choose one that's tailored for you. HDFC Bank has recently launched the Credit Card. Using Credit Cards you can do shopping and need not carry large amount of money along with you. There are five types of Credit Cards given by HDFC bank i.e. Silver, Gold, Value Plus, Health Plus and Titanium Card. But here in Amritsar Titanium card has not yet launched. Here there are only four types of credit cards. All these cards are lifetime cards. These credit cards are International Credit Cards.

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SILVER CREDIT CARD

Here the minimum limit is Rs. 10,000 and maximum is 1 lakh. Here your amount will be withdrawn after 50days. This card also provide with 6.5 lakh accidental insurance absolutely free. But this you will have to claim within 24 hours. The documentation required for this is id proof, pan card etc. If the customer already has an account then the bank will fulfill all the formalities But if the account is new then Features & Benefits: Earn while you spend With us, money spent is money earned. For every Rs. 100 you spend, you earn 2 reward points. You can redeem these accumulated points for exciting gifts and offers from our exclusive rewards program.  Add on cards Get up to 3 supplementary cards for your spouse, parents, siblings (own brother/sister), son and/or daughter (over 18 years) and allow them to enjoy the many benefits of a HDFC Bank International Silver Credit Card.  Zero liability on lost card Report your credit card loss immediately to our executives at our 24-hour call centers. After reporting to us, you carry zero liability on any fraudulent transactions on your card.  Widely accepted Accepted at over 110,000 merchant establishments across India and Nepal and close to 18 million VISA establishments around the world.
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VALUE PLUS CREDIT CARD

Like the name suggests, the Value Plus Credit Card brings you added value unlike any other card. It is a Guaranteed Cash Back card which enables you to earn up to 5% Cash Back on your spends. Here the minimum limit is Rs. 10,000 and maximum is 1 lakh. Here your amount will be withdrawn after 50days. This card also provide with 6.5 lakh accidental insurance absolutely free. But this you will have to claim within 24 hours. The documentation required for this is id proof, pan card etc. If the customer already has an account then the bank will fulfill all the formalities But if the account is new then

Features & Benefits:  Cash Back Of Up to 5% Get up to 5% of your spends as cash back on your Credit Card Statement. Spend Categories • Hospitals, Medical • • Cash Back % and 5%

Stores

Railways Groceries, Supermarket, Apparels 2.50% and Utility Payments All other Category Spends 1.25%

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 Children Future Secured The happiness and the Well-being of your children is your most important responsibility. HDFC Bank values your commitment and has designed a comprehensive insurance package of Rs1 Lakh enabling your children to continue their education in the unfortunate event of loss of your life due to accident.  House hold Insurance HDFC Bank Value Plus Credit Card also comes with a comprehensive House Hold Insurance Policy that covers damage caused to household contents by fire and burglary up to a value of Rs 1 Lakh.  Worldwide acceptance The HDFC Bank International Value Plus Credit Card is accepted at over 23 million Merchant Establishments around the world, including 110,000 Merchant Establishments in India.  Cash Advance Just step into any one of our ATMs or VISA Member ATMs and withdraw cash up to 30% of your credit limit at a very nominal charge (Please refer to the Schedule of charges).  Revolving credit facility This feature allows you to pay a minimum amount, which is 5% (subject to a minimum amount of Rs.200) of your total bill amount or any higher amount whichever is convenient for you. You can then carry forward the balance to a better financial month, for which you pay a charge of 2.95% (2.85% per month for HDFC Bank Account Holders), per month.

 Interest Free Credit Period
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Your Card now gets an Interest Free Credit Period of up to 50 days from the date of purchase (subject to the submission of the charge by the Merchant). Subsequently, if you carry forward your outstanding balance you just pay a nominal interest of 2.95% (2.85% per month for HDFC Bank Account Holders) per month.  Balance Transfer Option If you have any other credit card and wish to transfer their balances to your HDFC Bank International Value Plus Card, those balances will attract a nominal charge for a period of six months from the transfer date. The outstanding amount transferred can be up to 50% of your HDFC Bank International Value Plus Card Credit Limit.  Comprehensive Insurance With the HDFC Bank Value Plus Credit Card comes an unmatched feeling of security, its carefully crafted insurance package offers comprehensive coverage against the various risks like accidental death and hospitalization expenses due to an accidents.  Accidental Death In case of death in an air accident your nominated next of kin will receive a compensation of Rs.2,00,000. And in case of death in a rail or road accident, your nominated next of kin will receive a compensation of Rs.1,00,000.  Lost Card Liability If you happen to lose your Card, don't panic. The first thing to do is Call us at any of our 24-Hour Customer Call Centers and report the loss. Please make sure that you file a Lost report for the Lost/ Stolen Card at the nearest police station and send us the acknowledgement copy.

HEALTH PLUS CREDIT CARD
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Imagine a Credit Card that takes care of your financial health as well as your family's health and fitness. This is not just a card but a guarantee of a healthy and secure future.

Introducing the HDFC Bank Health Plus International Credit Card - India's first Credit Card with a free inbuilt Cashless Med claim. This card comes to you from HDFC Bank in association with the United India Insurance Company (UIIC), one of the leading insurance service providers. This card is designed keeping your good health in mind. It brings you unique features like the Cashless Med claim facility and discounts at leading hospitals which make it an unmatched product. Now you can stop worrying about rising cost of quality health care for you and your kin. Features & Benefits  Cashless Med claim This card comes with a free cashless med claim cover of Rs.50,000 plus a critical illness cover of Rs.1.5 lakhs. The critical illness cover includes open heart surgery, cancer, kidney failure and vascular stroke. You can avail cashless med claim facility at any of more than 3000 networked hospitals of the Third Party Administrator (TPA) across the country.  Discounts at participating hospitals The best of medical care will now cost you less with fabulous discounts on annual health check-ups, outpatient and inpatient investigations in the participating hospitals.

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

Extra protection for your family - Add-on Float Cover You have the option of extending the Rs.50,000 mediclaim plus the critical illness cover of Rs.1.5 lakhs cover to the add-on cardholders, be it your spouse, children, brothers or sisters. What's more, the add-on cardholders can also avail the discounts at participating hospitals. Protection through insurance The HDFC Bank Health Plus International Credit Card offers you a comprehensive insurance package at no additional cost. In case of death in an air accident, the nominated kin will receive a compensation of Rs.10 lakhs. In the case of a rail or road accident the nominated kin will receive a compensation of Rs.2 lakhs.  Hassle Free Travel You can now book your train and air tickets from the comfort of your home or office. Thanks to our tie-up with SITA Travels, you can now get train tickets delivered to you at your home. You can also avail a discount on domestic and international travel as a valued HDFC Bank credit card holder.  Cash Advance Just step into any one of our ATMs or any ATM displaying MasterCard logo or Maestro Cirrus logo and withdraw cash up to 30% of your credit limit at a very nominal charge (Please refer to the Schedule of charges).  Revolving credit facility This feature allows you to pay a minimum amount, which is 5% (subject to a minimum amount of Rs.200) of your total bill amount or any higher amount whichever is convenient for you. You can then carry forward the balance to a better financial month, for which you pay a charge of 2.95% (2.85% per month for HDFC Bank Account Holders), per month.  Interest Free Credit Period You get an Interest Free Credit Period of up to 50 days from the date of purchase (subject to the submission of the charge by the Merchant). Subsequently, if you carry forward your outstanding balance you just pay a
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nominal interest of 2.95% (2.85% per month for HDFC Bank Account Holders) per month.  Add-on Cards Get up to 2 supplementary cards for your spouse, parents, siblings (own brother/sister), son and/or daughter (over 18 years) and allow them to enjoy the many benefits of a HDFC Bank Health Plus International Credit Card.  Zero liability on lost card If you lose your Health Plus credit card, report the loss immediately to our 24hour call centers. Any fraudulent transactions on your credit card after reporting the loss will not be your liability and will be borne by us.  Third Party Administrator (TPA) The TPA is an intermediately between the hospital, the Insurer and the card member. Under the TPA system, the med claim policyholders need not pay the medical bills upfront. Instead the settlement is to be done between the hospital and the TPA. For the customer, medical expenditure becomes a cashless transaction. For the HDFC Bank Health Plus International Credit Card, the insurer United India Insurance company (UIIC) has appointed Family Health Plan Limited (FHPL) as the TPA.

GOLD CREDIT CARD
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If you have a taste for the good things in life. If you like been waited upon. If you never settle for anything but the best. You don't have to look any further than the HDFC Bank Gold International Card. Join the most exclusive club in town. Get yourself an HDFC Bank International Gold Card and get introduced to a whole new life of privileges. Features & Benefits:  Special offer on air tickets Attractive discounts on domestic and international air tickets.  Discounts on hotel tariff A whopping 50% discount on hotel stays across 30 cities in India through complimentary membership to the International Business Traveller's Club. This also entitles you to discounts up to 50% at over 10,000 hotels worldwide.  Extensive travel-related insurance Covers loss of baggage, loss of air ticket, delayed flight, late baggage arrival, loss of passport and hijacking.  Comprehensive Insurance coverage This coverage will cover accidental Death, hospitalization expenses due to an accident, purchase protection and household insurance.  Greater reward points You stand to earn 2 reward points for every Rs 100 spent by you - a clear 200% advantage over any other credit cards. This would be in addition to special promo programs where you would earn bonus points.  Reward points redemption

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After earning all those reward points, have fun redeeming them for exciting gifts and facilities, or just convert them directly into spends!! We present to you the My Rewards programme and the Air Miles redemption programmed.  My Rewards programmed This programmed offers to you a vast array of products, gifts, holiday packages and more. You can even have the facility of acquiring what you need by paying partly through the accumulated points and paying the balance through your HDFC Bank Gold card. This is possible through our unique Classic, Premium and Fas Track programmers.  Air Miles redemption Redeem your accumulated reward points for air miles on leading airlines like Indian Airlines and Jet Airways.  Worldwide acceptance Accepted at over 23 million Merchant Establishments around the world, including 110,000 Merchant Establishments in India.  Revolving credit facility Pay a minimum amount, which is 5% (subject to a minimum amount of Rs.200) of your total bill amount or any higher amount whichever is convenient and carry forward the balance to a better financial month, for which you pay a charge of 2.95% (2.85% per month for HDFC Bank Account Holders) per month.  Free Add-on card You can share these wonderful features with your loved ones too - we offer the facility of an add-on card for your spouse, children or parents. Allow us to offer the first such add-on card to you FREE OF COST with our compliments.  Interest free credit period Your Card now gets you the highest Free Credit Period of up to 50 days from the date of purchase (subject to the submission of the charge by the Merchant). Subsequently, if you carry forward your outstanding balance you just pay a nominal interest of 2.95% (2.85% per month for HDFC Bank account Holders) per month.

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INTERNATIONAL DEBIT CARD:
HDFC Bank has recently launched the International Debit Card in Mumbai and Delhi in association with Visa. The Debit Card is just like ATM, with the advantage that it can also be used to shop or pay to just about anything. All over the India as well as abroad, it is applicable. A Debit Card is basically a better way of carrying cash or a cheque book. It is an electronic card that one can use as a convenient payment mechanism. The card is generally issued by your bank and is connected through the ATM. Debit Card allow you to spend only what is in your account and purchase should be kept track of just as if you’re writing a cheque. For transaction at VISA/PLUS ATMs following charges apply. Domestic Visa/Plus Atm Location Cash withdrawal per transaction Balance enquiry per transaction International Visa/Plus Atm Location Cash withdrawal per transaction Balance enquiry per transaction Rs. 110 Rs. 10 Rs. 55 Rs. 10

Eligibility: A. Resident Indian holding any of the following Accounts with HDFC Bank:1. Saving Account 2. Current Account ( Sole Proprietorship) 3. Super Saving Account 4. Loan Against Shares Account (LAS) 36

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5. Salary Account B. Non- Resident Indian holding any of the following NRI Accounts with HDFC Bank:1. NRI Saving Account 2. NRE Saving Depository Account 3. NRE Current Depository Account Advantages of International Debit Card I. International Debit Card: Its like an ATM card you shop with: a. Use your HDFC Bank International Debit Card to access your account from a widespread network of ATM’s within India and abroad. Withdraw cash at over 7, 00,000 Visa/Maestro/Plus/Cirrus ATM’s in 140 countries. b. Shop at over 30,000 establishments in India and over 10 million worldwide with your International Debit Card. c. At selected Branches of Canara Bank and Bank of India you can withdraw cash against your HDFC Bank International Debit Card (available only with the Visa Electron programme). II. Cash withdrawal at select Canara Bank and Bank of India branches (for Visa Electron Programme only): Walk into 450 selected branches of Canara Bank of India across the country and withdraw cash against your HDFC Bank International Debit Card (available only with the Visa Electron programme). III. Daily withdrawal limits: you can withdraw up to Rs. 15,000/- at ATMs and make purchases up to Rs. 25,000/- at merchant locations (Point of sale) per day. For cash withdrawal Canara Bank and Bank of India locations (VISA Electron Card holder only) the point of sale limit applies.

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NET BANKING

Net Banking is HDFC Bank's Internet Banking service. Providing up-to-the-second account information, Net Banking lets you manage your account from the comfort of your mouse - anytime, anywhere. Net Banking is Real Time, giving you up-to-thesecond details on your account. It can be accessed anytime, from anywhere, giving you complete control over your finances. There are no queues to stand in, or turns to wait for. With Net Banking you are in control. HDFC Bank's Net Banking service is secure. Using industry-standard technologies and infrastructures, our service gives you peace of mind. So next time you think of visiting your branch, switch on your PC instead. It is most sophisticated way to bank. This is another convent way to access the bank account from any part of word, through internet, when one registers for net banking. He/She will get a password which can be used with the customer ID number to conduct transactions and get up to date the products and services round the clock. Features • • • • • • • View Account Balances & Statements Transfer Funds between accounts Create Fixed Deposits Online Request a Demand Draft Pay Bills Order a Cheque Book Request Stop Payment on a Cheque

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Eligibility:All you need to access Net Banking if you have a saving or current or fixed deposit account. Financial transactions can be made by saving account holder (with either or survivor mandate), individual current account holder and sole proprietorship account holder. Now you can also download the form from the website or contact your nearest branch. ADVANTAGES OF NET BANKING: i. Real-time, online banking: Net Banking is anytime, anywhere, real time, on line banking. Real time means instant up to the second account transactions displayed on the Internet. HDFC Bank is among the first in INDIA to enable such high tech connectivity. ii. Security: Net Banking uses 128-bit encryption Secure Socket Layer (SSL) technology, one of the most secure forms of transaction and the highest level of security commercially available on the internet. iii. iv. v. vi. vii. Up-to-the-second account balance/ statement inquiry: Request for a new fixed deposit: Make a Fixed Deposit inquiry or even make a TDS inquiry on your Fixed Deposits. Request for a cheque book: Enquire about the status of a cheque issued or stop cheque payment request in an emergency. Request for Demand Draft/banker’s Cheque: They will be delivered to your mailing address. Free Online Third Party Transfer Facility: Instantly transfer funds between your accounts and to a third party that have an account with the bank. viii. Demat on NET: It help you view your Demand Account, account holdings, transactions in the account company-wise, and get details regarding pay-in, pay-out dates, etc. ix. Funds Transfer: Net Banking makes it easy to transfer funds between any of your accounts, even if they are in different branches/cities.

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MOBILE BANKING

Your Mobile is now your bank! Now access your bank account and conduct a host of banking transactions and inquiries through your mobile, with our unique Mobile Banking service. Mobile banking is a service by which an account holder can do banking any time from anywhere in the world through Mobile phone. Now one can carry out banking transaction on the screen of the mobile phone. Your mobile phone screen serves as a window to your bank account through SMS facility. The service is available to all customers who maintain saving accounts, current accounts, and overdraft account. Eligibility: If you are an account holder of HDFC BANK as well as subscriber of any of the mobile phone service provider tied up with HDFC BANK, you can take advantage of this facility. Check whether operator is part of our network. One document is all it takes to apply. If you are opening an account with the bank, you can apply for MOBILE BANKING through the Account Opening Document. If you already have account with the bank, you can apply for Mobile banking through the Combined Direct Banking Channels Application From. Advantages of Mobile Banking: i. ii. iii. Get your balance details. Obtain your last 3 transaction details. Request a cheque book.
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iv. v. vi. vii. viii.

Stop a cheque payment. Enquire cheque status. Request an account statement. Get fixed deposit details. Pay your bills

Mobile Banking works through a set of text messages (SMS). With SMS you can perform a wide range of query-based transactions from your mobile phone, without even making a call. All you need to do is to type in the specified code for the transaction as a text message and send it to 676712.

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PHONE BANKING

When you dial in to Phone Banking, a voice prompt will guide you through the various transactions. You may also talk to a Phone Banker, who will provide you with the required assistance. With HDFC Bank’s Phone Banking, your bank account is now just a phone call away. Now one can bank from home or anywhere through a phone using 24 hrs automated service by HDFC bank. The interactive voice response (IVR) facility will enable the customer to get a variety of services, round the clock through a telephone call from home, office, telephone booth etc. using phone banking you can get up-to-date details of your saving or current account or fixed deposits. You can have the details of the first five transactions. You can carry out all your transactions, from checking your account balance to ordering a new cheque book to stopping a cheque payment. You can request for demand drafts/funds transfer, open a fixed deposit account, and even pay your electricity, telephone and cell phone bills using the Bill Pay facility. So now, whenever you need to conduct any of your transactions, just give us a call. Phone banking is available round the clock, everyday, in Mumbai, Delhi, Chennai, Kolkatta, Bangalore, Hyderabad, Ahemdabad, Chandigarh and Ludhiana . Eligibility:1. All saving account holder other than minors. 2. All individuals & corporate current account holders.
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3. Sole proprietors. Advantage of Phone Banking: i. Check your account balance - Get up-to-the-second details of your Savings or Current Accounts and your Fixed Deposits. You can also get the details of the last 9 transactions on your account, or have a mini statement faxed across to you. ii. Security: When you use the Phone Banking facilities, your transactions are completely secure. When you open an account with us, you are given a unique Telephone Identification Number (TIN), which is completely confidential. iii. Chose your language: You can choose between English and Hindi for guidance through the Interactive Voice Response (IVR) menu of services, at the time of calling the bank. iv. Account details/balance enquiry: - Get up-to-the-second details of your saving or current accounts and your Fixed Deposits. Get details of the last five transactions (on the IVR), which would be read out to you at the touch of a button. What’s more, you can even have a mini account statement of the last 10 transactions faxed to you. v. vi. Cheque status inquiries: You can use Phone Banking to check on the status of cheques issued or deposited. Cheque book/account statement requests: Register a request for a new cheque book using Phone Banking. It will be couriered within 3 working days. You can request for statement of accounts for the current period through the IVR and the same will be mailed to you on the next working day. vii. viii. Stop Payment - Stop payment of a single cheque or a series of cheques, 24 hours a day. Loan Related queries - Get details of the outstanding loan amount, enquire about your loan account, request for an interest certificate and repayment schedule, etc. Just call Phone Banking in your city and dial 4 to speak to our Phone Banker.

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ix.

Open a Fixed deposit or Enquire on your Fixed deposits / TDS*# - Talk to our Phone Banker to easily open a Fixed Deposit over the phone, by simply authorizing a transfer of funds from your Savings Account.

x.

Transfer Funds between accounts*# - You can also transfer money from one of your accounts to another. Both accounts must be linked to your Customer ID. You can transfer amounts up to Rs 1 Lac in a single day.

xi.

Pay your bills - Pay your cellular, telephone, electricity and HDFC Bank Credit Card bills through Phone Banking using Bill Pay, a comprehensive bill payments solution. Know more about Bill Pay.

xii.

Report loss of your ATM / Debit Card / Forex Plus Card - If your ATM / Debit / Forex Plus Card is lost, call any Phone Banking number to deactivate your card.

xiii. xiv. xv.

Learn about all our other products - Get details on HDFC Bank products & services by talking to our Phone Banker. Enquire about latest Interest / Exchange rates - Get latest Interest rates on Deposits and Foreign Exchange rates by talking to our Phone Banker. Request a Demand Draft / Manager's Cheque - Call Phone Banking and get a Demand Draft / Manager's Cheque delivered to your doorstep.

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INSTA ALERTS

You can get regular updates of your bank account on your mobile phone or email ID. Just register for our Insta Alert service and receive updates on your account as and when the select transaction happens - all this without visiting the branch or ATM! You can register for any or all of the following alerts: • • • • • • Debit transactions greater than Rs. 5,000/ Rs.10, 000/ Rs. 20,000/Rs. 50,000 Credit in account greater than Rs. 5,000/ Rs.10, 000/ Rs. 20,000/Rs. 50,000 Account Balance below Rs. 5,000/ Rs.10, 000/ Rs. 20,000/Rs. 50,000Weekly account balance Salary Credits Utility bill payment due Alert.

Bill Pay
In Mumbai this facility enables you to pay all your BPL Mobile, Max Touch BSES and MSEB bills, over the phone as well as through ATMs. In Delhi, you can pay your Airtel Bills and in Chennai you can pay your PRG and Airtel bills through this facility, shortly you will also be able to pay your BEST bills in Mumbai and Delhi. So you won’t have to spend time is long queues or writing cheques.

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PREFEERED BANKING

How you would like a banker dedicated to take care of all your banking requirements and suggesting ways to invest your money with good returns from time to time? If you're a seasoned professional or have been running a successful business over the years, the HDFC Bank Preferred Programme is meant for you. As a valued customer you benefit from our Relationship Pricing Programme with exclusive offers such as a free Gold International Debit card, a free International Titanium card or a free International Gold Credit Card, loans at preferential rates, etc. Features & Benefits: Dedicated Relationship Manager Customized Investment Solutions Investment Options Wealth Management Program E-Broking Expedite Tax Payments Relationship Pricing Business Solutions On-demand exclusive privileges
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

Annual Service Charge Waiver

LOANS

A dream vacation? Son's admission to a medical college? Daughter's wedding? Whatever the occasion, our range of Personal Loans can help. The procedure is simple, documentation is minimal and approval is quick. Features & Benefits  Borrow up to Rs 10,00,000 for any purpose depending on your requirements.  Flexible Repayment options, ranging from 12 to 48 months.  Repay with easy EMIs.  One of the lowest interest rates.  Hassle free loans - No guarantor/security/collateral required.  Speedy loan approval.  Convenience of service at your doorstep.  Customer privileges o If you are an HDFC Bank account holder, we have special rates for you. o If you are an existing Auto Loan customer with a clear repayment of 12 months or more from any of our approved financiers or us, you can get a hassle free personal loan (without income documentation).

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o If you are an existing HDFC Bank Personal Loan customer with a clear repayment of 12 months or more, we can Top-Up your personal loan.

HOME LOANS

A two-bed apartment? The sea-facing penthouse? Or just the right piece of land to build your dream house? HDFC Bank brings HDFC home loans to your doorstep. With over 25 years of experience, a dedicated team of experts and a complete package to meet all your housing finance needs, HDFC Home Loans, helps you realize your dream. Features & Benefits: • Home Loan - We offer home loans for individuals to purchase (fresh / resale) or construct houses. Home loans can be applied for individually or jointly. HDFC finances up to 85% maximum of the cost of the property (Agreement value + Stamp duty + Registration charges). • Home Improvement Loan - HIL facilitates internal and external repairs and other structural improvements like painting, waterproofing, plumbing and electric works, tiling and flooring, grills and aluminum windows. HDFC finances up to 85% of the cost of renovation (100% for existing customers). • Home Extension Loan - HEL facilitates the extension of an existing dwelling unit. All the terms are the same as applicable to Home Loan.

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•

Land Purchase Loan - Be it land for a dream house, or just an investment for the future, HDFC Land Purchase Loan is a convenient loan facility to purchase land. HDFC finances up to 70% of the cost of the land (Conditions Apply). Repayment of the loan can be done over a maximum period of 10 years.

• • •

Choose from Fixed Rate or Floating Rate with options to structure your loan as Partly Fixed or Partly Floating. Flexible repayment options to suit your individual needs. Loan cover Term Assurance Plan - HDFC Standard Life Insurance Company Ltd. offers an insurance plan*, which is designed to ensure that life's uncertainties do not affect your family's interests and your precious home. LCTAP provides a lump-sum payment on the unfortunate demise of the life assured.

•

Automated Repayment of Home loan EMI - You can give us standing instructions to repay your Home Loan EMIs directly from your HDFC Bank Savings Account, thus, saving you the trouble of procuring, signing and tracking post-dated cheques.

• •

We also offer In-house scrutiny of Property documents for your complete peace of mind. Customer privileges - If you are an existing HDFC Bank Home Loan customer, you can avail of other loans (such as Personal Loans, Car Loans, Two-wheeler Loans and Loan against securities) at lower interest rates.

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TWO WHEELER LOANS

180 CC? Or maybe a 500 CC? Whichever the bike, our Two Wheeler loan is the answer. With quick approvals, flexible payment options and easy repayment - we'll help you buy the bike you desire. Features & Benefits: o Flexible repayment options, ranging from 12 to 48 months available even at the point of purchase. o Repay through post-dated cheques with easy EMIs. Calculate your EMI. o Hassle free loans - No guarantor required. o Speedy loan approval. o Available for almost all models at attractive interest rates. o Free gifts from time to time on approval of your Two Wheeler Loan. (Watch this space for more details on the free gift promotion). o Special Schemes to suit your needs Fast Track - If a spot approval is what you need, this highly flexible scheme gets you a loan of up to 70% with minimum interest rates. Easy Loan - This great scheme gets you a loan of up to 85% with minimal documentation. All you need as a Surrogate Income proof is: -A copy of credit card and credit card billing statement for the last 2 months OR - A repayment track record OR - Last 3 months bank statements.

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NEW CAR LOANS

Small car? Family car? or sheer luxury on wheels? Just decide on the make & model, and our New Car Loan will bring it to your driveway in no time. Features & Benefits:  Covers the widest range of cars and multi-utility vehicles in India.  Avail 100% finance on your favourite car  Flexible repayment options, ranging from 12 to 84 months.  Borrow up to 3 times your annual salary (for salaried professionals) and 6 times your annual income (for self employed professionals)  Speedy processing - within 48 hours.  Repay with easy EMIs.  Attractive car loan plans - To Fastrack your loan, just choose the plan that is right for you.  Attractive Interest rates  Hassle-free documentation.  Customer Privileges • • If you are an HDFC Bank account holder, we have special rates for you. If you have had a Preferred Account or a Corporate Salary Account with HDFC Bank for more than six months, you can get fast approvals on your loans with minimal documentation.

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 If you are an existing HDFC Bank Car Loan customer with a clear repayment of 12 months or more we can Top-Up your car loan to the extent of the original loan value.

LOAN AGAINST SECURITIES

 Get liquidity from your investments, without you having to sell them. With HDFC Bank's Loan against Securities, you can get an overdraft against your securities like Equity Shares, Mutual Fund Units, GOI Relief Bonds, LIC Policies, NSC, KVP, UTI Bonds (6.60% ARS & US64 Bonds) and Gold Deposit Certificates, while still retaining ownership. And the best part is that you can continue to enjoy all your shareholder benefits such as rights, dividends and bonuses. Loan available to NRI's against Shares, Mutual Funds, US64 Bonds, UTI 6.60% ARS Bonds. Features & Benefits:  Overdraft facility can be availed against pledge of:

 Equity Shares* - Demat Shares up to 50% of the value.  Mutual Fund units* - Mutual Funds up to 50% of NAV (Net Asset Value). See
approved Mutual Fund Schemes.

 GOI Relief Bonds

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 LIC Policies  National Savings Certificate(NSC),  Kisan Vikas Patra(KVP)  UTI Bonds(6.60% ARS Bonds & US64 Bonds)
The contribution of single scrip should not exceed 65% of the total portfolio value at any point of time during the tenure of the account.  Single Scrip Lending - Lending up to 50% of the value with any Depository Participant. (please contact us to know the drawing power of the scrips)  Minimum loan amount: Rs. 50,000/-, Maximum loan amount: Rs. 10 Lakhs  e-Instant Loans: Online eligibility approval in 60 seconds and loan disbursement in 72 hours. Preferential rate of interest for online applications.  Pay interest only on the amount outstanding and only for the time you use it.  Interest is calculated on the daily outstanding balance and debited to your account every month end.  Shares can be pledged from any Depository (NSDL or CDSL) and any Depository Participant across the country.  For availing the overdraft facility, the securities need not necessarily be in your name.  To receive the overdraft amount, a Current Account with an overdraft limit is created in your name. This entitles you to all the Current Account benefits like FREE International Debit Card, FREE Phone Banking, FREE Net Banking.  Special Benefits : If you have a Loan against securities from any other bank, simply transfer the loan to us at preferential interest rate.

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LOAN AGAINST PROPERTY

Need large amounts of cash? Have some property to your name? Would like to leverage your property without giving it on rent or selling it? HDFC Bank brings to you Loan Against Property (LAP). You can now take a loan against your residential or commercial property, to expand your business, plan a dream wedding, fund your child's education and much more. You can depend on us to meet all your business requirements even to purchase a new shop or office for your business. Loan to purchase Commercial Property (LCP) is a specially designed product to help you expand your business without reducing the capital Features & Benefits:  Loans from Rs. 2 Lacs onwards depending on your needs.  Borrow up to 60% of market value of the property.  Flexibility to choose between an EMI based loan or an Overdraft - We also offer to you overdraft against your self-occupied residential or commercial property and you save money by paying interest only on the amount utilized!  High tenure loans for ease of repayment.  Attractive interest rates.  Simple and speedy processing. 56 from your business.

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 Specially designed products for Self Employed.

FOREX AND TRADE SERVICES

Are you a frequent flyer for business or often holiday abroad? Are you an importer/exporter of foreign and Indian goods? If you need to deal in foreign currency and keep tabs on exchange rates every now and then, transfer monies to India, make payments etc., HDFC Bank has a range of products and services that you can choose from to transact smoothly, efficiently and in a timely manner. We offer the following Foreign Exchange Products and Services. Foreign Exchange and Trade Services The following are different methods of transacting in Foreign Exchange and remitting money. • • • • • • • • Travellers Cheques Foreign Currency Cash Foreign Currency Drafts Cheque Deposits Remittances Cash to Master Trade Services Forex Services Branch Locator

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Milestones In The History HDFC Bank began its operations in 1995 with a simple mission: to be a "World-class Indian Bank". They realized that only a single-minded focus on product quality and service excellence would help us get there. Today, they are proud to say that they are well on our way towards that goal. It is extremely gratifying that their efforts towards providing customer convenience have been appreciated both nationally and internationally. • 2007 Business Today-Monitor Group survey Financial Express-Ernst & Young Award One of India's "Most Innovative Companies". Best Bank Award in the Private Sector category. ‘Employer Brand of the Year 20072008’-Award- First Runnerup. ‘Best Bank Award’. ‘Corporate Best Bank’-Award. Global HR Excellence Awards - Asia Pacific HRM Congress: Business Today Dun & Bradstreet – American Express Corporate Best Bank Award 2007 The Bombay Stock Exchange and Nasscom ‘Best Corporate Social Responsibility Foundation's Business for Social Practice’ Award. Responsibility Awards 2007 Outlook Money & NDTV Profit Best Bank Award in the Private sector category. The Asian Banker Excellence in Retail Best Retail Bank in India. Financial Services Awards Asian Banker Managing Director Aditya Puri won the Leadership achievement Award for India. • 2006 Business Today Forbes Magazine Business world The Asset Magazine's Triple A Country Awards Asiamoney Awards Euromoney Awards Best Bank in India. One of Asia Pacific's Best 50 companies. Best listed Bank of India. Best Domestic Bank. Best Local Cash Management Bank in Large and Medium segments. "Best Bank" in India.

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2005 Asiamoney Awards Asiamoney Awards The Asian Banker Excellence Hong Kongbased Finance Asia magazine Economic Times Awards The Asset Triple A Country Awards The Business Today-KPMG Survey The Business Today-KPMG Survey Economic Times - Avaya Global Connect Customer Responsiveness Awards Best Domestic Commercial Bank Best Cash Management Bank - India . Retail Banking Risk Management Award in India. Best Bank in India "Company of the Year" Award for Corporate Excellence. Best Domestic Bank in India Region 2005 Best Local Cash Management Bank in India US$11-100m - 2005 "Best Bank in India" for the third consecutive year in 2005. "Most Customer Responsive Company Banking and Financial Services - 2005 2004 Asiamoney Awards Asiamoney Awards Asiamoney Awards Asiamoney Awards Asiamoney Awards Business World Forbes Global Asian Banker Awards The Asset Triple A Country Awards Best Local Cash Management Bank in India US$11-100m Best Local Cash Management Bank in India >US$501m Best Local Cash Management Bank in India 1989-2004 (poll of polls) Best Overall Domestic Trade Finance Services in India - 2004 Most Improved company for Best Management Practices in India - 2004 One of India's Most Respected Companies - 2004 Best Under a Billion, 100 Best Smaller Size Enterprises in Asia/Pacific and Europe - 2004 Operational Excellence in Retail Financial Services 2004 Best Domestic Bank in India - 2004 2003 Forbes Global The Asset Triple A Country Awards BusinessWorld - The Business World Most Respected Company Awards The Asset magazine The Asset magazine FEErnst & Young Best Banks Survey Outlook Money Business Today NASSCOM & economictimes.com - IT Users Awards

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Best Under a Billion, 200 Best Small Companies - 2003 Best Domestic Bank in India -2003 One of India's Most Respected Companies Best Cash Management Bank Best Trade Finance Bank Best New Private Sector Bank - 2003 Best Bank in the Private Sector – 2003 Best Bank in India -2003 Best IT User in Banking -2003 2002 Hong Kong-based Finance Asia magazine Hong Kong-based Finance Asia magazine Euromoney magazine Asiamoney magazine 2001 Hong Kong-based Finance Asia magazine Hong Kong-based Finance Asia magazine Euromoney magazine Forbes Global Best Local Bank - India "Best Local Bank - India" "Best Bank in India Commercial Bank in India 2002 Best Domestic Commercial Bank - India "Best Domestic Commercial Bank India "Best Bank in India Named in The 300 Best Small Companies one of the "20 for 2001" best FE-E&Y Best Banks small companies Awards for Corporate Excellence as the Emerging Company of the Year 2000 Hong Kong-based Finance Asia magazine Best Domestic Commercial Bank - India

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Hong Kong-based Finance Asia magazine Euromoney magazine Business India Forbes Global "Best Domestic Commercial Bank India Best Domestic Bank " India 's Best Bank" Named in The 300 Best Small Companies one of the "20 for 2001" best FE-E&Y Best Banks small companies Merger HDFC Bank and Centurion Bank of Punjab merger at share swap ratio of 1:29 The Boards of HDFC Bank and Centurion Bank of Punjab met on 25 February, 2008 and approved, subject to due diligence, the share swap ratio for the proposed merger of Centurion Bank of Punjab with HDFC Bank. The Scheme of Amalgamation envisages a share exchange ratio of one share of HDFC Bank for twenty nine shares of Centurion Bank of Punjab. The combined entity would have a nationwide network of 1,148 branches (the largest amongst private sector Banks) a strong deposit base of around Rs. 1,200 billion and net advances of around Rs. 850billion. The balance sheet size of the combined entity would be over Rs. 1,500 billion. Commenting on the proposed merger, Mr. Deepak Parekh, Chairman, HDFC said, “We were amongst the first to get a banking license, the first to do a merger in the private sector with Times Bank in 1999, and now if this deal happens, it would be the largest merger in the private sector banking space in India. HDFC Bank was looking for an appropriate merger opportunity that would add scale, geography and experienced staff to its franchise. This opportunity arose and we thought it is an attractive route to supplement HDFC Bank’s organic growth. We believe that Centurion Bank of Punjab would be the right fit in terms of culture, strategic intent and approach to business.” Mr. Aditya Puri, Managing Director, HDFC Bank said, “These are exciting times for the Indian banking industry. The proposed merger will position the combined entity to significantly exploit opportunities in a market globally recognized as one of the fastest growing. I’m particularly bullish about the potential of business synergies and cultural fit between the two organizations. The combined entity will be an even greater force in the market.” Mr. Rana Talwar, Chairman, Centurion Bank of Punjab stated, “Over the last few years, Centurion Bank of Punjab has set

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benchmarks for growth. The bank today has a large nationwide network, an extremely valuable franchise, 7,500 talented employees, and strong leadership positions in the market place. I believe that the merger with HDFC Bank will create a world class bank in quality and scale and will set the stage to compete with banks both locally as well on a global level.” Mr. Shailendra Bhandari, Managing Director and CEO, Centurion Bank of Punjab said, “We are extremely pleased to receive the go ahead from our board to pursue this opportunity. A merger between the banks provides significant synergies to the combined entity. The proposed merger would further improve the franchise and customer proposition offered by the individual banks.”

Quality Policy SECURITY: The bank provides long term financial security to their policy. The bank does this by offering life insurance and pension products. TRUST: The bank appreciates the trust placed by their policy holders in the bank. Hence, it will aim to manage their investments very carefully and live up to this trust. INNOVATION: Recognizing the different needs of our customers, the bank offers a range of innovative products to meet these needs. INTEGRITY CUSTOMER CENTRIC PEOPLE CARE “ONE FOR ALL AND ALL FOR ONE” TEAM WORK JOY AND SIMPLICITY

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CHAPTER – 2 OBJECTIVES & SCOPE OF THE STUDY PROBLEM DEFINITION: Sales Executives were with good background human being and through rigorous process of recruitment but still not able to perform up to the expectation level of company, HR is not able to sort out the problem why the performance is not coming even after giving the full marketing support. The communication technique and dealing with the customers is also a problem to the sales executives. OBJECTIVES OF THE STUDY Primary objectives: • • • • To open new savings accounts by convincing customers and to promote the benefits of those which are provided by the bank. To find the different way of convincing customers. To study brand image of the bank. To increase the business of the bank. Secondary objectives: • • • To determine the need and purpose of a sales executive. To understand the deciding criteria for people to become sales executive. To offer suggestions based upon the findings.

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Geographical scope: The same problem was with the all other branches of HDFC Bank even out of the Ludhiana city. The management is conducting the same research on a big ground while my contribution is tiny. Though my sample size and geographical area was defined and confine to a particular territory but the application of out put from the research are going to be wide. Product Scope: Studying the increasing business scope of the bank. Market segmentation to find the potential customers for the bank. To study how the various products are positioned in the market. Corporate marketing of products. Customers’ perception on the various products of the bank.

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CHAPTER – 3 RESEARCH METHODOLOGY
All the findings and conclusions obtained are based on the survey done in the working area within the time limit. I tried to select the sample representative of the whole group during my job training. I have collected data from people linked with different profession at Ludhiana. Research Plan: 1. Preliminary Investigation: In which data on the situation surrounding the problems shall be gathered to arrive at the correct definition of the problem. An understanding of its environment. 2. Exploratory Study: To determine the approximate area where the problem lies. Research Design: Research was initiated by examining the secondary data to gain insight into the problem. By analyzing the secondary data, the study aim is to explore the short comings of the present system and primary data will help to validate the analysis of secondary data besides on unrevealing the areas which calls for improvement. Developing The Research Plan: The data for this research project has been collected through self Administration. Due to time limitation and other constraints direct personal interview method is used. A structured questionnaire was framed as it is less time consuming, generates specific and to the point information, easier to tabulate and interpret. Moreover respondents prefer to give direct answers. In questionnaires open ended and closed ended, both the types of questions has been used. Collection of data: 1. Primary data: All the people from different profession were personally visited and interviewed. They were the main source of Primary data. The method of collection of primary data was direct personal interview through a structured questionnaire. 65

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Secondary Data: It was collected from internal sources. The secondary data was collected on the basis of organizational file, official records, news papers, magazines, management books, preserved information in the company’s database and website of the company. Sampling Plan: Since it is not possible to study whole universe, it becomes necessary to take sample from the universe to know about its characteristics. Sampling Units: Different professionals Chartered Accountants, Tax Consultants, Lawyers, Business Man, Professionals and House Wives of Ludhiana . Sample Technique: Random Sampling. Research Instrument: Structured Questionnaire. Contact Method: Personal Interview. Sample Size: My sample size for this project was 60 respondents. Since it was not possible to cover the whole universe in the available time period, it was necessary for me to take a sample size of 60 respondents. Data Collection Instrument Development: The mode of collection of data will be based on Survey Method and Field Activity. Primary data collection will base on personal interview. I have prepared the questionnaire according to the necessity of the data to be collected.

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CHAPTER-4 DATA ANALYSIS & INTERPRETATION
Q1. Your Age?

Options
18 to 23 years 24 to 29 years 30 to 35 years 35 to above years

Respondents
12 21 18 9 60

Percentage
20% 35% 30% 15% 100%

Total

3 toa oe 5 bv y as er 1% 5

1 to2 y as 8 3 er 2% 0

3 to3 y as 0 5 er 3% 0

2 to2 y as 7 9 er 3% 5

Interpretation From the table and graph above it can be seen that 20% respondent’s age are 18 to 23 years. 35% respondent’s age are 27 to 29 years. 30% respondent’s age are 30 to 35 years. 15% respondent’s age are 35 to above years.

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Q2. Marital Status ?

Options
Married Unmarried Total

Respondents
42 18 60

Percentage
70% 30% 100&

Unmarried 30% Married 70%

Interpretation From the table and graph above it can be seen that 70% respondents are married. 30% respondents are unmarried.

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Q3. Educational Qualification?

Options
Under Graduate Graduate Post Graduate Total

Respondents
15 24 21 60

Percentage
25% 40% 35% 100

Post Graduate 35%

Under Graduate 25%

Graduate 40%

Interpretation Interpretation From the table and graph above it can be seen that • • 25% respondents are Under graduate. 40% respondents are Graduate. 35% respondents are Post graduate.

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Q4. Your Occupation?

Options
Business Professional Service Total

Respondents
12 16 32 60

Percentage
20% 26.67% 53.33% 100%

Service 53%

Business 20%

Professional 27%

Interpretation From the table and graph above it can be seen that 20% respondents Occupation is Business. 27% respondents Occupation is Profession. 53% respondents Occupation is Service.

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Q5. Do you have Bank Account?

Options
Yes No Total

Respondents
46 14 60

Percentage
76.67% 23.33% 100

No 23% Yes 77%

Interpretation As the research is convenience sampling and related to respondents who are availing services of banks so only those customers were targeted who were having bank accounts and using banking services. 77% were having their bank accounts.

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Q6. What is your perception about different products/services provided by HDFC bank?

Options
Lucratrive Not Lucratrive No Idea Total

Respondents
15 36 9 60

Percentage
25% 60% 15% 100%

No Idea 15% Lucrative 25%

Not Lucrative 60%

Interpretation From the table and graph above it can be seen that 25% respondent’s perception about different products is lucrative. 60% respondent’s perception about different products is not lucrative. 15% respondent’s have no idea.

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Q7. Do you want to open an account with HDFC bank?

Options
Yes No Will tell you Later Total

Respondents
21 30 9 60

Percentage
35% 50% 15% 100%

Will Tell you later 15% Yes 35% No 50%

Interpretation From the table and graph above it can be seen that 50% respondents are not interested to open an account with the bank. 35% respondents are interested to open an account with the bank. 15% of the respondents say that they will tell later.

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Q8. Do you have all the documents which are required to open an account?

Options
Yes No Total

Respondents
36 24 60

Percentage
60% 40% 100%

40%

Yes
60%

No

Interpretation From the table and graph above it can be seen that 60% respondents have all the documents which are required to open an account with the bank. 40% respondents do not have all the documents which are required to open an account with the bank

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Q9. Are you aware that the bank provides you a free Demat account if you open a new savings account with HDFC bank?

Options
Yes No Can’t Say Total

Respondents
12 39 9 60

Percentage
20% 65% 15% 100%

15%

20% Yes No Can't Say

65%

Interpretation From the table and graph above it can be seen that 20% respondents are aware that the bank provides a free Demat account with new savings account. 65% respondents are not aware of it. And 15% were not able to say anything.

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Q10.Are you aware of different terms and conditions which are very much essential to maintain an account at HDFC Bank?

Options
Yes No Total

Respondents
18 42 60

Percentage
30% 70% 100%

Yes 30% No 70%

Interpretation From the table and graph above it can be seen that 30% respondents are familiar with different terms and conditions which are very much essential to maintain account with the bank. 70% respondents have no idea about it.

Q11. Do you think HDFC Interest rates are higher than as compared to the other banks?
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Options
Yes No Can’t Say Total

Respondents
48 9 3 60

Percentage
80% 15% 5% 100%

Can't Say 5% No 15%

Yes 80%

Interpretation From the table and graph above it can be seen that 80% respondents are thinking that HDFC Bank’s Interest rate is higher than as compared other banks. 15% respondents say that HDFC Bank’s Interest rate is low. And 5% were not able to say anything on this.

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Q12. What was the source of Information about various Saving schemes?

Options
Television Radio Newspaper Word of mouth Other Sources Total

Respondents
8 6 7 31 8 60

Percentage
13.3% 10% 11.7% 51.7% 13.3% 100%

13%

13% 10% Television Radio Newspaper Word of Mouth Other Source

12% 52%

Interpretation From the table and graph above it can be seen that Most of the customers influenced by word of mouth which has a share of 52% & 13% are influenced by other sources like pamphlets, Hording etc. And Newspaper is also one of the source of influence, which influences 12%. Radio influences 10%.

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CHAPTER – 5 SUGGESTIONS Suggestions:
Finally some recommendations for the company are as fallows:• 1. 2. 3. 4. 5. To make people aware about the benefit of becoming HDFC Bank’s Sales Executive, following activities of advertisement should be done through Print Media. Hoarding & Banners. Stalls in Trade Fares Distribution of leaflets containing details information. . The bank should provide life time valid ATM card to all its customers. Minimum balance for savings account should be reduced from Rs 5000 to Rs 1000, so that people who are not financially strong enough can maintain their account properly • • • • The company should provide a pass book to all its customers Make people understand about the various benefits of its products. Company should organize the program in the society, so that people will be aware about the company and different products of the bank Company should open more branches in different cities.

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CHAPTER – 6 CONCLUSION Conclusion
HDFC Bank, the banking arm of HDFC is expected to go on stream. The bank already has good number of employees on board and is recruiting Sales Executives heavily to take the headcount to many more. It is on the brim of increasing its customers through its attractive schemes and offer. The project opportunities provided was market segmentation and identifying prospective customers in potential geographical location and convincing them to open an account so that new Business Opportunities of the bank can be explored. Through this project, it could be concluded that people are not much aware about the various products of the bank and many of them not interested to open an account at all. services was considered as unsought good which require hard core selling, but in changing trend in income and people becoming financially literate, the demand for banking sector is increasing day by day. According to my findings Company’s promotional activities for recruiting sales executives are also very less. So, at last the conclusion is that there is tough competition ahead for the company from its major competitors in the banking sector. Last but not the least I would like to thank HDFC Bank for giving me an opportunity to work in the field of Marketing. I hope the company finds my analysis relevant.

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CHAPTER- 7 LIMITATIONS OF THE STUDY
Limitations Every work has its own limitation. Limitations are extent to which the process should not exceed. Limitations of this project are:• •
•

The project was constrained by time limit of two months. Mindset of people may very depending upon their age, gender, income etc. Getting appointment from the concern person was very difficult. People mind set about the survey was an obstacle in acquiring complete. Respondents were very busy in their schedule. So it was very time consuming for information & positive interaction. them to answer all the questions properly.

•
•

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BIBLIOGRAPHY
Books
• • • •

Marketing Management (10 Edition), Philip Kotler Marketing Management (3rd Edition), V.S. Ramaswamy Research Methodology (2nd Edition), C.R. Kothari Research Methodology, By S.P. Kasande Websites

• •

www.hdfcbank.com www.google.com

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ANNEXURE QUESTIONNAIRE
Dear Sir/Madam, Name: I am a student of Guru Nanak Institute of Management and Technology, Ludhiana and presently doing a project on “OPENING SAVINGS ACCOUNT BY MEETING CUSTOMERS”. I request you to kindly fill the questionnaire below and I assure you that the data generated shall be kept confidential. . 1. Your Age: ____________________ 2. Education Qualification. a). b). c). 3. 4. a). c). 5. a). c). 6. a). c). Undergraduate Graduate Graduate Post Graduate Marital Status. Occupation Business Service   b) Profession  a) Married


   b) Single 

What is your perception about different products and services offered by HDFC Bank? Lucrative No idea   b). Not lucrative 

Do you want to open an savings account with HDFC Bank? Yes Will tell later   b). No 

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7. a).

Do you have all the documents which are required to open an account? Yes  b). No 

8. a). 9. a). 10. a). 12. a). c). e).

Are you aware of that HDFC Bank provide you a free Demat account if you open a new savings account with the bank? Yes  b). No 

Are you aware of different terms and conditions which are very much essential to maintain an account at HDFC Bank? Yes  b). No 

Do you think HDFC Interest rates are higher than as compared to the other banks? Yes  b). No 

What was the source of Information about various Saving schemes? Television Newspaper Other sources Date: Place: Signature Thank You    b). d). Radio Word of mouth  

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