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Content
CURRICULUM VITAE
MIGUEL S. DE LA ROSA 48 Libertad St. Highway Hills, Mandaluyong City 0916-2256185 / 0922-8868098 [email protected]
CAREER OBJECTIVE : opportunities
To be engaged in a reputable work that will provide for integration and application of marketing and vast experience which will lead to a career growth and organization’s success.
EDUCATIONAL BACKGROUND College
:
Bachelor of Science in Business Administration University of Nueva Caceres, J. Hernandez Ave., Naga City, Philippines
Year
:
2000 – 2004 Major in Marketing Distinction as Outstanding Marketing Achievement of the year 2004
SKILLS: Proficient in MS Office Applications. Excellent in verbal & written communication combined with interpersonal & marketing skills. With With solid solid backg backgrou round nd and and stron strong g workin working g expe experie rience nce in Food Food and and Bever Beverag age e Indu Industr stry y with with focu focus s & concent concentrati ration on on product/ product/ brand brand manage managemen ment, t, custome customerr relation relation manage managemen ment, t, public public relation relation,, event event manage managemen ment, t, store store operatio operation n and manage managemen ment, t, food cost control, control, store store marketin marketing, g, brandin branding g and corporate image enhancement, enhancement, media relation, advertising, account management, management, customer recovery programs, marketing services and support, new product launches and sales management.
EMPLOYMENT HISTORY / WORK EXPERIENCE Jan. 24, 2011 to Present :
SALES & MARKETING DIRECTOR The Next Step Events Inc. & Modern Ads & Promo Inc. Ortigas Center, Pasig, Philippines •
Sales & Marketing Head with a team of account executives, sales and marke marketin ting g office officers rs who who marke markett and and sell sell corpo corpora rate te givea giveawa ways ys and and even events ts marketing and management services to corporate clients. Manage and sell proprietary events produced by the company to potential sponsors. Effectively handled the business development and sales of the Event Company and to MAPI being the concurrent Sales and Marketing Director. Tasks includes includes client servicing, customer relationship management, management, monitor the conceptualization conceptualization & imple impleme menta ntatio tion n of corpo corporat rate e even events ts and and ensur ensure e the on-ti on-time me deliv delivery ery of giveaways to clients, enhanced the sales performance of the whole sales team. Develop new clients and cultivate new database. database. Play a vital role in developing the 2 business subsidiaries by closing sale and contributing to the profit and revenue of the companies.
Page 1 of 5
Feb.8, 2010 to Jan. 21, 2011: DIGITAL MEDIA SALES MANAGER Celestial Media Service Inc Makati, Philippines •
Sales Manager with a team of account executives who market and sell advertising opportunities for both online (Yahoo, MSN, all websites, Netopia) and mobile marketing marketing solutions. solutions. Effectively Effectively handled handled the business development and and sales sales of the the digita digitall media media divisi division on.. Tasks Tasks inclu include des s clien clientt servic servicin ing, g, custome customerr relation relationship ship manage managemen ment, t, monitor monitor the impleme implementa ntation tion of client’s client’s online and mobile campaign, enhanced the sales performance of the whole sales team. Develop new clients and cultivate new database. Play a vital role in developing the digital media division by closing sale and contributing to the profit and revenue of the whole business.
Aug. 20, 09 to Jan.5, 2010 : PROJECT MANAGER MERMAID CATERING SERVICES LLC Abu Dhabi, United Arab Emirates •
Oct. 23, 07 to Aug.17, 09:
Head of Project and Mobilization Team in Ruwais, Western Region, Abu Dhabi. Leads a team of 70 staff handling and covering contractual catering services for 1500 clients for breakfast, lunch & dinner. Also head and lead the team team of hous houseke ekeep epin ing g depa departm rtmen entt in maint maintai ainin ning g the the best best servi service ces s for cleanliness of company accommodations and laundry services for all 1500 clien clients ts for for the the whole whole durat duration ion of contr contract act.. Succe Successf ssfull ully y lead lead the team team in providin providing g the contrac contractual tual catering catering services services to compan company y such as Borouge Borouge,, Technimont, One-Piece, and Thyssenkrupp. An ISO and HACCP company in the Middle East. MARKETING IN-CHARGE / TEAM LEADER MOCKAMORE COFFEESHOP – MAIN BRANCH (An International Coffee concept from Europe - Netherland) Abu Dhabi, United Arab Emirates
•
March 10, to Sept 1, 2007:
•
Multi-tasking in over-all store operation in support to the Operation Manager. Ensuring smooth & successful operations with the highest level standard of FSC (Food, Service & Cleanliness). Help plans and control the day to day operation that includes ordering, receiving, and food cost control and act as marketing person that initiates marketing strategies for all branches aligned to compa company ny obje objecti ctives ves and and memb member er of the open openin ing g team team for for open opening ing new new branches & by R&D for introducing new products and quality management. MARKETING OFFICER FOR INTERNATIONAL OPERATIONS CHOWKING RESTAURANT – HEAD OFFICE, DUBAI (The leading Oriental Restaurant in the Philippines – wholly owned by Jollibee Food Corporation & with Franchising business in USA, Indonesia and UAE) Marketing Head, over-see the marketing operation of all Chowking branches branches in UAE, UAE, bran brand d mana manage geme ment, nt, even events ts spon sponsor sorsh ship, ip, new new produ product ct launc launche hes, s, customer relation management, store marketing, brand image and promotion, media and public relation and merchandising. merchandising. Plays a vital role in opening new stores/branches, coming up with new products, and expansion plans. Work closely with Research & Development Development team in ensuring quality and those FSC standards are highly maintained. Page 2 of 5
June 16, 05 to Oct 31, 06:
PRODUCT ASSISTANT (FOOD GROUP –PUREFOODS) SAN MIGUEL FOODS INC. – Head Office, Pasig City Phils. (Wholly owned subsidiary of San Miguel Corporation – The Largest Food & Beverage Conglomerate in the Philippines and in Southeast Asia) •
Oct.18, 04 - March 31, 31, 2005:
•
Dec.8 Dec.8 - March March 31, 2004 2004
:
•
February 5 – July 5, 2002:
•
Handles Handles Product/ Product/ brand brand manage managemen ment, t, initiate initiates s below below the line activitie activities s to promote promote the brand and create create market market awarene awareness ss of the product/ product/bran brand d by initiating events such as seminars, training to sales personnel, tie-ups and creati creating ng a syste systema matic tic marke marketin ting g servi service ces s supp support ort to sales sales depa departm rtmen ent. t. Provid Providin ing g excel excellen lentt Custom Customer er Relat Relatio ion n Mana Manage geme ment. nt. Assis Assistt the Produ Product ct Manager in product management.
MARKETING MANAGEMENT TRAINEE – CORP. MKTG SAN MIGUEL CORPORATION – Head Office, Pasig City Philippines (The Largest Food & Beverage Conglomerate in the Phils.& SEA) A six (6) month marketing training program that prepares me for the marketing job. With extensive training, workshop and seminars and hands on jobs that enhances my marketing skills, knowledge in sales & product/ brand management, all areas of advertising and other areas of marketing operation that is relatively important & vital needs to daily marketing activities that will help me produce objective results, sales and profit driven marketing strategies that leads me to become a prepared marketer. ON-THE-JO ON-THE-JOB B TRAINEE TRAINEE – Sales Sales and Marketin Marketing g Departme Department nt PEPSI COLA – Naga City, Philippines (One of the largest beverage company in the world) Been trained to Customer Relation Management, targeting sales, developing new accounts, handling customer inquiries and complaints, create and handles events to further promote sales, coordinates with all department in relation to Sales & Marketing Operation. SERVICE CREW GREENWICH PIZZA – Naga City, Philippines (A wholly owned company of Jollibee Food Corporation) Act as part of the team that provides excellent FSC – Food, Service and Cleanliness. With hands-on experience in kitchen operation, food inventories, food preparation based on set of standards, ensure customer satisfaction and more value by delighting customer through fast service, great food in a great dining environment.
Nov.16, 2000 – Feb.16, 2001: SERVICE CREW / MARKETING ASSISTANT (SMART) JOLLIBEE – Naga City, Philippines (The market leader in Fast Food industry in the Philippines) •
Started as a dining crew then trained to be an over-all crew that can handle multi-tasking job. Later on promoted as store marketing assistant that handles local store marketing, hosting parties, store merchandising, public relation, sales calls and booking or parties and bulk orders, custodian of kiddy meal toys and store marketing materials.
Page 3 of 5
July 25, 1999 – Dec. 25 1999: SERVICE CREW / MARKETING ASSISTANT (SMART) JOLLIBEE – Calamba City, Philippines (The market leader in Fast Food industry in the Philippines) •
Started as a kitchen crew then transferred as Counter Crew that focuses on cashiering and customer service in the front line. Promoted as store marketing assistant that handles local store marketing, hosting parties, store merchandising, sales calls and booking or parties and bulk orders, custodian of kiddy meal toys and store marketing material
FURTHER SEMINARS & TRAINING/S •
August 19 & 20, 2010
:
4th The Digital Ripple Conference / IMMAP Summit SMX Convention Center, Pasay City Sponsored by IMMAP & Fiera De Manila
•
June 24 & 25, 2010
:
41st National Marketing Conference SOFITEL Philippine Plaza Hotel, Manila Sponsored by Philippine Marketing Association
•
April ril 22 & 23, 2010
:
3rd Social Networking Conference Intercontinental Hotel, Makati Sponsored by Fiera De Manila & Digital Filipino
•
Oct. 2004 to- March 2005 : San Miguel Corporation Marketing Traineeship Program for : Product / Brand Management Seminar/ Training / Workshop) 1. 2. Cre Creating ting Outsta tstand ndin ing g Custom tomer Servic rvice e Taipan Place, Emerald Avenue, Ortigas Center, Pasig Sponsored by SMC & Asian Business Consultant Inc.
ORGANISATIONS/AFFILIATIONS Active Member:
Philippine Marketing Association (PMA) Metro Manila, Philippines
Member
:
Philippine Business Council of UAE (PBC-ABU DHABI) Abu Dhabi, United Arab Emirates
President
:
Commerce Student Council (CSC) University of Nueva Caceres, SY 2002-2003
Vice President:
University Student Government (USG) University of Nueva Caceres SY 2002-2003
President
Junior Marketing Professionals (JMP) University of Nueva Caceres SY 2001-2002
:
Vice President:
Commerce Graduating Class / Overall Graduating Class Batch 2004 University of Nueva Caceres
AWARDS/RECOGNITION Page 4 of 5
1.
AGORA YOUTH AWARDEE (Outstanding Marketing Marketing Student of the Philippines) Philippines) conferred by PMA (Philippine Marketing Association) Upper Deck – WG & A Super ferry 15 - February 26, 2004
2.
TOMAS (Outstanding Marketing Student) ‘AWARDEE 2003’ for Luzon Regional Search conferred by PMA (Philippine Marketing Association) Hotel Intercontinental Manila, March 27, 2003
3.
Certificate of Academic Excellence (Scholar for 8 years) University of Nueva Caceres Nurses Alumni Association International (UNCNAAI) based in San Diego, California, USA - 1995 to 2004
CHARACTER REFERENCE: Available upon request.
Page 5 of 5
MIGUEL S. DE LA ROSA 48 Libertad St. Highway Hills, Mandaluyong City 0916-2256185 / 0922-8868098 [email protected]
CAREER OBJECTIVE : opportunities
To be engaged in a reputable work that will provide for integration and application of marketing and vast experience which will lead to a career growth and organization’s success.
EDUCATIONAL BACKGROUND College
:
Bachelor of Science in Business Administration University of Nueva Caceres, J. Hernandez Ave., Naga City, Philippines
Year
:
2000 – 2004 Major in Marketing Distinction as Outstanding Marketing Achievement of the year 2004
SKILLS: Proficient in MS Office Applications. Excellent in verbal & written communication combined with interpersonal & marketing skills. With With solid solid backg backgrou round nd and and stron strong g workin working g expe experie rience nce in Food Food and and Bever Beverag age e Indu Industr stry y with with focu focus s & concent concentrati ration on on product/ product/ brand brand manage managemen ment, t, custome customerr relation relation manage managemen ment, t, public public relation relation,, event event manage managemen ment, t, store store operatio operation n and manage managemen ment, t, food cost control, control, store store marketin marketing, g, brandin branding g and corporate image enhancement, enhancement, media relation, advertising, account management, management, customer recovery programs, marketing services and support, new product launches and sales management.
EMPLOYMENT HISTORY / WORK EXPERIENCE Jan. 24, 2011 to Present :
SALES & MARKETING DIRECTOR The Next Step Events Inc. & Modern Ads & Promo Inc. Ortigas Center, Pasig, Philippines •
Sales & Marketing Head with a team of account executives, sales and marke marketin ting g office officers rs who who marke markett and and sell sell corpo corpora rate te givea giveawa ways ys and and even events ts marketing and management services to corporate clients. Manage and sell proprietary events produced by the company to potential sponsors. Effectively handled the business development and sales of the Event Company and to MAPI being the concurrent Sales and Marketing Director. Tasks includes includes client servicing, customer relationship management, management, monitor the conceptualization conceptualization & imple impleme menta ntatio tion n of corpo corporat rate e even events ts and and ensur ensure e the on-ti on-time me deliv delivery ery of giveaways to clients, enhanced the sales performance of the whole sales team. Develop new clients and cultivate new database. database. Play a vital role in developing the 2 business subsidiaries by closing sale and contributing to the profit and revenue of the companies.
Page 1 of 5
Feb.8, 2010 to Jan. 21, 2011: DIGITAL MEDIA SALES MANAGER Celestial Media Service Inc Makati, Philippines •
Sales Manager with a team of account executives who market and sell advertising opportunities for both online (Yahoo, MSN, all websites, Netopia) and mobile marketing marketing solutions. solutions. Effectively Effectively handled handled the business development and and sales sales of the the digita digitall media media divisi division on.. Tasks Tasks inclu include des s clien clientt servic servicin ing, g, custome customerr relation relationship ship manage managemen ment, t, monitor monitor the impleme implementa ntation tion of client’s client’s online and mobile campaign, enhanced the sales performance of the whole sales team. Develop new clients and cultivate new database. Play a vital role in developing the digital media division by closing sale and contributing to the profit and revenue of the whole business.
Aug. 20, 09 to Jan.5, 2010 : PROJECT MANAGER MERMAID CATERING SERVICES LLC Abu Dhabi, United Arab Emirates •
Oct. 23, 07 to Aug.17, 09:
Head of Project and Mobilization Team in Ruwais, Western Region, Abu Dhabi. Leads a team of 70 staff handling and covering contractual catering services for 1500 clients for breakfast, lunch & dinner. Also head and lead the team team of hous houseke ekeep epin ing g depa departm rtmen entt in maint maintai ainin ning g the the best best servi service ces s for cleanliness of company accommodations and laundry services for all 1500 clien clients ts for for the the whole whole durat duration ion of contr contract act.. Succe Successf ssfull ully y lead lead the team team in providin providing g the contrac contractual tual catering catering services services to compan company y such as Borouge Borouge,, Technimont, One-Piece, and Thyssenkrupp. An ISO and HACCP company in the Middle East. MARKETING IN-CHARGE / TEAM LEADER MOCKAMORE COFFEESHOP – MAIN BRANCH (An International Coffee concept from Europe - Netherland) Abu Dhabi, United Arab Emirates
•
March 10, to Sept 1, 2007:
•
Multi-tasking in over-all store operation in support to the Operation Manager. Ensuring smooth & successful operations with the highest level standard of FSC (Food, Service & Cleanliness). Help plans and control the day to day operation that includes ordering, receiving, and food cost control and act as marketing person that initiates marketing strategies for all branches aligned to compa company ny obje objecti ctives ves and and memb member er of the open openin ing g team team for for open opening ing new new branches & by R&D for introducing new products and quality management. MARKETING OFFICER FOR INTERNATIONAL OPERATIONS CHOWKING RESTAURANT – HEAD OFFICE, DUBAI (The leading Oriental Restaurant in the Philippines – wholly owned by Jollibee Food Corporation & with Franchising business in USA, Indonesia and UAE) Marketing Head, over-see the marketing operation of all Chowking branches branches in UAE, UAE, bran brand d mana manage geme ment, nt, even events ts spon sponsor sorsh ship, ip, new new produ product ct launc launche hes, s, customer relation management, store marketing, brand image and promotion, media and public relation and merchandising. merchandising. Plays a vital role in opening new stores/branches, coming up with new products, and expansion plans. Work closely with Research & Development Development team in ensuring quality and those FSC standards are highly maintained. Page 2 of 5
June 16, 05 to Oct 31, 06:
PRODUCT ASSISTANT (FOOD GROUP –PUREFOODS) SAN MIGUEL FOODS INC. – Head Office, Pasig City Phils. (Wholly owned subsidiary of San Miguel Corporation – The Largest Food & Beverage Conglomerate in the Philippines and in Southeast Asia) •
Oct.18, 04 - March 31, 31, 2005:
•
Dec.8 Dec.8 - March March 31, 2004 2004
:
•
February 5 – July 5, 2002:
•
Handles Handles Product/ Product/ brand brand manage managemen ment, t, initiate initiates s below below the line activitie activities s to promote promote the brand and create create market market awarene awareness ss of the product/ product/bran brand d by initiating events such as seminars, training to sales personnel, tie-ups and creati creating ng a syste systema matic tic marke marketin ting g servi service ces s supp support ort to sales sales depa departm rtmen ent. t. Provid Providin ing g excel excellen lentt Custom Customer er Relat Relatio ion n Mana Manage geme ment. nt. Assis Assistt the Produ Product ct Manager in product management.
MARKETING MANAGEMENT TRAINEE – CORP. MKTG SAN MIGUEL CORPORATION – Head Office, Pasig City Philippines (The Largest Food & Beverage Conglomerate in the Phils.& SEA) A six (6) month marketing training program that prepares me for the marketing job. With extensive training, workshop and seminars and hands on jobs that enhances my marketing skills, knowledge in sales & product/ brand management, all areas of advertising and other areas of marketing operation that is relatively important & vital needs to daily marketing activities that will help me produce objective results, sales and profit driven marketing strategies that leads me to become a prepared marketer. ON-THE-JO ON-THE-JOB B TRAINEE TRAINEE – Sales Sales and Marketin Marketing g Departme Department nt PEPSI COLA – Naga City, Philippines (One of the largest beverage company in the world) Been trained to Customer Relation Management, targeting sales, developing new accounts, handling customer inquiries and complaints, create and handles events to further promote sales, coordinates with all department in relation to Sales & Marketing Operation. SERVICE CREW GREENWICH PIZZA – Naga City, Philippines (A wholly owned company of Jollibee Food Corporation) Act as part of the team that provides excellent FSC – Food, Service and Cleanliness. With hands-on experience in kitchen operation, food inventories, food preparation based on set of standards, ensure customer satisfaction and more value by delighting customer through fast service, great food in a great dining environment.
Nov.16, 2000 – Feb.16, 2001: SERVICE CREW / MARKETING ASSISTANT (SMART) JOLLIBEE – Naga City, Philippines (The market leader in Fast Food industry in the Philippines) •
Started as a dining crew then trained to be an over-all crew that can handle multi-tasking job. Later on promoted as store marketing assistant that handles local store marketing, hosting parties, store merchandising, public relation, sales calls and booking or parties and bulk orders, custodian of kiddy meal toys and store marketing materials.
Page 3 of 5
July 25, 1999 – Dec. 25 1999: SERVICE CREW / MARKETING ASSISTANT (SMART) JOLLIBEE – Calamba City, Philippines (The market leader in Fast Food industry in the Philippines) •
Started as a kitchen crew then transferred as Counter Crew that focuses on cashiering and customer service in the front line. Promoted as store marketing assistant that handles local store marketing, hosting parties, store merchandising, sales calls and booking or parties and bulk orders, custodian of kiddy meal toys and store marketing material
FURTHER SEMINARS & TRAINING/S •
August 19 & 20, 2010
:
4th The Digital Ripple Conference / IMMAP Summit SMX Convention Center, Pasay City Sponsored by IMMAP & Fiera De Manila
•
June 24 & 25, 2010
:
41st National Marketing Conference SOFITEL Philippine Plaza Hotel, Manila Sponsored by Philippine Marketing Association
•
April ril 22 & 23, 2010
:
3rd Social Networking Conference Intercontinental Hotel, Makati Sponsored by Fiera De Manila & Digital Filipino
•
Oct. 2004 to- March 2005 : San Miguel Corporation Marketing Traineeship Program for : Product / Brand Management Seminar/ Training / Workshop) 1. 2. Cre Creating ting Outsta tstand ndin ing g Custom tomer Servic rvice e Taipan Place, Emerald Avenue, Ortigas Center, Pasig Sponsored by SMC & Asian Business Consultant Inc.
ORGANISATIONS/AFFILIATIONS Active Member:
Philippine Marketing Association (PMA) Metro Manila, Philippines
Member
:
Philippine Business Council of UAE (PBC-ABU DHABI) Abu Dhabi, United Arab Emirates
President
:
Commerce Student Council (CSC) University of Nueva Caceres, SY 2002-2003
Vice President:
University Student Government (USG) University of Nueva Caceres SY 2002-2003
President
Junior Marketing Professionals (JMP) University of Nueva Caceres SY 2001-2002
:
Vice President:
Commerce Graduating Class / Overall Graduating Class Batch 2004 University of Nueva Caceres
AWARDS/RECOGNITION Page 4 of 5
1.
AGORA YOUTH AWARDEE (Outstanding Marketing Marketing Student of the Philippines) Philippines) conferred by PMA (Philippine Marketing Association) Upper Deck – WG & A Super ferry 15 - February 26, 2004
2.
TOMAS (Outstanding Marketing Student) ‘AWARDEE 2003’ for Luzon Regional Search conferred by PMA (Philippine Marketing Association) Hotel Intercontinental Manila, March 27, 2003
3.
Certificate of Academic Excellence (Scholar for 8 years) University of Nueva Caceres Nurses Alumni Association International (UNCNAAI) based in San Diego, California, USA - 1995 to 2004
CHARACTER REFERENCE: Available upon request.
Page 5 of 5
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