ADPRINS Digital Advertising
Content
A DIGITAL ADVERTISING AGENCY ADPRINS K31
lapus nazareno obrero quizon yabyabin
MEET THE MAN
AGE: 27 COLLEGE BACKGROUND:
director of virus, inc.
ANDRE TANI,
hr management, college of st. benilde entrepreneurship, st. james college
GETTING INTO ADVERTISING
events & mobile marketing websites & search engines admax: online media planning virus, inc.
Basically, what I'm doing now does not have anything to do with my course back in college, but I guess I'm just really lucky and really passionate about what I do.
“
AS THE DIRECTOR OF VIRUS, INC.
bring in the business handle accounts
JOB DESCRIPTION
helping brands build their brand online
building brand equity engaging the online community
WHAT IS DIGITAL ADVERTISING?
online advertising products and services online
types of DIGITAL ADVERTISING
display advertising search engine marketing search engine optimization social media marketing
email marketing
referral marketing
affiliate marketing
content marketing
inbound marketing
video marketing
WHY USE DIGITAL ADVERTISING?
WHY USE DIGITAL ADVERTISING?
easily change creative output ability to see results quicker easily recalibrate budgets
real time interaction
DIGITAL ADVERTISING ALLOWS THE OPTIMIZATION OF YOUR AD CAMPAIGNS
easily relocate ads
WORKING WITH TRADITIONAL ADVERTISING
“
Most of them think that since they’re experts in what they do in traditional media, they think they can replicate exactly what they do online. But of course, it’s not exactly like that ‘cause there are some things that you can’t do technologically that are not possible. Some are possible, but might not bring in the results you want to achieve.
”
DEPARTMENTS
AT VIRUS, INC.
creatives accounts production
human resources
finance
web developers
types of advertising
used at virus, inc.
x x x x x x
brand advertising institutional advertising classified advertising entertainment advertising promotional advertising advocacy advertising political advertising
THE COST OF DIGITAL ADVERTISING
Php 85/ impression Php 400/ impression
different publishers
different rate cards
WORKING WITH DIGITAL AD CAMPAIGNS
understand the medium
research
understand the technology
WORKING WITH DIGITAL AD CAMPAIGNS
have a common mission and goals understand the brand and your client work for companies with the same values
successful campaign
WORKING WITH DIGITAL AD CAMPAIGNS
“
We actually can churn out campaigns really, really quick. So, a week is fine, a week from the time we were briefed is fine ‘cause we only need 3 working days to build assets really fast. That’s how fast we are. That’s why people in Virus are really on their toes all the time.
”
MEASURING CAMPAIGN EFFECTIVITY
CLIENT OBJECTIVES
“
We have to clearly define with the client, together with the client, what exactly they want to achieve.
”
METRICS OF DIGITAL ADVERTISING
THIRD PARTY AD SERVERS IMPRESSIONS CLICK THROUGH RATE
measures the performance of your online ads, checks and reports on websites
counted every time an ad loads
how many people saw your ad vs. how many people clicked
DIFFICULTIES AND SOLUTIONS
unfamiliarity with the platform or channel behind in technology and knowledge about digital advertising
EDUCATION
teach clients the lingo, jargon and show them how to achieve their objectives with digital advertising
REACHING THE TARGET MARKET
those familiar with the medium electronic mail instant messaging
NETIZENS
search engines social networking sites search engines
REACHING THE TARGET MARKET
SOCIAL networks CHANNELS ONLINE ADS
Facebook Twitter Pinterest Instagram etc.
Ad networks consolidate websites for specific target markets
Banner ads Videos
REACHING THE TARGET MARKET
“
RULE OF THUMB
As long as the target market is already online, then there’s no issues with targeting them… they’re more or less already familiar with the medium. Not a lot of people think that they know or understand digital, but they actually do.
”
SAMPLE AD CAMPAIGNS BY VIRUS, INC.
THE FUTURE OF DIGITAL ADVERTISING IN THE PHILIPPINES
WHAT YOU NEED TO SUCCEED
patience keen on details good with numbers resourceful good with research well-rounded
ADVICE for future industry workers
listen to your teachers and professors, stay in school
&
read a lot
“
I suggest really spending time on learning because it doesn't matter how old you are; you are never too old to learn something new.
”
WORK
B A L A N C E
LIFE
“
It’s all about balance. If you love what you do, then it doesn’t feel like work.
”
lapus nazareno obrero quizon yabyabin
MEET THE MAN
AGE: 27 COLLEGE BACKGROUND:
director of virus, inc.
ANDRE TANI,
hr management, college of st. benilde entrepreneurship, st. james college
GETTING INTO ADVERTISING
events & mobile marketing websites & search engines admax: online media planning virus, inc.
Basically, what I'm doing now does not have anything to do with my course back in college, but I guess I'm just really lucky and really passionate about what I do.
“
AS THE DIRECTOR OF VIRUS, INC.
bring in the business handle accounts
JOB DESCRIPTION
helping brands build their brand online
building brand equity engaging the online community
WHAT IS DIGITAL ADVERTISING?
online advertising products and services online
types of DIGITAL ADVERTISING
display advertising search engine marketing search engine optimization social media marketing
email marketing
referral marketing
affiliate marketing
content marketing
inbound marketing
video marketing
WHY USE DIGITAL ADVERTISING?
WHY USE DIGITAL ADVERTISING?
easily change creative output ability to see results quicker easily recalibrate budgets
real time interaction
DIGITAL ADVERTISING ALLOWS THE OPTIMIZATION OF YOUR AD CAMPAIGNS
easily relocate ads
WORKING WITH TRADITIONAL ADVERTISING
“
Most of them think that since they’re experts in what they do in traditional media, they think they can replicate exactly what they do online. But of course, it’s not exactly like that ‘cause there are some things that you can’t do technologically that are not possible. Some are possible, but might not bring in the results you want to achieve.
”
DEPARTMENTS
AT VIRUS, INC.
creatives accounts production
human resources
finance
web developers
types of advertising
used at virus, inc.
x x x x x x
brand advertising institutional advertising classified advertising entertainment advertising promotional advertising advocacy advertising political advertising
THE COST OF DIGITAL ADVERTISING
Php 85/ impression Php 400/ impression
different publishers
different rate cards
WORKING WITH DIGITAL AD CAMPAIGNS
understand the medium
research
understand the technology
WORKING WITH DIGITAL AD CAMPAIGNS
have a common mission and goals understand the brand and your client work for companies with the same values
successful campaign
WORKING WITH DIGITAL AD CAMPAIGNS
“
We actually can churn out campaigns really, really quick. So, a week is fine, a week from the time we were briefed is fine ‘cause we only need 3 working days to build assets really fast. That’s how fast we are. That’s why people in Virus are really on their toes all the time.
”
MEASURING CAMPAIGN EFFECTIVITY
CLIENT OBJECTIVES
“
We have to clearly define with the client, together with the client, what exactly they want to achieve.
”
METRICS OF DIGITAL ADVERTISING
THIRD PARTY AD SERVERS IMPRESSIONS CLICK THROUGH RATE
measures the performance of your online ads, checks and reports on websites
counted every time an ad loads
how many people saw your ad vs. how many people clicked
DIFFICULTIES AND SOLUTIONS
unfamiliarity with the platform or channel behind in technology and knowledge about digital advertising
EDUCATION
teach clients the lingo, jargon and show them how to achieve their objectives with digital advertising
REACHING THE TARGET MARKET
those familiar with the medium electronic mail instant messaging
NETIZENS
search engines social networking sites search engines
REACHING THE TARGET MARKET
SOCIAL networks CHANNELS ONLINE ADS
Facebook Twitter Pinterest Instagram etc.
Ad networks consolidate websites for specific target markets
Banner ads Videos
REACHING THE TARGET MARKET
“
RULE OF THUMB
As long as the target market is already online, then there’s no issues with targeting them… they’re more or less already familiar with the medium. Not a lot of people think that they know or understand digital, but they actually do.
”
SAMPLE AD CAMPAIGNS BY VIRUS, INC.
THE FUTURE OF DIGITAL ADVERTISING IN THE PHILIPPINES
WHAT YOU NEED TO SUCCEED
patience keen on details good with numbers resourceful good with research well-rounded
ADVICE for future industry workers
listen to your teachers and professors, stay in school
&
read a lot
“
I suggest really spending time on learning because it doesn't matter how old you are; you are never too old to learn something new.
”
WORK
B A L A N C E
LIFE
“
It’s all about balance. If you love what you do, then it doesn’t feel like work.
”
