Amazon Geographies Household Analysis 032515

Amazon Geographies Household Analysis

Category

Field Name
Demographic

Field Value

Presence of 18 - 19 Year Old

Presence of 20 - 29 Year Old

Presence of 30 - 39 Year Old

Presence of 40 - 49 Year Old

Presence of 50 - 59 Year Old

Presence of 60 - 64 Year Old

Presence of 65+ Year Old

Age Range

Presence of 18 Year Old and Below

Child 1 Gender

Child 2 Gender

Child 3 Gender

Child 4 Gender

Assimilation Code

Country of Origin

Non-Amazon Zips #

Non-Amazon Zips %

Amazon Zips #

Sweet Spot

Sweet Spot

20% to 29.9%

100 to 119.9

30% to 49.9%

120 to 139.9

>50%

150+

Amazon Zips %

Amazon Zips Index

fieldname

fieldvalue

Unknown

1,313,363

99.53%

153,722

99.72%

100

dem_18_19_flg

U

Yes

6,248

0.47%

429

0.28%

59

dem_18_19_flg

Y

Unknown

1,104,131

83.67%

132,688

86.08%

103

dem_20_29_flg

U

Yes

215,480

16.33%

21,463

13.92%

85

dem_20_29_flg

Y

Unknown

959,326

72.70%

105,259

68.28%

94

dem_30_39_flg

U

Yes

360,285

27.30%

48,892

31.72%

116

dem_30_39_flg

Y

Unknown

877,495

66.50%

110,425

71.63%

108

dem_40_49_flg

U

Yes

442,116

33.50%

43,726

28.37%

85

dem_40_49_flg

Y

Unknown

922,494

69.91%

116,065

75.29%

108

dem_50_59_flg

U

Yes

397,117

30.09%

38,086

24.71%

82

dem_50_59_flg

Y

Unknown

1,160,790

87.96%

139,331

90.39%

103

dem_60_64_flg

U

Yes

158,821

12.04%

14,820

9.61%

80

dem_60_64_flg

Y

Unknown

1,010,289

76.56%

125,560

81.45%

106

dem_65plus_flg

U

Yes

309,322

23.44%

28,591

18.55%

79

dem_65plus_flg

Y

Age 18-20

5,477

0.42%

569

0.37%

89

dem_age_grp

A

Age 21-25

32,066

2.43%

3,945

2.56%

105

dem_age_grp

B

Age 26-30

45,637

3.46%

7,815

5.07%

147

dem_age_grp

C

Age 31-35

75,844

5.75%

12,153

7.88%

137

dem_age_grp

D

Age 36-40

97,133

7.36%

12,647

8.20%

111

dem_age_grp

E

Age 41-45

128,087

9.71%

14,358

9.31%

96

dem_age_grp

F

Age 46-50

133,945

10.15%

14,091

9.14%

90

dem_age_grp

G

Age 51-55

143,712

10.89%

14,431

9.36%

86

dem_age_grp

H

Age 56-60

121,677

9.22%

12,116

7.86%

85

dem_age_grp

I

Age 61-65

95,660

7.25%

9,555

6.20%

86

dem_age_grp

J

Age 66-70

71,839

5.44%

6,688

4.34%

80

dem_age_grp

K

Age 71-75

42,802

3.24%

3,942

2.56%

79

dem_age_grp

L

Age 76+

69,508

5.27%

6,283

4.08%

77

dem_age_grp

M

Unknown

1,319,442

99.99%

154,147

100.00%

100

dem_below18_flg

U

Yes

169

0.01%

4

0.00%

20

dem_below18_flg

Y

Female

38,450

2.91%

2,475

1.61%

55

dem_child_1_gndr

F

Male

39,363

2.98%

2,431

1.58%

53

dem_child_1_gndr

M

Female

23,315

1.77%

1,173

0.76%

43

dem_child_2_gndr

F

Male

25,126

1.90%

1,204

0.78%

41

dem_child_2_gndr

M

Female

16,644

1.26%

668

0.43%

34

dem_child_3_gndr

F

Male

19,079

1.45%

845

0.55%

38

dem_child_3_gndr

M

Female

12,632

0.96%

477

0.31%

32

dem_child_4_gndr

F

Male

15,032

1.14%

538

0.35%

31

dem_child_4_gndr

M

Unknown

1,005,709

76.21%

114,346

74.18%

97

dem_assimilation_cd

0

Assimilated

49,877

3.78%

6,703

4.35%

115

dem_assimilation_cd

1

Bilingual English

31,256

2.37%

3,876

2.51%

106

dem_assimilation_cd

2

Bilingual Native Tongue

109,128

8.27%

13,017

8.44%

102

dem_assimilation_cd

3

Unassimilated

123,641

9.37%

16,209

10.52%

112

dem_assimilation_cd

4

Unknown

1,074,137

81.40%

125,267

81.26%

100

dem_country_of_orgin_cd

0

Mexico

237,486

18.00%

27,561

17.88%

99

dem_country_of_orgin_cd

1

Cuba

881

0.07%

60

0.04%

58

dem_country_of_orgin_cd

2

Puerto Rico

1,181

0.09%

343

0.22%

249

dem_country_of_orgin_cd

3

Ethnic Code

Nicaragua

67

0.01%

0

0.00%

0

dem_country_of_orgin_cd

4

Dominican Republic

235

0.02%

0

0.00%

0

dem_country_of_orgin_cd

5

Columbia

702

0.05%

196

0.13%

239

dem_country_of_orgin_cd

6

Honduras

827

0.06%

0

0.00%

0

dem_country_of_orgin_cd

7

Guatemala

25

0.00%

3

0.00%

103

dem_country_of_orgin_cd

8

El Salvador

2,128

0.16%

647

0.42%

260

dem_country_of_orgin_cd

9

Costa Rica

202

0.02%

0

0.00%

0

dem_country_of_orgin_cd

10

Ecuador

206

0.02%

1

0.00%

4

dem_country_of_orgin_cd

12

Venezuela

417

0.03%

0

0.00%

0

dem_country_of_orgin_cd

13

Chile

16

0.00%

3

0.00%

161

dem_country_of_orgin_cd

15

Peru

839

0.06%

10

0.01%

10

dem_country_of_orgin_cd

16

Bolivia

1

0.00%

0

0.00%

0

dem_country_of_orgin_cd

17

Paraguay

2

0.00%

0

0.00%

0

dem_country_of_orgin_cd

19

Spain

55

0.00%

60

0.04%

934

dem_country_of_orgin_cd

20

Brazil

0

0.00%

0

0.00%

0

dem_country_of_orgin_cd

22

African American

179,081

13.57%

19,215

12.47%

92

dem_ethnic_grp_cd

A

Southeast Asian

5,364

0.41%

642

0.42%

102

dem_ethnic_grp_cd

B

South Asian

23,619

1.79%

5,874

3.81%

213

dem_ethnic_grp_cd

C

Central Asian

793

0.06%

95

0.06%

103

dem_ethnic_grp_cd

D
E

Mediterranean

20,198

1.53%

2,687

1.74%

114

dem_ethnic_grp_cd

Native American

1,885

0.14%

230

0.15%

104

dem_ethnic_grp_cd

F

Scandinavian

15,090

1.14%

1,695

1.10%

96

dem_ethnic_grp_cd

G
H

Polynesian

383

0.03%

80

0.05%

179

dem_ethnic_grp_cd

Middle Eastern

12,315

0.93%

1,970

1.28%

137

dem_ethnic_grp_cd

I

Jewish

12,762

0.97%

1,643

1.07%

110

dem_ethnic_grp_cd

J

Western European

707,905

53.64%

79,238

51.40%

96

dem_ethnic_grp_cd

Eastern European

25,610

1.94%

3,199

2.08%

107

dem_ethnic_grp_cd

L

Caribbean Non-Hispanic

14

0.00%

2

0.00%

122

dem_ethnic_grp_cd

M

K

East Asian

40,619

3.08%

4,705

3.05%

99

dem_ethnic_grp_cd

N

Hispanic

246,668

18.69%

29,165

18.92%

101

dem_ethnic_grp_cd

O

Uncoded

27,305

2.07%

3,711

2.41%

116

dem_ethnic_grp_cd

Z

Language Preference

Hispanic /Spanish

189,760

14.38%

21,907

14.21%

99

dem_language_cd

9

Religion Code

Buddhist

37,163

2.82%

3,666

2.38%

84

dem_religion_cd

B

Catholic

393,555

29.82%

46,670

30.28%

102

dem_religion_cd

C

Ethiopian Orthodox

1,921

0.15%

203

0.13%

90

dem_religion_cd

E

Greek Orthodox

2,040

0.15%

271

0.18%

114

dem_religion_cd

G
H

Generations Segment

Hindu

16,361

1.24%

4,360

2.83%

228

dem_religion_cd

Islamic

22,883

1.73%

3,793

2.46%

142

dem_religion_cd

I

Jewish

16,001

1.21%

2,059

1.34%

110

dem_religion_cd

J
K

Sikh

2,196

0.17%

474

0.31%

185

dem_religion_cd

Lutheran

726

0.06%

102

0.07%

120

dem_religion_cd

L

Eastern Orthodox

5,997

0.45%

799

0.52%

114

dem_religion_cd

O

Protestant

786,681

59.61%

86,987

56.43%

95

dem_religion_cd

P

Shinto

1,775

0.13%

356

0.23%

172

dem_religion_cd

S

Unknown

32,312

2.45%

4,411

2.86%

117

dem_religion_cd

X

Uncoded

94,386

7.15%

14,578

9.46%

132 dem_generations_segmentation

0

Strapped Seniors

406

0.03%

6

0.00%

13 dem_generations_segmentation

1

Rich Retirees

8,717

0.66%

896

0.58%

88 dem_generations_segmentation

2

Blooming in the Burbs

38,808

2.94%

1,258

0.82%

28 dem_generations_segmentation

3

Retired Renters

23,468

1.78%

5,557

3.60%

203 dem_generations_segmentation

4

Minorities in the Majority

17,751

1.35%

2,159

1.40%

104 dem_generations_segmentation

5

Indulgent Intellectuals

16,873

1.28%

1,240

0.80%

63 dem_generations_segmentation

6

Family Friendly

390

0.03%

26

0.02%

57 dem_generations_segmentation

7

Retirement Retreats

594

0.05%

0

0.00%

0 dem_generations_segmentation

8

Urban Upper Crust

29,445

2.23%

1,756

1.14%

51 dem_generations_segmentation

9

Boomerang Bohemians

5,489

0.42%

371

0.24%

58 dem_generations_segmentation

10

Small Town Traditionalist

774

0.06%

36

0.02%

40 dem_generations_segmentation

11

Gold'n'Gray

16,718

1.27%

1,007

0.65%

52 dem_generations_segmentation

12

Small Town Singles

8,858

0.67%

781

0.51%

75 dem_generations_segmentation

13

Mainstream Matures

14,859

1.13%

1,106

0.72%

64 dem_generations_segmentation

14

American Bedrock

6,615

0.50%

464

0.30%

60 dem_generations_segmentation

15

Urban Mix

20,041

1.52%

7,580

4.92%

324 dem_generations_segmentation

16

Urban Blues

7,839

0.59%

1,159

0.75%

127 dem_generations_segmentation

17

Credit Commandos

34,623

2.62%

1,892

1.23%

47 dem_generations_segmentation

18

Gender

Family Position Code

Household Composition

Dwelling Type

Blue Collar Strugglers

8,613

0.65%

954

0.62%

95 dem_generations_segmentation

19

Settled Suburbanites

31,948

2.42%

2,639

1.71%

71 dem_generations_segmentation

20

Classic Rockers

41,059

3.11%

2,352

1.53%

49 dem_generations_segmentation

21

All-American Online

18,309

1.39%

1,056

0.69%

49 dem_generations_segmentation

22

Rural Outsiders

658

0.05%

36

0.02%

47 dem_generations_segmentation

23

Family Transitionals

82,654

6.26%

5,818

3.77%

60 dem_generations_segmentation

24

Urban Outsiders

26,695

2.02%

6,306

4.09%

202 dem_generations_segmentation

25

Suburban Mainstream

19,890

1.51%

904

0.59%

39 dem_generations_segmentation

26

Metro Influentials

21,364

1.62%

1,262

0.82%

51 dem_generations_segmentation

27

Wired Wanderers

1,842

0.14%

110

0.07%

51 dem_generations_segmentation

28

Urban Sophisticates

14,624

1.11%

6,420

4.16%

376 dem_generations_segmentation

29

Suburban Strivers

37,147

2.81%

2,017

1.31%

46 dem_generations_segmentation

30

Empty Nest Caregivers

11,037

0.84%

1,011

0.66%

78 dem_generations_segmentation

31

American Family Up-and-Coming

43,194

3.27%

2,514

1.63%

50 dem_generations_segmentation

32

Blue Collar Blend

4,589

0.35%

331

0.21%

62 dem_generations_segmentation

33

Urban Strugglers

14,331

1.09%

1,754

1.14%

105 dem_generations_segmentation

34

Large Extended Families

42,898

3.25%

2,947

1.91%

59 dem_generations_segmentation

35

Urban Singles

30,321

2.30%

9,783

6.35%

276 dem_generations_segmentation

36

Established & Settling In

80,639

6.11%

2,630

1.71%

28 dem_generations_segmentation

37

Rural & Barely Making It

24,531

1.86%

789

0.51%

28 dem_generations_segmentation

38

Married with Children

5,711

0.43%

82

0.05%

12 dem_generations_segmentation

39

Struggling in Suburbia

44,940

3.41%

6,224

4.04%

119 dem_generations_segmentation

40

Ethnically Diverse Urbanites

27,669

2.10%

7,347

4.77%

227 dem_generations_segmentation

41

Moving on a Steady Course

24,073

1.82%

1,615

1.05%

57 dem_generations_segmentation

42

Big Bucks in the Big Cities

22,001

1.67%

2,185

1.42%

85 dem_generations_segmentation

43

Ethnic Second-City Strugglers

63,501

4.81%

14,363

9.32%

194 dem_generations_segmentation

44

Young, Single & Mobile

25,222

1.91%

846

0.55%

29 dem_generations_segmentation

45

Setting Up House & Settling Down

21,375

1.62%

602

0.39%

24 dem_generations_segmentation

46

Start-Ups in the Country

24,740

1.87%

989

0.64%

34 dem_generations_segmentation

47

Parents on the Go

85,121

6.45%

6,270

4.07%

63 dem_generations_segmentation

48

Living Off Mom & Dad

13,425

1.02%

851

0.55%

54 dem_generations_segmentation

49

Chronic Responders

10,860

0.82%

1,141

0.74%

90 dem_generations_segmentation

50

Young Single in the City

40,981

3.11%

17,634

11.44%

368 dem_generations_segmentation

51

Family First

6,995

0.53%

497

0.32%

61 dem_generations_segmentation

52

Female

360,219

27.30%

50,356

32.67%

120

dem_gender

F

Male

959,392

72.70%

103,795

67.33%

93

dem_gender

M
C

Child

2,169

0.16%

229

0.15%

90

dem_fam_position

Female Hoh

325,432

24.66%

47,335

30.71%

125

dem_fam_position

F

Grandmother

1,600

0.12%

159

0.10%

85

dem_fam_position

G

Husband

511,654

38.77%

32,931

21.36%

55

dem_fam_position

H

Male Hoh

443,053

33.57%

70,289

45.60%

136

dem_fam_position

M
O

Other

4,999

0.38%

576

0.37%

99

dem_fam_position

Grandfather

1,162

0.09%

139

0.09%

102

dem_fam_position

P

Wife

29,542

2.24%

2,493

1.62%

72

dem_fam_position

W

Married with Children

271,983

20.61%

14,236

9.24%

45

dem_hhld_comp

A

Married without Children

269,965

20.46%

21,258

13.79%

67

dem_hhld_comp

B

2 Persons - One Male, One Female Marital Stat Unk w/Children

16,255

1.23%

1,088

0.71%

57

dem_hhld_comp

C

2 Persons - One Male, One Female Marital Stat Unk w/ No Children

27,824

2.11%

2,749

1.78%

85

dem_hhld_comp

D
E

Male Hoh w/One or More Other Persons w/Children

16,992

1.29%

1,267

0.82%

64

dem_hhld_comp

Male Hoh w/One or More Other Persons w/o Children

26,444

2.00%

3,053

1.98%

99

dem_hhld_comp

F

Female Hoh w/One or More Other Persons w/Children

14,723

1.12%

1,128

0.73%

66

dem_hhld_comp

G

Female Hoh w/One or More Other Persons w/o Children

19,747

1.50%

2,036

1.32%

88

dem_hhld_comp

H

Male Hoh Only w/Children

63,234

4.79%

7,107

4.61%

96

dem_hhld_comp

I

Male Hoh Only w/o Children

311,570

23.61%

56,817

36.86%

156

dem_hhld_comp

J
K

Female Hoh Only w/Children

60,214

4.56%

6,769

4.39%

96

dem_hhld_comp

Female Hoh Only w/o Children

216,029

16.37%

36,196

23.48%

143

dem_hhld_comp

L

Composition Unknown

4,631

0.35%

447

0.29%

83

dem_hhld_comp

U

MFDU/Apartment

286,098

21.68%

76,737

49.78%

230

dem_dwelling_type

A

Business Address

35,636

2.70%

8,495

5.51%

204

dem_dwelling_type

B

2,473

0.19%

856

0.56%

296

dem_dwelling_type

C

Private Mail Box

35

0.00%

15

0.01%

367

dem_dwelling_type

M

Post Office Box

Condominium

19,900

1.51%

2,802

1.82%

121

dem_dwelling_type

P

Single Family Dwelling

967,220

73.30%

65,134

42.25%

58

dem_dwelling_type

S

Mobile Home Park

8,249

0.63%

112

0.07%

12

dem_dwelling_type

T

Home Value Range

Homeowner Status

Length of Residence

Married

Number of Adults

Number of Children

Number of Persons

$1,000 - $49,999

4,833

0.37%

755

0.49%

134

dem_home_value_grp

A

$50,000 - $74,999

100,713

7.63%

4,155

2.70%

35

dem_home_value_grp

B

$75,000 - $99,999

105,635

8.01%

7,287

4.73%

59

dem_home_value_grp

C

$100,000 - $199,999

346,164

26.23%

18,711

12.14%

46

dem_home_value_grp

D

$200,000 - $299,999

188,142

14.26%

8,741

5.67%

40

dem_home_value_grp

E

$300,000 - $399,999

90,017

6.82%

6,492

4.21%

62

dem_home_value_grp

F

$400,000 - $499,999

44,353

3.36%

4,766

3.09%

92

dem_home_value_grp

G

$500,000 - $999,999

44,230

3.35%

4,766

3.09%

92

dem_home_value_grp

H

$1,000,000 +

10,678

0.81%

4,828

3.13%

387

dem_home_value_grp

I

Probable Homeowner

111,297

8.43%

14,969

9.71%

115

dem_homeowner_status

P

Renter

106,738

8.09%

12,414

8.05%

100

dem_homeowner_status

R

Probable Renter

80,904

6.13%

19,683

12.77%

208

dem_homeowner_status

T

Unknown

249,060

18.87%

53,760

34.87%

185

dem_homeowner_status

U

Homeowner

771,612

58.47%

53,325

34.59%

59

dem_homeowner_status

Y

Less Than One Year

66,691

5.05%

10,906

7.07%

140

dem_lor

0

1 Year

139,349

10.56%

21,364

13.86%

131

dem_lor

1

2 Years

59,054

4.48%

7,015

4.55%

102

dem_lor

2

3 Years

107,514

8.15%

15,575

10.10%

124

dem_lor

3

4 Years

52,240

3.96%

6,420

4.16%

105

dem_lor

4

5 Years

46,895

3.55%

5,608

3.64%

102

dem_lor

5

6 Years

41,695

3.16%

4,833

3.14%

99

dem_lor

6

7 Years

128,914

9.77%

14,498

9.41%

96

dem_lor

7

8 Years

54,002

4.09%

5,284

3.43%

84

dem_lor

8

9 Years

43,010

3.26%

4,182

2.71%

83

dem_lor

9

10 Years

36,127

2.74%

3,381

2.19%

80

dem_lor

10

11 Years

30,605

2.32%

2,874

1.86%

80

dem_lor

11

12 Years

57,955

4.39%

5,200

3.37%

77

dem_lor

12

13 Years

33,885

2.57%

2,825

1.83%

71

dem_lor

13

14 Years

33,990

2.58%

2,786

1.81%

70

dem_lor

14

15+ Years

252,483

19.13%

19,277

12.51%

65

dem_lor

15

99 Unknown

135,202

10.25%

22,123

14.35%

140

dem_lor

99

Unknown

778,415

58.99%

118,727

77.02%

131

dem_marital_cd

U

Yes

541,196

41.01%

35,424

22.98%

56

dem_marital_cd

Y

1

665,263

50.41%

108,396

70.32%

139

dem_nbr_adults

1

2

410,933

31.14%

29,604

19.20%

62

dem_nbr_adults

2

3

153,727

11.65%

9,949

6.45%

55

dem_nbr_adults

3

4

63,141

4.78%

4,195

2.72%

57

dem_nbr_adults

4

5

19,699

1.49%

1,392

0.90%

60

dem_nbr_adults

5

6

5,348

0.41%

485

0.31%

78

dem_nbr_adults

6

7

1,500

0.11%

130

0.08%

74

dem_nbr_adults

7

0

908,506

68.85%

125,300

81.28%

118

dem_nbr_children

0

1

167,022

12.66%

14,631

9.49%

75

dem_nbr_children

1

2

94,772

7.18%

6,629

4.30%

60

dem_nbr_children

2

3

63,291

4.80%

3,705

2.40%

50

dem_nbr_children

3

4

59,496

4.51%

2,868

1.86%

41

dem_nbr_children

4

5

17,769

1.35%

698

0.45%

34

dem_nbr_children

5

6

6,582

0.50%

234

0.15%

30

dem_nbr_children

6

7

1,639

0.12%

61

0.04%

32

dem_nbr_children

7

8

327

0.02%

13

0.01%

34

dem_nbr_children

8

9

38

0.00%

0

0.00%

0

dem_nbr_children

9

10

167

0.01%

12

0.01%

62

dem_nbr_children

10

11

2

0.00%

0

0.00%

0

dem_nbr_children

11

1

538,053

40.77%

94,220

61.12%

150

dem_nbr_persons

1

2

291,306

22.08%

28,445

18.45%

84

dem_nbr_persons

2

3

173,420

13.14%

13,172

8.54%

65

dem_nbr_persons

3

4

118,483

8.98%

7,796

5.06%

56

dem_nbr_persons

4

5

81,391

6.17%

4,782

3.10%

50

dem_nbr_persons

5

6

60,765

4.60%

2,957

1.92%

42

dem_nbr_persons

6

7

31,353

2.38%

1,556

1.01%

42

dem_nbr_persons

7

8

15,056

1.14%

690

0.45%

39

dem_nbr_persons

8

9

6,138

0.47%

326

0.21%

45

dem_nbr_persons

9

Presence of Child

Presence of Child - Ages 0 to 2

Presence of Child - Ages 3 to 5

Presence of Child - Ages 6 to 10

Presence of Child - Ages 11 to 15

Presence of Child - Ages 16 to 18

Presence of Elderly

Occupation

10

2,349

0.18%

123

0.08%

45

dem_nbr_persons

10

11

864

0.07%

55

0.04%

54

dem_nbr_persons

11

12

306

0.02%

21

0.01%

59

dem_nbr_persons

12

13

104

0.01%

4

0.00%

33

dem_nbr_persons

13

14

23

0.00%

4

0.00%

149

dem_nbr_persons

14

Probable

169,057

12.81%

10,294

6.68%

52

dem_pres_child

P

Unknown

739,449

56.04%

115,006

74.61%

133

dem_pres_child

U

Yes

411,105

31.15%

28,851

18.72%

60

dem_pres_child

Y

Uncoded

1,255,650

95.15%

150,401

97.57%

103

dem_pres_child_00_02

0

Male Present

6,247

0.47%

390

0.25%

53

dem_pres_child_00_02

1

Female Present

6,391

0.48%

342

0.22%

46

dem_pres_child_00_02

2

Male & Female Present

564

0.04%

40

0.03%

61

dem_pres_child_00_02

3

Unknown Gender Present

48,517

3.68%

2,870

1.86%

51

dem_pres_child_00_02

4

Male & Unknown Gender Present

1,237

0.09%

56

0.04%

39

dem_pres_child_00_02

5

Female & Unknown Gender Present

993

0.08%

52

0.03%

45

dem_pres_child_00_02

6

Male & Female & Unknown Gender Present

12

0.00%

0

0.00%

0

dem_pres_child_00_02

7

Uncoded

1,170,762

88.72%

144,342

93.64%

106

dem_pres_child_03_05

0

Male Present

15,476

1.17%

968

0.63%

54

dem_pres_child_03_05

1

Female Present

16,461

1.25%

1,072

0.70%

56

dem_pres_child_03_05

2

Male & Female Present

2,001

0.15%

103

0.07%

44

dem_pres_child_03_05

3

Unknown Gender Present

105,589

8.00%

7,178

4.66%

58

dem_pres_child_03_05

4

Male & Unknown Gender Present

4,387

0.33%

212

0.14%

41

dem_pres_child_03_05

5

Female & Unknown Gender Present

4,846

0.37%

267

0.17%

47

dem_pres_child_03_05

6

Male & Female & Unknown Gender Present

89

0.01%

9

0.01%

87

dem_pres_child_03_05

7

Uncoded

1,124,715

85.23%

141,271

91.64%

108

dem_pres_child_06_10

0

Male Present

25,457

1.93%

1,509

0.98%

51

dem_pres_child_06_10

1

Female Present

24,007

1.82%

1,443

0.94%

51

dem_pres_child_06_10

2

Male & Female Present

9,361

0.71%

444

0.29%

41

dem_pres_child_06_10

3

Unknown Gender Present

111,697

8.46%

8,297

5.38%

64

dem_pres_child_06_10

4

Male & Unknown Gender Present

11,904

0.90%

581

0.38%

42

dem_pres_child_06_10

5

Female & Unknown Gender Present

10,293

0.78%

514

0.33%

43

dem_pres_child_06_10

6

Male & Female & Unknown Gender Present

2,177

0.16%

92

0.06%

36

dem_pres_child_06_10

7

Uncoded

1,139,386

86.34%

143,297

92.96%

108

dem_pres_child_11_15

0

Male Present

30,584

2.32%

1,544

1.00%

43

dem_pres_child_11_15

1

Female Present

27,441

2.08%

1,462

0.95%

46

dem_pres_child_11_15

2

Male & Female Present

11,153

0.85%

500

0.32%

38

dem_pres_child_11_15

3

Unknown Gender Present

87,405

6.62%

6,433

4.17%

63

dem_pres_child_11_15

4

Male & Unknown Gender Present

11,905

0.90%

464

0.30%

33

dem_pres_child_11_15

5

Female & Unknown Gender Present

9,827

0.74%

395

0.26%

34

dem_pres_child_11_15

6

Male & Female & Unknown Gender Present

1,910

0.14%

56

0.04%

25

dem_pres_child_11_15

7

Uncoded

1,201,911

91.08%

147,276

95.54%

105

dem_pres_child_16_18

0

Male Present

29,548

2.24%

1,468

0.95%

43

dem_pres_child_16_18

1

Female Present

25,399

1.92%

1,274

0.83%

43

dem_pres_child_16_18

2

Male & Female Present

7,528

0.57%

347

0.23%

39

dem_pres_child_16_18

3

Unknown Gender Present

50,635

3.84%

3,576

2.32%

60

dem_pres_child_16_18

4

Male & Unknown Gender Present

2,573

0.19%

117

0.08%

39

dem_pres_child_16_18

5

Female & Unknown Gender Present

1,977

0.15%

92

0.06%

40

dem_pres_child_16_18

6

Male & Female & Unknown Gender Present

40

0.00%

1

0.00%

21

dem_pres_child_16_18

7

Unknown

1,235,150

93.60%

147,261

95.53%

102

dem_pres_elderly

U

Yes

84,461

6.40%

6,890

4.47%

70

dem_pres_elderly

Y

Business Owner

14,851

1.13%

1,340

0.87%

77

dem_occupation_grp

A

Professional

14,287

1.08%

1,628

1.06%

98

dem_occupation_grp

B

Exec/Upper Mgmt

526

0.04%

57

0.04%

93

dem_occupation_grp

C

Middle Management

13,362

1.01%

1,091

0.71%

70

dem_occupation_grp

D

White Collar Worker

26,751

2.03%

2,524

1.64%

81

dem_occupation_grp

Blue Collar Worker

20,904

1.58%

1,464

0.95%

60

dem_occupation_grp

F

Health Services

8,314

0.63%

807

0.52%

83

dem_occupation_grp

G

Secretary

125

0.01%

11

0.01%

75

dem_occupation_grp

H

Homemaker

15,694

1.19%

949

0.62%

52

dem_occupation_grp

I

Retired

8,833

0.67%

586

0.38%

57

dem_occupation_grp

J

E

SOHO Household

Financial

Has 401K

Has Active Credit

Has American Express Premium Card

Has American Express Regular Card

Has ATM Card

Has Discover Premium Card

Has Discover Regular Card

Has Other Premium Card

Has Other Regular Card

Has Store Premium Card

Has Store Regular Card

Has Visa\Mastercard Premium Card

Has Visa\Mastercard Regular Card

Has Bankruptcy

Number of Tradelines

Active Credit - Financial Services

Active Credit - Furniture

Military Personnel

2,021

0.15%

130

0.08%

55

dem_occupation_grp

K

Nurse

7,993

0.61%

772

0.50%

83

dem_occupation_grp

M

Computer

168

0.01%

11

0.01%

56

dem_occupation_grp

N

Civil Service

1,096

0.08%

106

0.07%

83

dem_occupation_grp

O

Part Time

5

0.00%

0

0.00%

0

dem_occupation_grp

P

Student

867

0.07%

132

0.09%

130

dem_occupation_grp

Q

Disabled

5

0.00%

0

0.00%

0

dem_occupation_grp

S

Unknown

1,283,317

97.25%

151,797

98.47%

101

dem_soho_hhld

U

Yes

36,294

2.75%

2,354

1.53%

56

dem_soho_hhld

Y

Unknown

1,309,010

99.20%

153,424

99.53%

100

fin_401k

U

Yes

10,601

0.80%

727

0.47%

59

fin_401k

Y

Unknown

541,704

41.05%

81,685

52.99%

129

fin_active_credit_flg

U

Yes

777,907

58.95%

72,466

47.01%

80

fin_active_credit_flg

Y

Unknown

1,298,723

98.42%

152,861

99.16%

101

fin_amex_prem_card

U

Yes

20,888

1.58%

1,290

0.84%

53

fin_amex_prem_card

Y

Unknown

1,294,372

98.09%

152,561

98.97%

101

fin_amex_reg_card

U

Yes

25,239

1.91%

1,590

1.03%

54

fin_amex_reg_card

Y

Unknown

1,293,394

98.01%

152,232

98.76%

101

fin_atm_card

U

Yes

26,217

1.99%

1,919

1.24%

63

fin_atm_card

Y

Unknown

1,296,437

98.24%

152,938

99.21%

101

fin_discvr_prem_card

U

Yes

23,174

1.76%

1,213

0.79%

45

fin_discvr_prem_card

Y

Unknown

1,290,350

97.78%

152,476

98.91%

101

fin_discvr_reg_card

U

Yes

29,261

2.22%

1,675

1.09%

49

fin_discvr_reg_card

Y

Unknown

1,298,680

98.41%

152,997

99.25%

101

fin_oth_cc_prem_card

U

Yes

20,931

1.59%

1,154

0.75%

47

fin_oth_cc_prem_card

Y

Unknown

1,281,214

97.09%

151,965

98.58%

102

fin_oth_cc_reg_card

U

Yes

38,397

2.91%

2,186

1.42%

49

fin_oth_cc_reg_card

Y

Unknown

1,315,192

99.67%

153,951

99.87%

100

fin_store_prem_card

U

Yes

4,419

0.33%

200

0.13%

39

fin_store_prem_card

Y

Unknown

1,305,264

98.91%

153,347

99.48%

101

fin_store_reg_card

U

Yes

14,347

1.09%

804

0.52%

48

fin_store_reg_card

Y

Unknown

1,239,105

93.90%

149,567

97.03%

103

fin_visa_mc_prem_card

U

Yes

80,506

6.10%

4,584

2.97%

49

fin_visa_mc_prem_card

Y

Unknown

1,222,694

92.66%

147,827

95.90%

103

fin_visa_mc_reg_card

U

Yes

96,917

7.34%

6,324

4.10%

56

fin_visa_mc_reg_card

Y

Unknown

1,267,403

96.04%

150,393

97.56%

102

fin_bnkrptcy_hhld_flg

U

Yes

52,208

3.96%

3,758

2.44%

62

fin_bnkrptcy_hhld_flg

Y

0

46,933

3.56%

4,521

2.93%

82

fin_credit_nbr_trdlns

0

1

440,436

33.38%

43,449

28.19%

84

fin_credit_nbr_trdlns

1

2

144,029

10.91%

12,984

8.42%

77

fin_credit_nbr_trdlns

2

3

84,005

6.37%

6,972

4.52%

71

fin_credit_nbr_trdlns

3

4

33,658

2.55%

2,778

1.80%

71

fin_credit_nbr_trdlns

4

5

16,061

1.22%

1,346

0.87%

72

fin_credit_nbr_trdlns

5

6

9,543

0.72%

788

0.51%

71

fin_credit_nbr_trdlns

6

7

4,589

0.35%

383

0.25%

71

fin_credit_nbr_trdlns

7

8

3,070

0.23%

251

0.16%

70

fin_credit_nbr_trdlns

8

9

5,541

0.42%

510

0.33%

79

fin_credit_nbr_trdlns

9

Unknown

1,035,621

78.48%

134,197

87.06%

111

fin_fin_srv_active_credit_flg

U

Yes

283,990

21.52%

19,954

12.94%

60

fin_fin_srv_active_credit_flg

Y

Unknown

1,314,640

99.62%

153,847

99.80%

100

fin_furn_active_credit_flg

U

Active Credit - Gas

Active Credit - Groceries

Active Credit - Home Entertainment

Active Credit - Home Furnishing

Active Credit - Insurance

Active Credit - Member Club

Active Credit - Misc.

Active Credit - Office Store

Active Credit - Retail

Active Credit - Specialty Store

Active Credit - Sporting Goods

Active Credit - Travel

Dual Income Index

Yes

4,971

0.38%

304

0.20%

52

fin_furn_active_credit_flg

Y

Unknown

1,153,158

87.39%

141,958

92.09%

105

fin_gas_active_credit_flg

U

Yes

166,453

12.61%

12,193

7.91%

63

fin_gas_active_credit_flg

Y

Unknown

1,318,995

99.95%

154,125

99.98%

100

fin_groc_active_credit_flg

U

Yes

616

0.05%

26

0.02%

36

fin_groc_active_credit_flg

Y

Unknown

1,077,303

81.64%

137,259

89.04%

109

fin_he_ret_active_credit_flg

U

Yes

242,308

18.36%

16,892

10.96%

60

fin_he_ret_active_credit_flg

Y

Unknown

1,249,438

94.68%

150,854

97.86%

103

fin_home_active_credit_flg

U

Yes

70,173

5.32%

3,297

2.14%

40

fin_home_active_credit_flg

Y

Unknown

1,307,166

99.06%

153,232

99.40%

100

fin_ins_active_credit_flg

U

Yes

12,445

0.94%

919

0.60%

63

fin_ins_active_credit_flg

Y

Unknown

1,298,464

98.40%

153,303

99.45%

101

fin_mbr_club_active_credit_flg

U

Yes

21,147

1.60%

848

0.55%

34

fin_mbr_club_active_credit_flg

Y

Unknown

1,299,009

98.44%

152,690

99.05%

101

fin_misc_active_credit_flg

U

Yes

20,602

1.56%

1,461

0.95%

61

fin_misc_active_credit_flg

Y

Unknown

1,271,553

96.36%

151,567

98.32%

102

fin_offc_active_credit_flg

U

Yes

48,058

3.64%

2,584

1.68%

46

fin_offc_active_credit_flg

Y

Unknown

694,182

52.61%

97,900

63.51%

121

fin_ret_active_credit_flg

U

Yes

625,429

47.39%

56,251

36.49%

77

fin_ret_active_credit_flg

Y

Unknown

1,164,639

88.26%

140,378

91.07%

103

fin_spec_active_credit_flg

U

Yes

154,972

11.74%

13,773

8.93%

76

fin_spec_active_credit_flg

Y

Unknown

1,302,634

98.71%

152,708

99.06%

100

fin_sport_active_credit_flg

U

Yes

16,977

1.29%

1,443

0.94%

73

fin_sport_active_credit_flg

Y

Unknown

1,138,855

86.30%

140,844

91.37%

106

fin_trav_active_credit_flg

U

Yes

180,756

13.70%

13,307

8.63%

63

fin_trav_active_credit_flg

Y

Most Likely

120,953

9.17%

4,788

3.11%

34

fin_dual_inc_idx

0

78,799

5.97%

4,372

2.84%

47

fin_dual_inc_idx

1

69,737

5.28%

5,022

3.26%

62

fin_dual_inc_idx

2

64,076

4.86%

5,325

3.45%

71

fin_dual_inc_idx

3

56,763

4.30%

5,045

3.27%

76

fin_dual_inc_idx

4

50,316

3.81%

4,486

2.91%

76

fin_dual_inc_idx

5

85,875

6.51%

6,844

4.44%

68

fin_dual_inc_idx

6

80,031

6.06%

6,824

4.43%

73

fin_dual_inc_idx

7

38,352

2.91%

2,422

1.57%

54

fin_dual_inc_idx

8

674,709

51.13%

109,023

70.72%

138

fin_dual_inc_idx

9

Least Likely
Net Worth

Household Income

Less Than -$20,000

95,029

7.20%

9,490

6.16%

85

fin_net_worth

A

-$20,000 Thru -$2,500

147,062

11.14%

23,349

15.15%

136

fin_net_worth

B

-$2,499 Thru $2,499

175,537

13.30%

27,400

17.77%

134

fin_net_worth

C

$2,500 Thru $24,999

167,481

12.69%

20,038

13.00%

102

fin_net_worth

D

$25,000 Thru $49,999

90,186

6.83%

10,055

6.52%

95

fin_net_worth

E

$50,000 Thru $74,999

71,149

5.39%

7,520

4.88%

90

fin_net_worth

F

$75,000 Thru $99,999

62,428

4.73%

6,413

4.16%

88

fin_net_worth

G

$100,000 Thru $149,999

101,857

7.72%

9,759

6.33%

82

fin_net_worth

H

$150,000 Thru $249,999

134,559

10.20%

11,838

7.68%

75

fin_net_worth

I

$250,000 Thru $374,999

99,788

7.56%

7,959

5.16%

68

fin_net_worth

J

$375,000 Thru $499,999

59,819

4.53%

5,282

3.43%

76

fin_net_worth

K

$500,000 Thru $749,999

50,208

3.80%

4,696

3.05%

80

fin_net_worth

L

$750,000 Thru $999,999

27,203

2.06%

3,103

2.01%

98

fin_net_worth

M
N

$1,000,000+

37,305

2.83%

7,249

4.70%

166

fin_net_worth

Less Than $15,000

56,707

4.30%

5,585

3.62%

84

fin_hhld_inc

A

$15,000 - $19,999

27,331

2.07%

3,253

2.11%

102

fin_hhld_inc

B

$20,000 - $29,999

75,939

5.75%

9,285

6.02%

105

fin_hhld_inc

C

$30,000 - $39,999

90,396

6.85%

11,033

7.16%

104

fin_hhld_inc

D

State Income Decile

Has Financial Investments

Has an IRA

Has Life Insurance

Has Mutual Funds

Has Real Estate Investments

Has Stocks

Lifestyle

Interests - Fast Food

Interests - Low Fat Food

Interests - Organic Food

Interests - Weight Loss

Interests - Vitamins

Interests - Dieting

Interests - Grandchildren

Interests - Home Decorating

Interests - Using Coupons

$40,000 - $49,999

106,327

8.06%

14,539

9.43%

117

fin_hhld_inc

$50,000 - $59,999

102,453

7.76%

14,735

9.56%

123

fin_hhld_inc

E
F

$60,000 - $74,999

136,102

10.31%

19,166

12.43%

121

fin_hhld_inc

G
H

$75,000 - $99,999

193,413

14.66%

25,907

16.81%

115

fin_hhld_inc

$100,000 - $124,999

157,165

11.91%

18,990

12.32%

103

fin_hhld_inc

I

$125,000 - $149,999

92,029

6.97%

10,932

7.09%

102

fin_hhld_inc

J

$150,000 - $199,999

109,256

8.28%

9,013

5.85%

71

fin_hhld_inc

K

$200,000 - $249,999

66,658

5.05%

3,706

2.40%

48

fin_hhld_inc

L

$250,000 - $399,999

77,100

5.84%

4,167

2.70%

46

fin_hhld_inc

M

$400,000 - $499,999

6,280

0.48%

580

0.38%

79

fin_hhld_inc

N

$500,000+

22,455

1.70%

3,260

2.11%

124

fin_hhld_inc

O

Low Rank

131,284

9.95%

17,068

11.07%

111

fin_hhld_inc_decile

0

103,441

7.84%

13,197

8.56%

109

fin_hhld_inc_decile

1

96,282

7.30%

12,346

8.01%

110

fin_hhld_inc_decile

2

100,115

7.59%

12,195

7.91%

104

fin_hhld_inc_decile

3

107,294

8.13%

12,718

8.25%

101

fin_hhld_inc_decile

4

118,705

9.00%

12,835

8.33%

93

fin_hhld_inc_decile

5

132,662

10.05%

14,852

9.63%

96

fin_hhld_inc_decile

6

149,427

11.32%

16,177

10.49%

93

fin_hhld_inc_decile

7

175,476

13.30%

19,270

12.50%

94

fin_hhld_inc_decile

8

High Rank

204,925

15.53%

23,493

15.24%

98

fin_hhld_inc_decile

9

Unknown

1,194,490

90.52%

146,943

95.32%

105

fin_investments

U

Yes

125,121

9.48%

7,208

4.68%

49

fin_investments

Y

Unknown

1,298,942

98.43%

152,681

99.05%

101

fin_ira

U

Yes

20,669

1.57%

1,470

0.95%

61

fin_ira

Y

Unknown

1,213,626

91.97%

148,198

96.14%

105

fin_life_insurance

U

Yes

105,985

8.03%

5,953

3.86%

48

fin_life_insurance

Y

Unknown

1,248,688

94.63%

149,919

97.25%

103

fin_mutual_funds

U

Yes

70,923

5.37%

4,232

2.75%

51

fin_mutual_funds

Y

Unknown

1,302,710

98.72%

152,879

99.17%

100

fin_real_estate

U

Yes

16,901

1.28%

1,272

0.83%

64

fin_real_estate

Y

Unknown

1,246,451

94.46%

149,918

97.25%

103

fin_stocks_bonds

U

Yes

73,160

5.54%

4,233

2.75%

50

fin_stocks_bonds

Y

Unknown

1,315,473

99.69%

153,911

99.84%

100

int_fast_foods

U

Yes

4,138

0.31%

240

0.16%

50

int_fast_foods

Y

Unknown

1,307,470

99.08%

153,312

99.46%

100

int_low_fat_food

U

Yes

12,141

0.92%

839

0.54%

59

int_low_fat_food

Y

Unknown

1,249,622

94.70%

149,675

97.10%

103

int_organic_food

U

Yes

69,989

5.30%

4,476

2.90%

55

int_organic_food

Y

Unknown

1,197,954

90.78%

146,938

95.32%

105

int_weight_loss

U

Yes

121,657

9.22%

7,213

4.68%

51

int_weight_loss

Y

Unknown

1,234,959

93.59%

148,908

96.60%

103

int_vitamins

U

Yes

84,652

6.41%

5,243

3.40%

53

int_vitamins

Y

Unknown

1,140,294

86.41%

142,771

92.62%

107

int_dieting

U

Yes

179,317

13.59%

11,380

7.38%

54

int_dieting

Y

Unknown

1,251,637

94.85%

150,306

97.51%

103

int_grandchildren

U

Yes

67,974

5.15%

3,845

2.49%

48

int_grandchildren

Y

Unknown

1,307,992

99.12%

153,345

99.48%

100

int_home_decorating

U

Yes

11,619

0.88%

806

0.52%

59

int_home_decorating

Y

Unknown

1,265,732

95.92%

150,321

97.52%

102

int_use_coupons

U

Yes

53,879

4.08%

3,830

2.48%

61

int_use_coupons

Y

Interests - Uses Medicare

Interests - Religion

Interests - Collecting

Interests - Collecting Art

Interests - Collecting Coins

Interests - Collecting Dolls

Interests - Collecting Plates

Interests - Collecting Sports Items

Interests - Collecting Stamps

Interests - Hobbies

Interests - Hobbies Baking

Interests - Hobbies Birds

Interests - Hobbies Career

Interests - Hobbies Cars

Interests - Hobbies Casino

Interests - Hobbies Cigars

Interests - Hobbies Cooking

Interests - Hobbies Crafts

Interests - Hobbies DIY

Interests - Hobbies Exercise

Interests - Hobbies Gardening

Interests - Hobbies Flowers

Interests - Hobbies Gourmet Cooking

Unknown

1,287,534

97.57%

152,289

98.79%

101

int_medicare

U

Yes

32,077

2.43%

1,862

1.21%

50

int_medicare

Y

Unknown

1,205,147

91.33%

147,540

95.71%

105

int_religious

U

Yes

114,464

8.67%

6,611

4.29%

49

int_religious

Y

Unknown

1,196,649

90.68%

146,865

95.27%

105

int_collect

U

Yes

122,962

9.32%

7,286

4.73%

51

int_collect

Y

Unknown

1,316,755

99.78%

153,916

99.85%

100

int_collect_art

U

Yes

2,856

0.22%

235

0.15%

70

int_collect_art

Y

Unknown

1,267,076

96.02%

151,138

98.05%

102

int_collect_coins

U

Yes

52,535

3.98%

3,013

1.95%

49

int_collect_coins

Y

Unknown

1,293,705

98.04%

152,742

99.09%

101

int_collect_dolls

U

Yes

25,906

1.96%

1,409

0.91%

47

int_collect_dolls

Y

Unknown

1,302,246

98.68%

153,210

99.39%

101

int_collect_plates

U

Yes

17,365

1.32%

941

0.61%

46

int_collect_plates

Y

Unknown

1,287,426

97.56%

152,292

98.79%

101

int_collect_sports_mem

U

Yes

32,185

2.44%

1,859

1.21%

49

int_collect_sports_mem

Y

Unknown

1,305,137

98.90%

153,228

99.40%

101

int_collect_stamps

U

Yes

14,474

1.10%

923

0.60%

55

int_collect_stamps

Y

Unknown

1,122,962

85.10%

141,497

91.79%

108

int_hobby

U

Yes

196,649

14.90%

12,654

8.21%

55

int_hobby

Y

Unknown

1,189,539

90.14%

146,266

94.88%

105

int_hobby_baking

U

Yes

130,072

9.86%

7,885

5.12%

52

int_hobby_baking

Y

Unknown

1,285,749

97.43%

152,163

98.71%

101

int_hobby_birds

U

Yes

33,862

2.57%

1,988

1.29%

50

int_hobby_birds

Y

Unknown

1,300,512

98.55%

152,805

99.13%

101

int_hobby_career

U

Yes

19,099

1.45%

1,346

0.87%

60

int_hobby_career

Y

Unknown

1,275,605

96.67%

151,547

98.31%

102

int_hobby_cars

U

Yes

44,006

3.33%

2,604

1.69%

51

int_hobby_cars

Y

Unknown

1,283,801

97.29%

151,878

98.53%

101

int_hobby_casino

U

Yes

35,810

2.71%

2,273

1.47%

54

int_hobby_casino

Y

Unknown

1,305,527

98.93%

153,184

99.37%

100

int_hobby_cigars

U

Yes

14,084

1.07%

967

0.63%

59

int_hobby_cigars

Y

Unknown

1,161,047

87.98%

144,086

93.47%

106

int_hobby_cooking

U

Yes

158,564

12.02%

10,065

6.53%

54

int_hobby_cooking

Y

Unknown

1,204,355

91.27%

147,660

95.79%

105

int_hobby_crafts

U

Yes

115,256

8.73%

6,491

4.21%

48

int_hobby_crafts

Y

Unknown

1,296,824

98.27%

152,777

99.11%

101

int_hobby_diy

U

Yes

22,787

1.73%

1,374

0.89%

52

int_hobby_diy

Y

Unknown

1,298,042

98.37%

152,772

99.11%

101

int_hobby_exercise

U

Yes

21,569

1.63%

1,379

0.89%

55

int_hobby_exercise

Y

Unknown

1,208,779

91.60%

147,768

95.86%

105

int_hobby_garden

U

Yes

110,832

8.40%

6,383

4.14%

49

int_hobby_garden

Y

Unknown

1,269,701

96.22%

151,673

98.39%

102

int_hobby_garden_flowr

U

Yes

49,910

3.78%

2,478

1.61%

43

int_hobby_garden_flowr

Y

Unknown

1,260,092

95.49%

149,924

97.26%

102

int_hobby_gourmet_cooking

U

Yes

59,519

4.51%

4,227

2.74%

61

int_hobby_gourmet_cooking

Y

Interests - Hobbies Green Aware

Interests - Hobbies Home Improvement

Interests - Hobbies Home Study

Interests - Hobbies Jewelry

Interests - Hobbies Knitting

Interests - Hobbies Lottery

Interests - Hobbies Lowfat Cooking

Interests - Hobbies Organic Gardening

Interests - Hobbies Performing Arts

Interests - Hobbies Photography

Interests - Hobbies Quilting

Interests - Hobbies Scrapbook

Interests - Hobbies Self Improvement

Interests - Hobbies Sewing

Interests - Hobbies Social Networking

Interests - Hobbies Vegetables

Interests - Hobbies Wellness

Interests - Hobbies Wine

Interests - Hobbies Wood Work

Interests - MOB Books

Interests - MOB Magazines

Interests - MOB Children Products

Interests - MOB Clothing

Unknown

1,284,774

97.36%

151,891

98.53%

101

int_hobby_green_aware

U

Yes

34,837

2.64%

2,260

1.47%

56

int_hobby_green_aware

Y

Unknown

1,201,574

91.06%

147,375

95.60%

105

int_hobby_home_imp

U

Yes

118,037

8.94%

6,776

4.40%

49

int_hobby_home_imp

Y

Unknown

1,298,036

98.37%

152,757

99.10%

101

int_hobby_home_study

U

Yes

21,575

1.63%

1,394

0.90%

55

int_hobby_home_study

Y

Unknown

1,314,707

99.63%

153,810

99.78%

100

int_hobby_jewelry

U

Yes

4,904

0.37%

341

0.22%

60

int_hobby_jewelry

Y

Unknown

1,278,449

96.88%

151,850

98.51%

102

int_hobby_knitting

U

Yes

41,162

3.12%

2,301

1.49%

48

int_hobby_knitting

Y

Unknown

1,234,037

93.52%

148,363

96.25%

103

int_hobby_lottery

U

Yes

85,574

6.48%

5,788

3.75%

58

int_hobby_lottery

Y

Unknown

1,217,774

92.28%

147,443

95.65%

104

int_hobby_lowfat_cooking

U

Yes

101,837

7.72%

6,708

4.35%

56

int_hobby_lowfat_cooking

Y

Unknown

1,295,296

98.16%

152,709

99.06%

101

int_hobby_org_garden

U

Yes

24,315

1.84%

1,442

0.94%

51

int_hobby_org_garden

Y

Unknown

1,261,606

95.60%

150,113

97.38%

102

int_hobby_perf_arts

U

Yes

58,005

4.40%

4,038

2.62%

60

int_hobby_perf_arts

Y

Unknown

1,300,247

98.53%

152,816

99.13%

101

int_hobby_photography

U

Yes

19,364

1.47%

1,335

0.87%

59

int_hobby_photography

Y

Unknown

1,297,066

98.29%

152,895

99.19%

101

int_hobby_quilting

U

Yes

22,545

1.71%

1,256

0.81%

48

int_hobby_quilting

Y

Unknown

1,287,831

97.59%

152,356

98.84%

101

int_hobby_scrapbook

U

Yes

31,780

2.41%

1,795

1.16%

48

int_hobby_scrapbook

Y

Unknown

1,260,505

95.52%

150,125

97.39%

102

int_hobby_self_improv

U

Yes

59,106

4.48%

4,026

2.61%

58

int_hobby_self_improv

Y

Unknown

1,312,695

99.48%

153,791

99.77%

100

int_hobby_sewing

U

Yes

6,916

0.52%

360

0.23%

45

int_hobby_sewing

Y

Unknown

1,311,011

99.35%

153,528

99.60%

100

int_hobby_social_network

U

Yes

8,600

0.65%

623

0.40%

62

int_hobby_social_network

Y

Unknown

1,301,033

98.59%

153,282

99.44%

101

int_hobby_vegs

U

Yes

18,578

1.41%

869

0.56%

40

int_hobby_vegs

Y

Unknown

1,302,776

98.72%

152,869

99.17%

100

int_hobby_wellness

U

Yes

16,835

1.28%

1,282

0.83%

65

int_hobby_wellness

Y

Unknown

1,273,544

96.51%

150,666

97.74%

101

int_hobby_wine

U

Yes

46,067

3.49%

3,485

2.26%

65

int_hobby_wine

Y

Unknown

1,281,242

97.09%

152,185

98.72%

102

int_hobby_wood_work

U

Yes

38,369

2.91%

1,966

1.28%

44

int_hobby_wood_work

Y

Unknown

1,252,704

94.93%

150,145

97.40%

103

int_mob_books

U

Yes

66,907

5.07%

4,006

2.60%

51

int_mob_books

Y

Unknown

1,218,950

92.37%

148,127

96.09%

104

int_mob_books_mag

U

Yes

100,661

7.63%

6,024

3.91%

51

int_mob_books_mag

Y

Unknown

1,280,783

97.06%

152,070

98.65%

102

int_mob_children

U

Yes

38,828

2.94%

2,081

1.35%

46

int_mob_children

Y

Unknown

1,221,401

92.56%

148,026

96.03%

104

int_mob_clothing

U

Interests - MOB Cosmetics

Interests - MOB DVDs

Interests - MOB Food

Interests - MOB Gifts

Interests - MOB Home

Interests - MOB Jewelry

Interests - MOB Magazines

Interests - MOB Plus size Clothing

Interests - Music

Interests - Music Alternative

Interests - Music Big Band

Interests - Music Classical

Interests - Music Country

Interests - Music Gospel

Interests - Music Jazz

Interests - Music R&B

Interests - Music Rock

Interests - Music Soft Rock

Interests - Own Apple Device

Interests - Own ATV

Interests - Own Cable TV

Interests - Own a Cat

Yes

98,210

7.44%

6,125

3.97%

53

int_mob_clothing

Y

Unknown

1,286,682

97.50%

151,956

98.58%

101

int_mob_cosmetics

U

Yes

32,929

2.50%

2,195

1.42%

57

int_mob_cosmetics

Y

Unknown

1,282,514

97.19%

151,677

98.40%

101

int_mob_dvds

U

Yes

37,097

2.81%

2,474

1.60%

57

int_mob_dvds

Y

Unknown

1,285,021

97.38%

151,908

98.54%

101

int_mob_food_prods

U

Yes

34,590

2.62%

2,243

1.46%

56

int_mob_food_prods

Y

Unknown

1,257,550

95.30%

150,434

97.59%

102

int_mob_gifts

U

Yes

62,061

4.70%

3,717

2.41%

51

int_mob_gifts

Y

Unknown

1,285,224

97.39%

151,929

98.56%

101

int_mob_home

U

Yes

34,387

2.61%

2,222

1.44%

55

int_mob_home

Y

Unknown

1,311,148

99.36%

153,597

99.64%

100

int_mob_jewelry

U

Yes

8,463

0.64%

554

0.36%

56

int_mob_jewelry

Y

Unknown

1,255,153

95.12%

150,346

97.53%

103

int_mob_mags

U

Yes

64,458

4.88%

3,805

2.47%

51

int_mob_mags

Y

Unknown

1,305,018

98.89%

153,261

99.42%

101

int_mob_plus_size_clothing

U

Yes

14,593

1.11%

890

0.58%

52

int_mob_plus_size_clothing

Y

Unknown

1,136,482

86.12%

142,799

92.64%

108

int_music

U

Yes

183,129

13.88%

11,352

7.36%

53

int_music

Y

Unknown

1,312,081

99.43%

153,668

99.69%

100

int_music_alt

U

Yes

7,530

0.57%

483

0.31%

55

int_music_alt

Y

Unknown

1,314,453

99.61%

153,813

99.78%

100

int_music_big_band

U

Yes

5,158

0.39%

338

0.22%

56

int_music_big_band

Y

Unknown

1,256,849

95.24%

150,164

97.41%

102

int_music_classical

U

Yes

62,762

4.76%

3,987

2.59%

54

int_music_classical

Y

Unknown

1,218,786

92.36%

148,765

96.51%

104

int_music_country

U

Yes

100,825

7.64%

5,386

3.49%

46

int_music_country

Y

Unknown

1,246,032

94.42%

150,074

97.36%

103

int_music_gospel

U

Yes

73,579

5.58%

4,077

2.64%

47

int_music_gospel

Y

Unknown

1,264,540

95.83%

150,440

97.59%

102

int_music_jazz

U

Yes

55,071

4.17%

3,711

2.41%

58

int_music_jazz

Y

Unknown

1,251,805

94.86%

149,390

96.91%

102

int_music_rnb

U

Yes

67,806

5.14%

4,761

3.09%

60

int_music_rnb

Y

Unknown

1,218,107

92.31%

148,115

96.08%

104

int_music_rock

U

Yes

101,504

7.69%

6,036

3.92%

51

int_music_rock

Y

Unknown

1,277,792

96.83%

152,068

98.65%

102

int_music_soft_rock

U

Yes

41,819

3.17%

2,083

1.35%

43

int_music_soft_rock

Y

Unknown

1,301,841

98.65%

152,904

99.19%

101

int_own_apple_device

U

Yes

17,770

1.35%

1,247

0.81%

60

int_own_apple_device

Y

Unknown

1,318,477

99.91%

154,067

99.95%

100

int_own_atv

U

Yes

1,134

0.09%

84

0.05%

63

int_own_atv

Y

Unknown

1,271,271

96.34%

150,573

97.68%

101

int_own_cable_tv

U

Yes

48,340

3.66%

3,578

2.32%

63

int_own_cable_tv

Y

Unknown

1,246,947

94.49%

149,571

97.03%

103

int_own_cat

U

Yes

72,664

5.51%

4,580

2.97%

54

int_own_cat

Y

Interests - Own a Dog

Interests - Own Horse

Interests - Own CD Player

Interests - Own Cell Phone

Interests - Own Digital Camera

Interests - Own DVD Player

Interests - Own DVR

Interests - Own GPS

Interests - Own HDTV

Interests - Own High Speed Internet

Interests - Own Home Theater

Interests - Own Satellite Radio

Interests - Own Satellite TV

Interests - Own Smart Phone

Interests - Own Video Game Console

Interests - Own Pool

Interests - Own Motorcycle

Interests - Own RV

Interests - Reading

Interests - Reading Astrology

Interests - Reading Best Sellers

Interests - Reading Bible

Interests - Reading Book Club

Unknown

1,193,927

90.48%

146,930

95.32%

105

int_own_dog

U

Yes

125,684

9.52%

7,221

4.68%

49

int_own_dog

Y

Unknown

1,314,414

99.61%

153,822

99.79%

100

int_own_horse

U

Yes

5,197

0.39%

329

0.21%

54

int_own_horse

Y

Unknown

1,129,709

85.61%

142,018

92.13%

108

int_own_cd_plyr

U

Yes

189,902

14.39%

12,133

7.87%

55

int_own_cd_plyr

Y

Unknown

1,151,487

87.26%

143,341

92.99%

107

int_own_cell_phn

U

Yes

168,124

12.74%

10,810

7.01%

55

int_own_cell_phn

Y

Unknown

1,277,832

96.83%

151,454

98.25%

101

int_own_dig_cam

U

Yes

41,779

3.17%

2,697

1.75%

55

int_own_dig_cam

Y

Unknown

1,307,575

99.09%

153,388

99.51%

100

int_own_dvd

U

Yes

12,036

0.91%

763

0.49%

54

int_own_dvd

Y

Unknown

1,303,487

98.78%

153,236

99.41%

101

int_own_dvr

U

Yes

16,124

1.22%

915

0.59%

49

int_own_dvr

Y

Unknown

1,310,675

99.32%

153,622

99.66%

100

int_own_gps

U

Yes

8,936

0.68%

529

0.34%

51

int_own_gps

Y

Unknown

1,297,768

98.34%

152,735

99.08%

101

int_own_hdtv

U

Yes

21,843

1.66%

1,416

0.92%

55

int_own_hdtv

Y

Unknown

1,272,714

96.45%

150,995

97.95%

102

int_own_high_speed_internet

U

Yes

46,897

3.55%

3,156

2.05%

58

int_own_high_speed_internet

Y

Unknown

1,306,187

98.98%

153,335

99.47%

100

int_own_home_thtr

U

Yes

13,424

1.02%

816

0.53%

52

int_own_home_thtr

Y

Unknown

1,314,559

99.62%

153,806

99.78%

100

int_own_sat_radio

U

Yes

5,052

0.38%

345

0.22%

58

int_own_sat_radio

Y

Unknown

1,296,266

98.23%

152,833

99.14%

101

int_own_sat_tv

U

Yes

23,345

1.77%

1,318

0.86%

48

int_own_sat_tv

Y

Unknown

1,305,653

98.94%

153,176

99.37%

100

int_own_smrt_phone

U

Yes

13,958

1.06%

975

0.63%

60

int_own_smrt_phone

Y

Unknown

1,281,792

97.13%

151,821

98.49%

101

int_own_video_game_cons

U

Yes

37,819

2.87%

2,330

1.51%

53

int_own_video_game_cons

Y

Unknown

1,291,499

97.87%

152,782

99.11%

101

int_own_pool

U

Yes

28,112

2.13%

1,369

0.89%

42

int_own_pool

Y

Unknown

1,299,976

98.51%

152,993

99.25%

101

int_own_mtrcycle

U

Yes

19,635

1.49%

1,158

0.75%

50

int_own_mtrcycle

Y

Unknown

1,303,020

98.74%

153,307

99.45%

101

int_own_rv

U

Yes

16,591

1.26%

844

0.55%

44

int_own_rv

Y

Unknown

1,143,337

86.64%

143,256

92.93%

107

int_read

U

Yes

176,274

13.36%

10,895

7.07%

53

int_read

Y

Unknown

1,303,614

98.79%

152,884

99.18%

100

int_read_astrology

U

Yes

15,997

1.21%

1,267

0.82%

68

int_read_astrology

Y

Unknown

1,305,780

98.95%

153,200

99.38%

100

int_read_best_seller

U

Yes

13,831

1.05%

951

0.62%

59

int_read_best_seller

Y

Unknown

1,222,747

92.66%

148,624

96.41%

104

int_read_bible

U

Yes

96,864

7.34%

5,527

3.59%

49

int_read_bible

Y

Unknown

1,317,038

99.81%

154,022

99.92%

100

int_read_book_club

U

Yes

2,573

0.19%

129

0.08%

43

int_read_book_club

Y

Interests - Reading Books On Tape

Interests - Reading Children Books

Interests - Reading Comic

Interests - Reading Computers

Interests - Reading Cooking

Interests - Reading Country

Interests - Reading Decorating

Interests - Reading Entertainment

Interests - Reading Fashion

Interests - Reading Fiction

Interests - Reading Finance

Interests - Reading Gardening

Interests - Reading History

Interests - Reading Magazines

Interests - Reading Medical

Interests - Reading Military

Interests - Reading Mystery

Interests - Reading Natural Health

Interests - Reading Romance

Interests - Reading Scifi

Interests - Reading Self Improvement

Interests - Reading Sports

Interests - Reading Suspense

Unknown

1,312,073

99.43%

153,736

99.73%

100

int_read_books_on_tape

U

Yes

7,538

0.57%

415

0.27%

47

int_read_books_on_tape

Y

Unknown

1,261,514

95.60%

151,162

98.06%

103

int_read_chilodren

U

Yes

58,097

4.40%

2,989

1.94%

44

int_read_chilodren

Y

Unknown

1,317,251

99.82%

153,953

99.87%

100

int_read_comics

U

Yes

2,360

0.18%

198

0.13%

72

int_read_comics

Y

Unknown

1,283,565

97.27%

151,998

98.60%

101

int_read_computer

U

Yes

36,046

2.73%

2,153

1.40%

51

int_read_computer

Y

Unknown

1,231,267

93.31%

148,698

96.46%

103

int_read_cooking

U

Yes

88,344

6.69%

5,453

3.54%

53

int_read_cooking

Y

Unknown

1,289,516

97.72%

152,596

98.99%

101

int_read_country

U

Yes

30,095

2.28%

1,555

1.01%

44

int_read_country

Y

Unknown

1,262,032

95.64%

150,795

97.82%

102

int_read_decorating

U

Yes

57,579

4.36%

3,356

2.18%

50

int_read_decorating

Y

Unknown

1,249,161

94.66%

149,785

97.17%

103

int_read_entertainment

U

Yes

70,450

5.34%

4,366

2.83%

53

int_read_entertainment

Y

Unknown

1,260,820

95.54%

149,964

97.28%

102

int_read_fashion

U

Yes

58,791

4.46%

4,187

2.72%

61

int_read_fashion

Y

Unknown

1,240,352

93.99%

149,609

97.05%

103

int_read_fiction

U

Yes

79,259

6.01%

4,542

2.95%

49

int_read_fiction

Y

Unknown

1,318,064

99.88%

154,013

99.91%

100

int_read_financial

U

Yes

1,547

0.12%

138

0.09%

76

int_read_financial

Y

Unknown

1,307,642

99.09%

153,379

99.50%

100

int_read_garden

U

Yes

11,969

0.91%

772

0.50%

55

int_read_garden

Y

Unknown

1,277,654

96.82%

151,469

98.26%

101

int_read_history

U

Yes

41,957

3.18%

2,682

1.74%

55

int_read_history

Y

Unknown

1,301,484

98.63%

152,903

99.19%

101

int_read_magazines

U

Yes

18,127

1.37%

1,248

0.81%

59

int_read_magazines

Y

Unknown

1,256,407

95.21%

150,307

97.51%

102

int_read_medical

U

Yes

63,204

4.79%

3,844

2.49%

52

int_read_medical

Y

Unknown

1,300,460

98.55%

153,065

99.30%

101

int_read_military

U

Yes

19,151

1.45%

1,086

0.70%

49

int_read_military

Y

Unknown

1,253,661

95.00%

150,124

97.39%

103

int_read_mystery

U

Yes

65,950

5.00%

4,027

2.61%

52

int_read_mystery

Y

Unknown

1,278,912

96.92%

151,615

98.35%

101

int_read_natural_health

U

Yes

40,699

3.08%

2,536

1.65%

53

int_read_natural_health

Y

Unknown

1,269,339

96.19%

151,222

98.10%

102

int_read_romance

U

Yes

50,272

3.81%

2,929

1.90%

50

int_read_romance

Y

Unknown

1,284,322

97.33%

152,029

98.62%

101

int_read_scifi

U

Yes

35,289

2.67%

2,122

1.38%

51

int_read_scifi

Y

Unknown

1,316,842

99.79%

153,926

99.85%

100

int_read_self_imp

U

Yes

2,769

0.21%

225

0.15%

70

int_read_self_imp

Y

Unknown

1,255,099

95.11%

150,217

97.45%

102

int_read_sports

U

Yes

64,512

4.89%

3,934

2.55%

52

int_read_sports

Y

Unknown

1,307,184

99.06%

153,349

99.48%

100

int_read_suspense

U

Interests - Reading Technology

Interests - Reading Travel

Interests - Reading World News

Interests - Sports

Interests - Sports Baseball

Interests - Sports Basketball

Interests - Sports Biking

Interests - Sports Boating

Interests - Sports Boating License

Interests - Sports Camping

Interests - Sports Extreme Sports

Interests - Sports Fishing

Interests - Sports Fitness

Interests - Sports Football

Interests - Sports Golf

Interests - Sports Hockey

Interests - Sports Hunting

Interests - Sports Hunting License

Interests - Sports Motocross

Interests - Sports NASCAR

Interests - Sports Rollerblading

Interests - Sports Running

Yes

12,427

0.94%

802

0.52%

55

int_read_suspense

Y

Unknown

1,283,630

97.27%

151,831

98.49%

101

int_read_tech

U

Yes

35,981

2.73%

2,320

1.51%

55

int_read_tech

Y

Unknown

1,315,418

99.68%

153,794

99.77%

100

int_read_travel

U

Yes

4,193

0.32%

357

0.23%

73

int_read_travel

Y

Unknown

1,265,907

95.93%

150,602

97.70%

102

int_read_world_news

U

Yes

53,704

4.07%

3,549

2.30%

57

int_read_world_news

Y

Unknown

1,257,989

95.33%

150,520

97.64%

102

int_sports

U

Yes

61,622

4.67%

3,631

2.36%

50

int_sports

Y

Unknown

1,230,217

93.23%

149,108

96.73%

104

int_sports_baseball

U

Yes

89,394

6.77%

5,043

3.27%

48

int_sports_baseball

Y

Unknown

1,227,696

93.03%

148,413

96.28%

103

int_sports_basketball

U

Yes

91,915

6.97%

5,738

3.72%

53

int_sports_basketball

Y

Unknown

1,305,872

98.96%

153,165

99.36%

100

int_sports_biking

U

Yes

13,739

1.04%

986

0.64%

61

int_sports_biking

Y

Unknown

1,303,598

98.79%

153,141

99.34%

101

int_sports_boating

U

Yes

16,013

1.21%

1,010

0.66%

54

int_sports_boating

Y

Unknown

1,249,884

94.72%

150,259

97.48%

103

bhv_boat_lics

U

Yes

69,727

5.28%

3,892

2.52%

48

bhv_boat_lics

Y

Unknown

1,261,132

95.57%

150,706

97.77%

102

int_sports_camping

U

Yes

58,479

4.43%

3,445

2.23%

50

int_sports_camping

Y

Unknown

1,313,576

99.54%

153,724

99.72%

100

int_sports_extreme

U

Yes

6,035

0.46%

427

0.28%

61

int_sports_extreme

Y

Unknown

1,257,867

95.32%

150,701

97.76%

103

int_sports_fishing

U

Yes

61,744

4.68%

3,450

2.24%

48

int_sports_fishing

Y

Unknown

1,215,009

92.07%

147,089

95.42%

104

int_sports_fitness

U

Yes

104,602

7.93%

7,062

4.58%

58

int_sports_fitness

Y

Unknown

1,180,045

89.42%

145,901

94.65%

106

int_sports_football

U

Yes

139,566

10.58%

8,250

5.35%

51

int_sports_football

Y

Unknown

1,247,521

94.54%

150,049

97.34%

103

int_sports_golf

U

Yes

72,090

5.46%

4,102

2.66%

49

int_sports_golf

Y

Unknown

1,274,955

96.62%

151,664

98.39%

102

int_sports_hockey

U

Yes

44,656

3.38%

2,487

1.61%

48

int_sports_hockey

Y

Unknown

1,288,260

97.62%

152,503

98.93%

101

int_sports_hunting

U

Yes

31,351

2.38%

1,648

1.07%

45

int_sports_hunting

Y

Unknown

1,290,314

97.78%

151,795

98.47%

101

bhv_hunt_lics

U

Yes

29,297

2.22%

2,356

1.53%

69

bhv_hunt_lics

Y

Unknown

1,313,170

99.51%

153,744

99.74%

100

int_sports_motocross

U

Yes

6,441

0.49%

407

0.26%

54

int_sports_motocross

Y

Unknown

1,274,399

96.57%

151,709

98.42%

102

int_sports_nascar

U

Yes

45,212

3.43%

2,442

1.58%

46

int_sports_nascar

Y

Unknown

1,315,009

99.65%

153,839

99.80%

100

int_sports_rollerblading

U

Yes

4,602

0.35%

312

0.20%

58

int_sports_rollerblading

Y

Unknown

1,281,335

97.10%

151,322

98.16%

101

int_sports_running

U

Yes

38,276

2.90%

2,829

1.84%

63

int_sports_running

Y

Interests - Sports SCUBA

Interests - Sports Skateboarding

Interests - Sports Skiing

Interests - Sports Snowboarding

Interests - Sports Tennis

Interests - Sports Walking

Interests - Sports Weightlifting

Interests - Survey Group Active

Interests - Survey Group Arts

Interests - Survey Group DIY

Interests - Survey Group Home

Interests - Survey Group Luxury

Interests - Survey Group Outdoor

Interests - Survey Group Sports

Interests - Survey Group Technology

Interests - Survey Group Upscale

Interests - Travel

Interests - Travel International Business

Interests - Travel USA Business

Interests - Travel Casino

Interests - Travel Cruise

Interests - Travel Family Vacations

Interests - Travel Frequent Flyer

Unknown

1,316,314

99.75%

153,940

99.86%

100

int_sports_scuba

U

Yes

3,297

0.25%

211

0.14%

55

int_sports_scuba

Y

Unknown

1,315,378

99.68%

153,870

99.82%

100

int_sports_skateboarding

U

Yes

4,233

0.32%

281

0.18%

57

int_sports_skateboarding

Y

Unknown

1,298,176

98.38%

152,753

99.09%

101

int_sports_skiing

U

Yes

21,435

1.62%

1,398

0.91%

56

int_sports_skiing

Y

Unknown

1,316,703

99.78%

153,920

99.85%

100

int_sports_snowboarding

U

Yes

2,908

0.22%

231

0.15%

68

int_sports_snowboarding

Y

Unknown

1,311,756

99.40%

153,575

99.63%

100

int_sports_tennis

U

Yes

7,855

0.60%

576

0.37%

63

int_sports_tennis

Y

Unknown

1,227,267

93.00%

148,623

96.41%

104

int_sports_walking

U

Yes

92,344

7.00%

5,528

3.59%

51

int_sports_walking

Y

Unknown

1,318,575

99.92%

154,097

99.96%

100

int_sports_weightlifting

U

Yes

1,036

0.08%

54

0.04%

45

int_sports_weightlifting

Y

Unknown

1,180,461

89.46%

144,920

94.01%

105

int_survey_grp_active

U

Yes

139,150

10.54%

9,231

5.99%

57

int_survey_grp_active

Y

Unknown

1,229,866

93.20%

148,040

96.04%

103

int_survey_grp_arts

U

Yes

89,745

6.80%

6,111

3.96%

58

int_survey_grp_arts

Y

Unknown

1,166,316

88.38%

144,829

93.95%

106

int_survey_grp_diy

U

Yes

153,295

11.62%

9,322

6.05%

52

int_survey_grp_diy

Y

Unknown

1,100,737

83.41%

139,932

90.78%

109

int_survey_grp_home

U

Yes

218,874

16.59%

14,219

9.22%

56

int_survey_grp_home

Y

Unknown

1,157,503

87.72%

143,317

92.97%

106

int_survey_grp_luxury

U

Yes

162,108

12.28%

10,834

7.03%

57

int_survey_grp_luxury

Y

Unknown

1,202,222

91.10%

146,973

95.34%

105

int_survey_grp_outdoor

U

Yes

117,389

8.90%

7,178

4.66%

52

int_survey_grp_outdoor

Y

Unknown

1,138,887

86.30%

142,883

92.69%

107

int_survey_grp_sports

U

Yes

180,724

13.70%

11,268

7.31%

53

int_survey_grp_sports

Y

Unknown

1,140,232

86.41%

142,911

92.71%

107

int_survey_grp_tech

U

Yes

179,379

13.59%

11,240

7.29%

54

int_survey_grp_tech

Y

Unknown

1,202,613

91.13%

147,053

95.40%

105

int_survey_grp_upscale

U

Yes

116,998

8.87%

7,098

4.60%

52

int_survey_grp_upscale

Y

Unknown

1,142,943

86.61%

143,062

92.81%

107

int_travel

U

Yes

176,668

13.39%

11,089

7.19%

54

int_travel

Y

Unknown

1,314,008

99.58%

153,865

99.81%

100

int_travel_business_inter

U

Yes

5,603

0.42%

286

0.19%

44

int_travel_business_inter

Y

Unknown

1,275,896

96.69%

151,675

98.39%

102

int_travel_business_usa

U

Yes

43,715

3.31%

2,476

1.61%

48

int_travel_business_usa

Y

Unknown

1,267,462

96.05%

150,885

97.88%

102

int_travel_casino

U

Yes

52,149

3.95%

3,266

2.12%

54

int_travel_casino

Y

Unknown

1,207,774

91.53%

147,413

95.63%

104

int_travel_cruise

U

Yes

111,837

8.47%

6,738

4.37%

52

int_travel_cruise

Y

Unknown

1,284,403

97.33%

152,515

98.94%

102

int_travel_family_vacations

U

Yes

35,208

2.67%

1,636

1.06%

40

int_travel_family_vacations

Y

Unknown

1,291,057

97.84%

152,042

98.63%

101

int_travel_frequent_flyer

U

Yes

28,554

2.16%

2,109

1.37%

63

int_travel_frequent_flyer

Y

Interests - Travel International Personal

Interests - Travel USA Personal

Interests - Travel RV

Interests - Travel Theme Park

Interests - Travel Timeshare

Behavior

Donor - Animal

Donor - Arts

Donor - Children

Donor - Conservation

Donor

Donor - Environment

Donor - Health

Donor - Humanitarian

Donor - Liberal

Donor - Religious

Donor - Veteran

Buys by Catalog - Big & Tall Clothing

Buys by Catalog - Childrens Clothing

Buys by Catalog - Mens Clothing

Buys by Catalog - Womens Petite Clothing

Buys by Catalog - Plus Size Clothing

Buys by Catalog - Clothing

Buys by Catalog - Teen Clothing

Unknown

1,235,400

93.62%

148,252

96.17%

103

int_travel_personal_inter

U

Yes

84,211

6.38%

5,899

3.83%

60

int_travel_personal_inter

Y

Unknown

1,145,489

86.81%

142,850

92.67%

107

int_travel_personal_usa

U

Yes

174,122

13.19%

11,301

7.33%

56

int_travel_personal_usa

Y

Unknown

1,317,277

99.82%

154,011

99.91%

100

int_travel_rv

U

Yes

2,334

0.18%

140

0.09%

51

int_travel_rv

Y

Unknown

1,314,370

99.60%

153,789

99.77%

100

int_travel_theme_park

U

Yes

5,241

0.40%

362

0.23%

59

int_travel_theme_park

Y

Unknown

1,292,822

97.97%

152,499

98.93%

101

int_travel_timeshare

U

Yes

26,789

2.03%

1,652

1.07%

53

int_travel_timeshare

Y

Unknown

1,240,809

94.03%

149,636

97.07%

103

bhv_animal_donor

U

Yes

43,926

3.33%

2,806

1.82%

55

bhv_animal_donor

Y

Unknown

1,277,154

96.78%

151,467

98.26%

102

bhv_arts_donor

U

Yes

8,030

0.61%

728

0.47%

78

bhv_arts_donor

Y

Unknown

1,236,163

93.68%

149,638

97.07%

104

bhv_child_donor

U

Yes

62,637

4.75%

3,650

2.37%

50

bhv_child_donor

Y

Unknown

1,238,211

93.83%

150,057

97.34%

104

bhv_consv_donor

U

Yes

22,269

1.69%

1,254

0.81%

48

bhv_consv_donor

Y

Unknown

958,452

72.63%

127,028

82.40%

113

bhv_donor

U

Yes

345,553

26.19%

26,112

16.94%

65

bhv_donor

Y

Unknown

1,262,377

95.66%

150,865

97.87%

102

bhv_envir_donor

U

Yes

36,056

2.73%

2,314

1.50%

55

bhv_envir_donor

Y

Unknown

1,240,409

94.00%

149,562

97.02%

103

bhv_hlth_donor

U

Yes

66,346

5.03%

4,097

2.66%

53

bhv_hlth_donor

Y

Unknown

1,254,281

95.05%

150,560

97.67%

103

bhv_humntrn_donor

U

Yes

24,359

1.85%

1,611

1.05%

57

bhv_humntrn_donor

Y

Unknown

1,253,172

94.97%

150,366

97.54%

103

bhv_librl_donor

U

Yes

9,362

0.71%

835

0.54%

76

bhv_librl_donor

Y

Unknown

1,235,463

93.62%

149,600

97.05%

104

bhv_relgn_donor

U

Yes

64,107

4.86%

3,717

2.41%

50

bhv_relgn_donor

Y

Unknown

1,255,610

95.15%

151,025

97.97%

103

bhv_vet_donor

U

Yes

39,955

3.03%

2,153

1.40%

46

bhv_vet_donor

Y

Unknown

1,305,743

98.95%

153,089

99.31%

100

bhv_cat_apparel_bigtall_shop

U

Yes

13,868

1.05%

1,062

0.69%

66

bhv_cat_apparel_bigtall_shop

Y

Unknown

1,284,658

97.35%

150,578

97.68%

100

bhv_cat_apparel_child_shop

U

Yes

34,953

2.65%

3,573

2.32%

88

bhv_cat_apparel_child_shop

Y

Unknown

1,229,244

93.15%

143,024

92.78%

100

bhv_cat_apparel_mens_shop

U

Yes

90,367

6.85%

11,127

7.22%

105

bhv_cat_apparel_mens_shop

Y

Unknown

1,306,587

99.01%

152,750

99.09%

100

bhv_cat_apparel_petite_shop

U

Yes

13,024

0.99%

1,401

0.91%

92

bhv_cat_apparel_petite_shop

Y

Unknown

1,297,448

98.32%

152,588

98.99%

101

bhv_cat_apparel_plus_shop

U

Yes

22,163

1.68%

1,563

1.01%

60

bhv_cat_apparel_plus_shop

Y

Unknown

1,074,102

81.40%

128,694

83.49%

103

bhv_cat_apparel_shop

U

Yes

245,509

18.60%

25,457

16.51%

89

bhv_cat_apparel_shop

Y

Unknown

1,284,527

97.34%

150,692

97.76%

100

bhv_cat_apparel_teen_shop

U

Buys by Catalog - Womens Clothing

Buys by Catalog - Art

Buys by Catalog - Auto Parts

Buys by Catalog - Beauty Products

Buys by Catalog - Books

Buys by Catalog - Children Products

Buys by Catalog - Collectibles

Buys by Catalog - Crafts

Buys by Catalog - Electronics

Buys by Catalog - Food

Buys by Catalog - Furniture

Buys by Catalog - Garden Products

Buys by Catalog - Gifts

Buys by Catalog - Health Items

Buys by Catalog - Holiday Items

Buys by Catalog - Home Care

Buys by Catalog - Home Furnishings

Buys by Catalog - Housewares

Buys by Catalog - Jewelry

Buys by Catalog - Linens

Buys by Catalog - Music

Buys by Catalog - Novelty Items

Yes

35,084

2.66%

3,459

2.24%

84

bhv_cat_apparel_teen_shop

Y

Unknown

1,164,858

88.27%

138,384

89.77%

102

bhv_cat_apparel_women_shop

U

Yes

154,753

11.73%

15,767

10.23%

87

bhv_cat_apparel_women_shop

Y

Unknown

1,291,708

97.89%

151,207

98.09%

100

bhv_cat_arts_shop

U

Yes

27,903

2.11%

2,944

1.91%

90

bhv_cat_arts_shop

Y

Unknown

1,303,194

98.76%

152,979

99.24%

100

bhv_cat_auto_shop

U

Yes

16,417

1.24%

1,172

0.76%

61

bhv_cat_auto_shop

Y

Unknown

1,258,723

95.39%

148,820

96.54%

101

bhv_cat_beauty_shop

U

Yes

60,888

4.61%

5,331

3.46%

75

bhv_cat_beauty_shop

Y

Unknown

1,210,123

91.70%

145,617

94.46%

103

bhv_cat_books_shop

U

Yes

109,488

8.30%

8,534

5.54%

67

bhv_cat_books_shop

Y

Unknown

1,184,918

89.79%

143,845

93.31%

104

bhv_cat_child_prods_shop

U

Yes

134,693

10.21%

10,306

6.69%

66

bhv_cat_child_prods_shop

Y

Unknown

1,293,930

98.05%

152,323

98.81%

101

bhv_cat_collect_shop

U

Yes

25,681

1.95%

1,828

1.19%

61

bhv_cat_collect_shop

Y

Unknown

1,288,238

97.62%

152,357

98.84%

101

bhv_cat_crafts_shop

U

Yes

31,373

2.38%

1,794

1.16%

49

bhv_cat_crafts_shop

Y

Unknown

1,286,320

97.48%

151,192

98.08%

101

bhv_cat_elect_shop

U

Yes

33,291

2.52%

2,959

1.92%

76

bhv_cat_elect_shop

Y

Unknown

1,284,732

97.36%

150,260

97.48%

100

bhv_cat_food_shop

U

Yes

34,879

2.64%

3,891

2.52%

95

bhv_cat_food_shop

Y

Unknown

1,284,026

97.30%

149,365

96.90%

100

bhv_cat_furniture_shop

U

Yes

35,585

2.70%

4,786

3.10%

115

bhv_cat_furniture_shop

Y

Unknown

1,279,513

96.96%

151,149

98.05%

101

bhv_cat_garden_shop

U

Yes

40,098

3.04%

3,002

1.95%

64

bhv_cat_garden_shop

Y

Unknown

1,131,354

85.73%

138,492

89.84%

105

bhv_cat_gift_shop

U

Yes

188,257

14.27%

15,659

10.16%

71

bhv_cat_gift_shop

Y

Unknown

1,249,862

94.71%

148,258

96.18%

102

bhv_cat_health_shop

U

Yes

69,749

5.29%

5,893

3.82%

72

bhv_cat_health_shop

Y

Unknown

1,186,770

89.93%

143,320

92.97%

103

bhv_cat_holiday_shop

U

Yes

132,841

10.07%

10,831

7.03%

70

bhv_cat_holiday_shop

Y

Unknown

1,251,136

94.81%

148,587

96.39%

102

bhv_cat_home_care_shop

U

Yes

68,475

5.19%

5,564

3.61%

70

bhv_cat_home_care_shop

Y

Unknown

1,241,885

94.11%

145,200

94.19%

100

bhv_cat_home_furn_shop

U

Yes

77,726

5.89%

8,951

5.81%

99

bhv_cat_home_furn_shop

Y

Unknown

1,258,854

95.40%

148,942

96.62%

101

bhv_cat_housewares_shop

U

Yes

60,757

4.60%

5,209

3.38%

73

bhv_cat_housewares_shop

Y

Unknown

1,150,929

87.22%

142,823

92.65%

106

bhv_cat_jewelry_shop

U

Yes

168,682

12.78%

11,328

7.35%

57

bhv_cat_jewelry_shop

Y

Unknown

1,252,208

94.89%

146,794

95.23%

100

bhv_cat_linens_shop

U

Yes

67,403

5.11%

7,357

4.77%

93

bhv_cat_linens_shop

Y

Unknown

1,313,107

99.51%

153,608

99.65%

100

bhv_cat_music_shop

U

Yes

6,504

0.49%

543

0.35%

71

bhv_cat_music_shop

Y

Unknown

1,263,473

95.75%

149,698

97.11%

101

bhv_cat_novlty_shop

U

Yes

56,138

4.25%

4,453

2.89%

68

bhv_cat_novlty_shop

Y

Buys by Catalog - Office Supply

Buys by Catalog - Personal Care

Buys by Catalog - Pet Supply

Buys by Catalog - Photography

Buys by Catalog - Specialty Foods

Buys by Catalog - Specialty Gifts

Buys by Catalog - Sports Items

Buys by Catalog - Travel

Buys by Catalog - Videos

Mail Order Buyer

Mail Order Responder

Has Online Access

Owns Aircraft

Owns ATV

Owns Snowmobile

Has Pilots License

Has Concealed Weapons License

College Graduate

Veteran

Registered Voter

Voter Party

Has Email

Unknown

1,302,079

98.67%

152,375

98.85%

100

bhv_cat_office_shop

U

Yes

17,532

1.33%

1,776

1.15%

87

bhv_cat_office_shop

Y

Unknown

1,296,342

98.24%

151,912

98.55%

100

bhv_cat_pers_care_shop

U

Yes

23,269

1.76%

2,239

1.45%

82

bhv_cat_pers_care_shop

Y

Unknown

1,293,510

98.02%

151,629

98.36%

100

bhv_cat_pets_shop

U

Yes

26,101

1.98%

2,522

1.64%

83

bhv_cat_pets_shop

Y

Unknown

1,312,956

99.50%

153,601

99.64%

100

bhv_cat_photo_shop

U

Yes

6,655

0.50%

550

0.36%

71

bhv_cat_photo_shop

Y

Unknown

1,239,019

93.89%

147,672

95.80%

102

bhv_cat_spec_food_shop

U

Yes

80,592

6.11%

6,479

4.20%

69

bhv_cat_spec_food_shop

Y

Unknown

1,207,339

91.49%

146,078

94.76%

104

bhv_cat_spec_gift_shop

U

Yes

112,272

8.51%

8,073

5.24%

62

bhv_cat_spec_gift_shop

Y

Unknown

1,236,386

93.69%

146,681

95.15%

102

bhv_cat_sports_shop

U

Yes

83,225

6.31%

7,470

4.85%

77

bhv_cat_sports_shop

Y

Unknown

1,302,406

98.70%

152,088

98.66%

100

bhv_cat_travel_shop

U

Yes

17,205

1.30%

2,063

1.34%

103

bhv_cat_travel_shop

Y

Unknown

1,307,277

99.07%

153,072

99.30%

100

bhv_cat_video_shop

U

Yes

12,334

0.93%

1,079

0.70%

75

bhv_cat_video_shop

Y

Multi Mail Order Buyer

592,882

44.93%

51,823

33.62%

M

75

bhv_mail_buyer

Probable Multi Mail Order Buyer

60,494

4.58%

5,514

3.58%

78

bhv_mail_buyer

P

Unknown

601,126

45.55%

87,379

56.68%

124

bhv_mail_buyer

U

Mail Order Buyer

65,109

4.93%

9,435

6.12%

124

bhv_mail_buyer

Y

Multi

435,859

33.03%

29,956

19.43%

59

bhv_mail_resp

M

Unknown

843,159

63.89%

119,136

77.29%

121

bhv_mail_resp

U

Yes

40,593

3.08%

5,059

3.28%

107

bhv_mail_resp

Y

Unknown

582,493

44.14%

81,973

53.18%

120

bhv_online_access

U

Yes

737,118

55.86%

72,178

46.82%

84

bhv_online_access

Y

Unknown

1,318,795

99.94%

154,103

99.97%

100

bhv_own_aircraft_flg

U

Yes

816

0.06%

48

0.03%

50

bhv_own_aircraft_flg

Y

Unknown

1,319,562

100.00%

154,149

100.00%

100

bhv_own_atv_flg

U

Yes

49

0.00%

2

0.00%

35

bhv_own_atv_flg

Y

Unknown

1,319,549

100.00%

154,146

100.00%

100

bhv_own_snowmble_flg

U

Yes

62

0.00%

5

0.00%

69

bhv_own_snowmble_flg

Y

Unknown

1,307,780

99.10%

153,331

99.47%

100

bhv_pilot_lics_flg

U

Yes

11,831

0.90%

820

0.53%

59

bhv_pilot_lics_flg

Y

Unknown

1,319,414

99.99%

154,142

99.99%

100

bhv_concld_wpn_flg

U

Yes

197

0.01%

9

0.01%

39

bhv_concld_wpn_flg

Y

Unknown

1,238,025

93.82%

147,065

95.40%

102

bhv_college_grad_flg

U

Yes

81,586

6.18%

7,086

4.60%

74

bhv_college_grad_flg

Y

Unknown

1,267,777

96.07%

151,097

98.02%

102

bhv_veteran_flg

U

Yes

51,834

3.93%

3,054

1.98%

50

bhv_veteran_flg

Y

Unknown

1,026,923

77.82%

122,985

79.78%

103

bhv_reg_voter_flg

U

Yes

292,688

22.18%

31,166

20.22%

91

bhv_reg_voter_flg

Y

Democrat

D

10,219

0.77%

1,867

1.21%

156

bhv_reg_voter_party

Independent

1,014

0.08%

144

0.09%

122

bhv_reg_voter_party

I

Republican

14,221

1.08%

1,679

1.09%

101

bhv_reg_voter_party

R

Unknown

606,295

45.94%

86,878

56.36%

123

bhv_has_email

U

Buys Retail - Big & Tall Clothing

Buys Retail - Childrens Clothing

Buys Retail - Mens Clothing

Buys Retail - Womens Petite Clothing

Buys Retail - Plus Size Clothing

Buys Retail - Clothing

Buys Retail - Teen Clothing

Buys Retail - Womens Clothing

Buys by Catalog - Art

Buys by Retail - Auto Parts

Buys by Catalog - Beauty Products

Buys by Catalog - Books

Buys by Catalog - Children Products

Buys by Catalog - Collectibles

Buys by Catalog - Crafts

Buys by Catalog - Electronics

Buys by Catalog - Food

Buys by Catalog - Furniture

Buys by Catalog - Garden Products

Buys by Catalog - Gifts

Buys by Catalog - Health Items

Buys by Catalog - Holiday Items

Yes

713,316

54.06%

67,273

43.64%

81

bhv_has_email

Y

Unknown

1,317,645

99.85%

154,101

99.97%

100

bhv_ret_apparel_bigtall_shop

U

Yes

1,966

0.15%

50

0.03%

22

bhv_ret_apparel_bigtall_shop

Y

Unknown

1,260,843

95.55%

150,476

97.62%

102

bhv_ret_apparel_child_shop

U

Yes

58,768

4.45%

3,675

2.38%

54

bhv_ret_apparel_child_shop

Y

Unknown

1,224,754

92.81%

146,121

94.79%

102

bhv_ret_apparel_mens_shop

U

Yes

94,857

7.19%

8,030

5.21%

72

bhv_ret_apparel_mens_shop

Y

Unknown

1,281,926

97.14%

150,477

97.62%

100

bhv_ret_apparel_petite_shop

U

Yes

37,685

2.86%

3,674

2.38%

83

bhv_ret_apparel_petite_shop

Y

Unknown

1,308,692

99.17%

153,468

99.56%

100

bhv_ret_apparel_plus_shop

U

Yes

10,919

0.83%

683

0.44%

54

bhv_ret_apparel_plus_shop

Y

Unknown

1,062,109

80.49%

130,304

84.53%

105

bhv_ret_apparel_shop

U

Yes

257,502

19.51%

23,847

15.47%

79

bhv_ret_apparel_shop

Y

Unknown

1,247,243

94.52%

147,938

95.97%

102

bhv_ret_apparel_teen_shop

U

Yes

72,368

5.48%

6,213

4.03%

73

bhv_ret_apparel_teen_shop

Y

Unknown

1,155,149

87.54%

138,990

90.16%

103

bhv_ret_apparel_women_shop

U

Yes

164,462

12.46%

15,161

9.84%

79

bhv_ret_apparel_women_shop

Y

Unknown

1,318,733

99.93%

153,981

99.89%

100

bhv_ret_arts_shop

U

Yes

878

0.07%

170

0.11%

166

bhv_ret_arts_shop

Y

Unknown

1,289,553

97.72%

152,764

99.10%

101

bhv_ret_auto_shop

U

Yes

30,058

2.28%

1,387

0.90%

40

bhv_ret_auto_shop

Y

Unknown

1,280,078

97.00%

150,649

97.73%

101

bhv_ret_beauty_shop

U

Yes

39,533

3.00%

3,502

2.27%

76

bhv_ret_beauty_shop

Y

Unknown

1,306,133

98.98%

151,545

98.31%

99

bhv_ret_books_shop

U

Yes

13,478

1.02%

2,606

1.69%

166

bhv_ret_books_shop

Y

Unknown

1,224,437

92.79%

147,966

95.99%

103

bhv_ret_child_prods_shop

U

Yes

95,174

7.21%

6,185

4.01%

56

bhv_ret_child_prods_shop

Y

Unknown

1,319,155

99.97%

154,138

99.99%

100

bhv_ret_collect_shop

U

Yes

456

0.03%

13

0.01%

24

bhv_ret_collect_shop

Y

Unknown

1,319,584

100.00%

154,146

100.00%

100

bhv_ret_crafts_shop

U

Yes

27

0.00%

5

0.00%

159

bhv_ret_crafts_shop

Y

Unknown

1,302,862

98.73%

152,428

98.88%

100

bhv_ret_elect_shop

U

Yes

16,749

1.27%

1,723

1.12%

88

bhv_ret_elect_shop

Y

Unknown

1,308,552

99.16%

153,164

99.36%

100

bhv_ret_food_shop

U

Yes

11,059

0.84%

987

0.64%

76

bhv_ret_food_shop

Y

Unknown

1,318,583

99.92%

153,984

99.89%

100

bhv_ret_furniture_shop

U

Yes

1,028

0.08%

167

0.11%

139

bhv_ret_furniture_shop

Y

Unknown

1,304,549

98.86%

153,131

99.34%

100

bhv_ret_garden_shop

U

Yes

15,062

1.14%

1,020

0.66%

58

bhv_ret_garden_shop

Y

Unknown

1,270,973

96.31%

150,381

97.55%

101

bhv_ret_gift_shop

U

Yes

48,638

3.69%

3,770

2.45%

66

bhv_ret_gift_shop

Y

Unknown

1,303,305

98.76%

151,902

98.54%

100

bhv_ret_health_shop

U

Yes

16,306

1.24%

2,249

1.46%

118

bhv_ret_health_shop

Y

Unknown

1,308,090

99.13%

152,758

99.10%

100

bhv_ret_holiday_shop

U

Yes

11,521

0.87%

1,393

0.90%

104

bhv_ret_holiday_shop

Y

Buys by Catalog - Home Care

Buys by Catalog - Home Furnishings

Buys by Catalog - Housewares

Buys by Catalog - Jewelry

Buys by Catalog - Linens

Buys by Catalog - Music

Buys by Catalog - Novelty Items

Buys by Catalog - Office Supply

Buys by Catalog - Personal Care

Buys by Catalog - Pet Supply

Buys by Catalog - Photography

Buys by Catalog - Specialty Foods

Buys by Catalog - Specialty Gifts

Buys by Catalog - Sports Items

Buys by Catalog - Travel

Buys by Catalog - Videos

Spend Code Segmentation

Unknown

1,262,017

95.64%

150,637

97.72%

102

bhv_ret_home_care_shop

U

Yes

57,594

4.36%

3,514

2.28%

52

bhv_ret_home_care_shop

Y

Unknown

1,277,808

96.83%

149,398

96.92%

100

bhv_ret_home_furn_shop

U

Yes

41,803

3.17%

4,753

3.08%

97

bhv_ret_home_furn_shop

Y

Unknown

1,281,393

97.10%

150,327

97.52%

100

bhv_ret_housewares_shop

U

Yes

38,218

2.90%

3,824

2.48%

86

bhv_ret_housewares_shop

Y

Unknown

1,246,259

94.44%

147,357

95.59%

101

bhv_ret_jewelry_shop

U

Yes

73,352

5.56%

6,794

4.41%

79

bhv_ret_jewelry_shop

Y

Unknown

1,262,230

95.65%

150,134

97.39%

102

bhv_ret_linens_shop

U

Yes

57,381

4.35%

4,017

2.61%

60

bhv_ret_linens_shop

Y

Unknown

1,319,196

99.97%

154,076

99.95%

100

bhv_ret_music_shop

U

Yes

415

0.03%

75

0.05%

155

bhv_ret_music_shop

Y

Unknown

1,316,263

99.75%

153,965

99.88%

100

bhv_ret_novlty_shop

U

Yes

3,348

0.25%

186

0.12%

48

bhv_ret_novlty_shop

Y

Unknown

1,312,549

99.46%

153,513

99.59%

100

bhv_ret_office_shop

U

Yes

7,062

0.54%

638

0.41%

77

bhv_ret_office_shop

Y

Unknown

1,281,269

97.09%

151,473

98.26%

101

bhv_ret_pers_care_shop

U

Yes

38,342

2.91%

2,678

1.74%

60

bhv_ret_pers_care_shop

Y

Unknown

1,319,252

99.97%

154,108

99.97%

100

bhv_ret_pets_shop

U

Yes

359

0.03%

43

0.03%

103

bhv_ret_pets_shop

Y

Unknown

1,318,557

99.92%

153,961

99.88%

100

bhv_ret_photo_shop

U

Yes

1,054

0.08%

190

0.12%

154

bhv_ret_photo_shop

Y

Unknown

1,313,026

99.50%

153,996

99.90%

100

bhv_ret_spec_food_shop

U

Yes

6,585

0.50%

155

0.10%

20

bhv_ret_spec_food_shop

Y

Unknown

1,316,930

99.80%

153,976

99.89%

100

bhv_ret_spec_gift_shop

U

Yes

2,681

0.20%

175

0.11%

56

bhv_ret_spec_gift_shop

Y

Unknown

1,289,985

97.75%

152,246

98.76%

101

bhv_ret_sports_shop

U

Yes

29,626

2.25%

1,905

1.24%

55

bhv_ret_sports_shop

Y

Unknown

1,310,411

99.30%

153,342

99.48%

100

bhv_ret_travel_shop

U

Yes

9,200

0.70%

809

0.52%

75

bhv_ret_travel_shop

Y

Unknown

1,319,593

100.00%

154,150

100.00%

100

bhv_ret_video_shop

U

Yes

18

0.00%

1

0.00%

48

bhv_ret_video_shop

Y

No Buyer Data

678,552

51.42%

92,959

60.30%

117

bhv_spend_segmentation

0

Occasional Frugality

33,401

2.53%

3,426

2.22%

88

bhv_spend_segmentation

1

Occasional Moderation

40,491

3.07%

4,124

2.68%

87

bhv_spend_segmentation

2

Occasional Spending

24,494

1.86%

2,577

1.67%

90

bhv_spend_segmentation

3

Occasional Indulgence

3,440

0.26%

502

0.33%

125

bhv_spend_segmentation

4

Sporadic Frugality

38,011

2.88%

4,171

2.71%

94

bhv_spend_segmentation

5

Sporadic Moderation

91,781

6.96%

8,873

5.76%

83

bhv_spend_segmentation

6

Sporadic Spending

59,918

4.54%

6,109

3.96%

87

bhv_spend_segmentation

7

Sporadic Indulgence

6,787

0.51%

906

0.59%

114

bhv_spend_segmentation

8

Frequent Frugality

15,993

1.21%

1,549

1.00%

83

bhv_spend_segmentation

9

Frequent Moderation

75,875

5.75%

6,487

4.21%

73

bhv_spend_segmentation

10

Frequent Spending

58,599

4.44%

5,325

3.45%

78

bhv_spend_segmentation

11

Frequent Indulgence

5,778

0.44%

803

0.52%

119

bhv_spend_segmentation

12

Habitual Frugality

10,125

0.77%

894

0.58%

76

bhv_spend_segmentation

13

Habitual Moderation

81,391

6.17%

5,706

3.70%

60

bhv_spend_segmentation

14

Habitual Spending

86,186

6.53%

8,144

5.28%

81

bhv_spend_segmentation

15

Habitual Indulgence

8,789

0.67%

1,596

1.04%

155

bhv_spend_segmentation

16