Art Director Senior Graphic Designer
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Senior Graphic Designer / Artistic Leadership Graphic Design * Identity Branding * Web Design * Interactive Campaigns * Print Design Addy Award-winning senior design professional with an impressive history of driv ing business for diverse industries. Known for motivating artists, effectively c ollaborating with clients, elevating work quality, and bringing creative concept s to life. Skilled in developing high-impact web sites, brand images, print desi gns, and marketing solutions. Passion for creating sharp, professional, and uniq ue designs that immediately attract clients. Dedicated to finding the most costeffective and creative solutions for all challenges. Possess extensive network o f industry contacts based on strong relationships. Extremely innovative, talente d, positive, and adaptable. Proven ability to deliver results quickly. Competitive Advantages * Created the 1998 World Cup logo design for Coca-Cola and developed high-impact style guides. * Designed more than 13 new Disney products and packaging concepts while maintai ning brand integrity. * Won an Addy Award for developing a full page automotive magazine advertisement . Design Leadership Competencies Online Imagery: Web Site Design, E-mail Graphics, Digital Advertising, and User -Friendly Design Concepts. Print Materials: Newspaper Ads, Brochure Development, Posters, Signs, Business Cards, and Production Oversight. Corporate Identity: Collateral Materials, Branding, Packaging, Logos, Client Se rvice, and Content Management. Multimedia Marketing: Interactive Advertising, Communications/Media Planning, a nd Campaign Management. Artistry: Color Management, Typography, Image Optimization, Layouts/Composition s, and Project Management. Design Excellence GRAPHIC DESIGNER, Unalisys, Newnan, GA, June 2009-Present Develop a wide variety of communication materials including print advertisements , trade show signs, and web sites. Redesign corporate and product web sites to i mprove appearance and end-user experience. Design and execute exciting visual el ements through concept, execution, and pre-press. * Redesigned Corporate website using Photoshop, Illustrator. And Dreamweaver * Designed weekly email blasts, referral program and lead generation marketing t ools. GRAPHIC MARKETING SPECIALIST, Cooper Wiring Devices, Peachtree City, GA, June 20 06-June 2009 Oversaw the development and production of creative visual elements within print, merchandising, packaging, and web materials. Utilized advanced knowledge of gra phic and printing processes to deliver professional, sleek, and visually stunnin g designs. Notable achievements include: * Met challenging deadlines and tight budgets while successfully leading and exe cuting important design projects. * Transformed the unused company web site into an interactive sales force portal . Implemented interactive forms and cross-reference pages. Used Photoshop and Il lustrator to design website content. * Retouched product photos using Photoshop saving the company retouching fees fr om photography studios.
FREELANCE GRAPHIC DESIGNER, 1995-2006 Designed compelling printed marketing materials such as brochures, stationary, a dvertisements, and packaging. Effectively worked with a wide variety of companie s and business owners while seamlessly coordinating different assignments. Capit alized on many unique and challenging design opportunities. Key freelance design projects and assignments: * COOPER WIRING DEVICES, Peachtree City, GA, May 2005-June2006: Created well-rec eived templates and designs for sales collateral and packaging for existing and emerging product lines. Developed persuasive marketing tools and promotional lit erature. Effectively collaborated with the clients marketing department to achi eve best results. Used Adobe Photoshop, Illustrator, QuarkXpress. * HAPPY DOG STUDIOS, Fayetteville, GA, October 2004-May 2005: Produced a 50+ pag e trade show magazine, captivating brochures, and collateral literature for Coop er Lighting. Worked on various projects for Main Street Fayetteville: Developed advertisements and promotional pieces for the Village Amphitheater concert serie s. Promoted local events by designing attractive banners, sandwich boards, newsl etters, advertisements, and brochures. Used Adobe Photoshop, Illustrator, QuarkX press. * STO CORPORATION, Atlanta, GA, 1999-2003: Developed informative brochures and s ales literature for national retailers. Collaborated with marketers to create hi ghly effective templates and designs for collateral and packaging material. Crea ted logo branding for annual distributor meetings. Used Adobe Photoshop, Illustr ator, QuarkXpress. * THE COCA-COLA COMPANY, Atlanta, GA, 1997-2000: Developed style guides and the 1998 World Cup logo design. Created patterns, logos, and houseware designs, from concept to completion, for the Licensing Department. Used Adobe Photoshop, Illu strator, QuarkXpress. GRAPHIC DESIGNER, Goody Products Inc., Peachtree City, GA, December 1995-July 20 02 Created compelling product sales promotions and comprehensive branding packages. Designed innovative logos, templates, products, displays, and packaging. Develo ped designs, sales collateral, and point of purchase materials for Disney licens es. Provided color proofing. Delivered results include: * Seamlessly coordinated vendors, models, and photographers while developing cat alogs. * Successfully designed, executed, and presented 13 new products and packaging c oncepts for Disneys Winnie the Pooh. Managed project from concept to the end of production. * Provided expert design and product development for Disneys 101 Dalmatians bran d. Earlier Success: Prior nine-year history as a Graphic Designer for Ed Morse Adv ertising, Hawthorne/House Advertising, and Forsyth & Connors Advertising. * Addy Award winner; created a full page magazine advertisement while at Hawthor ne/House Advertising. Technical Proficiencies Advanced knowledge: Adobe Photoshop, Illustrator, InDesign, Dreamweaver, Flash, PowerPoint, Microsoft Office Suite, QuarkXpress Education Associate of Science Degree in Advertising Design, Art Institute of Fort Lauderd ale, FL Dreamweaver & Advanced Dreamweaver Certificates of Training, Sterling & Ledet, Atlanta, GA Beginning Flash Certificate of Training, Sterling & Ledet, Atlanta, GA
FREELANCE GRAPHIC DESIGNER, 1995-2006 Designed compelling printed marketing materials such as brochures, stationary, a dvertisements, and packaging. Effectively worked with a wide variety of companie s and business owners while seamlessly coordinating different assignments. Capit alized on many unique and challenging design opportunities. Key freelance design projects and assignments: * COOPER WIRING DEVICES, Peachtree City, GA, May 2005-June2006: Created well-rec eived templates and designs for sales collateral and packaging for existing and emerging product lines. Developed persuasive marketing tools and promotional lit erature. Effectively collaborated with the clients marketing department to achi eve best results. Used Adobe Photoshop, Illustrator, QuarkXpress. * HAPPY DOG STUDIOS, Fayetteville, GA, October 2004-May 2005: Produced a 50+ pag e trade show magazine, captivating brochures, and collateral literature for Coop er Lighting. Worked on various projects for Main Street Fayetteville: Developed advertisements and promotional pieces for the Village Amphitheater concert serie s. Promoted local events by designing attractive banners, sandwich boards, newsl etters, advertisements, and brochures. Used Adobe Photoshop, Illustrator, QuarkX press. * STO CORPORATION, Atlanta, GA, 1999-2003: Developed informative brochures and s ales literature for national retailers. Collaborated with marketers to create hi ghly effective templates and designs for collateral and packaging material. Crea ted logo branding for annual distributor meetings. Used Adobe Photoshop, Illustr ator, QuarkXpress. * THE COCA-COLA COMPANY, Atlanta, GA, 1997-2000: Developed style guides and the 1998 World Cup logo design. Created patterns, logos, and houseware designs, from concept to completion, for the Licensing Department. Used Adobe Photoshop, Illu strator, QuarkXpress. GRAPHIC DESIGNER, Goody Products Inc., Peachtree City, GA, December 1995-July 20 02 Created compelling product sales promotions and comprehensive branding packages. Designed innovative logos, templates, products, displays, and packaging. Develo ped designs, sales collateral, and point of purchase materials for Disney licens es. Provided color proofing. Delivered results include: * Seamlessly coordinated vendors, models, and photographers while developing cat alogs. * Successfully designed, executed, and presented 13 new products and packaging c oncepts for Disneys Winnie the Pooh. Managed project from concept to the end of production. * Provided expert design and product development for Disneys 101 Dalmatians bran d. Earlier Success: Prior nine-year history as a Graphic Designer for Ed Morse Adv ertising, Hawthorne/House Advertising, and Forsyth & Connors Advertising. * Addy Award winner; created a full page magazine advertisement while at Hawthor ne/House Advertising. Technical Proficiencies Advanced knowledge: Adobe Photoshop, Illustrator, InDesign, Dreamweaver, Flash, PowerPoint, Microsoft Office Suite, QuarkXpress Education Associate of Science Degree in Advertising Design, Art Institute of Fort Lauderd ale, FL Dreamweaver & Advanced Dreamweaver Certificates of Training, Sterling & Ledet, Atlanta, GA Beginning Flash Certificate of Training, Sterling & Ledet, Atlanta, GA
