Arts Advocacy Advocacy Handout
Content
Arts Advocacy Day 2010
Table of Contents Advocacy Day Schedule…………………………………………………………………………..2 Sponsors…………………………………………………………………………………………...3 Letter from the Mayor……………………………………………………………………………..4 Letter from Event Co-Chairs……………………………………………………………………...5 Keynote Speaker Biography………………………………………………………………………6 Current Issues Important Dates……………………………………………………………………………7 2010-2011 Budget Town Hall Meeting Dates…………………………………………….8 Lee Cullum Commentary on Arts Budget Cuts.…………………………………………11 2011 Arts Budget Message………………………………………………………………12 Principles of Advocacy Key Principles of Advocacy……………………………………………………………..13 Media Strategies…………………………………………………………………….……14 Public Relations POV……………………………………………………………………15 Legislator’s POV………………………………………………………………………...16 The Art of Advocacy Talking Points Short Version……………………………………………………….……17 Talking Points Long Version…………………………………………………………….19 Economic Impact Studies OCA Statistical Report…………………………………………………………………..22 Deloitte & Touche Study………………………………………………………………..23 Americans for the Arts Report…………………………………………………………...24 Art Facts………………………………………………………………………………….28 Action Items Contact List………………………………………………………………………………29 How to Find your Council District………………………………………………………30 Advocacy Day Follow-up Checklist……………………………………………………..31 Speaker Notes…………………………………………………………………………………....32
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Arts Advocacy Day 2010
Dallas Arts Advocacy Day Schedule Tuesday, August 17, 2010 Margot and Bill Winspear Opera House Dallas Center for the Performing Arts 2403 Flora St Dallas TX 75201
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9:00-9:30 9:30-9:45 9:45-11:30
Registration Welcome and Introductions Seminars-Nancy B. Hamon Hall ―Advocacy Dos and Don’ts‖ – 9:45 – 10:30 State Representative Helen Giddings Margie Johnson Reese – Americans for the Arts Michael Burke – Texans for the Arts ―Advocacy and the Media‖ – 10:45 – 11:30 Gary Cogill – WFAA Channel 8 The Dallas Morning News - Representative - TBD Armando Gonzalez – SRJ Marketing Communications, LLC
12:00 -1:30
Luncheon Keynote Speaker, Dr. M. Ray Perryman Artists’ Statement by Akin' Babatunde'
Arts Advocacy Day 2010
Arts Advocacy Day 2010 Sponsors Dallas Center for the Performing Arts Foundation/AT&T Performing Arts Center Heritage Auction Galleries Sammons Center for the Arts Dallas Arts District – Downtown Dallas, Inc.
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Arts Advocacy Day 2010 Special Thanks Jill Magnuson - Dallas Center for Performing Arts Anastasia Semos – Chair Advocacy Committee, Cultural Affairs Commission Judy Pollock – Event Co-Chair Charles Santos/TITAS – Event Planning Amanda Cantrell - Publication Clayton P. Henry – Graphic Design and Materials Joanna St. Angelo – Event Co-Chair Veletta Forsythe Lill – Event co-Chair Lisa Hembry - Moderator
Arts Advocacy Day 2010 Committee Jac Alder, Theater Three Amanda Cantrell, Garland ISD Gae Hatton, Fine Arts Chamber Players Kirsten Brandt James, Junior Players Zenetta Drew, Dallas Black Dance Theatre Clayton P. Henry, CAC Judy Pollock, CAC Charles Santos, TITAS Joanna St. Angelo, Sammons Center Ralph Blackburn, Dance Council Emily Ko, Children’s Chorus of Dallas
Dallas Cultural Affairs Commission Judy Pollock – Chair Gail M. Sachson – Vice Chair Roger Carroll W. Lee Carter Phillip E. Collins Maura Wright Conley Catherine Cuellar D. Faye Gafford Clayton P. Henry Matilda B. Louree Frederick Linton Medlin Lark Montgomery Daniel A. Reyes Anastasia Semos Tailim Song Manulita Nellie Tafalla James M. Welch Sabra Wigfall
Arts Advocacy Day 2010
THOMAS C. LEPPERT MAYOR
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CITY OF DALLAS
August 16, 2010 Dear Arts Supporters: Welcome to this celebration of the third Dallas Arts Advocacy Day! It is a great opportunity to celebrate and recognize the richness that a thriving and diverse arts community brings to our city. And even more exciting – we are convening this year in the new Winspear Opera House in the Dallas Center for the Performing Arts. It’s a unique world-class structure designed by Foster + Partners under the Prittzker Prize-winning architect Norman Foster; and is helping to put Dallas on the map as an international arts destination. Dallas’ leaders have long appreciated the value that the arts bring to our city, both from a cultural and an economic stand point. We know that these gifted artists bring vitality and inspiration to our city through the performance or display of their work. And we applaud the passionate leaders of the arts organizations in Dallas that contribute so much – in both time and money - to make these groups a success. All these efforts are adding to Dallas’ appeal as a major tourist destination and even more, a very desirable place to live. A great city needs great art and Dallas delivers! So please join me in celebrating another successful Dallas Arts Advocacy Day!
Sincerely
Mayor Tom Leppert
Arts Advocacy Day 2010
DALLAS ARTS ADVOCACY DAY AUGUST 17, 2010 To Our Fellow Arts Advocates, Welcome to the Third Dallas Arts Advocacy Day. Thank you so much for your participation and support. It is our hope that you leave this event with new enthusiasm and useful tools to assist in our joint efforts to promote support for arts and culture in our community. This is just the beginning of our work - there is a great deal to be done to make certain that cultural funding is maintained in the City of Dallas Budget. The following are specific actions everyone can to do: Please attend several Budget Town Hall meetings and urge your colleagues, volunteers, board members, patrons, friends and neighbors to also attend one or more meetings. You can attend any of the meetings, not just those in your district. Make sure to voice your opinion regarding cultural funding at the meetings. A list of Town Hall Meetings is available in the packets at this event and also online at www.dallascityhall.com as well as on our Advocacy website www.dallasneedsthearts.com. Select a meeting to attend and get some people to attend with you. Write or email the Mayor and Dallas City Council (those lists are also available at the websites listed above or in your packet). You can compose your own message or use the draft template available in the packet or at www.dallasneedsthearts.com. Choose several of the talking points we have drafted to send a message regarding those issues that are most important to you. Ask your colleagues, patrons and board members to write or email as well. There is a link on the City of Dallas website www.dallascityhall.com that allows you to send an email to the entire Dallas City Council and the Mayor with the click of a button. Place special emphasis on your council member. They will pay special attention to their constituents. Help us deliver our message to as many citizens as possible. Voice your concerns in your curtain speech at performances and events, and brief your board members on the importance of their support for restoring arts funding. Advocate collectively rather than just for your specific organization. Dallas Arts Advocacy Day is an annual event so please do all you can to help keep advocacy efforts going by joining the Dallas Area Cultural Advocacy Coalition (DACAC) and by doing your part to promote advocacy in our community. Advocacy is something that needs to be done every day to keep our message before the public. Together we can accomplish great things!
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Joanna
Joanna St. Angelo, President Dallas Area Cultural Advocacy Coalition
Judy
Judy Pollock, Chair Cultural Affairs Commission
Arts Advocacy Day 2010
Dr. M. Ray Perryman Biographical Profile
Dr. Ray Perryman is President and CEO of The Perryman Group, an economic research and analysis firm based in Waco, Texas.
He holds a BS in Mathematics from Baylor University and a PhD in Economics from Rice University. Dr. Perryman has received an honorary doctorate from the International Institute for Advanced Studies. Dr. Perryman has held numerous academic positions in his career including ten years as Herman Brown Professor of Economics and five years as University Professor and Economist-in-Residence at Baylor University, as well as five years as Business Economist-in-Residence at Southern Methodist University. He has authored several books and more than 400 academic papers, and has served as President of both the Southwestern Economic Association and the Southwestern Society of Economists. His current academic roles include Senior Research Fellow of the IC2 Institute of the University of Texas and Institute Distinguished Professor of Economic Theory and Method at the International Institute for Advanced Studies. In the professional arena, Dr. Perryman has authored more than 1,800 trade articles, publishes a subscription forecasting service and a monthly newsletter, writes a syndicated newspaper column, hosts a daily radio commentary, and appears regularly on National Public Radio. His firm engages in a broad range of complex projects for major corporate and governmental interests and has served the needs of more than 1,000 clients. In 2001 he authored the outstanding economic impact study for the Texas Cultural Trust entitled “The Catalyst for Creativity and Incubator for Progress – The Arts, Culture, and the Texas Economy.” Dr. Perryman has received hundreds of prestigious awards for his academic and professional efforts. He has been named the Outstanding Young Economist and Social Scientist in the US, the Outstanding Young Person in the World in Business and Economic Innovation, one of Ten Outstanding Young Americans and Ten Outstanding Young Persons in the World. Dr. Perryman has been honored by The Democracy Foundation for his role in promoting capitalism in China, The Asia and World Institute for promoting international trade and academic exchange, and the Systems Research Foundation for his contributions to the field of modeling. He has also received the Lifetime Achievement Award from the International Institute for Advanced Studies. Dr. Perryman has received citations from governments around the world, presidents, governors, Congress, and national and state administrative and legislative bodies, and has been nominated for the Bank of Sweden Prize in Economic Sciences in Memory of Alfred Nobel (Nobel Memorial Prize in Economics). Some of his most gratifying work has been in the field of economic development, where he has played a key role in the creation of hundreds of thousands of jobs. He is a past recipient of the Outstanding Texas Leader Award and has been honored by the Texas Legislature for his “tireless efforts in helping to build a better Texas.”
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Arts Advocacy Day 2010
MARK YOUR CALENDARS NOW! 8/17 (Tuesday) – Arts Advocacy Day 8/18 (Wednesday) – City Council Briefing – 9:00 A.M. 8/23 (Monday) – City Council Budget Workshop – 9:00 A.M. 8/25 (Wednesday) – Budget Public Hearing/City Council Meeting – 9:00 A.M. 9/1 (Wednesday) – City Council Budget Workshop – 9:00 A.M. 9/8 (Wednesday)-First Reading of FY 2010-11 Budget Ordinances – 9:00 A.M. 9/13 (Monday) – Budget Amendment Workshop – 9:00 A.M. 9/15 (Wednesday) – Possible second Budget Amendment Workshop – 9:00 A.M. 9/22 (Wednesday) – Final Adoption of the Budget – 9:00 A.M. Please Note – City Council meeting agendas may change. Please check the City Secretary’s Meeting Calendar at www.dallascityhall.com for meeting information, agendas and meeting locations within City Hall.
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Arts Advocacy Day 2010
2010/2011 Budget Town Hall Meeting Schedule ADDRESS LOCATION
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DAY/DATE/TIME Mon. August 9th 6:00pm Tues. August 10th 6:30pm Tues. August 10th 6:30pm Tues. August 10th 6:30pm Tues. August 10th 6:00pm Thurs. August 12th 6:30pm Thurs. August 12th 6:30pm Thurs. August 12th 7:00pm Thurs. August 12th 7:00pm Mon. August 16th 7:00pm Tues. August 17th 12:00 Noon Tues. August 17th 6:30pm
COUNCIL MEMBER
Mayor Pro Tem Dwaine Caraway Councilmember Tennell Atkins Councilmember Carolyn R. Davis
114 W. Hobson Beckley Saner Rec. Ctr. 7071 Bonnie View Road Tommie M. Allen Rec. Ctr. 2901 Pennsylvania Ave Martin Luther King Jr. Ctr. Senior Building 2828 Fish Trap West Dallas Multipurpose Ctr. 1400 W. Mockingbird Lane Visiting Nurses Assoc. 5150 Mark Trail Way Thurgood Marshall Rec. Ctr 3741 Abrams Rd St. Thomas Aquinas Drama Room 6906 Churchill Way Churchill Rec. Ctr Gymnasium 6801 Mountain Creek Pkwy Park in the Woods Rec. Ctr 6950 Beltline Road Fretz Rec. Ctr Gymnasium 2976 Cummings St. Cummings Rec. Ctr 1909 Crouch Rd Singing Hills Rec. Ctr.
Councilmember David A. Neumann Deputy Mayor Pro Tem Pauline Medrano Councilmember Vonciel Jones Hill Councilmembers Angela Hunt & Sheffie Kadane Councilmember Linda Koop
Councilmember David A. Neumann Councilmembers Ron Natinsky & Linda Koop Councilmember Vonciel Jones Hill Councilmembers Vonciel Jones Hill & Tennell Atkins
Arts Advocacy Day 2010
Tues. August 17th 6:00pm Tues. August 17th 7:00pm Tues. August 17th 6:30pm Tues. August 17th 6:30pm Tues. August 17th 7:00pm Tues. August 17th 6:30pm Tues. August 17th 6:00pm Wed. August 18th 6:30pm Thurs. August 19th 6:30pm Thurs. August 19th 6:30pm Thurs. August 19th 6:30pm Thurs. August 19th 7:00pm Thurs. August 19th 6:30pm Thurs. August 19th 6:30pm Tues. August 24th 6:30pm Tues. August 24th Mayor Pro Tem Dwaine Caraway Councilmember Jerry R. Allen Councilmember Carolyn R. Davis Councilmembers Delia D. Jasso & David A. Neumann Councilmember Ron Natinsky Councilmember Steve Salazar Deputy Mayor Pro Tem Pauline Medrano Councilmember Steve Salazar Councilmember Vonciel Jones Hill Councilmember Tennell Atkins Councilmember Sheffie Kadane 7616 Umphress Umphress Rec. Ctr 10200 White Rock Trail Lake Highlands Freshman Ctr 1229 Sabine St Eloise Lundy Rec. Ctr 1441 North Beckley Methodist Hospital Hitt Auditorium 18505 Midway Rd. Timberglen Library Auditorium 3212 N. Winnetka Anita Martinez Rec. Ctr 4605 Live Oak St Peak Academy 3114 Clymet Jaycee Zaragoza Rec. Ctr 8701 Greenmound Ave Pleasant Oaks Rec. Ctr 8601 Fireside Drive Fireside Rec. Ctr 950 E. Lawther Winfrey Point White Rock Lake 6969 McCullum Blvd. North Central Police Station Community Room 2750 Bachman Dr Bachman Rec. Ctr. 3080 South Hampton Kiest Rec. Ctr 1301 Edd Road Kleberg Rylie Library 6006 Everglade Road
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Councilmember Ron Natinsky
Councilmember Steve Salazar Councilmember David A. Neumann Councilmember Tennell Atkins Councilmember
Arts Advocacy Day 2010
6:30pm Tues. August 24th 6:30pm Thurs. August 26th 6:00pm Mon. August 30th 6:30pm Tues. August 31st 6:00pm Tues. August 31st 6:30pm Tues. August 31st 6:30pm Tues. August 31st 6:30pm Thurs. Sept 2nd 6:00pm Thurs. Sept 2nd 6:30pm Tues. Sept 7th 6:00pm Carolyn R. Davis Skyline Public Library Auditorium 6911 Lemmon Ave Frontiers of Flight Museum 4918 Hovenkemp Edna Rowe Elementary 1111 Martindell Martin Weiss Rec. Ctr 3601 S. Marsalis South Oak Cliff HS 3150 Bainbridge Dr. Ronald McNair Elementary 9220 Ferguson Rd. White Rock Church of Christ Fellowship Hall 1011 Midway Rd. Walnut Hill Rec. Ctr 724 Greencove Mark Twain Elementary 6500 S. Loop 12 Trinity River Audubon Ctr 2008 E. Keist Blvd Paul Laurence Dunbar Library
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Councilmember Angela Hunt Mayor Pro Tem Dwaine Caraway Councilmember Delia D. Jasso Mayor Pro Tem Dwaine Caraway Councilmember Tennell Atkins Councilmember Carolyn R. Davis
Councilmember Ann Margolin Mayor Pro Tem Dwaine Caraway Councilmember Vonciel Jones Hill Mayor Pro Tem Dwaine Caraway
Arts Advocacy Day 2010
Cuts to Dallas Arts Budget Leave Some for Dead Lee Cullum hosts the monthly program C.E.O. on KERA 13 Our summer battle for the Good, the True and the Beautiful has begun again. Or the Bad and the Ugly, the Naked and the Dead, however you like your art. It’s budget season at City Hall, and culture, whether high, low or middle-brow, has seldom been so threatened. City Manager Mary Suhm has done a heroic job of paring the predicted shortfall from $130 million to $35 million with painful measures like furlough days for firefighters and police. But she is not leaving them without hope. In mid-May, city staff presented a five-year plan to restore lost funding not only to the police and fire departments but also to the zoo; parks and recreation and the library, which is partially redeemed in the latest Suhm proposal; plus midlevel maintenance for streets, also now slated for renewal. However, Veletta Lill, former Council member and now our number one guardian of culture as head of Dallas Arts District, was quick to note that nothing was mentioned in that report about the arts. It’s as if the city is ready to renounce 40 years of active support of performance in Dallas and a commitment to cultural facilities reaching back much farther than that. The axing of the arts this year will be dramatic, drastic and in some cases fatal. Veletta Lill pointed out the extent of the carnage: Cuts in cultural services grants are budgeted at 73 percent; neighborhood touring programs, 100 percent; conservation of public art, 100 percent; the AT&T Center for the Performing Arts, 95 percent. In happier days, before the opening of the Winspear Opera House and the Wyly Theatre, the AT&T Center had a contract with the city for $2.5 million a year for maintenance. That was reduced to $800,000 for 2009 and an equal amount this year, none of which has been paid. Maria Munoz-Blanco, head of the Office of Cultural Affairs, said these funds would be forthcoming once the Annette Strauss Artists’ Square opens in the fall. As for 2011, all that these spectacular assets can expect from the city is $200,000, a staggering shortfall from the original agreement. ―Let them eat the proceeds from Moby Dick,‖ the Dallas Opera’s enormously successful world premier, will be the rallying cry for cost-cutters. Perhaps patrons will indeed make up the difference, though it will be a stretch in this economy. But who will salvage the Lone Star Wind Orchestra, the Orpheus Chamber Singers, the Allegro Guitar Society or the Asian Film group or the Holocaust Museum when they falter, deprived of the certifying city funding that helps attract matching grants from foundations? It will be a case of a thousand graces gone, or seriously diminished. Maria Munoz-Blanco declared a ―new paradigm‖ for the arts at City Hall, a paradigm based on ―less money.‖ The Meyerson Symphony Center, which she oversees, might deploy volunteer ushers, she said, and charge presentation fees to groups that use the facility. That certainly is a brave and necessary way of muddling through. But it is not the plan for the future that Veletta Lill and Councilwoman Ann Margolin believe we must have. They are right. The arts bring magic to a city, and make that city sing, and prosper. If you don’t have the magic, you don’t have anything. This independent commentary by Lee Cullum aired on July 7, 2010, on KERA FM
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Arts Advocacy Day 2010
2011 Arts Budget Message
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Key Message: Reduce the amount cut from OCA budget and apply cuts equitably across all sectors of the OCA budget Ensure that department cuts are subject to restoration when budget improves. Reduce fees charged by city facilities to city-funded arts groups in recognition of reduced support. Employment Impact Area arts agencies employ more than 10,000 persons as full-time, part-time and independent contractors. Major Role in Dallas Economy Dallas Arts and arts-related businesses generate $298 for every dollar the City spends on Arts programming and facilities. Total economic impact of the arts in Dallas was $549.7 million. (data 2006 most recent study) City Investment/National Image/Leverage of Private Support Dallas has made more than one billion dollars of investment in the Arts District and Arts Facilities. In October of 2009, the Dallas Center for Performing Arts opened the AT&T Performing Arts Centers that is expected to infuse $170 million annually into the economy and create 2,000 new jobs in Dallas’ Arts and hospitality industries. Dallas was recognized as number seven by Forbes Magazine as one of the top 10 U.S. Cultural Tourism Cities, beating San Francisco. The quality and quantity of cultural offerings in Dallas brings tourists, conference and conventions to Dallas and boosting our economy, supporting jobs, and attracting growth. Reducing City support for arts programming and facilities will send a negative message nationally while the City is promoting the Arts District as a major economic engine for the region and its key attraction for increasing cultural tourism and corporate relocations. K-12 Education Added Value and Learning Opportunities Annually arts organizations provide learning opportunities for more than 579,000 school children in North Texas area. (Deloitte 2010 study) Reduction of Crime Dallas Arts agencies collectively serve more than 1,585,600 youth in afterschool, summer and arts programs that contribute significantly to the reduction in youth crime.
Arts Advocacy Day 2010
Key Principles of Advocacy
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1. Advocate Daily. Build personal relationships with key decision makers NOW. 2. Present a unified message, purpose and strategy. 3. Establish coalitions. 4. Politics is fluid—change is constant. 5. Establish a strategy and plan. 6. Get to know your elected officials. 7. Establish how activities contribute to the greater good, i.e. 400 points higher on the SAT’s, lower drop out rate, encourages reading. 8. Treat your allies and opponents with friendly respect. 9. Work hard for your political friends, especially at election time. 10. Be honest. 11. Politicians respond to voters. Target voters for your advocacy efforts. 12. Strive for clarity and brevity in all communications. 13. Knowledge is power—become a resource/expert on your issue. Offer your resources and assistance at any time.
Arts Advocacy Day 2010
Media Relations Strategies 1. Develop ―water cooler‖ message—people can remember a max of 5 messages. Reason to speak is to motivate people—get them to do something. 2. Be engaging—use hands—talk directly to the people in the room. 3. Tell them about the benefits of your position. 4. Data dump—in handout only—they will not remember all of the figures, etc. 5. Issue a ―Call to Action.‖ 6. Tell stories—make facts come alive—have a setting and dialogue—where—what was said, etc. 7. Set up a problem—how did it get there. 8. Show emotion. 9. Prepare for disaster—if all else fails, speak and tell stories. 10. Everything is a sound byte—it is all about control of your words. Say something they want to use. Make the most amount of sense in the smallest amount of words. 11. Use bold action words. 12. Use clichés—reporters love to use them. i.e.- the subprime mortgage situation was an ―accident waiting to happen.‖ 13. Use emotion—economy will suffer if cultural activities will be ignored. 14. Use examples—get specific. 15. Attack—not people, but schools of thought. 16. Use absolutes—they get quoted—―Arts education reduces drop out rates.‖ 17. Use analogy—―The amount of money spent by the NEA is equal to the cost of a pack of gum for every American.‖ 18. Use humor. 19. Use rhetorical questions—ask and answer at the same time. 20. Use pop culture references.
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Arts Advocacy Day 2010
Successful Advocacy From a Public Relations Point of View 1. Advocate with only YOUR elected officials. 2. Understand key decision makers political position and how your issue might be difficult to adopt and maintain. Frame your message carefully. 3. Meeting with senior staff is often just as good or better than meeting with the principal. 4. Always make the ―ask.‖ Let them know what you want. Let them know what you want them to do. 5. Be prompt and patient. 6. Be prepared—top 3 issues, explain in simples terms, bring written information. 7. Be responsive—be prepared to answer questions. Promptly follow up with thank you notes and information you have promised. 8. Become resources—experts in your field. Build professional relationships with them. You will know more about art issues than they do. You are the expert. 9. Remember, you are the expert in your field and can provide the needed expertise. Everyone can be an advocate/activist. 10. NEVER BURN BRIDGES!
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Arts Advocacy Day 2010
Successful Advocacy From a Legislator Point of View Senator Rosenberg CREATE A BOND 1. 2. 3. 4. 5. 6. 7. 8. 9. Learn about the background of your legislator-education, interest, public policy stance. Personal interests—i.e. Does the spouse serve on any boards? What are the key issue—i.e. children, arts, economic development, etc. Arts voting record. Develop a relationship with the individual. Invite them to events. Provide public recognition—photos in your newsletters, website, etc. Your first ―official‖ meeting should not be the first time meeting with the individual. Your first meting should not be your last meeting.
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BIGGEST MISTAKES 1. Failure to profile your organizations/industry in terms as related to the member’s interest. Why should s/he care? 2. Too big of an agenda- 5 ―asks‖ maximum. 3. Disorganized presentations— jumble of stats, too many people. 4. Give accurate information—very embarrassing if they repeat what you have said. 5. Failure to engage member—do not talk ―at‖ him/her. 6. Failure to develop a follow up plan. 7. Failure to make a specific ―ask.‖ 8. Failure to recognize past support and leadership in your area of expertise. 9. Getting angry if they do not agree with your position. 10. Thinking that you are bothering the member by asking for and meeting with them. WHAT TO DO 1. 2. 3. 4. 5. 6. Provide accurate, interesting, engaging information. Ask them pertinent questions. Ask for support. Personalize why you want support. Do not send 3,000 cards/letters all the same. Do your homework-know if they have supported your position in the past. OUR BIGGEST ASSETS: CREDIBILITY, EXPERTISE, POLITICAL CAPACITY, PASSION
Arts Advocacy Day 2010
TALKING POINTS: RESTORATION OF BUDGET CUTS TO OCA ARTS FUNDING
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ECONOMIC IMPACT/ECONOMIC DEVELOPMENT The economic impact of the arts is substantial: More than 5,606,500 million people attended 49,431 City funded arts events and cultural events in our City in 2009. For every $1.00 invested in the arts in Texas, more than $298 of cultural impact on the economy occurs (Dr. Ray Perryman study for Texas Cultural Trust). The City's investment in the cultural arts leverages substantial private support. In 2009, the City’s investment of $14.2 million leveraged $123.3 million in private sector support. Less investment by the City equals less economic development and investment by the corporate and private sectors. The arts are essential to the long-term economic development initiatives in our community. In a time of economic downturn, it is not logical to cut something that has proven to have great economic impact. Other cities are moving forward to compete with Dallas for corporate relocations, tourism, convention business, and events, and the arts are a key factor in attracting such activity. There are cities in much worse shape than Dallas who are not considering such draconian cuts. In fact, no other city in the USA has suggested cutting arts funding so severely.
CRIME/PUBLIC SAFETY The Best Crime Prevention Program is better quality of life: The arts programs offered to the youth in our community are effective tools for reducing crime, truancy and gang involvement. Some of the very best programs for at-risk youth are being produced by our arts groups during the non-school hours and are a cost-effective way of creating alternatives to crime and drug-use. If the arts budget is cut, many of these programs will be cut or drastically reduced. Arts plus youth equals less crime and in the long run, will reduce the need for law enforcement. Arts Programs during non-school hours take place in every neighborhood in the City.
Arts Advocacy Day 2010
EDUCATION The arts are a key component in the educational system. They are a vital element of educational success, linked to superior student performance across a broad range of measures. Arts Programs are critical to reducing the drop-out rate in our schools. According to the study ―Champions of Change‖, the arts have a measurable impact on students in "highpoverty" and urban settings and the arts in after-school and summer programs guide disadvantaged youth toward positive behavior and goals. Arts Programs will help develop the creative workforce of the future. The future workforce will enter ―a world in which comfort with ideas and abstractions is the passport to a good job, in which creativity and innovation are the key to the good life.‖ (Tough Choices or Tough Times) Arts Programs provide our citizens with lifelong learning opportunities. QUALITY OF LIFE Dallas is a city that values imagination, quality, industry and achievement: The City of Dallas is making an extraordinary commitment to the arts in the Arts District with the Center for the Performing Arts that will benefit the entire community providing a broad spectrum of high quality cultural activities. Programming cuts would jeopardize the ability of local groups to perform in these new venues. Now is not the time to slow the process of developing Dallas arts organizations into world-class institutions when we are on the cusp of completing the finest arts district in the country. INCLUSIVE CREATIVITY/LEGACY The arts are critical to the expression and celebration of our diversity and are also our most fundamental means of communication: We can communicate to people from other countries and cultures without knowing their language through the arts. We can communicate across centuries through the legacy of the arts we create today. The arts are an important bridge to understanding between cultures. Arts organizations are working in all council districts to bring cultural programs to all citizens.
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Arts Advocacy Day 2010
TALKING POINTS (Long Version): RESTORATION OF BUDGET CUTS TO OCA ARTS FUNDING
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ECONOMIC IMPACT/ECONOMIC DEVELOPMENT The economic impact of the arts is substantial: More than 5,606,500 people attended 49,431 City funded arts events and cultural events in our City in 2009. More people attended major cultural events, exhibits, classes and arts festivals than attend all professional sporting events in the Metroplex combined. For every $1.00 invested in the arts in Texas, more than $298 of cultural impact on the economy occurs (Dr. Ray Perryman study for Texas Cultural Trust). The City's investment in the cultural arts leverages substantial private support. In 2009, the City’s investment of $14.2 million leveraged $123.3 million in private sector support. Less investment by the City equals less economic development and investment by the corporate and private sectors. In 2009, the City completed six public art projects and 43 public art conservation projects. When added together the combined totals of the budgeted expenses for all city-funded arts groups for 200 was $123.3 million. The City of Dallas invested $14.2 million in those organizations through their grants and other support, or 11% of the total amount spent on employment in our local arts industry. The arts are essential to the long-term economic development initiatives in our community. Wide-ranging broad-based investment in the arts can be a fundamental force in providing greater opportunities for the least advantaged segments of society. In a time of economic downturn, it is not logical to cut something that has proven to have great economic impact. With construction costs increasing, deferring repairs to our cultural facilities will only make them more expensive later. The result will degrade the public and private investment in arts facilities and the quality of operations within those facilities. Other cities are moving forward to compete with Dallas for corporate relocations, tourism, convention business, and events such as the Olympics. The arts are a key factor in attracting this activity.
Arts Advocacy Day 2010
CRIME/PUBLIC SAFETY The Best Crime Prevention Program is better quality of life: The arts programs offered to the youth in our community are effective tools for reducing crime, truancy and gang involvement. Some of the very best programs for at-risk youth are being produced by our arts groups during the non-school hours and are a cost-effective way of creating alternatives to crime and drug-use. If the arts budget is cut, many of these programs will be cut or drastically reduced. Arts plus youth equals less crime and in the long run, will reduce the need for law enforcement. Arts Programs during non-school hours take place in every neighborhood in the City.
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EDUCATION The arts are a key component in the educational system. They are a vital element of educational success, linked to superior student performance across a broad range of measures. Arts Programs are critical to reducing the drop-out rate in our schools. According to the study ―Champions of Change‖ (GE Fund/MacArthur Foundation Report), the arts have a measurable impact on students in "high-poverty" and urban settings and the arts in after-school and summer programs guide disadvantaged youth toward positive behavior and goals: - Students with high levels of arts participation outperform "arts-poor" students on virtually every measure. - The arts have a measurable impact on students in "high-poverty" and urban settings. - Learning through the arts has significant effects on learning in other domains. - The arts enable educators to reach students in effective ways. - Arts experiences enhance critical thinking abilities and outcomes. - Non-school hours are the most likely time for adolescents to engage in at-risk behavior. Young adolescents are least likely to get the support they need, leaving them at great risk of teen pregnancy, alcohol and drug abuse, suicide, violence and inadequate education. Arts Programs will help develop the creative workforce of the future. The future workforce will enter ―a world in which comfort with ideas and abstractions is the passport to a good job, in which creativity and innovation are the key to the good life.‖ (Tough Choices or Tough Time – UDE/NEA) Arts Programs provide our citizens with lifelong learning opportunities.
QUALITY OF LIFE
Arts Advocacy Day 2010
Dallas is a city that values imagination, quality, industry and achievement: The City of Dallas is making an extraordinary commitment to the arts in the Arts District with the Center for the Performing Arts that will benefit the entire community providing a broad spectrum of high quality cultural activities. Programming cuts would jeopardize the ability of local groups to perform in these new venues. Now is not the time to slow the process of developing Dallas arts organizations into world-class institutions when we are on the cusp of completing the finest arts district in the country.
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INCLUSIVE CREATIVITY/LEGACY The arts are critical to the expression and celebration of our diversity and are also our most fundamental means of communication: We can communicate to people from other countries and cultures without knowing their language through the arts. We can communicate across centuries through the legacy of the arts we create today. The arts are an important bridge to understanding between cultures. Our knowledge of ancient cultures is known primarily through their art – cave paintings, mosaics, sculpture, drawings, and frescoes. It is important to leave a long lasting legacy for future centuries. The Neighborhood Touring Program is the only City of Dallas Program that employs individual artists from all disciplines, age groups, and ethnicities. If we eliminate this program through funding cuts, we will lose vital access to cross-cultural participation. Arts organizations are working in all council districts to bring cultural programs to all citizens.
Arts Advocacy Day 2010
Office of Cultural Affairs Statistical Report Charla Sanderson Cultural Affairs Manager Statistics from 2008-09 – Last completed OCA Fiscal Year 2008-2009 OCA Events and Attendance OCA Events COP Funded Groups CPP Funded Groups NTP Artists COP Number of Youth 47,016 236 152
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Attendance 3,859,223 524,787 20,703 1,585,600 (included in total above)
Totals
49,431
5,606,502
2008-09 General Statistics Total Number of COP Organizations Total Number of CPP Organizations Total Number of NTP Artists Total Budget Expenses by all funded COP Organizations Total Budget Expenses by CPP Organizations Total Budget of Cultural Contracts COP Private Sector Support CPP Private Sector Support Total Budget for Neighborhood Touring Program Budget
41 57 59 $96,146,822
$2,025,257 COP -$2,792,609 CPP - $130,000 Total - $2,792,609 $92,000,740 $2,336,109
$123,000
Arts Advocacy Day 2010
2010 Economic Impact Study of Arts and Cultural Organizations In North Texas Fact Sheet The 2010 study represents the seventh of its kind, and measures the economic impact of the arts and the cultural organizations in North Texas in 2007, 2008, and 2009. The 2010 study reports that nonprofit arts and cultural organizations in North Texas contributed more than $3.05 billion to the region’s economy from 2007 to 2009. In addition, this study provides and overview of prior results from the study’s first year, in 1990, to 2009 (see chart below). 2007 The total economic impact of the arts in the North Texas area for the year 2007 was approximately $998.2 million. 2008 The total economic impact of the arts in the North Texas area for the year 2008 was approximately $995.3 million. 2009 The total economic impact of the arts in the North Texas area for the year 2009 was approximately $1.06 billion. In 2009, survey respondents reported: Approximately 6,000 performances/exhibitions were provided. Over 579,000 school children were provided learning opportunities by regional arts/cultural organizations Approximately $68 million was earned through ticket sales, memberships and other activities Volunteers donated approximately 310,000 hours of service The total aggregated economic impact of the arts in North Texas over the twenty year period from 1990 to 2009 is approximately $15 billion, as adjusted for inflation. Historical Results Overviews of Total Economic Impact-1990 to 2009 ($ in millions, adjusted for inflation)
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Arts Advocacy Day 2010
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Economic Impact of the Nonprofit Arts Industry
Total Economic Activity Total Spending by Nonprofit Arts Organizations Total Spending by Nonprofit Arts Audiences
$166.2 Billion $63.1 Billion $103.1 Billion
Total Full Time Equivalent Jobs Supported
5.7 Million
Total Tax Revenue Generated Federal Income Tax Revenue State Government Revenue Local Government Revenue Resident Household Income Generated
$29.6 Billion $12.6 Billion $9.1 Billion $7.9 Billion $104.2 Billion
Arts Organizations are responsible businesses, employers, and consumers. Spending by nonprofit arts and culture organizations- only a fraction of the total arts and entertainment industry- was an estimated $63.1 billion in fiscal 2005, and leveraged an additional $103.1 billion in event related spending by arts audiences. This $166.2 billion in total economic activity supports 5.7 million FTE jobs and generated $29.6 billion in government revenue annually. From large urban cities to small rural towns, this research shows that the nonprofit arts are an economically sound investment. They attract audiences, spur business development, support jobs, and generate government revenue. Locally as well as nationally, the arts mean business. The arts are a growth industry. In five years, the economic activity of nonprofit arts organizations and their audiences grew nearly 24 percent from $134 billion in 2000 to $162.2 billion (11% when adjusted for inflation). Source: Arts & Economic Prosperity III, Americans for the Arts. 2007. www.AmericansForTheArts.org
Arts Advocacy Day 2010
Nonprofit Arts Attendees Spend an Average of $27.79 Per Person
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Non-Local Audiences Spend Twice as Much as Local Audiences
When governments reduce their support for the arts, they are not cutting frills. Rather, they are undercutting an industry that is a cornerstone of tourism, economic development, and the revitalizations of downtowns. When governments increase their support for the arts, they are generating tax revenues, jobs, and a creativity-based economy. Data collected from 95,000 attendees at a range of arts events reveal an average spending of $27.79 per person, not including the price of admission. This spending generates an estimated $103.1 billion of valuable revenue annually for local merchants and their communities. Non-local audiences spend nearly twice as much as local attendees ($40.19 compared to $19.53), demonstrating that a community that attracts cultural tourists stand to harness significant economic rewards. Source: Arts & Economic Prosperity III, Americans for the Arts. 2007. www.AmericansForTheArts.org
Arts Advocacy Day 2010
Percentage of 143.3 Million US Adult Travelers that Included Cultural Events on Trips of 50+ Miles (2001)
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Two-thirds (65%) of American adult travelers say they included a cultural, arts, heritage, or historic activity or event while on a trip of 50 miles or more, one-way, in the past year. This equates to 92.7 million cultural travelers. Of the 92.7 million adult travelers who included a cultural event on their trip, 32% (29.6 million travelers) added extra time to their trip because of a cultural art, heritage, or historic activity or event. Of those who extended their trip, 57% did so by one or more nights. Compared to all US travelers, cultural tourists spend more ($631 vs $457), are more likely to use a hotel (62% vs 56%), travel longer (5.2 nights vs 4.1 nights), and are more likely to spend $1000+ (18% vs 12%). Source: Partners in Tourism and Travel Industry Association of America, 2002. www.AmericansForTheArts.org
Arts Advocacy Day 2010
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Creative Industries: Business and Employment in the Arts
Nationally 668,267 Arts Businesses in the US employ 2.9 Million workers
The Top Ten states with the greatest number of Arts Businesses are CA, NY, TX, FL, IL, PA, MI, GA, NJ, and WA. The Creative Industries study provides a research-based approach to understanding the scope and importance of the arts to the nation’s economy. This study is a unique representation of both the nonprofit and for-profit businesses involved in the creation or distribution of the arts. The creative industries are composed of the arts-centric businesses that range from non-profit museums, symphonies, and theatres to for-profit film, architecture, and advertising companies. Nationally, there are 668,267 businesses in the US involved in the creation or distribution of the arts. They employ 2.9 million people, representing 4.05% of all businesses and 2.18% of all employees, respectively. Creative Industries reports for EVERY Congressional District and state in the country can be downloaded at www.AmericansForTheArts.org/CreativeIndustries This data is current as of January 2010
Source: Dun & Bradstreet. Analysis by Americans for the Arts. www.AmericansForTheArts.org
Arts Advocacy Day 2010
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Arts Facts
Economic Impact of the Arts… When public and private sector leaders fund the arts, they not only enhance our quality of life, but also invest in our economic well-being. Spending by the Arts Audiences… The nonprofit arts, unlike most industries, leverage significant amounts of event-related spending by their audiences. Attendance at arts events generates related commerce for hotels, restaurants, parking garages, and more. Cultural Tourism… 65% of Americans adult travelers included a cultural event during a trip I n 2001. Cultural travelers are ideal tourists—they spend more and stay longer. Creative Industries… An analysis of Dun & Bradstreet data reveals that the creative industries comprise 4.3% of all US businesses and 2.2% of all US jobs. Artistic Employment… Artist compromise 1.5% of the employed US workforce, according to the US Bureau of Labor Statistics. Impact on Cognitive Development… Neuroscientists find training in the arts improves cognition. Music, acting, and dance improve a range of life and academic skills. SAT Scores and the Arts… Students with four years of high school arts classes have higher SAT scores than students with one-half year or less. Arts Programs for At-Risk Youth… Studies by the US Department of Justice researcher demonstrate increased pro-social behavior among youth with arts programs. Improved Academic Performance… Students who participate in the arts, both in school and after school, demonstrate improves academic performance and lower drop out rates. www.AmericansForTheArts.org
Arts Advocacy Day 2010
City of Dallas Mayor and Council Members Tom Leppert, Mayor 1500 Marilla St., Room 5EN, 75201 Dwaine R. Caraway, Mayor Pro Tem- Place 4 1500 Marilla St., Room 5EN, 75201 Pauline Medrano, Deputy Mayor Pro Tem- Place 2 1500 Marilla St., Room 5FN, 75201 Delia D. Jasso—Place 1 1500 Marilla St., Room 5FN, 75201 Dave Nuemann—Place 3 1500 Marilla St., Room 5FS, 75201 Vonciel Jones Hill—Place 5 1500 Marilla St., Room 5FN, 75201 Steve Salazar—Place 6 1500 Marilla St., Room 5FS, 75201 Carolyn R. Davis—Place 7 1500 Marilla St., Room 5FS, 75201 Tennell Atkins—Place 8 1500 Marilla St., Room 5FN, 75201 Sheffie Kadane—Place 9 1500 Marilla St., Room 5FS, 75201 Jerry R. Allen—Place 10 1500 Marilla St., Room 5FS, 75201 Linda Koop—Place 11 1500 Marilla St., Room 5FN, 75201 Ron Natinsky—Place 12 1500 Marilla St., Room 5FN, 75201 Ann Margolin—Place 13 1500 Marilla St., Room 5FS, 75201 214.670.4054 214.670.0646 fax 214.670.0781 214.670.4171 fax 214.670.4048 214.670.5117 fax 214.670.4052 214.670.5117 fax 214.670.0776 214.670.5117 fax 214.670.0777 214.670.5117 fax 214.670.4199 214.670.5117 fax 214.670.4689 214.670.5117 fax 214.670.4066 214.670.5117 fax 214.670.4069 214.670.5117 fax 214.670.4068 214.670.5117 fax 214.670.7817 214.670.5117 fax 214.670.4067 214.670.5117 fax 214.670.2816 214.670.5117 fax
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Angela Hunt—Place 14 214.670.5415 1500 Marilla St., Room 5FN, 75201 214.670.5117 fax How To Find Your City Council District Online:
Arts Advocacy Day 2010
1. Go to www.dallascityhall.com 2. On the left hand column, under ―Find,‖ click on ―A Map.‖ 3. From here, there are one of two ways to find your home: a. To navigate to your specific location, click on the map in the general area where you live. It will zoom in to where you clicked. Keep clicking until you get to your street, then click the button above ―Query a Point‖ and click on a location near your house. It will tell you, for a spot where you clicked, all the details- City Council person, district, police beat, trash days, and much more. b. You can also enter your address. You must hit TAB several times to get to the blanks where you can enter your address. From the main ―Find a Map‖ page, it will take approximately twelve clicks. Once you have your cursor in the correct spot, enter your address. Then TAB to the zip code spot and enter your zip code. Once your information has been entered, hit return and your information will appear on the right hand side of the screen.
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Arts Advocacy Day 2010
Advocacy Day Follow-up Checklist
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Find your council district. Write a thank you note to your Councilman for attending Advocacy Day, if applicable. Write a thank you note to the Honorable Mayor Leppert for attending Advocacy Day. Write a ―call to action‖ letter to your representative. Make sure this is a separate one from the thank you letter. Show the enclosed power point to your board members to explain why we need their help. Email the sample letter to your board, patrons, and friends and ask them to send it to their city council member. If not already a member, join the Dallas Advocacy Coalition for Arts and Culture at www.dallasneedstheart.org. Attend DACAC meetings once a month. Add advocacy to your curtain speeches. Develop a concise 30 second summary of why the arts are important to use at mixers and cocktail parties throughout the year.
Arts Advocacy Day 2010
9:45 - 10:30 Advocacy Do’s and Don’ts NOTES
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Arts Advocacy Day 2010
10:45 - 11:30 Advocacy and the Media NOTES
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Arts Advocacy Day 2010
Keynote Speaker Dr. M. Ray Perryman NOTES
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Table of Contents Advocacy Day Schedule…………………………………………………………………………..2 Sponsors…………………………………………………………………………………………...3 Letter from the Mayor……………………………………………………………………………..4 Letter from Event Co-Chairs……………………………………………………………………...5 Keynote Speaker Biography………………………………………………………………………6 Current Issues Important Dates……………………………………………………………………………7 2010-2011 Budget Town Hall Meeting Dates…………………………………………….8 Lee Cullum Commentary on Arts Budget Cuts.…………………………………………11 2011 Arts Budget Message………………………………………………………………12 Principles of Advocacy Key Principles of Advocacy……………………………………………………………..13 Media Strategies…………………………………………………………………….……14 Public Relations POV……………………………………………………………………15 Legislator’s POV………………………………………………………………………...16 The Art of Advocacy Talking Points Short Version……………………………………………………….……17 Talking Points Long Version…………………………………………………………….19 Economic Impact Studies OCA Statistical Report…………………………………………………………………..22 Deloitte & Touche Study………………………………………………………………..23 Americans for the Arts Report…………………………………………………………...24 Art Facts………………………………………………………………………………….28 Action Items Contact List………………………………………………………………………………29 How to Find your Council District………………………………………………………30 Advocacy Day Follow-up Checklist……………………………………………………..31 Speaker Notes…………………………………………………………………………………....32
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Arts Advocacy Day 2010
Dallas Arts Advocacy Day Schedule Tuesday, August 17, 2010 Margot and Bill Winspear Opera House Dallas Center for the Performing Arts 2403 Flora St Dallas TX 75201
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9:00-9:30 9:30-9:45 9:45-11:30
Registration Welcome and Introductions Seminars-Nancy B. Hamon Hall ―Advocacy Dos and Don’ts‖ – 9:45 – 10:30 State Representative Helen Giddings Margie Johnson Reese – Americans for the Arts Michael Burke – Texans for the Arts ―Advocacy and the Media‖ – 10:45 – 11:30 Gary Cogill – WFAA Channel 8 The Dallas Morning News - Representative - TBD Armando Gonzalez – SRJ Marketing Communications, LLC
12:00 -1:30
Luncheon Keynote Speaker, Dr. M. Ray Perryman Artists’ Statement by Akin' Babatunde'
Arts Advocacy Day 2010
Arts Advocacy Day 2010 Sponsors Dallas Center for the Performing Arts Foundation/AT&T Performing Arts Center Heritage Auction Galleries Sammons Center for the Arts Dallas Arts District – Downtown Dallas, Inc.
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Arts Advocacy Day 2010 Special Thanks Jill Magnuson - Dallas Center for Performing Arts Anastasia Semos – Chair Advocacy Committee, Cultural Affairs Commission Judy Pollock – Event Co-Chair Charles Santos/TITAS – Event Planning Amanda Cantrell - Publication Clayton P. Henry – Graphic Design and Materials Joanna St. Angelo – Event Co-Chair Veletta Forsythe Lill – Event co-Chair Lisa Hembry - Moderator
Arts Advocacy Day 2010 Committee Jac Alder, Theater Three Amanda Cantrell, Garland ISD Gae Hatton, Fine Arts Chamber Players Kirsten Brandt James, Junior Players Zenetta Drew, Dallas Black Dance Theatre Clayton P. Henry, CAC Judy Pollock, CAC Charles Santos, TITAS Joanna St. Angelo, Sammons Center Ralph Blackburn, Dance Council Emily Ko, Children’s Chorus of Dallas
Dallas Cultural Affairs Commission Judy Pollock – Chair Gail M. Sachson – Vice Chair Roger Carroll W. Lee Carter Phillip E. Collins Maura Wright Conley Catherine Cuellar D. Faye Gafford Clayton P. Henry Matilda B. Louree Frederick Linton Medlin Lark Montgomery Daniel A. Reyes Anastasia Semos Tailim Song Manulita Nellie Tafalla James M. Welch Sabra Wigfall
Arts Advocacy Day 2010
THOMAS C. LEPPERT MAYOR
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CITY OF DALLAS
August 16, 2010 Dear Arts Supporters: Welcome to this celebration of the third Dallas Arts Advocacy Day! It is a great opportunity to celebrate and recognize the richness that a thriving and diverse arts community brings to our city. And even more exciting – we are convening this year in the new Winspear Opera House in the Dallas Center for the Performing Arts. It’s a unique world-class structure designed by Foster + Partners under the Prittzker Prize-winning architect Norman Foster; and is helping to put Dallas on the map as an international arts destination. Dallas’ leaders have long appreciated the value that the arts bring to our city, both from a cultural and an economic stand point. We know that these gifted artists bring vitality and inspiration to our city through the performance or display of their work. And we applaud the passionate leaders of the arts organizations in Dallas that contribute so much – in both time and money - to make these groups a success. All these efforts are adding to Dallas’ appeal as a major tourist destination and even more, a very desirable place to live. A great city needs great art and Dallas delivers! So please join me in celebrating another successful Dallas Arts Advocacy Day!
Sincerely
Mayor Tom Leppert
Arts Advocacy Day 2010
DALLAS ARTS ADVOCACY DAY AUGUST 17, 2010 To Our Fellow Arts Advocates, Welcome to the Third Dallas Arts Advocacy Day. Thank you so much for your participation and support. It is our hope that you leave this event with new enthusiasm and useful tools to assist in our joint efforts to promote support for arts and culture in our community. This is just the beginning of our work - there is a great deal to be done to make certain that cultural funding is maintained in the City of Dallas Budget. The following are specific actions everyone can to do: Please attend several Budget Town Hall meetings and urge your colleagues, volunteers, board members, patrons, friends and neighbors to also attend one or more meetings. You can attend any of the meetings, not just those in your district. Make sure to voice your opinion regarding cultural funding at the meetings. A list of Town Hall Meetings is available in the packets at this event and also online at www.dallascityhall.com as well as on our Advocacy website www.dallasneedsthearts.com. Select a meeting to attend and get some people to attend with you. Write or email the Mayor and Dallas City Council (those lists are also available at the websites listed above or in your packet). You can compose your own message or use the draft template available in the packet or at www.dallasneedsthearts.com. Choose several of the talking points we have drafted to send a message regarding those issues that are most important to you. Ask your colleagues, patrons and board members to write or email as well. There is a link on the City of Dallas website www.dallascityhall.com that allows you to send an email to the entire Dallas City Council and the Mayor with the click of a button. Place special emphasis on your council member. They will pay special attention to their constituents. Help us deliver our message to as many citizens as possible. Voice your concerns in your curtain speech at performances and events, and brief your board members on the importance of their support for restoring arts funding. Advocate collectively rather than just for your specific organization. Dallas Arts Advocacy Day is an annual event so please do all you can to help keep advocacy efforts going by joining the Dallas Area Cultural Advocacy Coalition (DACAC) and by doing your part to promote advocacy in our community. Advocacy is something that needs to be done every day to keep our message before the public. Together we can accomplish great things!
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Joanna
Joanna St. Angelo, President Dallas Area Cultural Advocacy Coalition
Judy
Judy Pollock, Chair Cultural Affairs Commission
Arts Advocacy Day 2010
Dr. M. Ray Perryman Biographical Profile
Dr. Ray Perryman is President and CEO of The Perryman Group, an economic research and analysis firm based in Waco, Texas.
He holds a BS in Mathematics from Baylor University and a PhD in Economics from Rice University. Dr. Perryman has received an honorary doctorate from the International Institute for Advanced Studies. Dr. Perryman has held numerous academic positions in his career including ten years as Herman Brown Professor of Economics and five years as University Professor and Economist-in-Residence at Baylor University, as well as five years as Business Economist-in-Residence at Southern Methodist University. He has authored several books and more than 400 academic papers, and has served as President of both the Southwestern Economic Association and the Southwestern Society of Economists. His current academic roles include Senior Research Fellow of the IC2 Institute of the University of Texas and Institute Distinguished Professor of Economic Theory and Method at the International Institute for Advanced Studies. In the professional arena, Dr. Perryman has authored more than 1,800 trade articles, publishes a subscription forecasting service and a monthly newsletter, writes a syndicated newspaper column, hosts a daily radio commentary, and appears regularly on National Public Radio. His firm engages in a broad range of complex projects for major corporate and governmental interests and has served the needs of more than 1,000 clients. In 2001 he authored the outstanding economic impact study for the Texas Cultural Trust entitled “The Catalyst for Creativity and Incubator for Progress – The Arts, Culture, and the Texas Economy.” Dr. Perryman has received hundreds of prestigious awards for his academic and professional efforts. He has been named the Outstanding Young Economist and Social Scientist in the US, the Outstanding Young Person in the World in Business and Economic Innovation, one of Ten Outstanding Young Americans and Ten Outstanding Young Persons in the World. Dr. Perryman has been honored by The Democracy Foundation for his role in promoting capitalism in China, The Asia and World Institute for promoting international trade and academic exchange, and the Systems Research Foundation for his contributions to the field of modeling. He has also received the Lifetime Achievement Award from the International Institute for Advanced Studies. Dr. Perryman has received citations from governments around the world, presidents, governors, Congress, and national and state administrative and legislative bodies, and has been nominated for the Bank of Sweden Prize in Economic Sciences in Memory of Alfred Nobel (Nobel Memorial Prize in Economics). Some of his most gratifying work has been in the field of economic development, where he has played a key role in the creation of hundreds of thousands of jobs. He is a past recipient of the Outstanding Texas Leader Award and has been honored by the Texas Legislature for his “tireless efforts in helping to build a better Texas.”
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Arts Advocacy Day 2010
MARK YOUR CALENDARS NOW! 8/17 (Tuesday) – Arts Advocacy Day 8/18 (Wednesday) – City Council Briefing – 9:00 A.M. 8/23 (Monday) – City Council Budget Workshop – 9:00 A.M. 8/25 (Wednesday) – Budget Public Hearing/City Council Meeting – 9:00 A.M. 9/1 (Wednesday) – City Council Budget Workshop – 9:00 A.M. 9/8 (Wednesday)-First Reading of FY 2010-11 Budget Ordinances – 9:00 A.M. 9/13 (Monday) – Budget Amendment Workshop – 9:00 A.M. 9/15 (Wednesday) – Possible second Budget Amendment Workshop – 9:00 A.M. 9/22 (Wednesday) – Final Adoption of the Budget – 9:00 A.M. Please Note – City Council meeting agendas may change. Please check the City Secretary’s Meeting Calendar at www.dallascityhall.com for meeting information, agendas and meeting locations within City Hall.
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Arts Advocacy Day 2010
2010/2011 Budget Town Hall Meeting Schedule ADDRESS LOCATION
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DAY/DATE/TIME Mon. August 9th 6:00pm Tues. August 10th 6:30pm Tues. August 10th 6:30pm Tues. August 10th 6:30pm Tues. August 10th 6:00pm Thurs. August 12th 6:30pm Thurs. August 12th 6:30pm Thurs. August 12th 7:00pm Thurs. August 12th 7:00pm Mon. August 16th 7:00pm Tues. August 17th 12:00 Noon Tues. August 17th 6:30pm
COUNCIL MEMBER
Mayor Pro Tem Dwaine Caraway Councilmember Tennell Atkins Councilmember Carolyn R. Davis
114 W. Hobson Beckley Saner Rec. Ctr. 7071 Bonnie View Road Tommie M. Allen Rec. Ctr. 2901 Pennsylvania Ave Martin Luther King Jr. Ctr. Senior Building 2828 Fish Trap West Dallas Multipurpose Ctr. 1400 W. Mockingbird Lane Visiting Nurses Assoc. 5150 Mark Trail Way Thurgood Marshall Rec. Ctr 3741 Abrams Rd St. Thomas Aquinas Drama Room 6906 Churchill Way Churchill Rec. Ctr Gymnasium 6801 Mountain Creek Pkwy Park in the Woods Rec. Ctr 6950 Beltline Road Fretz Rec. Ctr Gymnasium 2976 Cummings St. Cummings Rec. Ctr 1909 Crouch Rd Singing Hills Rec. Ctr.
Councilmember David A. Neumann Deputy Mayor Pro Tem Pauline Medrano Councilmember Vonciel Jones Hill Councilmembers Angela Hunt & Sheffie Kadane Councilmember Linda Koop
Councilmember David A. Neumann Councilmembers Ron Natinsky & Linda Koop Councilmember Vonciel Jones Hill Councilmembers Vonciel Jones Hill & Tennell Atkins
Arts Advocacy Day 2010
Tues. August 17th 6:00pm Tues. August 17th 7:00pm Tues. August 17th 6:30pm Tues. August 17th 6:30pm Tues. August 17th 7:00pm Tues. August 17th 6:30pm Tues. August 17th 6:00pm Wed. August 18th 6:30pm Thurs. August 19th 6:30pm Thurs. August 19th 6:30pm Thurs. August 19th 6:30pm Thurs. August 19th 7:00pm Thurs. August 19th 6:30pm Thurs. August 19th 6:30pm Tues. August 24th 6:30pm Tues. August 24th Mayor Pro Tem Dwaine Caraway Councilmember Jerry R. Allen Councilmember Carolyn R. Davis Councilmembers Delia D. Jasso & David A. Neumann Councilmember Ron Natinsky Councilmember Steve Salazar Deputy Mayor Pro Tem Pauline Medrano Councilmember Steve Salazar Councilmember Vonciel Jones Hill Councilmember Tennell Atkins Councilmember Sheffie Kadane 7616 Umphress Umphress Rec. Ctr 10200 White Rock Trail Lake Highlands Freshman Ctr 1229 Sabine St Eloise Lundy Rec. Ctr 1441 North Beckley Methodist Hospital Hitt Auditorium 18505 Midway Rd. Timberglen Library Auditorium 3212 N. Winnetka Anita Martinez Rec. Ctr 4605 Live Oak St Peak Academy 3114 Clymet Jaycee Zaragoza Rec. Ctr 8701 Greenmound Ave Pleasant Oaks Rec. Ctr 8601 Fireside Drive Fireside Rec. Ctr 950 E. Lawther Winfrey Point White Rock Lake 6969 McCullum Blvd. North Central Police Station Community Room 2750 Bachman Dr Bachman Rec. Ctr. 3080 South Hampton Kiest Rec. Ctr 1301 Edd Road Kleberg Rylie Library 6006 Everglade Road
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Councilmember Ron Natinsky
Councilmember Steve Salazar Councilmember David A. Neumann Councilmember Tennell Atkins Councilmember
Arts Advocacy Day 2010
6:30pm Tues. August 24th 6:30pm Thurs. August 26th 6:00pm Mon. August 30th 6:30pm Tues. August 31st 6:00pm Tues. August 31st 6:30pm Tues. August 31st 6:30pm Tues. August 31st 6:30pm Thurs. Sept 2nd 6:00pm Thurs. Sept 2nd 6:30pm Tues. Sept 7th 6:00pm Carolyn R. Davis Skyline Public Library Auditorium 6911 Lemmon Ave Frontiers of Flight Museum 4918 Hovenkemp Edna Rowe Elementary 1111 Martindell Martin Weiss Rec. Ctr 3601 S. Marsalis South Oak Cliff HS 3150 Bainbridge Dr. Ronald McNair Elementary 9220 Ferguson Rd. White Rock Church of Christ Fellowship Hall 1011 Midway Rd. Walnut Hill Rec. Ctr 724 Greencove Mark Twain Elementary 6500 S. Loop 12 Trinity River Audubon Ctr 2008 E. Keist Blvd Paul Laurence Dunbar Library
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Councilmember Angela Hunt Mayor Pro Tem Dwaine Caraway Councilmember Delia D. Jasso Mayor Pro Tem Dwaine Caraway Councilmember Tennell Atkins Councilmember Carolyn R. Davis
Councilmember Ann Margolin Mayor Pro Tem Dwaine Caraway Councilmember Vonciel Jones Hill Mayor Pro Tem Dwaine Caraway
Arts Advocacy Day 2010
Cuts to Dallas Arts Budget Leave Some for Dead Lee Cullum hosts the monthly program C.E.O. on KERA 13 Our summer battle for the Good, the True and the Beautiful has begun again. Or the Bad and the Ugly, the Naked and the Dead, however you like your art. It’s budget season at City Hall, and culture, whether high, low or middle-brow, has seldom been so threatened. City Manager Mary Suhm has done a heroic job of paring the predicted shortfall from $130 million to $35 million with painful measures like furlough days for firefighters and police. But she is not leaving them without hope. In mid-May, city staff presented a five-year plan to restore lost funding not only to the police and fire departments but also to the zoo; parks and recreation and the library, which is partially redeemed in the latest Suhm proposal; plus midlevel maintenance for streets, also now slated for renewal. However, Veletta Lill, former Council member and now our number one guardian of culture as head of Dallas Arts District, was quick to note that nothing was mentioned in that report about the arts. It’s as if the city is ready to renounce 40 years of active support of performance in Dallas and a commitment to cultural facilities reaching back much farther than that. The axing of the arts this year will be dramatic, drastic and in some cases fatal. Veletta Lill pointed out the extent of the carnage: Cuts in cultural services grants are budgeted at 73 percent; neighborhood touring programs, 100 percent; conservation of public art, 100 percent; the AT&T Center for the Performing Arts, 95 percent. In happier days, before the opening of the Winspear Opera House and the Wyly Theatre, the AT&T Center had a contract with the city for $2.5 million a year for maintenance. That was reduced to $800,000 for 2009 and an equal amount this year, none of which has been paid. Maria Munoz-Blanco, head of the Office of Cultural Affairs, said these funds would be forthcoming once the Annette Strauss Artists’ Square opens in the fall. As for 2011, all that these spectacular assets can expect from the city is $200,000, a staggering shortfall from the original agreement. ―Let them eat the proceeds from Moby Dick,‖ the Dallas Opera’s enormously successful world premier, will be the rallying cry for cost-cutters. Perhaps patrons will indeed make up the difference, though it will be a stretch in this economy. But who will salvage the Lone Star Wind Orchestra, the Orpheus Chamber Singers, the Allegro Guitar Society or the Asian Film group or the Holocaust Museum when they falter, deprived of the certifying city funding that helps attract matching grants from foundations? It will be a case of a thousand graces gone, or seriously diminished. Maria Munoz-Blanco declared a ―new paradigm‖ for the arts at City Hall, a paradigm based on ―less money.‖ The Meyerson Symphony Center, which she oversees, might deploy volunteer ushers, she said, and charge presentation fees to groups that use the facility. That certainly is a brave and necessary way of muddling through. But it is not the plan for the future that Veletta Lill and Councilwoman Ann Margolin believe we must have. They are right. The arts bring magic to a city, and make that city sing, and prosper. If you don’t have the magic, you don’t have anything. This independent commentary by Lee Cullum aired on July 7, 2010, on KERA FM
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Arts Advocacy Day 2010
2011 Arts Budget Message
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Key Message: Reduce the amount cut from OCA budget and apply cuts equitably across all sectors of the OCA budget Ensure that department cuts are subject to restoration when budget improves. Reduce fees charged by city facilities to city-funded arts groups in recognition of reduced support. Employment Impact Area arts agencies employ more than 10,000 persons as full-time, part-time and independent contractors. Major Role in Dallas Economy Dallas Arts and arts-related businesses generate $298 for every dollar the City spends on Arts programming and facilities. Total economic impact of the arts in Dallas was $549.7 million. (data 2006 most recent study) City Investment/National Image/Leverage of Private Support Dallas has made more than one billion dollars of investment in the Arts District and Arts Facilities. In October of 2009, the Dallas Center for Performing Arts opened the AT&T Performing Arts Centers that is expected to infuse $170 million annually into the economy and create 2,000 new jobs in Dallas’ Arts and hospitality industries. Dallas was recognized as number seven by Forbes Magazine as one of the top 10 U.S. Cultural Tourism Cities, beating San Francisco. The quality and quantity of cultural offerings in Dallas brings tourists, conference and conventions to Dallas and boosting our economy, supporting jobs, and attracting growth. Reducing City support for arts programming and facilities will send a negative message nationally while the City is promoting the Arts District as a major economic engine for the region and its key attraction for increasing cultural tourism and corporate relocations. K-12 Education Added Value and Learning Opportunities Annually arts organizations provide learning opportunities for more than 579,000 school children in North Texas area. (Deloitte 2010 study) Reduction of Crime Dallas Arts agencies collectively serve more than 1,585,600 youth in afterschool, summer and arts programs that contribute significantly to the reduction in youth crime.
Arts Advocacy Day 2010
Key Principles of Advocacy
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1. Advocate Daily. Build personal relationships with key decision makers NOW. 2. Present a unified message, purpose and strategy. 3. Establish coalitions. 4. Politics is fluid—change is constant. 5. Establish a strategy and plan. 6. Get to know your elected officials. 7. Establish how activities contribute to the greater good, i.e. 400 points higher on the SAT’s, lower drop out rate, encourages reading. 8. Treat your allies and opponents with friendly respect. 9. Work hard for your political friends, especially at election time. 10. Be honest. 11. Politicians respond to voters. Target voters for your advocacy efforts. 12. Strive for clarity and brevity in all communications. 13. Knowledge is power—become a resource/expert on your issue. Offer your resources and assistance at any time.
Arts Advocacy Day 2010
Media Relations Strategies 1. Develop ―water cooler‖ message—people can remember a max of 5 messages. Reason to speak is to motivate people—get them to do something. 2. Be engaging—use hands—talk directly to the people in the room. 3. Tell them about the benefits of your position. 4. Data dump—in handout only—they will not remember all of the figures, etc. 5. Issue a ―Call to Action.‖ 6. Tell stories—make facts come alive—have a setting and dialogue—where—what was said, etc. 7. Set up a problem—how did it get there. 8. Show emotion. 9. Prepare for disaster—if all else fails, speak and tell stories. 10. Everything is a sound byte—it is all about control of your words. Say something they want to use. Make the most amount of sense in the smallest amount of words. 11. Use bold action words. 12. Use clichés—reporters love to use them. i.e.- the subprime mortgage situation was an ―accident waiting to happen.‖ 13. Use emotion—economy will suffer if cultural activities will be ignored. 14. Use examples—get specific. 15. Attack—not people, but schools of thought. 16. Use absolutes—they get quoted—―Arts education reduces drop out rates.‖ 17. Use analogy—―The amount of money spent by the NEA is equal to the cost of a pack of gum for every American.‖ 18. Use humor. 19. Use rhetorical questions—ask and answer at the same time. 20. Use pop culture references.
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Arts Advocacy Day 2010
Successful Advocacy From a Public Relations Point of View 1. Advocate with only YOUR elected officials. 2. Understand key decision makers political position and how your issue might be difficult to adopt and maintain. Frame your message carefully. 3. Meeting with senior staff is often just as good or better than meeting with the principal. 4. Always make the ―ask.‖ Let them know what you want. Let them know what you want them to do. 5. Be prompt and patient. 6. Be prepared—top 3 issues, explain in simples terms, bring written information. 7. Be responsive—be prepared to answer questions. Promptly follow up with thank you notes and information you have promised. 8. Become resources—experts in your field. Build professional relationships with them. You will know more about art issues than they do. You are the expert. 9. Remember, you are the expert in your field and can provide the needed expertise. Everyone can be an advocate/activist. 10. NEVER BURN BRIDGES!
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Arts Advocacy Day 2010
Successful Advocacy From a Legislator Point of View Senator Rosenberg CREATE A BOND 1. 2. 3. 4. 5. 6. 7. 8. 9. Learn about the background of your legislator-education, interest, public policy stance. Personal interests—i.e. Does the spouse serve on any boards? What are the key issue—i.e. children, arts, economic development, etc. Arts voting record. Develop a relationship with the individual. Invite them to events. Provide public recognition—photos in your newsletters, website, etc. Your first ―official‖ meeting should not be the first time meeting with the individual. Your first meting should not be your last meeting.
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BIGGEST MISTAKES 1. Failure to profile your organizations/industry in terms as related to the member’s interest. Why should s/he care? 2. Too big of an agenda- 5 ―asks‖ maximum. 3. Disorganized presentations— jumble of stats, too many people. 4. Give accurate information—very embarrassing if they repeat what you have said. 5. Failure to engage member—do not talk ―at‖ him/her. 6. Failure to develop a follow up plan. 7. Failure to make a specific ―ask.‖ 8. Failure to recognize past support and leadership in your area of expertise. 9. Getting angry if they do not agree with your position. 10. Thinking that you are bothering the member by asking for and meeting with them. WHAT TO DO 1. 2. 3. 4. 5. 6. Provide accurate, interesting, engaging information. Ask them pertinent questions. Ask for support. Personalize why you want support. Do not send 3,000 cards/letters all the same. Do your homework-know if they have supported your position in the past. OUR BIGGEST ASSETS: CREDIBILITY, EXPERTISE, POLITICAL CAPACITY, PASSION
Arts Advocacy Day 2010
TALKING POINTS: RESTORATION OF BUDGET CUTS TO OCA ARTS FUNDING
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ECONOMIC IMPACT/ECONOMIC DEVELOPMENT The economic impact of the arts is substantial: More than 5,606,500 million people attended 49,431 City funded arts events and cultural events in our City in 2009. For every $1.00 invested in the arts in Texas, more than $298 of cultural impact on the economy occurs (Dr. Ray Perryman study for Texas Cultural Trust). The City's investment in the cultural arts leverages substantial private support. In 2009, the City’s investment of $14.2 million leveraged $123.3 million in private sector support. Less investment by the City equals less economic development and investment by the corporate and private sectors. The arts are essential to the long-term economic development initiatives in our community. In a time of economic downturn, it is not logical to cut something that has proven to have great economic impact. Other cities are moving forward to compete with Dallas for corporate relocations, tourism, convention business, and events, and the arts are a key factor in attracting such activity. There are cities in much worse shape than Dallas who are not considering such draconian cuts. In fact, no other city in the USA has suggested cutting arts funding so severely.
CRIME/PUBLIC SAFETY The Best Crime Prevention Program is better quality of life: The arts programs offered to the youth in our community are effective tools for reducing crime, truancy and gang involvement. Some of the very best programs for at-risk youth are being produced by our arts groups during the non-school hours and are a cost-effective way of creating alternatives to crime and drug-use. If the arts budget is cut, many of these programs will be cut or drastically reduced. Arts plus youth equals less crime and in the long run, will reduce the need for law enforcement. Arts Programs during non-school hours take place in every neighborhood in the City.
Arts Advocacy Day 2010
EDUCATION The arts are a key component in the educational system. They are a vital element of educational success, linked to superior student performance across a broad range of measures. Arts Programs are critical to reducing the drop-out rate in our schools. According to the study ―Champions of Change‖, the arts have a measurable impact on students in "highpoverty" and urban settings and the arts in after-school and summer programs guide disadvantaged youth toward positive behavior and goals. Arts Programs will help develop the creative workforce of the future. The future workforce will enter ―a world in which comfort with ideas and abstractions is the passport to a good job, in which creativity and innovation are the key to the good life.‖ (Tough Choices or Tough Times) Arts Programs provide our citizens with lifelong learning opportunities. QUALITY OF LIFE Dallas is a city that values imagination, quality, industry and achievement: The City of Dallas is making an extraordinary commitment to the arts in the Arts District with the Center for the Performing Arts that will benefit the entire community providing a broad spectrum of high quality cultural activities. Programming cuts would jeopardize the ability of local groups to perform in these new venues. Now is not the time to slow the process of developing Dallas arts organizations into world-class institutions when we are on the cusp of completing the finest arts district in the country. INCLUSIVE CREATIVITY/LEGACY The arts are critical to the expression and celebration of our diversity and are also our most fundamental means of communication: We can communicate to people from other countries and cultures without knowing their language through the arts. We can communicate across centuries through the legacy of the arts we create today. The arts are an important bridge to understanding between cultures. Arts organizations are working in all council districts to bring cultural programs to all citizens.
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Arts Advocacy Day 2010
TALKING POINTS (Long Version): RESTORATION OF BUDGET CUTS TO OCA ARTS FUNDING
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ECONOMIC IMPACT/ECONOMIC DEVELOPMENT The economic impact of the arts is substantial: More than 5,606,500 people attended 49,431 City funded arts events and cultural events in our City in 2009. More people attended major cultural events, exhibits, classes and arts festivals than attend all professional sporting events in the Metroplex combined. For every $1.00 invested in the arts in Texas, more than $298 of cultural impact on the economy occurs (Dr. Ray Perryman study for Texas Cultural Trust). The City's investment in the cultural arts leverages substantial private support. In 2009, the City’s investment of $14.2 million leveraged $123.3 million in private sector support. Less investment by the City equals less economic development and investment by the corporate and private sectors. In 2009, the City completed six public art projects and 43 public art conservation projects. When added together the combined totals of the budgeted expenses for all city-funded arts groups for 200 was $123.3 million. The City of Dallas invested $14.2 million in those organizations through their grants and other support, or 11% of the total amount spent on employment in our local arts industry. The arts are essential to the long-term economic development initiatives in our community. Wide-ranging broad-based investment in the arts can be a fundamental force in providing greater opportunities for the least advantaged segments of society. In a time of economic downturn, it is not logical to cut something that has proven to have great economic impact. With construction costs increasing, deferring repairs to our cultural facilities will only make them more expensive later. The result will degrade the public and private investment in arts facilities and the quality of operations within those facilities. Other cities are moving forward to compete with Dallas for corporate relocations, tourism, convention business, and events such as the Olympics. The arts are a key factor in attracting this activity.
Arts Advocacy Day 2010
CRIME/PUBLIC SAFETY The Best Crime Prevention Program is better quality of life: The arts programs offered to the youth in our community are effective tools for reducing crime, truancy and gang involvement. Some of the very best programs for at-risk youth are being produced by our arts groups during the non-school hours and are a cost-effective way of creating alternatives to crime and drug-use. If the arts budget is cut, many of these programs will be cut or drastically reduced. Arts plus youth equals less crime and in the long run, will reduce the need for law enforcement. Arts Programs during non-school hours take place in every neighborhood in the City.
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EDUCATION The arts are a key component in the educational system. They are a vital element of educational success, linked to superior student performance across a broad range of measures. Arts Programs are critical to reducing the drop-out rate in our schools. According to the study ―Champions of Change‖ (GE Fund/MacArthur Foundation Report), the arts have a measurable impact on students in "high-poverty" and urban settings and the arts in after-school and summer programs guide disadvantaged youth toward positive behavior and goals: - Students with high levels of arts participation outperform "arts-poor" students on virtually every measure. - The arts have a measurable impact on students in "high-poverty" and urban settings. - Learning through the arts has significant effects on learning in other domains. - The arts enable educators to reach students in effective ways. - Arts experiences enhance critical thinking abilities and outcomes. - Non-school hours are the most likely time for adolescents to engage in at-risk behavior. Young adolescents are least likely to get the support they need, leaving them at great risk of teen pregnancy, alcohol and drug abuse, suicide, violence and inadequate education. Arts Programs will help develop the creative workforce of the future. The future workforce will enter ―a world in which comfort with ideas and abstractions is the passport to a good job, in which creativity and innovation are the key to the good life.‖ (Tough Choices or Tough Time – UDE/NEA) Arts Programs provide our citizens with lifelong learning opportunities.
QUALITY OF LIFE
Arts Advocacy Day 2010
Dallas is a city that values imagination, quality, industry and achievement: The City of Dallas is making an extraordinary commitment to the arts in the Arts District with the Center for the Performing Arts that will benefit the entire community providing a broad spectrum of high quality cultural activities. Programming cuts would jeopardize the ability of local groups to perform in these new venues. Now is not the time to slow the process of developing Dallas arts organizations into world-class institutions when we are on the cusp of completing the finest arts district in the country.
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INCLUSIVE CREATIVITY/LEGACY The arts are critical to the expression and celebration of our diversity and are also our most fundamental means of communication: We can communicate to people from other countries and cultures without knowing their language through the arts. We can communicate across centuries through the legacy of the arts we create today. The arts are an important bridge to understanding between cultures. Our knowledge of ancient cultures is known primarily through their art – cave paintings, mosaics, sculpture, drawings, and frescoes. It is important to leave a long lasting legacy for future centuries. The Neighborhood Touring Program is the only City of Dallas Program that employs individual artists from all disciplines, age groups, and ethnicities. If we eliminate this program through funding cuts, we will lose vital access to cross-cultural participation. Arts organizations are working in all council districts to bring cultural programs to all citizens.
Arts Advocacy Day 2010
Office of Cultural Affairs Statistical Report Charla Sanderson Cultural Affairs Manager Statistics from 2008-09 – Last completed OCA Fiscal Year 2008-2009 OCA Events and Attendance OCA Events COP Funded Groups CPP Funded Groups NTP Artists COP Number of Youth 47,016 236 152
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Attendance 3,859,223 524,787 20,703 1,585,600 (included in total above)
Totals
49,431
5,606,502
2008-09 General Statistics Total Number of COP Organizations Total Number of CPP Organizations Total Number of NTP Artists Total Budget Expenses by all funded COP Organizations Total Budget Expenses by CPP Organizations Total Budget of Cultural Contracts COP Private Sector Support CPP Private Sector Support Total Budget for Neighborhood Touring Program Budget
41 57 59 $96,146,822
$2,025,257 COP -$2,792,609 CPP - $130,000 Total - $2,792,609 $92,000,740 $2,336,109
$123,000
Arts Advocacy Day 2010
2010 Economic Impact Study of Arts and Cultural Organizations In North Texas Fact Sheet The 2010 study represents the seventh of its kind, and measures the economic impact of the arts and the cultural organizations in North Texas in 2007, 2008, and 2009. The 2010 study reports that nonprofit arts and cultural organizations in North Texas contributed more than $3.05 billion to the region’s economy from 2007 to 2009. In addition, this study provides and overview of prior results from the study’s first year, in 1990, to 2009 (see chart below). 2007 The total economic impact of the arts in the North Texas area for the year 2007 was approximately $998.2 million. 2008 The total economic impact of the arts in the North Texas area for the year 2008 was approximately $995.3 million. 2009 The total economic impact of the arts in the North Texas area for the year 2009 was approximately $1.06 billion. In 2009, survey respondents reported: Approximately 6,000 performances/exhibitions were provided. Over 579,000 school children were provided learning opportunities by regional arts/cultural organizations Approximately $68 million was earned through ticket sales, memberships and other activities Volunteers donated approximately 310,000 hours of service The total aggregated economic impact of the arts in North Texas over the twenty year period from 1990 to 2009 is approximately $15 billion, as adjusted for inflation. Historical Results Overviews of Total Economic Impact-1990 to 2009 ($ in millions, adjusted for inflation)
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Arts Advocacy Day 2010
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Economic Impact of the Nonprofit Arts Industry
Total Economic Activity Total Spending by Nonprofit Arts Organizations Total Spending by Nonprofit Arts Audiences
$166.2 Billion $63.1 Billion $103.1 Billion
Total Full Time Equivalent Jobs Supported
5.7 Million
Total Tax Revenue Generated Federal Income Tax Revenue State Government Revenue Local Government Revenue Resident Household Income Generated
$29.6 Billion $12.6 Billion $9.1 Billion $7.9 Billion $104.2 Billion
Arts Organizations are responsible businesses, employers, and consumers. Spending by nonprofit arts and culture organizations- only a fraction of the total arts and entertainment industry- was an estimated $63.1 billion in fiscal 2005, and leveraged an additional $103.1 billion in event related spending by arts audiences. This $166.2 billion in total economic activity supports 5.7 million FTE jobs and generated $29.6 billion in government revenue annually. From large urban cities to small rural towns, this research shows that the nonprofit arts are an economically sound investment. They attract audiences, spur business development, support jobs, and generate government revenue. Locally as well as nationally, the arts mean business. The arts are a growth industry. In five years, the economic activity of nonprofit arts organizations and their audiences grew nearly 24 percent from $134 billion in 2000 to $162.2 billion (11% when adjusted for inflation). Source: Arts & Economic Prosperity III, Americans for the Arts. 2007. www.AmericansForTheArts.org
Arts Advocacy Day 2010
Nonprofit Arts Attendees Spend an Average of $27.79 Per Person
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Non-Local Audiences Spend Twice as Much as Local Audiences
When governments reduce their support for the arts, they are not cutting frills. Rather, they are undercutting an industry that is a cornerstone of tourism, economic development, and the revitalizations of downtowns. When governments increase their support for the arts, they are generating tax revenues, jobs, and a creativity-based economy. Data collected from 95,000 attendees at a range of arts events reveal an average spending of $27.79 per person, not including the price of admission. This spending generates an estimated $103.1 billion of valuable revenue annually for local merchants and their communities. Non-local audiences spend nearly twice as much as local attendees ($40.19 compared to $19.53), demonstrating that a community that attracts cultural tourists stand to harness significant economic rewards. Source: Arts & Economic Prosperity III, Americans for the Arts. 2007. www.AmericansForTheArts.org
Arts Advocacy Day 2010
Percentage of 143.3 Million US Adult Travelers that Included Cultural Events on Trips of 50+ Miles (2001)
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Two-thirds (65%) of American adult travelers say they included a cultural, arts, heritage, or historic activity or event while on a trip of 50 miles or more, one-way, in the past year. This equates to 92.7 million cultural travelers. Of the 92.7 million adult travelers who included a cultural event on their trip, 32% (29.6 million travelers) added extra time to their trip because of a cultural art, heritage, or historic activity or event. Of those who extended their trip, 57% did so by one or more nights. Compared to all US travelers, cultural tourists spend more ($631 vs $457), are more likely to use a hotel (62% vs 56%), travel longer (5.2 nights vs 4.1 nights), and are more likely to spend $1000+ (18% vs 12%). Source: Partners in Tourism and Travel Industry Association of America, 2002. www.AmericansForTheArts.org
Arts Advocacy Day 2010
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Creative Industries: Business and Employment in the Arts
Nationally 668,267 Arts Businesses in the US employ 2.9 Million workers
The Top Ten states with the greatest number of Arts Businesses are CA, NY, TX, FL, IL, PA, MI, GA, NJ, and WA. The Creative Industries study provides a research-based approach to understanding the scope and importance of the arts to the nation’s economy. This study is a unique representation of both the nonprofit and for-profit businesses involved in the creation or distribution of the arts. The creative industries are composed of the arts-centric businesses that range from non-profit museums, symphonies, and theatres to for-profit film, architecture, and advertising companies. Nationally, there are 668,267 businesses in the US involved in the creation or distribution of the arts. They employ 2.9 million people, representing 4.05% of all businesses and 2.18% of all employees, respectively. Creative Industries reports for EVERY Congressional District and state in the country can be downloaded at www.AmericansForTheArts.org/CreativeIndustries This data is current as of January 2010
Source: Dun & Bradstreet. Analysis by Americans for the Arts. www.AmericansForTheArts.org
Arts Advocacy Day 2010
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Arts Facts
Economic Impact of the Arts… When public and private sector leaders fund the arts, they not only enhance our quality of life, but also invest in our economic well-being. Spending by the Arts Audiences… The nonprofit arts, unlike most industries, leverage significant amounts of event-related spending by their audiences. Attendance at arts events generates related commerce for hotels, restaurants, parking garages, and more. Cultural Tourism… 65% of Americans adult travelers included a cultural event during a trip I n 2001. Cultural travelers are ideal tourists—they spend more and stay longer. Creative Industries… An analysis of Dun & Bradstreet data reveals that the creative industries comprise 4.3% of all US businesses and 2.2% of all US jobs. Artistic Employment… Artist compromise 1.5% of the employed US workforce, according to the US Bureau of Labor Statistics. Impact on Cognitive Development… Neuroscientists find training in the arts improves cognition. Music, acting, and dance improve a range of life and academic skills. SAT Scores and the Arts… Students with four years of high school arts classes have higher SAT scores than students with one-half year or less. Arts Programs for At-Risk Youth… Studies by the US Department of Justice researcher demonstrate increased pro-social behavior among youth with arts programs. Improved Academic Performance… Students who participate in the arts, both in school and after school, demonstrate improves academic performance and lower drop out rates. www.AmericansForTheArts.org
Arts Advocacy Day 2010
City of Dallas Mayor and Council Members Tom Leppert, Mayor 1500 Marilla St., Room 5EN, 75201 Dwaine R. Caraway, Mayor Pro Tem- Place 4 1500 Marilla St., Room 5EN, 75201 Pauline Medrano, Deputy Mayor Pro Tem- Place 2 1500 Marilla St., Room 5FN, 75201 Delia D. Jasso—Place 1 1500 Marilla St., Room 5FN, 75201 Dave Nuemann—Place 3 1500 Marilla St., Room 5FS, 75201 Vonciel Jones Hill—Place 5 1500 Marilla St., Room 5FN, 75201 Steve Salazar—Place 6 1500 Marilla St., Room 5FS, 75201 Carolyn R. Davis—Place 7 1500 Marilla St., Room 5FS, 75201 Tennell Atkins—Place 8 1500 Marilla St., Room 5FN, 75201 Sheffie Kadane—Place 9 1500 Marilla St., Room 5FS, 75201 Jerry R. Allen—Place 10 1500 Marilla St., Room 5FS, 75201 Linda Koop—Place 11 1500 Marilla St., Room 5FN, 75201 Ron Natinsky—Place 12 1500 Marilla St., Room 5FN, 75201 Ann Margolin—Place 13 1500 Marilla St., Room 5FS, 75201 214.670.4054 214.670.0646 fax 214.670.0781 214.670.4171 fax 214.670.4048 214.670.5117 fax 214.670.4052 214.670.5117 fax 214.670.0776 214.670.5117 fax 214.670.0777 214.670.5117 fax 214.670.4199 214.670.5117 fax 214.670.4689 214.670.5117 fax 214.670.4066 214.670.5117 fax 214.670.4069 214.670.5117 fax 214.670.4068 214.670.5117 fax 214.670.7817 214.670.5117 fax 214.670.4067 214.670.5117 fax 214.670.2816 214.670.5117 fax
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Angela Hunt—Place 14 214.670.5415 1500 Marilla St., Room 5FN, 75201 214.670.5117 fax How To Find Your City Council District Online:
Arts Advocacy Day 2010
1. Go to www.dallascityhall.com 2. On the left hand column, under ―Find,‖ click on ―A Map.‖ 3. From here, there are one of two ways to find your home: a. To navigate to your specific location, click on the map in the general area where you live. It will zoom in to where you clicked. Keep clicking until you get to your street, then click the button above ―Query a Point‖ and click on a location near your house. It will tell you, for a spot where you clicked, all the details- City Council person, district, police beat, trash days, and much more. b. You can also enter your address. You must hit TAB several times to get to the blanks where you can enter your address. From the main ―Find a Map‖ page, it will take approximately twelve clicks. Once you have your cursor in the correct spot, enter your address. Then TAB to the zip code spot and enter your zip code. Once your information has been entered, hit return and your information will appear on the right hand side of the screen.
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Arts Advocacy Day 2010
Advocacy Day Follow-up Checklist
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Find your council district. Write a thank you note to your Councilman for attending Advocacy Day, if applicable. Write a thank you note to the Honorable Mayor Leppert for attending Advocacy Day. Write a ―call to action‖ letter to your representative. Make sure this is a separate one from the thank you letter. Show the enclosed power point to your board members to explain why we need their help. Email the sample letter to your board, patrons, and friends and ask them to send it to their city council member. If not already a member, join the Dallas Advocacy Coalition for Arts and Culture at www.dallasneedstheart.org. Attend DACAC meetings once a month. Add advocacy to your curtain speeches. Develop a concise 30 second summary of why the arts are important to use at mixers and cocktail parties throughout the year.
Arts Advocacy Day 2010
9:45 - 10:30 Advocacy Do’s and Don’ts NOTES
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Arts Advocacy Day 2010
10:45 - 11:30 Advocacy and the Media NOTES
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Arts Advocacy Day 2010
Keynote Speaker Dr. M. Ray Perryman NOTES
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