ASL
Content
Can achive the development
BUSINESS PLAN
SANJITH KUMAR
Project Report Of
RESORT
Can achive the development
ABOVE SEE LEVEL
Address Above see level Private Ltd Nelliabmbathi,Palakkadu kerala,India 111098 Telephone no:3436(0)768857848994 3436(0)546377474674 Mobile: 34369000546674874 Fax No: 34369000768857754 Email: Website: [email protected] www.asl.com
Submission Date: 30-01-2011
Can achive the development
Table Of Contents
Products.....................................................................................................................................10
Product Description...............................................................................................................................10 Tractor.....................................................................................................................................................13 Important equipment for pulling machinery around. Most of the other equipment cannot be operated without this.............................................................................................................................................13 Hay baler.................................................................................................................................................13 Responsible for producing bale that is then fed to the cows. Each round bale produced by this machine is enough to feed 25 animals a day.........................................................................................................13 Combine..................................................................................................................................................14 The machine used to harvest crops for feeding to the cows, or for selling off. If you plan to grow cow feeds, you would need this definitely.....................................................................................................14 Storage buildings....................................................................................................................................14 These buildings are useful for storing the feeds and the plants that grow in this business....................14 There are also specialized buildings that are designed to store cow’s manure, as they are good fertilizers for the crops............................................................................................................................14 Advertising.............................................................................................................................................14 Pricing Strategy .....................................................................................................................................20
IX. 32
Appendix………………………………………………………………………………….…
A. Resumes…………………………………………………………………………………… 32 B. Visual Trace Screen Shots……………………………………………………………..… 32 C. BGSTech Financial Model………………………………………………………………… … 32
1.0 Executive Summary
It is a project to start a medium scale Resort,that includes the accomadation facilities, restaurant,entertainment facilities,garden, and the traditional health treatment system is called Ayurvada.This project destination will be in a famous tourist destination in south India
Can achive the development
This business plan leads the way. It renews our vision and strategic focus. This plan includes this summary, and chapters on the company, facilities and services, health treatment, market focus, action plans and forecasts, management team, and financial plan. The Above See Level project is looking forward to be a growth oriented company with buisness commitment of ensures the quality and environment.Ensure the customers satisfaction by providing high quality meat products in cheap sustainable price, give First-class treatment in service industry,hotel industry,health tourism industry production industry and their related field. By the analysis of industry trends, the company management recognizes that, it’s an opportunity to attract the national and international customers as per their needs. Also some percentage of income can be earn by the traditional health care treatment system, Ayurvada wich is famous in the world.Another plan to make a good image in front of the customers in food production.Also the company looks food production sector as an income generating source. Traditional markets for edible meat by-products have gradually been disappearing, because of health concerns and the low economic return. Instead, meat processors have been developing non-food uses for these products, using them in pet food, pharmaceuticals, cosmetics and animal feed.So the company management is decide to set up a vegetable food court associated with The Above See Level Resort.Entertainment programs includes in this project are multilevel gymnacium,High class garden consists different types of orchids,swimming pool,small children park (pay as use in low price) and an information centere, which can provide the informations about the famous local tourist destinations. .
COMAPANY FUTURE PLANS
This company plan to increase the service capability 2 times within next 2 years. At the same time the employments will be 3 times of the present numbers of workers. Also the profits and income generation cross the target of 5 times than the starting periods.Looking the distinct future,company can
Can achive the development
earn enourmous amount of the money and can achive the development with respect to their needs. The profit of the first two years is directly invested to next year’s resort development plans. The companies hope that, it will get a prestigious brand king for a distinct futurename in front of the customers and abroad markets.Morover the organization can start production of large variety of items. A common problem in the hotel and tourism industry industry is the lack of well developed infrastructure and baisic facilities to perform in front of their customers and competitive to other big organizations. There is also a scarcity of good-quality of health tourism treatment system, food availability centre and so on.. Those that exist in a particular country are not evenly Distributed, so that some livestock-producing areas have none at all. To enhance global competitiveness, the region's hotel industry should work with governments And the private sector to develop policy reforms related to importation, trade and pricing of inputs. Support in terms of technology and infrastructure should also be provided to the livestock and Resort or cottage industry sector sector. Despite the problems besetting the Hotel and tourism service industries, it is apparent that these Industries can be globally competitive given the right environment and support. Investment into garden maiking,park construction,road , transport facility to the local surroundings will greatly enhance productivity and efficiency. Investment into processing must include the Construction of modern abattoirs and cold storage facilities, and the use of refrigerated delivery Vans. Marketing improvement is also an urgent task. Such investment will complete the integration Of Asian livestock production with the hotel, resort,and health tourism industry.
1.2 Mission
MISSION
Can achive the development
The very mission of this company is to increase current capacities to establish continual improvement in performance & meeting with customer’s expectation.Even in the modern economic world,the company is committed to protect the environments and their surroundings.
1.3 Keys to Success
1. Keep the relationship between the customers tour operators,visitors 2. Concentrate the service than the profit. 3. Analyzing the company performance in each year. 4. Keep the relationship between the employees and management
2.0 Company Summary
Above the sea level company is companies which works in service field and mainly produce the food items. Working in a village area, which is suitable for build a care. The target of the company is work within minimum expenditure and earn the maximum profit the restructuring concept involves transforming the secondary parts of the carcass into high-value products which sell at a reasonable price, and have eating characteristics similar to those of the solid vegetable dishes and treatments. The company making restructured real steak with low-cost secondary products. We’re developing a flaked and formed pork steak. Today, fast-food chains are offering a wide variety of restructured red meat, poultry, and seafood products throughout the world. The primary rationale for restructuring meat is to transform relatively lowvalue carcass parts into products that have an increased market value. The restructuring processes also make it possible to create a wide range of products. In addition to the fabrication of steaks and chops, restructured meats can be formed into dice, sticks and nuggets of any shape or size. Not only is restructured meat cheaper, but its cooked yield and nutritive value can both be predicted more accurately. One problem associated with restructured meats is oxidation, which turns meat rancid. Restructured meats
Can achive the development
occur unpredictably, with splotches of green and brown among the redbrown color desired. There may also be an excessive amount of connective tissue (probably the major economic concern to the producer of chunked and formed products), while retailers may be reluctant to sell restructured meats. Most flaked, chunked and formed products are retailed as frozen products.. Meat productions potentially appealing to people who have the necessary land and resources to make it pay. Whether you’re planning on setting up an operation for organic cattle farming, dairy cattle farming or beef cattle farming, the industry of cattle farming is becoming progressively fashionable and lucrative. Cattle can be raised on land which has few other uses, such as areas of land which are unsuitable for any other crop except grass. There are a number of elements to look at and these include calving, inoculation and breeding. For many people cattle farming is an activity which requires less labor input than most farming activities and it is important to look at your specifc objectives when setting out along the path of farming cattle, since there are a number of different ways of farming cattle for net income. Alternatively the feeding can continue until the calves weigh considerably more and therefore make them more attractive to the beef wholesalers or even to consumers directly. The purchase of acceptable herd stock is of supreme importance and generally the size and quality of animal is more significant than the actual breed of cattle used. Cattle with abnormal fat are best avoided since they are likely to gain weight slowly, particularly in the first couple of months. Check prospective purchasers cautiously, good cattle should be alert, bright eyed and move around normally. Exceptions to this should be regarded with a degree of mistrust. Similarly, and much like humans, small framed cattle will generally end up as relatively light in weight and those with heavier frames will tend towards the heavier weights. It’s usually best to purchase cattle that are regular in frame since widely diverse frame sizes tend to need different feeding programs, which in turn requires more work. Many cattle farmers have now seen the rewards of selling directly to consumers but if company plan to do this then it is important to consider having a sturdy business plan with specific aims in mind.
Can achive the development
Wherever practicable have a specific location for selling since it is generally easier and cheaper to transport live animals for a relatively short distance than a packaged and refrigerated product. As with most endeavors, companies merchandise should be well branded and your facilities clean and in good repair.
2.1 Company Ownership
This company is a privately-held corporation owned in majority by its founder and president, chairman of this company. There are no part owners. All properties of this company registered in the name of company director .This means all property and capital in the control of the Manager.
Statement of purpose A.Financing
The total expenditure of this business invested in the name of the company. The source of the money includes management savings, bank loans, government subsidies, interest groups donations and grant of public sector boards. The management can earn the sufficient amount of profit within definite deadline.
B. OPERATING GUIDE
The management and employees committed to do the company operation in a competitive profit based environment. The all staff of the company strictly under the observation of company management. At the same time, each of the employ can suggest their own opinions and suggestions to the company operations. If it is possible, management will discuss about the opinion.
Can achive the development
It is clear that, all operations of the company should be environmental friendly and Responsible to the local society.
C. COMPANY HISTORY: There is no specified company history. It
is a starting project and d proposed the ideas in front of the managing governor’s body. However, companies already study the industry firms and their related field.
Vision
LAND AND LOCATION
Nealliabatti is rural village,, kerala, India, was formed on No 8, 1945 as the 13th district by carving out areas from The Folk etymology of the word says it is a combination of paddy field and land, making it 'The Land of Paddy Fields’. There are many indigenous tribal in this area. There are 700000 annual tourist visit this place to see the beaty,feel the atmosphere.The proposed place of thje project coverd by a famous national park’Parambikulam tiger project .Additionally lot of local, national tourists visit this place to enjoy the beauty of nature , and engae the entertainment.All the infrastructural facilities are available in the location like water, electricity, transportation, communication. Hence this location is ideal for such a project.
BUILDING
The total area of land expected to this project is 5 acres.5 acres of area for construct the building (three resort buildings)( small separate buildings for
Can achive the development
tourist accomadation with food court.The health club, Ayurvada treatment centre, garden will be in othe 2 acres.1.5 acre for construct the accommodation facilities for employees and farm tourists In front of the main building there will be a large parking area for supply vehicles of the company with the security system.
Products
These companies expect to produce different kinds of items as per the needs of industry and respect to the capability of the farm house.
Product Description 1. ACCOMADATION(RESORT)
Which is a one kind of a service to earn the profit from the project. The above the sea level plan to the construct three different class resort villas varying the number of bed rooms.
2. Restorent
It is project to supply the quality food comparatively in low price . The speciality of this restarent is that only distribute the vegetarian food.This project will be an eco friendly one. The seating capacity of this restarent is approximately 100 people at one time.
3. Health Treatment in Ayurvada
This is one of the health tourism project associated with the kerala government health and tourism department.
4.Entairtainment a. Gym
Can achive the development
b.Garden c. small scale children park d. Information center about the local area. COMPETITION
In Hotel and resort industry sector about thousends companies working in the similar field, and all are successfully survive due to the demands of their services.So that, the company has the confidence of their project. The superiority of this business is the demand of products; company can earn the maximum profit in minimum expenses due to the geographical position of the farm house.
Trends in competitive companies
The similar companies’ general trends are, advertising through the media, introducing the new kind’s products of the milk in different flavor for attracting the maximum customers. The tricks of reducing the price of items, when the new companies come into the industry
Advertisement
The company plan to give the advertisement through the different kinds of media such as Internet,Local televisions.Copany has its own website, which can give the information to customers and anyone who related to company.
SWOT ANALYSIS
This project is the result of a thorough study and effort. The company could find outlets’ strength, weakness, opportunity and threats which will be a turning point and Striking point of this business plan.
S – Strength
Almost all of the companies working with enormous profit and good feedbacks. So it is an added advantage.This project is the nature friendly project. Andone of the major strength of this project is that it is a low cost project with deep rooted focus.
Can achive the development .
W – Weakness
Forced to work in a highly competitive industry due to the large numbers of public sector companies. May the tourist seasons badly affect the total resort industry area.For example, government falures,Bad wather situations etc.
O – Opportunity
The number tourists increases each and every year.They should be need the facilities to a global travel.This is a golden oppourchunity for our company.As the population increases the needs of food products also increases. Most of the customers are in Kerala like to use the vegetable products. Its gives the opportunity to make a good profit.
T – Threats
These product productions are highly depend on whether situations. So we have to be more aware of the weather and economic conditions of the time. Competition is not a thing to be set apart. It is a world of competition, so to get a standard and keep the standard in a market is risky too.
MARKET
There is booming industry in kerala and inid in the case of hospitality sector and hotel industry. Sausage.It is clear that , if a hotel or resort provide the good service in hospitality induttry,that will be great success in this field.Because of the project destination, its higly sensitive to success a business in a tourist destination Classification CookedSmoked Emulsion Sausages Olive loaf, pickle and
Can achive the development
Loaves and Pimiento loaf, pressed Luncheon Ham, Fresh or fresh Fresh pork sausage And smoked Bratwurst, Sausages Mettwurst Liver SausagesBraunschweiger Cooked-gelled Dry or semi-dry DrySausages - Peperoni, Salami Sausages Semi-dryCervelat, Thuringer
Frankfurters, bologna Vienna sausages
2. Cooked and Frozen Items
Is a new kind of marketing idea to sell the ready to cooked items By calculating the industry price of the products, farm can easily survive in first economic year.
3. Low price items
This is a new starting in Kerala marketing to produce the very lowest price items.
Tractor
Important equipment for pulling machinery around. Most of the other equipment cannot be operated without this.
Hay baler
Responsible for producing bale that is then fed to the cows. Each round bale produced by this machine is enough to feed 25 animals a day.
Can achive the development
Combine
The machine used to harvest crops for feeding to the cows, or for selling off. If you plan to grow cow feeds, you would need this definitely.
Storage buildings
These buildings are useful for storing the feeds and the plants that grow in this business
There are also specialized buildings that are designed to store cow’s manure, as they are good fertilizers for the crops.
Advertising
The company will utilize aggressive advertising strategies to further market its products. These strategies include the promotion of products through the sponsoring of spots on cooking shows and exhibitions, and also engaging prominent chefs to help promote this fledgling industry. Develop a mission statement and set your business goals. An example of a mission Statement might be "To provide the the best tasting, most humanely raised freezer beef in The tri state area." Your goal may be to sell enough freezer beef to pay the mortgage on The farm.
Define the size and type of operation. Keeping with our freezer beef model, choose a Breed or type of beef cattle and decide if you will raise your own calves or buy weaned
Can achive the development
Calves from a cow/calf producer. Working through the business plan will help you decide if Your initial goals are feasible.
2
Marketing is the most important part of your business plan. The marketing part of companies Business plan defines how you will sell your cattle and make money. The type of cattle Operation you choose will determine the type of marketing activity you will perform. Basic Marketing principles apply to cattle operations the same as any other business. Keep the Four P's of marketing in mind: product (cattle), promotion, planning and place (distribution). You have to define what you are selling, who your potential buyer is, how you will let those Buyers know you have cattle for sale, and how you will get the cattle to the buyers.
3
The financial management section of your business plan includes all financial impacting
Can achive the development
Information. This includes cash flow projections, equipment costs and inventories, breakEven analyses, production records and expenses. The type of cattle operation you choose Will depend on the financial resources you have available and your ability to withstand Fluctuations in cash flow. A stocker business for example will need enough cash to Purchase land with shelter and water, purchase calves and feed, and be able to wait up to a year before selling the cattle to recoup expenses and make a profit. Production records Will be important to understanding calf pounds of gain to feed conversion ratios and thus Help make decisions on what type of cattle to purchase next year.
4
Define your organization and management needs. Work out the day to day operations of Your cattle business including key personnel and their activities. Cattle are living breathing Creatures that need daily care. Any good plan needs to define how that care will be given And by whom.
Can achive the development
This section also defines ownership plans, insurance, taxes and estate planning. It's Important to search out a good farm tax accountant to help you with the tax and estate Planning aspects of your cattle operation. As a farm you will have different tax rules Than many other types of businesses. Farm insurance includes your house, barns and Equipment plus liability. Your farm policy may or may not include your cattle. The type of cattle operation you have chosen will determine if you carry a separate policy for
EMPLOYEMENTS AND WORKERS
Details of wages Machine operators: Drivers: Rs.100 per hours
Rs.10000 per month (not include T.A and D.A)
Office workers: Rs.10000 per month (not include T.A and D.A) Farm workers: 7000 per month (not include T.A and D.A) Bio gas operators: Rs.8500per month (not include T.A and D.A) General Manager: Rs.50000 per month (not include T.A and D.A) Fertilizer plant operators : Rs.7000 per month (not include T.A and D.A) Workers in distribution store Vetinory Doctor : Rs.6500 per month : Rs.25000 per month
Can achive the development
1. Building maintaince and machine operations: Five employees in hours base payment (They should be experienced) 2. Drivers Four Drivers in monthly payment (2 of them are should have the heavy license 3. Office workers Three workers (They should know the computer operations) 4. Grass cultivation 5. Package machine operating One person in full time work (experience essential)
6. General Manager
One post for entire control of the total farm, including visitors. 7. Chilling plant operations 2 employees in full time base, to operate and working in this plant. 8. Distribution Store 2 ladies staff in farm store to take order of fertilizers, distribution to customers
Can achive the development
9. Marketing Department 2 persons to verifying the all business activities. 10. Vet nary Doctor: 1 person with essential experience (Full time) Total number of employees in this farm: General Manager 52 except the director and
This is only the employment strength of starting time. The management expects that, after starting the operations company can accommodate 35 members in each year.
COST OF THE PROJECT
(All price given in Indian Rupees) The total project cost Rs.11.950crs is finanacialised as follows:Land Building Farm house Equipment’s Transportation Furniture Million : : : : : : 6 Crs 1 Crs 1 Crs 10 million 10 million 10 million 1 million 3 million 2 million 3 million
Water Irrigation system : Vehicles Basic Facilities Gas plant Ac pc plan for 4 million : : :
Can achive the development
Energy usage
:
00.5 million
DETAILS OF FUND
1. Our project is proposed to avail 7.3 crore by the managing partners 2. The main fund source from the management savings. 3. The remaining source of the funds from SBI for 5.2% annual interest rate.
Pricing Strategy
The company sets its pricing based on market rates as far as products are concerned. By the analysis of Kerala industry, people who are above the middle class family income, they are able to buy one Kg per day. It is clear that, there is great demand on meat and mime at products in both Kerala and Indian industry.
INCOME DETAILS OF THE COMPANY
(All fingers are in Indian Rupees)
Total income from meat production per day: Rs.232876 Total income per year from meat products: Rs.85000000 Total annual income per year from packaging goods: Rs.15000000
Total annual income from sell the byproducts to fertilizers producing companies: 10000000
Can achive the development
Expecting growth of income in future
35 30 25 20 15 10 5 0 Y AR 1 E Y AR 2 E Y AR 3 E Y AR 4 E C OOK DIT MS E E P ING IT MS AK E D C S PY IRE T UP L
The company expects that the growth in all types of production for next four years, average growth rate in first year is 5%, 6.5 %in second economic year ,7% and 7.5% will be in next following two years.
Employments in future
Can achive the development
120 100 80 60 40 20 0 1stY EAR 2nd Y EAR 3rdY EAR 4th Y EAR TOTALEMPL EES OY OF ICE W K S F OR ER F MW K S AR OR ER
Cutting plants and butchers’ shops should be considered to be animal By-products. Waste from food factories producing cooked products Should be considered to be catering waste. 36This part of the definition therefore permits waste from food factories to Be considered as catering waste if the waste arose during the Production of products intended to be used for human consumption Without further cooking. This would include all waste (cooked and raw) This arose during the production process. It would not, however, Include any products which were not used in the production process (I.e. unusable or surplus meat); these would have to be disposed of as
Animal by-products.
(c) Waste from the production of bread, pastry, pizzas, etc.
Can achive the development
This paragraph refers to waste from the production of bread, pastry, Etc. It seems unlikely that the production of any of these products, Other than pizzas, would result in a product containing meat. For Example, the production of a steak and kidney pie entails the Production of the pastry, the production of the filling and then the Combination of the two. The waste from the production of the pastry is Catering waste within the terms of this paragraph. However, the Addition of the steak and kidney to the pastry is not part of the process Of producing pastry. It can therefore only be considered as catering Waste if it falls within the scope of part (b) of the definition i.e. if it is Waste from the production of a cooked, not a raw, pie. Disposal routes for catering waste Trusted economic growth of the company
250000000 200000000 150000000 100000000 50000000 0 1s 2nd 3rd 4th t Yea y r y r y r r ea ea ea IN O C ME PR F O IT EPN X E CE
CONCLUTION
This business plan is completely discussed about the scopes and draw bucks of a business as a beginner in this industry. Therefore the company
Can achive the development
management believes that, it will be a great success in this area and the the company can earn maximum profit within a target deadline.
BUSINESS PLAN
SANJITH KUMAR
Project Report Of
RESORT
Can achive the development
ABOVE SEE LEVEL
Address Above see level Private Ltd Nelliabmbathi,Palakkadu kerala,India 111098 Telephone no:3436(0)768857848994 3436(0)546377474674 Mobile: 34369000546674874 Fax No: 34369000768857754 Email: Website: [email protected] www.asl.com
Submission Date: 30-01-2011
Can achive the development
Table Of Contents
Products.....................................................................................................................................10
Product Description...............................................................................................................................10 Tractor.....................................................................................................................................................13 Important equipment for pulling machinery around. Most of the other equipment cannot be operated without this.............................................................................................................................................13 Hay baler.................................................................................................................................................13 Responsible for producing bale that is then fed to the cows. Each round bale produced by this machine is enough to feed 25 animals a day.........................................................................................................13 Combine..................................................................................................................................................14 The machine used to harvest crops for feeding to the cows, or for selling off. If you plan to grow cow feeds, you would need this definitely.....................................................................................................14 Storage buildings....................................................................................................................................14 These buildings are useful for storing the feeds and the plants that grow in this business....................14 There are also specialized buildings that are designed to store cow’s manure, as they are good fertilizers for the crops............................................................................................................................14 Advertising.............................................................................................................................................14 Pricing Strategy .....................................................................................................................................20
IX. 32
Appendix………………………………………………………………………………….…
A. Resumes…………………………………………………………………………………… 32 B. Visual Trace Screen Shots……………………………………………………………..… 32 C. BGSTech Financial Model………………………………………………………………… … 32
1.0 Executive Summary
It is a project to start a medium scale Resort,that includes the accomadation facilities, restaurant,entertainment facilities,garden, and the traditional health treatment system is called Ayurvada.This project destination will be in a famous tourist destination in south India
Can achive the development
This business plan leads the way. It renews our vision and strategic focus. This plan includes this summary, and chapters on the company, facilities and services, health treatment, market focus, action plans and forecasts, management team, and financial plan. The Above See Level project is looking forward to be a growth oriented company with buisness commitment of ensures the quality and environment.Ensure the customers satisfaction by providing high quality meat products in cheap sustainable price, give First-class treatment in service industry,hotel industry,health tourism industry production industry and their related field. By the analysis of industry trends, the company management recognizes that, it’s an opportunity to attract the national and international customers as per their needs. Also some percentage of income can be earn by the traditional health care treatment system, Ayurvada wich is famous in the world.Another plan to make a good image in front of the customers in food production.Also the company looks food production sector as an income generating source. Traditional markets for edible meat by-products have gradually been disappearing, because of health concerns and the low economic return. Instead, meat processors have been developing non-food uses for these products, using them in pet food, pharmaceuticals, cosmetics and animal feed.So the company management is decide to set up a vegetable food court associated with The Above See Level Resort.Entertainment programs includes in this project are multilevel gymnacium,High class garden consists different types of orchids,swimming pool,small children park (pay as use in low price) and an information centere, which can provide the informations about the famous local tourist destinations. .
COMAPANY FUTURE PLANS
This company plan to increase the service capability 2 times within next 2 years. At the same time the employments will be 3 times of the present numbers of workers. Also the profits and income generation cross the target of 5 times than the starting periods.Looking the distinct future,company can
Can achive the development
earn enourmous amount of the money and can achive the development with respect to their needs. The profit of the first two years is directly invested to next year’s resort development plans. The companies hope that, it will get a prestigious brand king for a distinct futurename in front of the customers and abroad markets.Morover the organization can start production of large variety of items. A common problem in the hotel and tourism industry industry is the lack of well developed infrastructure and baisic facilities to perform in front of their customers and competitive to other big organizations. There is also a scarcity of good-quality of health tourism treatment system, food availability centre and so on.. Those that exist in a particular country are not evenly Distributed, so that some livestock-producing areas have none at all. To enhance global competitiveness, the region's hotel industry should work with governments And the private sector to develop policy reforms related to importation, trade and pricing of inputs. Support in terms of technology and infrastructure should also be provided to the livestock and Resort or cottage industry sector sector. Despite the problems besetting the Hotel and tourism service industries, it is apparent that these Industries can be globally competitive given the right environment and support. Investment into garden maiking,park construction,road , transport facility to the local surroundings will greatly enhance productivity and efficiency. Investment into processing must include the Construction of modern abattoirs and cold storage facilities, and the use of refrigerated delivery Vans. Marketing improvement is also an urgent task. Such investment will complete the integration Of Asian livestock production with the hotel, resort,and health tourism industry.
1.2 Mission
MISSION
Can achive the development
The very mission of this company is to increase current capacities to establish continual improvement in performance & meeting with customer’s expectation.Even in the modern economic world,the company is committed to protect the environments and their surroundings.
1.3 Keys to Success
1. Keep the relationship between the customers tour operators,visitors 2. Concentrate the service than the profit. 3. Analyzing the company performance in each year. 4. Keep the relationship between the employees and management
2.0 Company Summary
Above the sea level company is companies which works in service field and mainly produce the food items. Working in a village area, which is suitable for build a care. The target of the company is work within minimum expenditure and earn the maximum profit the restructuring concept involves transforming the secondary parts of the carcass into high-value products which sell at a reasonable price, and have eating characteristics similar to those of the solid vegetable dishes and treatments. The company making restructured real steak with low-cost secondary products. We’re developing a flaked and formed pork steak. Today, fast-food chains are offering a wide variety of restructured red meat, poultry, and seafood products throughout the world. The primary rationale for restructuring meat is to transform relatively lowvalue carcass parts into products that have an increased market value. The restructuring processes also make it possible to create a wide range of products. In addition to the fabrication of steaks and chops, restructured meats can be formed into dice, sticks and nuggets of any shape or size. Not only is restructured meat cheaper, but its cooked yield and nutritive value can both be predicted more accurately. One problem associated with restructured meats is oxidation, which turns meat rancid. Restructured meats
Can achive the development
occur unpredictably, with splotches of green and brown among the redbrown color desired. There may also be an excessive amount of connective tissue (probably the major economic concern to the producer of chunked and formed products), while retailers may be reluctant to sell restructured meats. Most flaked, chunked and formed products are retailed as frozen products.. Meat productions potentially appealing to people who have the necessary land and resources to make it pay. Whether you’re planning on setting up an operation for organic cattle farming, dairy cattle farming or beef cattle farming, the industry of cattle farming is becoming progressively fashionable and lucrative. Cattle can be raised on land which has few other uses, such as areas of land which are unsuitable for any other crop except grass. There are a number of elements to look at and these include calving, inoculation and breeding. For many people cattle farming is an activity which requires less labor input than most farming activities and it is important to look at your specifc objectives when setting out along the path of farming cattle, since there are a number of different ways of farming cattle for net income. Alternatively the feeding can continue until the calves weigh considerably more and therefore make them more attractive to the beef wholesalers or even to consumers directly. The purchase of acceptable herd stock is of supreme importance and generally the size and quality of animal is more significant than the actual breed of cattle used. Cattle with abnormal fat are best avoided since they are likely to gain weight slowly, particularly in the first couple of months. Check prospective purchasers cautiously, good cattle should be alert, bright eyed and move around normally. Exceptions to this should be regarded with a degree of mistrust. Similarly, and much like humans, small framed cattle will generally end up as relatively light in weight and those with heavier frames will tend towards the heavier weights. It’s usually best to purchase cattle that are regular in frame since widely diverse frame sizes tend to need different feeding programs, which in turn requires more work. Many cattle farmers have now seen the rewards of selling directly to consumers but if company plan to do this then it is important to consider having a sturdy business plan with specific aims in mind.
Can achive the development
Wherever practicable have a specific location for selling since it is generally easier and cheaper to transport live animals for a relatively short distance than a packaged and refrigerated product. As with most endeavors, companies merchandise should be well branded and your facilities clean and in good repair.
2.1 Company Ownership
This company is a privately-held corporation owned in majority by its founder and president, chairman of this company. There are no part owners. All properties of this company registered in the name of company director .This means all property and capital in the control of the Manager.
Statement of purpose A.Financing
The total expenditure of this business invested in the name of the company. The source of the money includes management savings, bank loans, government subsidies, interest groups donations and grant of public sector boards. The management can earn the sufficient amount of profit within definite deadline.
B. OPERATING GUIDE
The management and employees committed to do the company operation in a competitive profit based environment. The all staff of the company strictly under the observation of company management. At the same time, each of the employ can suggest their own opinions and suggestions to the company operations. If it is possible, management will discuss about the opinion.
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It is clear that, all operations of the company should be environmental friendly and Responsible to the local society.
C. COMPANY HISTORY: There is no specified company history. It
is a starting project and d proposed the ideas in front of the managing governor’s body. However, companies already study the industry firms and their related field.
Vision
LAND AND LOCATION
Nealliabatti is rural village,, kerala, India, was formed on No 8, 1945 as the 13th district by carving out areas from The Folk etymology of the word says it is a combination of paddy field and land, making it 'The Land of Paddy Fields’. There are many indigenous tribal in this area. There are 700000 annual tourist visit this place to see the beaty,feel the atmosphere.The proposed place of thje project coverd by a famous national park’Parambikulam tiger project .Additionally lot of local, national tourists visit this place to enjoy the beauty of nature , and engae the entertainment.All the infrastructural facilities are available in the location like water, electricity, transportation, communication. Hence this location is ideal for such a project.
BUILDING
The total area of land expected to this project is 5 acres.5 acres of area for construct the building (three resort buildings)( small separate buildings for
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tourist accomadation with food court.The health club, Ayurvada treatment centre, garden will be in othe 2 acres.1.5 acre for construct the accommodation facilities for employees and farm tourists In front of the main building there will be a large parking area for supply vehicles of the company with the security system.
Products
These companies expect to produce different kinds of items as per the needs of industry and respect to the capability of the farm house.
Product Description 1. ACCOMADATION(RESORT)
Which is a one kind of a service to earn the profit from the project. The above the sea level plan to the construct three different class resort villas varying the number of bed rooms.
2. Restorent
It is project to supply the quality food comparatively in low price . The speciality of this restarent is that only distribute the vegetarian food.This project will be an eco friendly one. The seating capacity of this restarent is approximately 100 people at one time.
3. Health Treatment in Ayurvada
This is one of the health tourism project associated with the kerala government health and tourism department.
4.Entairtainment a. Gym
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b.Garden c. small scale children park d. Information center about the local area. COMPETITION
In Hotel and resort industry sector about thousends companies working in the similar field, and all are successfully survive due to the demands of their services.So that, the company has the confidence of their project. The superiority of this business is the demand of products; company can earn the maximum profit in minimum expenses due to the geographical position of the farm house.
Trends in competitive companies
The similar companies’ general trends are, advertising through the media, introducing the new kind’s products of the milk in different flavor for attracting the maximum customers. The tricks of reducing the price of items, when the new companies come into the industry
Advertisement
The company plan to give the advertisement through the different kinds of media such as Internet,Local televisions.Copany has its own website, which can give the information to customers and anyone who related to company.
SWOT ANALYSIS
This project is the result of a thorough study and effort. The company could find outlets’ strength, weakness, opportunity and threats which will be a turning point and Striking point of this business plan.
S – Strength
Almost all of the companies working with enormous profit and good feedbacks. So it is an added advantage.This project is the nature friendly project. Andone of the major strength of this project is that it is a low cost project with deep rooted focus.
Can achive the development .
W – Weakness
Forced to work in a highly competitive industry due to the large numbers of public sector companies. May the tourist seasons badly affect the total resort industry area.For example, government falures,Bad wather situations etc.
O – Opportunity
The number tourists increases each and every year.They should be need the facilities to a global travel.This is a golden oppourchunity for our company.As the population increases the needs of food products also increases. Most of the customers are in Kerala like to use the vegetable products. Its gives the opportunity to make a good profit.
T – Threats
These product productions are highly depend on whether situations. So we have to be more aware of the weather and economic conditions of the time. Competition is not a thing to be set apart. It is a world of competition, so to get a standard and keep the standard in a market is risky too.
MARKET
There is booming industry in kerala and inid in the case of hospitality sector and hotel industry. Sausage.It is clear that , if a hotel or resort provide the good service in hospitality induttry,that will be great success in this field.Because of the project destination, its higly sensitive to success a business in a tourist destination Classification CookedSmoked Emulsion Sausages Olive loaf, pickle and
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Loaves and Pimiento loaf, pressed Luncheon Ham, Fresh or fresh Fresh pork sausage And smoked Bratwurst, Sausages Mettwurst Liver SausagesBraunschweiger Cooked-gelled Dry or semi-dry DrySausages - Peperoni, Salami Sausages Semi-dryCervelat, Thuringer
Frankfurters, bologna Vienna sausages
2. Cooked and Frozen Items
Is a new kind of marketing idea to sell the ready to cooked items By calculating the industry price of the products, farm can easily survive in first economic year.
3. Low price items
This is a new starting in Kerala marketing to produce the very lowest price items.
Tractor
Important equipment for pulling machinery around. Most of the other equipment cannot be operated without this.
Hay baler
Responsible for producing bale that is then fed to the cows. Each round bale produced by this machine is enough to feed 25 animals a day.
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Combine
The machine used to harvest crops for feeding to the cows, or for selling off. If you plan to grow cow feeds, you would need this definitely.
Storage buildings
These buildings are useful for storing the feeds and the plants that grow in this business
There are also specialized buildings that are designed to store cow’s manure, as they are good fertilizers for the crops.
Advertising
The company will utilize aggressive advertising strategies to further market its products. These strategies include the promotion of products through the sponsoring of spots on cooking shows and exhibitions, and also engaging prominent chefs to help promote this fledgling industry. Develop a mission statement and set your business goals. An example of a mission Statement might be "To provide the the best tasting, most humanely raised freezer beef in The tri state area." Your goal may be to sell enough freezer beef to pay the mortgage on The farm.
Define the size and type of operation. Keeping with our freezer beef model, choose a Breed or type of beef cattle and decide if you will raise your own calves or buy weaned
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Calves from a cow/calf producer. Working through the business plan will help you decide if Your initial goals are feasible.
2
Marketing is the most important part of your business plan. The marketing part of companies Business plan defines how you will sell your cattle and make money. The type of cattle Operation you choose will determine the type of marketing activity you will perform. Basic Marketing principles apply to cattle operations the same as any other business. Keep the Four P's of marketing in mind: product (cattle), promotion, planning and place (distribution). You have to define what you are selling, who your potential buyer is, how you will let those Buyers know you have cattle for sale, and how you will get the cattle to the buyers.
3
The financial management section of your business plan includes all financial impacting
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Information. This includes cash flow projections, equipment costs and inventories, breakEven analyses, production records and expenses. The type of cattle operation you choose Will depend on the financial resources you have available and your ability to withstand Fluctuations in cash flow. A stocker business for example will need enough cash to Purchase land with shelter and water, purchase calves and feed, and be able to wait up to a year before selling the cattle to recoup expenses and make a profit. Production records Will be important to understanding calf pounds of gain to feed conversion ratios and thus Help make decisions on what type of cattle to purchase next year.
4
Define your organization and management needs. Work out the day to day operations of Your cattle business including key personnel and their activities. Cattle are living breathing Creatures that need daily care. Any good plan needs to define how that care will be given And by whom.
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This section also defines ownership plans, insurance, taxes and estate planning. It's Important to search out a good farm tax accountant to help you with the tax and estate Planning aspects of your cattle operation. As a farm you will have different tax rules Than many other types of businesses. Farm insurance includes your house, barns and Equipment plus liability. Your farm policy may or may not include your cattle. The type of cattle operation you have chosen will determine if you carry a separate policy for
EMPLOYEMENTS AND WORKERS
Details of wages Machine operators: Drivers: Rs.100 per hours
Rs.10000 per month (not include T.A and D.A)
Office workers: Rs.10000 per month (not include T.A and D.A) Farm workers: 7000 per month (not include T.A and D.A) Bio gas operators: Rs.8500per month (not include T.A and D.A) General Manager: Rs.50000 per month (not include T.A and D.A) Fertilizer plant operators : Rs.7000 per month (not include T.A and D.A) Workers in distribution store Vetinory Doctor : Rs.6500 per month : Rs.25000 per month
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1. Building maintaince and machine operations: Five employees in hours base payment (They should be experienced) 2. Drivers Four Drivers in monthly payment (2 of them are should have the heavy license 3. Office workers Three workers (They should know the computer operations) 4. Grass cultivation 5. Package machine operating One person in full time work (experience essential)
6. General Manager
One post for entire control of the total farm, including visitors. 7. Chilling plant operations 2 employees in full time base, to operate and working in this plant. 8. Distribution Store 2 ladies staff in farm store to take order of fertilizers, distribution to customers
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9. Marketing Department 2 persons to verifying the all business activities. 10. Vet nary Doctor: 1 person with essential experience (Full time) Total number of employees in this farm: General Manager 52 except the director and
This is only the employment strength of starting time. The management expects that, after starting the operations company can accommodate 35 members in each year.
COST OF THE PROJECT
(All price given in Indian Rupees) The total project cost Rs.11.950crs is finanacialised as follows:Land Building Farm house Equipment’s Transportation Furniture Million : : : : : : 6 Crs 1 Crs 1 Crs 10 million 10 million 10 million 1 million 3 million 2 million 3 million
Water Irrigation system : Vehicles Basic Facilities Gas plant Ac pc plan for 4 million : : :
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Energy usage
:
00.5 million
DETAILS OF FUND
1. Our project is proposed to avail 7.3 crore by the managing partners 2. The main fund source from the management savings. 3. The remaining source of the funds from SBI for 5.2% annual interest rate.
Pricing Strategy
The company sets its pricing based on market rates as far as products are concerned. By the analysis of Kerala industry, people who are above the middle class family income, they are able to buy one Kg per day. It is clear that, there is great demand on meat and mime at products in both Kerala and Indian industry.
INCOME DETAILS OF THE COMPANY
(All fingers are in Indian Rupees)
Total income from meat production per day: Rs.232876 Total income per year from meat products: Rs.85000000 Total annual income per year from packaging goods: Rs.15000000
Total annual income from sell the byproducts to fertilizers producing companies: 10000000
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Expecting growth of income in future
35 30 25 20 15 10 5 0 Y AR 1 E Y AR 2 E Y AR 3 E Y AR 4 E C OOK DIT MS E E P ING IT MS AK E D C S PY IRE T UP L
The company expects that the growth in all types of production for next four years, average growth rate in first year is 5%, 6.5 %in second economic year ,7% and 7.5% will be in next following two years.
Employments in future
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120 100 80 60 40 20 0 1stY EAR 2nd Y EAR 3rdY EAR 4th Y EAR TOTALEMPL EES OY OF ICE W K S F OR ER F MW K S AR OR ER
Cutting plants and butchers’ shops should be considered to be animal By-products. Waste from food factories producing cooked products Should be considered to be catering waste. 36This part of the definition therefore permits waste from food factories to Be considered as catering waste if the waste arose during the Production of products intended to be used for human consumption Without further cooking. This would include all waste (cooked and raw) This arose during the production process. It would not, however, Include any products which were not used in the production process (I.e. unusable or surplus meat); these would have to be disposed of as
Animal by-products.
(c) Waste from the production of bread, pastry, pizzas, etc.
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This paragraph refers to waste from the production of bread, pastry, Etc. It seems unlikely that the production of any of these products, Other than pizzas, would result in a product containing meat. For Example, the production of a steak and kidney pie entails the Production of the pastry, the production of the filling and then the Combination of the two. The waste from the production of the pastry is Catering waste within the terms of this paragraph. However, the Addition of the steak and kidney to the pastry is not part of the process Of producing pastry. It can therefore only be considered as catering Waste if it falls within the scope of part (b) of the definition i.e. if it is Waste from the production of a cooked, not a raw, pie. Disposal routes for catering waste Trusted economic growth of the company
250000000 200000000 150000000 100000000 50000000 0 1s 2nd 3rd 4th t Yea y r y r y r r ea ea ea IN O C ME PR F O IT EPN X E CE
CONCLUTION
This business plan is completely discussed about the scopes and draw bucks of a business as a beginner in this industry. Therefore the company
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management believes that, it will be a great success in this area and the the company can earn maximum profit within a target deadline.
