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Content
Authored by : Morgen Witzel
Knowledge
An introductory article to the Magazine·s special edition on Knowledge
The Author : Morgen Witzel
Management Historian Editor ² In Chief of Corporate Finance Review Honorary Senior Fellow at Exeter University·s School of Business & Economics Runs his own publishing company Teacher Authored 11 books , the recent one being ¶TATA ² The evolution of a corporate brand·
Flow of the Article
Introduction History ¶Knowledge ¶ the umbrella term covers
Data Information Knowledge Wisdom
Flow of the Article
´In God we trust, but all others must bring dataµ Information : don·t believe everything you read The paradox of knowledge Wisdom & insight Conclusion
Flow of the Article
Exercise
Style of Article
Written in First person with sentences such as
Simple & lucid language ² Jargon Avoided A good flow of the article Article divided into logical subheadings
Style of Writing
Interrogative approach
Italics & pointers used for strong visibility
Style of Writing
One sentence summary Subtle & apt images used
Style of Writing
Innovative Use of Examples & Cases
Appearance of the Article
Divided into two columns
Better reading
Article starts halfway through the page
Style of Referencing
Direct informal References made
Learning
Points out the necessity of maintaining knowledge as an asset Abstract concepts made easy to understand Exercise helps in evaluating & taking required steps
My Recommendations
Layout should be justified Matter should be categorized into more subtopics References to be made more formal
Manan H. Mehta 209 , MBA-Tech Chemical MBA-
Knowledge
An introductory article to the Magazine·s special edition on Knowledge
The Author : Morgen Witzel
Management Historian Editor ² In Chief of Corporate Finance Review Honorary Senior Fellow at Exeter University·s School of Business & Economics Runs his own publishing company Teacher Authored 11 books , the recent one being ¶TATA ² The evolution of a corporate brand·
Flow of the Article
Introduction History ¶Knowledge ¶ the umbrella term covers
Data Information Knowledge Wisdom
Flow of the Article
´In God we trust, but all others must bring dataµ Information : don·t believe everything you read The paradox of knowledge Wisdom & insight Conclusion
Flow of the Article
Exercise
Style of Article
Written in First person with sentences such as
Simple & lucid language ² Jargon Avoided A good flow of the article Article divided into logical subheadings
Style of Writing
Interrogative approach
Italics & pointers used for strong visibility
Style of Writing
One sentence summary Subtle & apt images used
Style of Writing
Innovative Use of Examples & Cases
Appearance of the Article
Divided into two columns
Better reading
Article starts halfway through the page
Style of Referencing
Direct informal References made
Learning
Points out the necessity of maintaining knowledge as an asset Abstract concepts made easy to understand Exercise helps in evaluating & taking required steps
My Recommendations
Layout should be justified Matter should be categorized into more subtopics References to be made more formal
Manan H. Mehta 209 , MBA-Tech Chemical MBA-
