bmw
Content
Bremen Motoren Werken
Type
Aktiengesellschaft
Traded as
FWB: BMW
Industry
Automotive industry
Predecessor
Bayerische Flugzeugwerke AG (BFW)[1]
Founded
1917
Founder(s)
Franz Josef Popp
Headquarters
Munich, Germany
Area served
Worldwide
Key people
Norbert Reithofer (CEO),Joachim Milberg (Chairman of the supervisory board)
Products
Automobiles, motorcycles, bicycles
Revenue
¼60.48 billion (2010)
Operating income
¼5.094 billion (2010)
Profit
¼3.218 billion (2010)
Total assets
¼108.87 billion (end 2010)
Total equity
¼23.10 billion (end 2010)
Employees
95,450 (end 2010)
Subsidiaries
Rolls-Royce Motor Cars Husqvarna
Website
Www.bmw.com
Company history
BMW Headquarters in Munich, Germany
History of BMW BMW entered existence as a business entity following a restructuring of the Rapp Motorenwerke aircraft engine manufacturing firm in 1917. After the end of World War I in 1918, BMW was forced to cease aircraft engine production by the terms of the Versailles Armistice Treaty. The company consequently shifted to motorcycle production in 1923 once the restrictions of the treaty started to be lifted, followed by automobiles in 1928±29. The first car which BMW successfully produced and the car which launched BMW on the road to automobile production was the Dixi, it was based on the Austin 7 and licensed from the Austin Motor Company in Birmingham, England. The circular blue and white BMW logo or roundel is portrayed by BMW as the movement of an aircraft propeller, to signify the white blades cutting through the blue sky ± an interpretation that BMW adopted for convenience in 1929, twelve years after the roundel was created. The emblem evolved from the circular Rapp Motorenwerke company logo, from which the BMW company grew, combined with the blue and white colours of the flag of Bavaria, reversed to produce the BMW roundel. However, the origin of the logo being based on the movement of a propeller is in dispute, according to an article posted in 2010 by the New York Times, quoting "At the BMW Museum in Munich, Anne Schmidt-Possiwal, explained that the blue-and-white company logo did not represent a spinning propeller, but was meant to show the colours of the Free State of Bavaria." BMW's first significant aircraft engine was the BMW IIIa inline-six liquid-cooled engine of 1918, much preferred for its high-altitude performance. With German rearmament in the 1930s, the company again began producing aircraft engines for the Luftwaffe. Among its successful World War II engine designs were the BMW 132 and BMW 801 air-cooled radial engines, and the pioneering BMW 003 axial-flow turbojet, which powered the tiny, 1944-1945-era jet-powered "emergency fighter",
the Heinkel He 162 Spatz. The BMW 003 jet engine was tested in the A-1b version of the world's first jet fighter, theMesserschmitt Me 262, but BMW engines failed on takeoff, a major setback for the jet fighter program until successful testing with Junkers engines. By the year 1959, the automotive division of BMW was in financial difficulties and a shareholders meeting was held to decide whether to go into liquidation or find a way of carrying on. It was decided to carry on and to try to cash in on the current economy car boom enjoyed so successfully by some of Germany's ex-aircraft manufacturers such as Messerschmitt and Heinkel. The rights to manufacture the Italian Iso Isetta were bought; the tiny cars themselves were to be powered by a modified form of BMW's own motorcycle engine. This was moderately successful and helped the company get back on its feet. The controlling majority shareholder of the BMW Aktiengesellschaft since 1959 is the Quandt family, which owns about 46% of the stock. The rest is in public float. BMW acquired the Hans Glas company based in Dingolfing, Germany, in 1966. It was reputed that the acquisition was mainly to gain access to Glas' development of the timing belt with an overhead camshaft in automotive applications. Glas vehicles were briefly badged as BMW until the company was fully absorbed. In 1992, BMW acquired a large stake in California based industrial design studio DesignworksUSA, which they fully acquired in 1995. In 1994, BMW bought the British Rover Group (which at the time consisted of the Rover, Land Rover and MG brands as well as the rights to defunct brands including Austin and Morris), and owned it for six years. By 2000, Rover was making huge losses and BMW decided to sell the combine. The MG and Rover brands were sold to the Phoenix Consortium to form MG Rover, while Land Rover was taken over by Ford. BMW, meanwhile, retained the rights to build the new Mini, which was launched in 2001. Chief designer Chris Bangle announced his departure from BMW in February 2009, after serving on the design team for nearly seventeen years. He was replaced by Adrian van Hooydonk, Bangle's former right hand man. Bangle was known for his radical designs such as the 2002 7-Series and the 2002 Z4. In July 2007, the production rights for Husqvarna Motorcycles was purchased by BMW for a reported 93 million euros. BMW Motorrad plans to continue operating Husqvarna Motorcycles as a separate enterprise. All development, sales and production activities, as well as the current workforce, have remained in place at its present location at Varese
Production
In 2006, the BMW group (including Mini and Rolls-Royce) produced 1,366,838 four-wheeled vehicles, which were manufactured in five countries. In 2010, it manufactured 1,481,253 four-wheeled vehicles and 112,271 motorcycles (under both the BMW and Husqvarna brands). The BMW X3 (E83) was made by Magna Steyr, a subsidiary of Magna of Canada, in Graz, Austria under license from BMW until 2010. Over 45.973 were produced in 2009. Starting October 2010 the new BMW X3 (F25) is produced in BMW's plant in Spartanburg, South Carolina, U.S.A. From September 2010, the plant is producing MINI Countryman. It is reported that about 56 per cent BMW brand vehicles produced are powered by petrol engines and the remaining 44 per cent are powered by diesel engines. Of those petrol vehicles, about 27 per cent are four cylinder models and about nine per cent are eight-cylinder models. Annual Production
Year
BMW
MINI
Rolls-Royce Motorcycle
2005 1,122,308 200,119
692
92,012
2006 1,179,317 186,674
847
103,759
2007 1,302,774 237,700
1,029
104,396
2008 1,203,482 235,019
1,417
118,452
2009 1,043,829 213,670
918
93,243
2010 1,236,989 241,043 Production by country
3,221
112,271
Country
Make
2006
2008
Models
Germany
BMW
905,057
901,898 Others
Mexico
BMW
1,500
100,000 BMW X3, X5, 3, 5, 7-series
Russia
BMW
1,500
2,000 BMW X5, X6, 5-series
United Kingdom Mini
187,454
235,019 All Minis
Rolls-Royce
67
1,417 All Rolls-Royce
Austria
BMW
114,306
82,863 BMW X3
USA
BMW
105,172
170,741 BMW X3, X5, X6
South Africa
BMW
54,782
47,980 BMW 3-Series
Total
1,366,838 1,439,918
BMW also has local assembly operation using complete knock down components in Thailand, Russia, Egypt, Indonesia, Malaysia, and Chennai, India for 3, 5, 7 series and X3.
Worldwide sales
Vehicles sold in all markets according to BMW's annual reports.
Year
BMW
MINI
Rolls-Royce Motorcycle
2000
822,181
2001
880,677
2002
913,225
2003
928,151
2004 1,023,583
2005 1,126,768 200,428
796
97,474
2006 1,185,088 188,077
805
100,064
2007 1,276,793 222,875
1,010
102,467
2008 1,202,239 232,425
1,212
115,196
2009 1,068,770 216,538
1,002
100,358
2010 1,224,280 234,175
2,711
110,113
Current models
BMW 3-Series (E90) The 1 Series, launched in 2004, is BMW's smallest car, and is available in coupe/convertible (E82/E88) and hatchback (E81/E87) forms. The 3 Series, a compact executive car manufactured since model year 1975, is currently in its fifth generation (E90); models include the sport sedan (E90), station wagon (E91), coupe (E92), and convertible (E93). The 5 Series is a mid-size executive car, available in sedan (F10) and station wagon (F11) forms. The 5 Series Gran Turismo (F07), beginning in 2010, will create a segment between station wagons and crossover SUV.
BMW 7-Series (F01)
BMW's full-size flagship executive sedan is the 7 Series. Typically, BMW introduces many of their innovations first in the 7 Series, such as the somewhat controversial iDrive system. The 7 Series Hydrogen, featuring one of the world's first hydrogen fueled internal combustion engines, is fueled by liquid hydrogen and emits only clean water vapor. The latest generation (F01) debuted in 2009. Based on the 5 Series' platform, the 6 Series is BMW's grand touring luxury sport coupe/convertible (E63/E64). A 2-seater roadster and coupe which succeeded the Z3, the Z4 (E85) has been sold since 2002.
BMW X3 SUV (F25)
The X3 (E83), BMW's second crossover SUV (called SAV or "Sports Activity Vehicle" by BMW) debuted in 2003 and is based on the E46/16 3 Series platform. Marketed in Europe as an off-roader, it benefits from BMW's x Drive all-wheel drive system. The all-wheel drive X5 (E70) was BMW's first crossover SUV (SAV), based on the 5 series, and is a mid-size luxury SUV (SAV) sold by BMW since 2000. A 4seat crossover SUV released by BMW in December 2007, the X6 is marketed as a "Sports Activity Coupe" (SAC) by BMW. The upcoming X1 extends the BMW Sports Activity Series model line up.
1 Series (E81) (2004±present) Hatchback, coupe and convertible 3 Series (E90) (2005±present) Sedan, coupe, convertible and wagon 5 Series (F10) (2010±present) Sedan and Wagon 5 Series Gran Turismo (2009±present) Progressive Activity Sedan 6 Series (F12) (2010±present) Coupe and convertible 7 Series (F01) (2008±present) Sedan X1 (2009±present) Compact Crossover SUV/Sports Activity Vehicle (SAV) X3 (F25) (2010±present) Compact Crossover SUV/Sports Activity Vehicle (SAV) X5 (E70) (2006±present) Compact Crossover SUV/Sports Activity Vehicle (SAV) X6 (2008±present) Sports Activity Coupe Z4 (E89) (2009±present) Sports Roadster
M models
Main article: BMW M BMW produce a number of high performance derivatives of their cars developed by their BMW M GmbH (previously BMW Motorsport GmbH) subsidiary. The current M models are: 1 Series M Coupe - E82 Coupe (2011 to present) M3 - E90 Sedan, E92 Coupe, E93 Cabriolet (2008 to present) M5 - F10 Saloon (2011 to present) X5 M - E70 SAV (2010 to present) X6 M - E71 SAV (2010 to present)
BMW (Bremen Motoren Werken) Vision Statement To become most successful premium manufacturer in the car industry. Mission Statement of BMW
The purpose, mission and future of Bill DeFouw BMW is to provide quality Sales, Service and Transportation Needs for our customers. This is and will be accomplished through a dedicated team of employees whose number one goal is customer satisfaction along with a Management Team whose responsibility is to ensure Employee Satisfaction, and Customer Enthusiasm. The end result will be an organization within our Community that will represent its manufacturers with pride, integrity, and world class results
Golfer Shiv Kapur appointed BMW Golf ambassador in India
Shiv-Kapur-with-BMW
BMW India announced a partnership with amateur golfing sensation Shiv Kapur to promote and showcase BMW Golf in India. As the Golf Ambassador for BMW in India, Shiv will actively promote the BMW Golf Cup International, the world's largest
international golf series for amateurs, across the country later this year. As part of the year-long parnership, Shiv Kapur will also be given a BMW 6 Series sedan.
Speaking on his partnership with BMW India, Shiv Kapur said that he is quite delighted to be associated with a brand that shares the same values I do. He added that to him, BMW represents understated luxury and style, prestige, and exceptional technology that ultimately translate into sheer driving pleasure. As BMW's Ambassador for Golf, he is keen to promoting the world's leading amateur golf series, the BMW Golf Cup International in India, as told by him In 2008, BMW introduced the Première series of the BMW Golf Cup International in India, an exclusive, invitation-only qualifying tournament designed for customers, prospects and opinion leaders that was held across five cities ± Chennai, Bangalore, Pune Mumbai and Delhi. In the World Finals held in Buenos Aires, Argentina, the runner up of the final tournament in the Men's Category - A, was an Indian from Mumbai, Rudratej Singh
Type
Aktiengesellschaft
Traded as
FWB: BMW
Industry
Automotive industry
Predecessor
Bayerische Flugzeugwerke AG (BFW)[1]
Founded
1917
Founder(s)
Franz Josef Popp
Headquarters
Munich, Germany
Area served
Worldwide
Key people
Norbert Reithofer (CEO),Joachim Milberg (Chairman of the supervisory board)
Products
Automobiles, motorcycles, bicycles
Revenue
¼60.48 billion (2010)
Operating income
¼5.094 billion (2010)
Profit
¼3.218 billion (2010)
Total assets
¼108.87 billion (end 2010)
Total equity
¼23.10 billion (end 2010)
Employees
95,450 (end 2010)
Subsidiaries
Rolls-Royce Motor Cars Husqvarna
Website
Www.bmw.com
Company history
BMW Headquarters in Munich, Germany
History of BMW BMW entered existence as a business entity following a restructuring of the Rapp Motorenwerke aircraft engine manufacturing firm in 1917. After the end of World War I in 1918, BMW was forced to cease aircraft engine production by the terms of the Versailles Armistice Treaty. The company consequently shifted to motorcycle production in 1923 once the restrictions of the treaty started to be lifted, followed by automobiles in 1928±29. The first car which BMW successfully produced and the car which launched BMW on the road to automobile production was the Dixi, it was based on the Austin 7 and licensed from the Austin Motor Company in Birmingham, England. The circular blue and white BMW logo or roundel is portrayed by BMW as the movement of an aircraft propeller, to signify the white blades cutting through the blue sky ± an interpretation that BMW adopted for convenience in 1929, twelve years after the roundel was created. The emblem evolved from the circular Rapp Motorenwerke company logo, from which the BMW company grew, combined with the blue and white colours of the flag of Bavaria, reversed to produce the BMW roundel. However, the origin of the logo being based on the movement of a propeller is in dispute, according to an article posted in 2010 by the New York Times, quoting "At the BMW Museum in Munich, Anne Schmidt-Possiwal, explained that the blue-and-white company logo did not represent a spinning propeller, but was meant to show the colours of the Free State of Bavaria." BMW's first significant aircraft engine was the BMW IIIa inline-six liquid-cooled engine of 1918, much preferred for its high-altitude performance. With German rearmament in the 1930s, the company again began producing aircraft engines for the Luftwaffe. Among its successful World War II engine designs were the BMW 132 and BMW 801 air-cooled radial engines, and the pioneering BMW 003 axial-flow turbojet, which powered the tiny, 1944-1945-era jet-powered "emergency fighter",
the Heinkel He 162 Spatz. The BMW 003 jet engine was tested in the A-1b version of the world's first jet fighter, theMesserschmitt Me 262, but BMW engines failed on takeoff, a major setback for the jet fighter program until successful testing with Junkers engines. By the year 1959, the automotive division of BMW was in financial difficulties and a shareholders meeting was held to decide whether to go into liquidation or find a way of carrying on. It was decided to carry on and to try to cash in on the current economy car boom enjoyed so successfully by some of Germany's ex-aircraft manufacturers such as Messerschmitt and Heinkel. The rights to manufacture the Italian Iso Isetta were bought; the tiny cars themselves were to be powered by a modified form of BMW's own motorcycle engine. This was moderately successful and helped the company get back on its feet. The controlling majority shareholder of the BMW Aktiengesellschaft since 1959 is the Quandt family, which owns about 46% of the stock. The rest is in public float. BMW acquired the Hans Glas company based in Dingolfing, Germany, in 1966. It was reputed that the acquisition was mainly to gain access to Glas' development of the timing belt with an overhead camshaft in automotive applications. Glas vehicles were briefly badged as BMW until the company was fully absorbed. In 1992, BMW acquired a large stake in California based industrial design studio DesignworksUSA, which they fully acquired in 1995. In 1994, BMW bought the British Rover Group (which at the time consisted of the Rover, Land Rover and MG brands as well as the rights to defunct brands including Austin and Morris), and owned it for six years. By 2000, Rover was making huge losses and BMW decided to sell the combine. The MG and Rover brands were sold to the Phoenix Consortium to form MG Rover, while Land Rover was taken over by Ford. BMW, meanwhile, retained the rights to build the new Mini, which was launched in 2001. Chief designer Chris Bangle announced his departure from BMW in February 2009, after serving on the design team for nearly seventeen years. He was replaced by Adrian van Hooydonk, Bangle's former right hand man. Bangle was known for his radical designs such as the 2002 7-Series and the 2002 Z4. In July 2007, the production rights for Husqvarna Motorcycles was purchased by BMW for a reported 93 million euros. BMW Motorrad plans to continue operating Husqvarna Motorcycles as a separate enterprise. All development, sales and production activities, as well as the current workforce, have remained in place at its present location at Varese
Production
In 2006, the BMW group (including Mini and Rolls-Royce) produced 1,366,838 four-wheeled vehicles, which were manufactured in five countries. In 2010, it manufactured 1,481,253 four-wheeled vehicles and 112,271 motorcycles (under both the BMW and Husqvarna brands). The BMW X3 (E83) was made by Magna Steyr, a subsidiary of Magna of Canada, in Graz, Austria under license from BMW until 2010. Over 45.973 were produced in 2009. Starting October 2010 the new BMW X3 (F25) is produced in BMW's plant in Spartanburg, South Carolina, U.S.A. From September 2010, the plant is producing MINI Countryman. It is reported that about 56 per cent BMW brand vehicles produced are powered by petrol engines and the remaining 44 per cent are powered by diesel engines. Of those petrol vehicles, about 27 per cent are four cylinder models and about nine per cent are eight-cylinder models. Annual Production
Year
BMW
MINI
Rolls-Royce Motorcycle
2005 1,122,308 200,119
692
92,012
2006 1,179,317 186,674
847
103,759
2007 1,302,774 237,700
1,029
104,396
2008 1,203,482 235,019
1,417
118,452
2009 1,043,829 213,670
918
93,243
2010 1,236,989 241,043 Production by country
3,221
112,271
Country
Make
2006
2008
Models
Germany
BMW
905,057
901,898 Others
Mexico
BMW
1,500
100,000 BMW X3, X5, 3, 5, 7-series
Russia
BMW
1,500
2,000 BMW X5, X6, 5-series
United Kingdom Mini
187,454
235,019 All Minis
Rolls-Royce
67
1,417 All Rolls-Royce
Austria
BMW
114,306
82,863 BMW X3
USA
BMW
105,172
170,741 BMW X3, X5, X6
South Africa
BMW
54,782
47,980 BMW 3-Series
Total
1,366,838 1,439,918
BMW also has local assembly operation using complete knock down components in Thailand, Russia, Egypt, Indonesia, Malaysia, and Chennai, India for 3, 5, 7 series and X3.
Worldwide sales
Vehicles sold in all markets according to BMW's annual reports.
Year
BMW
MINI
Rolls-Royce Motorcycle
2000
822,181
2001
880,677
2002
913,225
2003
928,151
2004 1,023,583
2005 1,126,768 200,428
796
97,474
2006 1,185,088 188,077
805
100,064
2007 1,276,793 222,875
1,010
102,467
2008 1,202,239 232,425
1,212
115,196
2009 1,068,770 216,538
1,002
100,358
2010 1,224,280 234,175
2,711
110,113
Current models
BMW 3-Series (E90) The 1 Series, launched in 2004, is BMW's smallest car, and is available in coupe/convertible (E82/E88) and hatchback (E81/E87) forms. The 3 Series, a compact executive car manufactured since model year 1975, is currently in its fifth generation (E90); models include the sport sedan (E90), station wagon (E91), coupe (E92), and convertible (E93). The 5 Series is a mid-size executive car, available in sedan (F10) and station wagon (F11) forms. The 5 Series Gran Turismo (F07), beginning in 2010, will create a segment between station wagons and crossover SUV.
BMW 7-Series (F01)
BMW's full-size flagship executive sedan is the 7 Series. Typically, BMW introduces many of their innovations first in the 7 Series, such as the somewhat controversial iDrive system. The 7 Series Hydrogen, featuring one of the world's first hydrogen fueled internal combustion engines, is fueled by liquid hydrogen and emits only clean water vapor. The latest generation (F01) debuted in 2009. Based on the 5 Series' platform, the 6 Series is BMW's grand touring luxury sport coupe/convertible (E63/E64). A 2-seater roadster and coupe which succeeded the Z3, the Z4 (E85) has been sold since 2002.
BMW X3 SUV (F25)
The X3 (E83), BMW's second crossover SUV (called SAV or "Sports Activity Vehicle" by BMW) debuted in 2003 and is based on the E46/16 3 Series platform. Marketed in Europe as an off-roader, it benefits from BMW's x Drive all-wheel drive system. The all-wheel drive X5 (E70) was BMW's first crossover SUV (SAV), based on the 5 series, and is a mid-size luxury SUV (SAV) sold by BMW since 2000. A 4seat crossover SUV released by BMW in December 2007, the X6 is marketed as a "Sports Activity Coupe" (SAC) by BMW. The upcoming X1 extends the BMW Sports Activity Series model line up.
1 Series (E81) (2004±present) Hatchback, coupe and convertible 3 Series (E90) (2005±present) Sedan, coupe, convertible and wagon 5 Series (F10) (2010±present) Sedan and Wagon 5 Series Gran Turismo (2009±present) Progressive Activity Sedan 6 Series (F12) (2010±present) Coupe and convertible 7 Series (F01) (2008±present) Sedan X1 (2009±present) Compact Crossover SUV/Sports Activity Vehicle (SAV) X3 (F25) (2010±present) Compact Crossover SUV/Sports Activity Vehicle (SAV) X5 (E70) (2006±present) Compact Crossover SUV/Sports Activity Vehicle (SAV) X6 (2008±present) Sports Activity Coupe Z4 (E89) (2009±present) Sports Roadster
M models
Main article: BMW M BMW produce a number of high performance derivatives of their cars developed by their BMW M GmbH (previously BMW Motorsport GmbH) subsidiary. The current M models are: 1 Series M Coupe - E82 Coupe (2011 to present) M3 - E90 Sedan, E92 Coupe, E93 Cabriolet (2008 to present) M5 - F10 Saloon (2011 to present) X5 M - E70 SAV (2010 to present) X6 M - E71 SAV (2010 to present)
BMW (Bremen Motoren Werken) Vision Statement To become most successful premium manufacturer in the car industry. Mission Statement of BMW
The purpose, mission and future of Bill DeFouw BMW is to provide quality Sales, Service and Transportation Needs for our customers. This is and will be accomplished through a dedicated team of employees whose number one goal is customer satisfaction along with a Management Team whose responsibility is to ensure Employee Satisfaction, and Customer Enthusiasm. The end result will be an organization within our Community that will represent its manufacturers with pride, integrity, and world class results
Golfer Shiv Kapur appointed BMW Golf ambassador in India
Shiv-Kapur-with-BMW
BMW India announced a partnership with amateur golfing sensation Shiv Kapur to promote and showcase BMW Golf in India. As the Golf Ambassador for BMW in India, Shiv will actively promote the BMW Golf Cup International, the world's largest
international golf series for amateurs, across the country later this year. As part of the year-long parnership, Shiv Kapur will also be given a BMW 6 Series sedan.
Speaking on his partnership with BMW India, Shiv Kapur said that he is quite delighted to be associated with a brand that shares the same values I do. He added that to him, BMW represents understated luxury and style, prestige, and exceptional technology that ultimately translate into sheer driving pleasure. As BMW's Ambassador for Golf, he is keen to promoting the world's leading amateur golf series, the BMW Golf Cup International in India, as told by him In 2008, BMW introduced the Première series of the BMW Golf Cup International in India, an exclusive, invitation-only qualifying tournament designed for customers, prospects and opinion leaders that was held across five cities ± Chennai, Bangalore, Pune Mumbai and Delhi. In the World Finals held in Buenos Aires, Argentina, the runner up of the final tournament in the Men's Category - A, was an Indian from Mumbai, Rudratej Singh
