Brand

Brand Loyalty steps

1

2

3

4

5

Understan
Retain rather
Premium
ding
Communication
Active
than seek pricing ability
Need
Within
Engagement
pattern organization
1

Brand Loyalty assessment
There are 64 slots for TV channels and
channels in Doordarshan's free-to-air
Direct-to-Home (DTH)

Doordarshan
Sahyadri, Loksabha, Rajysabha e
21
radio
Creates sense of nationalism creating
attitudinal attachment

Deutsche Welle (DW), an Germany's Creating “Tv-on-go” app for live broadcast on
international broadcaster 
Facebook community with 1.46 million likes
Creating sense of community
Trusted and relevant
News as preferred by
Generation X

2

Launch Amitabh bachan as brand ambassador
and people who are soo engaged should be p
with reinforcement to create active engagem