Brief
Content
ZICOM
Brief:
1. PSA(public service announcement) Idea with Traffic Police & Regular Police
2. Communication around building trust for having information that can help nab the
culprits / convicts (this has to be an underline conversation)
3. Tonality has to be as a Trusted & Caring Friend
4. Avail all sorts of security option: CCTV, Command Centre
5. Build on: ATM Survelliance, Try to show comparison between Chinese Products /
Watchman's versus Zicom
6. Ziman: Security app for Women exclusively on Samsung App Store & Samsung Devices
7. Competitors: Godrej Securities & Sparsh
8. Review their current website from Tech prospective
o What can be done from a content prospective to cater to a specific audience
(Commercials / Residential / Business - ATMs / Traffic / Crime)
o Build more content not only to engage but that can be built on to leverage the
requirement of a Security Camera
Deliverables
1.
2.
3.
4.
Content Strategy
Driving Traffic to increase sale on partner eComm sites
Website Adaptions
Ziman Downloads Plan
5. Emailers for Leads
Rajbhog Foods
The client is a well-known Sweets and Frozen food Brand in USA.
Need
What they are very much interested right now is to have an online advertising plan for the USA
market. The target audience they are looking at is Mainstream American (15%) and South Asian
(85%) in the following market: NY, NJ, CT, PA, MA, MI, NC, SC, TN, AL, VA, and TX. They
would like to have a strong presence digitally in those markets via Social Media Marketing, Food
Blogging, Mobile space, etc
Target Group
The age group they want to target is Male 20-45, both Male and Female.
Deliverables
Online Advertising Plan
To promote the concept of preventive healthcare through pseudo marketing.
The plan should focus on paid, earned and owned media.
Target group
26 years +, both Male and Female .Living in Metro’s and Tier 1 and Tier 2 cities.
Deliverables
Suggest a unique idea/property using which we can engage with influencers (young medical
evangelist).
Create content like videos, blogs.
The tools which we can use SEO, Youtube, Microsite
Suggest a loyalty plan for customers (They have a database for the same)
Dar-al-Shifa Hospital, Kuwait
Backdrop:
Dar Al Shifa Hospital was established in 1963 on its old premises in Kuwait City and is the first
private hospital in the State of Kuwait. Dar Al Shifa began as a private maternity care hospital,
and has since then grown from strength to strength to encompass a wide spectrum of healthcare
services.
Offering services such as pediatric care, ENT, internal medicine, orthopedic, cardiology, surgery,
plastic surgery, dermatology, ophthalmology, urology in addition to maternity – the services,
standards and staff competencies are grounded in their corporate essence as reflected in their
vision, mission and corporate values.
The group envisions enabling the community to lead and enjoy a healthier lifestyle, by offering
hope, healing and the utmost in care to their patients.
Today, it is widely known and respected as the largest private healthcare services provider in
Kuwait and is slowly extending its reach to other countries in the GCC.
Objective:
A digitally powered CSR initiative for the group keeping in mind its core values of enabling the
community to enjoy a healthy lifestyle and achieve the following :
- Create brand buzz and engage with the audience – present and potential – to reinforce its
position as the leading healthcare provider in Kuwait which promotes healthy living
- Deliver on its promise of being a service provider that goes beyond just providing
healthcare facilities towards educating the community to live a healthier life
- Provide stakeholders the pride of ownership of being the first in its category that thinks
beyond quantitative returns on investment.
- Be noticed by the government of Kuwait as a pioneer in the field of healthcare that gives
back to the community apart from providing world class healthcare facilities
- Be noticed for its pioneering CSR initiatives and creative initiatives by winning
international awards.
Where we are now :
Apart from standard marketing facilities related marketing communication and CSR initiatives at
a very local level – no ground breaking CSR activity has been initiated at a bigger scale.
The canvas is open – to think big and deliver an award winning initiative powered completely
digitally with minimal use of offline communication.
Duration :
Approximately 8 months - starting 1st April 2015 thru 30th November 2015.
Medium of communication:
English and Arabic with a 40 -60 split.
Mandatories:
Corporate guidelines and logo’s. Minimal use stake holder images.
SPYKAR
Who are we?
Spykar is bold, brash, audacious and irreverent but always relevant to youth and at all times
keyed-in to their ever-changing demands, their moods and tastes. It aims to sustain itself as a
premium fashion wear brand providing total casual dressing for the individual’s needs.
Spykar builds the brand by engaging itself in activities which enable optimal one-to-one
communications than one-to-many in the form of events and promotions. Besides this the
other vehicles used to advertise the brand are a mix of conventional and contemporary media
along with the most important – innovative in-store POS. The brand currently has 206 exclusive
outlets and plans to increase more. The products are available at over 1200 + touch points
across.
Whom are we talking to?
Brand’s core audience is the 16-28 age bracket who are extremely youthful and vivacious and in
tune with the latest international fashion trends. It at all times is keyed-into their ever changing
demands, moods and tastes of its target audience. Thus, conveying a feeling of self confidence
and individualism that characterizes the youth of today.
What we sell?
Spykar has categories of products like shirts, t-shirts, actif, basic jeans and trousers. Besides
this, the brand has added various categories of like deodorants, bags etc.
Why a Digital Agency?
We believed that our advertising on digital and social mediums should specifically:
Engage and interact with the target audience in the most creative and innovative way. Talk
about Spykar and make the youth feel that when it comes to denim, Spykar is the perfect
destination for them. Differentiate Spykar from others with a digital campaign that shows the
attitude Spykar possesses of being true to its target audience.
Spykar is the only brand in India which has consistently focused on delivering fashion to the
youth for the last 16 years and as the target audience is largely present on digital mediums the
brand wants to talk to them on those mediums. Constant evolution and early adaptation of
digital mediums including social media by the people as well as by the marketers makes it
important for the brand to adapt the same.
If there is a hangout where Spykar consumers hangout it’s the digital space and hence the
space has to be well catered and exploited to connect and stay connected to our core audience
Brief:
1. PSA(public service announcement) Idea with Traffic Police & Regular Police
2. Communication around building trust for having information that can help nab the
culprits / convicts (this has to be an underline conversation)
3. Tonality has to be as a Trusted & Caring Friend
4. Avail all sorts of security option: CCTV, Command Centre
5. Build on: ATM Survelliance, Try to show comparison between Chinese Products /
Watchman's versus Zicom
6. Ziman: Security app for Women exclusively on Samsung App Store & Samsung Devices
7. Competitors: Godrej Securities & Sparsh
8. Review their current website from Tech prospective
o What can be done from a content prospective to cater to a specific audience
(Commercials / Residential / Business - ATMs / Traffic / Crime)
o Build more content not only to engage but that can be built on to leverage the
requirement of a Security Camera
Deliverables
1.
2.
3.
4.
Content Strategy
Driving Traffic to increase sale on partner eComm sites
Website Adaptions
Ziman Downloads Plan
5. Emailers for Leads
Rajbhog Foods
The client is a well-known Sweets and Frozen food Brand in USA.
Need
What they are very much interested right now is to have an online advertising plan for the USA
market. The target audience they are looking at is Mainstream American (15%) and South Asian
(85%) in the following market: NY, NJ, CT, PA, MA, MI, NC, SC, TN, AL, VA, and TX. They
would like to have a strong presence digitally in those markets via Social Media Marketing, Food
Blogging, Mobile space, etc
Target Group
The age group they want to target is Male 20-45, both Male and Female.
Deliverables
Online Advertising Plan
To promote the concept of preventive healthcare through pseudo marketing.
The plan should focus on paid, earned and owned media.
Target group
26 years +, both Male and Female .Living in Metro’s and Tier 1 and Tier 2 cities.
Deliverables
Suggest a unique idea/property using which we can engage with influencers (young medical
evangelist).
Create content like videos, blogs.
The tools which we can use SEO, Youtube, Microsite
Suggest a loyalty plan for customers (They have a database for the same)
Dar-al-Shifa Hospital, Kuwait
Backdrop:
Dar Al Shifa Hospital was established in 1963 on its old premises in Kuwait City and is the first
private hospital in the State of Kuwait. Dar Al Shifa began as a private maternity care hospital,
and has since then grown from strength to strength to encompass a wide spectrum of healthcare
services.
Offering services such as pediatric care, ENT, internal medicine, orthopedic, cardiology, surgery,
plastic surgery, dermatology, ophthalmology, urology in addition to maternity – the services,
standards and staff competencies are grounded in their corporate essence as reflected in their
vision, mission and corporate values.
The group envisions enabling the community to lead and enjoy a healthier lifestyle, by offering
hope, healing and the utmost in care to their patients.
Today, it is widely known and respected as the largest private healthcare services provider in
Kuwait and is slowly extending its reach to other countries in the GCC.
Objective:
A digitally powered CSR initiative for the group keeping in mind its core values of enabling the
community to enjoy a healthy lifestyle and achieve the following :
- Create brand buzz and engage with the audience – present and potential – to reinforce its
position as the leading healthcare provider in Kuwait which promotes healthy living
- Deliver on its promise of being a service provider that goes beyond just providing
healthcare facilities towards educating the community to live a healthier life
- Provide stakeholders the pride of ownership of being the first in its category that thinks
beyond quantitative returns on investment.
- Be noticed by the government of Kuwait as a pioneer in the field of healthcare that gives
back to the community apart from providing world class healthcare facilities
- Be noticed for its pioneering CSR initiatives and creative initiatives by winning
international awards.
Where we are now :
Apart from standard marketing facilities related marketing communication and CSR initiatives at
a very local level – no ground breaking CSR activity has been initiated at a bigger scale.
The canvas is open – to think big and deliver an award winning initiative powered completely
digitally with minimal use of offline communication.
Duration :
Approximately 8 months - starting 1st April 2015 thru 30th November 2015.
Medium of communication:
English and Arabic with a 40 -60 split.
Mandatories:
Corporate guidelines and logo’s. Minimal use stake holder images.
SPYKAR
Who are we?
Spykar is bold, brash, audacious and irreverent but always relevant to youth and at all times
keyed-in to their ever-changing demands, their moods and tastes. It aims to sustain itself as a
premium fashion wear brand providing total casual dressing for the individual’s needs.
Spykar builds the brand by engaging itself in activities which enable optimal one-to-one
communications than one-to-many in the form of events and promotions. Besides this the
other vehicles used to advertise the brand are a mix of conventional and contemporary media
along with the most important – innovative in-store POS. The brand currently has 206 exclusive
outlets and plans to increase more. The products are available at over 1200 + touch points
across.
Whom are we talking to?
Brand’s core audience is the 16-28 age bracket who are extremely youthful and vivacious and in
tune with the latest international fashion trends. It at all times is keyed-into their ever changing
demands, moods and tastes of its target audience. Thus, conveying a feeling of self confidence
and individualism that characterizes the youth of today.
What we sell?
Spykar has categories of products like shirts, t-shirts, actif, basic jeans and trousers. Besides
this, the brand has added various categories of like deodorants, bags etc.
Why a Digital Agency?
We believed that our advertising on digital and social mediums should specifically:
Engage and interact with the target audience in the most creative and innovative way. Talk
about Spykar and make the youth feel that when it comes to denim, Spykar is the perfect
destination for them. Differentiate Spykar from others with a digital campaign that shows the
attitude Spykar possesses of being true to its target audience.
Spykar is the only brand in India which has consistently focused on delivering fashion to the
youth for the last 16 years and as the target audience is largely present on digital mediums the
brand wants to talk to them on those mediums. Constant evolution and early adaptation of
digital mediums including social media by the people as well as by the marketers makes it
important for the brand to adapt the same.
If there is a hangout where Spykar consumers hangout it’s the digital space and hence the
space has to be well catered and exploited to connect and stay connected to our core audience
