BUSN 258 Week 8 Final Exam 1

Published on July 2017 | Categories: Marketing | Downloads: 145 | Comments: 0 | Views: 861
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BUSN 258 Week 8 Final Exam 1 Purchase here http://www.devrytutorial.com/shop/busn-258-week-8-final-exam-1/ Product Description 1.Question :(TCO 1) The best way to win customer loyalty is to:Points Received:5 of 52.Question :(TCO 2) Which of the following problems is NOT listed as a people turnoff?Points Received:5 of 53.Question :(TCO 3) Small companies can compete against larger ones if they offer:Points Received:5 of 54.Question :(TCO 4) Which of the following is NOT an example of something a company can do to enhance extrinsic value?Points Received:5 of 55.Question :(TCO 5) Companies cannot wait years for their customers to see long-term value, so they should:Points Received:5 of 56.Question :(TCO 4) Smart companies connect with their customers through:Points Received:5 of 57.Question :(TCO 5) Intrinsic value arises from:Points Received:5 of 58.Question :(TCO 5) Communication efficiency is:Points Received:5 of 59.Question :(TCO 5) Customer convenience stems from:Points Received:5 of 510.Question :(TCO 4) How long do Americans want to spend preparing a meal?Points Received:5 of 511.Question :(TCO 9) To avoid requiring customers to do repetitive tasks:Points Received:5 of 512.Question :(TCO 8) A company's culture is made up of:Points Received:5 of 513.Question :(TCO 8) Many customers get their first impression of your company from:Points Received:5 of 514.Question :(TCO 9) Calling yourself Mr. or Ms. may give the impression that:Points Received:5 of 515.Question :(TCO 8) Which employees do most customers associate with a company?Points Received:5 of 516.Question :(TCO 10) The three-step process for acting on complaints does NOT include:Points Received:5 of 517.Question :(TCO 10) What percent of customers whose complaints are dealt with report a willingness to do business with a company again?Points Received:5 of 518.Question :(TCO 10) Feedback is a form of:Points Received:5 of 519.Question :(TCO 10) A quick response to a customer's problem should convey:Points Received:5 of 520.Question :(TCO 11) When it comes to listening versus speaking:Points Received:5 of 521.Question :(TCO 12) A good strategy with an angry customer is:Points Received:5 of 522.Question :(TCO 6) Which of the following behaviors is NOT characteristic of aggressive people?Points Received:5 of 523.Question :(TCO 11) Abrasiveness refers to:Points Received:5 of 524.Question :(TCO 13) In the NPS formula, the P stands for:Points Received:5 of 525.Question :(TCO 13) Market share refers to:Points Received:5 of 51.Question :(TCO 1, 2) Define and explain the NPS formula and how it applies to customer satisfaction.Points Received:25 of 25Superb response2.Question :(TCO 4,5) Explain the concept of goodness of product fit.Points Received:25 of 25Awesome response3.Question :(TCO 6, 7) Describe the two personalities a customer will encounter when doing business with an organization, and provide examples of each from your own experience.Points Received:25 of 25Fantastic response4.Question :(TCO 8, 9) Describe at least three techniques that companies can use to successfully engage their customers. What are your recommendations for improving a company's ability to engage their customers?Points Received:25 of 25Brilliant response5.Question :(TCO 13) Describe the difference between customer share and market share. Explain which concept is more important.Points Received:25 of 25Outstanding response

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BUSN 258 Week 8 Final Exam 1 Purchase here http://www.devrytutorial.com/shop/busn-258-week-8-final-exam-1/ Product Description 1.Question :(TCO 1) The best way to win customer loyalty is to:Points Received:5 of 52.Question :(TCO 2) Which of the following problems is NOT listed as a people turnoff?Points Received:5 of 53.Question :(TCO 3) Small companies can compete against larger ones if they offer:Points Received:5 of 54.Question :(TCO 4) Which of the following is NOT an example of something a company can do to enhance extrinsic value?Points Received:5 of 55.Question :(TCO 5) Companies cannot wait years for their customers to see long-term value, so they should:Points Received:5 of 56.Question :(TCO 4) Smart companies connect with their customers through:Points Received:5 of 57.Question :(TCO 5) Intrinsic value arises from:Points Received:5 of 58.Question :(TCO 5) Communication efficiency is:Points Received:5 of 59.Question :(TCO 5) Customer convenience stems from:Points Received:5 of 510.Question :(TCO 4) How long do Americans want to spend preparing a meal?Points Received:5 of 511.Question :(TCO 9) To avoid requiring customers to do repetitive tasks:Points Received:5 of 512.Question :(TCO 8) A company's culture is made up of:Points Received:5 of 513.Question :(TCO 8) Many customers get their first impression of your company from:Points Received:5 of 514.Question :(TCO 9) Calling yourself Mr. or Ms. may give the impression that:Points Received:5 of 515.Question :(TCO 8) Which employees do most customers associate with a company?Points Received:5 of 516.Question :(TCO 10) The three-step process for acting on complaints does NOT include:Points Received:5 of 517.Question :(TCO 10) What percent of customers whose complaints are dealt with report a willingness to do business with a company again?Points Received:5 of 518.Question :(TCO 10) Feedback is a form of:Points Received:5 of 519.Question :(TCO 10) A quick response to a customer's problem should convey:Points Received:5 of 520.Question :(TCO 11) When it comes to listening versus speaking:Points Received:5 of 521.Question :(TCO 12) A good strategy with an angry customer is:Points Received:5 of 522.Question :(TCO 6) Which of the following behaviors is NOT characteristic of aggressive people?Points Received:5 of 523.Question :(TCO 11) Abrasiveness refers to:Points Received:5 of 524.Question :(TCO 13) In the NPS formula, the P stands for:Points Received:5 of 525.Question :(TCO 13) Market share refers to:Points Received:5 of 51.Question :(TCO 1, 2) Define and explain the NPS formula and how it applies to customer satisfaction.Points Received:25 of 25Superb response2.Question :(TCO 4,5) Explain the concept of goodness of product fit.Points Received:25 of 25Awesome response3.Question :(TCO 6, 7) Describe the two personalities a customer will encounter when doing business with an organization, and provide examples of each from your own experience.Points Received:25 of 25Fantastic response4.Question :(TCO 8, 9) Describe at least three techniques that companies can use to successfully engage their customers. What are your recommendations for improving a company's ability to engage their customers?Points Received:25 of 25Brilliant response5.Question :(TCO 13) Describe the difference between customer share and market share. Explain which concept is more important.Points Received:25 of 25Outstanding response

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