CBA-StrategicPlan2008
Content
The logo for the College of Business Administration (CBA) is designed to convey what the CBA represents for the university, it s students, and the greater community. The design mark is a stylized representation of a globe reflected in a drop of water. The globe represents the international business environment, and the drop of water represents the college s involvement and strong relationships with local businesses and the community. Thus, it relates CSULB s College of Business Administration to both the regional and international spheres of influence. The large scale of the earth is contained within the micro scale of a drop of water, thus connecting the school to the micro and macro environments at the same time. This coincides with the CBA s position as a provider of trained business professionals for Southern California and the world.
The design mark implies motion, which communicates the forward looking goals of the CBA. This embodies the innovative curricula, critical thinking, and creative problem solving skills epitomized by the business school. It also has a technological feel, which relates to the Business School s commitment to advance the technological innovations of the business world. The mark exhibits movement, change, and advancement within the global environment. Finally, when paired with the textual elements, the resulting combination provides a unique identity for the CBA that projects the professionalism of an international corporation and the dynamism of a leading university committed to advancing business practices and excellence in teaching.
STRATEGIC PLAN - vision
OLD VISION STATEMENT: By the year 2012, the College of Business Administration at California State University, Long Beach will be the College of Choice for Business education in Southern California by providing a high quality learning and research environment with a focus on a global perspective and regional economic development. NEW VISION STATEMENT: The College of Business Administration (CBA) aspires to be a college of choice through the transformation of individuals by providing a high quality learning and research environment focused on preparing ethical business professionals.
STRATEGIC PLAN - mission
OLD MSSION STATEMENT: The College of Business Administration is a teachinglearning community of scholars that academically and professionally prepares a diverse student body to excel in a dynamic global environment. NEW MISSION STATEMENT: Our mission is to provide highquality teaching and support programs that prepare an exceptionally diverse student body from California, the nation and the world to become ethical business professionals who can succeed in a dynamic global environment. Our teaching is continuously enhanced by our faculty s commitment to ongoing research, professional development, and service.
STRATEGIC PLAN OLD CORE VALUES STATEMENT:
The College of Business Administration subscribes to California State University, Long Beach s core values of opportunity, diversity, and excellence. The College shares the University s commitment to being an outstanding teaching-intensive, research-driven university that emphasizes student engagement, scholarly and creative achievement, civic participation, global perspectives, and, in addition, high standards of professional and ethical conduct.
STRATEGIC PLAN NEW CORE VALUES STATEMENT:
The CBA subscribes to California State University, Long Beach s core values of opportunity, diversity, excellence, integrity, and service. The CBA shares the University s commitment to access, affordability, excellence, community engagement, assurance of learning, diversity, globalization, ethical and social responsibility, knowledge creation and application, and student success.
STRATEGIC PLAN NEW CORE VALUES STATEMENT (cont d):
Opportunity The CBA provides students broad access to affordable, quality education. The CBA supports learning and development beyond the classroom that connects theory to practice. The CBA promotes and supports professional faculty and staff development.
STRATEGIC PLAN NEW CORE VALUES STATEMENT (cont d):
Diversity The CBA is recognized for rich diversity in perspectives, promotion of open dialogue, and mutual respect among individuals from different cultures and backgrounds. The CBA promotes a global perspective in its curriculum, scholarly work, and collaborative activities.
STRATEGIC PLAN NEW CORE VALUES STATEMENT (cont d):
Excellence The CBA strives for excellence in teaching through academic rigor and relevance. CBA faculty engage in high quality basic (theoretical), applied and pedagogical (teaching) research. The CBA strives for continued quality improvement in our programs and services through ongoing assessment.
STRATEGIC PLAN NEW CORE VALUES STATEMENT (cont d):
Integrity The CBA is committed to honesty, integrity, ethical behavior, and social responsibility. The CBA develops responsible employees and leaders for the 21st century.
STRATEGIC PLAN NEW CORE VALUES STATEMENT (cont d):
Service Students receive advising and mentoring needed to realize their goals. The CBA provides high quality technical support to its students and faculty.
CONTINUOUS IMPROVEMENT OBJECTIVES (CIOs)
1. Recruit, hire, develop and retain highly qualified faculty. 2. Strengthen and support faculty scholarship. 3. Maintain a relevant and current undergraduate business program. 4. Maintain a relevant and current MBA program. 5. Expand student support services related to outreach, recruitment, advising and professional development. 6. Build and strengthen relationships with the business community. 7. Increase student graduation rates.
The design mark implies motion, which communicates the forward looking goals of the CBA. This embodies the innovative curricula, critical thinking, and creative problem solving skills epitomized by the business school. It also has a technological feel, which relates to the Business School s commitment to advance the technological innovations of the business world. The mark exhibits movement, change, and advancement within the global environment. Finally, when paired with the textual elements, the resulting combination provides a unique identity for the CBA that projects the professionalism of an international corporation and the dynamism of a leading university committed to advancing business practices and excellence in teaching.
STRATEGIC PLAN - vision
OLD VISION STATEMENT: By the year 2012, the College of Business Administration at California State University, Long Beach will be the College of Choice for Business education in Southern California by providing a high quality learning and research environment with a focus on a global perspective and regional economic development. NEW VISION STATEMENT: The College of Business Administration (CBA) aspires to be a college of choice through the transformation of individuals by providing a high quality learning and research environment focused on preparing ethical business professionals.
STRATEGIC PLAN - mission
OLD MSSION STATEMENT: The College of Business Administration is a teachinglearning community of scholars that academically and professionally prepares a diverse student body to excel in a dynamic global environment. NEW MISSION STATEMENT: Our mission is to provide highquality teaching and support programs that prepare an exceptionally diverse student body from California, the nation and the world to become ethical business professionals who can succeed in a dynamic global environment. Our teaching is continuously enhanced by our faculty s commitment to ongoing research, professional development, and service.
STRATEGIC PLAN OLD CORE VALUES STATEMENT:
The College of Business Administration subscribes to California State University, Long Beach s core values of opportunity, diversity, and excellence. The College shares the University s commitment to being an outstanding teaching-intensive, research-driven university that emphasizes student engagement, scholarly and creative achievement, civic participation, global perspectives, and, in addition, high standards of professional and ethical conduct.
STRATEGIC PLAN NEW CORE VALUES STATEMENT:
The CBA subscribes to California State University, Long Beach s core values of opportunity, diversity, excellence, integrity, and service. The CBA shares the University s commitment to access, affordability, excellence, community engagement, assurance of learning, diversity, globalization, ethical and social responsibility, knowledge creation and application, and student success.
STRATEGIC PLAN NEW CORE VALUES STATEMENT (cont d):
Opportunity The CBA provides students broad access to affordable, quality education. The CBA supports learning and development beyond the classroom that connects theory to practice. The CBA promotes and supports professional faculty and staff development.
STRATEGIC PLAN NEW CORE VALUES STATEMENT (cont d):
Diversity The CBA is recognized for rich diversity in perspectives, promotion of open dialogue, and mutual respect among individuals from different cultures and backgrounds. The CBA promotes a global perspective in its curriculum, scholarly work, and collaborative activities.
STRATEGIC PLAN NEW CORE VALUES STATEMENT (cont d):
Excellence The CBA strives for excellence in teaching through academic rigor and relevance. CBA faculty engage in high quality basic (theoretical), applied and pedagogical (teaching) research. The CBA strives for continued quality improvement in our programs and services through ongoing assessment.
STRATEGIC PLAN NEW CORE VALUES STATEMENT (cont d):
Integrity The CBA is committed to honesty, integrity, ethical behavior, and social responsibility. The CBA develops responsible employees and leaders for the 21st century.
STRATEGIC PLAN NEW CORE VALUES STATEMENT (cont d):
Service Students receive advising and mentoring needed to realize their goals. The CBA provides high quality technical support to its students and faculty.
CONTINUOUS IMPROVEMENT OBJECTIVES (CIOs)
1. Recruit, hire, develop and retain highly qualified faculty. 2. Strengthen and support faculty scholarship. 3. Maintain a relevant and current undergraduate business program. 4. Maintain a relevant and current MBA program. 5. Expand student support services related to outreach, recruitment, advising and professional development. 6. Build and strengthen relationships with the business community. 7. Increase student graduation rates.
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