Channel Discovery Channel Prezentzre

Published on March 2017 | Categories: Documents | Downloads: 58 | Comments: 0 | Views: 387
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INTERNATIONAL EXPERTISE

1.5 billion subscribers

356 millions households

114 networks in over 170 countries and 35 languages

25 YEARS OF DISCOVERY

DISCOVERY ROMANIA
Timeline
Enters Romanian market Opens for advertising in Romania

Starts local feed Local grid & promo

New Look

1997

1998

2001

2005

2007

2008

2009

2010
Romanian hub responsible for Hungary, Czech and Slovak offices

Enters Romanian market

Opens for advertising in Romania

Starts local feed

Opens local office and grid ‘Business Superbrands’ trophy

Internalize adsales Local grid & promo

New look

AD-Sales Portal

DVDs for consumer

Internetics award

Discovery Channel is
  one of the most trustworthy media brands world wide the leader in factual entertainment


 

targeting young men curios about the world and eager to broaden their horizons
about adventurous, passionate and expansive life offering true stories full of emotion and passion about everything that makes the world be great Discovery Channel encourages people to Live Life Large!



Exploration

Science & Engineering

Wildlife & Natural History

People & places

Travel & Culture

ADVERTISING OPORTUNITIES

Advertising Opportunities
   Classic spot campaigns (max. 12 minutes / h) Package deals Brand Partnership (special projects):
 Vignette: • Programming Vignettes • Commercial Vignettes You can watch and download more special projects examples from out B2B webpage: www.discoverymedia.ro Click below to go online now.

 Sponsorship:
• Program sponsorship • Program category sponsorship • Timeslot sponsorship • Special sponsored weekend

 Channel Sponsorship:
 Break Keepers  Ident Commercial  In Program Messages  Online Competitions

 Mobile Advertising
 Other Media

RESEARCH

Discovery Channel Basic Demographics

Age
AU, 4-14 5.8% AU, 15-24 13.0%

Gender

Au, 55+ 27.9%

Women 35.3%
Au, 25-34 17.0%

AU, 45-54 13.6% AU, 35-44 22.7%

Men 64.7%

Targeting male audience, Discovery Channel has it’s core viewers between 25-44 y.o. (40%).
Filter: All urban population Period: Jan – Dec 2010 GFK Romania

Discovery Channel Audience Data Rtg% (All urban, 18-49)

Good results in both Prime Time and in Day Time (Discovery Tour on Sundays)
Period: Jan – Dec 2010 GFK Romania

Audience Profile Map – Q4’10
65

Avg. Age

Antena3 Antena 2 Romantica Euforia Kanal D B1TV

60 Realitatea TV

TVR1
55

Eurosport

Antena`1
50TV Pro

Acasa

National TV

Sport.ro

Digi Sport GSP

Nat Geo Pro Nat Geo W Cinema AXN Sci-Fi Prima TV 45
% Gender

40 20 25 30 35 40 45 35 50 55 60 65 70 75 80 85

MTV UTV

Kiss TV
30

Minimax
Disney

Cartoon Network

25

20
Filter: All urban population

GFK Romania

Demographics
Education (Urban Area)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Channel High Education Index vs. TTV

Discovery

17,9%

52,6%

29,4%

107 111 116

Animal Planet

18,5%

51,2%

30,3%

TCM

15,9%

52,2%

31,9%

TTV

23,4%

49,2%

27,4%

Low Education

Medium Education

High Education

Household Income (Urban Area)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Discovery

7,4% 9,8% 19,1% 11,3%

22,6% 21,6% 17,3% 26,9% Low HH Income Medium HH Income

69,1% 67,7% 63,6% 61,0% High HH Income NS/NR

Channel Household High Income Index vs. 100% Channel Household TTV High Income Index vs. 0,9% TTV

113 111

Animal Planet

0,9% 0,0%

TCM

104
TTV

0,8%

Viewers of Discovery Channel, Animal Planet and TCM, tend have high house hold incomes and higher education => upscale profile.

Filter: All urban population Period: Jan – Dec 2010 GFK Romania

Top Discovery Series 2010
Top series, All day (06:00 – 26:00) Top series, All day (06:00 – 26:00)
Discovery Channel, AU, 18-49, Jan - Dec 2010 Rank Programe Title 1 A haunting 2 River monsters 3 Behind bars: alaska 4 Ray mears' world of survival 5 Industrial revelations 6 My shocking story 7 Deadly women 8 Heart of the machine 9 Worst-case scenario 10 Dual survival 163 Decoding disaster 164 Megabuilders 165 The british bikers build off 166 21st century war machines 167 Race to dakar rtg% 0.61 0.55 0.54 0.51 0.49 0.47 0.46 0.46 0.46 0.44 0.07 0.07 0.05 0.05 0.02 000(avg) 32.05 28.47 28.15 27.00 26.47 24.48 24.03 23.61 24.09 22.77 3.68 3.70 2.37 2.82 1.29 Shr% 2.01 1.70 2.19 2.04 1.53 1.68 1.98 2.06 1.57 1.69 1.00 0.96 0.35 0.39 0.62 Count 106 33 3 70 10 36 12 8 30 19 18 8 3 8 6 Rank Programe Title 1 A haunting 2 Deadly women 3 River monsters 4 Human body ultimate machine 5 Next world 6 The real hustle 7 My shocking story 8 Deadly women 9 Worst-case scenario 10 Ray mears' world of survival 66 Kill zone 67 Street customs 68 Swords life on the line 69 Tornado road 70 Ross kemp return to

Top series, All day (06:00 – 26:00) Top series, Prime Time (19:00 – 24:00)
Discovery Channel, AU, 18-49, Jan - Dec 2010 rtg% 0.61 0.59 0.55 0.52 0.52 0.51 0.51 0.49 0.49 0.48 0.16 0.15 0.15 0.12 0.08 000(avg) 32.05 30.78 28.47 28.09 28.00 27.21 26.92 25.45 25.29 24.86 8.13 8.29 7.60 6.00 4.04 Shr% 2.01 2.06 1.70 1.33 1.47 1.32 1.59 2.03 1.42 1.51 0.46 0.38 0.54 0.38 0.26 Count 106 7 33 4 6 14 27 24 19 24 13 4 3 6 5

A haunting (0.61 rtg%), Deadly women (0.59 rtg%) and River monsters (0.55 rtg%) are top series on Discovery Channel in 2010.
Base: Romania/ Source: Local audience measurement systems 2010.

In viewers' words:
“Discovery has a larger range of covered themes than Geografic & Animal Planet, they have additional shows” Man, 20-35

“Discovery has an attractive way of presenting things, it’s not dry as we learn in school. It’s not quite like a movie, as they try to convey seriousness, but it has an artistic part so that it’s catchy, like an interactive lesson” Man, 20-35

“If it weren’t for Discovery, I wouldn’t know a lot of things – it gives you knowledge” Woman, 20-35

“Discovery Channel is good, is about curiosities, interesting subjects, stuff from different areas. There’s always something to see on it” Man, 36-49

“This is good: gives technical information, scientific, things that you don’t know, it’s a documentary channel; it has interesting subjects, that satisfy one’s curiosity, it’s captivating and takes your stress away. It’s in pace with time: you see current discoveries, not the ones 10 years ago, and is for everybody, no matter the age” Woman, 36-49

www.discoverymedia.ro

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