114 networks in over 170 countries and 35 languages
25 YEARS OF DISCOVERY
DISCOVERY ROMANIA
Timeline
Enters Romanian market Opens for advertising in Romania
Starts local feed Local grid & promo
New Look
1997
1998
2001
2005
2007
2008
2009
2010
Romanian hub responsible for Hungary, Czech and Slovak offices
Enters Romanian market
Opens for advertising in Romania
Starts local feed
Opens local office and grid ‘Business Superbrands’ trophy
Internalize adsales Local grid & promo
New look
AD-Sales Portal
DVDs for consumer
Internetics award
Discovery Channel is
one of the most trustworthy media brands world wide the leader in factual entertainment
targeting young men curios about the world and eager to broaden their horizons
about adventurous, passionate and expansive life offering true stories full of emotion and passion about everything that makes the world be great Discovery Channel encourages people to Live Life Large!
Exploration
Science & Engineering
Wildlife & Natural History
People & places
Travel & Culture
ADVERTISING OPORTUNITIES
Advertising Opportunities
Classic spot campaigns (max. 12 minutes / h) Package deals Brand Partnership (special projects):
Vignette: • Programming Vignettes • Commercial Vignettes You can watch and download more special projects examples from out B2B webpage: www.discoverymedia.ro Click below to go online now.
Sponsorship:
• Program sponsorship • Program category sponsorship • Timeslot sponsorship • Special sponsored weekend
Channel Sponsorship:
Break Keepers Ident Commercial In Program Messages Online Competitions
Mobile Advertising
Other Media
RESEARCH
Discovery Channel Basic Demographics
Age
AU, 4-14 5.8% AU, 15-24 13.0%
Gender
Au, 55+ 27.9%
Women 35.3%
Au, 25-34 17.0%
AU, 45-54 13.6% AU, 35-44 22.7%
Men 64.7%
Targeting male audience, Discovery Channel has it’s core viewers between 25-44 y.o. (40%).
Filter: All urban population Period: Jan – Dec 2010 GFK Romania
Discovery Channel Audience Data Rtg% (All urban, 18-49)
Good results in both Prime Time and in Day Time (Discovery Tour on Sundays)
Period: Jan – Dec 2010 GFK Romania
Audience Profile Map – Q4’10
65
Avg. Age
Antena3 Antena 2 Romantica Euforia Kanal D B1TV
60 Realitatea TV
TVR1
55
Eurosport
Antena`1
50TV Pro
Acasa
National TV
Sport.ro
Digi Sport GSP
Nat Geo Pro Nat Geo W Cinema AXN Sci-Fi Prima TV 45
% Gender
22,6% 21,6% 17,3% 26,9% Low HH Income Medium HH Income
69,1% 67,7% 63,6% 61,0% High HH Income NS/NR
Channel Household High Income Index vs. 100% Channel Household TTV High Income Index vs. 0,9% TTV
113 111
Animal Planet
0,9% 0,0%
TCM
104
TTV
0,8%
Viewers of Discovery Channel, Animal Planet and TCM, tend have high house hold incomes and higher education => upscale profile.
Filter: All urban population Period: Jan – Dec 2010 GFK Romania
Top Discovery Series 2010
Top series, All day (06:00 – 26:00) Top series, All day (06:00 – 26:00)
Discovery Channel, AU, 18-49, Jan - Dec 2010 Rank Programe Title 1 A haunting 2 River monsters 3 Behind bars: alaska 4 Ray mears' world of survival 5 Industrial revelations 6 My shocking story 7 Deadly women 8 Heart of the machine 9 Worst-case scenario 10 Dual survival 163 Decoding disaster 164 Megabuilders 165 The british bikers build off 166 21st century war machines 167 Race to dakar rtg% 0.61 0.55 0.54 0.51 0.49 0.47 0.46 0.46 0.46 0.44 0.07 0.07 0.05 0.05 0.02 000(avg) 32.05 28.47 28.15 27.00 26.47 24.48 24.03 23.61 24.09 22.77 3.68 3.70 2.37 2.82 1.29 Shr% 2.01 1.70 2.19 2.04 1.53 1.68 1.98 2.06 1.57 1.69 1.00 0.96 0.35 0.39 0.62 Count 106 33 3 70 10 36 12 8 30 19 18 8 3 8 6 Rank Programe Title 1 A haunting 2 Deadly women 3 River monsters 4 Human body ultimate machine 5 Next world 6 The real hustle 7 My shocking story 8 Deadly women 9 Worst-case scenario 10 Ray mears' world of survival 66 Kill zone 67 Street customs 68 Swords life on the line 69 Tornado road 70 Ross kemp return to
A haunting (0.61 rtg%), Deadly women (0.59 rtg%) and River monsters (0.55 rtg%) are top series on Discovery Channel in 2010.
Base: Romania/ Source: Local audience measurement systems 2010.
In viewers' words:
“Discovery has a larger range of covered themes than Geografic & Animal Planet, they have additional shows” Man, 20-35
“Discovery has an attractive way of presenting things, it’s not dry as we learn in school. It’s not quite like a movie, as they try to convey seriousness, but it has an artistic part so that it’s catchy, like an interactive lesson” Man, 20-35
“If it weren’t for Discovery, I wouldn’t know a lot of things – it gives you knowledge” Woman, 20-35
“Discovery Channel is good, is about curiosities, interesting subjects, stuff from different areas. There’s always something to see on it” Man, 36-49
“This is good: gives technical information, scientific, things that you don’t know, it’s a documentary channel; it has interesting subjects, that satisfy one’s curiosity, it’s captivating and takes your stress away. It’s in pace with time: you see current discoveries, not the ones 10 years ago, and is for everybody, no matter the age” Woman, 36-49