CIO 100 2011 -Impact of Sales Force Automation Project- Inter Consumer Products- Edgar Kigaro
Content
PRESENTATION BY EDGAR KIGARO
Impact Of Sales Force Automation Project
Brief History
Interconsumer Products Ltd is a local Firm dealing in the
manufacturing and distribution of Hair Care, Skin Care, Personal Care and Baby Care products which are well researched and formulated to suit the needs of the target market. Started in 1995 with a Capital Base of Kshs 3,000/- as a Sole proprietorship. Incorporated as a limited company in December 1996
Purpose Of the ICPL Field Force Project
Competitive advantage in the industry Improve order processing procedure
Time Accuracy Cost Cutting Efficiency
Our tools
Field Force Application
Order Reconciliation & Sync with HQ
Orders Received at HQ
Impact Of the Project
ROI was realized in 4 Months after Project implementation Major Cost Cutting – Key Areas,
Courier Costs substituted by GSM costs. 95% Total Saving (80K to 4.5K) Elimination of Order Books Real Time Order Taking & Processing From 48 hrs to <30 minutes Zero rating of duplication of order entries
Impact Of the Project
…. Cont
Automation thus increased throughput. Efficiency in
terms of invoicing. Same manpower handling 3 Times the number of invoices
On time Delivery as goods never pile up at dispatch as
in the past.
Thank You Q&A
Impact Of Sales Force Automation Project
Brief History
Interconsumer Products Ltd is a local Firm dealing in the
manufacturing and distribution of Hair Care, Skin Care, Personal Care and Baby Care products which are well researched and formulated to suit the needs of the target market. Started in 1995 with a Capital Base of Kshs 3,000/- as a Sole proprietorship. Incorporated as a limited company in December 1996
Purpose Of the ICPL Field Force Project
Competitive advantage in the industry Improve order processing procedure
Time Accuracy Cost Cutting Efficiency
Our tools
Field Force Application
Order Reconciliation & Sync with HQ
Orders Received at HQ
Impact Of the Project
ROI was realized in 4 Months after Project implementation Major Cost Cutting – Key Areas,
Courier Costs substituted by GSM costs. 95% Total Saving (80K to 4.5K) Elimination of Order Books Real Time Order Taking & Processing From 48 hrs to <30 minutes Zero rating of duplication of order entries
Impact Of the Project
…. Cont
Automation thus increased throughput. Efficiency in
terms of invoicing. Same manpower handling 3 Times the number of invoices
On time Delivery as goods never pile up at dispatch as
in the past.
Thank You Q&A
