CM

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systematic approach to major and increasingly important responsibility of general management to position and relate the firm to its environment in a way which will ensure its continued success and make it secure from surprises. as Newcombe, Channon and Grinyer

Strategic ANALYSIS  Strategic CHOICE  Strategic IMPLEMENTATION 

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Strategic ANALYSIS

› what is the PROBLEM SETTING? › whose involved in the PROBLEM? › when does the problem ARISE?

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Strategic CHOICE

› what strategies are BEST? › who would BENEFIT from it? › CONCLUSION (recommendation)

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Strategic IMPLEMENTATION

› implemented ACTIONS to be enact!



Strategic ANALYSIS

› what is the PROBLEM SETTING? › whose involved in the PROBLEM? › when does the problem ARISE?



Strategic CHOICE

› what strategies are BEST? › who would BENEFIT from it? › CONCLUSION (recommendation)



Strategic IMPLEMENTATION

› implemented ACTIONS to be enact!