Color is Black

If Your Favorite Color is Black

 Prestige and power are important to you.
 You are independent, strong-willed and determined and like to be in control of yourself
and situations.
 As a lover of black you may be conservative and conventional - black is restricting and
contained.
 With black as your personality color, you may be too serious for your own good - bring
some colour into your life to lighten you up - life should be fun.
 You may appear intimidating to even your closest colleagues and friends, with an
authoritarian, demanding and dictatorial attitude.
 As a personality color black, you are non-emotional and give the appearance of a dignified
and sophisticated person who is in total control - this is often a front as you may feel quite
insecure in the company of sophisticated and cultured VIP's and upper class people.
 You like to keep people at a distance, guarding your emotions and creating an
impenetrable barrier between yourself and others.
 With a personality color black, you may be looking for protection from any negativity that
surrounds you.
 You may wish to create an aura of mystery and intrigue, as in the sexy black negligee.
 You may be going through a stage of self-denial, not allowing pleasure and joy into your
life.
 You hold things inside and are not good at sharing yourself with others, possibly out of
fear.
 You are methodical in your work, making sure everything is completed as required, down
to the last detail.
 It may be a color of comfort to you, allowing you to retreat and hide from the real world.
 You may be a teenager or young adult hiding behind black while searching for your own
identity or your own true colors.
 You may be rebelling against society or your family.
 You may have lost sight of your direction in life and are going through a very negative
phase.
 You may be suppressing your own desires and aspirations.
 You may be retreating behind black during a difficult time in your life such as a serious
illness or a period of grief - black protects, allowing for a deep inner healing without
interference from others.
 Your Deepest Need
 Your deepest need is to have power and control in order to protect your emotional
insecurities.

If you dislike black:
 You are a light-hearted and easy going person - not so serious, conservative and formal.
 You may feel that it is a depressing color, especially if you have a happy, extroverted and
optimistic outlook on life.
 You are not into power and control - you have a gentle disposition and black is too
intimidating for you.
 You are practical and down-to-earth and don't wish to be seen as overly sophisticated.
 You may have a fear of the dark from your childhood that you can't shift.
 You may have been dominated and intimidated during your early years and black brings
back those feelings.
The Color Black
The color black relates to the hidden, the secretive and the unknown, and as a result it creates an
air of mystery. It keeps things bottled up inside, hidden from the world.
In color psychology this color gives protection from external emotional stress. It creates a barrier
between itself and the outside world, providing comfort while protecting its emotions and
feelings, and hiding its vulnerabilities, insecurities and lack of self confidence.
Black is the absorption of all color and the absence of light. Black hides, while white brings to
light. What black covers, white uncovers. We all use black at various times to hide from the
world around us in one way or another. Some of us use it to hide our weight; others among us
use it to hide our feelings, our fears or our insecurities.
In color psychology, black means power and control, hanging on to information and things rather
than giving out to others.

Black is intimidating, unfriendly and unapproachable because of the power it exudes. It can
prevent two-way communication because of its intimidation. The salesman wearing all black will
make a lot of sales, but no friends! It radiates authority, but creates fear in the process.
Black implies self-control and discipline, independence and a strong will, and giving an
impression of authority and power.
Black absorbs negative energy. It is useful to carry something black with you to protect you from
harm and negativity when traveling or when going about your usual daily activities outside your
home.
People who like black may be conventional, conservative and serious, or they may think of
themselves as being sophisticated or very dignified.
The color black is often seen as a color of sophistication, as in 'the little black dress', or 'the black
tie event'. Affluent and success orientated women often choose black as it can give an impression
of elegance, sophistication and confidence.

Black is often associated with sexiness and seduction, as in the temptress in sexy black lingerie
creating an air of mystery and intrigue. It can also imply submission to another (including a
sexual partner), similar to the priest wearing black robes in submission to God.
Black is the end, but the end always implies a new beginning. When the light appears, black
becomes white, the color of new beginnings.
Teenagers often have a psychological need to wear black during the stage of transition from the
innocence of childhood to the sophistication of adulthood. It signifies the ending of one part of
their life and the beginning of another, allowing them to hide from the world while they discover
their own unique identity. It is important they go through this stage but a worry when it continues
on into adult years if they continue to wear black to the exclusion of other colors.
Too much black can cause depression and mood swings and create a negative environment.
Combined with white only, it can create an argumentative atmosphere. It is best to use some
color with black to lighten and brighten its energy.
If your favorite color is black, it will reflect in your personality! Personality color black will
give you more information on this.
If you are thinking of using black in a business application, read about the meanings of colors in
business.

Positive and Negative Traits
Positive keywords include protection and comfort, strong, contained, formal, sophisticated,
seductive, mysterious, endings & beginnings.
Negative keywords include aloof, depressing and pessimistic, secretive and withholding,
conservative and serious, power & control, sadness and negativity.

The Color Black Represents
Mystery: Black is the unknown. It is secretive, keeping a lot buried inside, unwilling to show its
real feelings.
Power and Control: Black is power and control of the self and others. It creates fear and
intimidation.
Effects of the Color Black
Formal, dignified and sophisticated: As in the little black dress and the formal dinner suit.
Aloof: Black sets itself aside from others with its heavy and intense energy. It keeps others at
arm's length.
Depressing: Black can close us to the positive aspects of life, forcing us to look at our
disappointments and the black or negative aspects of our life. It can create a fear of the future.
Pessimistic: Too much black encourages us to look at the negative side of life.