Competitor Product Profile Sheet

Exhibit 9-2 from Chapter 9 of

The Science of Sales Success (AMACOM)
Sample Competitor Product Profile

Competitor Product Profile
Our Product: Predicto Services
Competitor Name: PricePoint Services
Product Name: Early Alarm Network
Features
Benefits
Specific
Time or Money;
Characteristic;
Verb/Noun
Adjective/Noun
Trends Tracker
(remote monitoring)

Prevents
unscheduled
breakdowns

List Price $:(if known)
Gross Margins %: (if known)
Value
MV or PV

Focus
Internal; External; Both

Unique
Strengths
Only

Value
Rating
Of 5

Measurable value
(calculate the
costs of
downtime)

Both. It ensures
uninterrupted shipments
to their customers (E)
and saves money from
lost production (I).

Yes

5

Instructions are in Chapter 9 of

The Science of Sales Success (AMACOM)

Competitor Product Sheet
Competitor Name:
Competitor Product Name:
Our Product Name:
Features (Specific
Descriptions)

Benefits (Expressed In
Time Or Money)

Value
(P/M)

Focus
(Internal;
External;
Both)

U.S.
Yes

Value
Rating
5

Y

5

Y

5

Y

5

Y

5

Y

5

Y

5

Y

5

Y

5

Y

5

Y

5

Y

5

Y

5

Y

5

Y

5

Y

5

Y

5

Y

5

Y

5