ENABLING CHANGE
EMPOWERING LIVES
COMPUTER EDUCATION PROGRAM
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DELIVERING CHANGE
The advent of computers has
revolutionized the way we live, work,
interact, access knowledge, shop,
organize our world and engage
ourselves. Today computers no longer
serve the needs of students or working
class alone, but can benefit even senior
citizens and homemakers for daily
activities like Skype, online shopping,
bookings and reservations, passports
and banking among others.
Yet, in a country with only 1/4th
population illiterate, the level of digital
literacy fares much lower - at only
6.5%.
Particularly, senior citizens and
homemakers find it difficult to access
basic computer skills due to lack of
resources and education centers.
Further, despite feeling the acute need
to be in step with latest technology,
they find it difficult to learn from
children who are already busy.
While the government continues to
focus on increasing the national
literacy rate, Dainik Bhaskar aims to
ensure digital literacy for those already
literate.
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IMPARTING SKILLS
FOR A MEANINGFUL LIFE
FREE TRAINING FOR SENIOR CITIZENS AND HOMEMAKERS
The Computer Education Program by
Dainik Bhaskar is a one-of-its-kind
knowledge initiative that seeks to offer
free training to senior citizens and
homemakers. Rising from a deep
understanding of its readers’ needs
and aspirations, the Computer
Education Program empowers its
readers with practical knowledge
within their means and at their
convenience. As a reader’s knowledge
partner, this initiative by Bhaskar
bridges the gap between needs and
resources and offers them a platform
to learn and share with people of their
age and profile.
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COMPREHENSIVE
TRAINING THROUGH
DAINIK BHASKAR OFFICES
The Computer Education initiative offers
training facility in its office campuses from
January to March. Under this program,
Dainik Bhaskar offers standardized course
material to all trainees across all its
centers to include:
Training Booklet in 3 languages
(Hindi, Marathi & Gujrati)
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ASSISTANCE BEYOND
TRAINING
ROOM
TRAINING BOOKLET
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REACHING OUT
ACROSS INDIA
The Computer Education Program reaches
out to 34 towns in Madhya Pradesh,
Chhattisgarh, Rajasthan, Chandigarh,
Punjab, Haryana, Jharkhand, Bihar, Gujarat
and Maharashtra.
DRIVING CHANGE
Dainik Bhaskar launched the
Computer Education Program via
print ads and on ground activations.
The campaign theme highlighted the
choice and importance of learning at
any age. The initiative also featured
in national edit page.It was also
extensively covered on the digital
platform.
8
BUILDING CONFIDENCE
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9
IGNITING HOPE
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10
REKINDLING LOVE
FOR LEARNING
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11
GALVANIZING SUPPORT
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IMPACTING LIVES
The Computer Education Program has
become more than a free-skill and
training program. It has become a
platform for engagement, enrichment
and empowerment for senior citizens
and homemakers.
The Computer Education Program has
given them the opportunity to equip
themselves with technology and its
benefits thereby giving them the
confidence to rise above fear and
anxiety and make informed choices.
in any condition, it has rekindled their
love for learning and has ignited
positive change in their heart.
The Computer Education Program has
partnered with HelpAge India, an
organization working for senior
citizens, to reach out to the needs of
senior citizens across India.
The program has successfully bridged
the gap between needs and resources
and used technology as the biggest
tool for empowerment.
Above all, this program has offered
them a choice to learn at any age and
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NUMBERS THAT SPEAK
34 CENTRES
TOTAL 56,693
PEOPLE REGISTERED
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CONFIDENCE FOR LIFE
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CONFIDENCE FOR LIFE
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EMPOWERMENT
IN ACTION
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EMPOWERMENT
IN ACTION
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CERTIFICATE OF
EMPOWERMENT
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EMPOWERED
AND INSPIRING
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EMPOWERED
AND INSPIRING
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RISING WITH
CONFIDENCE
TODAY EVEN I CAN
USE COMPUTERS.
Today children of the 21st century are learning
computers right from school. Senior citizens
also want to learn those skills. Dainik Bhaskar
has given me a good opportunity and
platform, that too free of cost.
Sukhraj Bhandari,
Retd. Civil Judge. Jodhpur.
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RISING WITH
CONFIDENCE
PAPA I WILL BUY YOU A COMPUTER
IF YOU LEARN HOW TO USE IT.
I had thought of learning computers many
times but always hesitated. Bhaskar has
helped me get over this hesitation. When my
Doha based daughter heard of this, she
encouraged me to join this program. She even
promised to buy me a computer if I did.
Pyare Mohan Sharan,
Ranchi.
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RISING WITH
CONFIDENCE
I AM MORE
CONFIDENT NOW.
Thanks to the Computer course, I have learnt
many new things like buying and selling
products. My husband is a CA. I also help him
in his office. Today I work with more
confidence.
Naseem Bano,
Bikaner.
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RISING WITH
CONFIDENCE
IT IS HELPING
ME IN MY WORK.
I have started working as a property dealer
and the computer Education is helping me.
For every new plot, I save its data on Excel and
upload its photo on the net.
A.K. Yogipur,
Patna