Connecticut
Content
Connecticut
Connecticut is located in the New England region. The surrounding states of Connecticut are
Massachusetts, Rhode Island, and New York. Its capital city is Hartford, but its largest city is Bridgeport.
The cities in Connecticut that have a population with <100,000 are the following: Bridgeport (144,229),
New Haven (129,779), Hartford (124,775), Stamford (122,643), and Waterbury (110,366).According to
the United States Census Bureau the population of Connecticut is approximately 3,590,347 in 2012.
There was a slight increase of 0.5% in population from the census of 2010. The age distribution
reported by USCB was the following, 6.6% of its population was reported as being under 5 years old,
24.7% under 18 years old, 54.9% are 18+ years old, and 13.8% were 65 years of age or older. The
median age is 40 years old. Females made up approximately 51.6% of the population, with 48.4% male.
The largest ethnic group is White with a 71.2%, the second largest are Hispanic 13.4%, Black are 9.4%.
In 2010 the median household income of Connecticut residents was $67,740. There is a 9.2% of
Connecticut residents that live in poverty. The population distribution by household employment status
is represented in the table below.
Population Distribution by Household Employment Status,
states (2010-2011), U.S. (2011)View 50-State Comparison
CT
#
CT
%
US
#
US
%
At Least 1
Full Time
Worker
1,720,100
79%
141,874,100
75%
Part Time
Workers
210,000
10%
17,503,200
9%
Non
Workers
Total
238,000
11%
28,628,500
15%
2,168,000
100%
188,005,800
100%
The workers by occupation category for Connecticut are: White Collar Workers 44%, Blue Collar
Workers 56%.
The dealerships that were sent a survey are listed below.
Bridgeport, CT
Scap Dodge
421 Tunxis Hill Rd | Bridgeport, CT, 06604 Phone: (203) 384-0005| FX:
Park City Ford
Key Lincoln Mercury
Ray's Auto Sales
B M W Authorized Sales &
Service
Key Lincoln-Mercury Inc
R & G Auto Sales
Millenium Auto Sales
Tuozzoli Bros Auto Sales
Action Auto Sales
Dragone Mimi Inc
Hine Bros Inc
Park City Ford
Scap Dodge
Trent Auto Sales & Service
Action Auto Sales
BMW Of Bridgeport
Cars
Centennial Auto Sales
N/A
60 North Ave | Bridgeport, CT, 06606 Phone: (203) 366-3425| FX: (203)
337-1269
425 North Ave | Bridgeport, CT, 06606 Phone: (203) 335-7539| FX:
(203) 877-0910
513 Lindley St | Bridgeport, CT, 06606 Phone: (203) 576-1851| FX: N/A
43 North Ave | Bridgeport, CT, 06606 Phone: (203) 334-1672| FX: N/A
425 North Ave | Bridgeport, CT, 06606 Phone: (203) 776-3033| FX: N/A
674 Madison Ave | Bridgeport, CT, 06606 Phone: (203) 338-0855| FX:
N/A
1349 Boston Ave | Bridgeport, CT, 06610 Phone: (203) 336-2227| FX:
N/A
1926 Main St | Bridgeport, CT, 06604 Phone: (203) 579-0360| FX: N/A
351 Arctic St | Bridgeport, CT, 06608 Phone: (203) 334-6451| FX: N/A
2125 Fairfield Ave | Bridgeport, CT, 06605 Phone: (203) 384-1241| FX:
N/A
1001 Wordin Ave | Bridgeport, CT, 06605 Phone: (203) 336-5387| FX:
N/A
60 North Ave | Bridgeport, CT, 06606 Phone: (203) 366-3425| FX: (203)
337-1269
421 Tunxis Hill Rd | Bridgeport, CT, 06604 Phone: (203) 384-0005| FX:
N/A
29 Dekalb Ave | Bridgeport, CT, 06607 Phone: (203) 362-1522| FX: N/A
351 Arctic St | Bridgeport, CT, 06608 Phone: (203) 334-6451| FX: N/A
43 North Ave | Bridgeport, CT, 06606 Phone: (203) 334-1672| FX: (203)
330-6070
1001 Wordin Ave | Bridgeport, CT, 06605 Phone: (203) 336-5931| FX:
N/A
1349 Boston Ave | Bridgeport, CT, 06610 Phone: (203) 336-2227| FX:
N/A
Total: 20
Norwich, CT
Falveys Motors
Norwich Auto Sales
Simon Ford
Nissan of Norwich
395 W Thames St | Norwich, CT, 06360 Phone: (860) 889-3371| FX:
N/A
168 N Main St | Norwich, CT, 06360 Phone: (860) 204-9150| FX: N/A
401 N Main St | Norwich, CT, 06360 Phone: (860) 889-2601| FX: (860)
889-2292
691 W Thames St | Norwich, CT, 06360 Phone: (860) 892-6000| FX:
N/A
Rose City Auto Sales &
Service
Don Mallon ChevroletCadillac
Falvey's Chrysler Dodge
Jeep
Don Mallon Chevrolet
Cadillac
Charles Toyota
Chevrolet-Don Mallon
Chevrolet
Simon Suzuki Ford Isuzu
Charles Toyota
543 E Main St | Norwich, CT, 06360 Phone: (860) 887-1928| FX: N/A
774 W Thames St | Norwich, CT, 06360 Phone: (860) 892-5007| FX:
N/A
395 W Thames St | Norwich, CT, 06360 Phone: (860) 889-3371| FX:
N/A
774 W Thames St | Norwich, CT, 06360 Phone: (860) 889-3333| FX:
N/A
774 W Thames St | Norwich, CT, 06360 Phone: (860) 889-8375| FX:
(860) 889-7707
774 W Thames St | Norwich, CT, 06360 Phone: (860) 886-1074| FX:
N/A
401 N Main St | Norwich, CT, 06360 Phone: (860) 889-2601| FX: N/A
500 W Thames St | Norwich, CT, 06360 Phone: (860) 889-8375| FX:
N/A
Total: 12
New Heaven, CT
Elm City Auto Sales
Junitos Auto Sales and
Repair
Saint Michael Auto Sales Llc
M & M Auto Sales
Montesi Motors Inc
Atlas Auto Reciclaje
Auto House of New Haven
Llc
A-1 Toyota
Total: 8
Hartford, CT
New Country Motor Cars
Frank & Family Used Car
Dealer
Liberty Mazda
R & R Auto Sales and
Service Llc
Lia Hyundai
Interstate Ford
46 Middletown Ave | New Haven, CT, 06513 Phone: (203) 787-3566|
FX: N/A
80 Chapel St | New Haven, CT, 06513 Phone: (203) 772-1932| FX: N/A
224 Davenport Ave | New Haven, CT, 06519 Phone: (203) 777-1002|
FX: N/A
34 Fulton St | New Haven, CT, 06513 Phone: (203) 468-9419| FX: N/A
444 State St | New Haven, CT, 06510 Phone: (203) 281-0481| FX: N/A
159 Middletown Ave | New Haven, CT, 06513 Phone: (203) 624-7985|
FX: N/A
468 Ella T Grasso Blvd | New Haven, CT, 06519 Phone: (203) 7858777| FX: N/A
50 Amity Rd | New Haven, CT, 06515 Phone: (203) 389-1521| FX: N/A
1 Weston Park Rd | Hartford, CT, 06120 Phone: (860) 522-6134| FX:
(860) 549-8667
99 Hanmer St | Hartford, CT, 06114 Phone: (860) 296-0338| FX: N/A
91 West Service Road | Hartford, CT, 06120 Phone: (860) 240-7406|
FX: (860) 240-7415
173 Franklin Ave | Hartford, CT, 06114 Phone: (860) 296-1575| FX:
N/A
20 Jennings Rd | Hartford, CT, 06120 Phone: (860) 240-1700| FX: N/A
45 Brainard Rd | Hartford, CT, 06114 Phone: (860) 706-0950| FX: N/A
New Country Motor Cars
Interstate Ford Truck Sales
Inc
Thomas Cadillac Jaguar
Nutmeg International
Trucks Inc
A J Auto Sales & Service Llc
Liberty Honda
Harte Subaru
Harte Infiniti
Gabrielli Truck Sales of Ct
Llc
Interstate Ford Truck Sales
Inc
Thomas Cadillac Jaguar
Harte Subaru
Harte Suzuki
J T & S Idealease Truck
Rental
Tony March Mitsubishi
Harte Infiniti
Interstate Ford
Canam Vehicle Imports Inc
Aguas Buenas Auto Sales
Liberty Honda
Tony March Mazda
Harte Infiniti Inc
Capitol Truck Sales
New Country Motor Cars
Total: 30
1 Weston St | Hartford, CT, 06120 Phone: (860) 278-2011| FX: N/A
45 Brainard Rd | Hartford, CT, 06114 Phone: (860) 706-0950| FX: N/A
170 Weston St | Hartford, CT, 06120 Phone: (860) 524-1000| FX: (860)
728-1171
130 Brainard Rd | Hartford, CT, 06114 Phone: (860) 249-8635| FX: N/A
120 Park St | Hartford, CT, 06106 Phone: (860) 728-1025| FX: N/A
71 W Service Rd | Hartford, CT, 06120 Phone: (866) 395-1950| FX:
(860) 251-6858
111 Weston St | Hartford, CT, 06120 Phone: (860) 895-6500| FX: N/A
150 Weston St | Hartford, CT, 06120 Phone: (860) 524-1993| FX: (860)
543-7017
277 New Park Ave | Hartford, CT, 06106 Phone: (860) 570-7060| FX:
N/A
45 Brainard Rd | Hartford, CT, 06114 Phone: (860) 706-0950| FX: N/A
170 Weston St | Hartford, CT, 06120 Phone: (860) 524-1000| FX: (860)
728-1171
111 Weston St | Hartford, CT, 06120 Phone: (860) 895-6500| FX: N/A
180 Weston St | Hartford, CT, 06120 Phone: (800) 868-2817| FX: N/A
130 Brainard Rd | Hartford, CT, 06114 Phone: (860) 249-8635| FX: N/A
133 Liebert Rd | Hartford, CT, 06120 Phone: (860) 240-7405| FX: N/A
150 Weston St | Hartford, CT, 06120 Phone: (860) 524-1993| FX: (860)
543-7017
45 Brainard Rd | Hartford, CT, 06114 Phone: (860) 706-0950| FX: N/A
250 Murphy Rd | Hartford, CT, 06114 Phone: (860) 278-2828| FX: N/A
1919 Broad St | Hartford, CT, 06114 Phone: (860) 956-1502| FX: N/A
71 W Service Rd | Hartford, CT, 06120 Phone: (866) 395-1950| FX:
(860) 251-6858
149 Liebert Rd | Hartford, CT, 06120 Phone: (860) 240-7405| FX: N/A
150 Weston St | Hartford, CT, 06120 Phone: (860) 524-1993| FX: N/A
39 Jennings Rd | Hartford, CT, 06120 Phone: (860) 246-8200| FX: N/A
1 Weston St | Hartford, CT, 06120 Phone: (860) 278-2011| FX: N/A
Jack Chevrolet Pontiac
120 S Main St | Colchester, CT, 06415
Twin Cedars Garage
Charles Toyota
Valenti Chrysler Plymouth Dodge Inc
Falveys Motors
Wile Hyundai of Willimantic
European Concepts Volvo Saab Mbenz
Rr 2 | North Stonington, CT, 06359
500 W Thames St | Norwich, CT, 06360
Jerry Brown Rd | Stonington, CT, 06378
395 W Thames St | Norwich, CT, 06360
35 Route 66 E | Columbia, CT, 06237
1 Cards Mill Rd | Columbia, CT, 06237
Cadillac Authorized Sales & Service
Speedway Chevrolet
Suzuki of Vernon
Saturn Of Fairfield
Millenium Auto Sales
777 Talcottville Rd | Vernon Rockville,
CT, 06066
44 W Stafford Rd | Stafford Springs, CT,
06076
784 Talcottville Rd | Vernon Rockville,
CT, 06066
421 Tunxis Hill Rd | Fairfield, CT, 06825
1349 Boston Ave | Bridgeport, CT,
06610
1259 E Main St | Stamford, CT, 06902
23 Church St | Greenwich, CT, 06830
212 Magee Ave | Stamford, CT, 06902
Callari Auto Group
Peabody Garage Inc
Stamford Motors-Ford
Total: 15
There were a total of 85 dealerships that were surveyed in Connecticut. Out of the 85 dealerships only 5
responded our survey, represents 6% of the entire sample.
The following dealerships are the 6% of respondents:
A-1 Toyota
50 Amity Rd | New Haven, CT, 06515 Phone: (203) 389-1521| FX: N/A
Interstate Ford
150 Weston St | Hartford, CT, 06120 Phone: (860) 524-1993| FX: (860)
543-7017
Nissan of Norwich
691 W Thames St | Norwich, CT, 06360 Phone: (860) 892-6000| FX: N/A
Scap Dodge
421 Tunxis Hill Rd | Bridgeport, CT, 06604 Phone: (203) 384-0005| FX:
N/A
Wile Hyundai of
35 Route 66 E | Columbia, CT, 06237
Willimantic
There were two questions in the survey. Does your company use price elasticity when changing
its price? Would you consider price elasticity to be important in managing your prices?
Below are the results:
Not
Important important
X
A-1 Toyota
X
Interstate Ford
X
Nissan of Norwich
X
X
Scap Dodge
X
x
Wile Hyundai of Willimantic
Out of the 5 dealerships, 80% (4/5) uses elasticity when they change the prices of the cars and services,
20% (1/5) did not use elasticity. 100% (5/5) of the respondents considered price elasticity to be
important in managing the prices. In conclusion out of a sample of 85 dealerships 5 of them believed
that it is critical when setting prices of their products and services. Out of the respondents 80% used
elasticity to determine their prices.
Use Elasticity
X
X
X
Don’t use Elasticity
Connecticut is located in the New England region. The surrounding states of Connecticut are
Massachusetts, Rhode Island, and New York. Its capital city is Hartford, but its largest city is Bridgeport.
The cities in Connecticut that have a population with <100,000 are the following: Bridgeport (144,229),
New Haven (129,779), Hartford (124,775), Stamford (122,643), and Waterbury (110,366).According to
the United States Census Bureau the population of Connecticut is approximately 3,590,347 in 2012.
There was a slight increase of 0.5% in population from the census of 2010. The age distribution
reported by USCB was the following, 6.6% of its population was reported as being under 5 years old,
24.7% under 18 years old, 54.9% are 18+ years old, and 13.8% were 65 years of age or older. The
median age is 40 years old. Females made up approximately 51.6% of the population, with 48.4% male.
The largest ethnic group is White with a 71.2%, the second largest are Hispanic 13.4%, Black are 9.4%.
In 2010 the median household income of Connecticut residents was $67,740. There is a 9.2% of
Connecticut residents that live in poverty. The population distribution by household employment status
is represented in the table below.
Population Distribution by Household Employment Status,
states (2010-2011), U.S. (2011)View 50-State Comparison
CT
#
CT
%
US
#
US
%
At Least 1
Full Time
Worker
1,720,100
79%
141,874,100
75%
Part Time
Workers
210,000
10%
17,503,200
9%
Non
Workers
Total
238,000
11%
28,628,500
15%
2,168,000
100%
188,005,800
100%
The workers by occupation category for Connecticut are: White Collar Workers 44%, Blue Collar
Workers 56%.
The dealerships that were sent a survey are listed below.
Bridgeport, CT
Scap Dodge
421 Tunxis Hill Rd | Bridgeport, CT, 06604 Phone: (203) 384-0005| FX:
Park City Ford
Key Lincoln Mercury
Ray's Auto Sales
B M W Authorized Sales &
Service
Key Lincoln-Mercury Inc
R & G Auto Sales
Millenium Auto Sales
Tuozzoli Bros Auto Sales
Action Auto Sales
Dragone Mimi Inc
Hine Bros Inc
Park City Ford
Scap Dodge
Trent Auto Sales & Service
Action Auto Sales
BMW Of Bridgeport
Cars
Centennial Auto Sales
N/A
60 North Ave | Bridgeport, CT, 06606 Phone: (203) 366-3425| FX: (203)
337-1269
425 North Ave | Bridgeport, CT, 06606 Phone: (203) 335-7539| FX:
(203) 877-0910
513 Lindley St | Bridgeport, CT, 06606 Phone: (203) 576-1851| FX: N/A
43 North Ave | Bridgeport, CT, 06606 Phone: (203) 334-1672| FX: N/A
425 North Ave | Bridgeport, CT, 06606 Phone: (203) 776-3033| FX: N/A
674 Madison Ave | Bridgeport, CT, 06606 Phone: (203) 338-0855| FX:
N/A
1349 Boston Ave | Bridgeport, CT, 06610 Phone: (203) 336-2227| FX:
N/A
1926 Main St | Bridgeport, CT, 06604 Phone: (203) 579-0360| FX: N/A
351 Arctic St | Bridgeport, CT, 06608 Phone: (203) 334-6451| FX: N/A
2125 Fairfield Ave | Bridgeport, CT, 06605 Phone: (203) 384-1241| FX:
N/A
1001 Wordin Ave | Bridgeport, CT, 06605 Phone: (203) 336-5387| FX:
N/A
60 North Ave | Bridgeport, CT, 06606 Phone: (203) 366-3425| FX: (203)
337-1269
421 Tunxis Hill Rd | Bridgeport, CT, 06604 Phone: (203) 384-0005| FX:
N/A
29 Dekalb Ave | Bridgeport, CT, 06607 Phone: (203) 362-1522| FX: N/A
351 Arctic St | Bridgeport, CT, 06608 Phone: (203) 334-6451| FX: N/A
43 North Ave | Bridgeport, CT, 06606 Phone: (203) 334-1672| FX: (203)
330-6070
1001 Wordin Ave | Bridgeport, CT, 06605 Phone: (203) 336-5931| FX:
N/A
1349 Boston Ave | Bridgeport, CT, 06610 Phone: (203) 336-2227| FX:
N/A
Total: 20
Norwich, CT
Falveys Motors
Norwich Auto Sales
Simon Ford
Nissan of Norwich
395 W Thames St | Norwich, CT, 06360 Phone: (860) 889-3371| FX:
N/A
168 N Main St | Norwich, CT, 06360 Phone: (860) 204-9150| FX: N/A
401 N Main St | Norwich, CT, 06360 Phone: (860) 889-2601| FX: (860)
889-2292
691 W Thames St | Norwich, CT, 06360 Phone: (860) 892-6000| FX:
N/A
Rose City Auto Sales &
Service
Don Mallon ChevroletCadillac
Falvey's Chrysler Dodge
Jeep
Don Mallon Chevrolet
Cadillac
Charles Toyota
Chevrolet-Don Mallon
Chevrolet
Simon Suzuki Ford Isuzu
Charles Toyota
543 E Main St | Norwich, CT, 06360 Phone: (860) 887-1928| FX: N/A
774 W Thames St | Norwich, CT, 06360 Phone: (860) 892-5007| FX:
N/A
395 W Thames St | Norwich, CT, 06360 Phone: (860) 889-3371| FX:
N/A
774 W Thames St | Norwich, CT, 06360 Phone: (860) 889-3333| FX:
N/A
774 W Thames St | Norwich, CT, 06360 Phone: (860) 889-8375| FX:
(860) 889-7707
774 W Thames St | Norwich, CT, 06360 Phone: (860) 886-1074| FX:
N/A
401 N Main St | Norwich, CT, 06360 Phone: (860) 889-2601| FX: N/A
500 W Thames St | Norwich, CT, 06360 Phone: (860) 889-8375| FX:
N/A
Total: 12
New Heaven, CT
Elm City Auto Sales
Junitos Auto Sales and
Repair
Saint Michael Auto Sales Llc
M & M Auto Sales
Montesi Motors Inc
Atlas Auto Reciclaje
Auto House of New Haven
Llc
A-1 Toyota
Total: 8
Hartford, CT
New Country Motor Cars
Frank & Family Used Car
Dealer
Liberty Mazda
R & R Auto Sales and
Service Llc
Lia Hyundai
Interstate Ford
46 Middletown Ave | New Haven, CT, 06513 Phone: (203) 787-3566|
FX: N/A
80 Chapel St | New Haven, CT, 06513 Phone: (203) 772-1932| FX: N/A
224 Davenport Ave | New Haven, CT, 06519 Phone: (203) 777-1002|
FX: N/A
34 Fulton St | New Haven, CT, 06513 Phone: (203) 468-9419| FX: N/A
444 State St | New Haven, CT, 06510 Phone: (203) 281-0481| FX: N/A
159 Middletown Ave | New Haven, CT, 06513 Phone: (203) 624-7985|
FX: N/A
468 Ella T Grasso Blvd | New Haven, CT, 06519 Phone: (203) 7858777| FX: N/A
50 Amity Rd | New Haven, CT, 06515 Phone: (203) 389-1521| FX: N/A
1 Weston Park Rd | Hartford, CT, 06120 Phone: (860) 522-6134| FX:
(860) 549-8667
99 Hanmer St | Hartford, CT, 06114 Phone: (860) 296-0338| FX: N/A
91 West Service Road | Hartford, CT, 06120 Phone: (860) 240-7406|
FX: (860) 240-7415
173 Franklin Ave | Hartford, CT, 06114 Phone: (860) 296-1575| FX:
N/A
20 Jennings Rd | Hartford, CT, 06120 Phone: (860) 240-1700| FX: N/A
45 Brainard Rd | Hartford, CT, 06114 Phone: (860) 706-0950| FX: N/A
New Country Motor Cars
Interstate Ford Truck Sales
Inc
Thomas Cadillac Jaguar
Nutmeg International
Trucks Inc
A J Auto Sales & Service Llc
Liberty Honda
Harte Subaru
Harte Infiniti
Gabrielli Truck Sales of Ct
Llc
Interstate Ford Truck Sales
Inc
Thomas Cadillac Jaguar
Harte Subaru
Harte Suzuki
J T & S Idealease Truck
Rental
Tony March Mitsubishi
Harte Infiniti
Interstate Ford
Canam Vehicle Imports Inc
Aguas Buenas Auto Sales
Liberty Honda
Tony March Mazda
Harte Infiniti Inc
Capitol Truck Sales
New Country Motor Cars
Total: 30
1 Weston St | Hartford, CT, 06120 Phone: (860) 278-2011| FX: N/A
45 Brainard Rd | Hartford, CT, 06114 Phone: (860) 706-0950| FX: N/A
170 Weston St | Hartford, CT, 06120 Phone: (860) 524-1000| FX: (860)
728-1171
130 Brainard Rd | Hartford, CT, 06114 Phone: (860) 249-8635| FX: N/A
120 Park St | Hartford, CT, 06106 Phone: (860) 728-1025| FX: N/A
71 W Service Rd | Hartford, CT, 06120 Phone: (866) 395-1950| FX:
(860) 251-6858
111 Weston St | Hartford, CT, 06120 Phone: (860) 895-6500| FX: N/A
150 Weston St | Hartford, CT, 06120 Phone: (860) 524-1993| FX: (860)
543-7017
277 New Park Ave | Hartford, CT, 06106 Phone: (860) 570-7060| FX:
N/A
45 Brainard Rd | Hartford, CT, 06114 Phone: (860) 706-0950| FX: N/A
170 Weston St | Hartford, CT, 06120 Phone: (860) 524-1000| FX: (860)
728-1171
111 Weston St | Hartford, CT, 06120 Phone: (860) 895-6500| FX: N/A
180 Weston St | Hartford, CT, 06120 Phone: (800) 868-2817| FX: N/A
130 Brainard Rd | Hartford, CT, 06114 Phone: (860) 249-8635| FX: N/A
133 Liebert Rd | Hartford, CT, 06120 Phone: (860) 240-7405| FX: N/A
150 Weston St | Hartford, CT, 06120 Phone: (860) 524-1993| FX: (860)
543-7017
45 Brainard Rd | Hartford, CT, 06114 Phone: (860) 706-0950| FX: N/A
250 Murphy Rd | Hartford, CT, 06114 Phone: (860) 278-2828| FX: N/A
1919 Broad St | Hartford, CT, 06114 Phone: (860) 956-1502| FX: N/A
71 W Service Rd | Hartford, CT, 06120 Phone: (866) 395-1950| FX:
(860) 251-6858
149 Liebert Rd | Hartford, CT, 06120 Phone: (860) 240-7405| FX: N/A
150 Weston St | Hartford, CT, 06120 Phone: (860) 524-1993| FX: N/A
39 Jennings Rd | Hartford, CT, 06120 Phone: (860) 246-8200| FX: N/A
1 Weston St | Hartford, CT, 06120 Phone: (860) 278-2011| FX: N/A
Jack Chevrolet Pontiac
120 S Main St | Colchester, CT, 06415
Twin Cedars Garage
Charles Toyota
Valenti Chrysler Plymouth Dodge Inc
Falveys Motors
Wile Hyundai of Willimantic
European Concepts Volvo Saab Mbenz
Rr 2 | North Stonington, CT, 06359
500 W Thames St | Norwich, CT, 06360
Jerry Brown Rd | Stonington, CT, 06378
395 W Thames St | Norwich, CT, 06360
35 Route 66 E | Columbia, CT, 06237
1 Cards Mill Rd | Columbia, CT, 06237
Cadillac Authorized Sales & Service
Speedway Chevrolet
Suzuki of Vernon
Saturn Of Fairfield
Millenium Auto Sales
777 Talcottville Rd | Vernon Rockville,
CT, 06066
44 W Stafford Rd | Stafford Springs, CT,
06076
784 Talcottville Rd | Vernon Rockville,
CT, 06066
421 Tunxis Hill Rd | Fairfield, CT, 06825
1349 Boston Ave | Bridgeport, CT,
06610
1259 E Main St | Stamford, CT, 06902
23 Church St | Greenwich, CT, 06830
212 Magee Ave | Stamford, CT, 06902
Callari Auto Group
Peabody Garage Inc
Stamford Motors-Ford
Total: 15
There were a total of 85 dealerships that were surveyed in Connecticut. Out of the 85 dealerships only 5
responded our survey, represents 6% of the entire sample.
The following dealerships are the 6% of respondents:
A-1 Toyota
50 Amity Rd | New Haven, CT, 06515 Phone: (203) 389-1521| FX: N/A
Interstate Ford
150 Weston St | Hartford, CT, 06120 Phone: (860) 524-1993| FX: (860)
543-7017
Nissan of Norwich
691 W Thames St | Norwich, CT, 06360 Phone: (860) 892-6000| FX: N/A
Scap Dodge
421 Tunxis Hill Rd | Bridgeport, CT, 06604 Phone: (203) 384-0005| FX:
N/A
Wile Hyundai of
35 Route 66 E | Columbia, CT, 06237
Willimantic
There were two questions in the survey. Does your company use price elasticity when changing
its price? Would you consider price elasticity to be important in managing your prices?
Below are the results:
Not
Important important
X
A-1 Toyota
X
Interstate Ford
X
Nissan of Norwich
X
X
Scap Dodge
X
x
Wile Hyundai of Willimantic
Out of the 5 dealerships, 80% (4/5) uses elasticity when they change the prices of the cars and services,
20% (1/5) did not use elasticity. 100% (5/5) of the respondents considered price elasticity to be
important in managing the prices. In conclusion out of a sample of 85 dealerships 5 of them believed
that it is critical when setting prices of their products and services. Out of the respondents 80% used
elasticity to determine their prices.
Use Elasticity
X
X
X
Don’t use Elasticity
