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Consulting Proposal: Bic Inc.

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Content

 

Kent Hoang Kiranjoat Mundi Linda Ngouv Valeriya Fomina Sever Neacsu

 

  

BIC has seen an 2% decrease in sales growth



Industry is declining as a whole



Goal is to regain more market share and maximize profits



STEEPLE Analysis

 



Advertising –   

Television Advertise Advertisements ments Billboards



Shelf Space



Promotional Events and Marketing Campaigns



Online Distribution Channel



Electronic Industry

 



Stationary Competitors



Indirect competitors 



Technology / Electronic Industry

Risks    

Financial Risks Strategic Risks Operational Risks Hazard Risks

 

Marketing

Advertising

In Store Display

Market Research

Segregate Demographics

Focus / Target Specific Demographics

Sales

Create Reliable Quality Products

Build Customer  Relationship

Finance

New Product Development

Business Development

Budget

Understand Consumers  Needs / Wants

Expand Business

Rising Uncontrollable Costs

Design /Create  New  products

Improve Develop Business Strategy

 



Operational Risks 





Viral Marketing Implementation of strong marketing plan Determination time limit of end result



Hazard Risks





Power of Competitor. Power of Suppliers Barriers to Entry



Conflict of interests with current employees



Strategic Risks



Inner Synergies



Financial Risks



Currency exchange rates





 

Financial Figure

Year 2009

Year 2010

Percentage Change

Income from Operations

216.0

304.6 

+41.0% 

 Administrative & other Operating expenses  

503.7

566.0 

+12.4%  

Benefit per Cost

.42

.54

+29% 

 



Project Information



Team Members



Project Stakeholder



Project Scope



Time Frame, four phases



Case for project



Problem to be solved



Project Goals



Project Measurements

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