Consumer Behavior- NMIMS APRIL 2018 SOLVED ASSIGNMENTS

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GET SOLVED ASSIGNMENTS VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at [email protected] YOU MAY CALL US ON - 7506193173 WHATSAPP NUMBER- 9967480770 Internal Assignment Applicable for April 2018 Examination Consumer Behavior Q1. What do you understand by consumer involvement. How would you classify the following purchase decision in terms of high or low involvement decisions? Explain the reason for your classification in each case. • Gel Pen • An Birthday Greeting Card to wife • Restaurant selection • Car • Selection of school for your child • Stationery for everyday use. Q2. A well-known International fitness company is planning to set up a nationwide fitness centers in India. Describe how this international company can use psychographics to plan its segmentation and promotion strategy. Using VALS II typology, suggest which segments should the company target and why? Q3 What type of information search behaviour would you expect in the first time purchase of the following products and why? a Ice Cream Skin whitening Cream Lap top A study table 3b. What are the implications of the above information search behavior for marketers of these products? Explain. (5 Marks) GET SOLVED ASSIGNMENTS VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at [email protected] YOU MAY CALL US ON - 7506193173 WHATSAPP NUMBER- 9967480770

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GET SOLVED ASSIGNMENTS VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at [email protected] YOU MAY CALL US ON - 7506193173 WHATSAPP NUMBER- 9967480770 Internal Assignment Applicable for April 2018 Examination Consumer Behavior Q1. What do you understand by consumer involvement. How would you classify the following purchase decision in terms of high or low involvement decisions? Explain the reason for your classification in each case. • Gel Pen • An Birthday Greeting Card to wife • Restaurant selection • Car • Selection of school for your child • Stationery for everyday use. Q2. A well-known International fitness company is planning to set up a nationwide fitness centers in India. Describe how this international company can use psychographics to plan its segmentation and promotion strategy. Using VALS II typology, suggest which segments should the company target and why? Q3 What type of information search behaviour would you expect in the first time purchase of the following products and why? a Ice Cream Skin whitening Cream Lap top A study table 3b. What are the implications of the above information search behavior for marketers of these products? Explain. (5 Marks) GET SOLVED ASSIGNMENTS VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at [email protected] YOU MAY CALL US ON - 7506193173 WHATSAPP NUMBER- 9967480770

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