Contents
Content
TABLE OF CONTENTS
S.NO. 1. 2. 3. 4. 5. 6.
TOPIC Title of the report Certificate of originality
PAGE NO. I II III IV v
Acknowledgement Declaration
List of figures Chapter 1
GREEN MARKETING CONCEPT
History Framework Adoptability Opportunities Green Marketing mix Problem Swot analysis Company profile
1 2 6 7 12 17 19 20
7.
Chapter 2 Objectives of study Chapter 3 RESEARCH METHODOLOGY Chapter 4 Data Analysis and Interpretation Chapter 5 Findings Recommendations Conclusions Limitation Appendix REFERENCE
22
8.
23
9. 10.
26 31 32 33 35 36 38
11. 12.
i
List of figures
S.NO. 1. 2.
TOPIC
PAGE NO. 25 25
Are you aware of the term green marketing Have you heard of any campaign related to Green Marketing Have you been part of any such campaign Do you consider the environmental aspects of the products before buying them Do you think that Green Marketing activities are good at addressing environmental issues . Do you think that Green Marketing activities are good at addressing environmental issues Do you think Green Marketing activities results in better products Do you think that Green Marketing strengthen company is image in the mind of consumers Do you think that companies that focus on environmental concerns persuade consumers to buy products Do you think that by implementing green marketing strategy the companies are able to gain competitive advantage over others Do you think sometimes companies are trying to cheat customers in the name of green products .
3. 4. 5. 6. 7.
26 26 27 27 28
8. 9. 10. 11.
28 29 29 30
ii
S.NO. 1. 2. 3. 4. 5. 6.
TOPIC Title of the report Certificate of originality
PAGE NO. I II III IV v
Acknowledgement Declaration
List of figures Chapter 1
GREEN MARKETING CONCEPT
History Framework Adoptability Opportunities Green Marketing mix Problem Swot analysis Company profile
1 2 6 7 12 17 19 20
7.
Chapter 2 Objectives of study Chapter 3 RESEARCH METHODOLOGY Chapter 4 Data Analysis and Interpretation Chapter 5 Findings Recommendations Conclusions Limitation Appendix REFERENCE
22
8.
23
9. 10.
26 31 32 33 35 36 38
11. 12.
i
List of figures
S.NO. 1. 2.
TOPIC
PAGE NO. 25 25
Are you aware of the term green marketing Have you heard of any campaign related to Green Marketing Have you been part of any such campaign Do you consider the environmental aspects of the products before buying them Do you think that Green Marketing activities are good at addressing environmental issues . Do you think that Green Marketing activities are good at addressing environmental issues Do you think Green Marketing activities results in better products Do you think that Green Marketing strengthen company is image in the mind of consumers Do you think that companies that focus on environmental concerns persuade consumers to buy products Do you think that by implementing green marketing strategy the companies are able to gain competitive advantage over others Do you think sometimes companies are trying to cheat customers in the name of green products .
3. 4. 5. 6. 7.
26 26 27 27 28
8. 9. 10. 11.
28 29 29 30
ii
