Data Center Power and Cooling and Virtualization Trends in ASEAN

2008 Datacenter Power and Cooling and Virtualization Trends in ASEAN
Summary Report of End-User Interviews December, 2008

Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.

Outline: Summary Report
• Methodology • Key Findings DATACENTER TRENDS • Section A: Qualification and Clarification • Section B: Datacenter Overview • Section C: Datacenter Drill Down • Section D: Datacenter Characteristics • Section E: Datacenter Power and Cooling • Section F: Datacenter Operations Slide 3 Slide 4 Slide 8 Slide 10 Slide 16 Slide 24 Slide 34 Slide 43 Slide 51

© 2008 IDC

2

Methodology
45 minute f-2-f survey Sample of 405 Senior IT Managers/IT Directors and Facilities personnel that are managing a datacenter/server-storage facility and have a
 a server room, localized, mid-tier or enterprise class datacenter  are responsible for datacenter operations, facilities management

or/and server/systems administrator/management

 This site in operation is in the ASEAN countries

Sample excluded companies below 100 employees since we did not want to skew the results based on very small companies who we don’t feel are the target market for data center solutions Drilldown during the interview around current power and cooling problems was based on an identified site and classified using IDC’s Datacenter Taxonomy: Server Closet, Server Room, Localized Datacenter, Mid-Tier Datacenter or Enterprise Class Datacenter Interviews were conducted during Sep-Oct 2008 Margin of Error = +/- 5%
© 2008 IDC 3

Key Findings
 The average age of datacenters in ASEAN is 7-9 years with Indonesia,

Philippines having some of the oldest datacenters. Interestingly they all feel their current datacenters will last a long time but the large proportion of “Don’t Knows” indicate uncertainty of their operations, and specifically about cabling space and insufficient raised floor space. indicated looking at ways they can enhance their datacenter facility to accommodate additional amount of servers and storage cooling issue today, and a higher number feel the issue will become more critical in future. Enterprise datacenters fared the best among all datacenters
– Most ASEAN end-users feel the need to revamp/retrofit their datacenters as well as consolidate and virtualize to address power and cooling issues

 ASEAN end-users indicate they are generally worried about the future

 In terms of their immediate short term goals - most users have

 Slightly more than a third of the sample overall has some power and

© 2008 IDC

4

Key Findings
 Despite inefficiencies in the existing datacenters we don’t see end-

users rushing to close them down, although they are building new ones. IDC saw the maximum build-out in server rooms and localized datacenters and server rooms led in terms of discontinuation of existing datacenters. Some reasons for the slow rate of discontinuation seem to be
– Since the budgets are hard to get and there seems to be some uncertainty around the type of datacenter that should be built – End-users fear disruption due to which they are investing in new facilities that, once running, will help them move workloads from old to new more seamlessly

 In terms of location of the datacenter, barring enterprise datacenter

respondents where a large majority has indicated having datacenters located on an independent floor, most others are sharing space with the rest of the office.
– About a fifth of the respondents claim their datacenter are tier 4 as per uptime institutes classification. Enterprise datacenters had the biggest chunk of these type of datacenters. Overall tier 2 followed very closely by tier 3 were the biggest in the sample

© 2008 IDC

5

Key Findings
 Enterprise datacenters indicate having 54% of their datacenter area

covered at an average followed by mid-tier datacenters. Server rooms and localized averaged 35% full which we believe is driven by the fact that most of these datacenters are co-located with other office space (slide 35) providing significant opportunity to expand as the need grows. which means the rest is used for cooling and other purposes leading to huge power overheads.
– The average load capacity is 4.9KW in server rooms and scales to 7.7KW in enterprise datacenters. – A majority of the power & cooling costs are clubbed under administrative or facilities budget.

 46% of the electricity, on an average, is consumed for IT purposes,

 The most often noted business impacts from power and cooling issues

is increased operational costs, and most alarmingly, hardware damaged and datacenter outages. While cooling issues is increased operational costs, system downtime, and most alarmingly, hardware damaged and datacenter outages

© 2008 IDC

6

Key Findings
 Power/costs spending on electricity followed by available power supply

were among the highly rated challenges overall with some differences by each datacenter type.
– System/Server level solutions are the most sought after across all datacenters followed by room level in enterprise and mid-tier, and rack level in localized and server rooms

 Looking at the cost of building and running the datacenter we found the

the biggest proportion of cap-ex spending in ASEAN being the IT hardware which is averaging to 45-50% for server/storage and networking & comms hardware, while cost of power seems to be among the major drivers of op-ex spending in ASEAN followed by networking and IT maintenance costs. almost all others prefer using a single vendor who can help them transform.

 In terms of datacenter solution provider, except mid-tier datacenters

– It seems that end-to-end capabilities and single point of contact are key attributes that the datacenter owners are keen to have in their providers.
© 2008 IDC 7

Datacenter Trends

Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.

Datacenter Taxonomy
IDC Taxonomy
Server Room: A secondary computer location that usually is under IT control, often less than 500 sq ft and has some power & cooling as well as security capabilities Localized Data Center: May be a primary or secondary location that is usually under 1,000 sq ft requiring badge or pin access and has some power and cooling redundancy to ensure constant temperature Mid-Tier Data Center: Is the primary server location for an organization that is a large room, but often under 5,000 sq ft. It has superior cooling systems that are probably redundant and is probably protected by two levels of physical and digital security Enterprise Class Data Center: Is the primary server location for an organization. Is a very large room often in excess of 5,000 sq ft and has advanced cooling systems, redundant power and is protected by multiple levels of physical and digital security

Uptime Institute Classification (Used to get responses in Slide 36)
Tier 1: Basic Site Infrastructure - Has non-redundant capacity components and a single, non-redundant distribution path serving the computer equipment. (about 28 hours downtime/year) Tier2: Redundant Capacity components Site Infrastructure - Has redundant capacity components and a single, nonredundant distribution path serving the computer equipment (about 22 hours downtime/year) Tier3: Concurrently maintainable Site Infrastructure - Has redundant capacity components and multiple independent distribution paths serving the computer equipment. Generally only one path is active (about 2 hours downtime/year) Tier4: Fault-tolerant Site Infrastructure - Has multiple, independent physically isolated systems that each have redundant capacity components and multiple, independent, diverse, active distribution paths simultaneously serving the computer equipment path is active (less than 1 hour downtime/year)
© 2008 IDC 9

Section A

Qualification and Clarification

Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.

Qualification & Clarification:
Respondents by Number of Employees
Q. How many employees are there in your organization, countrywide?

Number of Employees Countrywide
5000-9999 6% 1000-4999 26% 10000+ 5% 100-249 25%

500-999 22%

250-499 16%

N=405 By design, the survey sample excluded companies with less than 100 employees. 59% of the sample was in companies with more than 500 employees and 37% above 1000 employees. IDC felt these to be the target market for datacenter solutions since the bulk of issues lie in the complexities, inefficiencies and rising management & administration costs that impact the relatively larger datacenters
© 2008 IDC 11

Qualification and Clarification:
Vertical Industry
Q. What industry classification best represents your organization's principal business activity?

Vertical Industry
Banking Insurance Financial Markets Discrete Manufacturing Process Manufacturing Construction Resources Industries Retail Wholesale Professional Services Personal & Other Services Transportation & Trans Services Com m unications & Media Utilities Healthcare Education Government 0.0%

4.2% 3.2% 3.2% 15.6% 19.0% 2.7% 1.7% 6.7% 1.0% 8.9% 4.4% 5.9% 4.9% 3.7% 4.7% 7.4% 2.7%
5.0% 10.0% 15.0% 20.0%

Financial = 11%

Manufacturing = 39%

Distribution = 8% Professional Services = 13% Infrastructure Services = 15% Public Services = 15%
25.0% 30.0%

Percent of Sample

© 2008 IDC

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Qualification and Clarification:
Expertise and Focus Area
Q.Which of the following do you consider to be your areas of expertise or primary focus?

Respondent Area of Expertise/Primary Focus Close to 70% of the respondents are focused on datacenter operations, and over half are involved in facilities management. Power and cooling challenges arise primarily in these two operational areas. Additionally, decision makers are well represented with close to 50% of the respondents involved in IT strategy and planning.
© 2008 IDC
Datacenter operations

70% 61% 75% 53% 54% 47% 1%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Facilities Management, including IT Facilities IT Infrastructure administrator/management

Server/Storage systems

Network management/monitoring

IT Strategy and Planning

Others

Percent of Sample
Note: Multiple response. 13

Qualification and Clarification:
Expertise and Focus Area – Key Tasks
Q. Which of the following tasks would you be involved in, as part of your job duties?

Respondent Area of Expertise/Primary Focus
Decisions to rebuild/retrofit/expand your datacenter

100%

Decisions on choosing partner/s to w ork w ith for any datacenter rebuild/retrofit/expansion efforts

61%

Identifying any problems or issues around the pow ering and cooling of your IT operations

64%

Planning the design and layout of any new datacenter to improve pow er/cooling provisioning & efficiency.

52%

Decisions to purchase pow er and cooling equipm ent for your datacenter

43%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Note: Multiple response. © 2008 IDC

Percent of Sample
14

Qualification & Clarification:
Server & Storage Inventory
Q. How many servers does your organization have currently installed, countrywide?

We tried to get a balanced mix of customers in terms of number of servers owned by the respondent companies. This was done in order to have a good proportion of large and medium sized customers. Manufacturing had the largest number of respondents owning more than 50 servers, followed by education, and banking services

Servers and Storage Currently Installed
> 100 Server 12.6% 50-99 Server 11.9%

Servers

< 24 Server 52.0% 25-49 server 23.5%

100-999 TB 12.8%

>1000 TB 5.4%

Storage

10-99 TB 27.7%

<10 TB 54.1%

© 2008 IDC

15

Section B

Datacenter Overview

Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.

Datacenter Overview:
Datacenter Lifespan
Q. Thinking about your Primary Datacenter, how long has it been in operation, and how many more years do you think your Primary Datacenter will operate before it is closed?

The average datacenter age ranges between 7-9 years in ASEAN, with Indonesia and Philippines having the oldest datacenters among this sample. Enterprise datacenters are the oldest, with 43% of enterprise datacenter owners stating they have datacenters longer than 10 years. Interestingly they all feel their current datacenters will last a long time but the large proportion of “Don’t Knows” indicate uncertainty
© 2008 IDC

Current Datacenter Age and Years Left before Closure
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

24.4% 39.30%

26.1% 34.80%

28.8%

28.80%

22.7% 43.40%

Percent of Sample

29.9% 24.4%

28.3% 30.4%

20.3% 28.8%

31.3%

18.6% 26.4% 23.9% 13.9% 10.4% 19.60% 10.40% 1.50%
Server Room (Redundant)

26.4% 23.3%

18.6% 13.0% 22.0% 13.0% 6.50% 2.20%
Localized (Future)

11.3% 19.30% 9.4% 7.50% 1.90%
Enterprise (Future)

12.90% 6.50%
Server Room (Current)

18.60% 5.10%
Mid-Tier (Current)

2.20%
Localized (Current)

8.50% 1.70%
Mid-Tier (Future)

3.30%
Enterprise (Current)

less than 1 year 5 years to less than 10 years

1 year to less than 3 years 10 years or longer

3 years to less than 5 years Don't Know

17

Datacenter Overview:
Datacenter Pain-Points
Q. Which of the following do you consider to be "pain points" with respect to the operation of your datacenter?

Current “Pain Points” of datacenter operation
Datacenter facility is aging 37%

Cabling space and insufficient floor weight load

32%

The uncertainty we were inferring in the previous slide is confirmed as in response to the current pain-points, endusers indicate they are generally worried about the future of their operations, and specifically about cabling space and insufficient raised floor space. Cabling space among server rooms & localized datacenters, lack of cooling capacity in enterprise datacenters and lack of power in mid-tier datacenters were the more specific concerns. Cramping the datacenter inroom space with too much cabling, or other design flaws are among the reasons endusers are finding themselves in this problem. This has been observed as a pain-point at a regional level as well
18

Insufficient raised floor space in the near future

26%

Lack of cooling capacity in the near future

27%

Lack of electric power capacity in the near future

24%

Generally worried about the future operations of the datacenter
0% 5% 10% 15% 20% 25% 30% 35%

37%

40%

Percent of Sam ple

© 2008 IDC

Datacenter Overview:
Short-Term Plans
Q. Thinking of your datacenter is your organization considering any of the following changes over the next 6 months or so?

Consideration Over the Next 6 Months
100% 90% 80%
Percent of Sample

17.3%

21.9%

14.1%

6.8% 17.0%

70% 60% 55.3% 50% 40% 30% 20% 10% 0% Overall (N=405) Server Room (N=201) Localized Datacenter (N=92) Mid-Tier Datacenter (N=59) Enterprise Datacenter (N=53) 12.8% 14.6% 10.9% 15.4% 10.9% 12.0% 15.3% 15.1% 20.3% 51.7% 63.0% 57.6% 52.8%

Most users have indicated looking at ways they can enhance their datacenter facility to accommodate additional amount of servers and storage. We noticed earlier that the biggest issue they will need to resolve will be around the lack of space, power and cooling issues, which could mean rationalizing the IT through consolidation or else revamping the current design. We believe a lot of the immediate issues are around revamping the power and cooling provisioning and efficiency

15.1%

None Enhance - in any way - your datacenter facility to accommodate greater amount of servers, storage, better cooling design Refurbshing or retrofitting your datacenter facility to improve Cooling Refurbshing or retrofitting your datacenter facility to improve power provisioning

© 2008 IDC

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Datacenter Overview:

Are there Power & Cooling Issues?
Q. How would you classify Power and Cooling issues or challenges for the datacenter/s that your organization has? Today and in FUTURE

Of the respondents who Current & Future Power and Cooling Issues by Type of Facility said “NO issues 100% currently” we asked a follow-up question on 19% 19% 90% 22% 24% 24% 26% 27% 27% weather they have had power & cooling issues in 80% 4% 6% 8% the past that they have 9% 6% 8% 5% 9% 5% 70% 7% since attended to - and 7% 7% 2% 7% 10% 8% 60% 30% of them said yes – primarily from localized 50% and server room 40% datacenters. Generally more respondents feel the power and cooling issues will increase in the future, except the enterprise customers in Philippines, Singapore and Thailand.
30%

63%

58%

62%

58%

65%

62%

68%

68%

20%

10%

0% Server Room (Current) Server Room (Future) Localized (Current) Localized (Future) Mid-Tier (Current) Mid-Tier (Future) Enterprise (Current) Enterprise (Future)

No Power and/or Cooling Issues Issues with Cooling

Issues with Power Issues with both Power & Cooling

© 2008 IDC

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Datacenter Overview:
Addressing Power & Cooling Issues
Q. What is your organization doing - or planning to do - to address any power and/or cooling issues in your datacenter/s?

Solutions to Resolve Power and Cooling Issues
100% 90% 80%

8.6%

12.1%

4.5%

10.0% 36.0%

29.5% 32.3% 35.4%

23.3%

Most ASEAN end-users feel the need to revamp/retrofit their datacenters as well as consolidate and virtualize to address power and cooling issues. Enterprise and server room respondents indicate the most interest in consolidation versus other respondents with other datacenter types. Observing by country Singapore and Philippines have majority respondents indicating consolidation as the solution while other countries are more keen on attacking the design issues that can resolve the cooling and power issues

Percent of Sample

70% 60% 50% 40% 30% 20% 10% 0%
Overall (N=198) 13.6%

33.8%

24.2%

40.9%

43.3%

48.0%

15.2%

9.1% 20.0%

11.6%

13.1%
Server Room (N=99)

15.9% 3.3%
Localized Datacenter (N=44) Mid-Tier Datacenter (N=30)

8.0%

8.0%
Enterprise Datacenter (N=25)

other - specify

consolidating and/or virtualizing efforts within the datacenter/s to reduce overall power consumption revamping or retrofitting the datacenter/s to address both power and cooling issues revamping or retrofitting the datacenter/s to address cooling issues or problems revamping or retrofitting the datacenter/s to address power issues or problems

© 2008 IDC

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Datacenter Overview:
The “Green” objective
Q. Which of the following best describes your organization's current situation with respect to making your datacenter operations more "green" or more environmentally friendly?

Current Situation in Making Datacenter more Green
100% 90% 80%
Percent of Sample

1.2% 1.8% 3.5% 1.8% 4.7% 8.2%

2.6% 0.0% 3.9% 0.0% 9.2% 14.5%

2.5% 2.5% 10.0% 15.0% 15.0%
7.5%

3.1% 3.1% 3.1% 3.1% 3.1% 12.5%
12.5%

4.3% 8.7% 4.3% 13.0% 17.4%
8.7%

More than half of the respondents are still seeking answers to how to make their datacenters more green. 15% have started to invest in smarter software tools while 8% each are measuring /assessing datacenters and being more energy efficient by design. Enterprise datacenters are also buying more energy efficient technology, apart from having the most number of respondents who know what they need and have started work.
22

70% 60% 50% 40% 30% 20% 10% 0%

14.6%
6.6% 8.2%

56.1%

63.2% 47.5%

59.4% 43.5%

Overall (N=171)

Server Room (N=76)

Other - specify Putting together an overall Corporate Social Responsibility policy of which green is an integral part Know what we need and have started work Invest in Smarter Software Tools Become more efficient by buying more energy efficient servers/storage/networking Trying to be more energy efficient by design Know what we need and have started re-desinging our datacenter to remove design faults Started by measuring and assessing our datacenter Trying to find out the best way we can become more "green"

Localized Datacenter (N=40)

Mid-Tier Datacenter (N=32)

Enterprise Datacenter (N=23)

© 2008 IDC

Datacenter Overview:
The “Green” objective
Q. If your organization were to seek outside help in making your datacenter more "green" which vendor do you think would be best suited to help you?

Which Vendor Best Suited to help to Build Green Datacenter
100% 90% 80% 70% 60% 50% 40% 30% 20% 29.2% 10% 0% 8.8% 1.2% 3.5% 5.3% 15.2% 2.3% 11.8% 2.6% 5.3% 14.5% 1.3% 7.5% 5.0% 7.5% 17.5% 2.5% 6.3% 6.3% 3.1% 6.3% 3.1% 4.3% 8.7% 4.3%

Percent of Sample

26.1%

34.5%

32.9%

46.9% 32.5%

4.3%

IBM, HP and Dell are closely tied for the top spot in enterprise datacenters, while IBM seem to be taking the lead in mid-tier and localized datacenter respondents. Surprisingly Sun that has a very strong market share in ASEAN doesn’t come up as choice, and nor do the power and cooling vendors like Emerson and APC figure very high in the responses.

26.1%

31.6%

27.5%

28.1%

26.1%

Overall (N=171)

Server Room (N=76)

Localized Datacenter (N=40)

Mid-Tier Datacenter (N=32) Dell

Enterprise Datacenter (N=23)

Hewlett Packard/EYP APC/MGE

IBM Liebert/Emerson

Sun Microsystems Other

Don't Know

© 2008 IDC

23

Section C

Datacenter Drilldown:
Current and Future Build Outs and Discontinues

Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.

Datacenter Taxonomy
Server Room: A secondary computer location that usually is under IT control, often less than 500 sq ft and has some power & cooling as well as security capabilities Localized Data Center: May be a primary or secondary location that is usually under 1,000 sq ft requiring badge or pin access and has some power and cooling redundancy to ensure constant temperature Mid-Tier Data Center: Is the primary server location for an organization that is a large room, but often under 5,000 sq ft. It has superior cooling systems that are probably redundant and is probably protected by two levels of physical and digital security Enterprise Class Data Center: Is the primary server location for an organization. Is a very large room often in excess of 5,000 sq ft and has advanced cooling systems, redundant power and is protected by multiple levels of physical and digital security

© 2008 IDC

25

Datacenter Drilldown:
Current Number of Datacenters
Q. How many of each of the following currently operate today within your organization?

About 13% of the respondents, accounting for 30% of the servers installed within the sample, have 68 enterprise class datacenters along with a number of server rooms (220), localized (100) and mid-tier (36) datacenters. 50% of these end-users have more than 1000 employees and 43% with more than 100 servers

Number of Datacenter and Server Facilities with Customers having “Enterprise” as the highest Datacenter Type
100% 90% 80%
Percent of Sample
0.5% 2.8% 2.4% 9.4% 14.2% 1.9% 9.4% 3.8% 18.9% 13.2% 43.9% 32.1% 56.6% 26.9% 30.2% 37.7% 77.4% 1.9% 5.7% 11.3% 13.2% 5.7% 9.4% 1.9% 20.8%

70% 60% 50% 40% 30% 20% 10% 0%
Overall

28.3%

20.8%

Server Room

Localized Datacenter

Mid-Tier Datacenter

Enterprise Class Datacenter

None

One

Two

3 to 5

6 to 10

11 to 25

Over 25

© 2008 IDC

26

Datacenter Drilldown:
Discontinue/New Build
Q. How many of each of the following types (or levels) of datacenters does your organization plan to build or close over the next 3-5 years?

Plan to Build New & Close Existing Datacenter by Customers “Enterprise” as the highest Datacenter Type Enterprise datacenter respondents in ASEAN indicate opening 12.3% new datacenters as against closing only 2.4% existing ones in the next 3-5 years. The demand for scale, DR and inadequacy of existing datacenters seem to be driving the additional buildout of datacenters in ASEAN
Overall
48

10

Server Room

21

2

Localized

13

3

Mid-Tier

7

New Discontinue
5

Enterprise

7

0

10

20

30

40

50

60

No of Datacenters

© 2008 IDC

27

Datacenter Drilldown:
Current Number of Datacenters
Q. How many of each of the following currently operate today within your organization?

Number of Datacenter and Server Facilities with Customers having “Mid-Tier” as the highest Datacenter Type 14% of the respondents accounting for 37% of the servers installed reported having 92 midtier datacenters along with 176 localized and 143 server rooms. Dominated by manufacturing, financial services and distribution segments, more than half of these respondents have more than 1000 employees.
100% 90% 80%
Percent of Sample

5.1% 10.2% 14.1%

8.5% 22.0%

3.4% 1.7% 11.9%

3.4% 6.8% 11.9%

70% 60% 50% 40% 30% 20% 10% 0%
Overall Server Room Localized Datacenter Mid-Tier Datacenter

18.6%

40.7%

49.2% 28.8%
40.7% 20.3% 20.3%

78.0%

None
© 2008 IDC

One

Two

3 to 5

6 to 10

11 to 25

Over 25
28

Datacenter Drilldown:
Discontinue/New Build
Q. How many of each of the following types (or levels) of datacenters does your organization plan to build or close over the next 3-5 years?

Mid-tier datacenter owners are indicating to discontinue 7% of the existing datacenters, and introduce 13% new ones in the next 3-5 years. This seems to be driven by the revamp/refurbish as well as consolidation needs (see slide 21) of end-users. The discontinuation of midrange are especially high.

Plan to Build New & Close Existing Datacenter by Customers having “Mid-Tier” as the highest Datacenter Type
Overall 27

55

Server Room

23

11

Localized

22

7

Mid-Tier

8

9

New Discontinue

Enterprise 2

0

10

20

30

40

50

60

70

80

No of Datacenters

© 2008 IDC

29

Datacenter Drilldown:
Current Number of Datacenters
Q.How many of each of the following currently operate today within your organization?

Percent of Sample

23% of the sample has reported to have 280 “Localized” infrastructure facility as their primary datacenter along with a host of server rooms (329). 37% of the sample has more than 1000 employees, and a majority came from manufacturing and public sector segment

Number of Datacenter and Server Facilities with Customers having “Localized” as the highest Datacenter Type
100%
2.7%

90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

2.2% 12.0%

3.3% 15.2%

13.6%

16.3%

17.4%

15.2%

35.9% 49.5% 63.0%

28.3% 14.1%
Overall Server Room Localized Datacenter

None

One

Two

3 to 5

6 to 10

11 to 25

Over 25

© 2008 IDC

30

Datacenter Drilldown:
Discontinue/New Build
Q. How many of each of the following types (or levels) of datacenters does your organization plan to build or close over the next 3-5 years?

Localized datacenter owners are again not too keen to discontinue too many datacenters, but are definitely planning to add a fifth more datacenters in 3-5 years. IDC feels these are companies that these are companies that are growing very rapidly, which is reflected in their need to grow their datacenters

Plan to Build New & Close Existing Datacenter by Customers having “Localized” as the highest Datacenter Type

Overall

124

33

Server Room

69

15

Localized

46

18

Mid-Tier

8

New Discontinue

Enterprise 1

0

20

40

60

80

100

120

140

160

No of Datacenters

© 2008 IDC

31

Datacenter Drilldown:
Current Number of Datacenters
Q. How many of each of the following currently operate today within your organization?

49% of the respondents representing 21% servers installed are indicating as having 833 server rooms Two main reasons drive such infrastructure/datacenter facilities 1) The many remote offices distributed across the country due to its vast geographic expanse The scale and maturity of customers have restricted them to build just-enough capacity in the past

Number of Datacenter and Server Facilities with Customers having “Server Room” as the highest Datacenter Type
100% 90% 80%
Percent of Sample

3.0% 7.5% 5.5% 12.4% 9.0%

70% 60% 50% 40% 30% 20% 10% 0%

62.7%

2)

Server Room

None

One

Two

3 to 5

6 to 10

11 to 25

Over 25

© 2008 IDC

32

Datacenter Drilldown:
Discontinue/New Build
Q. How many of each of the following types (or levels) of datacenters does your organization plan to build or close over the next 3-5 years?

There seems to be a lot of activity in this segment in terms of discontinuations and planning of new datacenters. IDC thinks a number of small companies are migrating from closets to server rooms appreciating the need to have more formal IT than a stack of boxes. This is again a reflection of fast growing companies in a rapidly expanding economy.

Plan to Build New Datacenter by Customers having “Server Room” as the highest Datacenter Type
Overall
189

108

Server Room

157

108

Localized

23

Mid-Tier 6

New Discontinue

Enterprise 3

0

50

100

150

200

250

300

No of Datacenters

© 2008 IDC

33

Section D

Datacenter Characteristics:
Size, Capacity, Utilization

Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.

Datacenter Overview:
Location
Q. Thinking about your datacenter , is it shared/standalone?

Location of the Datacenter
100%

Barring enterprise datacenter respondents where a large majority has indicated having datacenters located on an independent floor, most others are sharing space with the rest of the office. Malaysia and Thailand have the highest number of respondents indicating datacenters on standalone plots.

90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

Overall

Server Room

Localized

Mid-Tier

Enterprise

Standalone on an independent plot of land - away from other parts of your organization Standalone on its own floor or in its own building Sharing space with other functions in your organization
Note: Multiple response. © 2008 IDC 35

Datacenter Characteristics:
Classification
Q. Datacenters are categorized - by the US-based Uptime Institute - into 4 tiers, depending on the amount of downtime they experience...which of the following tiers best describes your datacenter?

Datacenter as Per the “Uptime Institute” Classification
100% 90% 80% 19.0% 18.9% 13.0% 15.3% 34.0%

22.8% 26.4% 24.9% 28.8%

Tier 4 Tier 3 Tier 2

Percent of Sample

70% 60% 50% 40% 30% 20% 10% 0%

28.1%

22.9%

37.0% 33.9%

35.8%

Tier 1

26.4%

33.3%

27.2%

26.4% 22.0% 3.8%

Overall (N=405)

Server Room (N=201)

Localized Datacenter (N=92)

Mid-Tier Datacenter (N=59)

Enterprise Datacenter (N=53)

34% of enterprise datacenter owners have facilities that classify under the tier 4 ranking by the uptime institute. Surprisingly server rooms have tier 4 datacenters that are second to enterprise datacenters.
© 2008 IDC 36

Datacenter Characteristics:
Redundancy
Q. Is your primary datacenter backed up by a redundant site?

Is the Primary Datacenter Backed-up by a Redundant Site
100% 90%

18.8% 32.2% 30.0% 40.8%

26.1%

80% 70%
Percent of Sample

60% 50% 40% 67.8% 30% 20% 10% 0% 59.2% 70.0% 81.3%

The redundancy levels are generally maintained well across all types of datacenters and interesting to see mid-tier having the highest percentage of redundancy, while server rooms have the lowest. IDC feels that some of these datacenters may not be fully redundant and endusers could be including data redundancy in the responses.

73.9%

Overall (N=171)

Server Room (N=76)

Localized Datacenter (N=40) No

Mid-Tier Datacenter (N=32)

Enterprise Datacenter (N=23)

Yes

© 2008 IDC

37

Datacenter Characteristics:
Sq. feet and Floor Space Occupied
Q. On average, what percent of floor space is currently being used in the following:

According to the survey, roughly 35-54% of the available floor space is actually utilized in all IT installations. IDC believes that the lower utilization in server room and localized datacenter is driven by the fact that most of these datacenters are colocated with other office space (slide 35) providing the opportunity to expand as the need grows.This is probably prompting them to put a lower utilization percentage.

Floor Space Utilization by Type of Facility
Avg. Sq ft
Server Room
39.8% 11.4% 11.9%

Average %
14.9%

21.9%

35%

154 Sq ft
Localized Datacenter
37.0% 10.9% 12.0% 8.7%

31.5%

32%

418 Sq ft
Mid-tier Datacenter
28.8% 15.3%

16.9%

15.3%

23.7%

42%

2160 Sq ft
Enterprise Datacenter
11.3% 17.0%

17.0%

20.8%

34.0%

54%

3735 Sq ft
0% 20% 40% 60% 80% 100%

Percent of Sample <25%
© 2008 IDC

25% -49%

50% -74%

75% +

Don't know
38

Datacenter Characteristics:
UPS Capacity
Q. What is the total UPS (uninterruptible power supply) capacity for your Primary Datacenter? - Primary & Redundant UPS capacity

Percent of Sample

The average UPS capacity is relatively smaller in ASEAN but it is commensurate with the smaller scale infrastructure. 26% of enterprise datacenters and 15% of mid-tiers respondents have average UPS capacity over 250KW with very close redundancy.

UPS Capacity by Primary & Redundant Facility
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
Server Room Server Room (Primary) (Redundant) Localized (Primary) Localized (Redundant) Mid-Tier (Primary) Mid-Tier (Redundant) Enterprise (Primary) Enterprise (Redundant)

7.5% 1.5% 2.5% 5.5% 22.4%

7.0% 1.5% 2.5% 4.5% 20.4%

8.7% 5.4% 4.3% 12.0%

8.7% 4.3% 4.3% 9.8%

11.9% 3.4% 5.1% 13.6%

13.6% 3.4% 5.1% 10.2%

15.1% 11.3% 1.9% 18.9%

11.3% 9.4% 3.8% 22.6%

27.2%

28.3% 37.3% 37.3%

22.6% 60.7% 64.2% 42.4% 44.6% 28.8% 30.5% 30.2%

18.9%

34.0%

below 50 KW

50-100 KW

101-150 KW

151-250KW

250+KW

more than 500KW

© 2008 IDC

39

Datacenter Characteristics:
Average Load Capacity per Rack
Q. What is the average load capacity per rack within your Primary datacenter?

Average Load Capacity per Rack in The Datacenter
100% 90% 80%
Percent of Sample

15.6% 5.2% 10.4%

9.0% 4.0% 10.9%

16.3% 7.6% 6.5%

22.0% 32.1% 8.5% 10.2% 1.9% 15.1% 22.0% 20.8%

70% 60% 50% 40% 30% 20% 10% 0%

The average load capacity is 4.9KW in server rooms and scales to 7.7KW in enterprise datacenters. 32% of the enterprise and 22% of the mid-tier datacenter customers replied as having the average load capacity per rack at more than 10KW, which explains why blade penetration is among the higher side in the region in ASEAN.

22.9% 21.2%

17.4%

47.7%

53.2%

52.2% 37.3% 30.2%

Overall (N=405)

Server Room (N=201)

Localized Datacenter (N=92)

Mid-Tier Datacenter (N=59)

Enterprise Datacenter (N=53)

2-3KW

4-5KW

6-8KW

9-10KW

10+ KW

© 2008 IDC

40

Datacenter Characteristics:
Power Utilization
Q. What percentage of the power coming into the datacenter is used to power IT equipment (as opposed to non-IT equipment, like air conditioning, etc..)?

Power Utilized by IT vs Other Equipment in Datacenter
100% 90% 80%
Percent of Sample

14.3%

18.4%

13.0%

8.5%

7.5%

20.2%

18.5% 18.4% 10.0% 14.9% 15.2%

22.0%

28.3%

70% 60% 50% 14.3% 40% 30% 20% 10% 0% 22.0% 13.6%

18.6% 18.9%

46% of the electricity, on an average, is consumed for IT purposes, which means the rest is used for cooling and other purposes leading to huge power overheads. The situations worsens as we go from enterprise to server rooms. Its interesting to see the many “don’t knows” showing both ignorance and incapability to advance.

16.3%

11.9% 11.3%

15.6%

13.9%

16.3%

25.4%

9.4%

24.4%

20.7%

24.5% 13.6%

Overall (N=405) less than 33% 43% - 50% more than 63%

Server Room (N=201)

Localized Datacenter (N=92)

Mid-Tier Datacenter (N=59)

Enterprise Datacenter (N=53)

33% - 42% 51% - 63% No data available or do not know

© 2008 IDC

41

Datacenter Characteristics:
Who Pays The Bill
Q. In general, which budget within your company pays for the electric (power) costs associated with your Primary Datacenter?

Budget of Datacenter Electric Costs by Primary Facility
100% 90% 80% 70%
Percent of Sample

3.0% 3.5% 4.0%

3.5% 2.0% 3.0%

2.2% 4.3% 6.5%

0.0% 5.1% 3.4%

5.7% 5.7% 3.8%

Other

33.1%

38.8%

25.0%

28.8% 30.2%
Costs are part of Building Lease/Rent Chargeback across Lines of Business

60% 50% 40% 30% 20% 10% 0%
Overall (N=405) Server Room (N=201) Localized Datacenter (N=92) Mid-Tier Datacenter (N=59) Enterprise Datacenter (N=53)

21.2%

23.9% 16.9%

25.4% 28.3%

Administrative/C orporate Budget

Facilities Budget

35.3%

35.8%

38.0%

37.3% 26.4%
IT Organization Budget

It seems that the power and cooling costs are paid under the administrative/corporate budget rather that IT, which could be why respondents don’t see any power and cooling issues. Of course ignorance could be prevailing even in the higher-end enterprises where IT does own the budget, since they are probably not being mandated to measure and control it – thus far

© 2008 IDC

42

Section E

Datacenter Power and Cooling
Impact, Challenges and Resolves

Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.

Datacenter Power and Cooling:
Impact of Current Inefficient Power System
Q.Has your organization experienced any of the following business impacts from issues or challenges related to power of your datacenter?

Business Impact Related to Power Issues by Primary Facility
The most often noted business impacts from power issues is increased operational costs, and most alarmingly, hardware damaged and datacenter outages. Smaller sites are more likely to believe that there are fewer business impacts from power and cooling issues compared to datacenters. This is a challenge for vendors looking to sell into this market and will require a clear articulation of the business costs from power and cooling issues.
© 2008 IDC

Increased Operational Costs

49%
Overall

43%
Hardware Damaged

Server or Storage Downtime

37%

Enterprise

32%
Datacenter Outage Constrained deployment of new servers/systems Lowered Customer Satisfaction

Mid-Tier

31%
Localized

30%
Server Room

22%
Loss of Revenue
0% 10% 20% 30% 40% 50% 60% 70%

Percent of Sample

44

Datacenter Power and Cooling:
Impact of Current Inefficient Cooling System
Q.Has your organization experienced any of the following business impacts from issues or challenges related to cooling of your datacenter?

The major business impact from cooling issues is increased operational costs, system downtime, and most alarmingly, hardware damaged and datacenter outages. Smaller sites are more likely to believe that there are fewer business impacts from power and cooling issues compared to datacenters. This is a challenge for vendors looking to sell into this market and will require a clear articulation of the business costs from power and cooling issues.
© 2008 IDC

Business Impact Related to Cooling Issues by Primary Facility
45%
Increased Operational Costs
Overall

39%
Server or Storage Downtime
Enterprise

33%
Hardware Damaged

Mid-Tier

31%
Datacenter Outage

Localized

Server Room

26%
Constrained deployment of new servers/systems

0%

10%

20%

30% Percent of Sample

40%

50%

60%

45

Datacenter Power and Cooling:
Challenges with respect to Power and Cooling
Q.On a scale of 1-10 (where 1=Not a Challenge and 10=Extremely Challenging), please rate each of the following issues in terms of the challenge they present to your organization in powering and cooling your datacenter/s..

Challenges in Power & Cooling Existing Datacenters
Floor/RACK Space/density

High Density Systems installed (such as Blades/Small form factor rack servers)

5

Power Costs/Spending

Power/costs spending on electricity followed by available power supply were among the highly rated challenges overall with some differences by each datacenter type. Enterprise datacenters brought up electricity costs and lack of environment mgt tools

4
Lack of Air Flow Available Power Supply

Mid-tier find available power supply, outdated Power equipment and cost as challenges. Localized & server rooms find lack of management and monitoring tools as a challenge apart from inadequate power equipment
46

Lack of Envoirnment Monitor and Mgt tools

Inadequate/Outdated Power Equipment such as UPS, PDUs, Generators, etc

© 2008 IDC

Enterprise

Mid-Tier

Localized

Server Room

Datacenter Power and Cooling:
Preferred Solutions
Q. On a scale of 1-10 (where 1=Not likely at all and and 10=Extremely likely), please rate how likely you are to implement the following solutions that would help improve the power and cooling functions within your datacenter/s..

Solution for Improving Power & Cooling Functions
6

System/Server Level Solutions

5

System/Server level solutions are the most sought after across all datacenters followed by room level in enterprise and mid-tier, and rack level in localized and server rooms. While consulting is brought-up in the context of outsourcing by most, localized datacenters are considering using services to re-architect their datacenters to build a more efficient facility The following slide shows a breakdown of the actual services within each of these.

Consulting Solutions
4

Rack-level Solutions

Enterprise Mid-Tier Localized

Room-level Solutions
© 2008 IDC

Server Room

47

Datacenter Power and Cooling:
Preferred Specific Solutions
Q. Which of the following actions would your organization take - or consider taking?

Likelihood of the Following Solutions Implementation
Server consolidation/Server Virtualization/Reduce number of installed servers Install more energy efficient servers Use power management software Install supplemental rack cooling Reduce/Clean up Cabling in the rack to improve airflow Racks with high percent open area doors ---> improve air flow Use Fans to improve air flow Implement Hot/cold aisle rack configuration Increase the size of the datacenter footprint Bring additional Power to the datacenter from utility company Clean out cables in raised floor to improve air-flow Outsource Datacenter operations Use a collocation or hosting facility Use Datacenter Engineering and Design Services to assess and rearchitect the datacenter

System level Solution

Enterprise Mid-Tier Localized Server Room

Rack level Solution

Room level Solution

Consulting Services

© 2008 IDC

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

48

Datacenter Power and Cooling:
“Power” Vendor Mindshare
Q. Which vendor primarily comes to mind when you think about power solutions for datacenters?

“Power” Vendor Mindshare by Primary Facility
35% 30% 25%
Percent of Sample

20% 15% 10% 5% 0% Overall Server Room Localized Datacenter Mid-Tier Datacenter Enterprise Class Datacenter

Hewlett Packard

IBM

Sun Microsystems

Dell

APC/MGE

Liebert/Emerson

Eaton/Powerware

Other

Don't know

APC/MGE seems to be enjoying the most recall in ASEAN, when it comes to vendors providing power solutions across all but mid-tier datacenter category where 32% respondents choose IBM. HP is a close third overall with customers in mid-tier, enterprise and server rooms. Emerson surprisingly finds very little recall across almost all types of datacenters.
© 2008 IDC 49

Datacenter Power and Cooling:
“Cooling” Vendor Mindshare
Q. Which vendor primarily comes to mind when you think about cooling solutions for datacenters?

“Cooling” Vendor Mindshare by Primary Facility
35% 30% 25% 20% 15% 10% 5% 0% Overall Server Room Localized Datacenter Mid-Tier Datacenter Enterprise Class Datacenter Other Don't know

Percent of Sample

Hewlett Packard

IBM

Sun Microsystems

Dell

APC/MGE

Liebert/Emerson

Eaton/Powerware

It seems the visibility of vendors providing cooling solutions is not too strong among the datacenter operatives, although there maybe a facilities/maintenance department that knows better. Of the vendors that got called out APC and IBM again have the most recall although IBM doesn’t really sell its own cooling equipment but has site services that help design and procure cooling systems.
© 2008 IDC 50

Section F

Datacenter Operations
Spending & Solution Partner

Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.

Datacenter Operations:
Cap-ex Spending on Datacenter
Q. What was the capital-expenditure (Cap-ex) involved in building your primary datacenter?

Capital Expenditure in Building your Datacenter
100% 90% 80%
Percent of Sample

1.2% 0.6% 1.8% 2.3% 9.4%

1.3% 2.6% 2.6%

15.0%

3.1% 3.1% 15.6%

8.7% 8.7% 4.3%

32.9% 32.7% 27.5% 37.5%

70% 60% 50% 40% 30% 20% 10% 0%

13.0%

If we take away the 9% enterprise datacenter users who have indicated spending between 5-10MUS$, the average spend is in the range of 500600K for mid-tier and enterprise datacenters, and 300K for localized and server rooms. IDC believes there are a few reasons for the lower average spend in ASEAN (see next slide). 1. The datacenter is either colocated with rest of the office or in a rented space thereby reducing the realty cost burden The size and scale of datacenters in ASEAN, are not too big which probably has an impact on the sophistication of the facilities. After all the average age is between 7-9 years (slide 17)
52

34.8%

52.0%

60.5%

57.5% 40.6% 30.4%

Overall (N=171)

Server Room (N=76)

Localized Datacenter (N=40)

Mid-Tier Datacenter (N=32)

Enterprise Datacenter (N=23)

2.

Less than US$250,000 US$500,000 to less than US$1 million US$2 million to less than US$3 million US$5 million to less than US$10 million

US$250,000 to less than US$500,000 US$1 million to less than US$2 million US$3 million to less than US$5 million

© 2008 IDC

Datacenter Operations:
Capital Expenditure Breakdown
100% 90% 80% 5% 4% 4% 13.0% 6% 3% 4% 14.0% 5% 4% 4% 12.0% 5% 4% 5% 12.0%

Breakdown of Cap-ex Spending on Datacenter
Q. For the capital expenditure spent on building your datacenter, can you please provide a % breakdown of that spending for the following categories..

2% 5% 5% 17.0%

The biggest proportion of capex spending in ASEAN is the IT portion which is averaging to 45-50% for server/storage and networking & comms. hardware. 20% of the expense is spread across building design/construction and mechanical/electrical services & cabling equipment etc. The third biggest category is generators and UPS, with air conditioning at 7-8%. It does seem like a lot of these datacenters are IT heavy due to a lot of emerging economies that have a significant hardware spend, so when we look at Singapore we find building,maintenance/cabling at 31% of the overall cap-ex which is more in line with the more developed markets
53

Percent of Sample

70% 60% 50% 40% 30% 20% 10% 0% Overall (N=125)
Building Design/Construction Chilled water plant Construction Generators/UPS Networking & Comms Hardware Raised floor/artifical ceiling

34.0%

36.0%

35.0%

33.0%

30.0%

10.0% 7.0% 2.0% 9.0% 11.0%

9.0% 11.0% 8.0% 2.0% 9.0% 6.0% Server Room (N=29) 7.0% 2.0% 9.0% 13.0% Localized (N=51)

9.0% 7.0% 3.0% 9.0% 13.0% Mid-Tier (N=25)

11.0% 7.0% 3.0% 9.0% 11.0% Enterprise (N=20)

Mechanical/Electrical services, Cabling & Equip Air Conditioning units Servers/Storage (HW and OS, Infra SW) Fire Services & Physical Security Other Facility Equipment

© 2008 IDC

Datacenter Operations:
Op-ex Spending on Datacenter
Q. Generally speaking, what is the operational-expense (op-ex) for your primary datacenter per month? - In-house

Estimated Monthly Operational Expense
100% 90% 80%
Percent of Sample

0.6% 1.3% 2.5% 8.2% 8.2%

1.4% 4.3% 5.7%

2.7% 2.7% 10.8% 2.7%

3.4% 3.4% 3.4% 13.8%

4.5% 9.1%

24.3% 25.9% 24.3%
10.3%

22.7%

70% 60% 50% 40% 30% 20% 10% 0%

24.1% 36.4%
64.3% 53.2%

56.8% 41.4% 27.3%

The average operational expense is between US$38120K per month, with midtier datacenters having the highest op-ex average at US$121K, while enterprise have an unusually low average of US$78K only, which is close to the US$70K that localized datacenters have. Looking at the next slide it seems the mid-tier and localized have higher electrical costs as compared to enterprise datacenters which is driving the higher op-ex

Overall (N=158)

Server Room (N=70)

Localized Datacenter (N=37)

Mid-Tier Datacenter (N=29)

Enterprise Datacenter (N=22)

Less than US$25,000 US$50,000 to less than US$150,000 US$300,000 to less than US$500,000 US$750,000 to less than US$1 million

US$25,000 to less than US$50,000 US$150,000 to less than US$300,000 US$500,000 to less than US$750,000

© 2008 IDC

54

Datacenter Operations:

Breakdown of Op-ex Spending on Datacenter
Q. For the operational expenditure spent on building your datacenter, can you please provide a % breakdown of that spending for the following categories..

Operational Expenditure Breakdown
100% 90% 80% 7% 5% 11% 7.1% 7.9% 9.7% 12.2% 8.3% 11.0% 6% 5% 13% 8.0% 9.3% 10.6% 13.9% 12.3% 7.1% 7.6% 9.1% 19.0% 24.0% 26.0% 9.3% 16.9% 10.4% 12.2% 7% 4% 11% 7.3% 7.8% 9.6% 7% 3% 10% 4.8% 6.1% 7.1% 9.7% 9.8% 8% 6% 8% 7.5% 5.9% 10.4% 12.5%

Percent of Sample

70% 60% 50% 40% 30% 20% 10% 0%

IT equipment and cooling power consumption seems to be among the major drivers of op-ex spending in ASEAN followed by networking and IT maintenance costs. Enterprise datacenters generally seem more balanced while mid-tier and localized seem to have energy cost issues that need to be addressed. IDC believes there is a good opportunity for datacenter solution vendors to engage ASEAN customers in making their datacenters more efficient from a power and cooling perspective

21.0%

19.0%

Overall (N=171)

Server Room (N=76)

Localized (n=40)

Mid-Tier (N=32)

Enterprise (N=23)

Direct IT electrical cost (IT systems & lighting etc) Cooling maintanence costs Labor cost UPS/Generator maintanence costs IT maintanence costs (If outsourced)

Cooling electrical costs (cooling system only) Networking cost Datacenter faciltiy rent or leasing cost IT maintanence costs (ex labor costs) Other facility overhead costs

© 2008 IDC

55

Datacenter Operations:
Preferred Partner
Q. If your organization were to transform its datacenter (ie, build a next generation datacenter), would you prefer to...

Preferred Partner for Datacenter Transformation
100% 90% 80%

4.2% 1.0% 3.7% 6.4% 23.5%

4.5% 0.5% 3.5% 7.0%

1.1% 1.1% 3.3% 4.3% 19.6%

10.2% 1.7% 3.4% 3.4% 18.6%

1.9% 1.9% 5.7% 11.3% 13.2%

Percent of Sample

70% 60% 50% 40% 30% 20% 10% 0%

29.4% 30.4%

26.7%

28.3% 33.9%

22.4%

34.6%

32.8%

40.2% 28.8%

37.7%

Except mid-tier datacenters almost all others prefer using a single vendor who can help them transform. However, almost a quarter in others and a third in mid-tier prefer working with vendors by domain. We reckon this is driven from the critical power and cooling issues that are driving the op-ex for many customers in ASEAN. Server rooms, localized and mid-tier datacenters also prefer local consultants which is perhaps driven by the flexibility offered by these local consultants

Overall (N=405)
Don't Know Others

Server Room (N=201)

Localized Datacenter (N=92)

Mid-Tier Datacenter (N=59)

Enterprise Datacenter (N=53)

Work with vendors who do not have their own equipment such that we do not lock ourselves in. we prefer service companies that offer best-of-breed solutions Work with the new breed of consultants who understand how to build the next generation datacenter Work with local consultants who understand your needs better rather than big named vendors Talk to experts in different areas, like IT or power or cooling design/layout..since you don’t think one vendor can do it all Use one major vendor to be your key consultant in helping you transform

© 2008 IDC

56

Datacenter Operations:
Current Engagement
Q. Can you tell us if your organization is currently working with an outside party on...

Currently Working with any Third Party for the Following
When it comes down to current engagements we see IT vendors leading the pack, with local companies being the highest in datacenter construction. However, the power and cooling companies are conspicuously missing and one wonders whether the engagements directly with them are mostly among the niche players and through other providers such as IT vendors and SIs.

Datacenter health assessment

IT vendor (hp/dell/ibm ..)

Understanding how to build a m ore energy efficient datacenter

Local construction or engineering com pany Pow er or cooling vendor (liebert/em erson/ apc) SI or consulting firm

Measuring and controlling the am ount of heat & cooling in the datacenter

NA or none

Datacenter construction (including building, cabling and chiller plant..)

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Percent of Sample
© 2008 IDC 57

Datacenter Operations:
Preferred Attributes in the Partner
Q. What would be the key attributes your organization would look for in a datacenter vendor?

Key Attributes of a Datacenter Solution Provider
Should have capabilities to design (from scratch) and construct a datacenter either directly or through partners

Should understand the intracacies of power and cooling

It seems that end-toend capabilities and single point of contact are key attributes that the datacenter owners are keen to have in their providers. The single point of contact from a delivery perspective seems particularly important to localized and server room respondents. Mid-tier respondents rate understanding of the intricacies of power and cooling higher along with server room respondents

Should be able to provide an end-to-end service on location, design/layout and necessary equipment Should not try to sell its own IT or facilities equipment to us but should work as per our preferences Should be well versed in the current and future issues facing datacenter owners, in order to help us proactively build a
0% 10% 20% 30% 40% 50% 60% 70%

Percent of Sample Enterprise Mid-Tier Localized Server Room

© 2008 IDC

58

Thanks!
Avneesh Saxena, Group VP, Systems, Storage & Software
+852-29054223 [email protected]

Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.