Describing visuals

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DESCRIBING VISUALS
NUMBERS

Number

How to write / say

2010 £0.25 or 25p £1.00 £1m £1.5b $2.25 €0.25 $1.3 / € 3/4 1½ 1.234 5.67 % 0.001 % 0.25 %

two thousand and ten or twenty ten twenty five pence or p. Note: 'pence' is often shortemed to 'p' one or a pound. one or a million pounds one point five billion pounds or one and a half billion pounds two dollars twenty-five cents or two dollars twenty-five twenty-five euro cents or twenty-five cents one point six dollars to the euro three-quarters one and a half one point two three four twenty-five point six seven per cent point oh oh one per cent point two five per cent

TRENDS
Sales increased (rapidly) decreased (steadily) by from 25% 200 to 250

There was

a (rapid) increase a (stady) decline a drop

in of

sales 25%

COMPARISON
A is marginally higher than B. A is significantly higher than B. A is (almost) as high as B. A (more) than doubled / tripled. A almost halved. In terms of ... , our product is much better. As far as ... is concerned, there is (really) no comparison. This saves us ... This allows us to ... Another plus is ... The greatest advantage of this is ... One possible drawback of this ...

FORECASTING
It's going to require a new loan. It might involve additional cost in terms of ... This could have a knock-on effect on ... In the long term... Over the coming months ... 5 months from now... Looking further ahead ...

presenting
SIGNPOSTING LANGUAGE
INTRODUCE YOUR SLIDE
Have a look at this. As you can see ...

GIVE THE CONTEXT
As you might know ... To give you the background ...

INTERPRET THE DATA
The figures speak for themselves. These figures show ... The real question is ... The results suggest that we are on the right track.

Sales

increased (rapidly) decreased (steadily)

by from

25% 200 to 250

There was

a (rapid) increase a (stady) decline a drop

in of

sales 25%

HIGHLIGHT KEY POINTS
You will notice ... I should point out ...

______________________ BREAKING THE BAD NEWS
It seems/appears that... I'm afraid that... The following options are being explored: ... The suggestion is that...

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