Detox Green Tea
Content
DETOX GREEN
TEA
ORGANIC ASSAMESE AND DARJEELING GREEN
TEA
A Healthy outside starts from inside
Green Tea
Green tea is made from the leaves from Camellia
sinensis that have undergone minimal oxidation during
processing. Green tea originated in China, but it has
become associated with many cultures throughout
Asia.
Tea consumption has its legendary origins
in China dating back to more than 4,000 years ago,
making it the oldest herbal tea known. According to
legend, green tea was first brewed in 2737 BC during
the reign of Emperor Shennong.
A book written by LuYu in 600-900 AD
( Tang Dynasty), “Tea Classic" is considered important
in green tea history. The Kissa Yojoki , written by Zen
priest EISAI in 1191, describes how drinking green tea
may affect five vital organs, the shapes of tea plants,
flowers and leaves, and how to grow and process tea
leaves.
INGREDIENTS OF
GREEN TEA
BENEFITS OF GREEN
TEA
RECOMMENDED BY DOCTORS
GREEN TEA EXTRACTS
COSMETICS
BEVERAGES
GREEN TEA EXTRACTS
FUNCTIONAL FOOD
SUPPLEMENTS
CELEBRITIES AND SPORTPERSONS
BRANDS
BRAND AMBASSADORS
GREEN TEA SALES- TOP BRANDS
TEA CONSUMPTION
CHANGING PREFERENCES
GREEN TEA CONSUMPTION BY
GEOGRAPHICAL AREA
(CUPS PER DAY)
160
140
120
100
BANGALORE
CHENNAI
NEW DELHI
80
C
o
u
n
t
60
40
20
0
1 CUP
1-2 CUPS
Frequency- Green Tea
2-3 CUPS
3-4 CUPS
Green Tea Consumption Among Differently
Educated
(Cups per day)
140
120
100
Completed School
Undergraduate
Graduate
Postgraduate
Uneducated
80
C
o
u
n
t
60
40
20
0
1 Cup
1-2 Cups
Frequency- Green Tea
2-3 Cups
>3 Cups
Green Tea Consumption Among
Different Age Groups
Cups Per Day
160
140
120
16-25
26-35
36-45
46-55
55+
100
80
C
o
u
n
t
60
40
20
0
1 Cup
1-2 Cups
Frequency- Green Tea
2-3 Cups
>3 Cups
Consumption of Green Tea Among Different
Professional Groups
(Cups per day)
160
140
120
Student
Government Service
Private Job
Housewife
Business
Retired
100
80
C
o
u
n
t
60
40
20
0
1 Cup
1-2 Cups 2-3 Cups
Frequency- Green Tea
>3 Cups
TASTE AND QUALITY OF GREEN TEA
%
3
14
48
35
Highly Important
Important
Indifferent
Not So Important
Not Important At all
CONSUMPTION OF GREEN TEA AMONG
DIFFERENT PACKAGING TYPES
(%)
13
5
12
70
Loose Tea
Tea Bags
Bottled
Confectionery
PRICING OF GREEN TEA
PERCENTAGE
50
45
40
35
30
25
20
15
10
5
0
PERCENTAGE
MARKET SEGMENTATION
GEOGRAPHIC
DEMOGRAPHIC
BEHAVIORAL
METROPOLITAN
CITIES
STUDENTS
AND
PROFESSIONALS
HEALTH FACTORS
16-45 Years
BUYER AND
DECIDER:
HOUSEHOLDS
TIER-1 AND TIER -2
CITIES
PRODUCT BRAND
POSITIONING
FLAVOURS
DETOX TEA LOUNGE
TEA LOUNGE
DETOX TEA LOUNGE
HOT AND COLD BEVERAGES
FRAPPUCCINO
CONFECTIONERY
COLLEGE CAFETERIA
TEA
ORGANIC ASSAMESE AND DARJEELING GREEN
TEA
A Healthy outside starts from inside
Green Tea
Green tea is made from the leaves from Camellia
sinensis that have undergone minimal oxidation during
processing. Green tea originated in China, but it has
become associated with many cultures throughout
Asia.
Tea consumption has its legendary origins
in China dating back to more than 4,000 years ago,
making it the oldest herbal tea known. According to
legend, green tea was first brewed in 2737 BC during
the reign of Emperor Shennong.
A book written by LuYu in 600-900 AD
( Tang Dynasty), “Tea Classic" is considered important
in green tea history. The Kissa Yojoki , written by Zen
priest EISAI in 1191, describes how drinking green tea
may affect five vital organs, the shapes of tea plants,
flowers and leaves, and how to grow and process tea
leaves.
INGREDIENTS OF
GREEN TEA
BENEFITS OF GREEN
TEA
RECOMMENDED BY DOCTORS
GREEN TEA EXTRACTS
COSMETICS
BEVERAGES
GREEN TEA EXTRACTS
FUNCTIONAL FOOD
SUPPLEMENTS
CELEBRITIES AND SPORTPERSONS
BRANDS
BRAND AMBASSADORS
GREEN TEA SALES- TOP BRANDS
TEA CONSUMPTION
CHANGING PREFERENCES
GREEN TEA CONSUMPTION BY
GEOGRAPHICAL AREA
(CUPS PER DAY)
160
140
120
100
BANGALORE
CHENNAI
NEW DELHI
80
C
o
u
n
t
60
40
20
0
1 CUP
1-2 CUPS
Frequency- Green Tea
2-3 CUPS
3-4 CUPS
Green Tea Consumption Among Differently
Educated
(Cups per day)
140
120
100
Completed School
Undergraduate
Graduate
Postgraduate
Uneducated
80
C
o
u
n
t
60
40
20
0
1 Cup
1-2 Cups
Frequency- Green Tea
2-3 Cups
>3 Cups
Green Tea Consumption Among
Different Age Groups
Cups Per Day
160
140
120
16-25
26-35
36-45
46-55
55+
100
80
C
o
u
n
t
60
40
20
0
1 Cup
1-2 Cups
Frequency- Green Tea
2-3 Cups
>3 Cups
Consumption of Green Tea Among Different
Professional Groups
(Cups per day)
160
140
120
Student
Government Service
Private Job
Housewife
Business
Retired
100
80
C
o
u
n
t
60
40
20
0
1 Cup
1-2 Cups 2-3 Cups
Frequency- Green Tea
>3 Cups
TASTE AND QUALITY OF GREEN TEA
%
3
14
48
35
Highly Important
Important
Indifferent
Not So Important
Not Important At all
CONSUMPTION OF GREEN TEA AMONG
DIFFERENT PACKAGING TYPES
(%)
13
5
12
70
Loose Tea
Tea Bags
Bottled
Confectionery
PRICING OF GREEN TEA
PERCENTAGE
50
45
40
35
30
25
20
15
10
5
0
PERCENTAGE
MARKET SEGMENTATION
GEOGRAPHIC
DEMOGRAPHIC
BEHAVIORAL
METROPOLITAN
CITIES
STUDENTS
AND
PROFESSIONALS
HEALTH FACTORS
16-45 Years
BUYER AND
DECIDER:
HOUSEHOLDS
TIER-1 AND TIER -2
CITIES
PRODUCT BRAND
POSITIONING
FLAVOURS
DETOX TEA LOUNGE
TEA LOUNGE
DETOX TEA LOUNGE
HOT AND COLD BEVERAGES
FRAPPUCCINO
CONFECTIONERY
COLLEGE CAFETERIA
