Digital Textile Printing Market

OBAL DIGITAL TEXTILE PRINTING MARKET OUTLOOK
Market Size by Application and Region – Trends and Forecast Till 2020

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EXECUTIVE SUMMARY
3.1 Global DTP Industry Outlook

FIGURE 6: Global DTP Market Overview

Source: Fibre2Fashion Analysis
*Inner circle in doughnut diagram represents market share by value

Digital Textiles Printing (DTP) currently accounts for less than 2.0% of the overall textiles printing industry, which was
around 27,500.0 mm2 in 2013. Market share of DTP is expected to occupy more than 5.0% by 2020 growing at a
significant rate of XX% in terms of value between 2015 and 2020, as compared to 2.5% of the overall textiles printing
industry during the same period. Increasing penetration of the DTP technology in the textiles printing industry is
primarily driven by several advantages such as short printing cycles, low energy consumption, reduced chemical waste,
printing flexibility and availability of variety of creative design options as compared to traditional analog printing
technology.

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EXECUTIVE SUMMARY
FIGURE 7: Global DTP market, Geographical Revenue Pockets

Source: Fibre2Fashion Analysis
*Ranking as per DTP output in 2014

DTP has witnessed significant growth in the past 10 years. Market share of DTP in the textiles industry grew from
virtually 0.0% in 2000 to more than 1.5%, by 2013 and is expected to reach more than 5.0% by 2020. Italy is the largest
market DTP, accounting for nearly 26.0% of the overall DTP market in terms of volume, DTP in the Italy is primarily done
in the Como district of Northern Italy also known as Como Silk district, where currently 60.0% textiles printing units are
using DTP technology, this ratio is expected to reach to more than 85.0% by 2020.
However Increasing textiles production and printing in Turkey, China, India and Brazil makes them fastest growing
markets for DTP, offering huge investment potential for the DTP systems and Ink manufacturers across the world. These
together account for XX% of the DTP output which is expected to reach up to XX% by 2020.

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3

MARKET OVERVIEW
4.2 Market Dynamics
Market overview chapter discusses in detail comparison of digital textiles printing with traditional printing, advantages
of DTP over Traditional printing, major drivers, restraints, opportunities and challenges and prevailing competition of a
market place. All these factors and their subsequent impacts on the DTP market are discussed in this chapter.

FIGURE 12: DTP: Drivers, Restraints, Opportunities, & Challenges

Source: Fibre2Fashion Analysis

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4

INDUSTRY TRENDS
5.3 Porters Five Force Analysis

FIGURE 19: Analog Vs. Digital Textiles Printing Process

Source: Fibre2Fashion Analysis

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INDUSTRY TRENDS
5.4 Industry Trends
5.4.1 Digital Textiles Printing Machines, Regional Market Share

FIGURE 20: DTP Systems Installation, By Region, 2014

ource: Fibre2Fashion Analysis, Secondary Research, Primary Interviews

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Europe, Middle East and Africa leads the
global installed base of the DTP systems
followed by Asia-Pacific and South & Latin
America. However as compared to
installed capacity market share of XX%,
EMEA accounts for roughly XX% of the DTP
output in 2014, followed by Asia-Pacific
and North America with market shares of
XX% and XX% respectively. Major factors
responsible for higher output in EMEA and
North America as against installed
capacity is supposed to be higher
penetration of DTP amongst textiles
printers due to shorter run length and
faster fashion cycle as against in AsiaPacific where average run length is still
higher and using traditional printing
process is assumed to be more cost
effective. Another major factor responsible
for higher penetration of DTP in the
developed markets is the stringent
regulations
in
these
markets
for
environment pollution.

6

GITAL TEXTILES PRINTING, BY INK TYPE
6.1 Introduction
Printing inks are an important and integral part of the textiles printing process as quality of the prints largely depends on
the compatibility of the fabric materials and inks. Digital textiles printing process uses different types inks for printing
various fabrics, selection of ink depends on the machine and fabric properties.
In this report global DTP market is segmented into four major ink types as follows:
 Acid Ink
 Disperse & Sublimation Ink
 Pigment Ink
 Reactive Ink
FIGURE 21: Global DTP Market, By Type of Ink, 2014 Vs. 2020 ($ Million)

Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis

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GITAL TEXTILES PRINTING, BY INK TYPE
6.1.1 Acid Ink
Acid inks in the digital textiles printing process are
primarily

used

for

printing

on

the

FIGURE 24: Acid Ink, By Application, 2014 (MM2 )

substrate

materials of Silk, Wool, and Nylons using piezoelectric print heads and thermal printers.

Acid inks offers excellent end-use properties over a
very wide range of color, color saturation and color
fixation

for

applications

on

various

textiles

products such as active wear, swimwear, intimate
apparel, flags, banners and accessories including
ties and scarves.

FIGURE 25: Acid Ink, By Application, 2014 ($ Million )

Acid Ink segment represented XX% and XX% of the
overall DTP market in the year 2014, this ink
segment is expected to post a CAGR of XX% and
XX%, in terms of volume and value, during the
forecast period of study to reach XX mm 2 and $XX
million respectively by 2020.
Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis

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GITAL TEXTILES PRINTING, BY INK TYPE
TABLE 3: Acid Ink, By Application, 2013-2020 (MM 2)
Application

2013

2014

2015

2020

CAGR % (201520)

Textiles & Clothing

XX

XX

XX

XX

XX

Home Textiles

XX

XX

XX

XX

XX

Soft Signage

XX

XX

XX

XX

XX

Others

XX

XX

XX

XX

XX

Total

XX

XX

XX

XX

XX

TABLE 4: Acid Ink, By Application, 2013-2020 ($ Million)
Application

2013

2014

2015

2020

CAGR % (201520)

Textiles & Clothing

XX

XX

XX

XX

XX

Home Textiles

XX

XX

XX

XX

XX

Soft Signage

XX

XX

XX

XX

XX

Others

XX

XX

XX

XX

XX

Total

XX

XX

XX

XX

XX

Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis

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GITAL TEXTILES PRINTING, BY APPLICATION
7.1 Introduction
Digital textiles printing technology when introduced was primarily used for the soft signage and sampling applications,
however now a days applications of DTP has split across the soft signage, home furnishings and textiles & clothing and
several other applications. Usage of DTP is growing in applications such as textiles & clothing mainly due to advantages
such as low printing cost for short run cycles, reduced lead time, reduced wastage, better design flexibility, low power
consumption, less environmental impact and several other advantages related to this technology.
In this report global DTP market is segmented into four major applications as follows:
 Textiles & clothing
 Home textiles
 Soft Signage
 Others
FIGURE 32: Global DTP Market, By Application, 2014 Vs. 2020 ($ Million)

Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis

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GITAL TEXTILES PRINTING, BY APPLICATION
TABLE 11: Global DTP Market, Application, 2013-2020 (MM 2)

Region

2013

2014

2015

2020

CAGR %
(2015-20)

Textiles & Clothing

XX

XX

XX

XX

XX

Home Textiles

XX

XX

XX

XX

XX

Soft Signage

XX

XX

XX

XX

XX

Others

XX

XX

XX

XX

XX

Total

XX

XX

XX

XX

XX

TABLE 12: Global DTP Market, By Application, 2013-2020 ($ Million)

Region

2013

2014

2015

2020

CAGR %
(2015-20)

Textiles & Clothing

XX

XX

XX

XX

XX

Home Textiles

XX

XX

XX

XX

XX

Soft Signage

XX

XX

XX

XX

XX

Others

XX

XX

XX

XX

XX

Total

XX

XX

XX

XX

XX

Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis

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GITAL TEXTILES PRINTING, BY APPLICATION
7.1.1 Textiles & Clothing
Textiles & clothing printing has became an important
application of the DTP technology in the recent time.
Increasing penetration of the technology and growing
popularity amongst textiles & clothing printers offers a
huge growth opportunity for the technology, which is
currently into the nascent stage in the industry.

FIGURE 34: Textiles & Clothing, By Region, 2014 (MM 2 )

Textiles & clothing segment accounted for XX% and XX%
of the DTP market size in terms of volume and value
respectively in 2014. DTP output in this segment is
expected to reach XX mm2 worth $XX million by growing
at a CAGR of XX% and XX% between 2015 and 2020
respectively.
Europe is the largest regional segment representing XX%
and XX% in terms of volume and value respectively in
2014, however Asia-Pacific is set to register highest
growth during the forecast period of study as a result of
more and more textiles & clothing printers adopting this
technology

FIGURE 35: Textiles & Clothing, By Region, 2014 ($ Million
)

DTP growth in this segment is primarily driven by major
factors such as,
 It significantly reduces time to market in fast changing
fashion cycles
 Cost advantages at short run lengths
 Reduces risk of inventory obsolescence
 Better flexibility and customization
Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis
 Reduced energy consumption, and many others

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IGITAL TEXTILES PRINTING, BY REGION
TABLE 15: Textiles & Clothing , By Ink Type, 2013-2020 (MM2)
Application
Acid Ink

2013

2014

2015

2020

CAGR %
(201520)

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

Pigment Ink

XX

XX

XX

XX

XX

Reactive Ink

XX

XX

XX

XX

XX

Total

XX

XX

XX

XX

XX

Disperse &
Sublimation Ink

TABLE 16: Textiles & Clothing, By Ink Type, 2013-2020 ($ Million)
Application
Acid Ink

2013

2014

2015

2020

FIGURE 37: Textiles & Clothing, By Ink Type, 2014 Vs. 2020
($ Mn )

CAGR %
(201520)

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

Pigment Ink

XX

XX

XX

XX

XX

Reactive Ink

XX

XX

XX

XX

XX

Total

XX

XX

XX

XX

XX

Disperse &
Sublimation Ink

FIGURE 36: Textiles & Clothing, By Ink Type, 2014 Vs. 2020
(MM2 )

Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis

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IGITAL TEXTILES PRINTING, BY REGION
8.1 Introduction
Textiles industry is amongst fastest changing industries in the recent time. Printing process in this industry is into the
phase of shifting from traditional to digital. Since the introduction of DTP technology in early 21 st century, DTP
production has changed from inkjet textile sample printing to complete production printing. Overall penetration of DTP
into textiles printing is still lesser compared to traditional printing technology in major textiles production regions such
as Asia-Pacific as against Europe where this technology has captured larger share in textiles printing process. Europe
represents the largest market share in the DTP market followed by Asia-Pacific, North America, and Rest of World.
In this report global DTP market is segmented into four major regions as follows:
 Asia-Pacific
 Europe
 North America
 RoW
FIGURE 49: Global DTP Market, By Region, 2014 Vs. 2020 ($ Mn)

Source: Primary & Secondary Research, Fibre2Fashion Analysis

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IGITAL TEXTILES PRINTING, BY REGION
FIGURE 50: Global DTP Market, Major Countries at a Glance

Source: Primary & Secondary Research, Fibre2Fashion Analysis

Note: CAGR in terms of Value ($ Mn)

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IGITAL TEXTILES PRINTING, BY REGION
TABLE 29: Global DTP Market, By Region, 2013-2020 (MM 2)
Region

2013

2014

2015

2020

CAGR %
(2015-20)

Asia-Pacific

XX

XX

XX

XX

XX

Europe

XX

XX

XX

XX

XX

North America

XX

XX

XX

XX

XX

RoW

XX

XX

XX

XX

XX

Total

XX

XX

XX

XX

XX

TABLE 30: Global DTP Market, By Region, 2013-2020 ($ Mn)
Region

2013

2014

2015

2020

CAGR %
(2015-20)

Asia-Pacific

XX

XX

XX

XX

XX

Europe

XX

XX

XX

XX

XX

North America

XX

XX

XX

XX

XX

RoW

XX

XX

XX

XX

XX

Total

XX

XX

XX

XX

XX

Source: Primary & Secondary Research, Fibre2Fashion Analysis

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IGITAL TEXTILES PRINTING, BY REGION
8.2 Asia-Pacific
Textiles industry in the Asia-Pacific is the largest
in the world with major textiles manufacturing
destinations such as China, India, Bangladesh,
Thailand, Indonesia, and few others. The region
serves as a manufacturing and export hub for the
apparels, home textiles and other textiles
products to the other parts of the world.

FIGURE 51: Asia-Pacific, DTP Market Overview

Asia-Pacific accounts for more than XX% market
share by value in the global textiles printing
market, however region represented only XX%
and XX% of the DTP market share, by volume and
value respectively, in 2014. DTP output in the
region is anticipated to grow at a CAGR of XX%
and XX% in terms of volume and value
respectively during the forecast period of study to
reach XX mm2 worth $XX million.
Penetration of the DTP technology in the amongst
textiles printers in the Asian market is expected
to increase in the near future due to increasing
demand for the printed textiles domestically and
in the major export destinations, also other major
factor responsible for the growth of DTP is the
shortening fashion life cycle across the world,
which requires printers to be on their toes all the
time to respond to demand very quickly with
short run cycles in order to avoid inventory
obsolesce.

Source: Primary & Secondary Research, Fibre2Fashion Analysis

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IGITAL TEXTILES PRINTING, BY REGION
TABLE 31: Asia-Pacific DTP, By Country, 2013-2020 (MM 2)
Country

2013

2014

2015

2020

CAGR %
(2015-20)

China

XX

XX

XX

XX

XX

India

XX

XX

XX

XX

XX

Indonesia

XX

XX

XX

XX

XX

Thailand

XX

XX

XX

XX

XX

Rest of APAC

XX

XX

XX

XX

XX

Total

XX

XX

XX

XX

XX

TABLE 32: Asia-Pacific DTP, By Country, 2013-2020 ($ Mn)
Country

2013

2014

2015

2020

CAGR %
(2015-20)

China

XX

XX

XX

XX

XX

India

XX

XX

XX

XX

XX

Indonesia

XX

XX

XX

XX

XX

Thailand

XX

XX

XX

XX

XX

Rest of APAC

XX

XX

XX

XX

XX

Total

XX

XX

XX

XX

XX

Source: Primary & Secondary Research, Fibre2Fashion Analysis

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IGITAL TEXTILES PRINTING, BY REGION
TABLE 35: China DTP, By Application, 2013-2020 (MM2)
Application
Textiles &
Clothing

2013

2014

2015

CAGR
%
(201520)

2020

XX

XX

XX

XX

XX

Home Textiles

XX

XX

XX

XX

XX

Soft Signage

XX

XX

XX

XX

XX

Others

XX

XX

XX

XX

XX

Total

XX

XX

XX

XX

XX

TABLE 36: China DTP, By Application, 2013-2020 ($ Mn)
Application
Textiles &
Clothing

2013

2014

2015

CAGR
%
(201520)

2020

XX

XX

XX

XX

XX

Home Textiles

XX

XX

XX

XX

XX

Soft Signage

XX

XX

XX

XX

XX

Others

XX

XX

XX

XX

XX

Total

XX

XX

XX

XX

XX

FIGURE 57: China DTP, By Application, 2014 Vs. 2020
(MM2 )

FIGURE 58: China DTP, By Application, 2014 Vs. 2020 ($
Mn )

Source: Primary & Secondary Research, Fibre2Fashion Analysi

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