Direct Lions Shortlist
Content
Shortlist (Direct Lions) Cat. No
Entry No
Title
Client
Product
Entrant Company
Country
Agency
COLENSO BBDO BBDO Auc!"#$ Auc!"#$
NEW ZEALAND
COLENSO BBDO BBDO Auc!"#$ Auc!"#$
A0 (!ood " Drin#s ) A01/005
00082
BREWTROLEUM
HEINEKEN HEINEKEN NEW ZEALAND DB EXPORT EXPORT
A01/00%
000%1
THE )AIREST NI'HT O) AB INBE& INBE& ALL
ANDES BEER BEER
DEL CAMPO SAATCHI SAATCHI Bu3#o: A3:
AR'ENTINA
DEL CAMPO SAATCHI SAATCHI Bu3#o: A3:
A01/012
01025
SKITTLES HOLIDA( PAWN PAWN SHOP SHO P
SKITTLES
BBDO TORONTO TORONTO
CANADA
BBDO TORONTO
A01/015
005%%
MASTER)OODS
CLEMEN'ER BBDO S(DNE( S(DNE(
AUSTRALIA
CLEMEN'ER BBDO S(DNE( S(DNE(
A01/021
02*0+
MAKEDINNERTIMEMA MARS )OOD TTER THE REAL ICE COLD COCA,COLACOCA,COLA-
COCA,COLA
O'IL&( MATHER COLOMBIA Bo=o;>
COLOMBIA
O'IL&( MATHER COLOMBIA Bo=o;>
A01/02*
025.
SPARE SPARE CHAIR CHAIR SUNDA( SUNDA( PREMIER )OODS
BISTO BEST BEST
McCANN LONDON LONDON
UNITED KIN'DOM KIN'DOM
McCANN LONDON LONDON
A01/02%
0008
LEA&E LEA&E ROOM
TIP TOP? )ONTERRA BRANDS NZ
MEMPHIS MELTDOWN MELTDOWN
COLENSO BBDO BBDO Auc!"#$ Auc!"#$
NEW ZEALAND
COLENSO BBDO BBDO Auc!"#$ Auc!"#$
A01/050
0255%
LEBI'SWIM
HEINEKEN HEINEKEN
KRONENBOUR' 1**.
O'IL&( O'IL&( MATHER MATHER LONDON
UNITED KIN'DOM KIN'DOM
O'IL&( O'IL&( MATHER MATHER LONDON
A01/0%%
012%0
CHEERS TO A LE'END DIA'EO AUSTRALIA
BUNDABER' RUM
LEO BURNETT BURNETT S(DNE( S$#3
AUSTRALIA
LEO BURNETT BURNETT S(DNE( S$#3
WRI'LE( CANADA CANADA
A0$ (!ast %o&ing Consumer 'oods ) A02/011 A02/011
025+
AD&ICE WIPES WIPES
TOMMEE TIPPEE
A02/01%
02*+*
DADDO
PANTENE PANTENE
A02/022
01+%1
DADSSHARETHELOAD PROCTER 'AMBLE 'AMBLE INDIA INDIA ARIEL MATIC MATIC @CASE STUD(
A02/0+
0110*
'IRL EMO9IS EMO9IS
A02/0.0
008%.
)OOTBALL OR )ATHER )ATHER REMED PHARMA PHARMA
PROCTER 'AMBLE 'AMBLE
TOMMEE TIPPEE AD&ICE McCANN NEW NEW (ORK N34 (o WIPES PANTENE PANTENE HAIR CARE 'RE( NEW (ORK
USA USA
'RE( NEW (ORK
BBDO INDIA INDIA Mu67" Mu67"
INDIA
BBDO INDIA INDIA Mu67" Mu67"
ALWA( ALWA(S S
LEO BURNETT BURNETT CHICA'O
USA
LEO BURNETT BURNETT CHICA'O
CONDOM
BBDO BEL'IUM BEL'IUM Bu::3!:
BEL'IUM
BBDO BEL'IUM BEL'IUM Bu::3!:
ETON SHIRTS SHIRTS
TILLSAMMANS STHLM S;oc<o!6
SWEDEN
TILLSAMMANS STHLM S;oc<o!6
A0 (Durale Consumer 'oods) A0/011 A0/011
1 of 1
008*+
ETON ST(LE CAROUSEL
ETON SHIRTS SHIRTS
Shortlist (Direct Lions) A0/021
02.08
THE BAB( STROLLER TEST,RIDE B( CONTOURS
CONTOURS STROLLERS
BAB( STROLLERS
)CB CHICA'O
USA
)CB CHICA'O
A0/00
0210%
EAT (OUR RUN
DECATHLON
KALEN9I
ROSAPARK P": P":
)RANCE
ROSAPARK ROSAPARK P":
A0/0+
00*%
PINLIST
TOKSTOK
)URNITURE STORE
DDB BRASIL So P"u!o
BRAZIL
DDB BRASIL So P"u!o
A0/0..
02%
THE 2 LITRE TOWEL
AUSTRALIAN WEA&IN'
2 LITRE TOWEL
MC SAATCHI MELBOURNE M3!7ou#3
AUSTRALIA
MC SAATCHI MELBOURNE M3!7ou#3
A0* (Cars " Automoti&e Products " Ser&ices) A0./01.
00*+5
MOST OPEN TEST DRI&E
DAIMLER A'? SMART SMART
SMART )ORTWO CABRIO BBDO 'ROUP 'ERMAN( B3!# .5
'ERMAN(
BBDO 'ROUP 'ERMAN( B3!#
A0./00
008+0
E,MOBILIT( , EN9O( THE SILENCE
&OLKSWA'EN
&OLKSWA'EN E,MODELS 'RABARZ PARTNER PARTNER H"67u=
'ERMAN(
'RABARZ PARTNER PARTNER H"67u=
A0./0
02%85
ROAM DELI&ER(
&OL&O &OL&O CARS
IN CAR DELI&ER( SER&ICE
O'IL&(ONE O'IL&(ONE LONDON
UNITED KIN'DOM
A0./0*.
02%25
HI'HWA( ROBBER(
&OL&O &OL&O CAR USA
201* &OL&O &OL&O XC+0 T8
'RE( NEW (ORK
USA
'RE( NEW (ORK
&ENABLES BELL PARTNERS S"# )"#c:co MARKET)ORCE W3:; P3;<
USA AUSTRALIA
&ENABLES BELL PARTNERS S"# )"#c:co MARKET)ORCE W3:; P3;<
A0+ (,etail- eCommerce- ,estaurants " !ast !ood Chains) A05/00.
005+1
OPTOUTSIDE
REI
REI
A05/00%
000.
BETT(
CHICKEN TREAT
CHICKEN TREAT PRODUCTS
A05/022
0222+
LE BON
LIDL
DISCOUNT )OOD
IN'O S;oc<o!6
SWEDEN
IN'O S;oc<o!6
A05/05
025*+
BEES CAN )IND SU'AR N 'RUNT WHERE (OU LEAST SUSPECT IT
N 'RUNT , SHOPS WITH HONEST PRODUCTS )ROM NATURAL IN'REDIENTS
McCANN ERICKSON PRA'UE
CZECH REPUBLIC
McCANN ERICKSON PRA'UE
A05/0.0
01822
SU'AR DETOX
INTERMARCH
INTERMARCH
MARCEL P":
)RANCE
MARCEL P":
A05/0.
01.*
THE DE&ILISH NEWSLETTER
ARMEDAN'ELS
THE DE&ILISH NEWSLETTER
O'IL&( O'IL&( 'ERMAN( DF::3!$of
'ERMAN(
O'IL&( O'IL&( 'ERMAN( )"#fu;
TOURISM AUSTRALIA
SI'HTSEEIN'
TBWAGHAKUHODO Too Too
9APAN
TBWAGHAKUHODO Too Too
A0/ (Tra&el- Transport " Leisure) A0*/01*
1 of 1
00*22
'I'A SEL)IE SEL)IE
Shortlist (Direct Lions) A0*/018
012*.
A0*/01+
0221
A0*/02%
COMEONIN
THE S(DNE( OPERA HOUSE THE SWEDISH NUMBER SWEDISH TOURIST ASSOCIATIO ASSOCIATION N
THE S(DNE( OPERA HOUSE TOURISM
DDB S$#3 S$#3
AUSTRALIA
DDB S$#3 S$#3
IN'O S;oc<o!6 S;oc<o!6
SWEDEN
IN'O S;oc<o!6 S;oc<o!6
0110%
&AN 'O'H BNB BNB
ART INSTITUTE INSTITUTE O) CHICA'O
&AN 'O'H BEDROOMS LEO BURNETT BURNETT CHICA'O EXHIBIT
USA
LEO BURNETT BURNETT CHICA'O
A0*/0.+
01+.
NO BORDERS BORDERS
AIRBNB
AIRBNB
TBWAGCHIATGDA TBWAGCHIATGDA( ( Lo: A#=3!3: A#=3!3:
USA
TBWAGCHIATGDA TBWAGCHIATGDA( ( Lo: A#=3!3: A#=3!3:
A0*/0*1
00.%
HOLIDA(S HOLIDA(S ON DEMAND TRANSA&IA TRANSA&IA
AIRLINE COMPAN( COMPAN(
LES 'AULOIS 'AULOIS Pu;3"u
)RANCE
LES 'AULOIS 'AULOIS Pu;3"u
A0 (%edia " Pulications) A0%/001 00212 UN)OR'OTTEN SOLDIERS
SK( TELE&ISION NEW ZEALAND
HISTOR( HISTOR( CHANNEL CHANNEL
DDB 'ROUP NEW ZEALAND Auc!"#$
NEW ZEALAND
DDB 'ROUP NEW ZEALAND Auc!"#$
A0%/01%
025.5
SUR&I&A SUR&I&AL L BILLBOARD BILLBOARD
MICROSO)T
XBOX / TOMB RAIDER RAIDER
McCANN LONDON LONDON
UNITED KIN'DOM KIN'DOM
McCANN LONDON LONDON
A0%/022
02+08
)OOTBALL MEMORIES LIBERO )M
)OOTBALL MA'AZINE
LOLA MULLENLOWE M"$$
SPAIN SPAIN
LOLA MULLENLOWE M"$$
A0%/025
00.
MASHIMACHINE MASHIMACHINE
.PELA'ATOS-COM .PELA'ATOS-COM
ONLINE 9OURNAL 9OURNAL
LEO BURNETT BURNETT M MXICO
MEXICO
LEO BURNETT MXICO
CBC
)INANCIAL )INANCIAL SER&ICES SER&ICES
TBWAGBEL'IUM TBWAGBEL'IUM Bu::3!: Bu::3!:
BEL'IUM
TBWAGBEL'IUM TBWAGBEL'IUM Bu::3!: Bu::3!:
A01 (!inancial Products " Ser&ices) A08/00. 01.52 SLEEP ON IT A08/02.
01%8.
THE NEXT REMBRANDT IN'
IN'
9- WALTER THOMPSON AMSTERDAM AMSTERDAM
THE NETHERLANDS NETHERLANDS
9- WALTER THOMPSON AMSTERDAM AMSTERDAM
A08/02*
02+%*
MEMORIES MEMORIES )OR LI)E
HD)C
HD)C BANK
LEO BURNETT BURNETT INDIA Mu67"
INDIA
LEO BURNETT BURNETT INDIA Mu67"
A08/0
018+8
8 (EARS (EARS LATER LATER
TRIPLE S
TRIPLE S AD&ANTA AD&ANTA'E 'E
9- WALTER THOMPSON PUERTO RICO S"# 9u"#
PUERTO RICO
9- WALTER THOMPSON PUERTO RICO S"# 9u"#
A08/0.
01%%%
)AST )AST )ORWARD)ORWARD-
'EICO
INSURANCE INSURANCE
THE MARTIN MARTIN A'ENC( A'ENC( Rc<6o#$
USA
THE MARTIN A'ENC( Rc<6o#$
A08/0.+
0058+
POCKET MONE( J EUAL )UTURE
ANZ
ANZ BANK
TBWA MELBOURNE
AUSTRALIA
TBWA MELBOURNE
'ETT( IMA'ES IMA'ES
'ETT( IMA'ES IMA'ES
ALMAPBBDO ALMAPBBDO So P"u!o
BRAZIL
ALMAPBBDO ALMAPBBDO So P"u!o
A02 (3usiness Products " Ser&ices) A0+/02. 0285+ ENDLESS POSSIBILITIES
1 of 1
Shortlist (Direct Lions) A0+/025
0282+
EMER'ENC( PIN CODE SEKRON SECURIT( S(STEMS
SEKRON DI'ITAL PROTECTION
'RE( BRAZIL BRAZIL So So P"u!o
BRAZIL
'RE( BRAZIL BRAZIL So So P"u!o
A0 (Commercial Pulic Ser&ices) A10/002
001.2
ACR STREET &IEW &IEW TEST
ACR @THE AUTOMOBILE AUTOMOBILE CLUB O) ROMANIA
DRI&IN' SCHOOL
PUBLICIS ROMANIA ROMANIA Buc<"3:;
ROMANIA
PUBLICIS ROMANIA ROMANIA Buc<"3:;
A10/00.
00182
PRIDESTREAM
KPN
TELECOM
N5 A6:;3$"6 A6:;3$"6
THE NETHERLANDS
N5 A6:;3$"6 A6:;3$"6
A10/00*
01215
THE 'OLD MEDAL SIM TELENOR CARDS
MOBILE NETWORK
TR( O:!o
NORWA( NORWA(
TR( O:!o
A10/008
00*1.
SUR'EON TR(OUTS TR(OUTS
KURASHIKI CENTRAL HOSPITAL
RECRUITMENT
TBWAGHAKUHODO Too
9APAN 9APAN
TBWAGHAKUHODO Too / HAKUHODO Too
A10/01%
0200
PAPER PAPER 'LASSES 'LASSES
SA&E THE CHILDREN AND SANTILLANA
CHILDREN EDUCATION EDUCATION
'RE( M MXICO M3co C;
MEXICO
'RE( MXICO M3co C;
A10/022
00+85
PI'EON AIR PA PATROL
PLUME LABS
PI'EON AIR PATROL PATROL
DI'ITASLB DI'ITASLB Lo#$o#
UNITED KIN'DOM
DI'ITASLB DI'ITASLB Lo#$o#
A10/02
00.+5
T<3 H" Mo6 D3"! / C"!! 6o66- S"3 6o#3-
O2 / TELE)NICA
O2
KOLLE REBBE H"67u=
'ERMAN(
KOLLE REBBE H"67u=
A (Corporate 4mage) A11/008 A11/008
0152
REACH ACROSS THE AISLE
9ETBLUE
9ETBLUE
MULLENLOWE Bo:;o#
USA
MULLENLOWE Bo:;o#
A11/021 A11/021
01%11
WONDER)UL HOLD MUSIC
M(ER
M(ER
CLEMEN'ER BBDO BBDO MELBOURNE
AUSTRALIA
CLEMEN'ER BBDO MELBOURNE
A11/0* A11/0*
02*5.
THE )IELD TRIP TO MARS
LOCKHEED MARTIN MARTIN
'ENERATION 'ENERATION BE(OND
McCANN NEW (ORK (ORK N34 (o (o
USA
McCANN NEW (ORK (ORK N34 (o (o
A11/0.2 A11/0.2
02010
THE DILEMMA
HEINEKEN
HEINEKEN
PUBLICIS ITAL ITAL( ( M!"#
ITAL( ITAL(
PUBLICIS ITAL ITAL( ( M!"#
A11/0.% A11/0.%
0280
THE PA( PA(BACK BACK DINNER RECLAME AUI
RECLAME AUI
'RE( BRAZIL BRAZIL So So P"u!o
BRAZIL
'RE( BRAZIL BRAZIL So So P"u!o
A11/05 A11/05
01150
LI)ESA&ER LI)ESA&ER BACKPA BACKPACK CK LUKI
CHILDREN )RUIT SNACK SNACK 9- WALTER THOMPSON COLOMBIA COLOMBIA Bo=o;>
9- WALTER THOMPSON COLOMBIA Bo=o;>
A11/05. A11/05.
002+
TOUCHABLE INK
THAI SAMSUN' ELECTRONICS / THAI ASSOCIATION ASSOCIATION O) THE BLIND
TOUCHABLE INK
9- WALTER WALTER THOMPSON BAN'KOK
THAILAND
9- WALTER THOMPSON BAN'KOK
A11/0*1 A11/0*1
00+.
LI)E IS ELECTRIC ELECTRIC
PANASONIC PANASONIC
PANASONIC PANASONIC
DENTSU INC Too Too
9APAN 9APAN
DENTSU INC Too Too
1 of 1
Shortlist (Direct Lions) A11/08% A11/08%
02%++
DONATE DONATE (OUR DAT DATA A
WAOO
)IBRE BROADBAND BROADBAND
UNCLE 'RE( Co3#<"=3#
DENMARK
UNCLE 'RE( Co3#<"=3#
A$ (Pulic 5ealth " Sa6ety) A12/00
0028
TO( OR TOXIC
&EILI'HEIDNL &EILI'HEIDNL @THE DUTCH AWARENESS AWARENESS 'O&ERNMENTQS HOME SA)ET( PROMOTION OR'ANIZATION N&WA
LEMZ A6:;3$"6 A6:;3$"6
THE NETHERLANDS
LEMZ A6:;3$"6 A6:;3$"6
A12/008
00205
REMIND ME SOAP
)ORD WARRIORS IN PINK
REMIND ME SOAP
ZUBI AD&ERTISIN' AD&ERTISIN' Co"! '"7!3:
USA
ZUBI AD&ERTISIN' Co"! '"7!3:
A12/012
0158
CANCER UNCENSORED UNCENSORED 'OLLO
'OLLO
McCANN SAN SAN 9OSE S"# 9o:3 9o:3
COSTA RICA
McCANN SAN 9OSE S"# 9o:3 9o:3
A12/021
01..
LI)E SA&IN' SA&IN' STICKERS STICKERS AUSTRALIAN ROAD ROAD SA)ET( )OUNDATION
Au:;"!"# Ro"$ S"f3; )ou#$";o#
'P(R B:7"#3 B:7"#3
AUSTRALIA
'P(R B:7"#3 B:7"#3
A12/02.
0282
TI9OLOS DE MARIANA MARIANA
'RE( BRAZIL BRAZIL So P"u!o
BRAZIL
'RE( BRAZIL BRAZIL So So P"u!o
A12/0.1
001
BRICKS )ROM MARIANA STRIKIN' LESSONS LESSONS
BRISA HI'HWA( HI'HWA( COMPAN( COMPAN( INSTITUTIONAL
LEO BURNETT LISBOA LISBOA
PORTU'AL
LEO BURNETT LISBOA LISBOA
A12/050
01+5
PEPITO
')R MEDIA
PRIMERA HORA
McCANN S"# 9u"# 9u"#
PUERTO RICO RICO
A12/052
02.5
SMS LAST WORDS
'LOBAL ROAD SA)ET( PARTENERSHIP
'LOBAL ROAD SA)ET(
HA&A HA&AS S WORLDWIDE SHAN'HAI
CHINA
McCANN S"# 9u"# / HAROLD 9ESSURUN S"# 9u"# HA&AS WORLDWIDE SHAN'HAI
A12/05%
02*1
MANBOOBS
MACMA
BREAST CANCER AWARENESS AWARENESS
DA&ID DA&ID Bu3#o: A3:
AR'ENTINA
DA&ID DA&ID Bu3#o: A3:
A12/0*1
10812
LI&IN' MEMORIES MEMORIES
BRAKE NZ
ROAD SA)ET(
(R NZ Auc!"#$
NEW ZEALAND
(R NZ Auc!"#$
TI9OLOS DE MARIANA MARIANA
A (Pulic Sector " A7areness %essages) A1/00*
018.1
ZERO MINUTES O) )AME
THE BRAD( CAMPAI'N CAMPAI'N
THE BRAD( CAMPAI'N CAMPAI'N
O'IL&( O'IL&( MATHER MATHER C<c"=o
USA
O'IL&( O'IL&( MATHER MATHER C<c"=o
A1/012
02081
IMMI'RANT
RE)U'EES UNITED @RE)UNITE
INSTITUTIONAL
LDC So P"u!o
BRAZIL
LDC So P"u!o
A1/015
010.
UN)AIR( TALES INTE'RATED
UNICE)
HUMANITARIAN HUMANITARIAN AID
180LA S"#;" Mo#c"
USA
180LA S"#;" Mo#c"
A1/021
010.5
COMIN' SOON
RAISIN' THE ROO)
RAISIN' THE ROO)
LEO BURNETT TORONTO
CANADA
LEO BURNETT TORONTO TORONTO
A1/02+
012.0
THEREAL10
AAUW
AAUW
RETHINK Too#;o Too#;o
CANADA
RETHINK Too#;o / WON'DOOD( Lo: A#=3!3:
1 of 1
Shortlist (Direct Lions) A1/01
01810
THE IN&ISIBLE REINSERTA REINSERTA CHILDREN (EARBOOK
REINSERTA REINSERTA
A1/0.+
02*+8
'HOST &OTE
STATES UNITED TO PRE&ENT 'UN &IOLENCE
A1/05
02885
MIRRORS O) RACISM RACISM
N'O CRIOLA
A1/081
02*%8
A1/0+1
02+80
LEO BURNETT MXICO
MEXICO
LEO BURNETT MXICO
PROMOTIN' SMART 'UN 'RE( NEW NEW (ORK LAWS
USA
'RE( NEW (ORK (ORK
N'O
WHAUS So P"u!o
BRAZIL
WHAUS So P"u!o
CHECK IT BE)ORE ITS PINK RIBBON 'ERMAN( REMO&ED NAKED BREASTS ON )ACEBOOK A'AINST BREAST CANCER-
BREAST CANCER AWARENESS AWARENESS
DDB 'ROUP 'ERMAN( 'ERMAN( B3!#
'ERMAN(
DDB 'ROUP 'ERMAN( 'ERMAN( B3!#
REWORD
HEADSPACE HEADSPACE
REWORD WEB APPLICATON APPLICATON
LEO BURNETT MELBOURNE
AUSTRALIA
LEO BURNETT MELBOURNE
A* (Charities " Appeals) A1./001
001+
WAITIN' LINES
RE,BORN TO BE ALI&E
OR'AN DONATION DONATION
DU&AL DU&AL 'UILLAUME A#;43
BEL'IUM
DU&AL DU&AL 'UILLAUME A#;43
A1./02+
0052.
)IRST PHOTO LAST PHOTO
9O( O) LI)E
9O( O) LI)E
'RE( 'ROUP HON' KON'
HON' KON'
'RE( 'ROUP HON' KON' KON' / 'RE( 'ROUP S<"#=<"
A1./0*
00+
MISSIN' T(PE
NHS BLOOD AND TRANSPLANT
NATIONAL BLOOD WEEK EN'INE Lo#$o#
UNITED KIN'DOM
EN'INE Lo#$o#
A1./0.2
01%+.
DONATION DONATION ICONS
OX)AM
DONATION ICONS ICONS
RKCR/(R Lo#$o#
UNITED KIN'DOM
RKCR/(R Lo#$o#
A1./052
020+2
AMNEST( INTERNATIONAL UNBLOCKER
AMNEST( INTERNATIONAL INTERNATIONAL WORLD DA( A'AINST C(BER CENSORSHIP
COLENSO BBDO Auc!"#$
NEW ZEALAND
COLENSO BBDO Auc!"#$
A1./081
01+58
THE 'OOD NOTE
BOU KHALIL SUPERMARCH
THE 'OOD NOTE
9- WALTER WALTER THOMPSON BEIRUT BEIRUT
LEBANON
9- WALTER THOMPSON BEIRUT
A1./0+2
01%
THE LAST MASK
NATALIA PONCE DE LEON )OUNDATION
NATALIA PONCE DE LEON 9- WALTER THOMPSON COLOMBIA COLOMBIA )OUNDATION Bo=o;>
9- WALTER THOMPSON COLOMBIA Bo=o;>
A1./0++
02+*1
BEAUT( TIPS B( RESHMA
MAKE LO&E NOT SCARS
ACID ATTACK ATTACK
O'IL&( O'IL&( MATHER MATHER MUMBAI
INDIA
O'IL&( O'IL&( MATHER MATHER MUMBAI
A1./10+
021%2
BREAST MILK
BREAST CANCER CURE
BREAST MILK
(R NZ Auc!"#$
NEW ZEALAND
(R NZ Auc!"#$
A1./111 A1./111
02.58
THIS BIKE HAS HAS MS
MS AUSTRALIA AUSTRALIA
MS
'RE( MELBOURNE MELBOURNE
AUSTRALIA
'RE( MELBOURNE MELBOURNE
1 of 1
Shortlist (Direct Lions) A1./112
028
RE&ERSE DELI&ER(
BANCO DE ALIMENTOS
BANCO DE ALIMENTOS
'RE( BRAZIL BRAZIL So So P"u!o
BRAZIL
'RE( BRAZIL BRAZIL So P"u!o P"u!o
A1./11
0080
LE'ALL( LE'ALL( BRIDE
KA)A
WOMENS RI'HTS N'O
LEO BURNETT BEIRUT BEIRUT
LEBANON
LEO BURNETT BEIRUT BEIRUT
A1./11*
000.
BEHIND THE LEATHER LEATHER PEOPLE )OR THE ETHICAL PETA ASIA TREATMENT O) ANIMALS
O'IL&( O'IL&( MATHER MATHER B"#=o
THAILAND
O'IL&( O'IL&( MATHER MATHER B"#=o
A1./125
00+*2
THE ART HEIST )OR 'OOD
WATERISLI)E WATERISLI)E
CHARIT(
DEUTSCH N34 (o (o
USA
DEUTSCH N34 (o (o
A1./12+
011+%
HELP KEN(A NOT KAN(E
CROWDRISE
)UNDRAISIN' )OR KEN(AN CHARITIES
ALMA DDB M"6
USA
ALMA DDB M"6
A1./12
02***
DONATE)ORPRISCILA DONATE)ORPRISCILA CLUBE SAN'UE BOM
INSTITUTIONAL
A1./1.+
01.21
SA&IN' A)RICAS LAST RHINO RESCUE PRO9ECT WILD RHINOS? B( POISONIN' THEM-
WILDLI)E CONSER&ATION
LEO BURNETT TAILOR MADE So BRAZIL P"u!o O'IL&( MATHER &IETNAM Ho C< &IETNAM M#< C;
LEO BURNETT TAILOR MADE So P"u!o O'IL&( MATHER &IETNAM Ho C< M#< C; / RHINO RESCUE PRO9ECT '"u;3#=
W UNDERMAN BUENOS AIRES
30 (!lat %ailing) B01/01+
0101+
TESTIMONIES
)UNDACIN HUSPED
INSTITUTIONAL )UNDRAISIN'
WUNDERMAN BUENOS AIRES
AR'ENTINA
B01/02.
011%.
UN)OLDIN' 'REAT CONSEUENCES
'LOBAL EXPORT
AMERICAN 'ARDEN 'ARDEN HABANERO
(R DUBAI
UNITED ARAB EMIRATES (R DUBAI
30$ (Dimensional %ailing) B02/008
0021.
)AR'O W OOLLENS
SK( TELE&ISION NEW ZEALAND
NEON
DDB 'ROUP NEW ZEALAND Auc!"#$
NEW ZEALAND
DDB 'ROUP NEW ZEALAND Auc!"#$
B02/020
02%55
HATTRICK
BEIN SPORTS
CHAMPIONS LEA'UE CHANNEL
TAPSA (R M"$$
SPAIN
TAPSA (R M"$$
B02/02+
025%0
BEES CAN )IND SU'AR N 'RUNT WHERE (OU LEAST SUSPECT IT
N 'RUNT , SHOPS WITH HONEST PRODUCTS )ROM NATURAL IN'REDIENTS
McCANN ERICKSON ERICKSON PRA'UE
CZECH REPUBLIC
McCANN ERICKSON ERICKSON PRA'UE
B02/0
028.
BRICKS )ROM MARIANA
TI9OLOS DE MARIANA
'RE( BRAZIL So P"u!o
BRAZIL
'RE( BRAZIL So P"u!o
1 of 1
TI9OLOS DE MARIANA
Shortlist (Direct Lions) B02/0.*
0122
THE TEAR,OPEN, MAILIN' )OR MEIN KAMP) , A'AINST RACISM
'ESICHT ZEI'EN AN MEIN KAMP) , A'AINST ASSOCIATION ASSOCIATION RACISM ENCOURA'IN' PEOPLE TO STAND A'AINST RACISM IN 'ER
O'IL&( 'ERMAN( )"#fu;
'ERMAN(
O'IL&( 'ERMAN( )"#fu;
B02/085
018*%
THE BULLETPEN
MINISTR( O) NATIONAL EDUCATION COLOMBIA
MINISTR( O) NATIONAL EDUCATION
McCANN COLOMBIA Bo=o;>
COLOMBIA
McCANN COLOMBIA Bo=o;>
SCHOLZ )RIENDS B3!#
'ERMAN(
SCHOLZ )RIENDS B3!#
30 (8se o6 Amient %edia9 Small Scale) B0/00
00220
DONATE )OR A)RICA(OUR MONE( HAS NE&ER BEEN MORE &ALUABLE-
D)C DEUTSCHE )UNDRAISIN' COMPAN(
UNITED )OR A)RICA
B0/008
00.*2
LE'OLAND DOLLARS
LE'OLAND )LORIDA RESORT
ENTERTAINMENT/TRA&EL &ML N34 (o LEISURE
USA
&ML N34 (o
B0/01+
00%15
ROLLIN' PARCELS
POST CH
POST CH
9UN' o# MATT/LIMMAT ZFc<
SWITZERLAND
9UN' o# MATT/LIMMAT ZFc<
B0/01
01.25
THE BLOOD( SOAP
NET)LIX
O'IL&( MATHER P":
)RANCE
O'IL&( MATHER P":
B0/050
0285
PROTECTI&E BUCKET
LA )ABRIL
NET)LIX , ONLINE S&OD PLAT)ORM PERLA SO)T
'RE( BRAZIL So P"u!o
BRAZIL
'RE( BRAZIL So P"u!o
B0/05.
0152
AMNEST( TEAR 'AS SCENTED CANDLES
AMNEST( INTERNATIONAL SOCIAL RESPONSIBILIT( .12+'RE( I:;"#7u!
TURKE(
.12+'RE( I:;"#7u!
B0/05+
020+
X,RA( CASTS
)ONTERRA BRANDS NEW ZEALAND? ANCHOR
ANCHOR MILK
COLENSO BBDO Auc!"#$
NEW ZEALAND
COLENSO BBDO Auc!"#$
B0/0*0
00085
LEA&E ROOM
TIP TOP? )ONTERRA BRANDS NZ
MEMPHIS MELTDOWN
COLENSO BBDO Auc!"#$
NEW ZEALAND
COLENSO BBDO Auc!"#$
B0/0*%
012
THE SAB SPIKE DETECTOR COASTER
SOUTH A)RICAN BREWERIES
DRINK RESPONSIBL( INITIATI&E
'EOMETR( 'LOBAL 9OHANNESBUR'
SOUTH A)RICA
'EOMETR( 'LOBAL 9OHANNESBUR'
B0/0%0
01.*
LI)E SA&IN' STICKERS AUSTRALIAN ROAD SA)ET( )OUNDATION
Au:;"!"# Ro"$ S"f3; )ou#$";o#
'P(R B:7"#3
AUSTRALIA
'P(R B:7"#3
1 of 1
Shortlist (Direct Lions) B0/080
0 2 8% 2
PA( W ITH BLOOD
UNTOLD )ESTI&AL AND E&ENTS NATIONAL NATIONAL INSTITUTE )OR BLOOD DONATIONS
McCANN WORLD'ROUP ROMANIA ROMANIA Buc<"3:;
McCANN WORLD'ROUP ROMANIA Buc<"3:;
B0/081
0 2 0 1
PAPER 'LASSES
SA&E THE CHILDREN AND SANTILLANA
CHILDREN EDUCATION
'RE( MXICO M3co C;
MEXICO
'RE( MXICO M3co C;
B0/08.
0 2 08 0
WHERE IS M( OTORON'OV
BACKUS SABMILLER
SAN 9UAN BEER
)CB MA(O L6"
PERU
)CB MA(O L6"
B0/10*
0 1 82
SU'AR DETOX
INTERMARCH
INTERMARCH
MARCEL P":
)RANCE
MARCEL P":
B0/1%
0 2 8+ %
PEDAL PURE
WATERAID
THE PEDAL POWERED WATER )ILTER
'RE( BAN'LADESH D<""
BAN'LADESH
'RE( BAN'LADESH D<""
B0/15
0 0 +% *
CLE&ER KASH
ASB BANK
CLE&ER KASH
SAATCHI SAATCHI Auc!"#$
NEW ZEALAND
SAATCHI SAATCHI Auc!"#$
B0/1*0
0 1 .2 2
SA&IN' A)RICAS LAST RHINO RESCUE PRO9ECT WILD RHINOS? B( POISONIN' THEM-
WILDLI)E CONSER&ATION
O'IL&( MATHER &IETNAM Ho C< &IETNAM M#< C;
B0/1*.
0 0 +% 2
W OMENNOTOB9ECTS BAD'ER W INTERS
AD&ERTISIN' INDUSTR( BAD'ER AND W INTERS N34 (o MESSA'E
USA
BAD'ER AND WINTERS N34 (o
O'IL&( MATHER &IETNAM Ho C< M#< C; / RHINO RESCUE PRO9ECT '"u;3#=
30* (8se o6 Amient %edia9 Large Scale) B0./011
0 0 21 5
UN)OR'OTTEN SOLDIERS
SK( TELE&ISION NEW ZEALAND
HISTOR( CHANNEL
DDB 'ROUP NEW ZEALAND Auc!"#$
NEW ZEALAND
DDB 'ROUP NEW ZEALAND Auc!"#$
B0./0*
0 0 *2
'I'A SEL)IE
TOURISM AUSTRALIA
SI'HTSEEIN'
TBWAGHAKUHODO Too
9APAN
TBWAGHAKUHODO Too
B0./08
0 0 *+ +
MOST OPEN TEST DRI&E
DAIMLER A'? SMART
SMART )ORTWO CABRIO BBDO 'ROUP 'ERMAN( B3!# .5
'ERMAN(
BBDO 'ROUP 'ERMAN( B3!#
B0./055
0 2 2 2
LE BON
LIDL
DISCOUNT )OOD
SW EDEN
IN'O S;oc<o!6
B0./0**
01108
&AN 'O'H BNB
ART INSTITUTE O) CHICA'O
&AN 'O'H BEDROOMS LEO BURNETT CHICA'O EXHIBIT
USA
LEO BURNETT CHICA'O
B0./0*8
0 0 8+ 1
E,MOBILIT( , EN9O( THE SILENCE
&OLKSWA'EN
&OLKSWA'EN E,MODELS ' 'R RABARZ PARTNER H"67u=
'ERMAN(
'RABARZ PARTNER H"67u=
B0./0%8
0 2 5. %
SUR&I&AL BILLBOARD
MICROSO)T
XBOX / TOMB RAIDER
UNITED KIN'DOM
McCANN LONDON
1 of 1
IN'O S;oc<o!6
McCANN LONDON
Shortlist (Direct Lions) B0./0+2
02 .1 2
THE BAB( STROLLER TEST,RIDE B( CONTOURS
B0./0+*
01 %8 5
B0./102
CONTOURS STROLLERS
BAB( STROLLERS
)CB CHICA'O
USA
)CB CHICA'O
T HE NEXT REMBRANDT IN'
IN'
9- WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
9- WALTER THOMPSON AMSTERDAM
02 8* .
MA'IC WORDS , THE BOOTH
HP
HP
ALMAPBBDO So P"u!o
BRAZIL
ALMAPBBDO So P"u!o
B0./112
02 22 .
CALL BRUSSELS
&ISIT BRUSSELS
&ISIT BRUSSELS
AIR Bu::3!:
BEL'IUM
AIR Bu::3!:
B0./11.
02 %0 0
'UN CRAZ(
STATES UNITED TO PRE&ENT 'UN &IOLENCE
SENSIBLE 'UN LAW S
'RE( NEW (ORK
USA
'RE( NEW (ORK
B0./11%
02 .5 +
T HIS BIKE HAS MS
MS AUSTRALIA
MS
'RE( MELBOURNE
AUSTRALIA
'RE( MELBOURNE
B0./11+
00 8 2
LE'ALL( BRIDE
KA)A
W OMENS RI'HTS N'O
LEO BURNETT BEIRUT
LEBANON
LEO BURNETT BEIRUT
B0./121
0 00 5
BEHIND THE LEATHER PEOPLE )OR THE ETHICAL PETA ASIA TREATMENT O) ANIMALS
O'IL&( MATHER B"#=o
THAILAND
O'IL&( MATHER B"#=o
B0./1*
02 81 8
)LI'HTS
EL CRONISTA COMERCIAL EL CRONISTA COMERCIAL 'R ' RE( AR'ENTINA Bu3#o: A3:
AR'ENTINA
'RE( AR'ENTINA Bu3#o: A3:
B0./1.*
02 %2 %
HI'HWA( ROBBER(
&OL&O CAR USA
USA
'RE( NEW (ORK
B0./1*0
01 8% 5
DOPPEL'N'ER TOURISTS
MEXICAN TOURISM BOARD MEXICO AS A TOURISTIC LAPIZ C<c"=o DESTINATION
USA
LAPIZ C<c"=o
B0./1*%
02 *5 0
W HOPPER SI'N
BUR'ER KIN'
)AST )OOD RESTAURANT DA&ID M"6
USA
DA&ID M"6
201* &OL&O XC+0 T8
'RE( NEW (ORK
30+ (8se o6 3roadcast) B05/01.
01 %1 *
WONDER)UL HOLD MUSIC
M(ER
M(ER
CLEMEN'ER BBDO MELBOURNE
AUSTRALIA
CLEMEN'ER BBDO MELBOURNE
B05/01*
02 2
LE BON
LIDL
DISCOUNT )OOD
IN'O S;oc<o!6
SW EDEN
IN'O S;oc<o!6
B05/0*
02 %0 2
DADDO
PANTENE
PANTENE HAIR CARE
'RE( NEW (ORK
USA
'RE( NEW (ORK
B05/0.
01 2 .
LETSTALKCOLOUR
&IACOM / MT&
MT& A)RICA
SOUTH A)RICA
B05/0..
01 .+ 1
OP.5
OPERATION SMILE
CHARIT(
O'IL&( MATHER 9OHANNESBUR' (R SOUTH A)RICA C"3 To4#
O'IL&( MATHER 9OHANNESBUR' (R SOUTH A)RICA C"3 To4#
1 of 1
SOUTH A)RICA
Shortlist (Direct Lions) B05/0.8
02 %0 1
'UN CRAZ(
STATES UNITED TO PRE&ENT 'UN &IOLENCE
SENSIBLE 'UN LAWS
'RE( NEW (ORK
USA
'RE( NEW (ORK
B05/05*
0 0%
TRUTH DETECTOR
8+ )M
8+ )M
DDB BRASIL So P"u!o
BRAZIL
DDB BRASIL So P"u!o
30/ (8se o6 Print or Standard :utdoor ) B0*/018
01 0. 8
COMIN' SOON
RAISIN' THE ROO)
RAISIN' THE ROO)
LEO BURNETT TORONTO
CANADA
LEO BURNETT TORONTO
B0*/01+
02 %* 1
HOPE )OR SALE
)UNDACIN INTHEOS
)UNDACIN INTHEOS
TAPSA (R M"$$
SPAIN
TAPSA (R M"$$
B0*/025
02 5. +
SUR&I&AL BILLBOARD
MICROSO)T
XBOX / TOMB RAIDER
McCANN LONDON
UNITED KIN'DOM
McCANN LONDON
B0*/0.+
02 *0 5
THE DAIL( CATCH
METRO
THE DAIL( CATCH
SER&ICEPLAN Mu#c<
'ERMAN(
SER&ICEPLAN Mu#c<
B0*/05+
02 5 2
MCWHOPPER
BUR'ER KIN'
MCWHOPPER
(R NZ Auc!"#$
NEW ZEALAND
(R NZ Auc!"#$ / (R MEDIA NZ Auc!"#$
ZERO MINUTES O) )AME
THE BRAD( CAMPAI'N
THE BRAD( CAMPAI'N
O'IL&( MATHER C<c"=o
USA
O'IL&( MATHER C<c"=o
DONATION ICONS
C0 (8se o6 Digital Plat6orms) C01/02+
018 . *
C01/00
01% + *
DONATION ICONS
OX)AM
RKCR/(R Lo#$o#
UNITED KIN'DOM
RKCR/(R Lo#$o#
C01/0.0
020 + .
AMNEST( INTERNATIONAL UNBLOCKER
AMNEST( INTERNATIONAL WORLD DA( A'AINST C(BER CENSORSHIP
COLENSO BBDO Auc!"#$
NEW ZEALAND
COLENSO BBDO Auc!"#$
C01/0.*
008 5
DONT LOOK AWA(
USHER
AKA So P"u!o
BRAZIL
AKA So P"u!o
C01/05%
00 . .
MASHIMACHINE
C01/0*5
022 2 5
CALL BRUSSELS
C01/0%5
00 . 8
HOLIDA(S ON DEMAND TRANSA&IA
C01/080
00 1 %
&OLKSWA'EN &OLKSWA'EN 'ROUP O) 'OL) R UNLEASH (OUR RRRR AMERICA 'OL) R LAUNCH
.PELA'ATOS-COM
INTERACTI&E MUSIC &IDEO ONLINE 9OURNAL
LEO BURNETT MXICO
MEXICO
LEO BURNETT MXICO
&ISIT BRUSSELS
&ISIT BRUSSELS
AIR Bu::3!:
BEL'IUM
AIR Bu::3!:
AIRLINE COMPAN(
LES 'AULOIS Pu;3"u
)RANCE
LES 'AULOIS Pu;3"u
DEUTSCH LA
USA
DEUTSCH LA
C0$ (8se o6 %oile ) C02/002
000 8 %
PEDI'REE )OUND
MARS
PEDI'REE
COLENSO BBDO Auc!"#$
NEW ZEALAND
COLENSO BBDO Auc!"#$
C02/005
000 + +
SLOW DOWN 'PS
I) INSURANCE
INSURANCE
)ORSMAN BODEN)ORS 'o;<3#7u=
SWEDEN
)ORSMAN BODEN)ORS 'o;<3#7u=
1 of 1
Shortlist (Direct Lions) C02/01+
00*2.
'I'A SEL)IE
C02/02
0225
C02/0.0
TOURISM AUSTRALIA
SI'HTSEEIN'
TBWAGHAKUHODO Too
9APAN
TBWAGHAKUHODO Too
THE SW EDISH NUMBER SWEDISH TOURIST ASSOCIATION ASSOCIATION
TOURISM
IN'O S;oc<o!6
SW EDEN
IN'O S;oc<o!6
01+85
DONATE T HE BARS
ATADOS
BLACK BARS
9- WALTER THOMPSON BRAZIL So BRAZIL P"u!o
9- WALTER THOMPSON BRAZIL So P"u!o
C02/0.+
028.+
LI)E SI'NAL
UNACEM
UNACEM
CIRCUS 'RE( L6"
PERU
CIRCUS 'RE( L6"
C02/05+
01+55
IN,A,SNAP
LOWES
LOWES
BBDO N34 (o
USA
BBDO N34 (o
C02/0**
01%%0
HCD RINK BIN'O
HOCKE( CLUB DA&OS
HCD MERCHANDISE
)CB Z RICH
SW ITZERLAND
)CB ZRICH
C02/0%
02+.+
AMATEUR REPLA(
ALLIANZ
INSURANCE
O'IL&( MATHER SIN'APORE
SIN'APORE
O'IL&( MATHER SIN'APORE
C02/0++
02.*
LANDCRUISER EMER'ENC( NETWORK
TO(OTA MOTOR LANDCRUISER CORPORATION AUSTRALIA
SAATCHI SAATCHI S$#3
AUSTRALIA
SAATCHI SAATCHI S$#3
C02/10%
00*2
THE )ASHION MA' HI9ACK
ST(LI'HT
ST(LI'HT
SER&ICEPLAN Mu#c<
'ERMAN(
SER&ICEPLAN Mu#c<
C02/11
012%
CELEBRIT( TANTRUM
SAMSUN' AUSTRALIAN
SAMSUN' TAB S2
LEO BU BURNETT S(DNE( S$#3
AUSTRALIA
LEO BURNETT S(DNE( S$#3
C02/11*
02*%0
SAMSUN' 'ALAX( SUR)BOARD
SAMSUN'
INSTITUTIONAL
LEO BURNETT TAILOR MADE So P"u!o
BRAZIL
LEO BURNETT TAILOR MADE So P"u!o
BBDO N34 (o
USA
BBDO N34 (o
C0 (8se o6 Social Plat6orms) C0/005
00251
SWITCHEROO
C0/018
002*8
THE 'U( WHO CUT DEUTSCHER E&ER(THIN' E&ER(THIN' IN HAL) ANWALT&EREIN ANWALT&EREIN
LE'AL AD&ICE @'ERMAN SER&ICEPLAN Mu#c< BAR ASSOCIATION
'ERMAN(
SER&ICEPLAN Mu#c<
C0/025
0208
IMMI'RANT
INSTITUTIONAL
LDC So P"u!o
BRAZIL
LDC So P"u!o
C0/02+
01500
WHO THE )YCK WANTS PROCT ER 'AMBLE TO )OLLOW PEPTO ON TWITTERV
PEPTO,BISMOL
PUBLICIS NORTH AMERICA N34 (o
USA
PUBLICIS NORTH AMERICA N34 (o
C0/0
01%%
WESTPAC 'ET CASH TUTORIALS
WESTPAC BANKIN' CORPORATION
WESTPAC TRANSACTIONAL BANKIN'
DDB 'ROUP MELBOURNE
AUSTRALIA
DDB 'ROUP MELBOURNE
C0/0.1
012*5
COMEONIN
THE S(DNE( OPERA HOUSE
THE S(DNE( OPERA HOUSE
DDB S$#3
AUSTRALIA
DDB S$#3
1 of 1
MARS CHOCOLATE NORTH SNICKERS AMERICA
RE)U'EES UNITED @RE)UNITE
Shortlist (Direct Lions) C0/0%2
0110+
&AN 'O'H BNB
ART INSTITUTE O) CHICA'O
&AN 'O'H BEDROOMS LEO BURNETT CHICA'O EXHIBIT
USA
LEO BURNETT CHICA'O
C0/0%%
0 1 *81
9USTINO
LOTERAS LOTERAS ( APUESTAS DEL ESTADO
CHRISTMAS LOTTER(
LEO BURNETT M"$$
SPAIN
LEO BURNETT M"$$
C0/08
011+
THE HASHTA' 500
NASCAR
MOTOR SPORTS/AUTO RACIN'
O'IL&(ONE NEW (ORK
USA
O'IL&(ONE NEW (ORK
C0/08*
0 0 5%.
RAINBOW S
DORITOS
DORITOS
'OODB( SIL&ERSTEIN PARTNERS PARTNERS S"# )"#c:co
USA
'OODB( SIL&ERSTEIN PARTNERS PARTNERS S"# )"#c:co
C0/0+.
0 1 2.
THEREAL10
AAUW
AAUW
RETHINK Too#;o
CANADA
C0/0+%
0 2 %0.
DADDO
PANTENE
PANTENE HAIR CARE
'RE( NEW (ORK
USA
RETHINK Too#;o / WON'DOOD( Lo: A#=3!3: 'RE( NEW (ORK
C0/125
0 2 +*5
BEAUT( TIPS B( RESHMA
MAKE LO&E NOT SCARS
ACID ATTACK
O'IL&( MATHER MUMBAI
INDIA
O'IL&( MATHER MUMBAI
C0/1.%
0 1 %82
)AST )ORWARD-
'EICO
INSURANCE
THE MARTIN A'ENC( Rc<6o#$
USA
THE MARTIN A'ENC( Rc<6o#$
C0/1*1
0 2 821
)LI'HTS
EL CRONISTA COMERCIAL EL CRONISTA COMERCIAL 'R ' RE( AR'ENTINA Bu3#o: A3:
AR'ENTINA
'RE( AR'ENTINA Bu3#o: A3:
C0/182
0 1 01*
HELLO
NZ TRANSPORT A'ENC(
C0/18.
0 2 *%+
C0/1+ C0/1+*
ROAD SA)ET(
CLEMEN'ER BBDO
NEW ZEALAND
CLEMEN'ER BBDO
CHECK IT BE)ORE ITS PINK RIBBON 'ERMAN( REMO&ED NAKED BREASTS ON )ACEBOOK A'AINST BREAST CANCER-
BREAST CANCER AWARENESS AWARENESS
DDB 'ROUP 'ERMAN( B3!#
'ERMAN(
DDB 'ROUP 'ERMAN( B3!#
0 2 *1*
MANBOOBS
MACMA
DA&ID Bu3#o: A3:
AR'ENTINA
DA&ID Bu3#o: A3:
0 0 5+0
POCKET MONE( J EUAL )UTURE
ANZ
BREAST CANCER AWARENESS AWARENESS ANZ BANK
TBWA MELBOURNE
AUSTRALIA
TBWA MELBOURNE
MARS
PEDI'REE
COLENSO BBDO Auc!"#$
NEW ZEALAND
COLENSO BBDO Auc!"#$
C0* (,esponse ; ,ealtime Acti&ity) C0./001
0 0 08+
C0./002
0 0 25
PLA( M( TW EET
)OOT LOCKER
)OOT LOCKER
BBDO N34 (o
USA
BBDO N34 (o
C0./01%
0 1 2*%
COMEONIN
THE S(DNE( OPERA HOUSE
THE S(DNE( OPERA HOUSE
DDB S$#3
AUSTRALIA
DDB S$#3
1 of 1
PEDI'REE )OUND
Shortlist (Direct Lions) C0./025
0 0 +2+
THE DIADORA DELI&ER(
DIADORA SPORT
DIADORA RUNNIN' SHOES AND APPAREL
SM)B O:!o
NORWA(
SM)B O:!o
C0./0
0 0 .2
CO&ERTHEATHLETE
CO&ERTHEATHLETE-COM
CO&ERTHEATHLETE
9OHN ST- Too#;o
CANADA
9OHN ST- Too#;o
C0./051
0 1 %%1
HCD RINK BIN'O
HOCKE( CLUB DA&OS
HCD MERCHANDISE
)CB ZRICH
SW ITZERLAND
)CB ZRICH
C0./052
0 1 %8
SEARCH RACISM- )IND RE)U'EES W ELCOME TRUTH-
NPO
)CB ZRICH
SW ITZERLAND
)CB ZRICH
C0./0*0
0 0 +2
END THE SILENCE
LA SIRENA
LA SIRENA
PA' S BBDO BBDO S"#; "#;o Do6 Do6#=o #=o
DOMI DOMINI NICA CAN N REPU REPUB BLIC LIC
PA'S 'S BBDO S"#; "#;o Do6 Do6#=o #=o
C0./0*+
0 1 %01
W HOISTHEKIN'
BUR'ER KIN' )RANCE
) O OD
BUZZMAN P":
)RANCE
BUZZMAN P":
C0./0%+
0 1 25
THEDUDEWITHTHECR CER&ECERA ( MALTERA ATES UILMES
UILMES CRISTAL
CIRCUS M3co C;
MEXICO
CIRCUS BA Bu3#o: A3:
C0+ (CoCreation " 8ser 'enerated Content ) C05/002
0 0 255
PLA( M( TWEET
)OOT LOCKER
)OOT LOCKER
BBDO N34 (o
USA
BBDO N34 (o
C05/01
0 1 88%
STRAI'HT OUTTA
BEATS B( DRE-
BEATS B( DRE-
R/'A HUSTLE Lo: A#=3!3:
USA
R/'A HUSTLE Lo: A#=3!3:
C05/0%
0 1 +8%
DONATE THE BARS
ATADOS
BLACK BARS
9- WALTER THOMPSON BRAZIL So BRAZIL P"u!o
9- WALTER THOMPSON BRAZIL So P"u!o
C05/0.8
0 2 0%.
MARC OR NOTHIN'
MARC DORCEL
MARC DORCEL
MARCEL P":
)RANCE
MARCEL P":
C05/05.
0 2 822
LET 'IRLS BE 'IRLS
PROCTER 'AMBLE
CO&ER'IRL
'RE( AR'ENTINA Bu3#o: A3:
AR'ENTINA
'RE( AR'ENTINA Bu3#o: A3: / 'RE( MELBOURNE
C05/0*+
0 0.5
MASHIMACHINE
.PELA'ATOS-COM
ONLINE 9OURNAL
LEO BURNETT MXICO
MEXICO
LEO BURNETT MXICO
C05/0%
0 2 5
MCW HOPPER
BUR'ER KIN'
MCW HOPPER
(R NZ Auc!"#$
NEW ZEALAND
C05/0+1
0 2 81
DI( MA(HEM
ALLSTATE ALLSTATE INSURANCE INSURANCE COMPAN(
HOME INSURANCE
LEO BURNETT CHICA'O
USA
(R NZ Auc!"#$ / (R MEDIA NZ Auc!"#$ LEO BURNETT CHICA'O
C05/0+*
0 1 212
SPECIAL SPONSORS
SPECIAL OL(MPICS
SPECIAL OL(MPICS COLOMBIA
LEO BURNETT COLOMBIA Bo=o;>
COLOMBIA
LEO BURNETT COLOMBIA Bo=o;>
C05/102
0 2 *52
W HOPPER SI'N
BUR'ER KIN'
)AST )OOD RESTAURANT DA&ID M"6
USA
DA&ID M"6
C05/10.
0 2 88.
'OO'LE TRANSLATE )OR RE)U'EES
'OO'LE
'OO'LE TRANSLATE
USA
'OO'LE N34 (o
1 of 1
'OO'LE N34 (o
Shortlist (Direct Lions) C0/ (8se o6 Ne7 Technology) C0*/01*
0 0*1 %
INTELLI'ENT PARKI' CHAIR
NISSAN MOTOR CO-
INTELLI'ENT PARKIN' ASSIST
TBWAGHAKUHODO Too
9APAN
TBWAGHAKUHODO Too / T(O INC Too / BIRDMAN Too
C0*/021
0 1%+ %
DONATION ICONS
OX)AM
DONATION ICONS
RKCR/(R Lo#$o#
UNITED KIN'DOM
RKCR/(R Lo#$o#
C0*/02.
0 2*5 *
THE )IELD TRIP TO MARS
LOCKHEED MARTIN
'ENERATION BE(OND
McCANN NEW (ORK N34 (o
USA
McCANN NEW (ORK N34 (o
C0*/02*
0 2%8 +
ROAM DELI&ER(
&OL&O CARS
IN CAR DELI&ER( SER&ICE
O'IL&(ONE LONDON
UNITED KIN'DOM
C0*/0.5
0 2.* .
LANDCRUISER EMER'ENC( NETWORK
TO(OTA MOTOR LANDCRUISER CORPORATION AUSTRALIA
SAATCHI SAATCHI S$#3
AUSTRALIA
SAATCHI SAATCHI S$#3
D0 (8se o6 Data) D01/028
0 285 0
LI)E SI'NAL
UNACEM
UNACEM
CIRCUS 'RE( L6"
PERU
CIRCUS 'RE( L6"
D01/0.
0 2+. .
SEA HERO UEST
DEUTSCHE TELEKOM
DEUTSCHE TELEKOM
SAATCHI SAATCHI Lo#$o#
UNITED KIN'DOM
SAATCHI SAATCHI Lo#$o#
D01/0.0
0 1%8 8
THE NEXT REMBRANDT IN'
IN'
9- WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
9- WALTER THOMPSON AMSTERDAM
D01/055
0 2% +
ISEA APP
MI'RANT O))SHORE AID STATION @MOAS
ISEA APP
'RE( 'ROUP S#="o3
SIN'APORE
'RE( 'ROUP S#="o3
D01/05%
0 288 %
MIRRORS O) RACISM
N'O CRIOLA
N'O
WHAUS So P"u!o
BRAZIL
WHAUS So P"u!o
D01/0%1
0 280 0
DONATE (OUR DATA
WAOO
)IBRE BROADBAND
UNCLE 'RE( Co3#<"=3#
DENMARK
UNCLE 'RE( Co3#<"=3#
E0 (Ac<uisitions) (Ac<uisitions) E01/00.
000+1
BREW TROLEUM
HEINEKEN NEW ZEALAND DB EXPORT
COLENSO BBDO Auc!"#$
NEW ZEALAND
COLENSO BBDO Auc!"#$
E01/011
01+02
8 (EARS LATER
TRIPLE S
TRIPLE S AD&ANTA'E
9- WALTER THOMPSON PUERTO RICO S"# 9u"#
PUERTO RICO
9- WALTER THOMPSON PUERTO RICO S"# 9u"#
E01/01*
01%+
WESTPAC 'ET CASH TUTORIALS
WESTPAC BANKIN' CORPORATION
WESTPAC TRANSACTIONAL BANKIN'
DDB 'ROUP MELBOURNE
AUSTRALIA
DDB 'ROUP MELBOURNE
E01/02*
0228
THE SW EDISH NUMBER SWEDISH TOURIST ASSOCIATION ASSOCIATION
TOURISM
IN'O S;oc<o!6
SW EDEN
IN'O S;oc<o!6
E01/0.5
01%%2
HCD RINK BIN'O
HCD MERCHANDISE
)CB ZRICH
SW ITZERLAND
)CB ZRICH
1 of 1
HOCKE( CLUB DA&OS
Shortlist (Direct Lions) E01/0.%
02 . 1.
THE BAB( STROLLER TEST,RIDE B( CONTOURS
CONTOURS STROLLERS
BAB( STROLLERS
)CB CHICA'O
USA
)CB CHICA'O
E01/0**
01 % %5
)AST )ORWARD-
'EICO
INSURANCE
THE MARTIN A'ENC( Rc<6o#$
USA
THE MARTIN A'ENC( Rc<6o#$
E01/0%0
01 %0
THE &OL&O SEL) CON)IDENCE CHALLEN'E
&OL&O NORTH MIAMI
&OL&O
WE BELIE&ERS N34 (o
USA
W E BELIE&ERS N34 (o
E0$ (,etention) E02/00.
00 0 %
THE )AIREST NI'HT O) AB INBE& ALL
ANDES BEER
DEL CAMPO SAATCHI SAATCHI Bu3#o: A3:
AR'ENTINA
DEL CAMPO SAATCHI SAATCHI SAATCHI Bu3#o: A3:
E02/028
01 + 28
'ASCALE
MABE
DOMESTIC 'AS SCALE
MARURI 'RE( 'u""[u!
ECUADOR
MARURI 'RE( 'u""[u!
E02/0.
01 2 55
HA''LERS
AB INBE&
ANDES BEER
DEL CAMPO SAATCHI SAATCHI Bu3#o: A3:
AR'ENTINA
DEL CAMPO SAATCHI SAATCHI SAATCHI Bu3#o: A3:
E02/05.
0 0 +2
BLAME IT ON INTER)LORA
INTER)LORA
)LOW ERS
BRANDHOUSE Co3#<"=3#
DENMARK
BRANDHOUSE Co3#<"=3#
SM)B O:!o
NORWA(
SM)B O:!o
E0 (Launch ; ,elaunch) E0/01%
00 + 0
THE DIADORA DELI&ER(
DIADORA SPORT
DIADORA RUNNIN' SHOES AND APPAREL
E0/02+
02 *0
AD&ICE WIPES
TOMMEE TIPPEE
TOMMEE TIPPEE AD&ICE McCANN NEW (ORK N34 (o WIPES
USA
E0/00
02 5 52
SUR&I&AL BILLBOARD
MICROSO)T
XBOX / TOMB RAIDER
McCANN LONDON
UNITED KIN'DOM
McCANN LONDON
E0/0.0
00 5 %5
RAINBOWS
DORITOS
DORITOS
'OODB( SIL&ERSTEIN PARTNERS S"# )"#c:co
USA
'OODB( SIL&ERSTEIN PARTNERS PARTNERS S"# )"#c:co
E0/0.
02 1 8%
MA PLACE EST DANS LA SALLE
PRODISS
ENTERTAINMENT
)RED )ARID PARIS
)RANCE
)RED )ARID PARIS
E0/0.8
01 8 2.
SU'AR DETOX
INTERMARCH
INTERMARCH
MARCEL P":
)RANCE
MARCEL P":
E0/0*1
02 5.
MCW HOPPER
BUR'ER KIN'
MCW HOPPER
(R NZ Auc!"#$
NEW ZEALAND
E0/0*2
02 . *5
LANDCRUISER EMER'ENC( NETWORK
TO(OTA MOTOR LANDCRUISER CORPORATION AUSTRALIA
SAATCHI SAATCHI S$#3
AUSTRALIA
(R NZ Auc!"#$ / (R MEDIA NZ Auc!"#$ SAATCHI SAATCHI S$#3
E0/0%5
02 % 28
HI'HWA( ROBBER(
&OL&O CAR USA
'RE( NEW (ORK
USA
'RE( NEW (ORK
1 of 1
201* &OL&O XC+0 T8
Shortlist (Direct Lions) !0$ (Art Direction ; Design ) )02/001
00258
LI&E &INES
LOW ES
LOWES
BBDO N34 (o
USA
BBDO N34 (o
)02/00.
0021*
UN)OR'OTTEN SOLDIERS
SK( TELE&ISION NEW ZEALAND
HISTOR( CHANNEL
DDB 'ROUP NEW ZEALAND Auc!"#$
NEW ZEALAND
DDB 'ROUP NEW ZEALAND Auc!"#$
)02/015
025*%
500 (EARS O) STORIES TATE
BP DISPLA(S AT TATE BRITAIN
'RE( LONDON
UNITED KIN'DOM
'RE( LONDON
)02/050
00+5
LI)E IS ELECTRIC
PANASONIC
PANASONIC
DENTSU INC Too
9APAN
DENTSU INC Too
)02/0%5
025*8
)AIR
PROCTER 'AMBLE
)AIR( LIUID
'RE( LONDON
UNITED KIN'DOM
'RE( LONDON
UN)OR'OTTEN SOLDIERS THE UNCRASHABLE TO(CARS
SK( TELE&ISION NEW ZEALAND DAIMLER
HISTOR( CHANNEL
DDB 'ROUP NEW ZEALAND Auc!"#$ 9UN' o# MATT H"67u=
NEW ZEALAND 'ERMAN(
DDB 'ROUP NEW ZEALAND Auc!"#$ 9UN' o# MATT H"67u=
!0 (E=perience Design) )0/00.
00218
)0/012
0022
)0/01
00%8.
DESI'N (OUR TIME
SAMSUN'
SAMSUN' 'EAR S2
LEO BURNETT )RANK)URT
'ERMAN(
LEO BURNETT )RANK)URT
)0/01.
015.
ANALO'
AMERICAN 'REETIN'S
AMERICAN 'REETIN'S
MULLENLOWE Bo:;o#
USA
MULLENLOW E Bo:;o#
)0/02%
02*5%
THE )IELD TRIP TO MARS
LOCKHEED MARTIN
'ENERATION BE(OND
McCANN NEW (ORK N34 (o
USA
McCANN NEW (ORK N34 (o
)0/028
01112
&AN 'O'H BNB
ART INSTITUTE O) CHICA'O
&AN 'O'H BEDROOMS LEO BURNETT CHICA'O EXHIBIT
USA
LEO BURNETT CHICA'O
)0/02+
02*10
THE REAL ICE COLD COCA,COLA-
COCA,COLA-
COCA,COLA
O'IL&( MATHER COLOMBIA Bo=o;>
COLOMBIA
O'IL&( MATHER COLOMBIA Bo=o;>
)0/0..
02.1%
THE BAB( STROLLER TEST,RIDE B( CONTOURS
CONTOURS STROLLERS
BAB( STROLLERS
)CB CHICA'O
USA
)CB CHICA'O
)0/0.%
022+5
ONE,DROP BOTTLE
HENKEL
PRIL
TBWAGRAAD Du7"
UNITED ARAB EMIRATES TBWAGRAAD Du7"
)0/0.8
012+*
STARDUST )OR BOWIE STUDIO BRUSSEL
STARDUST )OR BOWIE
DDB BRUSSELS
BEL'IUM
)0/050
01152
LI)ESA&ER BACKPACK LUKI
CHILDREN )RUIT SNACK 9- WALTER THOMPSON COLOMBIA COLOMBIA Bo=o;>
9- WALTER THOMPSON COLOMBIA Bo=o;>
)0/05+
02*+.
T(PE&OICE
AWARDS
O'IL&(ONE NEW (ORK
1 of 1
THE W EBB( AWARDS
BRAKE ASSIST S(STEM PLUS
O'IL&(ONE NEW (ORK
USA
DDB BRUSSELS
Shortlist (Direct Lions) )0/0*2
02*11
THE 'I)T BOTTLE
COCA,COLA-
COCA,COLA SICKKIDS
O'IL&( MATHER COLOMBIA Bo=o;> COSSETTE Too#;o
)0/0**
00++5
LI)E UNPAUSED
SICKKIDS )OUNDATION
)0/0*8
02.*0
THIS BIKE HAS MS
)0/0*+
028.0
RE&ERSE DELI&ER(
COLOMBIA
O'IL&( MATHER COLOMBIA Bo=o;> COSSETTE Too#;o / SICKKIDS )OUNDATION Too#;o
CANADA
MS AUSTRALIA
MS
'RE( MELBOURNE
AUSTRALIA
'RE( MELBOURNE
BANCO DE ALIMENTOS
BANCO DE ALIMENTOS
'RE( BRAZIL So P"u!o
BRAZIL
'RE( BRAZIL So P"u!o
REI
&ENABLES BELL PARTNERS S"# )"#c:co DDB S$#3
USA AUSTRALIA
&ENABLES BELL PARTNERS S"# )"#c:co DDB S$#3
NATIONAL BLOOD WEEK EN'INE Lo#$o#
UNITED KIN'DOM
EN'INE Lo#$o#
'0 (4ntegrated Campaign led y Direct ) '01/00
005+
OPTOUTSIDE
REI
'01/01.
012*+
THE NAKED UTE
&OLKSWA'EN AUSTRALIA AMAROK
'01/01*
00+*
MISSIN' T(PE
NHS BLOOD AND TRANSPLANT
'01/018
00580
MAKEDINNERTIMEMA MARS )OOD TTER
MASTER)OODS
CLEMEN'ER BBDO S(DNE(
AUSTRALIA
CLEMEN'ER BBDO S(DNE(
'01/02
022+
THE SW EDISH NUMBER SWEDISH TOURIST ASSOCIATION ASSOCIATION
TOURISM
IN'O S;oc<o!6
SWEDEN
IN'O S;oc<o!6
'01/0
01*8.
CHAMPIONS BOSS
LEO BURNETT M"$$
SPAIN
LEO BURNETT M"$$
'01/050
00+**
THE )IRST E&ER SHERW IN WILLIAMS PINTEREST (ARD SALE
UE)A CHAMPIONS LEA'UE KR(LON
DEUTSCH N34 (o
USA
DEUTSCH N34 (o
'01/05%
01+.%
NO BORDERS
AIRBNB
AIRBNB
TBWAGCHIATGDA( Lo: A#=3!3:
USA
TBWAGCHIATGDA( Lo: A#=3!3:
'01/0**
0255
MCW HOPPER
BUR'ER KIN'
MCW HOPPER
(R NZ Auc!"#$
NEW ZEALAND
'01/0%1
005
STRIKIN' LESSONS
BRISA HI'HWA( COMPAN( INSTITUTIONAL
LEO BURNETT LISBOA
PORTU'AL
(R NZ Auc!"#$ / (R MEDIA NZ Auc!"#$ LEO BURNETT LISBOA
'01/0%%
0111.
'IRL EMO9IS
PROCTER 'AMBLE
ALWA(S
LEO BURNETT CHICA'O
USA
LEO BURNETT CHICA'O
HEINEKEN
'0$ (Lo7 3udget Campaign) '02/021
0155
PA( WITH A CUPCAKE
ZAPPOS
ZAPPOS-COM
MULLENLOWE Bo:;o#
USA
MULLENLOWE Bo:;o#
'02/051
01.%%
HOL( WATER
MINISTERIO DEL MEDIO AMBIENTE
WATER SA&IN'
SANCHO BBDO Bo=o;>
COLOMBIA
SANCHO BBDO Bo=o;>
'02/08.
01518
TW ITTER RE)U'EES
PASSOP
AWARENESS MESSA'E
NATI&E &ML 9o<"##3:7u=
SOUTH A)RICA
NATI&E &ML 9o<"##3:7u=
1 of 1
Shortlist (Direct Lions) '02/0+1
0001
'A( TURTLE
AMNEST( INTERNATIONAL INTERNATIONAL NON,'O&ERNMENTAL TURKE( OR'ANISATION
TBWAGISTANBUL
TURKE(
TBWAGISTANBUL
'02/10+
00++%
LI)E UNPAUSED
SICKKIDS )OUNDATION
SICKKIDS
COSSETTE Too#;o
CANADA
COSSETTE Too#;o / SICKKIDS )OUNDATION Too#;o
'02/110
021%5
BREAST MILK
BREAST CANCER CURE
BREAST MILK
(R NZ Auc!"#$
NEW ZEALAND
(R NZ Auc!"#$
'02/11%
0228
BEAUT( IN DIRT
9EEP
9EEP TERRITOR( @TEST DRI&E AREA
LEO BURNETT MOSCOW
RUSSIA
LEO BURNETT MOSCOW
'02/15
015.%
SUBLIMINAL LEARNIN' LAN'ENSCHEIDT
LAN'ENSCHEIDT SUBLIMINAL LEARNIN'
'RE( 'ERMAN( DF::3!$of
'ERMAN(
'RE( 'ERMAN( DF::3!$of
'02/1+
01.1
UNACCEPTABLE THE HUNTIN' 'ROUND ACCEPTANCE ACCEPTANCE LETTERS
THE HUNTIN' 'ROUND
'OODB( SIL&ERSTEIN PARTNERS PARTNERS S"# )"#c:co
USA
'OODB( SIL&ERSTEIN PARTNERS PARTNERS S"# )"#c:co
'02/1.2
02*80
CHECK IT BE)ORE ITS PINK RIBBON 'ERMAN( REMO&ED NAKED BREASTS ON )ACEBOOK A'AINST BREAST CANCER-
BREAST CANCER AWARENESS AWARENESS
DDB 'ROUP 'ERMAN( B3!#
'ERMAN(
DDB 'ROUP 'ERMAN( B3!#
'02/152
01.2.
SA&IN' A)RICAS LAST RHINO RESCUE PRO9ECT WILD RHINOS? B( POISONIN' THEM-
WILDLI)E CONSER&ATION
O'IL&( MATHER &IETNAM Ho C< &IETNAM M#< C;
Total Entries9
1 of 1
$2
O'IL&( MATHER &IETNAM Ho C< M#< C; / RHINO RESCUE PRO9ECT '"u;3#=
Entry No
Title
Client
Product
Entrant Company
Country
Agency
COLENSO BBDO BBDO Auc!"#$ Auc!"#$
NEW ZEALAND
COLENSO BBDO BBDO Auc!"#$ Auc!"#$
A0 (!ood " Drin#s ) A01/005
00082
BREWTROLEUM
HEINEKEN HEINEKEN NEW ZEALAND DB EXPORT EXPORT
A01/00%
000%1
THE )AIREST NI'HT O) AB INBE& INBE& ALL
ANDES BEER BEER
DEL CAMPO SAATCHI SAATCHI Bu3#o: A3:
AR'ENTINA
DEL CAMPO SAATCHI SAATCHI Bu3#o: A3:
A01/012
01025
SKITTLES HOLIDA( PAWN PAWN SHOP SHO P
SKITTLES
BBDO TORONTO TORONTO
CANADA
BBDO TORONTO
A01/015
005%%
MASTER)OODS
CLEMEN'ER BBDO S(DNE( S(DNE(
AUSTRALIA
CLEMEN'ER BBDO S(DNE( S(DNE(
A01/021
02*0+
MAKEDINNERTIMEMA MARS )OOD TTER THE REAL ICE COLD COCA,COLACOCA,COLA-
COCA,COLA
O'IL&( MATHER COLOMBIA Bo=o;>
COLOMBIA
O'IL&( MATHER COLOMBIA Bo=o;>
A01/02*
025.
SPARE SPARE CHAIR CHAIR SUNDA( SUNDA( PREMIER )OODS
BISTO BEST BEST
McCANN LONDON LONDON
UNITED KIN'DOM KIN'DOM
McCANN LONDON LONDON
A01/02%
0008
LEA&E LEA&E ROOM
TIP TOP? )ONTERRA BRANDS NZ
MEMPHIS MELTDOWN MELTDOWN
COLENSO BBDO BBDO Auc!"#$ Auc!"#$
NEW ZEALAND
COLENSO BBDO BBDO Auc!"#$ Auc!"#$
A01/050
0255%
LEBI'SWIM
HEINEKEN HEINEKEN
KRONENBOUR' 1**.
O'IL&( O'IL&( MATHER MATHER LONDON
UNITED KIN'DOM KIN'DOM
O'IL&( O'IL&( MATHER MATHER LONDON
A01/0%%
012%0
CHEERS TO A LE'END DIA'EO AUSTRALIA
BUNDABER' RUM
LEO BURNETT BURNETT S(DNE( S$#3
AUSTRALIA
LEO BURNETT BURNETT S(DNE( S$#3
WRI'LE( CANADA CANADA
A0$ (!ast %o&ing Consumer 'oods ) A02/011 A02/011
025+
AD&ICE WIPES WIPES
TOMMEE TIPPEE
A02/01%
02*+*
DADDO
PANTENE PANTENE
A02/022
01+%1
DADSSHARETHELOAD PROCTER 'AMBLE 'AMBLE INDIA INDIA ARIEL MATIC MATIC @CASE STUD(
A02/0+
0110*
'IRL EMO9IS EMO9IS
A02/0.0
008%.
)OOTBALL OR )ATHER )ATHER REMED PHARMA PHARMA
PROCTER 'AMBLE 'AMBLE
TOMMEE TIPPEE AD&ICE McCANN NEW NEW (ORK N34 (o WIPES PANTENE PANTENE HAIR CARE 'RE( NEW (ORK
USA USA
'RE( NEW (ORK
BBDO INDIA INDIA Mu67" Mu67"
INDIA
BBDO INDIA INDIA Mu67" Mu67"
ALWA( ALWA(S S
LEO BURNETT BURNETT CHICA'O
USA
LEO BURNETT BURNETT CHICA'O
CONDOM
BBDO BEL'IUM BEL'IUM Bu::3!:
BEL'IUM
BBDO BEL'IUM BEL'IUM Bu::3!:
ETON SHIRTS SHIRTS
TILLSAMMANS STHLM S;oc<o!6
SWEDEN
TILLSAMMANS STHLM S;oc<o!6
A0 (Durale Consumer 'oods) A0/011 A0/011
1 of 1
008*+
ETON ST(LE CAROUSEL
ETON SHIRTS SHIRTS
Shortlist (Direct Lions) A0/021
02.08
THE BAB( STROLLER TEST,RIDE B( CONTOURS
CONTOURS STROLLERS
BAB( STROLLERS
)CB CHICA'O
USA
)CB CHICA'O
A0/00
0210%
EAT (OUR RUN
DECATHLON
KALEN9I
ROSAPARK P": P":
)RANCE
ROSAPARK ROSAPARK P":
A0/0+
00*%
PINLIST
TOKSTOK
)URNITURE STORE
DDB BRASIL So P"u!o
BRAZIL
DDB BRASIL So P"u!o
A0/0..
02%
THE 2 LITRE TOWEL
AUSTRALIAN WEA&IN'
2 LITRE TOWEL
MC SAATCHI MELBOURNE M3!7ou#3
AUSTRALIA
MC SAATCHI MELBOURNE M3!7ou#3
A0* (Cars " Automoti&e Products " Ser&ices) A0./01.
00*+5
MOST OPEN TEST DRI&E
DAIMLER A'? SMART SMART
SMART )ORTWO CABRIO BBDO 'ROUP 'ERMAN( B3!# .5
'ERMAN(
BBDO 'ROUP 'ERMAN( B3!#
A0./00
008+0
E,MOBILIT( , EN9O( THE SILENCE
&OLKSWA'EN
&OLKSWA'EN E,MODELS 'RABARZ PARTNER PARTNER H"67u=
'ERMAN(
'RABARZ PARTNER PARTNER H"67u=
A0./0
02%85
ROAM DELI&ER(
&OL&O &OL&O CARS
IN CAR DELI&ER( SER&ICE
O'IL&(ONE O'IL&(ONE LONDON
UNITED KIN'DOM
A0./0*.
02%25
HI'HWA( ROBBER(
&OL&O &OL&O CAR USA
201* &OL&O &OL&O XC+0 T8
'RE( NEW (ORK
USA
'RE( NEW (ORK
&ENABLES BELL PARTNERS S"# )"#c:co MARKET)ORCE W3:; P3;<
USA AUSTRALIA
&ENABLES BELL PARTNERS S"# )"#c:co MARKET)ORCE W3:; P3;<
A0+ (,etail- eCommerce- ,estaurants " !ast !ood Chains) A05/00.
005+1
OPTOUTSIDE
REI
REI
A05/00%
000.
BETT(
CHICKEN TREAT
CHICKEN TREAT PRODUCTS
A05/022
0222+
LE BON
LIDL
DISCOUNT )OOD
IN'O S;oc<o!6
SWEDEN
IN'O S;oc<o!6
A05/05
025*+
BEES CAN )IND SU'AR N 'RUNT WHERE (OU LEAST SUSPECT IT
N 'RUNT , SHOPS WITH HONEST PRODUCTS )ROM NATURAL IN'REDIENTS
McCANN ERICKSON PRA'UE
CZECH REPUBLIC
McCANN ERICKSON PRA'UE
A05/0.0
01822
SU'AR DETOX
INTERMARCH
INTERMARCH
MARCEL P":
)RANCE
MARCEL P":
A05/0.
01.*
THE DE&ILISH NEWSLETTER
ARMEDAN'ELS
THE DE&ILISH NEWSLETTER
O'IL&( O'IL&( 'ERMAN( DF::3!$of
'ERMAN(
O'IL&( O'IL&( 'ERMAN( )"#fu;
TOURISM AUSTRALIA
SI'HTSEEIN'
TBWAGHAKUHODO Too Too
9APAN
TBWAGHAKUHODO Too Too
A0/ (Tra&el- Transport " Leisure) A0*/01*
1 of 1
00*22
'I'A SEL)IE SEL)IE
Shortlist (Direct Lions) A0*/018
012*.
A0*/01+
0221
A0*/02%
COMEONIN
THE S(DNE( OPERA HOUSE THE SWEDISH NUMBER SWEDISH TOURIST ASSOCIATIO ASSOCIATION N
THE S(DNE( OPERA HOUSE TOURISM
DDB S$#3 S$#3
AUSTRALIA
DDB S$#3 S$#3
IN'O S;oc<o!6 S;oc<o!6
SWEDEN
IN'O S;oc<o!6 S;oc<o!6
0110%
&AN 'O'H BNB BNB
ART INSTITUTE INSTITUTE O) CHICA'O
&AN 'O'H BEDROOMS LEO BURNETT BURNETT CHICA'O EXHIBIT
USA
LEO BURNETT BURNETT CHICA'O
A0*/0.+
01+.
NO BORDERS BORDERS
AIRBNB
AIRBNB
TBWAGCHIATGDA TBWAGCHIATGDA( ( Lo: A#=3!3: A#=3!3:
USA
TBWAGCHIATGDA TBWAGCHIATGDA( ( Lo: A#=3!3: A#=3!3:
A0*/0*1
00.%
HOLIDA(S HOLIDA(S ON DEMAND TRANSA&IA TRANSA&IA
AIRLINE COMPAN( COMPAN(
LES 'AULOIS 'AULOIS Pu;3"u
)RANCE
LES 'AULOIS 'AULOIS Pu;3"u
A0 (%edia " Pulications) A0%/001 00212 UN)OR'OTTEN SOLDIERS
SK( TELE&ISION NEW ZEALAND
HISTOR( HISTOR( CHANNEL CHANNEL
DDB 'ROUP NEW ZEALAND Auc!"#$
NEW ZEALAND
DDB 'ROUP NEW ZEALAND Auc!"#$
A0%/01%
025.5
SUR&I&A SUR&I&AL L BILLBOARD BILLBOARD
MICROSO)T
XBOX / TOMB RAIDER RAIDER
McCANN LONDON LONDON
UNITED KIN'DOM KIN'DOM
McCANN LONDON LONDON
A0%/022
02+08
)OOTBALL MEMORIES LIBERO )M
)OOTBALL MA'AZINE
LOLA MULLENLOWE M"$$
SPAIN SPAIN
LOLA MULLENLOWE M"$$
A0%/025
00.
MASHIMACHINE MASHIMACHINE
.PELA'ATOS-COM .PELA'ATOS-COM
ONLINE 9OURNAL 9OURNAL
LEO BURNETT BURNETT M MXICO
MEXICO
LEO BURNETT MXICO
CBC
)INANCIAL )INANCIAL SER&ICES SER&ICES
TBWAGBEL'IUM TBWAGBEL'IUM Bu::3!: Bu::3!:
BEL'IUM
TBWAGBEL'IUM TBWAGBEL'IUM Bu::3!: Bu::3!:
A01 (!inancial Products " Ser&ices) A08/00. 01.52 SLEEP ON IT A08/02.
01%8.
THE NEXT REMBRANDT IN'
IN'
9- WALTER THOMPSON AMSTERDAM AMSTERDAM
THE NETHERLANDS NETHERLANDS
9- WALTER THOMPSON AMSTERDAM AMSTERDAM
A08/02*
02+%*
MEMORIES MEMORIES )OR LI)E
HD)C
HD)C BANK
LEO BURNETT BURNETT INDIA Mu67"
INDIA
LEO BURNETT BURNETT INDIA Mu67"
A08/0
018+8
8 (EARS (EARS LATER LATER
TRIPLE S
TRIPLE S AD&ANTA AD&ANTA'E 'E
9- WALTER THOMPSON PUERTO RICO S"# 9u"#
PUERTO RICO
9- WALTER THOMPSON PUERTO RICO S"# 9u"#
A08/0.
01%%%
)AST )AST )ORWARD)ORWARD-
'EICO
INSURANCE INSURANCE
THE MARTIN MARTIN A'ENC( A'ENC( Rc<6o#$
USA
THE MARTIN A'ENC( Rc<6o#$
A08/0.+
0058+
POCKET MONE( J EUAL )UTURE
ANZ
ANZ BANK
TBWA MELBOURNE
AUSTRALIA
TBWA MELBOURNE
'ETT( IMA'ES IMA'ES
'ETT( IMA'ES IMA'ES
ALMAPBBDO ALMAPBBDO So P"u!o
BRAZIL
ALMAPBBDO ALMAPBBDO So P"u!o
A02 (3usiness Products " Ser&ices) A0+/02. 0285+ ENDLESS POSSIBILITIES
1 of 1
Shortlist (Direct Lions) A0+/025
0282+
EMER'ENC( PIN CODE SEKRON SECURIT( S(STEMS
SEKRON DI'ITAL PROTECTION
'RE( BRAZIL BRAZIL So So P"u!o
BRAZIL
'RE( BRAZIL BRAZIL So So P"u!o
A0 (Commercial Pulic Ser&ices) A10/002
001.2
ACR STREET &IEW &IEW TEST
ACR @THE AUTOMOBILE AUTOMOBILE CLUB O) ROMANIA
DRI&IN' SCHOOL
PUBLICIS ROMANIA ROMANIA Buc<"3:;
ROMANIA
PUBLICIS ROMANIA ROMANIA Buc<"3:;
A10/00.
00182
PRIDESTREAM
KPN
TELECOM
N5 A6:;3$"6 A6:;3$"6
THE NETHERLANDS
N5 A6:;3$"6 A6:;3$"6
A10/00*
01215
THE 'OLD MEDAL SIM TELENOR CARDS
MOBILE NETWORK
TR( O:!o
NORWA( NORWA(
TR( O:!o
A10/008
00*1.
SUR'EON TR(OUTS TR(OUTS
KURASHIKI CENTRAL HOSPITAL
RECRUITMENT
TBWAGHAKUHODO Too
9APAN 9APAN
TBWAGHAKUHODO Too / HAKUHODO Too
A10/01%
0200
PAPER PAPER 'LASSES 'LASSES
SA&E THE CHILDREN AND SANTILLANA
CHILDREN EDUCATION EDUCATION
'RE( M MXICO M3co C;
MEXICO
'RE( MXICO M3co C;
A10/022
00+85
PI'EON AIR PA PATROL
PLUME LABS
PI'EON AIR PATROL PATROL
DI'ITASLB DI'ITASLB Lo#$o#
UNITED KIN'DOM
DI'ITASLB DI'ITASLB Lo#$o#
A10/02
00.+5
T<3 H" Mo6 D3"! / C"!! 6o66- S"3 6o#3-
O2 / TELE)NICA
O2
KOLLE REBBE H"67u=
'ERMAN(
KOLLE REBBE H"67u=
A (Corporate 4mage) A11/008 A11/008
0152
REACH ACROSS THE AISLE
9ETBLUE
9ETBLUE
MULLENLOWE Bo:;o#
USA
MULLENLOWE Bo:;o#
A11/021 A11/021
01%11
WONDER)UL HOLD MUSIC
M(ER
M(ER
CLEMEN'ER BBDO BBDO MELBOURNE
AUSTRALIA
CLEMEN'ER BBDO MELBOURNE
A11/0* A11/0*
02*5.
THE )IELD TRIP TO MARS
LOCKHEED MARTIN MARTIN
'ENERATION 'ENERATION BE(OND
McCANN NEW (ORK (ORK N34 (o (o
USA
McCANN NEW (ORK (ORK N34 (o (o
A11/0.2 A11/0.2
02010
THE DILEMMA
HEINEKEN
HEINEKEN
PUBLICIS ITAL ITAL( ( M!"#
ITAL( ITAL(
PUBLICIS ITAL ITAL( ( M!"#
A11/0.% A11/0.%
0280
THE PA( PA(BACK BACK DINNER RECLAME AUI
RECLAME AUI
'RE( BRAZIL BRAZIL So So P"u!o
BRAZIL
'RE( BRAZIL BRAZIL So So P"u!o
A11/05 A11/05
01150
LI)ESA&ER LI)ESA&ER BACKPA BACKPACK CK LUKI
CHILDREN )RUIT SNACK SNACK 9- WALTER THOMPSON COLOMBIA COLOMBIA Bo=o;>
9- WALTER THOMPSON COLOMBIA Bo=o;>
A11/05. A11/05.
002+
TOUCHABLE INK
THAI SAMSUN' ELECTRONICS / THAI ASSOCIATION ASSOCIATION O) THE BLIND
TOUCHABLE INK
9- WALTER WALTER THOMPSON BAN'KOK
THAILAND
9- WALTER THOMPSON BAN'KOK
A11/0*1 A11/0*1
00+.
LI)E IS ELECTRIC ELECTRIC
PANASONIC PANASONIC
PANASONIC PANASONIC
DENTSU INC Too Too
9APAN 9APAN
DENTSU INC Too Too
1 of 1
Shortlist (Direct Lions) A11/08% A11/08%
02%++
DONATE DONATE (OUR DAT DATA A
WAOO
)IBRE BROADBAND BROADBAND
UNCLE 'RE( Co3#<"=3#
DENMARK
UNCLE 'RE( Co3#<"=3#
A$ (Pulic 5ealth " Sa6ety) A12/00
0028
TO( OR TOXIC
&EILI'HEIDNL &EILI'HEIDNL @THE DUTCH AWARENESS AWARENESS 'O&ERNMENTQS HOME SA)ET( PROMOTION OR'ANIZATION N&WA
LEMZ A6:;3$"6 A6:;3$"6
THE NETHERLANDS
LEMZ A6:;3$"6 A6:;3$"6
A12/008
00205
REMIND ME SOAP
)ORD WARRIORS IN PINK
REMIND ME SOAP
ZUBI AD&ERTISIN' AD&ERTISIN' Co"! '"7!3:
USA
ZUBI AD&ERTISIN' Co"! '"7!3:
A12/012
0158
CANCER UNCENSORED UNCENSORED 'OLLO
'OLLO
McCANN SAN SAN 9OSE S"# 9o:3 9o:3
COSTA RICA
McCANN SAN 9OSE S"# 9o:3 9o:3
A12/021
01..
LI)E SA&IN' SA&IN' STICKERS STICKERS AUSTRALIAN ROAD ROAD SA)ET( )OUNDATION
Au:;"!"# Ro"$ S"f3; )ou#$";o#
'P(R B:7"#3 B:7"#3
AUSTRALIA
'P(R B:7"#3 B:7"#3
A12/02.
0282
TI9OLOS DE MARIANA MARIANA
'RE( BRAZIL BRAZIL So P"u!o
BRAZIL
'RE( BRAZIL BRAZIL So So P"u!o
A12/0.1
001
BRICKS )ROM MARIANA STRIKIN' LESSONS LESSONS
BRISA HI'HWA( HI'HWA( COMPAN( COMPAN( INSTITUTIONAL
LEO BURNETT LISBOA LISBOA
PORTU'AL
LEO BURNETT LISBOA LISBOA
A12/050
01+5
PEPITO
')R MEDIA
PRIMERA HORA
McCANN S"# 9u"# 9u"#
PUERTO RICO RICO
A12/052
02.5
SMS LAST WORDS
'LOBAL ROAD SA)ET( PARTENERSHIP
'LOBAL ROAD SA)ET(
HA&A HA&AS S WORLDWIDE SHAN'HAI
CHINA
McCANN S"# 9u"# / HAROLD 9ESSURUN S"# 9u"# HA&AS WORLDWIDE SHAN'HAI
A12/05%
02*1
MANBOOBS
MACMA
BREAST CANCER AWARENESS AWARENESS
DA&ID DA&ID Bu3#o: A3:
AR'ENTINA
DA&ID DA&ID Bu3#o: A3:
A12/0*1
10812
LI&IN' MEMORIES MEMORIES
BRAKE NZ
ROAD SA)ET(
(R NZ Auc!"#$
NEW ZEALAND
(R NZ Auc!"#$
TI9OLOS DE MARIANA MARIANA
A (Pulic Sector " A7areness %essages) A1/00*
018.1
ZERO MINUTES O) )AME
THE BRAD( CAMPAI'N CAMPAI'N
THE BRAD( CAMPAI'N CAMPAI'N
O'IL&( O'IL&( MATHER MATHER C<c"=o
USA
O'IL&( O'IL&( MATHER MATHER C<c"=o
A1/012
02081
IMMI'RANT
RE)U'EES UNITED @RE)UNITE
INSTITUTIONAL
LDC So P"u!o
BRAZIL
LDC So P"u!o
A1/015
010.
UN)AIR( TALES INTE'RATED
UNICE)
HUMANITARIAN HUMANITARIAN AID
180LA S"#;" Mo#c"
USA
180LA S"#;" Mo#c"
A1/021
010.5
COMIN' SOON
RAISIN' THE ROO)
RAISIN' THE ROO)
LEO BURNETT TORONTO
CANADA
LEO BURNETT TORONTO TORONTO
A1/02+
012.0
THEREAL10
AAUW
AAUW
RETHINK Too#;o Too#;o
CANADA
RETHINK Too#;o / WON'DOOD( Lo: A#=3!3:
1 of 1
Shortlist (Direct Lions) A1/01
01810
THE IN&ISIBLE REINSERTA REINSERTA CHILDREN (EARBOOK
REINSERTA REINSERTA
A1/0.+
02*+8
'HOST &OTE
STATES UNITED TO PRE&ENT 'UN &IOLENCE
A1/05
02885
MIRRORS O) RACISM RACISM
N'O CRIOLA
A1/081
02*%8
A1/0+1
02+80
LEO BURNETT MXICO
MEXICO
LEO BURNETT MXICO
PROMOTIN' SMART 'UN 'RE( NEW NEW (ORK LAWS
USA
'RE( NEW (ORK (ORK
N'O
WHAUS So P"u!o
BRAZIL
WHAUS So P"u!o
CHECK IT BE)ORE ITS PINK RIBBON 'ERMAN( REMO&ED NAKED BREASTS ON )ACEBOOK A'AINST BREAST CANCER-
BREAST CANCER AWARENESS AWARENESS
DDB 'ROUP 'ERMAN( 'ERMAN( B3!#
'ERMAN(
DDB 'ROUP 'ERMAN( 'ERMAN( B3!#
REWORD
HEADSPACE HEADSPACE
REWORD WEB APPLICATON APPLICATON
LEO BURNETT MELBOURNE
AUSTRALIA
LEO BURNETT MELBOURNE
A* (Charities " Appeals) A1./001
001+
WAITIN' LINES
RE,BORN TO BE ALI&E
OR'AN DONATION DONATION
DU&AL DU&AL 'UILLAUME A#;43
BEL'IUM
DU&AL DU&AL 'UILLAUME A#;43
A1./02+
0052.
)IRST PHOTO LAST PHOTO
9O( O) LI)E
9O( O) LI)E
'RE( 'ROUP HON' KON'
HON' KON'
'RE( 'ROUP HON' KON' KON' / 'RE( 'ROUP S<"#=<"
A1./0*
00+
MISSIN' T(PE
NHS BLOOD AND TRANSPLANT
NATIONAL BLOOD WEEK EN'INE Lo#$o#
UNITED KIN'DOM
EN'INE Lo#$o#
A1./0.2
01%+.
DONATION DONATION ICONS
OX)AM
DONATION ICONS ICONS
RKCR/(R Lo#$o#
UNITED KIN'DOM
RKCR/(R Lo#$o#
A1./052
020+2
AMNEST( INTERNATIONAL UNBLOCKER
AMNEST( INTERNATIONAL INTERNATIONAL WORLD DA( A'AINST C(BER CENSORSHIP
COLENSO BBDO Auc!"#$
NEW ZEALAND
COLENSO BBDO Auc!"#$
A1./081
01+58
THE 'OOD NOTE
BOU KHALIL SUPERMARCH
THE 'OOD NOTE
9- WALTER WALTER THOMPSON BEIRUT BEIRUT
LEBANON
9- WALTER THOMPSON BEIRUT
A1./0+2
01%
THE LAST MASK
NATALIA PONCE DE LEON )OUNDATION
NATALIA PONCE DE LEON 9- WALTER THOMPSON COLOMBIA COLOMBIA )OUNDATION Bo=o;>
9- WALTER THOMPSON COLOMBIA Bo=o;>
A1./0++
02+*1
BEAUT( TIPS B( RESHMA
MAKE LO&E NOT SCARS
ACID ATTACK ATTACK
O'IL&( O'IL&( MATHER MATHER MUMBAI
INDIA
O'IL&( O'IL&( MATHER MATHER MUMBAI
A1./10+
021%2
BREAST MILK
BREAST CANCER CURE
BREAST MILK
(R NZ Auc!"#$
NEW ZEALAND
(R NZ Auc!"#$
A1./111 A1./111
02.58
THIS BIKE HAS HAS MS
MS AUSTRALIA AUSTRALIA
MS
'RE( MELBOURNE MELBOURNE
AUSTRALIA
'RE( MELBOURNE MELBOURNE
1 of 1
Shortlist (Direct Lions) A1./112
028
RE&ERSE DELI&ER(
BANCO DE ALIMENTOS
BANCO DE ALIMENTOS
'RE( BRAZIL BRAZIL So So P"u!o
BRAZIL
'RE( BRAZIL BRAZIL So P"u!o P"u!o
A1./11
0080
LE'ALL( LE'ALL( BRIDE
KA)A
WOMENS RI'HTS N'O
LEO BURNETT BEIRUT BEIRUT
LEBANON
LEO BURNETT BEIRUT BEIRUT
A1./11*
000.
BEHIND THE LEATHER LEATHER PEOPLE )OR THE ETHICAL PETA ASIA TREATMENT O) ANIMALS
O'IL&( O'IL&( MATHER MATHER B"#=o
THAILAND
O'IL&( O'IL&( MATHER MATHER B"#=o
A1./125
00+*2
THE ART HEIST )OR 'OOD
WATERISLI)E WATERISLI)E
CHARIT(
DEUTSCH N34 (o (o
USA
DEUTSCH N34 (o (o
A1./12+
011+%
HELP KEN(A NOT KAN(E
CROWDRISE
)UNDRAISIN' )OR KEN(AN CHARITIES
ALMA DDB M"6
USA
ALMA DDB M"6
A1./12
02***
DONATE)ORPRISCILA DONATE)ORPRISCILA CLUBE SAN'UE BOM
INSTITUTIONAL
A1./1.+
01.21
SA&IN' A)RICAS LAST RHINO RESCUE PRO9ECT WILD RHINOS? B( POISONIN' THEM-
WILDLI)E CONSER&ATION
LEO BURNETT TAILOR MADE So BRAZIL P"u!o O'IL&( MATHER &IETNAM Ho C< &IETNAM M#< C;
LEO BURNETT TAILOR MADE So P"u!o O'IL&( MATHER &IETNAM Ho C< M#< C; / RHINO RESCUE PRO9ECT '"u;3#=
W UNDERMAN BUENOS AIRES
30 (!lat %ailing) B01/01+
0101+
TESTIMONIES
)UNDACIN HUSPED
INSTITUTIONAL )UNDRAISIN'
WUNDERMAN BUENOS AIRES
AR'ENTINA
B01/02.
011%.
UN)OLDIN' 'REAT CONSEUENCES
'LOBAL EXPORT
AMERICAN 'ARDEN 'ARDEN HABANERO
(R DUBAI
UNITED ARAB EMIRATES (R DUBAI
30$ (Dimensional %ailing) B02/008
0021.
)AR'O W OOLLENS
SK( TELE&ISION NEW ZEALAND
NEON
DDB 'ROUP NEW ZEALAND Auc!"#$
NEW ZEALAND
DDB 'ROUP NEW ZEALAND Auc!"#$
B02/020
02%55
HATTRICK
BEIN SPORTS
CHAMPIONS LEA'UE CHANNEL
TAPSA (R M"$$
SPAIN
TAPSA (R M"$$
B02/02+
025%0
BEES CAN )IND SU'AR N 'RUNT WHERE (OU LEAST SUSPECT IT
N 'RUNT , SHOPS WITH HONEST PRODUCTS )ROM NATURAL IN'REDIENTS
McCANN ERICKSON ERICKSON PRA'UE
CZECH REPUBLIC
McCANN ERICKSON ERICKSON PRA'UE
B02/0
028.
BRICKS )ROM MARIANA
TI9OLOS DE MARIANA
'RE( BRAZIL So P"u!o
BRAZIL
'RE( BRAZIL So P"u!o
1 of 1
TI9OLOS DE MARIANA
Shortlist (Direct Lions) B02/0.*
0122
THE TEAR,OPEN, MAILIN' )OR MEIN KAMP) , A'AINST RACISM
'ESICHT ZEI'EN AN MEIN KAMP) , A'AINST ASSOCIATION ASSOCIATION RACISM ENCOURA'IN' PEOPLE TO STAND A'AINST RACISM IN 'ER
O'IL&( 'ERMAN( )"#fu;
'ERMAN(
O'IL&( 'ERMAN( )"#fu;
B02/085
018*%
THE BULLETPEN
MINISTR( O) NATIONAL EDUCATION COLOMBIA
MINISTR( O) NATIONAL EDUCATION
McCANN COLOMBIA Bo=o;>
COLOMBIA
McCANN COLOMBIA Bo=o;>
SCHOLZ )RIENDS B3!#
'ERMAN(
SCHOLZ )RIENDS B3!#
30 (8se o6 Amient %edia9 Small Scale) B0/00
00220
DONATE )OR A)RICA(OUR MONE( HAS NE&ER BEEN MORE &ALUABLE-
D)C DEUTSCHE )UNDRAISIN' COMPAN(
UNITED )OR A)RICA
B0/008
00.*2
LE'OLAND DOLLARS
LE'OLAND )LORIDA RESORT
ENTERTAINMENT/TRA&EL &ML N34 (o LEISURE
USA
&ML N34 (o
B0/01+
00%15
ROLLIN' PARCELS
POST CH
POST CH
9UN' o# MATT/LIMMAT ZFc<
SWITZERLAND
9UN' o# MATT/LIMMAT ZFc<
B0/01
01.25
THE BLOOD( SOAP
NET)LIX
O'IL&( MATHER P":
)RANCE
O'IL&( MATHER P":
B0/050
0285
PROTECTI&E BUCKET
LA )ABRIL
NET)LIX , ONLINE S&OD PLAT)ORM PERLA SO)T
'RE( BRAZIL So P"u!o
BRAZIL
'RE( BRAZIL So P"u!o
B0/05.
0152
AMNEST( TEAR 'AS SCENTED CANDLES
AMNEST( INTERNATIONAL SOCIAL RESPONSIBILIT( .12+'RE( I:;"#7u!
TURKE(
.12+'RE( I:;"#7u!
B0/05+
020+
X,RA( CASTS
)ONTERRA BRANDS NEW ZEALAND? ANCHOR
ANCHOR MILK
COLENSO BBDO Auc!"#$
NEW ZEALAND
COLENSO BBDO Auc!"#$
B0/0*0
00085
LEA&E ROOM
TIP TOP? )ONTERRA BRANDS NZ
MEMPHIS MELTDOWN
COLENSO BBDO Auc!"#$
NEW ZEALAND
COLENSO BBDO Auc!"#$
B0/0*%
012
THE SAB SPIKE DETECTOR COASTER
SOUTH A)RICAN BREWERIES
DRINK RESPONSIBL( INITIATI&E
'EOMETR( 'LOBAL 9OHANNESBUR'
SOUTH A)RICA
'EOMETR( 'LOBAL 9OHANNESBUR'
B0/0%0
01.*
LI)E SA&IN' STICKERS AUSTRALIAN ROAD SA)ET( )OUNDATION
Au:;"!"# Ro"$ S"f3; )ou#$";o#
'P(R B:7"#3
AUSTRALIA
'P(R B:7"#3
1 of 1
Shortlist (Direct Lions) B0/080
0 2 8% 2
PA( W ITH BLOOD
UNTOLD )ESTI&AL AND E&ENTS NATIONAL NATIONAL INSTITUTE )OR BLOOD DONATIONS
McCANN WORLD'ROUP ROMANIA ROMANIA Buc<"3:;
McCANN WORLD'ROUP ROMANIA Buc<"3:;
B0/081
0 2 0 1
PAPER 'LASSES
SA&E THE CHILDREN AND SANTILLANA
CHILDREN EDUCATION
'RE( MXICO M3co C;
MEXICO
'RE( MXICO M3co C;
B0/08.
0 2 08 0
WHERE IS M( OTORON'OV
BACKUS SABMILLER
SAN 9UAN BEER
)CB MA(O L6"
PERU
)CB MA(O L6"
B0/10*
0 1 82
SU'AR DETOX
INTERMARCH
INTERMARCH
MARCEL P":
)RANCE
MARCEL P":
B0/1%
0 2 8+ %
PEDAL PURE
WATERAID
THE PEDAL POWERED WATER )ILTER
'RE( BAN'LADESH D<""
BAN'LADESH
'RE( BAN'LADESH D<""
B0/15
0 0 +% *
CLE&ER KASH
ASB BANK
CLE&ER KASH
SAATCHI SAATCHI Auc!"#$
NEW ZEALAND
SAATCHI SAATCHI Auc!"#$
B0/1*0
0 1 .2 2
SA&IN' A)RICAS LAST RHINO RESCUE PRO9ECT WILD RHINOS? B( POISONIN' THEM-
WILDLI)E CONSER&ATION
O'IL&( MATHER &IETNAM Ho C< &IETNAM M#< C;
B0/1*.
0 0 +% 2
W OMENNOTOB9ECTS BAD'ER W INTERS
AD&ERTISIN' INDUSTR( BAD'ER AND W INTERS N34 (o MESSA'E
USA
BAD'ER AND WINTERS N34 (o
O'IL&( MATHER &IETNAM Ho C< M#< C; / RHINO RESCUE PRO9ECT '"u;3#=
30* (8se o6 Amient %edia9 Large Scale) B0./011
0 0 21 5
UN)OR'OTTEN SOLDIERS
SK( TELE&ISION NEW ZEALAND
HISTOR( CHANNEL
DDB 'ROUP NEW ZEALAND Auc!"#$
NEW ZEALAND
DDB 'ROUP NEW ZEALAND Auc!"#$
B0./0*
0 0 *2
'I'A SEL)IE
TOURISM AUSTRALIA
SI'HTSEEIN'
TBWAGHAKUHODO Too
9APAN
TBWAGHAKUHODO Too
B0./08
0 0 *+ +
MOST OPEN TEST DRI&E
DAIMLER A'? SMART
SMART )ORTWO CABRIO BBDO 'ROUP 'ERMAN( B3!# .5
'ERMAN(
BBDO 'ROUP 'ERMAN( B3!#
B0./055
0 2 2 2
LE BON
LIDL
DISCOUNT )OOD
SW EDEN
IN'O S;oc<o!6
B0./0**
01108
&AN 'O'H BNB
ART INSTITUTE O) CHICA'O
&AN 'O'H BEDROOMS LEO BURNETT CHICA'O EXHIBIT
USA
LEO BURNETT CHICA'O
B0./0*8
0 0 8+ 1
E,MOBILIT( , EN9O( THE SILENCE
&OLKSWA'EN
&OLKSWA'EN E,MODELS ' 'R RABARZ PARTNER H"67u=
'ERMAN(
'RABARZ PARTNER H"67u=
B0./0%8
0 2 5. %
SUR&I&AL BILLBOARD
MICROSO)T
XBOX / TOMB RAIDER
UNITED KIN'DOM
McCANN LONDON
1 of 1
IN'O S;oc<o!6
McCANN LONDON
Shortlist (Direct Lions) B0./0+2
02 .1 2
THE BAB( STROLLER TEST,RIDE B( CONTOURS
B0./0+*
01 %8 5
B0./102
CONTOURS STROLLERS
BAB( STROLLERS
)CB CHICA'O
USA
)CB CHICA'O
T HE NEXT REMBRANDT IN'
IN'
9- WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
9- WALTER THOMPSON AMSTERDAM
02 8* .
MA'IC WORDS , THE BOOTH
HP
HP
ALMAPBBDO So P"u!o
BRAZIL
ALMAPBBDO So P"u!o
B0./112
02 22 .
CALL BRUSSELS
&ISIT BRUSSELS
&ISIT BRUSSELS
AIR Bu::3!:
BEL'IUM
AIR Bu::3!:
B0./11.
02 %0 0
'UN CRAZ(
STATES UNITED TO PRE&ENT 'UN &IOLENCE
SENSIBLE 'UN LAW S
'RE( NEW (ORK
USA
'RE( NEW (ORK
B0./11%
02 .5 +
T HIS BIKE HAS MS
MS AUSTRALIA
MS
'RE( MELBOURNE
AUSTRALIA
'RE( MELBOURNE
B0./11+
00 8 2
LE'ALL( BRIDE
KA)A
W OMENS RI'HTS N'O
LEO BURNETT BEIRUT
LEBANON
LEO BURNETT BEIRUT
B0./121
0 00 5
BEHIND THE LEATHER PEOPLE )OR THE ETHICAL PETA ASIA TREATMENT O) ANIMALS
O'IL&( MATHER B"#=o
THAILAND
O'IL&( MATHER B"#=o
B0./1*
02 81 8
)LI'HTS
EL CRONISTA COMERCIAL EL CRONISTA COMERCIAL 'R ' RE( AR'ENTINA Bu3#o: A3:
AR'ENTINA
'RE( AR'ENTINA Bu3#o: A3:
B0./1.*
02 %2 %
HI'HWA( ROBBER(
&OL&O CAR USA
USA
'RE( NEW (ORK
B0./1*0
01 8% 5
DOPPEL'N'ER TOURISTS
MEXICAN TOURISM BOARD MEXICO AS A TOURISTIC LAPIZ C<c"=o DESTINATION
USA
LAPIZ C<c"=o
B0./1*%
02 *5 0
W HOPPER SI'N
BUR'ER KIN'
)AST )OOD RESTAURANT DA&ID M"6
USA
DA&ID M"6
201* &OL&O XC+0 T8
'RE( NEW (ORK
30+ (8se o6 3roadcast) B05/01.
01 %1 *
WONDER)UL HOLD MUSIC
M(ER
M(ER
CLEMEN'ER BBDO MELBOURNE
AUSTRALIA
CLEMEN'ER BBDO MELBOURNE
B05/01*
02 2
LE BON
LIDL
DISCOUNT )OOD
IN'O S;oc<o!6
SW EDEN
IN'O S;oc<o!6
B05/0*
02 %0 2
DADDO
PANTENE
PANTENE HAIR CARE
'RE( NEW (ORK
USA
'RE( NEW (ORK
B05/0.
01 2 .
LETSTALKCOLOUR
&IACOM / MT&
MT& A)RICA
SOUTH A)RICA
B05/0..
01 .+ 1
OP.5
OPERATION SMILE
CHARIT(
O'IL&( MATHER 9OHANNESBUR' (R SOUTH A)RICA C"3 To4#
O'IL&( MATHER 9OHANNESBUR' (R SOUTH A)RICA C"3 To4#
1 of 1
SOUTH A)RICA
Shortlist (Direct Lions) B05/0.8
02 %0 1
'UN CRAZ(
STATES UNITED TO PRE&ENT 'UN &IOLENCE
SENSIBLE 'UN LAWS
'RE( NEW (ORK
USA
'RE( NEW (ORK
B05/05*
0 0%
TRUTH DETECTOR
8+ )M
8+ )M
DDB BRASIL So P"u!o
BRAZIL
DDB BRASIL So P"u!o
30/ (8se o6 Print or Standard :utdoor ) B0*/018
01 0. 8
COMIN' SOON
RAISIN' THE ROO)
RAISIN' THE ROO)
LEO BURNETT TORONTO
CANADA
LEO BURNETT TORONTO
B0*/01+
02 %* 1
HOPE )OR SALE
)UNDACIN INTHEOS
)UNDACIN INTHEOS
TAPSA (R M"$$
SPAIN
TAPSA (R M"$$
B0*/025
02 5. +
SUR&I&AL BILLBOARD
MICROSO)T
XBOX / TOMB RAIDER
McCANN LONDON
UNITED KIN'DOM
McCANN LONDON
B0*/0.+
02 *0 5
THE DAIL( CATCH
METRO
THE DAIL( CATCH
SER&ICEPLAN Mu#c<
'ERMAN(
SER&ICEPLAN Mu#c<
B0*/05+
02 5 2
MCWHOPPER
BUR'ER KIN'
MCWHOPPER
(R NZ Auc!"#$
NEW ZEALAND
(R NZ Auc!"#$ / (R MEDIA NZ Auc!"#$
ZERO MINUTES O) )AME
THE BRAD( CAMPAI'N
THE BRAD( CAMPAI'N
O'IL&( MATHER C<c"=o
USA
O'IL&( MATHER C<c"=o
DONATION ICONS
C0 (8se o6 Digital Plat6orms) C01/02+
018 . *
C01/00
01% + *
DONATION ICONS
OX)AM
RKCR/(R Lo#$o#
UNITED KIN'DOM
RKCR/(R Lo#$o#
C01/0.0
020 + .
AMNEST( INTERNATIONAL UNBLOCKER
AMNEST( INTERNATIONAL WORLD DA( A'AINST C(BER CENSORSHIP
COLENSO BBDO Auc!"#$
NEW ZEALAND
COLENSO BBDO Auc!"#$
C01/0.*
008 5
DONT LOOK AWA(
USHER
AKA So P"u!o
BRAZIL
AKA So P"u!o
C01/05%
00 . .
MASHIMACHINE
C01/0*5
022 2 5
CALL BRUSSELS
C01/0%5
00 . 8
HOLIDA(S ON DEMAND TRANSA&IA
C01/080
00 1 %
&OLKSWA'EN &OLKSWA'EN 'ROUP O) 'OL) R UNLEASH (OUR RRRR AMERICA 'OL) R LAUNCH
.PELA'ATOS-COM
INTERACTI&E MUSIC &IDEO ONLINE 9OURNAL
LEO BURNETT MXICO
MEXICO
LEO BURNETT MXICO
&ISIT BRUSSELS
&ISIT BRUSSELS
AIR Bu::3!:
BEL'IUM
AIR Bu::3!:
AIRLINE COMPAN(
LES 'AULOIS Pu;3"u
)RANCE
LES 'AULOIS Pu;3"u
DEUTSCH LA
USA
DEUTSCH LA
C0$ (8se o6 %oile ) C02/002
000 8 %
PEDI'REE )OUND
MARS
PEDI'REE
COLENSO BBDO Auc!"#$
NEW ZEALAND
COLENSO BBDO Auc!"#$
C02/005
000 + +
SLOW DOWN 'PS
I) INSURANCE
INSURANCE
)ORSMAN BODEN)ORS 'o;<3#7u=
SWEDEN
)ORSMAN BODEN)ORS 'o;<3#7u=
1 of 1
Shortlist (Direct Lions) C02/01+
00*2.
'I'A SEL)IE
C02/02
0225
C02/0.0
TOURISM AUSTRALIA
SI'HTSEEIN'
TBWAGHAKUHODO Too
9APAN
TBWAGHAKUHODO Too
THE SW EDISH NUMBER SWEDISH TOURIST ASSOCIATION ASSOCIATION
TOURISM
IN'O S;oc<o!6
SW EDEN
IN'O S;oc<o!6
01+85
DONATE T HE BARS
ATADOS
BLACK BARS
9- WALTER THOMPSON BRAZIL So BRAZIL P"u!o
9- WALTER THOMPSON BRAZIL So P"u!o
C02/0.+
028.+
LI)E SI'NAL
UNACEM
UNACEM
CIRCUS 'RE( L6"
PERU
CIRCUS 'RE( L6"
C02/05+
01+55
IN,A,SNAP
LOWES
LOWES
BBDO N34 (o
USA
BBDO N34 (o
C02/0**
01%%0
HCD RINK BIN'O
HOCKE( CLUB DA&OS
HCD MERCHANDISE
)CB Z RICH
SW ITZERLAND
)CB ZRICH
C02/0%
02+.+
AMATEUR REPLA(
ALLIANZ
INSURANCE
O'IL&( MATHER SIN'APORE
SIN'APORE
O'IL&( MATHER SIN'APORE
C02/0++
02.*
LANDCRUISER EMER'ENC( NETWORK
TO(OTA MOTOR LANDCRUISER CORPORATION AUSTRALIA
SAATCHI SAATCHI S$#3
AUSTRALIA
SAATCHI SAATCHI S$#3
C02/10%
00*2
THE )ASHION MA' HI9ACK
ST(LI'HT
ST(LI'HT
SER&ICEPLAN Mu#c<
'ERMAN(
SER&ICEPLAN Mu#c<
C02/11
012%
CELEBRIT( TANTRUM
SAMSUN' AUSTRALIAN
SAMSUN' TAB S2
LEO BU BURNETT S(DNE( S$#3
AUSTRALIA
LEO BURNETT S(DNE( S$#3
C02/11*
02*%0
SAMSUN' 'ALAX( SUR)BOARD
SAMSUN'
INSTITUTIONAL
LEO BURNETT TAILOR MADE So P"u!o
BRAZIL
LEO BURNETT TAILOR MADE So P"u!o
BBDO N34 (o
USA
BBDO N34 (o
C0 (8se o6 Social Plat6orms) C0/005
00251
SWITCHEROO
C0/018
002*8
THE 'U( WHO CUT DEUTSCHER E&ER(THIN' E&ER(THIN' IN HAL) ANWALT&EREIN ANWALT&EREIN
LE'AL AD&ICE @'ERMAN SER&ICEPLAN Mu#c< BAR ASSOCIATION
'ERMAN(
SER&ICEPLAN Mu#c<
C0/025
0208
IMMI'RANT
INSTITUTIONAL
LDC So P"u!o
BRAZIL
LDC So P"u!o
C0/02+
01500
WHO THE )YCK WANTS PROCT ER 'AMBLE TO )OLLOW PEPTO ON TWITTERV
PEPTO,BISMOL
PUBLICIS NORTH AMERICA N34 (o
USA
PUBLICIS NORTH AMERICA N34 (o
C0/0
01%%
WESTPAC 'ET CASH TUTORIALS
WESTPAC BANKIN' CORPORATION
WESTPAC TRANSACTIONAL BANKIN'
DDB 'ROUP MELBOURNE
AUSTRALIA
DDB 'ROUP MELBOURNE
C0/0.1
012*5
COMEONIN
THE S(DNE( OPERA HOUSE
THE S(DNE( OPERA HOUSE
DDB S$#3
AUSTRALIA
DDB S$#3
1 of 1
MARS CHOCOLATE NORTH SNICKERS AMERICA
RE)U'EES UNITED @RE)UNITE
Shortlist (Direct Lions) C0/0%2
0110+
&AN 'O'H BNB
ART INSTITUTE O) CHICA'O
&AN 'O'H BEDROOMS LEO BURNETT CHICA'O EXHIBIT
USA
LEO BURNETT CHICA'O
C0/0%%
0 1 *81
9USTINO
LOTERAS LOTERAS ( APUESTAS DEL ESTADO
CHRISTMAS LOTTER(
LEO BURNETT M"$$
SPAIN
LEO BURNETT M"$$
C0/08
011+
THE HASHTA' 500
NASCAR
MOTOR SPORTS/AUTO RACIN'
O'IL&(ONE NEW (ORK
USA
O'IL&(ONE NEW (ORK
C0/08*
0 0 5%.
RAINBOW S
DORITOS
DORITOS
'OODB( SIL&ERSTEIN PARTNERS PARTNERS S"# )"#c:co
USA
'OODB( SIL&ERSTEIN PARTNERS PARTNERS S"# )"#c:co
C0/0+.
0 1 2.
THEREAL10
AAUW
AAUW
RETHINK Too#;o
CANADA
C0/0+%
0 2 %0.
DADDO
PANTENE
PANTENE HAIR CARE
'RE( NEW (ORK
USA
RETHINK Too#;o / WON'DOOD( Lo: A#=3!3: 'RE( NEW (ORK
C0/125
0 2 +*5
BEAUT( TIPS B( RESHMA
MAKE LO&E NOT SCARS
ACID ATTACK
O'IL&( MATHER MUMBAI
INDIA
O'IL&( MATHER MUMBAI
C0/1.%
0 1 %82
)AST )ORWARD-
'EICO
INSURANCE
THE MARTIN A'ENC( Rc<6o#$
USA
THE MARTIN A'ENC( Rc<6o#$
C0/1*1
0 2 821
)LI'HTS
EL CRONISTA COMERCIAL EL CRONISTA COMERCIAL 'R ' RE( AR'ENTINA Bu3#o: A3:
AR'ENTINA
'RE( AR'ENTINA Bu3#o: A3:
C0/182
0 1 01*
HELLO
NZ TRANSPORT A'ENC(
C0/18.
0 2 *%+
C0/1+ C0/1+*
ROAD SA)ET(
CLEMEN'ER BBDO
NEW ZEALAND
CLEMEN'ER BBDO
CHECK IT BE)ORE ITS PINK RIBBON 'ERMAN( REMO&ED NAKED BREASTS ON )ACEBOOK A'AINST BREAST CANCER-
BREAST CANCER AWARENESS AWARENESS
DDB 'ROUP 'ERMAN( B3!#
'ERMAN(
DDB 'ROUP 'ERMAN( B3!#
0 2 *1*
MANBOOBS
MACMA
DA&ID Bu3#o: A3:
AR'ENTINA
DA&ID Bu3#o: A3:
0 0 5+0
POCKET MONE( J EUAL )UTURE
ANZ
BREAST CANCER AWARENESS AWARENESS ANZ BANK
TBWA MELBOURNE
AUSTRALIA
TBWA MELBOURNE
MARS
PEDI'REE
COLENSO BBDO Auc!"#$
NEW ZEALAND
COLENSO BBDO Auc!"#$
C0* (,esponse ; ,ealtime Acti&ity) C0./001
0 0 08+
C0./002
0 0 25
PLA( M( TW EET
)OOT LOCKER
)OOT LOCKER
BBDO N34 (o
USA
BBDO N34 (o
C0./01%
0 1 2*%
COMEONIN
THE S(DNE( OPERA HOUSE
THE S(DNE( OPERA HOUSE
DDB S$#3
AUSTRALIA
DDB S$#3
1 of 1
PEDI'REE )OUND
Shortlist (Direct Lions) C0./025
0 0 +2+
THE DIADORA DELI&ER(
DIADORA SPORT
DIADORA RUNNIN' SHOES AND APPAREL
SM)B O:!o
NORWA(
SM)B O:!o
C0./0
0 0 .2
CO&ERTHEATHLETE
CO&ERTHEATHLETE-COM
CO&ERTHEATHLETE
9OHN ST- Too#;o
CANADA
9OHN ST- Too#;o
C0./051
0 1 %%1
HCD RINK BIN'O
HOCKE( CLUB DA&OS
HCD MERCHANDISE
)CB ZRICH
SW ITZERLAND
)CB ZRICH
C0./052
0 1 %8
SEARCH RACISM- )IND RE)U'EES W ELCOME TRUTH-
NPO
)CB ZRICH
SW ITZERLAND
)CB ZRICH
C0./0*0
0 0 +2
END THE SILENCE
LA SIRENA
LA SIRENA
PA' S BBDO BBDO S"#; "#;o Do6 Do6#=o #=o
DOMI DOMINI NICA CAN N REPU REPUB BLIC LIC
PA'S 'S BBDO S"#; "#;o Do6 Do6#=o #=o
C0./0*+
0 1 %01
W HOISTHEKIN'
BUR'ER KIN' )RANCE
) O OD
BUZZMAN P":
)RANCE
BUZZMAN P":
C0./0%+
0 1 25
THEDUDEWITHTHECR CER&ECERA ( MALTERA ATES UILMES
UILMES CRISTAL
CIRCUS M3co C;
MEXICO
CIRCUS BA Bu3#o: A3:
C0+ (CoCreation " 8ser 'enerated Content ) C05/002
0 0 255
PLA( M( TWEET
)OOT LOCKER
)OOT LOCKER
BBDO N34 (o
USA
BBDO N34 (o
C05/01
0 1 88%
STRAI'HT OUTTA
BEATS B( DRE-
BEATS B( DRE-
R/'A HUSTLE Lo: A#=3!3:
USA
R/'A HUSTLE Lo: A#=3!3:
C05/0%
0 1 +8%
DONATE THE BARS
ATADOS
BLACK BARS
9- WALTER THOMPSON BRAZIL So BRAZIL P"u!o
9- WALTER THOMPSON BRAZIL So P"u!o
C05/0.8
0 2 0%.
MARC OR NOTHIN'
MARC DORCEL
MARC DORCEL
MARCEL P":
)RANCE
MARCEL P":
C05/05.
0 2 822
LET 'IRLS BE 'IRLS
PROCTER 'AMBLE
CO&ER'IRL
'RE( AR'ENTINA Bu3#o: A3:
AR'ENTINA
'RE( AR'ENTINA Bu3#o: A3: / 'RE( MELBOURNE
C05/0*+
0 0.5
MASHIMACHINE
.PELA'ATOS-COM
ONLINE 9OURNAL
LEO BURNETT MXICO
MEXICO
LEO BURNETT MXICO
C05/0%
0 2 5
MCW HOPPER
BUR'ER KIN'
MCW HOPPER
(R NZ Auc!"#$
NEW ZEALAND
C05/0+1
0 2 81
DI( MA(HEM
ALLSTATE ALLSTATE INSURANCE INSURANCE COMPAN(
HOME INSURANCE
LEO BURNETT CHICA'O
USA
(R NZ Auc!"#$ / (R MEDIA NZ Auc!"#$ LEO BURNETT CHICA'O
C05/0+*
0 1 212
SPECIAL SPONSORS
SPECIAL OL(MPICS
SPECIAL OL(MPICS COLOMBIA
LEO BURNETT COLOMBIA Bo=o;>
COLOMBIA
LEO BURNETT COLOMBIA Bo=o;>
C05/102
0 2 *52
W HOPPER SI'N
BUR'ER KIN'
)AST )OOD RESTAURANT DA&ID M"6
USA
DA&ID M"6
C05/10.
0 2 88.
'OO'LE TRANSLATE )OR RE)U'EES
'OO'LE
'OO'LE TRANSLATE
USA
'OO'LE N34 (o
1 of 1
'OO'LE N34 (o
Shortlist (Direct Lions) C0/ (8se o6 Ne7 Technology) C0*/01*
0 0*1 %
INTELLI'ENT PARKI' CHAIR
NISSAN MOTOR CO-
INTELLI'ENT PARKIN' ASSIST
TBWAGHAKUHODO Too
9APAN
TBWAGHAKUHODO Too / T(O INC Too / BIRDMAN Too
C0*/021
0 1%+ %
DONATION ICONS
OX)AM
DONATION ICONS
RKCR/(R Lo#$o#
UNITED KIN'DOM
RKCR/(R Lo#$o#
C0*/02.
0 2*5 *
THE )IELD TRIP TO MARS
LOCKHEED MARTIN
'ENERATION BE(OND
McCANN NEW (ORK N34 (o
USA
McCANN NEW (ORK N34 (o
C0*/02*
0 2%8 +
ROAM DELI&ER(
&OL&O CARS
IN CAR DELI&ER( SER&ICE
O'IL&(ONE LONDON
UNITED KIN'DOM
C0*/0.5
0 2.* .
LANDCRUISER EMER'ENC( NETWORK
TO(OTA MOTOR LANDCRUISER CORPORATION AUSTRALIA
SAATCHI SAATCHI S$#3
AUSTRALIA
SAATCHI SAATCHI S$#3
D0 (8se o6 Data) D01/028
0 285 0
LI)E SI'NAL
UNACEM
UNACEM
CIRCUS 'RE( L6"
PERU
CIRCUS 'RE( L6"
D01/0.
0 2+. .
SEA HERO UEST
DEUTSCHE TELEKOM
DEUTSCHE TELEKOM
SAATCHI SAATCHI Lo#$o#
UNITED KIN'DOM
SAATCHI SAATCHI Lo#$o#
D01/0.0
0 1%8 8
THE NEXT REMBRANDT IN'
IN'
9- WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
9- WALTER THOMPSON AMSTERDAM
D01/055
0 2% +
ISEA APP
MI'RANT O))SHORE AID STATION @MOAS
ISEA APP
'RE( 'ROUP S#="o3
SIN'APORE
'RE( 'ROUP S#="o3
D01/05%
0 288 %
MIRRORS O) RACISM
N'O CRIOLA
N'O
WHAUS So P"u!o
BRAZIL
WHAUS So P"u!o
D01/0%1
0 280 0
DONATE (OUR DATA
WAOO
)IBRE BROADBAND
UNCLE 'RE( Co3#<"=3#
DENMARK
UNCLE 'RE( Co3#<"=3#
E0 (Ac<uisitions) (Ac<uisitions) E01/00.
000+1
BREW TROLEUM
HEINEKEN NEW ZEALAND DB EXPORT
COLENSO BBDO Auc!"#$
NEW ZEALAND
COLENSO BBDO Auc!"#$
E01/011
01+02
8 (EARS LATER
TRIPLE S
TRIPLE S AD&ANTA'E
9- WALTER THOMPSON PUERTO RICO S"# 9u"#
PUERTO RICO
9- WALTER THOMPSON PUERTO RICO S"# 9u"#
E01/01*
01%+
WESTPAC 'ET CASH TUTORIALS
WESTPAC BANKIN' CORPORATION
WESTPAC TRANSACTIONAL BANKIN'
DDB 'ROUP MELBOURNE
AUSTRALIA
DDB 'ROUP MELBOURNE
E01/02*
0228
THE SW EDISH NUMBER SWEDISH TOURIST ASSOCIATION ASSOCIATION
TOURISM
IN'O S;oc<o!6
SW EDEN
IN'O S;oc<o!6
E01/0.5
01%%2
HCD RINK BIN'O
HCD MERCHANDISE
)CB ZRICH
SW ITZERLAND
)CB ZRICH
1 of 1
HOCKE( CLUB DA&OS
Shortlist (Direct Lions) E01/0.%
02 . 1.
THE BAB( STROLLER TEST,RIDE B( CONTOURS
CONTOURS STROLLERS
BAB( STROLLERS
)CB CHICA'O
USA
)CB CHICA'O
E01/0**
01 % %5
)AST )ORWARD-
'EICO
INSURANCE
THE MARTIN A'ENC( Rc<6o#$
USA
THE MARTIN A'ENC( Rc<6o#$
E01/0%0
01 %0
THE &OL&O SEL) CON)IDENCE CHALLEN'E
&OL&O NORTH MIAMI
&OL&O
WE BELIE&ERS N34 (o
USA
W E BELIE&ERS N34 (o
E0$ (,etention) E02/00.
00 0 %
THE )AIREST NI'HT O) AB INBE& ALL
ANDES BEER
DEL CAMPO SAATCHI SAATCHI Bu3#o: A3:
AR'ENTINA
DEL CAMPO SAATCHI SAATCHI SAATCHI Bu3#o: A3:
E02/028
01 + 28
'ASCALE
MABE
DOMESTIC 'AS SCALE
MARURI 'RE( 'u""[u!
ECUADOR
MARURI 'RE( 'u""[u!
E02/0.
01 2 55
HA''LERS
AB INBE&
ANDES BEER
DEL CAMPO SAATCHI SAATCHI Bu3#o: A3:
AR'ENTINA
DEL CAMPO SAATCHI SAATCHI SAATCHI Bu3#o: A3:
E02/05.
0 0 +2
BLAME IT ON INTER)LORA
INTER)LORA
)LOW ERS
BRANDHOUSE Co3#<"=3#
DENMARK
BRANDHOUSE Co3#<"=3#
SM)B O:!o
NORWA(
SM)B O:!o
E0 (Launch ; ,elaunch) E0/01%
00 + 0
THE DIADORA DELI&ER(
DIADORA SPORT
DIADORA RUNNIN' SHOES AND APPAREL
E0/02+
02 *0
AD&ICE WIPES
TOMMEE TIPPEE
TOMMEE TIPPEE AD&ICE McCANN NEW (ORK N34 (o WIPES
USA
E0/00
02 5 52
SUR&I&AL BILLBOARD
MICROSO)T
XBOX / TOMB RAIDER
McCANN LONDON
UNITED KIN'DOM
McCANN LONDON
E0/0.0
00 5 %5
RAINBOWS
DORITOS
DORITOS
'OODB( SIL&ERSTEIN PARTNERS S"# )"#c:co
USA
'OODB( SIL&ERSTEIN PARTNERS PARTNERS S"# )"#c:co
E0/0.
02 1 8%
MA PLACE EST DANS LA SALLE
PRODISS
ENTERTAINMENT
)RED )ARID PARIS
)RANCE
)RED )ARID PARIS
E0/0.8
01 8 2.
SU'AR DETOX
INTERMARCH
INTERMARCH
MARCEL P":
)RANCE
MARCEL P":
E0/0*1
02 5.
MCW HOPPER
BUR'ER KIN'
MCW HOPPER
(R NZ Auc!"#$
NEW ZEALAND
E0/0*2
02 . *5
LANDCRUISER EMER'ENC( NETWORK
TO(OTA MOTOR LANDCRUISER CORPORATION AUSTRALIA
SAATCHI SAATCHI S$#3
AUSTRALIA
(R NZ Auc!"#$ / (R MEDIA NZ Auc!"#$ SAATCHI SAATCHI S$#3
E0/0%5
02 % 28
HI'HWA( ROBBER(
&OL&O CAR USA
'RE( NEW (ORK
USA
'RE( NEW (ORK
1 of 1
201* &OL&O XC+0 T8
Shortlist (Direct Lions) !0$ (Art Direction ; Design ) )02/001
00258
LI&E &INES
LOW ES
LOWES
BBDO N34 (o
USA
BBDO N34 (o
)02/00.
0021*
UN)OR'OTTEN SOLDIERS
SK( TELE&ISION NEW ZEALAND
HISTOR( CHANNEL
DDB 'ROUP NEW ZEALAND Auc!"#$
NEW ZEALAND
DDB 'ROUP NEW ZEALAND Auc!"#$
)02/015
025*%
500 (EARS O) STORIES TATE
BP DISPLA(S AT TATE BRITAIN
'RE( LONDON
UNITED KIN'DOM
'RE( LONDON
)02/050
00+5
LI)E IS ELECTRIC
PANASONIC
PANASONIC
DENTSU INC Too
9APAN
DENTSU INC Too
)02/0%5
025*8
)AIR
PROCTER 'AMBLE
)AIR( LIUID
'RE( LONDON
UNITED KIN'DOM
'RE( LONDON
UN)OR'OTTEN SOLDIERS THE UNCRASHABLE TO(CARS
SK( TELE&ISION NEW ZEALAND DAIMLER
HISTOR( CHANNEL
DDB 'ROUP NEW ZEALAND Auc!"#$ 9UN' o# MATT H"67u=
NEW ZEALAND 'ERMAN(
DDB 'ROUP NEW ZEALAND Auc!"#$ 9UN' o# MATT H"67u=
!0 (E=perience Design) )0/00.
00218
)0/012
0022
)0/01
00%8.
DESI'N (OUR TIME
SAMSUN'
SAMSUN' 'EAR S2
LEO BURNETT )RANK)URT
'ERMAN(
LEO BURNETT )RANK)URT
)0/01.
015.
ANALO'
AMERICAN 'REETIN'S
AMERICAN 'REETIN'S
MULLENLOWE Bo:;o#
USA
MULLENLOW E Bo:;o#
)0/02%
02*5%
THE )IELD TRIP TO MARS
LOCKHEED MARTIN
'ENERATION BE(OND
McCANN NEW (ORK N34 (o
USA
McCANN NEW (ORK N34 (o
)0/028
01112
&AN 'O'H BNB
ART INSTITUTE O) CHICA'O
&AN 'O'H BEDROOMS LEO BURNETT CHICA'O EXHIBIT
USA
LEO BURNETT CHICA'O
)0/02+
02*10
THE REAL ICE COLD COCA,COLA-
COCA,COLA-
COCA,COLA
O'IL&( MATHER COLOMBIA Bo=o;>
COLOMBIA
O'IL&( MATHER COLOMBIA Bo=o;>
)0/0..
02.1%
THE BAB( STROLLER TEST,RIDE B( CONTOURS
CONTOURS STROLLERS
BAB( STROLLERS
)CB CHICA'O
USA
)CB CHICA'O
)0/0.%
022+5
ONE,DROP BOTTLE
HENKEL
PRIL
TBWAGRAAD Du7"
UNITED ARAB EMIRATES TBWAGRAAD Du7"
)0/0.8
012+*
STARDUST )OR BOWIE STUDIO BRUSSEL
STARDUST )OR BOWIE
DDB BRUSSELS
BEL'IUM
)0/050
01152
LI)ESA&ER BACKPACK LUKI
CHILDREN )RUIT SNACK 9- WALTER THOMPSON COLOMBIA COLOMBIA Bo=o;>
9- WALTER THOMPSON COLOMBIA Bo=o;>
)0/05+
02*+.
T(PE&OICE
AWARDS
O'IL&(ONE NEW (ORK
1 of 1
THE W EBB( AWARDS
BRAKE ASSIST S(STEM PLUS
O'IL&(ONE NEW (ORK
USA
DDB BRUSSELS
Shortlist (Direct Lions) )0/0*2
02*11
THE 'I)T BOTTLE
COCA,COLA-
COCA,COLA SICKKIDS
O'IL&( MATHER COLOMBIA Bo=o;> COSSETTE Too#;o
)0/0**
00++5
LI)E UNPAUSED
SICKKIDS )OUNDATION
)0/0*8
02.*0
THIS BIKE HAS MS
)0/0*+
028.0
RE&ERSE DELI&ER(
COLOMBIA
O'IL&( MATHER COLOMBIA Bo=o;> COSSETTE Too#;o / SICKKIDS )OUNDATION Too#;o
CANADA
MS AUSTRALIA
MS
'RE( MELBOURNE
AUSTRALIA
'RE( MELBOURNE
BANCO DE ALIMENTOS
BANCO DE ALIMENTOS
'RE( BRAZIL So P"u!o
BRAZIL
'RE( BRAZIL So P"u!o
REI
&ENABLES BELL PARTNERS S"# )"#c:co DDB S$#3
USA AUSTRALIA
&ENABLES BELL PARTNERS S"# )"#c:co DDB S$#3
NATIONAL BLOOD WEEK EN'INE Lo#$o#
UNITED KIN'DOM
EN'INE Lo#$o#
'0 (4ntegrated Campaign led y Direct ) '01/00
005+
OPTOUTSIDE
REI
'01/01.
012*+
THE NAKED UTE
&OLKSWA'EN AUSTRALIA AMAROK
'01/01*
00+*
MISSIN' T(PE
NHS BLOOD AND TRANSPLANT
'01/018
00580
MAKEDINNERTIMEMA MARS )OOD TTER
MASTER)OODS
CLEMEN'ER BBDO S(DNE(
AUSTRALIA
CLEMEN'ER BBDO S(DNE(
'01/02
022+
THE SW EDISH NUMBER SWEDISH TOURIST ASSOCIATION ASSOCIATION
TOURISM
IN'O S;oc<o!6
SWEDEN
IN'O S;oc<o!6
'01/0
01*8.
CHAMPIONS BOSS
LEO BURNETT M"$$
SPAIN
LEO BURNETT M"$$
'01/050
00+**
THE )IRST E&ER SHERW IN WILLIAMS PINTEREST (ARD SALE
UE)A CHAMPIONS LEA'UE KR(LON
DEUTSCH N34 (o
USA
DEUTSCH N34 (o
'01/05%
01+.%
NO BORDERS
AIRBNB
AIRBNB
TBWAGCHIATGDA( Lo: A#=3!3:
USA
TBWAGCHIATGDA( Lo: A#=3!3:
'01/0**
0255
MCW HOPPER
BUR'ER KIN'
MCW HOPPER
(R NZ Auc!"#$
NEW ZEALAND
'01/0%1
005
STRIKIN' LESSONS
BRISA HI'HWA( COMPAN( INSTITUTIONAL
LEO BURNETT LISBOA
PORTU'AL
(R NZ Auc!"#$ / (R MEDIA NZ Auc!"#$ LEO BURNETT LISBOA
'01/0%%
0111.
'IRL EMO9IS
PROCTER 'AMBLE
ALWA(S
LEO BURNETT CHICA'O
USA
LEO BURNETT CHICA'O
HEINEKEN
'0$ (Lo7 3udget Campaign) '02/021
0155
PA( WITH A CUPCAKE
ZAPPOS
ZAPPOS-COM
MULLENLOWE Bo:;o#
USA
MULLENLOWE Bo:;o#
'02/051
01.%%
HOL( WATER
MINISTERIO DEL MEDIO AMBIENTE
WATER SA&IN'
SANCHO BBDO Bo=o;>
COLOMBIA
SANCHO BBDO Bo=o;>
'02/08.
01518
TW ITTER RE)U'EES
PASSOP
AWARENESS MESSA'E
NATI&E &ML 9o<"##3:7u=
SOUTH A)RICA
NATI&E &ML 9o<"##3:7u=
1 of 1
Shortlist (Direct Lions) '02/0+1
0001
'A( TURTLE
AMNEST( INTERNATIONAL INTERNATIONAL NON,'O&ERNMENTAL TURKE( OR'ANISATION
TBWAGISTANBUL
TURKE(
TBWAGISTANBUL
'02/10+
00++%
LI)E UNPAUSED
SICKKIDS )OUNDATION
SICKKIDS
COSSETTE Too#;o
CANADA
COSSETTE Too#;o / SICKKIDS )OUNDATION Too#;o
'02/110
021%5
BREAST MILK
BREAST CANCER CURE
BREAST MILK
(R NZ Auc!"#$
NEW ZEALAND
(R NZ Auc!"#$
'02/11%
0228
BEAUT( IN DIRT
9EEP
9EEP TERRITOR( @TEST DRI&E AREA
LEO BURNETT MOSCOW
RUSSIA
LEO BURNETT MOSCOW
'02/15
015.%
SUBLIMINAL LEARNIN' LAN'ENSCHEIDT
LAN'ENSCHEIDT SUBLIMINAL LEARNIN'
'RE( 'ERMAN( DF::3!$of
'ERMAN(
'RE( 'ERMAN( DF::3!$of
'02/1+
01.1
UNACCEPTABLE THE HUNTIN' 'ROUND ACCEPTANCE ACCEPTANCE LETTERS
THE HUNTIN' 'ROUND
'OODB( SIL&ERSTEIN PARTNERS PARTNERS S"# )"#c:co
USA
'OODB( SIL&ERSTEIN PARTNERS PARTNERS S"# )"#c:co
'02/1.2
02*80
CHECK IT BE)ORE ITS PINK RIBBON 'ERMAN( REMO&ED NAKED BREASTS ON )ACEBOOK A'AINST BREAST CANCER-
BREAST CANCER AWARENESS AWARENESS
DDB 'ROUP 'ERMAN( B3!#
'ERMAN(
DDB 'ROUP 'ERMAN( B3!#
'02/152
01.2.
SA&IN' A)RICAS LAST RHINO RESCUE PRO9ECT WILD RHINOS? B( POISONIN' THEM-
WILDLI)E CONSER&ATION
O'IL&( MATHER &IETNAM Ho C< &IETNAM M#< C;
Total Entries9
1 of 1
$2
O'IL&( MATHER &IETNAM Ho C< M#< C; / RHINO RESCUE PRO9ECT '"u;3#=
