DISI Meeting May 23, 2013 Agenda Packet
Content
Downtown Oakland Association/Lake Merritt-Uptown District Association District Identity and Streetscape Improvement (D.I.S.I.) Committee Meeting May 23, 2013 – 11:00 a.m. CBD Conference Room - 388 19th Street Agenda 1. 2. 3. Introductions Public comment and announcements Approval of the minutes: a. March 28, 2013 minutes b. April 25, 2013 minutes 4. 5. 6. 7. 8. Gallen.Neilly & Associates Public Relations Update Discussion of District Identity Program for use in Annual Breakfast Sponsorship presentation by Danielle Fox of Oakland Art Murmur Action Item Other Adjournment Action Item Action Item
BROWN ACT: Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or discussed be posted at least 72 hours prior to a regular meeting. The Corporation posts agendas with the City at 1 Frank H. Ogawa Plaza, #101. Action may not be taken on items not posted on the agenda. Copies of the agenda are available from the Downtown Oakland Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are accessible to persons with disabilities. If you require special assistance to participate in the meeting, notify our office at 510 238-1122 at least 48 hours prior to the meeting. 388 19th Street Oakland, California 94612 DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530 [email protected] www.downtownoakland.org [email protected] www.lakemerritt-uptown.org
Downtown Oakland Association/Lake Merritt-Uptown District Association District Identity and Streetscape Improvement (D.I.S.I.) Committee Meeting Minutes of March 28, 2013 – 11:00 a.m. CBD Conference Room - 388 19th Street Present: Andrea Kirkpatrick, Chris Curtis, Ke Norman, Kim Bardakian
Excused Absence: Sara May, CJ Hirschfield, Laurie Cooperman-Rosen Staff: Steve Snider/District Manager, Andrew Jones/District Services Manager, Victoria Decker/Office and Operations Manager Nancy Amaral/Gallen.Neilly
PR Consultants: Guests:
Maeven McGovern/Youth Radio, Angie Remington/Mills College, Margo Dunlap/Pro Arts, Katherin Titus/Pro Arts
Discussions held and decisions made by the DISI Committee
Subject
Introductions Public comment and announcements
Discussion
Steve called the meeting to order at 11:38 a.m. Kim announced that Visit Oakland has partnered with the Oakland Athletics, the Oakland Chamber of Commerce, the City of Oakland and the districts to host Oakland A’s spirit week from April 1st through the 7th to promote the opening week of the 2013 Oakland A’s season. The committee reviewed the minutes of February 28, 2013.
Action?
Approval of the minutes of February 28, 2013
Chris moved and Andrea seconded the motion to approve the minutes of February 28, 2013. Ke abstained and the motion was approved.
Discussion of Art & Soul sponsorship, solicitation of proposal from City and review of past DISI-sponsored events
Steve explained that in past years the districts have sponsored Art & Soul in substantial amounts, but this year our budget is smaller than previous years and no money is set aside specifically for this event. Tori noted that if we do choose to sponsor Art & Soul, we do not want to wait for Samee to submit a request. The committee agreed to sponsor the event in the amount of $1,500 per district.
388 19th Street Oakland, California 94612 DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530 [email protected] www.downtownoakland.org [email protected] www.lakemerritt-uptown.org
Public Relations RFP review
Newsletter Draft Review
Gallen.Neilly Update
Other
Staff explained that we are required to go to bid every three years on all contracts worth more than $5,000 and noted that we entered into contract with Gallen.Neilly in April of 2010. The committee reviewed the RFP, which has been approved by the board presidents and committee chairs. Staff will solicit Gallen.Neilly and a few other firms in the district including Full Court Press, in addition to posting the RFP on our website and the California Downtown Association website. Staff presented the draft of the Spring Newsletter to the committee. Tori explained that we will be changing the cover photo to something more colorful, and noted the extensive list of new businesses in the districts. Steve discussed other planned marketing materials that staff is planning on using at the Annual Breakfast. Nancy discussed the work that Gallen.Neilly has done to promote the Great Wall Cat Video Festival and the Ambassador card program. Steve discussed a pop-up project he is planning with Cynthia Lee and Pro Arts who has several vacant spaces in the districts. Andrew discussed the various projects that are going to be completed this Spring and will be featured at the Spring Unveiling. Steve discussed the development and activities of HUB Oakland. Andrew discussed the city’s plans for Latham Square and how our plans have changed. Steve introduced Pro Arts, and Margo gave an overview of the Downtown Oakland Arts (DTO Arts) program and activities. There was discussion of an advertisement in the Pro Arts Gallery Guide and possible funding opportunities.
Pro Arts Gallery Guide Advertisement
Chris moved and Andrea seconded the motion to purchase a ¼ page advertisement in the Pro Arts Gallery Guide for $450 per district from the Marketing line item. The motion was approved unanimously.
Next Meeting Adjournment
April 25, 2013 The meeting was adjourned at 12:42 p.m.
Minutes taken by: Fiona Simms, Administrative Assistant
Downtown Oakland Association/Lake Merritt-Uptown District Association District Identity and Streetscape Improvement (D.I.S.I.) Committee Meeting Minutes of April 25, 2013 – 11:00 a.m. CBD Conference Room - 388 19th Street Present: Sara May, Michelle Lane, CJ Hirschfield, Maeven McGovern, Lucinda Alipio, Laurie Cooperman-Rosen (by phone)
Excused Absence: Staff: Steve Snider/District Manager, Andrew Jones/District Services Coordinator, Tori Decker/Office and Operations Manager, Fiona Simms/Administrative Assistant
Discussions held and decisions made by the DISI Committee
Subject
Introductions Public comment and announcements
Discussion
Introductions were made and the meeting was called to order. CJ Hirschfield informed the committee that the Annual Head Start Day at Fairyland was held on Friday, April 19 with 2400 people in attendance. The Fairyland adult only annual fundraiser, complete with an Oz theme, will be held on June 6th. Costumes are encouraged! She also announced a partnership with BART to install Fairyland billboards and marketing at the 19th Street station. Steve informed the group that he and Andrew would be attending the Airport Area Business Association retail Forum at the Lake Chalet on May 8th and that staff would be attending the Visit Oakland Stakeholder Summit on May 9th. Sara May explained to the group that the Jack London Improvement District was in the last week of its petition phase and that they were making a final push to outreach to property owners to secure the required 30%, and requested assistance. The Annual Breakfast meeting will be held on June 13th!
Action?
No action taken.
388 19th Street Oakland, California 94612 DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530 [email protected] www.downtownoakland.org [email protected] www.lakemerritt-uptown.org
Approval of the minutes of March 28, 2013 Meeting Public Relations RFP response review and recommendation to the boards
Approval of the minutes was tabled until the May 23rd meeting as no one in attendance was at the previous meeting. Three responses to our PR RFP were received and distributed for consideration by the committee-Gallen Neilly, Rethink Multimedia and Glass House Communications. While members of the committee and staff were impressed with the proposal from Rethink, they lacked industry specific experience. The consensus of the group was to continue contracting with Gallen Neilly for the remainder of 2013. It was proposed that at some point the districts may consider dividing the PR contract between two vendors-one to handle ORG specific issues and one to work more directly with DISI on social media marketing with a more Oakland-centric approach. Tori presented the graphic identity program, as proposed by Aspire Visual Communications, to the group. The concept played off of the current newsletter masthead that combines Uptown and Downtown in one cohesive brand. The proposal included redesign of district letterhead, banners, presentation folders and business cards. The program includes an updated color palette and suggested font styles. The identity program was well received by the group and would be taken to the board for review in May. Renee Rivera with EBBC presented a proposal for funding of the June 9, 2013 WOBO sponsored Oaklavia event at Lake Merritt. They requested a total of $3,000, $1500 from each district. It was determined the event route would only touch the LMUDA boundaries, so DOA could not fund it. In lieu of financial sponsorship from DOA, in kind services, such as ambassador support and the creation of signage alerting participants to open businesses in the area, would be provided.
No action taken.
Sara moved and CJ seconded the motion to recommend the selection of Gallen Neilly as the district PR consultant through December 31, 2013. The motion was approved unanimously.
District Identity Program review
No action taken.
Funding request from WOBO for Oaklavia
CJ moved and Lucinda seconded the motion to authorize a $1,500 sponsorship from LMUDA for Oaklavia, contingent upon the receipt of a final route map and clarification of marketing opportunities for the district. In kind services were also offered from DOA on the day of the event. The motion was approved unanimously.
Other Next Meeting Adjournment
May 23, 2013 Meeting adjourned at 12:34pm
Minutes taken by: Fiona Simms, Administrative Assistant
Gallen.Neilly – April ’13 / May ‘13 Activity
To: The Lake Merritt/Uptown & Downtown Oakland District Associations Fr: Tim Gallen, Andrew Neilly, Nancy Amaral Here is our summary report of April/May activity undertaken by Gallen.Neilly on behalf of the Lake Merritt/Uptown & Downtown Oakland Districts.
Projects COMPLETED
Media Inquiries/Pitches:
Received a phone call from ABC 7 reporter Ron Lopez re: the shooting on April 23. Gallen.Neilly consulted with Ted Tarver and then returned the reporter’s call with information on the Ambassadors serving as witnesses only by reviewing surveillance footage from local merchants. Once the reporter found out that the Ambassadors do not hold their own investigations, he seemed to lose interest… but then we informed him of the other duties of the Ambassadors and Districts and the reporter then asked to be added to our newsletter & media lists. Coordinated & attended interviews between Louise Couvelaire (LeMonde Magazine), CBD staff, hospitality & maintenance ambassadors and shop owners in Oakland regarding the districts ambassador program on 4/16… toured the districts with CBD staff & Louise. o Also coordinated a photo shoot on 4/25 with the LeMonde photographer. Prepped/planned with Ted Tarver, Ambassador Nick & Andrew Jones for the photo shoot via phone. “Lake Merritt/Uptown & Downtown Oakland District Ambassadors celebrate A's Spirit Week w/ Mayor Quan” distributed to the media on 4/4/13 Arranged interviews for Deborah Boyer, Michelle Lane, and Andrew Jones with Julie at BisNow SF regarding recent activity and future activities in the Downtown and Uptown/Lake Merritt District Associations. Coverage resulted (please see below under the “Recent Clips” section) o Snapped photo’s in and around Oakland of Deborah Boyer, Michelle Lane, Andrew Jones, and Ambassadors in Oakland a day before the interviews. o Sent photos, with captions, to Julie for use with her story. Received a phone call from Laura McCamy at Oakland Local requesting a brief interview with Steve Snider regarding Pop-up Hood and business development improvements within the districts. Arrangements were made 4/15 - monitoring media for coverage. Received a phone call from Jim Brown at the Piedmonter/Montclarion (Bay Area News Group Publication) regarding the impact the new theater has had within the districts. Andrew Jones spoke to him 4/10/13 – monitoring media for coverage. Worked with Issabella on next month’s First Friday Cat Festival and took a part in placing a front-page cover story in the San Francisco Bay Guardian on 4/9/13 with joint team effort with the Great Wall & Issabella (please see below under the “Recent Clips” section). o Sent other recent clips to Issabella regarding the First Friday Cat Festival, per her request. Sent exclusive on leasing to Natalie Dolce (GlobeSt)- clip resulted on 3/17 (please see below under the “Recent Clips” section). Coordinated with Mike Mibach of KTVU for Ambassador Card pitch- Mike could not get the pitch approved in his morning planning meeting
Other:
IDA Feature opportunity for Oakland – Gallen.Neilly has coordinated with the IDA to have the districts featured as their “Downtown of the Month” for the upcoming month. Gallen.Neilly provided a suggested quote to Steve Snider, on behalf of the Districts, for a request re: Jack London Improvement Districts. Oakland A’s Spirit Week – Gallen.Neilly suggested possibly having Ambassadors wear A’s T-Shirts/Hats for that week for media photo opp. o Pitched to Visit Oakland/A’s on KGO Radio o Tweeted and Facebooked the tie in with the Ambassadors wearing the hats and a contest that Visit Oakland promoted for A’s Spirit Week. Broker focus mtg. held on 3/26/13 – next steps include possible roundtable with the media, brokers and their senior research analysts re: stats within the districts Monitored activity feed for Uptown & Downtown Oakland on a weekly basis - Social Media (Twitter, Facebook, LinkedIn Oakland ‘Groups’ page) CBD Monthly Eblast: Gathered content ideas each month for EBlast’s that are distributed to the CBD’s lists. (Ongoing) Gallen.Neilly attends all DISI and Board mtgs.
Recent Clips
Laney Tower: “Cat Vid Fest: a social experiment” ran on 5/16/13 NPR (NET): “Internet Cat Video Festival” ran on 5/14/13 KTVU: “KTVU 5/4/13 & TV36 5/5/13” ran on 5/13/13 Yahoo News: “Oakland's Cat Video Fest Features High Tech, All Things Cat” ran on 5/13/13 SFGate: “LOL and squeeee! It’s Oakland’s Internet Cat Video Festival” ran on 5/13/13 YahooNews: “Laughter and meows at Oakland’s Internet Cat Video Festival” ran on 5/12/13 East Bay Express: “Internet Cat Video Festival (Events)” posted on 5/11/13 LA Times: “Oakland hosts 2nd Internet Cat Video Festival (and Grumpy Cat, too)” ran on 5/11/13 7x7 SF Magazine: “Three Reasons to Cross the Bay Bridge” ran on 5/11/13
Market Positioning & Media Strategies 100 Pringle Ave, Suite 233, Walnut Creek, CA 94596 P: (925) 930-9848 F: (925) 930-9903 www.gallen.com
Events Around the Bay Area: “Oakland Internet Cat Video Festival Hosted By The Great Wall of Oakland” ran on 5/11/13 Mouse Breath: “Internet Cat Video Fest Hits the West Coast this Weekend with Cat-Art-Tech Catstravaganza!” ran on 5/10/13 SF Weekly: “Not Enough Pussy Love! Oakland's Internet Cat Video Festival” ran on 5/10/13 Oakland Local: “OakCatVidFest brings cat videos out of YouTube's dark corners, into the streets” ran on 5/10/13 Bay Area News Group Publications: “Cat Video Fest comes to Oakland May 11” ran on 5/10/13 KQED: “OakCatVidFest is in Fact an Oakland Festival of Cat Videos” ran on 5/9/13 Diablo Magazine: “Top Tickets: May 8-14” ran on 5/7/13 Pet Food Express: “East Bay SPCA Beneficiary of the Oakland Internet Cat Video Festival” ran on 5/7/13 East Bay Express: “Internet Cat Videos Go Public” ran on 5/6/13 KTVU: “Jack's Night Market lights up Oakland's waterfront” ran on 5/4/13 East Bay Express: “First Friday, The Movie” ran on 5/3/13 San Francisco Business Times: “The Glue Network sticks charities onto brands” ran on 5/3/13 Boston Globe: “When it comes to excitement, Boston can't match Oakland” ran on 5/2/13 SFGate: “Internet Cat Video Fest pounces into Oakland” ran on 5/1/13 SF Broadway: “The Oakland Internet Cat Video Festival Schedule Announced” ran on 4/30/13 Oakland Local: “Oakland Social: 'New Urban Eating' tells story of food in Oakland” ran on 4/26/13 San Francisco Business Times: “Oakland buildings hit block” ran on 4/26/13 Bay Area News Group Publications: “Oakland: Internet Cat Video Festival to debut in Uptown district” ran on 4/25/13 Oakland Local: “Tribune Tavern opens in Oakland (Community Voices)” ran on 4/22/13 Our Oakland Blog: “First Friday Fun” ran on 4/14/13 Rockridge Patch: “Thousands of Feline Fanciers to Gather at Oakland Internet Cat Video Festival” ran on 4/12/13 BisNow (SF): “Oakland's A for Activity” ran on 4/11/13 NBC Bay Area: “Sculpture Park Rises Up in Downtown Oakland” ran on 4/8/13 Bay Area News Group: “New Uptown Art Park highlights latest transformation of Oakland neighborhood” ran on 4/7/13 NREI: “String of Leasing Deals Strengthens Oakland Market” ran on 4/2/13 San Francisco Business Times: “Webster Street building on the block in Oakland” ran on 4/5/13 GlobeSt: “HFF Marketing Sale of Plaza 360” ran on 4/4/13 BANG: “'First Friday' film will highlight Oakland event and crime responses” ran on 4/4/13 Oakland North: “Oakland seniors team up with district associations to make it easier to get around” ran on 4/3/13 Upstart Business Journal: “Beware of Cats: The Internet Cat Video Festival expands east and west” ran on 4/3/13 KALW: “East Bay Express: Underground Dining Goes Online” ran on 4/2/13
Projects UNDERWAY
Press Releases:
Beautification update re: back of BART planters, big belly trash compactors etc. (awaiting further details so draft can be compiled for a Spring reveal.)
Media Inquiries/Pitches:
Gallen.Neilly spoke with Sean Kennedy of Good News Oakland re: recent happenings in the Districts… including the leased square footage release. Sean says he is interested in doing a story on the amount of leases and new businesses coming into Oakland for Good News Oakland and KGO. Gallen.Neilly to target specific interview opportunities for Sean for a bigger story. Coordinate meet w/Susan Piperato (NREI) for this summer. Good News Oakland/KGO follow-ups to be made to Sean Kennedy re: further initiatives to bring new businesses to Oakland- possible to include/interview. Crime Mapping –Several brokers like the crime mapping website – to be used by brokers, with the media, etc. as needed. Reviewing national trade publication editorial calendars for opportunities to contribute positive-positioning Oakland articles or arrange interviews for scheduled features in Spring issues o Oakland Magazine: (July/August Issue) – “Best of Oakland & the East Bay” – Deadline May 31 (this is a nomination process, forms will be available online soon.) o Diablo Magazine: (July Issue) – “Diablo Profiles Spotlight: Best of the East Bay” – Deadline May 15
Other:
International Downtown Association Awards Nomination Forms- Gallen.Neilly reached out to the IDA and will help coordinate the districts’ entry for their annual awards. Sent out additional information as of 4/15. Deadline for submission is June 14. Coordinate with the Districts on Oakland’s Flickr account and to see how to post additional photo’s with team members to give access to the media for downloads. Oakland Restaurant Survey, suggested to the districts for stats, in progress District ‘Tweet-of-the-Week’-- plan in progress to strengthen social media platform on a schedule
Market Positioning & Media Strategies 100 Pringle Ave, Suite 233, Walnut Creek, CA 94596 P: (925) 930-9848 F: (925) 930-9903 www.gallen.com
2013 Sponsorship Program
Oakland Art Murmur
473 25th Street Oakland, CA 94612
T 510-652-4085
F 510-735-8998
E [email protected]
What is Oakland Art Murmur?
Oakland Art Murmur, Inc. (“Oakland Art Murmur” or“ OAM”) is a constantly evolving organization. Over the past six years, it has been perceived at various times as a gallery collective, a gallery walk, a gallery district, a craft fair, a community event, and a First Friday street party. Today Oakland Art Murmur is something else completely: a non-profit organization run by a part-time Executive Director and a volunteer board of seven Directors, who work in various ways to forward Oakland Art Murmur’s longstanding mission of increasing awareness of, and participation in, the visual arts in Oakland.
2013 Goals
Our goals for 2013 are to: • Increase foot traffic to affiliated gallery exhibitions in general, and especially on days other than First Friday, including weekday hours, Thursday evenings, and Saturday afternoons; • Increase the quality of traffic to affiliated gallery exhibitions (e.g. attracting an audience who is truly eager to engage, as well as more curators, critics, and collectors); • • • •
Draw new visitors from around the Bay Area to affiliated galleries; Draw visitors from other cities, states, and countries to affiliated galleries; Provide a positive and engaging experience to all visitors; and, Raise Oakland’s profile as a respected contemporary art destination, on a par with other comparable gallery communities and markets such as Brooklyn, Los Angeles, and San Francisco.
Oakland Art Murmur - 2013 Sponsorship Program
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Programs and Activities
Oakland Art Murmur has several programs in place to support these goals, including: A New and Improved Website listing locations, exhibitions, and special events at affiliated venues. • 130,224 unique visitors in 2012 • Up to 7,000 unique visitors on First Fridays alone • An average of 700 maps downloaded each First Friday. (Member galleries may post content relevant to their
gallery, subject to terms below.) Print Guides showing locations of affiliated galleries printed several times a year. • 17,000 First Friday and Saturday Stroll postcards printed in 2012 • 30,000 Gallery Guides printed in 2012, distributed via SFAQ, affiliated galleries, Visit Oakland offices,
Community Benefit Districts (CBD) offices, Oakland Airport Information Desks, and East Bay and San
Francisco Hotel Concierges Facebook presence • 7,335 followers on our Facebook page • 2,326 followers on Facebook group • Affiliates can post updates and create events Monthly Walking Tours - Gallery Directors and other members of the art community volunteer to lead monthly walking tours on the third Saturday of the month. Tours focus on a specific district bringing visitors to 4-5 galleries for short introductions to the gallery’s programming and their current show. Friends of Oakland Art Murmur - OAM is building a community of supporters who have a serious commitment to art in Oakland. In exchange for a donation, “Friends” of OAM are invited to special private events at the galleries. Both Friends and affiliates enjoy the opportunity to engage with each other and with Oakland’s art and artists on a more intimate basis than at a typical First Friday Art Murmur event. Cultural Partnerships - New cultural partnerships with the Oakland Museum of California, Oakland Ballet, and the Oakland East Bay Symphony (among others) allow us to cross-market to one another’s members and audiences. Media Partnerships - Partnerships with the East Bay Express, Juxtapoz Magazine, and SFAQ generated tens of thousands of dollars worth of free print advertising for Oakland Art Murmur galleries in 2012. Group Negotiating Power - Our galleries have in the past teamed up to get specially discounted rates on advertising in regional and national art publications and on booths at the San Francisco Art Fairs. Press Team - Executive Director (currently Danielle Fox) and Board President (currently Marshall Lamm, Director of MLPR, a national public relations agency), available to answer press inquiries, distribute press releases, and respond to communication challenges on behalf of the gallery community. Advocacy - Executive Director and Board of Directors maintain relationships with the City of Oakland, Visit Oakland, the Community Benefit Districts and other stakeholders, to represent the interests of the affiliates when policy decisions are being made. Board and Advisory Council - OAM Affiliates are supported by a Board with a wide range of professional expertise. In addition, in 2013 we will be building an Advisory Council as a way to consolidate endorsements and support from prominent members of the art and business communities. Oakland Art Murmur - 2013 Sponsorship Program
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Who Benefits?
OAKLAND’S GALLERIES AND VISUAL ART EXHIBITION SPACES benefit from increased attendance, increased quality of visitors, increased potential for sales, and increased publicity.
ARTISTS benefit from having more people see their work, more publicity, and more potential for sales. In 2012, OAM venues showed over 1,200 artists in over 400 exhibitions and collectively paid out over $125,000 to artists, most of whom live or work in Oakland or the East Bay.
NEIGHBORHOODS benefit from seeing empty storefronts and warehouses transformed into galleries, from secondary business generated by galleries, from increased foot traffic in the areas around galleries, and from press about the creativity and vitality of Oakland’s gallery districts.
THE CITY OF OAKLAND benefits from increased business generated by the galleries, from OAM’s ongoing efforts to draw out-of-town visitors to Oakland for the first time, from OAM’s commitment to providing a positive and engaging cultural experience for visitors when they do come, and most of all, from all the positive press that OAM and the visual arts constantly generate about the city’s cultural renaissance and revival.
Anyone who cares about Oakland’s Galleries, Artists, Neighborhoods, and the City itself should be supporting the efforts of the Oakland Art Murmur organization.
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Sponsorship Categories
PRIMARY SPONSORS Donation of $3,000 or more
• Logo placement (if applicable) on the home page of OAM’s website with a description of your business, and a link to your website. • Logo placement on all First Friday and Saturday Stroll postcards, as well as any posters or event programs that might be printed throughout the year. • Two tickets to our annual fundrasing gala, Flourish. • Reciprocal promotion of sponsor’s cultural activities. • Membership with Friends of OAM at the Major Donor level which incudes: • Invitation to four annual gallery district nights with refreshments and entertainment. • Discounts with OAM’s Cultural Partners, including the Oakland East Bay Symphony, Oakland Ballet, and Oakland Museum of California. • Invitation to two annual supporter events, including private tours of museum exhibitions, printing presses, and art collections. • Discounts at galleries incuding SLATE contemporary, Chandra Cerrito Contemporary, Mercury 20 Gallery, Swarm, PHOTO, Betti Ono Gallery, Manna Gallery, Roscoe Ceramic Gallery, and Classic Cars West. • Discounts at Affiliated Retailers Crown Nine and Marion & Rose.
PROGRAM SPONSORS Donation of $1,000 or more and identification with a specific program
• Logo placement (if applicable) on the home page of OAM’s website with a description of your business, and a link to your website. • Logo printing, or individual acknowledgement, on any materials related to the specific programs or projects being sponsored. • One ticket to our annual fundraising gala, Flourish. • Reciprocal promotion of sponsor’s cultural activities. • Invitation to four annual gallery district nights with refreshments and entertainment. • Discounts with OAM’s Cultural Partners including the Oakland East Bay Symphony, Oakland Ballet, and Oakland Museum of California.
2013 Programs to be Sponsored:
Third Saturday Walking Tour - This program needs advertising, card printing, and honoraria for external leaders. The name of sponsors who fund this program will appear on cards. Friends of OAM - This program needs refreshments and entertainment for special member evenings. The name of sponsors who fund this program will appear on newsletter, Friends page of website, and signage at events. Flourish - This program supports our annual fundraising gala, to be held in the fall of 2013. The name of sponsors who fund this program will appear on invitations and programs.
Oakland Art Murmur - 2013 Sponsorship Program
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Print Promotion - This program helps pay to have a trifold 8.5 x 11 brochure designed and printed that can be distributed to galleries, hotels, and at tourist information desks throughout the region.
MAJOR DONORS - BUSINESS Donation of $500 or more
• Logo placement on the home page of OAM’s website with a description of your business, and a link to your website. • Two tickets to our annual fundraising gala, Flourish. • Invitation to four annual gallery district nights with refreshments and entertainment. • Discounts with OAM’s Cultural Partners including the Oakland East Bay Symphony, Oakland Ballet, and Oakland Museum of California.
MEDIA PARTNER Commitment agreed for ongoing print and online promotion on a limited basis, in-kind
donation valued in excess of $1,000. • Logo placement on the home page of OAM’s website with a description of your business, and a link to your website. • Two tickets to our annual fundraising gala, Flourish. • Reciprocal promotion of your cultural activities. • Invitation to four annual gallery district nights with refreshments and entertainment. • Discounts with OAM’s Cultural Partners including the Oakland East Bay Symphony, Oakland Ballet, and Oakland Museum of California.
MEDIA SPONSOR Commitment agreed for ongoing print promotion on an annual basis, in-kind donation
valued in excess of $10,000. • Logo placement on the home page of OAM’s website with a description of your business, and a link to your website. • Two tickets to our annual fundraising gala, Flourish. • Reciprocal promotion of your cultural activities. • Invitation to four annual gallery district nights with refreshments and entertainment. • Discounts with OAM’s Cultural Partners including the Oakland East Bay Symphony, Oakland Ballet, and Oakland Museum of California. • Logo placement on printed First Friday and Saturday Stroll cards, and on print advertising within the partnership.
CULTURAL PARTNERS Dispay OAM logo on website; agreed exchange of cross-promotion services and/
or discounts for members. • Invitation to four annual gallery district nights with refreshments and entertainment. • Opportunities to engage with a growing network of patrons of the visual arts at Friends of OAM events including Sponsors, Major Donors, and Supporters. • Logo placement on the home page of OAM’s website with a description of your business, and a link to your website. • Reciprocal promotion of your cultural activities.
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Becoming a Sponsor
Thank you for your interest in becoming a sponsor of Oakland Art Murmur! Following is a list of the process required to become a sponsor.
Process
1. 2. 3. 4.
5. Carefully read the list of sponsorship requirements and benefits listed in sponsorship categories attached. Determine the most appropriate sponsorship category for your business. Fill out the Sponsorship Profile form. Scan and email the form to [email protected] or mail a hard-copy of the form to: Oakland Art Murmur 473 25th St., Suite E Oakland, CA 94612 Submit your payment, either by check or by credit card. Make checks out to FRACTURED ATLAS with Oakland Art Murmur in the subject line and mail to the address above (Fractured Atlas is our Fiscal Sponsor and handles federal reporting and generation of letters for tax purposes). For credit card payments, use this link: https://www.fracturedatlas.org/site/contribute/donate/4476 Note that sponsorships need to be mutually agreed upon. If you are not a previous sponsor or have not been invited to sponsor Oakland Art Murmur, the sponsorship agreement is subject to approval by the Board of Directors. Please note also that donations are tax-deductable to the extent permitted by law. If you receive tickets to a special event as part of your benefits package, the value of the tickets will be deducted from the tax-deductable portion of your donation.
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2013 Sponsor Profile
Basic Information
Name of business: Address:
Phone Number: Website: Main contact name: Main contact email: Main contact cell phone:
Sponsorship Category:
❍
❍
❍
❍
❍
❍
Primary Sponsor ($3,000+)
Program Sponsor ($1,000+) Major Donor ($500+) Media Partner ($10,000+ in-kind) Media Sponsor ($1,000+ in-kind) Cultural Partner
❍ I would like to be acknowledged on your website and publicity materials as agreed.
Please email a logo and description of your business to [email protected]. Also, please provide the name of the individual or business, as you would like the acknowledgement to read:
❍ I would prefer my donation to remain anonymous
Signature:
Date:
Oakland Art Murmur - 2013 Sponsorship Program
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BROWN ACT: Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or discussed be posted at least 72 hours prior to a regular meeting. The Corporation posts agendas with the City at 1 Frank H. Ogawa Plaza, #101. Action may not be taken on items not posted on the agenda. Copies of the agenda are available from the Downtown Oakland Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are accessible to persons with disabilities. If you require special assistance to participate in the meeting, notify our office at 510 238-1122 at least 48 hours prior to the meeting. 388 19th Street Oakland, California 94612 DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530 [email protected] www.downtownoakland.org [email protected] www.lakemerritt-uptown.org
Downtown Oakland Association/Lake Merritt-Uptown District Association District Identity and Streetscape Improvement (D.I.S.I.) Committee Meeting Minutes of March 28, 2013 – 11:00 a.m. CBD Conference Room - 388 19th Street Present: Andrea Kirkpatrick, Chris Curtis, Ke Norman, Kim Bardakian
Excused Absence: Sara May, CJ Hirschfield, Laurie Cooperman-Rosen Staff: Steve Snider/District Manager, Andrew Jones/District Services Manager, Victoria Decker/Office and Operations Manager Nancy Amaral/Gallen.Neilly
PR Consultants: Guests:
Maeven McGovern/Youth Radio, Angie Remington/Mills College, Margo Dunlap/Pro Arts, Katherin Titus/Pro Arts
Discussions held and decisions made by the DISI Committee
Subject
Introductions Public comment and announcements
Discussion
Steve called the meeting to order at 11:38 a.m. Kim announced that Visit Oakland has partnered with the Oakland Athletics, the Oakland Chamber of Commerce, the City of Oakland and the districts to host Oakland A’s spirit week from April 1st through the 7th to promote the opening week of the 2013 Oakland A’s season. The committee reviewed the minutes of February 28, 2013.
Action?
Approval of the minutes of February 28, 2013
Chris moved and Andrea seconded the motion to approve the minutes of February 28, 2013. Ke abstained and the motion was approved.
Discussion of Art & Soul sponsorship, solicitation of proposal from City and review of past DISI-sponsored events
Steve explained that in past years the districts have sponsored Art & Soul in substantial amounts, but this year our budget is smaller than previous years and no money is set aside specifically for this event. Tori noted that if we do choose to sponsor Art & Soul, we do not want to wait for Samee to submit a request. The committee agreed to sponsor the event in the amount of $1,500 per district.
388 19th Street Oakland, California 94612 DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530 [email protected] www.downtownoakland.org [email protected] www.lakemerritt-uptown.org
Public Relations RFP review
Newsletter Draft Review
Gallen.Neilly Update
Other
Staff explained that we are required to go to bid every three years on all contracts worth more than $5,000 and noted that we entered into contract with Gallen.Neilly in April of 2010. The committee reviewed the RFP, which has been approved by the board presidents and committee chairs. Staff will solicit Gallen.Neilly and a few other firms in the district including Full Court Press, in addition to posting the RFP on our website and the California Downtown Association website. Staff presented the draft of the Spring Newsletter to the committee. Tori explained that we will be changing the cover photo to something more colorful, and noted the extensive list of new businesses in the districts. Steve discussed other planned marketing materials that staff is planning on using at the Annual Breakfast. Nancy discussed the work that Gallen.Neilly has done to promote the Great Wall Cat Video Festival and the Ambassador card program. Steve discussed a pop-up project he is planning with Cynthia Lee and Pro Arts who has several vacant spaces in the districts. Andrew discussed the various projects that are going to be completed this Spring and will be featured at the Spring Unveiling. Steve discussed the development and activities of HUB Oakland. Andrew discussed the city’s plans for Latham Square and how our plans have changed. Steve introduced Pro Arts, and Margo gave an overview of the Downtown Oakland Arts (DTO Arts) program and activities. There was discussion of an advertisement in the Pro Arts Gallery Guide and possible funding opportunities.
Pro Arts Gallery Guide Advertisement
Chris moved and Andrea seconded the motion to purchase a ¼ page advertisement in the Pro Arts Gallery Guide for $450 per district from the Marketing line item. The motion was approved unanimously.
Next Meeting Adjournment
April 25, 2013 The meeting was adjourned at 12:42 p.m.
Minutes taken by: Fiona Simms, Administrative Assistant
Downtown Oakland Association/Lake Merritt-Uptown District Association District Identity and Streetscape Improvement (D.I.S.I.) Committee Meeting Minutes of April 25, 2013 – 11:00 a.m. CBD Conference Room - 388 19th Street Present: Sara May, Michelle Lane, CJ Hirschfield, Maeven McGovern, Lucinda Alipio, Laurie Cooperman-Rosen (by phone)
Excused Absence: Staff: Steve Snider/District Manager, Andrew Jones/District Services Coordinator, Tori Decker/Office and Operations Manager, Fiona Simms/Administrative Assistant
Discussions held and decisions made by the DISI Committee
Subject
Introductions Public comment and announcements
Discussion
Introductions were made and the meeting was called to order. CJ Hirschfield informed the committee that the Annual Head Start Day at Fairyland was held on Friday, April 19 with 2400 people in attendance. The Fairyland adult only annual fundraiser, complete with an Oz theme, will be held on June 6th. Costumes are encouraged! She also announced a partnership with BART to install Fairyland billboards and marketing at the 19th Street station. Steve informed the group that he and Andrew would be attending the Airport Area Business Association retail Forum at the Lake Chalet on May 8th and that staff would be attending the Visit Oakland Stakeholder Summit on May 9th. Sara May explained to the group that the Jack London Improvement District was in the last week of its petition phase and that they were making a final push to outreach to property owners to secure the required 30%, and requested assistance. The Annual Breakfast meeting will be held on June 13th!
Action?
No action taken.
388 19th Street Oakland, California 94612 DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530 [email protected] www.downtownoakland.org [email protected] www.lakemerritt-uptown.org
Approval of the minutes of March 28, 2013 Meeting Public Relations RFP response review and recommendation to the boards
Approval of the minutes was tabled until the May 23rd meeting as no one in attendance was at the previous meeting. Three responses to our PR RFP were received and distributed for consideration by the committee-Gallen Neilly, Rethink Multimedia and Glass House Communications. While members of the committee and staff were impressed with the proposal from Rethink, they lacked industry specific experience. The consensus of the group was to continue contracting with Gallen Neilly for the remainder of 2013. It was proposed that at some point the districts may consider dividing the PR contract between two vendors-one to handle ORG specific issues and one to work more directly with DISI on social media marketing with a more Oakland-centric approach. Tori presented the graphic identity program, as proposed by Aspire Visual Communications, to the group. The concept played off of the current newsletter masthead that combines Uptown and Downtown in one cohesive brand. The proposal included redesign of district letterhead, banners, presentation folders and business cards. The program includes an updated color palette and suggested font styles. The identity program was well received by the group and would be taken to the board for review in May. Renee Rivera with EBBC presented a proposal for funding of the June 9, 2013 WOBO sponsored Oaklavia event at Lake Merritt. They requested a total of $3,000, $1500 from each district. It was determined the event route would only touch the LMUDA boundaries, so DOA could not fund it. In lieu of financial sponsorship from DOA, in kind services, such as ambassador support and the creation of signage alerting participants to open businesses in the area, would be provided.
No action taken.
Sara moved and CJ seconded the motion to recommend the selection of Gallen Neilly as the district PR consultant through December 31, 2013. The motion was approved unanimously.
District Identity Program review
No action taken.
Funding request from WOBO for Oaklavia
CJ moved and Lucinda seconded the motion to authorize a $1,500 sponsorship from LMUDA for Oaklavia, contingent upon the receipt of a final route map and clarification of marketing opportunities for the district. In kind services were also offered from DOA on the day of the event. The motion was approved unanimously.
Other Next Meeting Adjournment
May 23, 2013 Meeting adjourned at 12:34pm
Minutes taken by: Fiona Simms, Administrative Assistant
Gallen.Neilly – April ’13 / May ‘13 Activity
To: The Lake Merritt/Uptown & Downtown Oakland District Associations Fr: Tim Gallen, Andrew Neilly, Nancy Amaral Here is our summary report of April/May activity undertaken by Gallen.Neilly on behalf of the Lake Merritt/Uptown & Downtown Oakland Districts.
Projects COMPLETED
Media Inquiries/Pitches:
Received a phone call from ABC 7 reporter Ron Lopez re: the shooting on April 23. Gallen.Neilly consulted with Ted Tarver and then returned the reporter’s call with information on the Ambassadors serving as witnesses only by reviewing surveillance footage from local merchants. Once the reporter found out that the Ambassadors do not hold their own investigations, he seemed to lose interest… but then we informed him of the other duties of the Ambassadors and Districts and the reporter then asked to be added to our newsletter & media lists. Coordinated & attended interviews between Louise Couvelaire (LeMonde Magazine), CBD staff, hospitality & maintenance ambassadors and shop owners in Oakland regarding the districts ambassador program on 4/16… toured the districts with CBD staff & Louise. o Also coordinated a photo shoot on 4/25 with the LeMonde photographer. Prepped/planned with Ted Tarver, Ambassador Nick & Andrew Jones for the photo shoot via phone. “Lake Merritt/Uptown & Downtown Oakland District Ambassadors celebrate A's Spirit Week w/ Mayor Quan” distributed to the media on 4/4/13 Arranged interviews for Deborah Boyer, Michelle Lane, and Andrew Jones with Julie at BisNow SF regarding recent activity and future activities in the Downtown and Uptown/Lake Merritt District Associations. Coverage resulted (please see below under the “Recent Clips” section) o Snapped photo’s in and around Oakland of Deborah Boyer, Michelle Lane, Andrew Jones, and Ambassadors in Oakland a day before the interviews. o Sent photos, with captions, to Julie for use with her story. Received a phone call from Laura McCamy at Oakland Local requesting a brief interview with Steve Snider regarding Pop-up Hood and business development improvements within the districts. Arrangements were made 4/15 - monitoring media for coverage. Received a phone call from Jim Brown at the Piedmonter/Montclarion (Bay Area News Group Publication) regarding the impact the new theater has had within the districts. Andrew Jones spoke to him 4/10/13 – monitoring media for coverage. Worked with Issabella on next month’s First Friday Cat Festival and took a part in placing a front-page cover story in the San Francisco Bay Guardian on 4/9/13 with joint team effort with the Great Wall & Issabella (please see below under the “Recent Clips” section). o Sent other recent clips to Issabella regarding the First Friday Cat Festival, per her request. Sent exclusive on leasing to Natalie Dolce (GlobeSt)- clip resulted on 3/17 (please see below under the “Recent Clips” section). Coordinated with Mike Mibach of KTVU for Ambassador Card pitch- Mike could not get the pitch approved in his morning planning meeting
Other:
IDA Feature opportunity for Oakland – Gallen.Neilly has coordinated with the IDA to have the districts featured as their “Downtown of the Month” for the upcoming month. Gallen.Neilly provided a suggested quote to Steve Snider, on behalf of the Districts, for a request re: Jack London Improvement Districts. Oakland A’s Spirit Week – Gallen.Neilly suggested possibly having Ambassadors wear A’s T-Shirts/Hats for that week for media photo opp. o Pitched to Visit Oakland/A’s on KGO Radio o Tweeted and Facebooked the tie in with the Ambassadors wearing the hats and a contest that Visit Oakland promoted for A’s Spirit Week. Broker focus mtg. held on 3/26/13 – next steps include possible roundtable with the media, brokers and their senior research analysts re: stats within the districts Monitored activity feed for Uptown & Downtown Oakland on a weekly basis - Social Media (Twitter, Facebook, LinkedIn Oakland ‘Groups’ page) CBD Monthly Eblast: Gathered content ideas each month for EBlast’s that are distributed to the CBD’s lists. (Ongoing) Gallen.Neilly attends all DISI and Board mtgs.
Recent Clips
Laney Tower: “Cat Vid Fest: a social experiment” ran on 5/16/13 NPR (NET): “Internet Cat Video Festival” ran on 5/14/13 KTVU: “KTVU 5/4/13 & TV36 5/5/13” ran on 5/13/13 Yahoo News: “Oakland's Cat Video Fest Features High Tech, All Things Cat” ran on 5/13/13 SFGate: “LOL and squeeee! It’s Oakland’s Internet Cat Video Festival” ran on 5/13/13 YahooNews: “Laughter and meows at Oakland’s Internet Cat Video Festival” ran on 5/12/13 East Bay Express: “Internet Cat Video Festival (Events)” posted on 5/11/13 LA Times: “Oakland hosts 2nd Internet Cat Video Festival (and Grumpy Cat, too)” ran on 5/11/13 7x7 SF Magazine: “Three Reasons to Cross the Bay Bridge” ran on 5/11/13
Market Positioning & Media Strategies 100 Pringle Ave, Suite 233, Walnut Creek, CA 94596 P: (925) 930-9848 F: (925) 930-9903 www.gallen.com
Events Around the Bay Area: “Oakland Internet Cat Video Festival Hosted By The Great Wall of Oakland” ran on 5/11/13 Mouse Breath: “Internet Cat Video Fest Hits the West Coast this Weekend with Cat-Art-Tech Catstravaganza!” ran on 5/10/13 SF Weekly: “Not Enough Pussy Love! Oakland's Internet Cat Video Festival” ran on 5/10/13 Oakland Local: “OakCatVidFest brings cat videos out of YouTube's dark corners, into the streets” ran on 5/10/13 Bay Area News Group Publications: “Cat Video Fest comes to Oakland May 11” ran on 5/10/13 KQED: “OakCatVidFest is in Fact an Oakland Festival of Cat Videos” ran on 5/9/13 Diablo Magazine: “Top Tickets: May 8-14” ran on 5/7/13 Pet Food Express: “East Bay SPCA Beneficiary of the Oakland Internet Cat Video Festival” ran on 5/7/13 East Bay Express: “Internet Cat Videos Go Public” ran on 5/6/13 KTVU: “Jack's Night Market lights up Oakland's waterfront” ran on 5/4/13 East Bay Express: “First Friday, The Movie” ran on 5/3/13 San Francisco Business Times: “The Glue Network sticks charities onto brands” ran on 5/3/13 Boston Globe: “When it comes to excitement, Boston can't match Oakland” ran on 5/2/13 SFGate: “Internet Cat Video Fest pounces into Oakland” ran on 5/1/13 SF Broadway: “The Oakland Internet Cat Video Festival Schedule Announced” ran on 4/30/13 Oakland Local: “Oakland Social: 'New Urban Eating' tells story of food in Oakland” ran on 4/26/13 San Francisco Business Times: “Oakland buildings hit block” ran on 4/26/13 Bay Area News Group Publications: “Oakland: Internet Cat Video Festival to debut in Uptown district” ran on 4/25/13 Oakland Local: “Tribune Tavern opens in Oakland (Community Voices)” ran on 4/22/13 Our Oakland Blog: “First Friday Fun” ran on 4/14/13 Rockridge Patch: “Thousands of Feline Fanciers to Gather at Oakland Internet Cat Video Festival” ran on 4/12/13 BisNow (SF): “Oakland's A for Activity” ran on 4/11/13 NBC Bay Area: “Sculpture Park Rises Up in Downtown Oakland” ran on 4/8/13 Bay Area News Group: “New Uptown Art Park highlights latest transformation of Oakland neighborhood” ran on 4/7/13 NREI: “String of Leasing Deals Strengthens Oakland Market” ran on 4/2/13 San Francisco Business Times: “Webster Street building on the block in Oakland” ran on 4/5/13 GlobeSt: “HFF Marketing Sale of Plaza 360” ran on 4/4/13 BANG: “'First Friday' film will highlight Oakland event and crime responses” ran on 4/4/13 Oakland North: “Oakland seniors team up with district associations to make it easier to get around” ran on 4/3/13 Upstart Business Journal: “Beware of Cats: The Internet Cat Video Festival expands east and west” ran on 4/3/13 KALW: “East Bay Express: Underground Dining Goes Online” ran on 4/2/13
Projects UNDERWAY
Press Releases:
Beautification update re: back of BART planters, big belly trash compactors etc. (awaiting further details so draft can be compiled for a Spring reveal.)
Media Inquiries/Pitches:
Gallen.Neilly spoke with Sean Kennedy of Good News Oakland re: recent happenings in the Districts… including the leased square footage release. Sean says he is interested in doing a story on the amount of leases and new businesses coming into Oakland for Good News Oakland and KGO. Gallen.Neilly to target specific interview opportunities for Sean for a bigger story. Coordinate meet w/Susan Piperato (NREI) for this summer. Good News Oakland/KGO follow-ups to be made to Sean Kennedy re: further initiatives to bring new businesses to Oakland- possible to include/interview. Crime Mapping –Several brokers like the crime mapping website – to be used by brokers, with the media, etc. as needed. Reviewing national trade publication editorial calendars for opportunities to contribute positive-positioning Oakland articles or arrange interviews for scheduled features in Spring issues o Oakland Magazine: (July/August Issue) – “Best of Oakland & the East Bay” – Deadline May 31 (this is a nomination process, forms will be available online soon.) o Diablo Magazine: (July Issue) – “Diablo Profiles Spotlight: Best of the East Bay” – Deadline May 15
Other:
International Downtown Association Awards Nomination Forms- Gallen.Neilly reached out to the IDA and will help coordinate the districts’ entry for their annual awards. Sent out additional information as of 4/15. Deadline for submission is June 14. Coordinate with the Districts on Oakland’s Flickr account and to see how to post additional photo’s with team members to give access to the media for downloads. Oakland Restaurant Survey, suggested to the districts for stats, in progress District ‘Tweet-of-the-Week’-- plan in progress to strengthen social media platform on a schedule
Market Positioning & Media Strategies 100 Pringle Ave, Suite 233, Walnut Creek, CA 94596 P: (925) 930-9848 F: (925) 930-9903 www.gallen.com
2013 Sponsorship Program
Oakland Art Murmur
473 25th Street Oakland, CA 94612
T 510-652-4085
F 510-735-8998
E [email protected]
What is Oakland Art Murmur?
Oakland Art Murmur, Inc. (“Oakland Art Murmur” or“ OAM”) is a constantly evolving organization. Over the past six years, it has been perceived at various times as a gallery collective, a gallery walk, a gallery district, a craft fair, a community event, and a First Friday street party. Today Oakland Art Murmur is something else completely: a non-profit organization run by a part-time Executive Director and a volunteer board of seven Directors, who work in various ways to forward Oakland Art Murmur’s longstanding mission of increasing awareness of, and participation in, the visual arts in Oakland.
2013 Goals
Our goals for 2013 are to: • Increase foot traffic to affiliated gallery exhibitions in general, and especially on days other than First Friday, including weekday hours, Thursday evenings, and Saturday afternoons; • Increase the quality of traffic to affiliated gallery exhibitions (e.g. attracting an audience who is truly eager to engage, as well as more curators, critics, and collectors); • • • •
Draw new visitors from around the Bay Area to affiliated galleries; Draw visitors from other cities, states, and countries to affiliated galleries; Provide a positive and engaging experience to all visitors; and, Raise Oakland’s profile as a respected contemporary art destination, on a par with other comparable gallery communities and markets such as Brooklyn, Los Angeles, and San Francisco.
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Programs and Activities
Oakland Art Murmur has several programs in place to support these goals, including: A New and Improved Website listing locations, exhibitions, and special events at affiliated venues. • 130,224 unique visitors in 2012 • Up to 7,000 unique visitors on First Fridays alone • An average of 700 maps downloaded each First Friday. (Member galleries may post content relevant to their
gallery, subject to terms below.) Print Guides showing locations of affiliated galleries printed several times a year. • 17,000 First Friday and Saturday Stroll postcards printed in 2012 • 30,000 Gallery Guides printed in 2012, distributed via SFAQ, affiliated galleries, Visit Oakland offices,
Community Benefit Districts (CBD) offices, Oakland Airport Information Desks, and East Bay and San
Francisco Hotel Concierges Facebook presence • 7,335 followers on our Facebook page • 2,326 followers on Facebook group • Affiliates can post updates and create events Monthly Walking Tours - Gallery Directors and other members of the art community volunteer to lead monthly walking tours on the third Saturday of the month. Tours focus on a specific district bringing visitors to 4-5 galleries for short introductions to the gallery’s programming and their current show. Friends of Oakland Art Murmur - OAM is building a community of supporters who have a serious commitment to art in Oakland. In exchange for a donation, “Friends” of OAM are invited to special private events at the galleries. Both Friends and affiliates enjoy the opportunity to engage with each other and with Oakland’s art and artists on a more intimate basis than at a typical First Friday Art Murmur event. Cultural Partnerships - New cultural partnerships with the Oakland Museum of California, Oakland Ballet, and the Oakland East Bay Symphony (among others) allow us to cross-market to one another’s members and audiences. Media Partnerships - Partnerships with the East Bay Express, Juxtapoz Magazine, and SFAQ generated tens of thousands of dollars worth of free print advertising for Oakland Art Murmur galleries in 2012. Group Negotiating Power - Our galleries have in the past teamed up to get specially discounted rates on advertising in regional and national art publications and on booths at the San Francisco Art Fairs. Press Team - Executive Director (currently Danielle Fox) and Board President (currently Marshall Lamm, Director of MLPR, a national public relations agency), available to answer press inquiries, distribute press releases, and respond to communication challenges on behalf of the gallery community. Advocacy - Executive Director and Board of Directors maintain relationships with the City of Oakland, Visit Oakland, the Community Benefit Districts and other stakeholders, to represent the interests of the affiliates when policy decisions are being made. Board and Advisory Council - OAM Affiliates are supported by a Board with a wide range of professional expertise. In addition, in 2013 we will be building an Advisory Council as a way to consolidate endorsements and support from prominent members of the art and business communities. Oakland Art Murmur - 2013 Sponsorship Program
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Who Benefits?
OAKLAND’S GALLERIES AND VISUAL ART EXHIBITION SPACES benefit from increased attendance, increased quality of visitors, increased potential for sales, and increased publicity.
ARTISTS benefit from having more people see their work, more publicity, and more potential for sales. In 2012, OAM venues showed over 1,200 artists in over 400 exhibitions and collectively paid out over $125,000 to artists, most of whom live or work in Oakland or the East Bay.
NEIGHBORHOODS benefit from seeing empty storefronts and warehouses transformed into galleries, from secondary business generated by galleries, from increased foot traffic in the areas around galleries, and from press about the creativity and vitality of Oakland’s gallery districts.
THE CITY OF OAKLAND benefits from increased business generated by the galleries, from OAM’s ongoing efforts to draw out-of-town visitors to Oakland for the first time, from OAM’s commitment to providing a positive and engaging cultural experience for visitors when they do come, and most of all, from all the positive press that OAM and the visual arts constantly generate about the city’s cultural renaissance and revival.
Anyone who cares about Oakland’s Galleries, Artists, Neighborhoods, and the City itself should be supporting the efforts of the Oakland Art Murmur organization.
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Sponsorship Categories
PRIMARY SPONSORS Donation of $3,000 or more
• Logo placement (if applicable) on the home page of OAM’s website with a description of your business, and a link to your website. • Logo placement on all First Friday and Saturday Stroll postcards, as well as any posters or event programs that might be printed throughout the year. • Two tickets to our annual fundrasing gala, Flourish. • Reciprocal promotion of sponsor’s cultural activities. • Membership with Friends of OAM at the Major Donor level which incudes: • Invitation to four annual gallery district nights with refreshments and entertainment. • Discounts with OAM’s Cultural Partners, including the Oakland East Bay Symphony, Oakland Ballet, and Oakland Museum of California. • Invitation to two annual supporter events, including private tours of museum exhibitions, printing presses, and art collections. • Discounts at galleries incuding SLATE contemporary, Chandra Cerrito Contemporary, Mercury 20 Gallery, Swarm, PHOTO, Betti Ono Gallery, Manna Gallery, Roscoe Ceramic Gallery, and Classic Cars West. • Discounts at Affiliated Retailers Crown Nine and Marion & Rose.
PROGRAM SPONSORS Donation of $1,000 or more and identification with a specific program
• Logo placement (if applicable) on the home page of OAM’s website with a description of your business, and a link to your website. • Logo printing, or individual acknowledgement, on any materials related to the specific programs or projects being sponsored. • One ticket to our annual fundraising gala, Flourish. • Reciprocal promotion of sponsor’s cultural activities. • Invitation to four annual gallery district nights with refreshments and entertainment. • Discounts with OAM’s Cultural Partners including the Oakland East Bay Symphony, Oakland Ballet, and Oakland Museum of California.
2013 Programs to be Sponsored:
Third Saturday Walking Tour - This program needs advertising, card printing, and honoraria for external leaders. The name of sponsors who fund this program will appear on cards. Friends of OAM - This program needs refreshments and entertainment for special member evenings. The name of sponsors who fund this program will appear on newsletter, Friends page of website, and signage at events. Flourish - This program supports our annual fundraising gala, to be held in the fall of 2013. The name of sponsors who fund this program will appear on invitations and programs.
Oakland Art Murmur - 2013 Sponsorship Program
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Print Promotion - This program helps pay to have a trifold 8.5 x 11 brochure designed and printed that can be distributed to galleries, hotels, and at tourist information desks throughout the region.
MAJOR DONORS - BUSINESS Donation of $500 or more
• Logo placement on the home page of OAM’s website with a description of your business, and a link to your website. • Two tickets to our annual fundraising gala, Flourish. • Invitation to four annual gallery district nights with refreshments and entertainment. • Discounts with OAM’s Cultural Partners including the Oakland East Bay Symphony, Oakland Ballet, and Oakland Museum of California.
MEDIA PARTNER Commitment agreed for ongoing print and online promotion on a limited basis, in-kind
donation valued in excess of $1,000. • Logo placement on the home page of OAM’s website with a description of your business, and a link to your website. • Two tickets to our annual fundraising gala, Flourish. • Reciprocal promotion of your cultural activities. • Invitation to four annual gallery district nights with refreshments and entertainment. • Discounts with OAM’s Cultural Partners including the Oakland East Bay Symphony, Oakland Ballet, and Oakland Museum of California.
MEDIA SPONSOR Commitment agreed for ongoing print promotion on an annual basis, in-kind donation
valued in excess of $10,000. • Logo placement on the home page of OAM’s website with a description of your business, and a link to your website. • Two tickets to our annual fundraising gala, Flourish. • Reciprocal promotion of your cultural activities. • Invitation to four annual gallery district nights with refreshments and entertainment. • Discounts with OAM’s Cultural Partners including the Oakland East Bay Symphony, Oakland Ballet, and Oakland Museum of California. • Logo placement on printed First Friday and Saturday Stroll cards, and on print advertising within the partnership.
CULTURAL PARTNERS Dispay OAM logo on website; agreed exchange of cross-promotion services and/
or discounts for members. • Invitation to four annual gallery district nights with refreshments and entertainment. • Opportunities to engage with a growing network of patrons of the visual arts at Friends of OAM events including Sponsors, Major Donors, and Supporters. • Logo placement on the home page of OAM’s website with a description of your business, and a link to your website. • Reciprocal promotion of your cultural activities.
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Becoming a Sponsor
Thank you for your interest in becoming a sponsor of Oakland Art Murmur! Following is a list of the process required to become a sponsor.
Process
1. 2. 3. 4.
5. Carefully read the list of sponsorship requirements and benefits listed in sponsorship categories attached. Determine the most appropriate sponsorship category for your business. Fill out the Sponsorship Profile form. Scan and email the form to [email protected] or mail a hard-copy of the form to: Oakland Art Murmur 473 25th St., Suite E Oakland, CA 94612 Submit your payment, either by check or by credit card. Make checks out to FRACTURED ATLAS with Oakland Art Murmur in the subject line and mail to the address above (Fractured Atlas is our Fiscal Sponsor and handles federal reporting and generation of letters for tax purposes). For credit card payments, use this link: https://www.fracturedatlas.org/site/contribute/donate/4476 Note that sponsorships need to be mutually agreed upon. If you are not a previous sponsor or have not been invited to sponsor Oakland Art Murmur, the sponsorship agreement is subject to approval by the Board of Directors. Please note also that donations are tax-deductable to the extent permitted by law. If you receive tickets to a special event as part of your benefits package, the value of the tickets will be deducted from the tax-deductable portion of your donation.
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2013 Sponsor Profile
Basic Information
Name of business: Address:
Phone Number: Website: Main contact name: Main contact email: Main contact cell phone:
Sponsorship Category:
❍
❍
❍
❍
❍
❍
Primary Sponsor ($3,000+)
Program Sponsor ($1,000+) Major Donor ($500+) Media Partner ($10,000+ in-kind) Media Sponsor ($1,000+ in-kind) Cultural Partner
❍ I would like to be acknowledged on your website and publicity materials as agreed.
Please email a logo and description of your business to [email protected]. Also, please provide the name of the individual or business, as you would like the acknowledgement to read:
❍ I would prefer my donation to remain anonymous
Signature:
Date:
Oakland Art Murmur - 2013 Sponsorship Program
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