eBook Mobile App Revolution

JOI N THE MOBI LE APP REVOLUTI ON: 8 STEPS TO BUI LDI NG MOBI LE APPS FAST I N THE CLOUD 1
Join the
8 Steps to building mobile apps fast in the cloud
MOBILE APP
REVOLUTION
CONTENTS
Believe in the power of mobile! 3
#1 Embrace mobile design principles 4
#2 Lose your old infrastructure 5
#3 Scale to millions, safely 6
#4 Turn users into believers 7
#5 Free your customer data 8
#6 “Mobilize” every developer 9
#7 Democratize mobile app development 10
#8 Get on the fastest path to mobile freedom 11
Join the revolution today 12
8 STEPS TO
BUILDING
MOBILE APPS
FAST IN THE CLOUD
JOI N THE MOBI LE APP REVOLUTI ON: 8 STEPS TO BUI LDI NG MOBI LE APPS FAST I N THE CLOUD 3
People use hand-held devices for everything from
communicating and playing games to shopping and surf-
ing the Internet. In fact, it’s nearly impossible to pry the
phone out of some people’s hands. The shift to
mobile devices offers exciting new ways for businesses to
engage with customers and employees quickly, continu-
ously, and cost-effectively. And yet, many companies are
struggling to take advantage of these opportunities. They
worry about security and scalability. Or they don’t have
experienced developers. Don’t wait. Your customers and
employees are already mobile. And you need to be too.
If you don’t enable your employees to communicate or
access their data from anywhere, your best ones might be
heading for the door. If you don’t share customer infor-
mation on-the-go with partners, distributors, and
BELIEVE IN THE POWER OF MOBILE!
suppliers, your growth will stall.
And if you don’t connect with
customers to provide the best
possible experience, they’ll find
someone who will.
The challenge for today’s IT
departments is to quickly
develop the mobile apps
businesses demand. Connecting
with customers, employees, partners,
and products requires a mobile strategy that
keeps up with them. This eBook shares 8 ways to help you
develop mobile apps faster. Don’t get left behind. The
mobile revolution waits for nobody.
The times have changed. It’s a mobile world.
By 2015 mobile app/dev projects
targeting smartphones and tablets will outnumber
PC projects by 4:1.
Gartner Predicts, 2012
By 2016 US users accessing the Internet through PCs
will shrink from 240 million consumers to 225 million. And, US
mobile users will increase from 174 million to 265 million.
IDC, Worldwide New Media Market Model, 2012
Having everything at a rep’s fingertips—
wherever they are—helps them work
faster and be more effective.
Dave Schwehm, VP of Community Solutions,
Time Warner Cable.
READ CUSTOMER STORY
JOI N THE MOBI LE APP REVOLUTI ON: 8 STEPS TO BUI LDI NG MOBI LE APPS FAST I N THE CLOUD 4
EMBRACE MOBILE DESIGN PRINCIPLES
With mobile, businesses can engage more closely with
their consumer and corporate customers, employees, and
partners. When you plan your app development strategy,
think about how you can extend your data to build con-
nections. Don’t just make cool event- or promo-driven
apps that don’t help your business. Create apps that are
meaningful. For both consumers and employees.
Mobile’s greatest value is making data available on the go.
Mobile apps can give shoppers the ability to see infor-
mation on past purchases, support tickets, or upcoming
deliveries. Anywhere, on any device. They let businesses
deliver offers based on a customer’s location. Or build
products that signal maintenance needs in real time. And,
mobile apps let employees access data and workflow
process anywhere, anytime. So they can get more done in
less time.
It’s a paradigm shift for IT departments. They have a new
focus. Bringing customer data safely and easily to hand-
held devices.
Before you decide which concepts to push from your whiteboard into your
customers’ hands, consider these aspects of your app:
Purpose: Is the app for
collaboration, communication,
transactions, or entertainment?
Users: Is it for customers,
partners, or employees?
Social: How can social
media enhance the
experience?
Data: What data needs to
be delivered and how fast is
it refreshed?
Device: What native phone
features can enhance the
experience? Should the app
be native, hybrid, or HTML5?
Create engaging apps that put customers first.
#
1
76% of businesses say mobile devices increased employee
responsiveness and decision-making speed.
Cisco Systems, The Expanding Role of Mobility in the Workplace, 2012
4X
MOBILE APP
USERS ARE
MORE ENGAGED
comScore Mobile Metrix,
March 2012
Business
Innovation Infrastructure
Management
MANAGEMENT
INFRASTRUCTURE
Governance
& Change
Management
Innovation
Keeping The
Lights On
INNOVATION
Governance
& Change
Management
Radical changes in enterprise computing are underway, but
application infrastructure isn’t keeping up.
JOI N THE MOBI LE APP REVOLUTI ON: 8 STEPS TO BUI LDI NG MOBI LE APPS FAST I N THE CLOUD 5
LOSE YOUR OLD INFRASTRUCTURE
Many of today’s systems—including Lotus Notes, .NET,
and Oracle—were created before social and mobile took
over the world. Legacy technologies require complex
software stacks and frequent upgrades. Along with on-
going hardware maintenance. And, their user interfaces
don’t translate easily to mobile, if at all.
Smart IT departments realize they don’t want to be in
infrastructure maintenance mode. They are moving
to the cloud so they can focus on solving business
issues, not infrastructure ones. Cloud platforms
instantly deliver services that can take weeks to build out
on legacy systems.
Developers never have to install servers, data centers, da-
tabases, or software stacks. Instead, they move straight to
the business logic and user experiences that differentiate
brands and innovate for customers.
Cloud platforms include these services out of the box:
Infrastructure: Hardware, software stack, and storage
Application: Web services, security, and access model
Operations: Authentication, monitoring and back up, and
patch management
Platform: APIs, security, search, and identity
Mobile: Geo-location APIs, REST APIs, and native SDKs
Social: Feeds, profiles, status updates, and file sharing
$
80
%
of IT time, resources, and budget is
spent keeping the lights on
Gartner Predictions 2012
#
2
The traditional model for enterprise application distribution
and deployment is quickly being obsoleted by the cloud
PaaS/app store model.
IDC Predictions 2012: Competing for 2020
Mobile
Internet traffic
has grown rapidly
2009
FROM
TO
2013
13
%
1
%
JOI N THE MOBI LE APP REVOLUTI ON: 8 STEPS TO BUI LDI NG MOBI LE APPS FAST I N THE CLOUD 6
Although it’s usually—but not always—easier to pre-
dict the number of users for business apps, a good, viral,
consumer app can easily overwhelm a data center, and
your brand can take a big hit. Services like Instagram and
Twitter process tens of thousands of posts each minute.
And Google fields a whopping 700,000 searches every
60 seconds. Prepare yourself for success. A cloud-based
solution puts you in the position to capitalize, not crash,
if your wildest expectations are exceeded. Managing scal-
ability issues is another way the cloud is winning.
When company and customer data is accessed on mobile
devices, you need to know it is secure. You want a plat-
form with certifications for all major worldwide secu-
rity and data privacy standards, covering all IT systems
(including third-party ones). And, be sure all standard
requirements are met for security, availability, integrity
and confidentiality.
SCALE TO MILLIONS, SAFELY
Designing apps for millions of connected devices creates
new scalability and security challenges.
What do you look for?
Security standards: AICPA, ISO27001, VeriSign, and
SysTrust
Data privacy compliance: Meet even the strictest require-
ments (including those from Germany, the rest of the EU, and
Japan)
Government approval: For all US agencies
Stat Counter Global Stats, November, 2012
#
3
As mobile apps access more customer and enterprise data, authentication and
identity are increasingly crucial. Users are frustrated by a proliferation of pass-
words, and businesses struggle with security and compliance. Just as consumer
social platforms like Facebook can manage consumer identities across multiple
websites, companies need a single identity across all their own apps.
Businesses need to be able to easily design roles, permissions, and profiles,
restrict access to specific information, and enforce their security policies on mo-
bile apps. They also need to be able to shut down and erase data from lost or
stolen devices, or customize different elements that are available in the mobile
client.
If your app doesn’t have a social feed or way to post to a social network, you’re
missing out on the best opportunities for engagement and exposure. Not to
mention the increased productivity employee social networks enable. The
benefits of making your app, intranet, or product social are obvious. So look for
a platform with social functionality built in.
Mobile device brands, sizes, screen resolution are evolving faster and faster. Your
cloud app platform needs to make it easy to support these devices. Look for
robust SDKs that let you build native, hybrid, or HTML5 apps for iOS or Android
using wizards, JavaScript libraries, and tooling.
Cloud-based platform services can help you
optimize your app in a variety of ways.
JOI N THE MOBI LE APP REVOLUTI ON: 8 STEPS TO BUI LDI NG MOBI LE APPS FAST I N THE CLOUD 7
TURN USERS INTO BELIEVERS
To engage with customers and employees, you need a mobile-
first experience that keeps them coming back for more.
#
4
Mobile employees’ expectation of a
great user experience on any device
can only be met with collaboration
solutions architected with native apps
and cloud delivery...
Mobilize Your Collaboration Strategy, Forrester Research, 2011
JOI N THE MOBI LE APP REVOLUTI ON: 8 STEPS TO BUI LDI NG MOBI LE APPS FAST I N THE CLOUD 8
FREE YOUR CUSTOMER DATA
Connect customers, employees, and partners with the
data and features they need.
Companies use many different apps to run their
businesses, but most don’t automatically work in the
mobile world. Data from HR, ERP, financial systems,
or custom apps isn’t usually available to employees
on their devices. And, customers and partners can’t
quickly access information like order status, shipping,
or payment processing.
Unlocking your data is critical for enterprise mobile
apps. So employees can access everything they
need to do their jobs, and customers can connect
to your company. Unfortunately, getting enterprise
data onto mobile apps typically involves complex
integrations, middleware, and APIs that are
challenging to work with.
Built-in social feeds
to follow customer
records, documents,
dashboards, and more
Built-in enterprise-grade
security and identity
services to safeguard
customer data
Industry standard
RESTful APIs for
access to cloud
customer data
File management
including storage
and access
User access permission to
secure visibility down to
the field level
Put your customer data securely in the cloud
and make it accessible via open mobile APIs
#
5
Our vision is that a customer has total access to
Burberry, across any device, anwhere.
Angela Ahrendts, CEO, Burberry
WATCH VIDEO
JOI N THE MOBI LE APP REVOLUTI ON: 8 STEPS TO BUI LDI NG MOBI LE APPS FAST I N THE CLOUD 9
Developers add value to your business when they
create features that help you leapfrog the competition.
Not so much when they’re stuck maintaining software
stacks or integrating systems.
Cloud app platforms provide services that make it easy to
access and protect customer data. Developers can build
“MOBILIZE” EVERY DEVELOPER
With the right tools, your developers can quickly extend
their skills to developing mobile apps.
GEO-LOCATION
Enhance apps with location-based information
AN ENTERPRISE MOBILE CONTAINER
Add enterprise-grade features, including secure offline
storage and OAuth 2.0 authentication; data stored on
devices is securely encrypted
NATIVE DEVICE SERVICES
Add camera, location, and contacts into apps using
a common set of APIs and easily access native
device features or corporate data using simple
JavaScript code
MOBILE REST APIS
Leverage standard web protocols to access enterprise data
and services, and enforce access, security, and common
policy across all device types
SOCIAL REST APIS
Quickly transform apps with social feeds and collabo-
ration features
MOBILE POLICY MANAGEMENT
Enforce enterprise security on mobile apps with
features like 2-factor authentication, device
PIN protection, and password rotation; and
enable or disable user access
logic and data integration components with the plat-
form so the majority of code is device independent and
executes in the cloud. Less time and resources are spent
on device customization, so it’s easier to support multiple
devices.
SERVICES
LIKE THESE
can help any developer
DEVELOP MOBILE APPS
#
6
Enterprises face a severe shortage of mobile developers as pressures from BYOD [bring your
own device] escalate and as mobile becomes a strategic customer engagement channel.
Al Hilwa, International Data Corporation, Venturebeat, July 2012
JOI N THE MOBI LE APP REVOLUTI ON: 8 STEPS TO BUI LDI NG MOBI LE APPS FAST I N THE CLOUD 10
Behind the current enthusiasm for mobile, there’s a harsh
reality for many IT leaders. The gap between business
demands and delivered apps is creating a trillion dollar
‘IT deficit’ that’s growing bigger every day—and it’s only
accelerated by mobile.
Given the right governance controls, drag and drop de-
velopment tools, and IT centralized management, busi-
ness users can solve their own business problems and
help close the deficit. A cloud platform lets business users
create apps quickly, deploy anywhere, and make updates
on the fly, but doesn’t sacrifice IT’s need to control data
access.
With just clicks, business analysts can customize their own
apps. Anyone who can use a spreadsheet can
create apps with drag and drop tools, wizards and forms.
With a few clicks, they can build the business logic and
DEMOCRATIZE MOBILE APP DEVELOPMENT
What if you could empower your business users to build
their own mobile apps?
automate workflows, incorporate UI components, and
automatically generate page layouts.
Securing data, fields and apps is as easy a clicking a few
check boxes to enable permissions. With built-in analytics,
reports and dashboards can be quickly configured. And, in
the cloud, they always have the latest data.
Gartner “DevOps Step One: Assessing Your IT Infrastructure and Operations
Technical Debt,” June, 2012
I
D
E
A
S
T I M E
BUSINESS
IDEAS
IT
CAPACITY
I N UNDELIVERED
PROJECTS
TRILLION

$1
#
7
In order to continue to grow for the
next 140 years, we have to have social
and mobile.
Mike McCranie, Global Director, Information Technology,
Kimberly-Clark
READ CUSTOMER STORY
JOI N THE MOBI LE APP REVOLUTI ON: 8 STEPS TO BUI LDI NG MOBI LE APPS FAST I N THE CLOUD 11
GET ON THE FASTEST PATH TO MOBILE FREEDOM
Go mobile now with the Salesforce Platform—and don’t
get left behind by the mobile revolution.
The Salesforce Platform has more than 14 years of cloud
experience, and already powers 3 million apps for more
than 100,000 companies. New Mobile Services deliver
everything you need to quickly build mobile apps for
customers and employees. Unlock your customer and
back office data, and run on any device.
Infrastructure included: Scalability is built-in
Easy development for business analysts and
developers: Support for clicks, code, and common
languages
Large developer ecosystem: 1+ million strong
Salesforce Mobile SDK: Use familiar REST APIs and
JavaScript packages
Enterprise-grade security and identity: Support for
AICPA, ISO27001, VeriSign, and SysTrust
Proven scale: Powers 1+ billion transactions each day
Built-in social: REST APIs
File management: Storage and access
Developer mobile packs: New tools, components, and
templates with lightweight JavaScript libraries
D
R
A
G

&
D
RO
P D
EV
H
TM
L 5,
H
YB
RID
, N
ATIV
E
D
ATA
B
A
SE
M
O
B
ILE SD
K
ID
EN
TITY

&
SEC
U
RITY
FILES
SO
C
IA
L
D
EV
ELO
PER
M
O
B
ILE PA
C
K
S
#
8
JOI N THE MOBI LE APP REVOLUTI ON: 8 STEPS TO BUI LDI NG MOBI LE APPS FAST I N THE CLOUD 12
© Copyright 2000-2013 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The
Landmark @ One Market, Suite 300, San Francisco, CA, 94105, United States
If you’re still using legacy platforms to build today’s
mobile apps, you’re wasting precious time and
valuable resources. Apps built with this complexity and
infrastructure are difficult to scale when usage spikes,
hard to update as business needs change, and tricky to
make mobile and social. Development cycles for a
simple app can take months, and once you plow through
the design, core development, testing, and
deployment stages, your idea may be obsolete or
someone else may have beat you to market with it.
When you build mobile apps on a cloud platform, you
can transform your business. Check out the Salesforce
Platform and join the mobile revolution today.
For more information and a free trial visit us at:
www.salesforce.com/platform/mobile
JOIN THE REVOLUTION TODAY
With Salesforce our stylists can pack a
trunk—virtually—from their mobile phones.
Jason Smith, VP of Product
WATCH VIDEO