Economic Impact on Vimannagar as a result Symbiosis Campus having been established

STUDY OF THE FINANCIAL IMPACT OF AN EDUCATIONAL INSTITUTE ON THE ECONOMY OF THE LOCALITY IN WHICH IT IS ESTABLISHED SPECIFICALLY IN FOOD, BEVERAGES AND ENTERTAINMENT PRODUCTS AND SERVICES
A Project Report Submitted in Partial Fulfillment of the Requirement for the Degree in Bachelors of Business Administration

BY VIVEK MEHTA ROLL NO.: 3218 CLASS: TY-D UNDER THE GUIDANCE OF: MR. JOEL XAVIER

February 2011

Symbiosis Centre for Management Studies (UG) Symbiosis International University Pune

ACKNOWLEDGEMENTS

I take this opportunity to thank my Project Guide, Prof. Joel Xavier, for his constant support and motivation during the course of this project. His guidance has been pivotal in the accomplishment of this project. I would like to thank all those people who directly or indirectly supported me during the course of this project through their valuable inputs and constructive feedback. This project would not have been successful without their help. I would also like to acknowledge all the respondents who spared some time to answer and fill in the questionnaires.

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CERTIFICATE

This to certify that the Research work incorporated in the report “STUDY OF THE FINANCIAL IMPACT OF AN EDUCATIONAL INSTITUTE ON THE ECONOMY OF THE LOCALITY IN WHICH IT IS ESTABLISHED SPECIFICALLY IN FOOD, BEVERAGES AND ENTERTAINMENT PRODUCTS AND SERVICES.” is bonafide work done by Mr. Vivek Mehta. It was carried out by the candidate under my guidance and supervision. The materials from other sources have been duly acknowledged by him in the research report.

This work is submitted in partial fulfillment of the requirement for the degree Bachelor of Business Administration in the academic year 20102011.

Dr. Anupama Suresh Director, SCMS (UG) Place:

Prof. Joel Xavier Project Guide Place:

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STUDENT’S UNDERTAKING
I Mr. Vivek Mehta hereby certify that the Research work incorporated in the report “STUDY OF THE FINANCIAL IMPACT OF AN EDUCATIONAL INSTITUTE ON THE ECONOMY OF THE LOCALITY IN WHICH IT IS ESTABLISHED SPECIFICALLY IN FOOD, BEVERAGES AND ENTERTAINMENT PRODUCTS AND SERVICES” is a bonafide work done by me. The materials from other sources have been duly acknowledged by me in my research report. This work is submitted in partial fulfillment of the requirement for the degree Bachelor of Business Administration in the academic year 20102011.

Signature: _________________________________________ Name of the student: ________________________________ Division: __________________________________________ Exam Seat No.:_____________________________________ Date: _____________________________________________

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Abstract
This study tries to assess the economic impact on Viman Nagar and its surrounding areas as a result of the establishment of Symbiosis Centre for Management Studies (Under-graduate), an educational institution offering an under-graduate program. As an institution with 900 students, a large chunk of whom reside in and around Viman Nagar, it made eminent sense to study the economic impact of day-to-day student activities on the economy of Viman Nagar and surrounding localities. The study also serves the purpose of profiling student expenditure of this particular institution. The study covers five verticals, under which the expenditure of an average student can be classified, namely, real-estate and utilities, food & beverages and entertainment, telecom and transport, lifestyle and grooming and finally FMCG and household items. Additionally, the study tries to assess the brand preferences of students across various categories and also their preferences related to cuisines and other similar lifestyle choices. The study could potentially serve as a ready reckoner for the same. Key words: Expenditure, Brand Preferences, Network, Students.

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TABLE OF CONTENTS

CHAPTER

HEADING

PAGE NO.

CHAPTER 1

INTRODUCTION

6

CHAPTER 2

REVIEW OF LITERATURE

16

CHAPTER 3

OBJECTIVE, HYPOTHESIS & METHODOLOGY

21

CHAPTER 4

BODY OF REPORT   Introduction to Food and Beverage Industry in India Introduction to Entertainment Industry in India

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CHAPTER 5

DATA ANALYSIS AND INTERPRETATION

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CHAPTER 6   

LIMITATIONS & CONCLUSION

70

BIBLIOGRAPHY

74

EXHIBIT 1

75

EXHIBIT 2

76

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INTRODUCTION

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Introduction
As India is forging ahead towards one of the top four economies in the world, popularly called the BRIC economies, everybody is now interested in knowing the causes and impacts on various fronts leading to the Indian growth story. Our economy has been growing so rapidly and vibrantly, that it has mesmerized the greatest of economists, financial institutions, marketing gurus, and all the governments across the world. We have graduated from an agrarian economy to a service oriented economy. Amidst various factors liberalization, education and technology has played a significant role in reshaping our socio-economic status on the global map. Youth and particularly students, in India, have been playing a pivotal role in nurturing the economy that exists today. The 21st century is all about information, knowledge, technology and services; where educational institutions have manifold positive impact not just on the economic front, but also on the life style, attitude, socialization, communities and the whole eco-system. Symbiosis International University (SIU) is one of the leading universities in India which itself produces thousands of intellectually sound business leaders adding to the human capital of our nation. Not just its alumni who generate wealth for the nation, but also its current students who drive the economy wherever the university and its affiliated institutions are located. Symbiosis Centre for Management Studies (SCMS-UG) is one of the undergraduate institutes of SIU which is located in the vicinity of Viman Nagar on the outskirts of Pune. It has been observed that since 5 years back when this institute came into existence, the local market, the infrastructure and the neighborhood community has been growing at an unprecedented pace, giving rise to n number of collateral businesses – restaurants, taxi cabs, cell phone shops, fashion stores, garment shops, private hostels, banks & ATMs, coaching classes, tea stalls, news paper vendors, cooks and maids among others. Moreover the infrastructure, the transport, the shopping experience all has changed for the better. Last but not the least students have been supporting the community in various ways as in teaching, donating to and interacting with under privileged children of the vicinity through various programs organized by the institute and initiated by the students themselves. Recently when our institute organized a college fest, it had to approach various sponsors for the same. In the run up to get the sponsors we ran a small research for mobile brands and came across an astounding figure about what a normal student of our institute spends on a mobile
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handset. Factually, on an average, a student of SCMS-UG expends INR 11000 for his mobile handset, is what our research revealed at that time, and when it comes to the total figure it is as high as INR 10 million for the total strength of 900 students. Is not it surprising? Indubitably, this led to an inquisition of knowing something more about our potential in terms of what, when, where and why do we spend at all. No wonder when this institute creates an INR 10 million market for a common mobile handset only, what if the other products and services lead to an aggregate market worth INR 1 billion or so a year. Supporting the above fact, we found that within a span of 4 months the market share, inside our campus, of Blackberry Smartphones, our lead sponsor of the college fest - Sympulse, increased to 41 % from 34 % and it is ascribed to the increased brand awareness among the potential customers in the said period. So when an institute, for example, can boost the sales of a cell phone brand by such a measure, how much power does it possess to drive, at least, the local economy? Sensing the growing spending power and informed decision making by young students, it naturally compelled me to embark upon a precise study regarding the amount, nature, trend and projections of spending and its socio-economic impacts on the periphery of campus, whether it‟s the existing market or the upcoming one, popular brand or the esoteric brand, favorite food joint or the lip smacking dish, crowded mall or the fancy clothes, soothing spa or fantastic salon, sporty bike or the luxurious cell phones. Having said all of this, we are equally interested in the impact of our spending on the upliftment and escalation of not so privileged people, if any, and the overall living standard of the citizens in the vicinity of Viman Nagar. In order to find out the requisite information, an empirical research was administered and organized in five different broader areas namely – Real Estate & Utilities, Food, Beverages & Entertainment, Telecom & Transport, Lifestyle & Grooming, and FMCG & Household Items. In view of keeping the study simple and clear, items under consideration of similar nature have been kept together under one head and the same practice has been followed for the rest of the heads (or verticals). Whatever factors could have any significant bearing on our study, pertaining to student‟s expenses; I have tried to include as many of them as possible. As one goes further into the details of any vertical, it is no more inconspicuous to one‟s mind that items under each vertical are as exclusive and exhaustive as possible, even though they have intricate relationships with the other verticals in parallel. Zeroing in on the subtle relationships among various items of
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study and respondent‟s demographic profile (primarily personal profile) deducing the reason for a particular behavior is hardly difficult. More importantly, though our study is conducted under five different verticals, each vertical has a significant reflection upon the other one. One can easily infer why one is shifting from the institute‟s hostel to independent rented accommodation and why the students who stay in rented accommodation spend more on outside food joints and so on. The research also measures the student‟s top of the mind brands, and consequently one can deduce the emerging trends. This research is one of its kind – first and foremost in India, to the best of my knowledge – which may prove promising for entrepreneurs, retailers, builders, bankers, educational institutions and societies, local corporate bodies, UGC and MHRD. After going through the results and findings, I believe that, one must be of the opinion that this research is insightful, thought provoking and decisive. In the ensuing discussion each and every vertical has been clearly explained. Real Estate & Utilities: This vertical essentially talks about the expenses, modes of accommodation, brokerage, switching and shifting, fixed and recurring expenses on utilities like power, cooking gas, cooks & maids, newspaper & magazines, banks & ATMs, and alike. This vertical is the quintessential one as nobody can avoid the expenses on accommodation and basic necessities as mentioned above. Further it is the vertical which demands the expenses „in bulk‟ per month (or per annum also). So there is no doubt in stating the fact that the lion‟s share goes into availing the facilities and amenities under this vertical, particularly if we look at those students whose total expenses are relatively low, that is below the average ones. Expenses on utilities per se is not so much, however the most of the amount spent on utilities like gas, electricity, cook, maid, car cleaner, newspaper, magazines and all goes to local economy. Food, Beverages & Entertainment: This is the one vertical which has a lot of potential, given the buoyant economic circumstances. Students, particularly when they come from different parts of the country and globe, they try to explore a lot in terms of the variety of food. New environment and new friendship prompt to socialize more and more, which in turn give rise to the occasions like hanging out, partying, dating, and enjoying together. Students look out for everything starting from local recipes to global gourmet, from ready2eat meal to home-made food, and variety of packaged and freshly prepared beverages. Even students scout for the late night food
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joints which offer snacks and takeaways for those who study or hang out till late night and early morning. Also, home delivery is not uncommon in the hostel premises. This is one of the primary reasons which creates a certain kind of niche market in the nearby areas where an academic institution is situated. Further the climate, terrain and Diaspora of Pune acts as a catalyst for students to hangout and relish the promiscuity of gourmet in the innumerable food joints, roadside stalls, dhabas (usually makeshift wooden or clay restaurants primarily found along the highways), restaurants, international and Indian food chains, fast food joints, cafes, hotels and clubs dotting the city. Further students tend to show, for various other reasons, a strong inclination towards going out and splurging a lot on parties, picnics, movies, games, trekking and rides. Not to mention, food is one of the basic human needs, though it depends a lot on what someone has access to and how much someone can afford on it. Usually students, who are staying away from home, as backed by this research, do not hesitate in eating out, even though they might have access to the mess facility. Marketing companies too, are not leaving any stone unturned when it comes to exploiting the fantasies and taste-buds of youth. Companies are facing cutthroat competition to get a piece of this lucrative and the profitable pie of business. Students in tier 1, tier 2, and some tier 3 cities are increasingly spending huge bucks on beverages – soft drinks, energy drinks and alcoholic ones. Irrespective of prevalent piracy in India, movie goers are constantly increasing, for the very reason that now-a-days watching movie in multiplexes is much more than just watching a movie. One can shop, play, eat, drink, and even can dabble with numerologists, astrologists, express haircuts, beauty parlors to name just a few of the experiences. Given the scenario, students are regularly visiting cafes for pool, poker and other games, which obviously strengthen nothing but the local economy. Telecom & Transport: The whole world is watching as India establishes itself on the global telecom market. We are one of the nations who can make calls at the cheapest price and we are not behind in transportation either, when our air ports are considered to be world class and Indian Railways are by far the cheapest. One can easily find Volvos and Mercedes buses plying on the highways. Thanks to the surging economy students are very outgoing. One hardly finds students locked up in hostel rooms as used to be the case earlier. Even female students do not shy away from roaming around the city whether it‟s daytime or late in the night. Night outs in the hostel is the fad of the day. Most of the students own their own vehicle and weekends are dedicated for short trips, movies, partying and trekking. In a significant revelation we found that a huge chunk
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of students carry more than one mobile handset and so the recharge and accessory expenses commensurate with it. Eventually, most of the expenses falling under this vertical goes to the local economy – primarily to the locality where the institute is located and rest goes to the city and its state. Lifestyle & Grooming: Youth, particularly college students, are really fashion freak, so they have their own style quotient. In today‟s time college education is considered to be incomplete, if you are not a street smart guy. Exposure to the media, interactions through social networking sites, exchange and sharing of one‟s pictures enable a highly competitive ambience as far as grooming and looks are concerned. Students might not carry a pen or notebook, but they must carry their attitude – looks, branded cloths, latest accessories, make-up kit, bold tattoo, pony tail, French beard, ear rings, i-pod, credit cards, gorgeous mobiles, and flaunting relationships. That is nothing but the fashion statement. A beauty salon, a hair and a body spa, nearby an educational campus, is never seen without the customers making a beeline. Students do not just imitate the big screen actors and models, they themselves innovate the fashion through organizing fashion shows and college festivals. Reality shows on MTV and V-channel have more TRP than news channel, if only college students are taken into consideration. So the impact of these channels has a profound impact on students‟ lifestyle. Their cool quotient, is as high as never before, so the spending. If one wants to see how this customer segment spends visit the MG road, FC road, KP in Pune, Fashion Street in Mumbai, MG road in Bangalore, so CP in Delhi etc. FMCG & Household Items: As it‟s clearly known by one and all that today‟s generation is living in a very sophisticated and complex world, busy in playing at Sony Play Station, talking on Skype, chatting on G-talk, posting on Facebook walls, tweeting at Twitter, messaging through BBM, riding the sporty bikes, so their other requirements too are different and expensive like branded shaving creams, mouth fresheners, soaps, shower-gels, hair gels, moisturizers, face washes, sunscreen lotions, bourn vita, cornflakes, cigarettes, Maggie, shoe shiner, and many more. They also spend a considerable amount on household items in case they are staying in private accommodations – flats, row houses, pent houses, usually unfurnished or semi-furnished. Even if they stay in college hostels, or private hostels, they have to spend a moderate amount on household items like bed sheets, mosquito coils, table lamps etc. A great deal of amount goes to the local super store, kirana store, departmental store, electronics store, furniture shop, and
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kitchenware & utensil shop. This vertical fulfils the day to day need of almost everything from the local market because FMCG goods are perishable, disposable and requires replenishment and replacement in a rather short span of time, so frequency of shopping and purchasing these goods and articles is literally very high. And so this is the reason one prefer to buy from the nearest possible stores, provided quality, variety and affordability is there in the vicinity of academic campus. Thus we see that how an academic institution rolls out a totally new market and community around its establishment. It has its own peculiarity in terms of nature, scope and extent of impact. It not just helps in developing an educated environment around it, but also accentuates the development of Real estate, infrastructure, community, employment, transport and

communication facilities, postal services, medical facilities, cash flow, improvement in lifestyle and local culture to a more vibrant and multiethnic one. Our study is done with holistic approach examining the multitudinal impacts on socio-economic dimensions of the local place, which suggests a conservative and orthodox society becomes a more liberal and accommodating one, a dormant economy becomes a more dynamic one, a hardly visited area becomes the most frequented one, a lesser known place gets identity on global map.

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BRAND PREFERENCES
The study also serves the purpose of profiling the brand preferences of the students of this particular institution. Before going any further, it is important to understand what one means by brand preference in the first place. Brand preference essentially is the selective demand for a particular company's brand rather than a product; it is the degree to which consumers prefer one brand over another. People begin to develop preferences at a very early age. Within any product category, most consumers have a group of brands that comprise their preference set. These are the four or five upmarket brands the consumer will consider when making a purchase. The research intends to analyze these preferences in students from the Symbiosis Centre for Management Studies (UG) across the five verticals that have been discussed above. The research has thrown up brand preferences for a whole gamut of categories ranging from FMCGs to lifestyle products. In addition to brand preferences, the research also provides

significant insight into a lot of other consumer preferences related to students, these range from preferences related to cuisines, electronic gadgets to other similar lifestyle choices. The amount and quality of this information is a potential goldmine for anybody who plans to target these students as a potential market for any product. If one were to look at the impact of this study, meaning think about how this work of research could contribute to the already existing body of knowledge on expenditure trends of students, it would be extremely helpful to businessmen – small, medium or large, looking for opportunities that could benefit from students. For instance if a businessman wanted to start a restaurant, on reading this research report, he would be able to look at what kind of cuisine is preferred, how much do students in the area actually spend on eating out, how often they eat out, these trends can be analyzed and translated into an excellent business opportunity.

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ABOUT SYMBIOSIS INTERNATIONAL UNIVERSITY (SIU)
Symbiosis International University - a multi-lingual, multi-national, multi-cultural and multidisciplinary educational complex of international repute was founded by Dr. S. B. Mujumdar, a distinguished academician and educationist. He is also the Chancellor of

Symbiosis International University (SIU). Due to his long illustrious career, the President of India awarded the prestigious "Padmashree" to Dr. S.B. Mujumdar in 2005. Dr. Mujumdar is also the Chairman of the education wing of the prestigious Federation of Indian Chamber of Commerce & Industries (FICCI). He was the Head of the Department of Botany, Fergusson College, Pune for 20 years. Through his experiences at Fergusson College, he realized the difficulties faced by foreign students, particularly those from Afro Asian countries, studying in Pune. Inspired by the ideals of 'Vishwa Bharati' of Gurudev Tagore, 'Antar Bharati' of Sane Guruji, and with a desire to help foreign students and offer them a 'Home away from Home', in 1971 he established an organization called Symbiosis, which means 'living together of two different organisms for mutual benefit'. The motto of Symbiosis is "Vasudhaiva Kutumbakam" - The world is one family. Symbiosis today comprises of 33 institutes imparting training in diverse disciplines. It has over 45,000 students who hail from all states of India and from 60 different countries. In 2002, the Ministry of HRD, Govt. of India conferred on Symbiosis, the status of Deemed to University.

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ABOUT SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES (UG)
SCMS (UG) Symbiosis Centre for Management Studies (Under Graduate), formerly introduced as Symbiosis BBA was formally inaugurated on July 12, 2004 to offer the program Bachelor of Business Administration (BBA) in three different streams: 1. Corporate Management 2. Accounting & Finance 3. International Business Vision: Symbiosis Centre for Management Studies (Under Graduate) will be a globally respected institute that lays a strong foundation in management education thereby developing managers who are committed to excellence in their chosen path without compromising on moral values. Mission: To provide an environment that    Challenges the students' mind through sound academics Encourages physical fitness through sports Nurtures creativity in all its forms Emphasizes on inculcation of values

thus, transforming them into socially responsible managers and leaders. Student Base SCMS (UG) gives admission to approximately 300 students every year, 20% of them being international students. As such, it has a student base of around 900 students. These students come from different and varied backgrounds with respect to states, cultures, ideas etc. SCMS (UG) situated in Maharashtra, attracts many students from the city of Mumbai. It also has many students from New Delhi. All these students come to SCMS (UG) to get the knowledge base, environment and exposure that the college offers to develop a student‟s personality.

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REVIEW OF LITERATURE

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Economic impact studies are useful tools many higher education institutions utilize to examine their effect within their local and/or regional economies. While the economic impacts of a college or university are varied and far-reaching, they can be considered as either effects on knowledge creation, research and development, or as effects of the direct and indirect expenditures flowing into the surrounding economy (Stokes & Coomes, 1998). While these studies estimate the effect on the labor market in both the short-term and long-term, other studies investigate the latter effects of economic impact created by the institution‟s purchasing of goods and services from within its local economy (Parsons & Griffiths, 2003). Using either approach to study economic impact can prove to be a valuable asset to an institution‟s profile and reputation.

Some notable studies conducted in the past:

1. ECONOMIC IMPACT OF WEST VIRGINIA HIGHER EDUCATION INSTITUTIONS:

The West Virginia Higher Education Policy Commission (HEPC) is responsible for developing, establishing, and overseeing the implementation of a public policy agenda for the state's fouryear colleges and universities. HEPC oversees four-year public higher education institutions to ensure that they are adhering to their missions and visions as they relate to public policy on education. The HEPC also does a great deal of research into the characteristics of these colleges and universities, including on their enrollment and finances as reported by the institutions. The HEPC is part of an overall effort by the state to ensure the success and sustainability of public institutions of higher learning and the students who attend these institutions. The focus of this study is to quantify the directly measurable benefits to the West Virginia economy associated with HEPC institutions and central office. The results of this report include all public four year institutions and the HEPC central office. These institutions provide a vast array of educational opportunities and help fulfill HEPC‟s mission to the state. Table 1 lists each institution that will be directly studied in this report.

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Scope of Institutions Covered In This Study Institution Bluefield State College Concord University Fairmont State University Glenville State College Marshall University Shepherd University West Liberty University West Virginia School of Location Bluefield, WV Athens, WV Fairmont, WV Glenville, WV Huntington, WV Shepherdstown, WV West Liberty, WV Osteopathic Lewisburg, WV

Medicine West Virginia State University West Virginia University Institute, WV Morgantown, WV

Note: Economic impact will include all associated research corporations, alumni associations, and foundations. This study specifically excludes affiliated health care institutions including physician practice plans and hospitals.

2. THE ECONOMIC IMPACT OF A UNIVERSITY ON ITS COMMUNITY AND STATE: EXAMINING TRENDS FOUR YEARS LATER

The nature of many higher education institutions is such that they draw resources from the regional and/or national economy while their physical operations are locally based. Taking these conditions into consideration, a college or university may conduct an economic impact study to examine its financial costs and contributions to its surrounding communities. During fall 2003, the Office of Institutional Research and Planning conducted a study to examine the economic impact of the University of Delaware on the local community and state of Delaware. This study replicated the Economic Impact Study conducted in 1999, and thereby sought to examine trends of expenditures and economic impact of the University of Delaware since that time (Kelly, 2000). A survey was administered to students, faculty and staff on the Newark campus, as well
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as local businesses in the Newark community. Using the responses from these three groups, this study sought to determine the full impact that student, faculty, staff, and University expenditures have on the local and state economy. The first three sections of the final research report describe the survey methodology and results for the economic impact of 1) students, 2) faculty and staff, and 3) local businesses on the community and state. A fourth section follows and provides an examination of University expenditures and purchasing. The report concludes with a summary of the University of Delaware‟s overall economic impact on Newark and the state of Delaware. This paper provides a brief summary of the study including the background, methodology, and findings while giving consideration to the results and trends since the 1999 Economic Impact Study. Conclusion In 2003, the University of Delaware continued to provide an increasing benefit to the economy of its surrounding community and the state of Delaware through the vast and far-reaching effects of both direct and indirect expenditures. Since the 1999 Economic Impact Study, students, faculty, staff and University expenditures have increased within the local economy. Local businesses, on the receiving end of many of these purchases, continue to find the University and its community key to the success of their businesses. Comparing the current overall findings to those in 1999, this impact on the local and state economy generated a significantly greater return in 2003 – one that is more than 4 times the value of the state‟s annual investment in the University of Delaware. Conducting an economic impact study gives an institution valuable information to better understand its impact in the local and regional community. The replication of the study allowed for the analysis and comparison of expenditure and impact data over time, and has given University of Delaware administrators a very useful tool for communicating the economic and social value of the institution to the local community, state officials and policy makers, and other government agencies.

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3. THE STUDENT EXPENDITURE IMPACT OF A UNIVERSITY ON THE LOCAL ECONOMY J. HOLTON WILSON

This article focuses on the problem of estimating student expenditures in university economic impact studies. Student spending patterns are characterized by a large variance and thus statistical estimation of population expenditures are often imprecise. Most of the literature on the economic impact of a university has not treated the estimation of student spending properly. Conceptually the error introduced at this point in an impact study could lead to either over or under-estimation of student spending. Existing evidence suggests that the former is most likely. In this note the appropriate statistical concepts are reviewed and incorporated into a university impact model. Empirical evidence is presented to illustrate the magnitude of the error introduced by failing to properly specify a sampling design. The research on which this paper is based was supported in part by a grant from the University of Tulsa Faculty Research Program. The author is indebted to Professor Richard Raymond of Kent State University for his very helpful comments on an earlier draft of this paper.

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OBJECTIVES, HYPOTHESIS AND RESEARCH METHODOLOGY

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Objective: To assess the economic impact of the establishment of an educational institution, Symbiosis Centre for Management Studies (Under Graduate), in Viman Nagar and surrounding areas were selected for the study, and also to profile the brand and lifestyle preferences of the students of this college across various categories. Hypothesis: The study does not presuppose anything that it sets out to test, hence the hypothesis is null. RESEARCH METHODOLOGY This research has been done by a methodological process of finding data and then analyzing it to study the expenditure trends and brand preferences of students studying in symbiosis centre for management studies- under graduate SCMS-UG) for the year 2010-2011. The sample has been chosen as the students of SCMS-UG. Sampling Design The type of sampling to be used is purposive and judgment sampling. In this type of sampling, the sample is chosen with a purpose in mind. That is, it is chosen deliberately from the universe and there is nothing left to chance. This type of sampling has been chosen so as to verify that whatever sample we choose, meets the criteria for being a sample in the research. Also, this method is very economical and less time consuming. The sample space chosen is representative of the entire population. The subjects would be the students of first year, second year and third year of SCMS-UG. The research design is exploratory. Sources of Data I will be using both primary data to arrive at a consensus for the study. Questionnaires will be used as a source of primary information. These will be used so that the responses of the subjects can be standardized on the similar lines.

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Sampling size The sampling size refers to the number of the total number of observations that form a part of the sample space. The sample space for this project has been taken to be 100. This size represents the entire target population. Target Area The area that has been targeted is the Symbiosis Centre for Management Studies- Under graduate situated in Viman Nagar in Pune, Maharashtra. The target area has been restricted to this college because the expenditure trends and brand preferences of students in this respective institution are being considered for the research. Target Population The target population is the first year students, second year students and third year students of SCMS-UG.

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BODY OF REPORT

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Introduction to Food and Beverage Industry in India
According to a report published by market research firm RNCOS in April 2010, titled „Indian Food and Drinks Market: Emerging Opportunities‟ the Indian food and beverages market is expanding rapidly and is projected to grow at a compound annual growth rate (CAGR) of about 7.5 per cent during 2009-13 and would touch US$ 330 billion by 2013. The food retail industry, currently at US$ 70 billion is predicted to grow more than double to US$ 150 billion by 2025, according to KPMG, a global audit and advisory firm. India‟s food retail industry is poised for exponential growth. With the evolution of innovative food processing capacity and the emergence of organized retail, change in consumption patterns along with fast changing demographics and habits is fuelling the next growth trajectory for the food industry in India. The Indian fast food market is growing at an annual rate of 25-30 percent; according to a report published by market research firm RNCOS in September 2010, titled „Indian Fast Food Market Analysis‟. Foreign fast food chains are aggressively increasing their presence in the country. For instance, Domino‟s has planned to open 60-65 outlets every year for the next three years (20102012) while Yum Brands Inc is also preparing for massive expansion across the country with plans to open 1000 fast food outlets by 2015. Exports Exports of agricultural products from India are expected to cross around US$ 22 billion mark by 2014 and account for 5 per cent of the world‟s agriculture exports, according to the Agricultural and Processed Food Products Export Development Authority (APEDA). Exports of floriculture, fresh fruits and vegetables, processed fruits and vegetables, animal products, other processed foods and cereals stood at US$ 7,347.07 million in 2009-10, according to DGCIS annual data published by APEDA.

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Moreover, India exported schedule products, floriculture and seeds, fruits and vegetables, processed fruits and vegetables, livestock products, other processed foods and cereals worth US$ 1.77 billion between April-June 2009-2010, according to APEDA. Spices The export of spices and spice-based value added products during April-August 2010 increased 13 per cent in volume and 19 per cent in value terms. The increase in dollar terms was 25 per cent. According to the latest estimates of the Spices Board, a total of 239,850 tonnes, valued at US$ 564.85 million, was exported as against 211,950 tonnes valued at US$ 450.50 million in April-August 2009. Fishery The Indian Fisheries occupies third position in global scenario in terms of production of fish which is 4.4 per cent of global fish production. The contribution of fisheries sector is 1.10 per cent to the total GDP and 5.3 per cent to the agricultural GDP. Fishery sector has emerged as the largest group in agricultural export of India with quantity of 5.20 lakh tonnes and value of US$ 1.78 billion, respectively. The sector employs 14.0 million of the population. Food Processing In order to further grow the food processing industry, the Ministry of Food Processing Industries (MOFPI) has formulated a Vision 2015 action plan under which specific targets have been set. This includes trebling the size of the food processing industry, raising the level of processing of perishables from 6 per cent to 20 per cent, increasing value addition from 20 per cent to 35 per cent, and enhancing India‟s share in global food trade from 1.5 per cent to 3 per cent. According to Mr. Subodh Kant Sahai, Union Minister for Food Processing Industries, the Central Government is envisaging an investment of US$ 21.9 billion in the food processing industry over the next five years, a major chunk of which it plans to attract from the private sector and financial institutions.

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Moreover, the food processing sector has grown from 6 per cent a year ago to 14.9 per cent in 2010, according to Mr. Sahai. The Minister further said that at present the country was processing 10 per cent of the total food produce and aimed to enhance it to 20 per cent by 2015. Exports are also targeted to increase from 1.5 per cent to 3 per cent. Furthermore according to Mr. Sahai, foreign direct investment (FDI) in food processing is likely to rise 27 per cent to US$ 264.6 million in 2010-11. "This year, FDI is expected to cross Rs 1,000 crore and touch Rs 1,200 crore," Sahai said on the sidelines of the second national conference of the National Meat and Poultry Processing Board (NMPPB) in New Delhi in May 2010. The cumulative FDI received by the food processing industry from April 2000-September 2010 stood at US$ 1,102.03 million, according to data released by the Department of Industrial Policy and Promotion (DIPP). Beverages According to a report published by market research firm RNCOS in August 2009, titled "Indian Non-Alcoholic Drinks Forecast to 2012", the Indian non-alcoholic drinks market was estimated at around US$ 4.43 billion in 2008 and is expected to grow at a CAGR of around 15 per cent during 2009-2012. As per the report, the fruit/vegetable juice market will grow at a CAGR of around 30 per cent in value terms during 2009-2012, followed by the energy drinks segment which will grow at a CAGR of around 29 per cent during the same period. Looking ahead According to an industry body and E&Y study on the Indian food industry called 'Flavours of Incredible India – Opportunities in the Food Industry', published in October 2009, investment opportunities in the Indian food industry are set to shoot up by a huge 42.5 per cent to US$ 181 billion in 2015 and to US$ 318 billion by 2020. Exchange rate used: 1 USD = 46.95 INR (as of August 2010)
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Introduction to Entertainment Industry in India
Entertainment Industry in India has registered an explosive growth in last two decades making it one of the fastest emerging industries in India. Television itself witnessed its transformation from a single government owned channels to a medium telecasting more than 300 national and regional channels. At present Indian film industry or Bollywood is a perfect combination of entertainment and commercial sector, producing close to thousand movies in a year in various Indian languages. Indian film industry supersedes Hollywood in terms of movie production quantity by more than three times. As per the recent report by Pricewaterhouse Cooopers (PwC), Indians are likely to spend more on entertainment in the coming years with a steady growth in their disposable income. And as per the combined survey report by KMPG and FICCI, the entertainment industry in India is expected to expand by 12.5% every year and is likely to reach US$ 20.09 billion by the year 2013. Key sectors of Indian Entertainment Industry Music, radio, digital media are some of the other fastest growing sectors in the Indian entertainment industry.

Indian film Industry

Indian film industry over the past few years has been receptive towards foreign investments. This has paved way for many international production firms to make their debut in Bollywood along with opening their offices in the country. As per FICCI-KPMG report, Indian film industry is worth US$ 2.11 billion and is likely to witness a 9.1% growth till 2013.

World's largest film industry in terms of production volume is undergoing a massive international presence with Reliance ADA Group signing a production pact with DreamWorks Studios, endorsed by Steven Spielberg, a well known Hollywood director, to produce movies with the preliminary investment of US$ 825 million.
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Following the lines, Yash Raj Films has signed joint partnerships with Walt Disney, to produce animated films. Other such east meets west stories include, Sippys' film projects being sponsored by Warner Group, Sanjay Leela Bansali Films' collaboration with Sony Pictures Entertainment and TV 18's association with Viacom to form Viacom – 18.

Adlabs has emerged as the only movie chain in India providing 3D and 6D formats and PVR is all set to infuse around US$ 52.2 million to grow its film production and bowling trade in India.

Indian Television Industry

With the introduction of digital distribution platforms like direct-to-home (DTH) and Mobile TV, Indian television industry has undergone a revolutionary change. As per KPMG and FICCI reports, the Indian television industry is worth US$ 4.63 billion and is estimated to grow by 14.5 per cent during 2009-13. Moreover, by 2013 the television advertising industry is likely to own a share of 41% in the Indian advertising sector, which indicates a steady increase of 2% from the current share of 39%.

The DTH industry is likely to touch US$ 620.25 million in 2009-10 as compared to US$ 310.16 million in 2008-09. The growth will be triggered by the increase in the marketing budget of DTH companies like Bharati Airtel DTH, Big TV and Sun Direct by 20-25% in 2010.

Doordarshan, the government owned national television broadcaster of India is expected to become fully digitalized by 2017 and TV channels like MTV, Cartoon Network, Disney, Star Plus and Pogo are all set to grow their service market to cover India's promising licensing and stock market.

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India Music Industry

The latest products in Indian music industry which have increased the industry's revenue generation are the non-physical formats like electronic downloads and ringtones. Currently the Indian music industry worth US$ 149 million and is estimated to touch US$ 164.56 million by 2012.

The sales of digital music are likely to contribute 88% in the total music sector's profits in India in 2009. This trend is likely to continue in the year 2008, with digital music accounting for 16% of the total music sales and slowly reaching 60% in 2013.

India Radio Industry

Radio is the medium of masses reaching out to 99% of Indian population. Over the years it has seen vibrant changes and will see some more in the near future.

In the year 2008-09, the government cashed in US$ 11.05 million from private owned radio channels. As per PwC report radio sector is estimated to expand at a CAGR of 19% during 200913 from the current US$ 170.87 million.

In context of radio industry's share in advertising, the radio advertising industry is expected to witness an increase a 5.2% growth during 2009-13 from the present 3.8%.

Indian Animation Industry

India is fast emerging as an ideal hub for graphics industries such as graphic designing and animation. With the emergence of hi-tech games incorporating 3D effects, companies like Intel and Advanced Micro Devices (AMD) are revising their marketing strategies in India to expand their operations in computing sector. By 2013, the Indian animation industry is likely to grow from the present US$ 362 million to US$ 811.2 million, as per the combined FICCI-KPMG report.
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Digital firms like Reliance MediaWorks have signed joint venture with In-Three for transformation of 2D movies and videos into 3D and Tata Teleservices has launched India's first mobile television - Photon TV with high accessibility broadband services through which users can avail channels on laptops as well as desktops. Government Reform policies for Indian Entertainment Industry

The Government has introduced some reform policies to trigger the growth of entertainment industry in India. They are:
  

Allowing 100% FDI on advertising and film industry through regular channels Authorizing 49% foreign stake in DTH and cable TV Allowing establishment of uplinking destinations to private TV broadcasters for satellite uplinking from India

 

Certifying the repute of an industry to the movie sector It has given its consent on the guidelines for Headend-in-the-Sky (HITS) operators, an equipment that will offer electronic cable content to Indian viewers

  

Permitting Foreign Direct Investment (FDI) in FM radio industry with a 20% restriction Paving way for FM Radio functioning to the private sector Including development projects of film industry in its five-year plans and allocating US$ 50.13 million to it.

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DATA ANALYSIS and interpretation

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Analysis of the Students’ expenditure on Food & Beverages and Entertainment: The main objective of this research is to assess the expenditure pattern of the students on Food & Beverages and Entertainment. This study also aims at finding the preferred brand for products in this sector. Detailed classification of expenditure on the basis of gender and batch is shown by using bar diagrams and pie-charts. Classification of the respondents is given below: Batch/Gender First Year Second Year Third Year Total Male 15 14 26 55 Female 12 16 19 47 Total 27 30 45 102

Classification of Students
45 40 35 30 25 20 15 10 5 0 First Year Second Year Third Year Female Male

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Q1. What is your total monthly expenditure? Batch/Gender Male First Year Second Year Third Year Total 15000 11214 14519 40733 Female 10083 10812 11421 32316 Total 25083 22026 25940 73049

Total Monthly Expenditure
16000 14000 12000 10000 8000 6000 4000 2000 0 First Year Second Year Third Year Male Female

It was found that the first year male students have the highest expenditure amongst all three batches; followed by the third year and the second year students. Among the female students the third year has the highest expenditure followed by the second year and the first year. The first year male students have the highest expenditure because; they have limited knowledge about the real estate prices in Vimannagar and surrounding areas and they invariably end up spending more than they need to as rent. They also have to buy all the house-hold appliances like TV, refrigerator, water purifier, furniture, etc. The first year female students have the lowest expenditure because they have to live in the hostel and many of them are localites staying with their family; hence they have to spend very less on rent. The expenses for the second year female students increases because most of them move out from the hostel and live in rented apartments.
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Analysis of the Student Expenditure at SCMS (UG) on Food and Beverages: Q1. What is your monthly expenditure on Home Ration? Batch/Gender Male First Year Second Year Third Year Total 821 1113 1132 3065 Female Total 773 661 913 2348 1594 1773 2045 5412

Home Ration
2500

Avg. Monthly Expenditure

2000

1500

Female Male

1000

500

0 First Year Second Year Third Year

Home ration expenditure includes the expenses incurred on the purchase of food grains, spices, vegetables, flour, etc. It is observed that the expenditure of male students on home ration is high as compared to females for all three batches because, most of them stay in rented apartments and the majority of female students stay in the hostel.
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Q2. What is your monthly expenditure on Canteen and Mess? Batch/Gender Male First Year Second Year Third Year Total 813 568 638 2019 Female Total 745 531 576 1852 1558 1099 1214 3871

Canteen and Mess
900 800 700 Avg. Monthly Expenditure 600 500 400 300 200 100 0 First Year Second Year Third Year Male Female

Canteen and mess expenses are the spending done in the symbiosis canteen and mess. This expense also includes the yearly mess pass. It can be seen that the first year students spend the highest in the canteen and mess as compared to the other students. Q3. What is your monthly expenditure on Roadside Hawkers?
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Batch/Gender Male First Year Second Year Third Year Total 235 163 163 561

Female 198 170 197 566

Total 433 333 361 1127

250

Roadside Hawkers

200 Avg. Monthly Expenditure

150 Male Female 100

50

0 First Year Second Year Third Year

Roadside hawkers are the vendors on the road selling food items like samosa, chaat, bhel, paanipuri, etc. They do not have their own shops. The first year students spend the most on road-side food as compared to the second and the third year students.

Q4. What is your monthly expenditure on Restaurants?
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Batch/Gender Male First Year Second Year Third Year Total 2467 2286 2173 6925

Female 1792 2344 2289 6425

Total 4258 4629 4463 13350

Restaurants
2500 Avg. Monthly Expenditure 2000 1500 1000 500 0 First Year Second Year Third Year Male Female

Restaurant expenses include expenses made on food as break-fast, lunch, dinner, etc. in any kind of a restaurant. All the student categories spend more or less same on restaurants except the first year females which is very less as compared to others. This is mainly because most of them either stay in the hostel of with their family.

Q5. What is your monthly expenditure on Milk and milk products?
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Batch/Gender Male First Year Second Year Third Year Total 486 475 513 1474

Female Total 550 419 476 1445 1036 894 990 2920

Milk and milk products
600

500

Avg. Monthly Expenditure

400

300

Male Female

200

100

0 First Year Second Year Third Year

This category includes expenditure on milk and milk products like curd, paneer, cheese, butter, etc. The spending on milk and milk products is approximately the same for all categories of the students. Q6. What is your monthly expenditure on Ready to eat mixes?
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Batch/Gender Male First Year Second Year Third Year Total 240 171 277 688

Female 267 294 284 845

Total 507 465 561 1533

Ready to eat mixes
600

500

400 Female 300 Male

200

100

0 First Year Second Year Third Year

Ready to eat mixes are the packed mixes which are used for cooking. This category includes brands like MTR, Rasoi Magic, Maggi, Suhana, Parampara, etc It can be seen that the average monthly spending of a student in this category is approximately Rs. 250. Q7. What is your monthly expenditure on Cereals?
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Batch/Gender Male First Year Second Year Third Year Total 237 286 296 819

Female 267 231 382 879

Total 503 517 678 1698

800 700 600 500 400 300 200 100 0 First Year

Cereals

Female Male

Second Year

Third Year

This category includes cereals like Kellogg‟s Chocos, Corn Flakes, Fruit Loops, Bagrry's Muesli, etc. The third year students spend the most on cereals. The average monthly spending of a student is approximately Rs. 275.

Q8. What is your monthly expenditure on Biscuits and Bread?

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Batch/Gender Male First Year Second Year Third Year Total 280 318 358 956

Female 271 319 413 1003

Total 551 637 771 1958

450 400 350 300 250 200 150 100 50 0 First Year

Biscuits and Bread

Male Female

Second Year

Third Year

All types of biscuits and breads fall in this category. For example, Parle-G, Hide & Seek, GoodDay, Milano, Parle 50-50, etc. Third year students spend the most on biscuits and breads. The average monthly expenditure of a student is approximately Rs. 350.

Q9. What is your monthly expenditure on Tea & coffee?

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Batch/Gender Male First Year Second Year Third Year Total 172 175 148 495

Female 158 161 168 488

Total 330 336 316 982

Tea & Coffee
340 335

330

325 Tea & Coffee 320

315

310

305 First Year Second Year Third Year

Monthly expenditure on tea and coffee consumed at home is counted in this category. The consumption of tea & coffee is least by the third year students and highest by the second Average monthly expenditure on tea & coffee is approximately Rs.150. Q10. What is your monthly expenditure on Savory, chocolates, chips, sweets, cakes and pastries?

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Batch/Gender Male First Year Second Year Third Year Total 1347 1143 1456 3945

Female Total 1458 1350 1732 4540 2805 2493 3187 8485

2000 1800 1600 1400 1200 1000 800 600 400 200 0 First Year Second Year Third Year Male Female

This category includes expense on chocolates, chips, wafers, sweets, cakes, and savory which includes snacks like aalo bhujia, rusk, bikaneri sev, etc. The average monthly expenditure is approximately in this category is Rs. 1420. Q11. What is your monthly expenditure on Alcohol consumed at home?
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Batch/Gender Male First Year Second Year Third Year Total 450 482 606 1538

Female 667 578 829 2074

Total 1117 1060 1435 3612

Alcohol
1600 1400 1200 1000 Female 800 600 400 200 0 First Year Second Year Third Year Male

This category includes the monthly expenditure of the students on alcohol consumed at home. There is a very surprising trend in this sector. The consumption of alcohol by females of all three batches is greater than that of the males. The average monthly expenditure by females is Rs. 690 and that by males is Rs. 510. Q12. What is your monthly expenditure on Soft Drinks & Energy Drinks?
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Batch/Gender Male First Year Second Year Third Year Total 683 679 817 2179

Female 688 734 947 2369

Total 1371 1413 1765 4548

Soft Drinks & Energy Drinks
1800 1600 1400 1200 1000 800 600 400 200 0 First Year Second Year Third Year Female Male

This sector includes expenditure on all soft-drinks like Coke, Pepsi, Fanta, Mirinda, Thums Up, etc. and energy drinks like Red-Bull, Gatorade, Cloud 9, etc. Females spend slightly more than men and the third year students have highest expenditure among all three batches. The average monthly expenditure is approximately Rs.750.

Q13. What is your monthly expenditure on Fruits and Fruit juices?

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Batch/Gender First Year Second Year Third Year Total

Male 607 657 858 2122

Female 658 541 671 1870

Total 1265 1198 1529 3992

Fruits and Fruit juices
1600 1400 1200 1000 800 600 400 200 0 First Year Second Year Third Year

Female Male

This category includes the average monthly expenditure on fruits and fruit juices. The third year male students spend the highest among all six categories. The average monthly expenditure of males is Rs. 700 and that of females is Rs. 600.

Analysis of the Student Expenditure at SCMS (UG) on Entertainment:
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Q1. What is your monthly expenditure on Movies? Batch/Gender Male First Year Second Year Third Year Total 773 707 838 2319 Female 297 307 296 900 Total 1070 1014 1135 3219

Movies
900 800 700 600 500 400 300 200 100 0 First Year Second Year Third Year Male Female

This category includes expenditure on movies in the theatre, rented or purchased DVD‟s, etc. The expenditure of males on movies is more than double the expenditure of females in all three years. The third year students spend the most among all three batches. The average monthly expenditure on movies by males is Rs. 780 and that by females is Rs. 300 Q2. What is your monthly expenditure on Sports (including coaching & equipment expenses)?
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Batch/Gender Male First Year Second Year Third Year Total 400 138 389 927

Female 147 100 338 585

Total 547 238 728 1512

Sports (coaching and equipment)
800 700 600 500 400 300 200 100 0 First Year Second Year Third Year Female Male

All the expenses on sports activities including the coaching fees, equipments, participation fees for different tournaments, etc. fall under this category. We can see that the expenditure on sports by females is less than the males in all three years. The average monthly expenditure on movies by males is Rs.300 and that by females is Rs. 200.

Q3. What is your monthly expenditure on Pubs?
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Batch/Gender Male First Year Second Year Third Year Total 1033 893 1019 2945

Female 708 844 1237 2789

Total 1742 1737 2256 5734

Pubs
1400 1200 1000 800 600 400 200 0 First Year Second Year Third Year Male Female

This category includes expenditure on pubs. All the students spend more or less same on pubs. The third year students spend the most as compared to the other batches. The average monthly expenditure on pubs is Rs. 950.

Q4. What is your monthly expenditure on Coffee Shops?
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Batch/Gender Male First Year Second Year Third Year Total 403 396 440 1240

Female 463 434 350 1247

Total 866 831 790 2487

Coffee Shops
500 450 400 350 300 250 200 150 100 50 0 First Year Second Year Third Year Male Female

This category includes expenditure on coffee shops like Café Coffee Day, Barista, Costa Coffee, etc. All the students spend more or less same on the Coffee Shops. The average monthly expenditure on coffee shops is Rs. 410. Q5. What is your monthly expenditure on Short trips?
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Batch/Gender Male First Year Second Year Third Year Total 850 696 962 2508

Female 917 1031 934 2882

Total 1767 1728 1896 5390

Short trips
2000 1800 1600 1400 1200 1000 800 600 400 200 0 First Year Second Year Third Year Female Male

The short trips include one or two day trips to places in and around Pune. There is a very slight difference in the expenditure on short trips among the students in all six categories. The average monthly expenditure on Short trips is Rs. 900. Q6. What is your monthly expenditure on Gym?
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Batch/Gender Male First Year Second Year Third Year Total 333 446 596 1376

Female 479 453 566 1498

Total 813 900 1162 2874

Gym
1200

1000

800 Female 600 Male

400

200

0 First Year Second Year Third Year

This category includes all expenses related to gym i.e. membership fees, equipment cost, etc. The expenditure on gym is lowest among the first year students and it gradually increases for second and third year students respectively. The average monthly expenditure on Gym is Rs. 480. Q7. What is your monthly expenditure on Sheesha?
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Batch/Gender First Year Second Year Third Year Total

Male 257 229 262 748

Female 263 200 297 760

Total 520 429 559 1508

Sheesha
300

250

200 Male 150 Female

100

50

0 First Year Second Year Third Year

This category includes expenses on Sheesha (Hookah) consumed at home as well as in the Sheesha cafés like Mocha, Dhuaa, Café Arabia, etc. All the students spend more or less same on the Sheesha. The average monthly expenditure on Sheesha is Rs. 250. Q8. What is your monthly expenditure on Recreational activities?
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Batch/Gender Male First Year Second Year Third Year Total 560 486 438 1484

Female 571 622 334 1527

Total 1131 1108 773 3011

700 600 500 400 300 200 100 0 First Year

Recreational activities

Male Female

Second Year

Third Year

Recreational activities include yoga, dance, etc. All the expenses related to the recreational activities fall under this category. The expenses on recreational activities are the least by the third year students as compared to that of other batches. The average monthly expenditure on Sheesha is Rs. 250.

Q9. What is your monthly expenditure on Books?

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Batch/Gender First Year Second Year Third Year Total

Male 287 297 281 865

Female 296 294 284 874

Total 583 591 565 1739

Books
300

295

290

Male 285 Female

280

275

270 First Year Second Year Third Year

This category includes expenditure on books which are not the part of the syllabus. Students from all six categories spend averagely Rs. 300 on books per month.

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Brand Preferences of the Products and Services in the Food, Beverages and Entertainment Domain: Q1. What is your preferred brand for Milk? Preferred Brands Nestle Chitale Amul Others None Milk 51 20 21 7 3

Milk
Others None 3% 7% Amul 20%

Nestle 50%

Chitale 20%

Nestle is the most popular brand for milk among the students followed by Chitale. Nestle has an overwhelming 50% market share for milk. Other 7% of the brands include Aarey, Katraj and Khalsa dairy.
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Q2. What is your preferred brand for Ready-to-eat mix? Preferred brand MTR Rasoi Magic Parampara Others None Ready-to-eat mix 40 22 5 7 28

Ready-to-eat mix

None 27%

MTR 39%

Others 7% Parampara 5% Rasoi Magic 22%

Most popular among the various ready-to-eat food brands is MTR. Its market share is 40%. It is followed by Rasoi Magic which has 22% market share. Other popular brands include Aashirwad & Mother‟s Recipe.
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Q3. What is your preferred brand for Tea? Preferred brand Tata Red Label Taj Mahal Others None Tea 37 20 9 3 33

Tea

None 32%

Tata 36%

Taj Mahal 9% Others 3%

Red Label 20%

Tata tea has the market share of 36%, followed by Red Label and Taj Mahal with 20% and 9% market share respectively. Other brands include Wagh Bakri, Lipton, etc. Approximately 32% of the students do not consume tea.

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Q4. What is your preferred brand for Coffee? Preferred Brand Nescafe Bru None Coffee 82 8 12

Coffee

None 12% Bru 8%

Nescafe 80%

Nearly 80% of the students preferred Nescafe and 8% preferred bru. Approximately 12% students did not consume coffee.

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Q5. What is your preferred brand for Soft Drinks? Preferred brand Coke Thums Up Fanta Others None Soft Drinks 51 28 6 8 9

Soft Drinks
None 9%

Others 8% Fanta 6%

Thums Up 27%

Coke 50%

\

Nearly 50% of students prefer consuming Coca-Cola, followed by Thums Up (28%) and Fanta (6%). Soft Drinks included in other brands category consist of Sprite, Mountain Dew, Limca, Pepsi, etc. Nearly 9% of students did not prefer consuming soft drinks.
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Q6. What is your preferred brand for Energy Drinks? Preferred brand Red bull Gatorade Cloud 9 None Energy Drinks 49 18 2 33

Energy Drinks
Red bull Gatorade Cloud 9 None

32%

48%

2% 18%

Nearly 48% of the students prefer Red Bull followed by Gatorade (18%) and Cloud 9 (only 2%). While 32% of students do not consume any energy drinks.

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Q7. What is your preferred brand for Alcoholic Drinks? Preferred Brand Beer Vodka Whiskey Others None Alcoholic Drinks 21 14 19 3 45

Alcoholic Drinks
Beer 20% None 44% Vodka 14%

Whiskey 19%

Others 3%

Nearly 20% of the students prefer consuming Beer, followed by Whiskey (19%), Vodka (14%) and other alcoholic drinks (3%). Other alcoholic drinks include Wine, Breezer, Rum, etc. Nearly 44% of students do not consume alcoholic drinks.
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Q8. What is your preferred brand for Chocolates? Preferred Brand Chocolates Cadbury Nestle Ferero Rocher Others None 51 22 20 5 4

Chocolates
Cadbury Nestle Ferero Rocher Others None

5%

4%

20% 50%

21%

Nearly 50% of the students prefer consuming Cadbury, followed by Nestle (21%), Ferero Rocher (20%) and other chocolates (5%). Other category includes chocolates like Snickers, Mars, Bounty, Galaxy, etc. Nearly 4% of the students do not consume chocolates.

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Q9. Which is your preferred place as a Coffee Shop? Preferred Brand CCD Barista Road-side coffee shops Costa Coffee None Coffee Shop 72 9 11 6 4

Coffee Shop
CCD Barista Road-side coffee shops Costa Coffee None

6% 11% 9%

4%

70%

Nearly 70% of the students prefer Café Coffee Day, followed by Road-side coffee shops (11%), Barista (9%), Costa Coffee (6%) and 4% of students do not go to coffee shops.

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Q10. Which is your preferred Gym? Preferred place College Gym Endurance Talwarkar's Others None Gym 20 13 7 10 52

Gym
College Gym 19% None 51% Endurance 13%

Others 10% Talwarkar's 7%

Nearly 51% of students do not go to the gym while 19% prefer college gym, 15% prefer Endurance, 7% Talwarkar‟s and 10% go to other gyms. The gyms included in the others category are Snap fitness, Zion, Anytime Fitness, Gold Gym, etc.

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Q11. Are you a vegetarian? Vegetarian Non-vegetarian 50 52

The number of vegetarians and non -vegetarians is almost equal. Q12. Which cuisine do you prefer? Indian Chinese Italian Others 62 13 22 5

Cuisine
70 60 50 40 30 20 10 0 INDIAN CHINESE ITALIAN OTHERS

Nearly 62% students prefer Indian cuisine, followed by Italian (22%) and Chinese (13%). Approximately 5% students prefer other cuisine which includes Mexican, Continental.
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Q13. Which restaurant do you prefer for Indian Cuisine? Indian Cuisine Great Punjab Rajdhani Ram Krishna Mogaa Northern Frontier Other 33 18 13 13 9 16

Indian Cuisine
Northern Frontier 9% Other 16% Great Punjab 32%

Mogaa 13%

Ram Krishna 13%

Rajdhani 17%

Approximately 32% students prefer The Great Punjab for Indian food, 17 % Rajdhani, 13% Mogaa and Ram Krishna each, 9% Northern Frontier, 16 % other, which includes 55 Punjabi Bagh, Bawarchi, Shree Krishna, Bighdey Nawab, etc.

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Q14. Which restaurant do you prefer for Chinese Cuisine? Sales Chang‟s Daiwong Mainland China Other 60 21 15 4

Chinese Cuisine

Daiwong 21%

Other 4%

Mainland China 15%

Changs 60%

Nearly, 60 % students prefer Chang‟s for Chinese Cuisine, 21% prefer Daiwong and 15% prefer Mainland China. While 4% prefer other places like Yo! China, Shree Krishna, Chopsticks, etc.
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Q15. Which restaurant do you prefer for Italian Cuisine? Italian Cuisine La Pizzeria 46 Pizza hut Squisito‟s Indijoe‟s Other 17 15 12 12

Italian Cuisine
Other 12% Indijoe 12% La Pizzaria 45%

Squisito 15% Pizza hut 16%

Approximately 45% students prefer La Pizzeria (Little Italy), 16% prefer Pizza Hut, 15% Squisito‟s, 12% Indijoe‟s and 12 % other which includes El Fungo Magico, Papa John‟s etc.

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Limitations and conclusions

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LIMITATIONS OF THE STUDY
Although a lot of thought and effort has been put in to make the study as comprehensive and exhaustive as possible, the final product does have certain limitations. One of these is the fact that the sample taken is not entirely representative as it should have been. The main limitation of the study is the selection of the sample population, which is 102 respondents out of which 55 are male and 47 are females, this ratio is skewed if you look at the actual percentage of females in the college which is close to 30%. Other parameters like, having a representative number of respondents living in rented accommodation and hostels, the number of outstation and local students, were also overlooked due to time and resource constraints. Such a detailed representation along various parameters would have given the study a little more accurate results. But, due to time and resource constraints, such an attempt would also have lead to the data collection and analysis being highly complex and extremely long drawn out. Another major limitation is that the students are not able to keep track of their spending and hence many approximate figures were provided by them, hence the statistical relevance of the data is reduced.

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CONCLUSION
A student of the Symbiosis Centre For Management Study-Under Graduate (SCMS-UG) on an average spends a little over twelve thousand rupees per month on all of his/her expenses which have been covered in detail in the five verticals, and the students stay for college ten months per year, this translates the figure to roughly One lakh Twenty Thousand Rupees per year. Moreover, there are approximately 900 students studying in SCMS (UG), and hence the total expenditure of all the students of SCMS (UG) in a year turns out to be INR Ten Crore and Eighty lakhs. It is no surprise that since the establishment of this institute, Vimannagar has completely transformed from a moffusil locality, far-off from the city centre to the vibrant student and IT professional hub that it is now, serving as a great market for any kind of goods or services. Restaurants, Mobile Shops, Stationary shops and Grocery stores are just some of the businesses that have mushroomed in and around the area of Vimannagar. This has been as a result of entire new customer base that has been created due to the establishment of the institute, Vimannagar has become one of the best areas in the city to invest in a property in. not just because of the value appreciation but because how easy it is to find tenants for the property, this has ensured the real estate market also booms and property prices significantly appreciate. Pubs, Bars, Multiplexes, Gaming zones and other youth oriented entertainment businesses have also prospered as a result of the establishment of the institute and subsequent student inhabitation of the area. All of this has made Vimannagar and its surrounding areas a great place to invest in and to conduct business in. The economy of these areas is now thriving like never before and they have become some of the city‟s fastest growing localities. The crucial importance of the expenditure of the students of this institute and others like it cannot be stressed enough in the context of the rapid economic development of the surrounding localities.

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BIBLIOGRAPHY

  

http://www.be.wvu.edu/bber/pdfs/BBER-2010-09.pdf www.udel.edu/IR/presentations/EconImpact.doc http://www.springerlink.com/index/J72K108406310286.pdf

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EXHIBIT 1

The study was designed in such a manner that the end product can provide a lot of revealing insights into consumer behavior as far as these students are concerned which could potentially be applied by business owners or essentially anybody who wants to target these students as potential customers for their product or service. Quantitative information such as the average expenditure per month of a student and expenditure under various heads/verticals are not the only insights the study has to offer. A closer look can reveal a substantial amount of qualitative information in terms of consumer behavioral patterns which can help anyone targeting students as potential customers. Some applications of this study are listed below:  Nearly 62% students prefer Indian cuisine and the top three voted places for the same are The Great Punjab, Rajdhani and Ram Krishna respectively, none of these restaurants are in Viman Nagar. This presents huge potential customers for these restaurants in Viman Nagar.  The same goes for the Italian restaurants, all the preferred places for Italian cuisine are not in Viman Nagar, hence these restaurant owners can acquire a good uncompetitive and untapped market by opening their branches in Viman Nagar.  Viman Nagar being a locality in where approximately 900 students reside, there is a demand for a book-store or a library.  As there are many students residing in Viman Nagar, places where the match screening is done can also prove to be a good attraction and hang-out place among the students.

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EXHIBIT 2
SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES (UG) QUESTIONNAIRE

Topic: Effect of Students Expenditure on the Economy of Viman Nagar.

General Information Name: Batch: Gender: Age: Email ID:

 What is your average monthly expenditure? 1. <8000 2. 8000-13000 4. 18000-23000

3.13000-18000

5.If >23000, (specify _______________________)

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FMCG AND HOUSEHOLD ITEMS:  Average monthly expenditure on basic toiletries (Toiletries includes – toothbrush, toothpaste, soap/shower gel, shampoo, conditioner, shaving needs, face wash /scrub, toilet paper) 1. <200 2. 200-250 3. 250-300 4. 300-400 5. >400 (specify________)

 Average monthly expenditure on basic grooming ( hair gel/wax, hair oil, cream, moisturizer, sunscreen, lotion, deodorant, After shave lotion e.t.c ) 1.<300 2. 300-500 3. 500-700 4. 700-900 5. >900 (specify_____)  Average monthly expenditure on household cleaning products ( include washing powder/bar , dish wash bar/liquid , toilet cleaner , floor disinfectant, others. If expense is shared, divide it by number of people sharing) 1. <100 2. 100-200 3. 200-300 4.300-400 5. >400 (specify_____)

 Do you smoke cigarettes?(yes/no) ___________  PICK your preferred brand in the following categories Soap/shower gel Dental care Hair care (shampoo & conditioner) Shaving items Face wash/scrub Moisturiser/cream Hair grooming (hair gel/wax/oil) Cigarettes Pears Close up Lux Colgate Dettol Pepsodent Gillette Oral b OthersGarnier Gillette Himalaya Garnier Head and shoulder Palmolive Garnier Nivea Pantene Old spice Pears Lakme Parachute Marlboro Clinic Nivea Nivea Vaseline Garnier B&h Others Others-

Others OthersOthersOthersOthers-

Brylcream Set wet Four square Classic

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 Average monthly expenditure on regular medicines/ dietary supplements if you suffer from any ailments or have any dietary needs? 1. <250 2. 251-500 3. 500-1000 4. >1000 5. Not applicable

 Average monthly expenditure on hygiene products and first aid needs? 1. <150 2. 150-200 3. 200-250 4.250-300 5.300-400 6. >400 (specify_____)  What was your initial investment for acquiring a television and a refrigerator (divide by no. of people if expenses are being shared, if it is part of monthly rental give an annualized figure). 1. <2000 2. 2000-3000 3.3000-4000 4.4000-5000 5. >5000 (specify_____)  Do to subscribe to Direct to Home operator?(yes/no) _______________  If yes, then which one? 1. Tata sky 2.Dish tv 4. Reliance Big tv

3.Airtel digital tv 5. Others (specify_____)

 PICK the brand you own

Television set Water purifier Refrigerator

Videocon Aquaguard Lg

Samsung Pure it Samsung

Lg Aqua sure Onida

Onida Kent Videocon

Others __________ Others __________ Others __________

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 What is the source of drinking water at home?  Water purifier  Mineral water (if yes specify the brand __________________)  Local packaged water ( 20 liters can)  Municipal water  Others - _____________________

 What‟s your individual monthly expenditure on mineral water, if you avail it at your residence? ___________________  What was your initial investment for acquiring furniture (divide by no. of people if expenses are being shared, if it is part of monthly rental give an annualized figure) 1. <3500 2. 3500-5000 3. 5000-7500 4.7500-10000 5.>10000 (specify_____)  Do you have an air conditioner?  Yes  No  What was your initial investment for acquiring kitchen and other home appliances- toaster, vacuum cleaner, mixer/grinder, iron & iron board, geysers e.t.c. (divide by no. of people if expenses are being shared, if it is part of monthly rental give an annualized figure) 1. <2000 2. 2000-35000 3. 3500-5000 4.5000-7500 5. >7500 (specify____________)

MOBILES AND SERVICE PROVIDERS  How many telecom service providers do you subscribe to? _______________

 Fill in the details related to which service provider do you use?

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Service providers Prepaid Postpaid Airtel Vodafone Idea Aircel Bsnl Reliance Others _______________ Schemes include call rate reduction/message pack/ group calling e.t.c

Average monthly expenditure (approx)

Are you satisfied? (yes/no)

Monthly exp. On schemes

 What will you consider while choosing a network? 1. Network availability 2. Promotions and publicity 3. Schemes 4. Peer influence 5. Data connectivity 6. Others ______________________  Which is your current handset? 1. Nokia 2. Blackberry 4. Sony Ericson 5.Samsung

3. LG 6.Others _____________

 How much on an average do you spend on a handset? 1. <5000 2. 5000-10000 3. 10000-15000 4.15000-20000 5. >20000 (specify _____________)  How much do you generally spend on repairs and maintenance on your handset? (half yearly ) 1. <200 2. 200-500 3. 500-700 4. 700-1000 5. >1000 (specify __________)

INTERNET CONNECTION  What is the source of internet connection? 1. Wifi 2. Broadband services 3. Data card 4. College/hostel wifi 5. Other (_________________)
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 What is the average monthly expenditure on internet services? (divide by no. of people if expenses are shared) 1. <250 2. 250-500 3. 500-750 4.750-1000 5. >1000(specify ___________________)  Which data card or broadband connection do you have? 1. Airtel 2. Reliance 3. Bsnl 4. Idea 5. Tata indicom 6. Others____________  Have you activated Gprs on your handset? (yes/no) ___________________  If yes, how much is your monthly expenditure on it? 1. <100 2. 100-250 3. 250-400 4.400-600 5. >600(specify ___________________)  Have you activated blackberry messenger on your handset? (yes/no) ________  If yes, what is your monthly expenditure on it? ______________

TRANSPORT  Which kind of vehicle do you have? 1. Four Wheeler 3. Cycle 2. Two wheeler 4.None

 Which vehicle do you own? ____________________________  How much did you spent on it? ________________________

 What is your average monthly expenditure on petrol? 1. <200 2. 200-400 3. 400-600 4.600-800 5. >800(specify ___________________)

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 What is your average half yearly expenditure on repairs and maintenance? 1.<500 2. 500-750 3. 750-1000 4. 1000-1500 5. >1500(specify ___________________)  What is the average monthly expenditure on auto rickshaw? 1.<250 2. 250-500 3. 500-750 4.750-1000 5. >1000(specify ___________________)  How often do you make trips to your hometown and short trips in and around Pune? 1. Very often 2. Once a Term 3. Once a year  What is your average expenditure on such trips? ________________  Where did you get your rail/bus tickets booked? 1. Agency, _________________ 2. www.irctc.co.in 3. Reservation centers 4. Others ___________________

CLOTHING  How much on an average do you spend on clothing? (Includes all clothing from tshirts to jeans to undergarments to jackets. Give a quarterly figure) 1. <1000 2. 1000-3000 3. 3000-5000 4.5000-7000 5. >7000(specify ___________________)

 Which brands do you buy the most related to clothing? 1. Tommy Hilfiger 2. Espirit 3. United colors of Benetton 4. Sports brands (specify ___________________) 5. Others (specify ___________________)

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GADGETS  Do you have a primary device for playing music?(yes/no) ______________  If yes how much did you spend? 1.<2000 2. 2000-4000 3. 4000-5000 4.5000-7000 5. >7000(specify ___________________)  Also which music gadgets do you have? 1. I pod/ I touch 2. Dvd/Vcd player (specify brand_________________) 3. MP3 player (specify brand ___________________) 4. Walkman (specify brand___________________) 5. Others - ____________________  Do you own a laptop? If yes, which brand 1. Dell 2. HP 4. Sony vaio 5. Acer

3. Apple Macbook 6. Others - ____________________

 How much did you spend on your laptop? 1.<10000 2. 10,000-20,000 3. 20,000-35,000 4. 35,000-50000 5. >50000(specify _____________)  How many laptops do you have/ bought during your college life? __________

 Do you have a gaming console? (yes/no) _______________  If yes, which one do you prefer from the below option 1.Playstation 2. xbox 3. wii 4. others - _____________________  What is your average expenditure on other electronic gadgets (hair dryer, trimmer, straightner/curlers and others required for grooming, give an annual figure)? 1.<5000 2. 5000-7500 3. 7500-10000 4. 10000-20000 5. >20000 (specify ___________________)

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ACCESSORIES  How much on an average do you spend on accessories? (include sunglasses, belts, scarves/mufflers, caps, watches e.t.c.) 1.<1000 2. 1000-5000 3. 5000-10000 4.10000-20000 5. >20000(specify ______________)  How many pairs of shoes/chappals/sandals do you possess? 1. <5 2. 5-7 3. 7-10 4. 10-15 5. >15(specify ___________________)

 Pick which brand do you possess? Others Swatch Timex _________________ Watches Others Fastrack Ray-ban Gucci Police _________________ Sunglasses Others Adidas Nike Converse Puma _________________ Shoes (male) Others Shoes Catwalk Bata Metro Mochi _________________ (female) For female, if you use some brands in the male category then please do select that also. Titan/ Fastrack Tommy Hilfiger

GROOMING  How much do you spend on haircuts? ( give a quarterly figure) 1. 100-300 2. 300-500 3. 500-800 4. 800- 1000 5. >1000 (specify _____________)  Average monthly expenditure at the parlor? ( hair color, extensor, bonding ,extensions, waxing etc) 1. <200 2. 200-500 3. 500- 1000 4. 1000-1500 5. >1500(specify ____________)

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EXTRA  Are you a member of a club? _________________  If yes, which club? ____________________________  How much do you spend at the club? (Membership+ activities) 1.<200 2. 200-500 3. 500- 1000 4. 1000- 1500 5. >1500(specify _____________)  How much do you usually spend on gifts?(quarterly figure) 1. >500 2. 500-1000 3. 1000-5000 4. 5000-7000 5. >7000(specify ___________________) STATIONARY  Average monthly expenditure on stationary (notes, books, pens, papers, Xerox, academics related etc) 1. >200 2. 200-500 3. 500-1000 4. 1000- 1500 5. >1500(specify ________________)

REAL ESTATE  What‟s your current mode of Accommodation? 1. Rented Accommodation 2. Paying Guest (PG) 3. College Hostel 4. Private Hostel 5. Owned Accommodation 6. Others (specify__________)  If it‟s a flat, how many BHK flat & the number of people, including you, share it? _________________________  If it‟s a flat, what are the monthly total & individual expenses (in Rs.) on accommodation?  Total Expenses ___________  Your own expenses __________________

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 If it‟s a college/private hostel, how many people, including you, share your room? ____________  If it‟s a college/private hostel, your cost of accommodation and food, separately (in Rs.)?__________________  If it‟s an owned accommodation, type & size of it and total number of people residing it?________________  Total Brokerage, if paid, till date & Agreement certificate fees, if any?_______________  Source of information for accommodation? 1. Friends/relatives 2. Brokers 3. Real-estate web sites 4. Others (specify__________)  Did you shift from previous accommodation in the time that you have spent in pune? ________________  If yes, then how many times and the order in which you changed it from the first accommodation till the current one? ____________  Are you satisfied by the type, cost and quality of accommodation availing in Viman Nagar/ Pune? (yes/no)_______________  Are you satisfied with the services, cost incurred while finding the accommodation? ___________________________

UTILITIES  What‟s the, per person, average monthly Electricity bill (in Rs.)? 1. <300 2. 300-600 3. 600-1000 4. 1000-1500 5. 1500-2000 6. >2000(specify____________)
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 Mode of payment of electricity bill? 1. Internet 2. ATM 4. Agent 5. Visit to the Office 6. Others (if so, specify____________)

3. Auto Debit

 Do you have any power back-up? (yes/no) _________  If yes, then who is the provider? 1. Society 2. Landlord  Do you have a gas connection?(yes/no) ____________  If yes, type of connection  Private  Public  Licensed  What‟s the average set up cost of gas connection? ___________________  What are the individual, average monthly, gas expenses? ____________

3. Yourself

 

If you have a maid/cook, what are the monthly expenses per person? _________ If you have a set top box /cable for your TV, what are the average monthly expenses in total and individual? _______________ What are the average monthly expenses on repairs & maintenance like bulbs, geysers, furniture etc.? _______________





Source of information of the service providers (e.g., electrician, cook, maid etc.)? 1. Newspaper 2. Yellow Pages 3. Internet 4. Security/watchman 5. Friends/relatives 6. Others (specify__________)

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

What‟s your individual monthly expenditure on newspapers and magazines separately, if you access them? Which ones? _______________ Which bank‟s ATM /Debit card(s) do you use? _______________





What percentage of total transactions do you do through debit cards? ____________

FOOD AND BEVERAGES: Monthly expenditure per person: Home Ration (rice, flour, food grains, etc) Canteen and mess Roadside Hawkers Restaurants Milk and milk products (butter, curd, cheese, paneer, ghee, etc.) Ready to eat mixes Cereals (corn flakes, chocos, etc.) Biscuits and Bread Tea & coffee Savoury Alcohol consumed at home Soft Drinks & Energy Drinks Fruits Fruit juices Chocolates Chips Sweets, Cakes and pastries Monthly expenditure per person: Movies Sports (coaching & equipment)
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Please specify the approx amount <700 <200 <150 <1000 <200 <200 <200 <200 <150 <200 <500 <200 <200 <200 <300 <300 <200 700-1000 200-500 150-200 1000-2000 200-500 200-400 200-500 200-500 150-200 200-500 500-1000 200-300 200-500 200-500 300-600 300-600 200-500 1000-1500 500-1000 200-250 2000-3000 500-800 400-600 500-800 500-800 200-250 500-800 1000-1500 300-400 500-800 500-800 600-900 600-900 500-800 1500-2000 1000-1500 250-300 3000-4000 800-1200 600-800 800-1000 800-1000 250-300 800-1000 1500-2000 400-500 800-1000 800-1000 900-1200 900-1200 800-1000 >2000 >1500 >300 >4000 >1200 >800 >1000 >1000 >300 >1000 >2000 >500 >1000 >1000 >1200 >1200 >1000 Please specify the approx amount >1600 >3200

<500 <200

500-800 200-1200

800-1200 1200-1600 1200-2200 2200-3200

Pubs Coffee shops Short trips Gym Sheesha Recreational activities(Any type of Classes or Tuitions) Books Concerts

<500 <200 <500 <500 <200 <200 <200 <500

500-1500 200-500 500-1000 500-1000 200-700 200-700 200-400 500-1000

1500-2500 500-800 1000-1500 1000-1500 700-1500

2500-3500 800-1000 1500-2000 1500-2000 1500-2500

>3500 >1000 >2000 >2000 >2500 >2500 >800 >2000

700-1500 1500-2500 400-600 600-800 1000-1500 1500-2000

 Pick your preferred brand or place for the following: Milk & milk products Ready to eat mixes Tea Coffee Nestle Chitale Rasoi Magic Red Label Bru Coke Gatorade Vodka Aarey Parampara Taj Mahal Others _______________ Others _______________ Others _______________ Others _______________ Others _______________ Others _______________ Others _______________ Others _______________

MTR Tata Nescafe Thums Up Soft Drinks Energy Drinks Red bull Beer Alcohol Chocolates

Cadbury Nestle

Coffee Shops Gym

CCD College Gym

Barista Endurance

Fanta Cloud 9 Whiskey Ferero Rocher road-side coffee shops(coffee hut, coffee stop) Talwarkar's

Others _______________ Others _______________

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 Are you a vegetarian?(yes/no) ____________________  Which Cuisine do you prefer? ____________________________  Which is the best joint for the following? Cuisine a. Indian b. Chinese c. Mexican d. Italian e. Others Best Joint __________ __________ __________ __________ __________

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Thank YOU

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