Effectively Using Social Networking

Published on May 2016 | Categories: Types, Business/Law | Downloads: 39 | Comments: 0 | Views: 278
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Richard Tubb discusses how to use social networking sites such as Facebook and Twitter to increase your social networking reach.

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Effectively using Social Networking to build your IT Support business
Chris Martin
GFI MAX ± MSP Consultant

Richard Tubb
Independent Consultant

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Introducing
Chris Martin GFI MAX ± MSP Consultant

Richard Tubb

Independent Consultant

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Webinar Agenda
» » » » » » » » » The principles for using Social Networking The ROI of Social Networking Social Networking vs Social Media Tips for Twitter, LinkedIn and Facebook Why Blog? Content Loops The Tools to use Social Networking vs traditional Business Networking Question and Answer

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The Principles of Social Networking
» » » » » Do not sell! Use to educate Add Value, not noise It¶s a two-way conversation It¶s about quality, not quantity

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The ROI of Social Networking
» » » » » Establishes you as a subject matter expert Begins process of building trust in you Gives you visibility Typically used as a conversation starter Business can be won thanks to Social Networking!

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Social Networking vs. Social Media
All about conversations

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Social Media
» Primarily about content

»

There are still opportunity for conversations though!

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Content Loops
» » » » » » » Create a video on YouTube ±link to your web-site Create a blog post talking about the video Tweet about the blog post Create a LinkedIn status update about the blog post Add photos to Flickr about how you made the video Your web-site has a link to your blog Different people consume information through different channels. Help them to find you!

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The tools to use
» » » » » » Tweetdeck Outlook Social Connector SocialOomph Google Alerts Bit.ly ± Shorten and track the links you share Read my blog article ± ³The Tools I use´ (link TBA)

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Tips for Twitter
» » » 140 Characters ± micro-blogging! What you say will be open for the world to see! Share links that share your viewpoint ± add your thoughts Follow like minded individuals, start conversations Use Groups to categorise those you follow ± Business, Friends, Local, Vendors, Prospects, etc. Getting started? Re-Tweet (RT) some articles, ask and answer questions Use Hash-Tags (#) to discuss specific subjects

» »

» »

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Tips for LinkedIn
» » Solely business focus Offers status updates like Twitter ± but use sparingly. Use as part of your process for managing business cards Scan the Weekly LinkedIn update e-mail for opportunities to re-connect with people Use LinkedIn Groups to engage with peers and prospects If cross-posting to Twitter, don¶t use Hash-tags (#) on LinkedIn!

»

»

» »

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Tips for Facebook
» Facebook primarily for personal relationships, but is used extensively for business too The line between personal friendships and business friendships is blurring People do business with people they like ± don¶t be afraid to be yourself on-line! Use Facebook Privacy settings to separate your friends and colleagues where necessary Use @ sign to tag other people ± in status updates, in photos

»

»

»

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Why Blog?
» » Blogging is free ± it doesn¶t matter if anyone reads it! It teaches you to effectively articulate your thoughts and points ± it¶ll make you a better salesmen, a better speaker, a better party guest! Be consistent with your message and your frequency If you¶re good at it, people will read. If you¶re no good at it, you¶ll get good at it. Effectively builds trust in you and your brand

» » »

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Social Networking Etiquette
» » » » When in doubt, treat like ³real world´ networking Don¶t say anything you wouldn¶t want to be quoted on But do be yourself! Don¶t ³Friend Collect´ ± *always* write personalised introductions within connection requests Read my blog post ± ³Thanks for your Friend Request, but who are you?´ http://bit.ly/tubblog-friendrequest

»

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Social Networking vs. traditional Business Networking
» » » Social Networking compliments traditional networking, and visa versa! Putting all your energy into just one or the other will only get you so far Use a balanced ³linked up´ approach to networking both on-line and off-line ± Face-to-Face, Telephone Calls, E-Mails, Social Networking Always try to ³Be The Connector´

»

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Any questions?
» » » » Blog ± www.tubblog.co.uk Twitter ± www.twitter.com/tubblog LinkedIn ± www.linkedin.com/in/richardtubb E-Mail ± [email protected]

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GFI MAX Building Blocks

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How the Building Blocks can help you get started
» A series of discrete, pre-packaged services that the customer can easily grasp the value of That you can sell easily That generate recurring profits for you Bind that customer to you Learn about their systems Begin changing the nature of the relationship And migrate them to full Managed Services

» » » » » »

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What¶s a Building Block?
» All the information, tools and collateral needed to sell and implement a set of Managed Services You can use to: Attract new customers or strengthen relationships with existing customers Easily sell a profitable service Ease customers from break-fix to Managed Services » With NO major changes to your company And no expensive training

»

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Building Blocks Program ± Do it your way!
Lucrative but complex
Server & Network Workstation Email Email archiving Server & network management Workstation management Email hosting Delivery verification Real-time server & network monitoring Daily Server Health Check Daily Server Safety Check Proactive workstation maintenance Real-time workstation monitoring Daily Workstation Health Check Email Continuity

Anti-virus & anti-spam

Email infrastructure monitoring

Lower value but simple

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What¶s contained in each Building Block?
Example: Server Blocks ± all you need to price and sell
ach Building Block ontains:

4 3 2 1

Server & Network Management Real-time Server & Network Monitoring Daily Server Health Check Daily Server Safety Check

Information about the service, context in which it sits in Building Blocks Financials (pricing & profit) calculators Promotional material (flyers, letters, web site text, etc.), value proposition, marketing and sales strategy Implementation documents (contracts, SLAs) Implementation considerations: Integration, billing, scaling, etc.

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All the self-branded information and material you need
Sample flyer

Your Logo Here
Your strap line here

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Sample website copy

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Sample sales letters and telephone scripts

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Pricing calculators, sample contracts, statements of work...

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GFI MAX Building Blocks summary » » » » » » » »
All the info and collateral. To easily sell straightforward services that the customer grasps. That bind the customer to you. That truffle hunt and brings more incidents to the surface. That you can make good recurring revenues and profits. That require no changes to your business system. No training and travel and time. That can be used to attract new customers with a straightforward service. That start the progression to full Managed Services.

GFI Max and Building Blocks are«Easy!

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Thank you

» » » » »

You get the full system Set up in less than 10 minutes! No commitment No hard sell Or contact us for more information: [email protected]

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MSP Business Management website

»

Online resource to help you:
» » » » Grow your IT support company Run your company more profitably Deliver fast IT support and increase uptime Minimize threats to your business

www.mspbusinessmanagement.com

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