Fashion Report

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This report emphasize the needs on fashion designing new trends.

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Report
Fashion Designing, Fashion Forecast and Fashion Trends as
well as Fashion and Textile Calendar

Subject: Introduction to Fashion designing
Name: Muhammad Awais
Semester: AMM-1B
Submitted to: Mam Sadaf J Vastani

Fashion Designing:
Art of application of design on clothes and accessories. The art dedicated to the creation of
wearing apparel and lifestyle.
Fashion design is the art of the application of design and aesthetics or natural beauty to clothing
and accessories. Fashion design is influenced by cultural and social latitudes, and has varied over
time and place. Fashion designers work in a number of ways in designing clothing and
accessories such as bracelets and necklace, because of the time required to bring a garment onto
the market, must at times anticipate changing consumer tastes.

Fashion design is a form of art dedicated to the creation of clothing and other lifestyle
accessories. Modern fashion design is divided into two basic categories: haute couture and readyto-wear. The haute couture collection is dedicated to certain customers and is custom sized to fit
these customers exactly. In order to qualify as a haute couture house, a designer has to be part of
the Syndical Chamber for Haute Couture and show a new collection twice a year presenting a
minimum of 35 different outfits each time.
Ready-to-wear collections are standard sized, not custom made, so they are more suitable for
large production runs. They are also split into two categories: designer or creature and confection
collections. Designer collections have a higher quality and finish as well as an unique design.
They often represent a certain philosophy and are created to make a statement rather than for
sale. Both ready-to-wear and haute-couture collections are presented on international catwalks.
The first fashion designer who was more than a simple seamster was Charles Frederick Worth, in
the 19th century. Before he set up his fashion design house in Paris, clothing was made by
anonymous dressmakers and fashion standards were derived from the styles worn by royalty.
Worth was the first designer to actually dictate to his customers what to wear rather than
following their demands.
His fashion house became so famous that people were able to attach a face and a name to designs
when they knew they were from the House of Worth. This was the beginning of the tradition to
have a designer of a house not only create clothing, but also represent the symbol of the brand.
Farichino is the ever first Fashion brand of Pakistan, who introduces the idea of merging the
theme of Arabian nights or fairy tales with our very own cultural touch. Farichino is also earning
good name in creating modern western outfits with the eastern touch, it means that a variety of
tastes is available, under one roof, which is called Farichino. Farichino by Fashion designer
Bushra Shahid generally presents classic formal and Pakistani traditional and Arabic outfits, but
has specialty in making Bridal wear and Aabyas.

Fashion Designing

FARICHINO PAKISTANI FASHION:

Fashion Collections:
1: HAUTE COUTURE.
2: PRET-A-PORTER.

HAUTE COUTURE:
The term "haute couture" is French. Haute means "high" or "elegant." Couture literally means
"sewing," but has come to indicate the business of designing, creating, and selling custommade, high fashion women's clothes.
Strict Regulations:
To be called an Haute couture house, a business must belong to the Syndical Chamber for Haute
Couture in “Paris” which is regulated by the French Department of Industry. Members must
employ 15 or more people and present their collections twice a year. Each presentation must
include at least 35 separate outfits for day and eveningwear.
Glittering Names:
The syndicate has about 18 members, including such fashion giants as Coco Chanel, Christian
Dior, and Pierre Cardin. The houses generate more than $1 billion in annual sales and employ
close to 5,000 people, including 2,200 seamstresses. Workers often specialize in one area, such
as feathers, fabric, buttons, shoes, etc. Before World War II, 35,000 people worked at couture
houses.
Staggering Prices:
Made from scratch for each customer, haute couture clothing typically requires three fittings. It
usually takes from 100 to 400 hours to make one dress, costing from $26,000 to over $100,000.
A tailored suit starts at $16,000, an evening gown at $60,000.
A small Market:
Today only 2,000 women in the world buy couture clothes; 60% are American. Only 200 are
regular customers. Often, designers will loan clothes to movie stars or other public figures for
publicity.
During fashion's "golden age," after World War II, some 15,000 women wore couture. Socialites
such as the Duchess of Windsor Babe Paley, and Gloria Guiness would order whole collections
at a time.
Despite the small market, designers maintain haute couture operations partly because the prestige
helps sell other products, such as perfume, cosmetics, and their ready-to-wear lines available in
stores.
Members:
Members of Haute Couture chamber are Chanel, Givenchy, Elie Saab, and Valentino.

HAUTE COUTURE:

Fashion Capital:
NEW YORK is the most fashionable city in the world, having been crowned the 2014 Top
Global Fashion Capital, taking the title from London who came first in 2011 and 2012, but third
this year.
Paris ranked in second place, only 0.05 per cent below New York. Los Angeles came in fourth
position - the first time that the city has made it into the top four. Barcelona was fifth, followed
by Rome and then Berlin.
New York City has, indeed, earned its Top Global Fashion Capital ranking through its
disciplined, methodical yet creative approach to its fashion industry. Said Bekka Payack, New
York-based fashion director for The Global Language Monitor . Paris, with the Top Haute
Couture ranking, of course has a centuries-long heritage, having invented the very concept, also
scored highly in the prêt-à-porter category.
Top global fashion cities.
1. New York, U.S.
2: Paris, France.
3: London,
4: Los Angeles, U.S.
5: Barcelona, Spain.
6: Rome, Italy.
7: Berlin, Germany.
8: Sao Paulo, Brazil.
9: Milan, Italy.
10: Los Angeles, U.S.
11: Antwerpen, Belgium.
12: Hong Kong, China.
13: Buenos Aires, Argentina.
14: Bali, Indonesia.
15: Sydney, Australia.

PRET-A-PORTER:
Pret-a-porter is a French phrase meaning “ready to wear.” Ready-to-wear clothing is sold "off the
rack" in standardized sizes.
Pret-a-Porter (Ready-to-wear) are clothing made in standard sizes. Traditionally, they are made
for ordinary people. These collections are aimed to satisfy the demands of masses. Of course, the
material and the intensity of labor of the ready-to-wear collections are much more moderate than
the couture collections. Hence, the price is more approachable to the mass media.
Almost each Fashion house produces ready-to-wear collections. They bring a lot of money and
clients, because of a quicker and bigger volume turnover. Also, they cost less and many people
can afford them. In the meantime, they look adorable as well. Ready-to-wear clothing is casual,
informal and practical that you can wear it daily.
Mass Production:
Ready-to-wear apparel is generally mass-produced in factories, using standardized patterns and
inexpensive construction methods. It is manufactured this way to produce low-cost garments.
In the fashion industry, designers produce ready-to-wear clothing intended to be worn without
significant alteration, because clothing made to standard sizes fits most people. They use
standard patterns, factory equipment, and faster construction techniques to keep costs low,
compared to a custom-sewn version of the same item. Some fashion houses and fashion
designers produce mass-produced and industrially manufactured ready-to-wear lines, while
others offer garments that, while not unique, are produced in limited numbers.
PRET-A-PORTER Today:
All clothing found in chain stores and department stores today is ready-to-wear. The exceptions
are men suiting, which is sometimes considered semi-ready-to-wear because it is tailored
specifically for the customer.
PRET-A-PORTER Collections:
Most couture designers, such as Dior and Chanel, also design ready-to-wear collections, which
produce larger profits than haute couture. At Fashion Week, designers show these Pret-A-Porter
collections.
Low cost:
Prêt-a-porter has low cost because of this, every class of society can afford. Pret-a-porter is less
expensive then Haute Couture.

PRET-A-PORTER

Fashion Forecast:
Fashion forecasting is a global career that focuses on upcoming trends. A fashion forecaster
predicts the colors, fabrics and styles that will be presented on the runway and in the stores for
the upcoming seasons. The concept applies to not one, but all levels of the fashion industry
including haute couture, ready-to-wear, mass market, and street wear. Trend forecasting is an
overall process that focuses on other industries such as automobiles, medicine, food and
beverages, literature, and home furnishings. Fashion forecasters are responsible for attracting
consumers and helping retail businesses and designers sell their brands. Today, fashion industry
workers rely on the Internet to retrieve information on new looks, hot colors, celebrity
wardrobes, and designer collections.
Foreseeing fashion trends and predicting those trends early enough to allow time for production
to meet the consumer demand. Because of the time required for textile design and development,
the textile segment leads in recognizing fashion directions. Textile designers work at least 18
months ahead of the schedule for products to hit the market.

Steps to developing the forecast:
1: Determine cause of change in the past.
2: Look at differences between past forecasts and consumer behavior.
3: Identify factors likely to affect future trends.
4: Apply forecasting tools and techniques accurately.
5: Revise the forecast when necessary.

Two types of forecasting:
1: Long-term forecasting.
2: Short-term forecasting.

Long-term forecasting:
Long-term forecasting is the process of analyzing and evaluating trends that can be identified by
scanning a variety of sources for information. It is a fashion which lasts over two years. When
scanning the market and the consumers, fashion forecasters must follow demographics of certain
areas, both urban and suburban, as well as examine the impact on retail and its consumers due to
the economy, political system, environment, and culture. Long-term forecasting seeks to identify:
major changes in international and domestic demographics, shifts in the fashion industry along
with market structures, consumer expectations, values, and impulsion to buy, new developments
in technology and science, and shifts in the economic, political, and cultural alliances between
certain countries. There are many specialized marketing consultants that focus on long-term
forecasting and attend trade shows and other events that notify the industry on what is to come.
Any changes in demographics and psychographics that are to affect the consumers needs and

which will influence a company's business and particular (niche market) are determined. Longterm forecasting timeline is basically of 5 or more years.

Short-term forecasting:
Short-term forecasting focuses on current events both domestically and internationally as well as
pop culture in order to identify possible trends that can be communicated to the customer
through the seasonal color palette, fabric, and silhouette stories. It gives fashion a modern twist
to a classic look that intrigues our eyes. Some important areas to follow when scanning the
environment are: current events, art, sports, science and technology. Short-term forecasting is
basically of 1 or more years.

Fashion Forecast History:

Fall 2015 TREND REPORT:







Black is back
Androgyny looks in fur
Turtle neck sweater
Feathers and capes
Sixties prints
Flashes of shining gold

Report:
It's a fashion editor's dream when designer band together on what feels like a definitive message
for the coming season, and if the recent New York runways prove anything, spring 2015's
message will be crystal clear. The print for the spring is grown-up gingham the graphic pattern
gets a sophisticated makeover on ladylike skirts and layering pieces alike. The silhouette on
louche suits and lanquid dresses referenced the ease of Japanese kimono dressing and navy is
decidedly the new black. Click through for the top seven trends spotted at New York Fashion
Week for spring 2015.
Report by Kerry Pieri and Mallory Schlau.

Top trend in New York
As the first leg of the autumn/winter 2015 shows in a snow-covered Big Apple draws to a close,
we have (with our frostbitten fingers) pulled together a précis of the top trump trends you need to
know about for the season ahead.
18 February 2015 Laura Weir

Happening Haberdashery:
Top stitching and big buttons are all we want to see decorating our traditional winter overcoats,
as seen at Edun.

Fashion and Textile calendar:

The fashion calendar is the premier scheduling resource for reliable information on the most
exciting fashion events about the world.
These products are involved in fashion calendar:
 Fall 2015 Ready to Wear
 Spring 2015 Couture
 Fall 2015 Menswear
 Pre Fall 2015
 Spring 2015 Ready to Wear
 Resort 2015

References:
http://www.style.com/
http://www.infoplease.com/
http://www.ehow.com/
http://www.vogue.co.uk/
http://www.fibre2fashion.com/
http://www.wikipedia.org/

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