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 A Comparative Comparative Study on “Consumer “Consumer Behavior between between Maruti Swift Swift and Hyundai i– 20”Mysore.

INTRODUCTION

This project is an attempt attempt to give a comparison comparison between Maruti Suzuki Suzuki Swift and Hyundai Hyundai i20. t aims to know the marketing strategies! performance ana"ysis and consumer perception regarding these cars a"ong with factors which inf"uence their choice.

#s the number of midd"e and upper midd"e c"ass fami"ies increasing in ndia! is on the rise with with dema demand nd for for hatch hatchba back ck or "u$u "u$ury ry sma"" sma"" cars cars is in ndi ndia. a. Maru Maruti ti Suzu Suzuki ki offe offers rs its its customers economica" % budget cars for its customers % Hyundai offers re"ative"y high "u$ury in its vehic"es and a high"y efficient service network to back up its sa"es team.

This comparative study covers Maruti&s % Hyundai&s Hyundai&s history that dates back over many years. t a"so focuses on Maruti&s Mar uti&s % Hyundai&s Hyundai&s presence in ndia and its impact in ndia as compared to that of other simi"ar segments. # 'uestionnaire has been devised to find out what makes respondents to buy either of the two cars and inferences have been derived from the data co""ected. (ina""y based on the above findings and report suggestions conc"usions have been drawn what parameters makes peop"e to buy out of the two cars.

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 A Comparative Comparative Study on “Consumer “Consumer Behavior between between Maruti Swift Swift and Hyundai i– 20”Mysore.

INDUSTRY PROFILE

AUTOMOTIVE INDUSTRY IN INDIA )ne of the major changes in the industry has been the opening up and growth of severa" emerging markets. ndia is one of the most important emerging car economies in the wor"d today. The ndian automobi"e industry comprises of the commercia" vehic"es! mu"ti*uti"ity vehic"es! passenger cars! two whee"ers! three whee"ers! tractors and auto components. The government of ndia&s new automobi"e po"icies "ike reduction of e$cise duty to +0, and import duties to -0, attracted a "arge number of automobi"e companies to ndia which inc"udes enera" motors! (ord! Toyota! /M! 1hrys"er! Honda! Hyundai! (iat! Hindustan motors! motors! Skoda #uto! #uto! Te"co Te"co and one indo*apanese indo*apanese venture! Maruti a"ready in the passenger  car market with 30, of the market share which makes it the numerous 4no p"ayer in automobi"e market. n the initia" initia" years years after after the indepe independe ndence nce ndian ndian automo automobi" bi"ee indust industry ry was p"ague p"agued d by unfavorab"e government po"icies. #"" it had to offer in the passenger car segment was a 56+0s mirrors mode" ca""ed the #mbassador and a 5670s Suzuki*derived mode" ca""ed the Maruti 800. 800. The The auto automo mobi" bi"ee secto sectorr in ndi ndiaa unde underwe rwent nt a metam metamor orph phos osis is as a resu resu"t "t of the the "ibera"ization po"icies initiated in the year 5665. Measures such as re"a$ation of the foreign e$change and e'uity regu"ations! reduction of tariffs on imports! and refining the banking  po"icies p"ayed a vita" ro"e in turning around the ndian automobi"e industry. 4nti" the mid 5660s! 5660s! the ndian auto sector consisted of just a handfu" handfu" of "oca" companies. companies. However! after  the sector opened to foreign direct investment in 5667! g"oba" majors moved in. #utomotive industry in ndia a"so received an unintended boost from stringent government auto emission regu"ations over the past few years. This ensured that vehic"es produced in ndia conformed to the standards of the deve"oped wor"d. ndian ndian automo automobi" bi"ee indust industry ry has matured matured in the "ast few years years and offers offers differ different entiate iated d  products for different segment of the society. t is current"y making inroads into the rura" midd"e midd"e c"ass market market after its inroads into the urban markets and rura" rich. n the recent year  ndian automobi"e sector has witnessed a s"ew of investments. ndia is on every major g"oba" automobi"e automobi"e p"ayer&s radar. ndian automobi"e automobi"e industry industry is a"so fast becoming becoming an outsourcin outsourcing g

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 A Comparative Comparative Study on “Consumer “Consumer Behavior between between Maruti Swift Swift and Hyundai i– 20”Mysore.

INDUSTRY PROFILE

AUTOMOTIVE INDUSTRY IN INDIA )ne of the major changes in the industry has been the opening up and growth of severa" emerging markets. ndia is one of the most important emerging car economies in the wor"d today. The ndian automobi"e industry comprises of the commercia" vehic"es! mu"ti*uti"ity vehic"es! passenger cars! two whee"ers! three whee"ers! tractors and auto components. The government of ndia&s new automobi"e po"icies "ike reduction of e$cise duty to +0, and import duties to -0, attracted a "arge number of automobi"e companies to ndia which inc"udes enera" motors! (ord! Toyota! /M! 1hrys"er! Honda! Hyundai! (iat! Hindustan motors! motors! Skoda #uto! #uto! Te"co Te"co and one indo*apanese indo*apanese venture! Maruti a"ready in the passenger  car market with 30, of the market share which makes it the numerous 4no p"ayer in automobi"e market. n the initia" initia" years years after after the indepe independe ndence nce ndian ndian automo automobi" bi"ee indust industry ry was p"ague p"agued d by unfavorab"e government po"icies. #"" it had to offer in the passenger car segment was a 56+0s mirrors mode" ca""ed the #mbassador and a 5670s Suzuki*derived mode" ca""ed the Maruti 800. 800. The The auto automo mobi" bi"ee secto sectorr in ndi ndiaa unde underwe rwent nt a metam metamor orph phos osis is as a resu resu"t "t of the the "ibera"ization po"icies initiated in the year 5665. Measures such as re"a$ation of the foreign e$change and e'uity regu"ations! reduction of tariffs on imports! and refining the banking  po"icies p"ayed a vita" ro"e in turning around the ndian automobi"e industry. 4nti" the mid 5660s! 5660s! the ndian auto sector consisted of just a handfu" handfu" of "oca" companies. companies. However! after  the sector opened to foreign direct investment in 5667! g"oba" majors moved in. #utomotive industry in ndia a"so received an unintended boost from stringent government auto emission regu"ations over the past few years. This ensured that vehic"es produced in ndia conformed to the standards of the deve"oped wor"d. ndian ndian automo automobi" bi"ee indust industry ry has matured matured in the "ast few years years and offers offers differ different entiate iated d  products for different segment of the society. t is current"y making inroads into the rura" midd"e midd"e c"ass market market after its inroads into the urban markets and rura" rich. n the recent year  ndian automobi"e sector has witnessed a s"ew of investments. ndia is on every major g"oba" automobi"e automobi"e p"ayer&s radar. ndian automobi"e automobi"e industry industry is a"so fast becoming becoming an outsourcin outsourcing g

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 A Comparative Comparative Study on “Consumer “Consumer Behavior between between Maruti Swift Swift and Hyundai i– 20”Mysore.

hub for automobi"e companies wor"dwide! as indicated by the zooming automobi"e e$ports form the country. c ountry. 9ue to rapid economic growth and higher disposab"e income it is be"ieved that the success story of the ndian automobi"e industry is not going to end soon. Some of the major characteristics of ndian automobi"e sector are: ;

Second "a "argest two*whee"er ma market in in the the wor"d.

;

(ort (orth h "ar "argest gest com commerci ercia" a" vehic ehic"e "e marke arkett in the the wo wor"d. r"d.

;

(ort (orth h "ar "arge gest st pass passen enge gerr veh vehic ic"e "e in #sia sia and and 55th "arg "arges estt in in the the wor" wor"d. d.

;

<$pec $pecte ted d to bec becom omee the the wor" wor"d& d&ss thir third d "ar "argest est auto autom mobi" obi"ee mark market et by by 20= 20=0. /ehin ehind d

on"y china and 4S#. ;

The "argest three ree whee"er e"er market rket in the the wor"d r"d.

;

The fift fifth h "ar "arg gest est com comm merci ercia" a" vehi vehic" c"ee mar mark ket in the the wo wor"d r"d.

;

The fo fourth rth "argest tr tractor ma market rket in the wo wor"d r"d.

ORIGIN OF THE CAR  n 5376 the very first se"f*prope""ed car was bui"t when >ico"as 1ugnot! a (rench mi"itary engineer designed a steam powered road*vehic"es The vehic"e was bui"t at the ?aris #rsena"! and was used by the (rench #rmy to move cannons. t had three whee"s with the engine in the front a"ong with the boi"er. hi"e 1ugnot@s @car@ was capab"e of attaining speeds of up to 7carsAhour! it was far too heavy and s"ow to be of practica" use.

n 5335 he again designed another steam*driven engine that ran so fast that it rammed into a wa""! recording the wor"d&s first accident.

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 A Comparative Study on “Consumer Behavior between Maruti Swift and Hyundai i– 20”Mysore.

n 5803 (rancois saac de Bivaz designed the first interna" combustion engine. He to deve"op the wor"d&s first vehic"e to run on such an engine! one that used a mi$ture of  hydrogen and o$ygen to generate energy! subse'uent"y used this. This spawned the birth of a number of designs based on the interna" combustion engine in the ear"y nineteenth century with "itt"e or no degree of commercia" success. n 5870 thereafter! ean oseph <tienne Cenoir bui"t the first successfu" two*stroke gas driven engine. n 5872 he again bui"t an e$perimenta" vehic"e driven by his gas*engine! which ran at a speed of = kmsAhour. These cars became popu"ar and by 587- cou"d be fre'uent"y espied on the roads. The ne$t major "eap forward occurred in 5837 when the four*stroke engine was devised. otti"eb 9am"ier and >ico"as )tto worked together on the mission ti"" they fe"" apart. 9aim"er created his own engines that he used both for cars and for the first four whee" horse"ess carriage. n the meanwhi"e! unknown to them! Dar" /enz! was in the process of  creating his own advanced tri*cyc"e! which proved to be the first true car. #fter a"" this e$periments we can say that the comp"ete car was birth on"y in 588- that the first rea" car ro""ed down on to the streets. The ear"ier attempts! though successfu"! were steam*powered road*vehic"es. The season of e$periments continued across the seas in the 4nited States where Henry (ord  began work on a horse"ess carriage in 5860. He went severa" steps forward and in 5867! comp"eted his first car! the Euadricyc"e in 5867. This was an automobi"e powered by a two* cy"inder gaso"ine engine. The (ord Motor 1ompany was "aunched in 560= and in 5608 he catapu"ted his vehic"e! Mode" FT& (ord to the pinnac"e of fame. 1ontinuing with his innovations! he produced this mode" on a moving assemb"y "ine! thus introducing the modern mass production techni'ues of the automobi"e industry.

BEGINING OF CAR IN INDIA (rom the singsong rhythm of the bu""ock cart to the jet*age! ndia has trave"ed a "ong way. #n average ndian&s dream car may not be the design Honda or the state"y "imousine! but he sure can dream! and afford! the Maruti now.

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 A Comparative Study on “Consumer Behavior between Maruti Swift and Hyundai i– 20”Mysore.

t was in 5868 that the first motorcar rode down ndia&s roads. (rom then ti"" the (irst or"d ar! about +!000 cars were direct"y imported to ndia from foreign manufacturers. The growing demand for these cars estab"ished the inherent re'uirements of the ndian market that these merchants were 'uick to pounce upon. The Hindustan Motors GHM was set up in 56+2 and in 56++I ?remier #utobackmobi"e G?#C was estab"ished to manufacture automobi"es in ndia. However! it was ?#C who  produced the first car in ndia in 56+7! as HM concentrated on auto components and cou"d  produce their first car on"y in 56+6. t was "eft to another company! Mahindra and Mahindra GM%M to manufacture uti"ity vehic"es! name"y the #merican eep. n the -0s! the overnment of ndia granted approva" to on"y 3 car dea"ers to operate in ndia * HM! #?! #CC! SM?C! ?#C! M%M and Te"co. he protectionist po"icies continued to remain in p"ace. The 70s witnessed the estab"ishment of the two*three whee"er industry in ndia and in the 30s! things remained much the same.

INDIAN AUTOMOBILE HISTORY Indian Automobil Hi!to"# $an b di%idd in & 'a"t! P" ()*& '"iod+ n this era cars were considered a "u$ury product! government had

fu"" contro" over the production! Manufacturers were given the "icense to produce a  predetermined 'uantity! and e$pansion was restricted by government. n this period market was dominated by si$ "icensed manufacturers: T<C1)! #shok Cey"and! Mahindra % Mahindra! /ajaj #uto! Hindustan Motors! and ?remier #utomobi"es.

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 A Comparative Study on “Consumer Behavior between Maruti Swift and Hyundai i– 20”Mysore. ()*, - ()).+ n this period Maruti 4dyog was formed with the joint venture between

) and apanese major Suzuki. This "ed to give a better choice to the consumers in ndia. ())( - /...+ <conomic "ibera"ization started in 5665 in ndia which "ater on he"ped to de"icense the passenger car segment in 566=. Hero Honda emerged as a major p"ayer  in two whee"er segment. n this era a much sophisticated and unregu"ated automobi"e market started growing with the he"p of new foreign techno"ogy and huge investment made by internationa" p"ayer! as the competition increases advanced techno"ogy was introduced to be competitive in market. # "arge chunk of money was spent on increasing the service presence so as to support on road vehic"es. #uto finance a"so started as a key factor to affect the demand for the vehic"e. Po!t /...+ #s the competition increases the government a"so he"ps the industry by

removing 'uantitative restriction and a""owing 500 , (9 in #utomobi"e industry. t a"so gave he"ping hand to various Coca" manufacturers who initiated production of  Jehic"e. Manufacturers focused on improving the output keeping in mind Eua"ity and environment prospects.

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 A Comparative Study on “Consumer Behavior between Maruti Swift and Hyundai i– 20”Mysore.

#utomobi"e industry is one of the fastest growing ndustries in ndia! 1urrent"y ndia is ranked as: th  7  in 1ommercia" and ?assenger vehic"e manufacturing.

 #sia&s =rd "argest e$porter of ?assenger cars.  )ne of the fastest growing market  )ne of the highest contributors in ndian 9?.  The ndian auto industry grew at 5= per cent in "ast five years.

CURRENT STATISTICS Main"y #utomobi"e ndustry inc"udes:  ?assenger Jehic"es  1ommercia" Jehic"es  Three hee"ers  Two hee"ers

#s per "atest data of S#M the automobi"e industries market is divided as:

0Sou"$+ SIAM 1 So$it# 2o" Indian Automobil Manu2a$tu""!3

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 A Comparative Comparative Study on “Consumer “Consumer Behavior between between Maruti Swift Swift and Hyundai i– 20”Mysore.

Pa!!n4" V5i$l!

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 A Comparative Comparative Study on “Consumer “Consumer Behavior between between Maruti Swift Swift and Hyundai i– 20”Mysore.

Maruti Suzuki is the "eader in ?assenger Jehic"e segment with a huge =8, market share whi"e the 1ha""enger Hyundai is far behind it.

S6OT ANALYSIS ANALYSIS OF THE AUTOMOBILE INDUSTRY 9

 A Comparative Comparative Study on “Consumer “Consumer Behavior between between Maruti Swift Swift and Hyundai i– 20”Mysore.

STRENGTHS 5. Cow Cow "ab "abor or cos costt adva advanta ntage ge 2. overn overnmen mentt subsidie subsidiess for manufact manufacturi uring ng p"ants p"ants =. Strong designing ski""s etc.

6EA7NESS 5. 2. =. +. -.

Cow Cow prod produc ucti tivi vity ty of of "abor "abor.. High interest and overhead overheadss costs make make the production production "ess "ess competitiv competitivee 9ifferent 9ifferent forms forms of ta$es increase increase the overa"" cost of of productio production n Cow Cow inv invest estme ment nt in B%9. B%9. Cess Cess nfr nfrastr astruct uctura ura"" deve deve"op "opmen ment. t.

OPPORTUNITIES 5. 2. =. +. -.

1ommercia" 1ommercia" vehic"es: vehic"es: as Supreme Supreme 1ourt 1ourt ban ban on over"oading. over"oading. Bapid"y Bapid"y growin growing g mining mining and construction construction activity. activity. Bedu Beducti ction on in in e$ci e$cise se dut dutie ies. s. 1ontin 1ontinuou uouss increas increasing ing rura rura"" demand demand.. ncreas ncreasee in the the per capit capitaa income income of of peop"e peop"e..

THREATS 5. # contin continuou uouss increas increasee in inpu inputt costs costs 2. ncr ncreas easin ing g inte interes restt rates rates =. High High comp compet etit itio ion n

REASON FOR HIGH GRO6TH

The ndian automobi"e industry&s growth is driven by various fac tors which inc"ude:

Cow cost Cabor 

Carge "oca" demand

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 A Comparative Study on “Consumer Behavior between Maruti Swift and Hyundai i– 20”Mysore.

Beason for High growth of #utomobi"e ndustry in ndia

<conomic rowth

nfrastructure 9eve"opment

Bura" <conomy

9isposab"e ncome

PROBLEMS OF AUTOMOBILE INDUSTRY

Bising fue"  prices

nf"ationary trends

1urrent prob"ems of  #utomobi"e ndustry

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 A Comparative Study on “Consumer Behavior between Maruti Swift and Hyundai i– 20”Mysore.

Swe""ing interest rates

Cower growth rate

F8 Salint 2atu"! o2 Automobil indu!t"#

Su''l#: )vera"" ndian #utomobi"e industry has a margina" e$cess capacity. Dmand: t&s "arge"y cyc"ica" and dependent on various socio economic factors eg: per capita

income! disposab"e income! Seasona"ity etc. Ent"# R!t"i$tion: 9ue to high amount of capita" invo"ved! 9istribution network!

#vai"abi"ity of auto components and higher techno"ogica" advancement.

12

 A Comparative Study on “Consumer Behavior between Maruti Swift and Hyundai i– 20”Mysore. Ba"4ainin4 'o8" o2 !u''li"9!: Cow! due to stiff competition among riva"s. Ba"4ainin4 'o8" o2 $u!tom"! : Jery high! due to high avai"abi"ity of options. Com'tition: High competition as techno"ogica" advancement takes very "ess time! "arge no.

of manufacturers. <ven after high growth of industry! ndia is very "ess penetrated. #s per a survey ndia has on"y 50 passenger vehic"es! + commercia" vehic"es and += two whee"ers per 5000 peop"e. hi"e g"oba""y! these figures are very high. (or instance! ermany has -7- cars Dorea has 2=8 cars and Thai"and -3 cars per 5000 popu"ation. So there is a huge scope for #utomobi"e ndustry.

COMPANY PROFILE Ma"uti Su:u;i

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 A Comparative Study on “Consumer Behavior between Maruti Swift and Hyundai i– 20”Mysore.

n ear"y 5680s ndian ovt decided to produce a sma"" car! which wou"d be within buying reach of ndian midd"e c"ass. The obvious p"ace to shop for techno"ogy was apan! which had deve"oped wor"d c"ass capabi"ities in sma"" cars by that time. t was not Toyota! or >issan! or  Honda !three "argest p"ayer in apan! but Suzuki! a much sma""er company with strong capabi"ities in making sma"" cars. Suzuki grabbed the opportunity with both hands and formed a joint venture with govt. ca""ed Maruti 4dyog. Maruti 4dyog Cimited! a subsidiary of Suzuki Motor 1orporation of apan! has been the "eader of the ndian car market for about two decades. ts manufacturing p"ant! "ocated some 2- km south of >ew 9e"hi in urgaon! has an insta""ed capacity of =!-0!000 units per annum! with a capabi"ity to produce about ha"f a mi""ion vehic"es. Maruti ro""ed out its 5st car! Maruti 800 with 800cc engine in 9ecember 568=. This mode" targeted at masses and was "aunched as K?eop"e&s carL. n ear"y 200=! Maruti 4dyog! a joint venture between Suzuki and ndian ovt. dominated ndia&s automobi"e market with -+, market share and with annua" production capacity of -"ac cars. The company dominated ndian Sma"" car market with a share of 500, in # seg! =7, in / seg and 87, overa"". The company has a portfo"io of 55 brands! inc"uding Maruti 800! )mni! premium sma"" car  en! internationa" brands #"to and agonB! off*roader ypsy! mid size <steem! "u$ury car  /a"eno! the M?J! Jersa! Swift and Cu$ury S4J rand Jitara NC3.

n recent years! Maruti has made major strides towards its goa" of becoming Suzuki Motor  1orporation@s B and 9 hub for #sia. t has introduced upgraded versions of agonB! en and <steem! comp"ete"y designed and sty"ed in*house. Maruti@s contribution as the engine of  growth of the ndian auto industry! indeed its impact on the "ifesty"e and psyche of an entire generation of ndian midd"e c"ass! is wide"y acknow"edged. ts emotiona" connect with the customer continues Maruti tops customer satisfaction again for 8th year in a row according to the .9. ?ower #sia ?acific. ndia 1ustomer Satisfaction nde$ Study. The company has a"so ranked highest in ndia Sa"es Satisfaction Study.

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 A Comparative Study on “Consumer Behavior between Maruti Swift and Hyundai i– 20”Mysore.

n keeping with its "eadership position! Maruti supports safe driving and traffic management through mass media messages and a state*of*the art driving training and research institute that it manages for the 9e"hi overnment. The company@s service businesses inc"uding sa"e and purchase of pre owned cars GTrueJa"ue! "ease and f"eet management service for corporate G>2>! Maruti nsurance and Maruti (inance are now fu""y operationa".

Cu""nt Ca"! in Ma"uti Su:u;i

Ma"uti Su:u;i Alto 7(.

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 A Comparative Study on “Consumer Behavior between Maruti Swift and Hyundai i– 20”Mysore.

Ma"uti Su:u;i Alto *..

Ma"uti Su:u;i Cl"io

Ma"uti Su:u;i Cia:

Ma"uti Su:u;i E"ti4a

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 A Comparative Study on “Consumer Behavior between Maruti Swift and Hyundai i– 20”Mysore.

Ma"uti Su:u;i Rit:

Ma"uti Su:u;i Stin4"a#

Ma"uti Su:u;i 6a4onR 

Ma"uti Su:u;i S8i2t

H#undai Moto"!

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 A Comparative Study on “Consumer Behavior between Maruti Swift and Hyundai i– 20”Mysore.

Hyundai Motor ndia Cimited GHMC is a who""y owned subsidiary of Hyundai Motor  1ompany! South Dorea and is the second "argest car manufacturer and the "argest passenger  car e$porter from ndia. HMC present"y markets -+ variants of passenger cars across segments. The Santro in the / segment! the <on! i50 and the ?remium hatchback i20 in the /O segment! the #ccent and the Jerna in the 1 segment! the Sonata and e"entra in the < segment and the santafe in the S4J segment. Hyundai Motor ndia Ctd! continuing with its tradition of being the fastest growing passenger  car manufacturer! registered tota" sa"es of +86!=28 vehic"es in the ca"endar year G1P 2052! an increase of +6.7 percent over 1P 2055. n the domestic market it c"ocked a growth of 22.+  percent with 2+-=83 units in 2008! whi"e overseas sa"es grew by 62.- percent! with e$ports accounting for 2+=!6=5 units in 2052. HMC&s manufacturing p"ant is "ocated near 1hennai which has advanced production 'ua"ity and testing capabi"ities in the country. norder to provide the ndian customer with g"oba" techno"ogy! HMC started its second p"ant in (ebruary 2008 which produces an additiona" =00!000 units per annum! raising HMC@s tota" production capacity to 700!000 units per  annum. #part from e$pansion of production capacity! HMC current"y has 270 strong dea"er  network across ndia. The production management processes at Hyundai Motor ndia are over"aid with an organization*wide imp"ementation of manufacturing best practices "ike ust*in*time inventory management! Daizen! T?M and TEM! that he"p us in making the wor"d@s best cars! right here in ndia.

Hyundai Motor 1ompany was estab"ished in 5673! Hyundai Motor 1o. has grown into the Hyundai*Dia #utomotive roup which was ranked as the wor"d&s fifth*"argest automaker in 2003 and inc"udes over two dozen auto*re"ated subsidiaries and affi"iates. <mp"oying over  18

 A Comparative Study on “Consumer Behavior between Maruti Swift and Hyundai i– 20”Mysore.

3-!000 peop"e wor"dwide! Hyundai vehic"es are so"d in 56= countries through some 7!000 dea"erships and showrooms. Hyundai Motor 1ompany! S.Dorea! the parent of HM! has been doing considerab"e work on sustainab"e <nvironment Management . The company has a we"" defined framework in p"ace for deve"oping products that reduce po""utant emissions and processes for preservation of  natura" resources and energy a"ong a"" the stages of the product "ifecyc"e from production! sa"es! use to disposa" and has been awarded the S) 5+005 certification for a"" its three major   p"ants in 4"san! #san and eonju in S.Dorea.

Cu""nt Ca"! in H#undai

19

 A Comparative Study on “Consumer Behavior between Maruti Swift and Hyundai i– 20”Mysore.

H#undai Sonata

H#undai V"na Fluidi$

H#undai Eon

H#undai G"and i(.

H#undai i(. 20

 A Comparative Study on “Consumer Behavior between Maruti Swift and Hyundai i– 20”Mysore.

H#undai i/. A$ti%

H#undai i/. Elit

H#undai Santa F

H#undai <$nt

PRODUCT PROFILE

21

 A Comparative Study on “Consumer Behavior between Maruti Swift and Hyundai i– 20”Mysore.

Ma"uti Su:u;i S6IFT

n ndia! Suzuki has "aunched Swift as a joint venture with Maruti and the car is known as Maruti Swift. n the ndian auto market Swift is avai"ab"e with seven variants four with petro" and three with diese" engine option. The petro" version of Maruti Swift is powered by 5.2C D* series engine. The 5.2C! D*series petro" engine present in Maruti Swift is high"y fue" efficient with the avai"abi"ity of 57 Ja"ve "ight weight 9)H1 engine that reduces friction and improves durabi"ity and fue" economy to the best in town. Maruti Swift is endowed with Speed Manua" Transmission earbo$. This gearbo$ is cab"e type gearshift which is of great he"p at the time of shifting of gear. Maruti Swift&s powerfu" engine with the emission of /S J and is very fue" efficient and a very good performer that offers an impressive mi"eage of  5+.+ kmp" in the city roads and 58.5 kmp" on the highways. However! the diese" version of Maruti Swift is packed with 5.=C! 99iS engine with a disp"acement of 52+8cc. The 5.=C diese" engine is packed with turbocharger and intercoo"er  combination that offers efficient combustion and c"ear emissions. The diese" engine is endowed with - step mu"ti injection common rai" system that offers better fue" combustion and hereby gives good performance and makes the car economica" to run. This compact diese" engine is incredib"y fue" efficient and offers a mi"eage of 57.6 kmp" in the city roads and 56.7 kmp" on the highways.

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