Final Report for Mobile APP
Content
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SUBJECT CODE:
ITECH7405
SUBJECT TITLE:
ASSIGNMENT
NUMBER AND TITILE:
WORD COUNT (IF
APPLICABLE):
5000
DUE WEEK:
LAB/TUTORIAL
GROUP:
LECTURER:
TUTOR:
Student Name
Deepika C.M
Kiran Bala
Rahul Racha
Naveen Katragadda
Student ID
30133662
30133663
30133771
30132794
We declare that this is a group assignment and that no part of this
submission has been copied from any other student’s work or from any other
source except where due acknowledgement is made explicitly in the text, nor
has any part been written for me by another person. We realize that the
penalties may ensure for late submission or any other breaches of
assignments rules.
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Milestone Reporting
This section describes the way the project will be managed and controlled throughout its life
cycle.
Milestone 1/Management of the project
Management of the project
a) Reporting
b) Change control
c) Issues of the management
d) Software testing approach and strategy
e) Communication strategy
These milestones are achieved by Ms. Deepika
Milestone 2/Literature Review, Defining the problem statement and project objective
Literature Review is the overall background of the engineering apps. The growth of mobile
apps in the global market and the increasing number of smartphone users in India. It also
describes the importance of such apps in any enterprise and the technological know-how
associated with it.
Under problem statement, proper stats has to be collected to base the problem on factual
background. Complete root-cause analysis has to be done to ensure no cause for the problem
is missed out. Further depending upon the problems defined, a very clear cut problem
objectives have to be laid out.
This milestone have been achieved by Ms.Kiran Bala
Milestone 3/Academic and Commercial research & Methodology development
Academic and Commercial research about the EIAM applications include:
a) Analysis of the Situational Environment
b) SWOT analysis of EIAM applications
Further under Methodology Development we see methodology for application development
and promotional plan development.
Design method for developing a successful mobile engineering:
Survey and Experimentation on easy engineering apps for promotional plan development
The above milestones have been achieved by Mr. Rahul Sai Racha
Milestone 4/ Data Collection and Analysis
Data Collection
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Preliminary Analysis
Statistical Analysis
Watson Analysis
Flowchart
Summary of the findings
The above milestones have been achieved by Mr. Naveen Katragadda.
Introduction
Faadooengineers.com is India's leading engineering forum with more than 1 Million active
users every month (faadooengineers, n.d.a). Launched on January 01, 2011 (faadooengineers,
n.d.b) the website presents a wholesome forum for undergraduate engineering students to
meet all their needs including Q&A forums, e-book downloads, project-help material etc. The
website dwells over numerous subjects that attracts in the understudies like recreational
activities, tech-news & updates, ongoing contests and so forth. It also gives study material for
various engineering entrance examinations in India like IIT-JEE, AIEEE, BITSAT etc. In a
way the website offers a complete guide starting from the genesis of an engineering student to
a professional engineer.
Keeping in mind the mobile revolution, Faadooengineers.com went mobile with launch of
mobile based applications on April 09, 2015 (appbrain, n.d.). The Faadoo specialist's pack has
128 building android applications which are open on Google play and other app stores. These
apps are circulated as Engineering in a Minute Apps (EIAM). The EIAM applications boast
of a total of 10 million downloads consequent to their dispatch a year back, with more than
20,000 element customers reliably. These applications offer course materials for driving in
order to outline understudies in India and are consolidated substance writers. All the EIAM
applications are offered for free. They are, in light of current circumstances, the most widely
used engineering applications in India.
Literature Review
The world is turning mobile which is evident from the fact that over two hundred millions
smartphones, tablets and airbooks have already been sold worldwide (Dubray, J.J., 2011).
Mobile based applications have become an integral part in consumers’ life today due to their
favourable characteristics like portability, ease of use, demand specific nature etc. The most
profound architectural change introduced by mobile apps is the evolution from “connected”
applications to “converged” applications where voice, messaging, location services, data
services and video may all contribute to deliver an experience simply unavailable to a
desktop or a Web application. Companies are now adopting the concept of Composite
Applications such as EIAM applications.
Building mobile applications can be as easy as opening up your IDE, throwing something
together, doing a quick bit of testing, and submitting to an App Store – all done in an
afternoon. Or it can be an extremely involved process that involves rigorous up-front design,
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usability testing, QA testing on thousands of devices, a full beta lifecycle, and then
deployment a number of different ways.
Enterprises also want to establish mobile apps to support their employees, since mobile apps
create new possibilities to optimize business processes, e. g., by the elimination of activities
for paper-based data collection. One interesting field for optimization using mobile apps is
the engineering domain, because there is an increasing need for mobile and flexible IT
systems. However, the introduction of mobile apps in the engineering domain is complex,
because the IT infrastructure and architecture is versatile, which makes it difficult to integrate
apps. Furthermore, there are rising engineering specific challenges during the app
development process as handling a large amount of data and high security requirements. For
instance, during the design of a product, the engineers work with Computer-Aided-Design
(CAD) Models. They require gigabytes of data storage and have a high security risk, because
if this data can be read by competitors a big financial damage might occur. However, mobile
apps already exist in the engineering domain, but they are implemented independently from
each other. As a result, the same problems are solved in different ways. For example, there
exist different implementations of an authentication mechanism or sensor event processing.
Since each implementation is done independently, no quality standard can be guaranteed and
the development process is time consuming. In addition, during the implementation process
the enterprise’s view is not or partly considered, e. g., often security guidelines are not
respected.
Motivation for the Project
EIAM applications are a creative innovation to the marketplace. Strictly speaking the
application isn’t necessarily a first-to-market product because similar products or products
tangent to the idea presented already exist. However these products are only a subset of the
EIAM application. The advantage of EIAM application is that it brings reliable information
on all branches of engineering on a common platform. Students can not only download free
e-books from the portal but also communicate with fellow students from different parts of the
world and share their queries. The EIAM application is like “Stack Overflow” for the
engineering sector.
The project will clarify the impacts of this application on an individual, social region,
instructors and so forth. It accentuates on improving the app-client interaction; deliver a
combined business report covering a detailed investigation for possible promotional activities
with suitable proposals and recommendations to beat the opposition.
Problem statement
The number of users for the EIAM applications is extending step by step. In a day there are
more than 20,000 dynamic clients. However, issues remain. The Google play rating history
graph generated via appbrain.com (n.d.) for the fadooengineer app on playstore shows a steep
decline in the number of ratings in the first half of the year 2016. This highlights the problem
of client dissatisfaction with the application.
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Figure 1: Google play rating history graph (appbrain, n.d.)
Further the rate of monthly downloads has also been decreasing. The rating distribution given
by active users as per androidrank.com (n.d.) shows increase in 1 star rating.
Figure 2: Rating distribution given by active users. (androidrank, n.d.)
While the Faadoo User Interface (UI) is now being revamped, its success would completely
depend upon the useability of the application and its popularity among the understudies. A
portion of the issues found are:
Clumsy User Interface (UI): The UI of the application is not student friendly. It is
rather clumsy with no proper segregation of the different sections namely the Q&A
portal, Log-in section, thread display section and download domain.
Hampered User Experience (UX): Owing to the fact that it is a free application, it is
bound to come with commercials. However, the commercials are not appropriately
placed on the screen and overlap with the desired content. This bothers the client
while using the application.
Repulsive platform: Content in the mobile application has been displayed in similar
fashion as in website. However, in mobile platform data segregation and optimum
display is important owing to the smaller display area which is not respected in the
application.
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Missing alternate promotion platform: There is no similar platform available to
promote the application among alternate clients.
No offline working mode: The application does not work offline. This restricts the
usability of the application as client in the target region may not always have internet
access.
Project Objective
The goal of this report is to enhance the penetration of the EIAM applications among the
student community by improving the UX for such apps. App stores today have become
highly competitive markets where developers need to cater to a large number of users
spanning multiple countries. Under such circumstances proper management and marketing of
an application become essential for its success. Here we try to identify the possible
promotional plans than can have the required impact among the targeted audience in the
minimal time.
The project report presented here has three primary objectives:
i.
ii.
iii.
Analyzing the causes of low rating for the EIAM applications.
Developing a promotional plan for discovering new users and engage them with
the apps.
Providing recommendation based on factual analysis to enhance the user
engagement for such apps.
Academic and Commercial Research
The Situational Environment:
1. Technology – EIAM applications can take advantage of the growth of technology in
mobile based application sector. EIAM application is one of its kind, providing a
common platform for discussion and sharing contents among engineers.
2. Social and cultural factors – Social networking has become an integral part of human
life today. Mostly youth in the age group of 16-25 contribute to about 75% of the
active users in various social networking sites. EIAM application can take advantage
of this fact. Reading e-books, taking online tests and solving query online are popular
elements of the target market’s culture. EIAM application will fit the wants and needs
of the target market.
3. Economic - Although the economy has fluctuated in stability, EIAM applications are
free for the end users and thrive on in-app advertisements for revenue. Since the app
is free for the end users, its downloads won’t be affected. Also as the number of target
audience is huge, it can attract large number of advertisements.
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4. Competition - Strictly speaking the application isn’t necessarily a first-to-market
product because similar products or products tangent to the idea presented already
exist. However these products are only a subset of the EIAM application. The
advantage of EIAM application is that it brings reliable information on all branches of
engineering on a common platform. Students can not only download free e-books
from the portal but also communicate with fellow students from different parts of the
world and share their queries. The EIAM application is like “Stack Overflow” for the
engineering sector.
5. Politics - The political environment will not affect EIAM applications.
6. Laws and regulations - There are piracy laws enforced by the government regarding
the illegal downloading and sharing of copywrite material . All the books shared on
the EIAM applications are free version of the books or proper authority have been
taken for sharing the books. The app does best to avoid piracy.
SWOT Analysis
Strengths
EIAM application
SWOT
Mobility and instant
gratification
Large selection of features
Large number of target audience
‘Stack Overflow’ for education
sector
Free application
Weaknesses
Clumsy User Interface (UI)
Hampered User Experience
(UX)
High dependency on WOM
publicity
Requires internet for access
Opportunities
● Technological
breakthroughs (Platforms,
features & speed
● Increasing number of
engineering students
● No major competitor in
market
● Increasing demand by
target audience
Threats
Excellent service will lead to
consistent success
Creating a competitive
advantages with its features
& services
● Further competition
● Technological advances
(competitors)
● Frequent update
requirements
Eliminate the possibility for
future competitors
Hiring the best developers /
programmers for improved
UI and UX
Methodology
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For making a successful application, every enterprise needs to face two stages. First stage is
the application development stage. At this stage the primary aim is to make an application
that can appeal to a target audience and solve an existing problem. Second stage is to
promote the application among the target audience.
Stage 1 : Methodology for Application Development:
Hoos (2014) proposed a design method for developing a Mobile Engineering Application
Middleware (MEAM) which is presented here.
Application Middleware: The method contains four activities. The result is a MEAM concept.
Activity 1: Characterisation of the usage of mobile technology in enterprises. Therefore the
different aspects of the usage are considered.
Activity 2: Use cases are identified which create value for the enterprise.
Activity 3: A requirements analysis is performed.
Activity 4: According to the requirements the components of the middleware are derived.
After that the solution concepts for the components are developed.
This results in the Mobile Engineering-Application Middleware. The method can be used
again and again to adapt the middleware according to changing conditions. In the following
steps this is explained in more details.
Mobile app usage characterization: During this step, the aspects of mobile app usage are
characterized and structured. Therefore, a criteria catalogue is developed. The catalogue
includes the aspects like mobility, technology, process, and environment. For these aspects
criteria are defined and structured. Furthermore, a metric determining the app potential is
developed. The metric has to be based on the influence of the criteria according to the benefit
regarding the use of mobile apps. This enables the assessment of the mobile app usage for a
given situation.
Use case identification: In this stage utilisation cases increasing the value of the undertaking
are recognized. The higher the application capability of an action is, the greater the upgrades
through portable applications in regards to adequacy and effectiveness. For exercises with a
high application potential utilization cases including quality can be determined. Besides,
through the criteria's determination quality difficulties for the application advancement are
distinguished.
Requirements analysis: The prerequisites' objective investigation is to think of a
comprehensive arrangement of necessities for MEAM. The necessities are in view of the
difficulties decided in step 2 and organized as needs be to the portrayal of step 1. This
prompts a comprehensive social occasion, in light of the fact that it promises that innovation
and additional business angles are considered. So as to develop the arrangement of necessities
master meetings and writing exploration can be performed.
Concept Development: Based on the prerequisites, the idea of the MEAM can be created.
Obliged segments are resolved. The outcome incorporates parts for general necessities and
additionally segments for building particular prerequisites. For the segments, existing
arrangements can be utilized or new ideas must be created. For instance, so as to handle
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building information, an information reflection segment must be created. The segment could
empower a canny deliberation for information as per the particular errand which the
application will satisfy, e. g., for perception, information can be lessened on the grounds that
not all subtle elements are essential.
Stage 2 : Methodology for Promotional Plan Development:
For deciding on an appropriate promotional plan we have chosen two methods here. First
method is survey and the second is experimentation on the easy engineering apps.
Survey: As we researched all along our group found that survey is the best method for getting
an idea about the opinion of the target audience. However, surveys are of little use if their
response rates are low. Defined as “the number of completed surveys divided by the number
of participants invited to take the survey,” the response rate has a direct bearing on any
survey’s usefulness (Boyer, S. & Stron, M. 2012).
To ensure decent response rates two kinds of surveys were done i.e. online survey
(Telephonic survey) and surveys through emails (money survey).
Experimentation: There are around 128 applications easy engineering applications on
Google store, though our group couldn't download all applications we were able to download
50 apps and analysed the shortcomings in those apps that caused slow download rates.
Experimentation was also one of the best method as our group could get a hand-on
experience about the problems faced by the target audience during application downloading
and its subsequent usage.
Data Collection:
Boyer, S. & Stron, M. (2012) stated top 7 practices for question creation as :
Keep it relevant.
Make your questions short and sweet.
Write straightforward questions.
Use simple, precise language
Take care with your response options.
Use clearly defined answer labels.
Use open-ended questions sparingly and intelligently.
Keeping in mind the above points, our group chose to survey some of our friends who were
students at India through an email survey. After detail analysis about the easy engineering
apps the questionnaire was created by our group through survey monkey. Some of the
questions included:
Questionnaire
1. How often do you use education sector applications?
I.
Often.
II.
More often.
III.
None of the above.
2. How many times in the last month have you used education applications for your
admissions?
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I.
II.
III.
Often.
More often.
None of the above.
3. Have u been using easy engineering applications that is free?
I.
Yes
II.
No
4. Were you satisfied with your wait time and the knowledge of the applications that helped
you?
I.
Satisfied.
II.
Very Satisfied.
III.
Dissatisfied.
IV. Very Dissatisfied.
5. Do you think more knowledge and updates should be added for engineering Apps
I.
Yes.
II.
No.
6. Rate Easy Engineering Apps
I.
7-10
II.
6-8
III.
3-5
IV. 1-2
Some more subjective questions were added which were not mandatory for survey
completion and were upon user discretion to complete:
7. Do you have any additional comments about your experience?
8. How could your experience be improved?
9. What products or services were you looking for that you did not find on our Applications?
10. What did you like or dislike about our recent updated easy engineering apps?
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Figure 3: Snapshot of survey created by SurveyMonkey.
Figure 4: Snapshot of survey created by SurveyMonkey.
Through the experimentation on easy engineering apps we got the following insights :
It’s a free app and filled with lots of advertisement which disturbs the user while
interacting with the app.
There is no like or share button to let the other users know about these apps.
There is no offline app as students will not be having internet access every time.
After viewing the app content cannot return to homepage exits directly and students
will not have patience to view it again.
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No ratings button.
Reason for Data Collection:
As an outcome of our survey we found that some of the students did not have knowledge
about the easy engineering applications. This can be attributed to lack of promotional plans
for such apps and the fact that they do not hold top ranking in search engine optimization.
Some of the students gave relevant information about their experience with the applications
and their expectations towards an education sector application.
Data Analysis:
A preliminary data analysis from experimentation and survey gave insights into the following
points:
Building appropriate content with optimum features is important, keeping in mind
performance desired by the target audience.
Enhancing user engagement with the application, and persuading the users to share
the app on social networking platforms.
Listening to users and other developers’ feedback, learning about the problems faced
by the end users and improving upon it.
Building an online presence, through Search Engine Optimisation (SEO) and pages on
social networking platforms.
Optimizing the app store page so that it is easy for the target audience to locate the
application.
Keeping the promotional plan focussed on the target audience who will directly use
the app and can also do word-of-mouth (WOM) publicity for the app.
Doing cross promotion with your other apps or other developers’ apps.
Choosing the right promo campaigns to give your apps a boost when it needs it.
Developing proper metrics to measure app performance and effectiveness of the
promotional plan implemented.
Statistical Analytics:
In-depth statistical analysis of the data showed that applications with good ratings show
higher chances of reaching top rankings in 3-4 years depending on the number of downloads.
Also updated applications that have positive customer feedback, more reviews and ratings
show increased downloads.
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5
4.5
4
3.5
3
with ratings
2.5
Column1
2
1.5
1
0.5
0
Year 1-2
year2-3
year 3-4
year4-5
Figure 5: Line graph showing Download rate vs App age
9
8
7
6
5
4
3
2
1
0
Reviews
Downloads
Ratings
Figure 6: Comparative analysis showing advantages of updated application
Watson Analytics:
Another tool is used for analysing the ratings of the app is Watson analytics. In the following
diagram it shows the relationship between downloads and ratings. As a result of increased
downloads, the number of users rating the application increases.
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Figure 7: Relationship between download and ratings
The rating of the application and subsequent downloads also relies on the online
survey and experimentation method. The questionnaire generated increased
awareness among the students regarding the application and increased app
downloads.
Figure 8: Downloads as per online survey and experimentation method
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Flowchart
The flowchart given below analyses the success of a given promotional plan by linking it
with the number of downloads. It states that by adding more reviews, ratings and feedback
the number of downloads should increase for a successful app. If this condition is not met
than the easy engineering application will not be able to become popular among the target
audience. When downloads increases the easy engineering application will become
successful.
START
ADD REVIEWS, RATINGS & FEEDBACK (N) to app
(N)
False
Redo root cause analysis for app failure
If N=Downloads
True
Promotional plan working fine
Successful EIAM application
STOP
Figure 9: Flowchart for determining promotional plan success
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Latest version of the work plan
Produce a new merged business report which is able to cover all the analysis and
provide appropriate recommendations.
After the analysis and ratings of the apps, this report finds out all the problems and
errors. On the basis of errors new promotional plan for the EIAM apps generated by
the team so that this app can reach to the maximum number of users.
Study all competitive apps via experimentation methods and surveys and provide the
recommendations to overcome this competition. Find out where the EIAM apps are
lacking and what changes are required to beat the competition.
Produce an SEO analysis and relevant recommendations.
Real-time communication with the app generators to enhance customer service.
Conduct a telephonic interview with some engineering students from India as what
kind of keywords can be used and gain feedback.
Via using survey monkey webpages gathering the information and ratings of students
and find out the demand and needs of student in this app.
Need to adapt a new marketing strategies. Mobile technologies bring new dimensions
into advertising and marketing. Need to reach to specific targeted audience to enhance
the number of downloads.
Summary of findings:
We would like to provide a clear and concise summary that the client would find useful.
A friendly User Interface (UI) goes a long way in self-publicising an application.
Optimum features taking minimal space on the user screen is very important for ease
of use.
Data segregation and efficient mapping are important to engage users in the
application.
Owing to the fact that it is a free application, it is bound to come with commercials.
However, the commercials are not appropriately placed on the screen and overlap
with the desired content. This bothers the client while using the application.
Promoting the application by allowing the users to share the app through social
networking platforms like facebook and whatsapp is important. There is no like or
share button to let the other users know about these apps.
There is no offline app as students will not be having internet access every time.
There is no back button in the application. After viewing the app content one cannot
return to homepage. It exits directly and students will not have patience or time to
view it again.
Analysis of these problems and must come out with the provision of promotional plan
for engineering in a minute (EIAM) apps.
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During our experimentation we found that the app often stops responding and no
provision is made to report such technical errors to the developers
Summary of Recommendations:
This section indicates how the client could proceed to answer the research question posed or
solve the problem of low download rates :
1. Create a simple video of your app workflow:
Most organizations tend to concentrate on creating an advertising video, however now and
then they disregard the importance of an essential 'beginning' or 'How to' video. On the off
chance that you don't have a 2-3 minute video which demos the essential work process – right
now is an ideal opportunity. While recording the video is generally a simple undertaking
accomplishing great sound quality is much harder.
I recorded the video with a voiceover and after that sent it to an expert storyteller. There are
many diverse web administrations where you can pick the voice you like and once you send a
current record there is not really any space for mix-ups. It's likewise simple to SEO these
recordings and they are liable to seem high in the indexed lists gaining more downloads.
2. Add subtitles in different languages to your videos:
We never at any point contemplated video limitation until we see a video giving demo of our
application. When the video was transferred to one of the Spanish-talking clients, it increased
more than 10,000 perspectives in a couple of weeks. There are two choices to achieve a more
extensive gathering of people of non-english speaking origin. The costly alternative is to
record a few renditions of the portrayal and to transfer the result as diverse recordings with
name, depiction and labelling in the same dialect . We did that only with Mandarin and
Spanish and it worked awesome.
A less costly way is including subtitles. In YouTube, it's five minutes' work and it is certainly
justified, despite all the trouble. You can transfer the video a few times, under diverse names
in distinctive dialects with the right subtitles as a default. When you transfer these recordings
to YouTube connection to them from the same dialect application page in Google Play
3. Identifying organic keywords that can channel traffic to your application is important.
Also strong SEO is necessary.
4. Publicity from bloggers from diverse nations expounding on your application can
help.
5. Show a popup requesting a survey from individuals who utilize your application
regularly. Simply verify you're not being excessively irritating.
6. Approach your companions for couple of five-stars audit to begin.
7. Make it simple for troubled clients to get in touch with you before they leave negative
evaluations or audits.
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Glossary
1. Composite application: A composite application is a collection of software assets that
have been assembled to provide a business capability. These assets are artifacts that
can be deployed independently, enable composition, and leverage specific platform
capabilities. (Banerjee, A. 2006)
2. EIAM: Engineering in a Minute is an educational app, developed by
faadooengineers.com. Engineering in a Minute can work with android 2.2 and up
device. This unique application has more than 300,000+ topics of engineering covered
across five major engineering disciplines - Electronics & Communication, Electrical,
Mechanical, Civil and Computer Science Engineering. The USP of this application is
ultra-portability of engineering education
3. Experimentation: Experimentation method for data collection are effective method for
establishing cause-and-effect relations. In this method, data collection is done in such
a manner as to permit relatively unambiguous interpretation. (Kumar, P. n.d.)
4. IDE: An integrated development environment (IDE) is a programming environment
that has been packaged as an application program, typically consisting of a code
editor, a compiler, a debugger, and a graphical user interface (GUI) builder. The IDE
may be a standalone application or may be included as part of one or more existing
and compatible applications. (Rouse, M. 2007)
5. Middleware: Middleware is the software that connects software components or
enterprise applications. Middleware is the software layer that lies between the
operating system and the applications on each side of a distributed computer network.
(Oracle help centre, n.d.)
6. Organic keywords: An organic keyword is a keyword used to attract free traffic
through search engine optimization (SEO). Organic keywords contrast with pay-perclick (PPC) keywords, which are bid on through paid search marketing campaigns.
(organic-keyword, n.d.)
7. Root cause Analysis: Root cause analysis (RCA) is a systematic process for
identifying “root causes” of problems or events and an approach for responding to
them. RCA is based on the basic idea that effective management requires more than
merely “putting out fires” for problems that develop, but finding a way to prevent
them.
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8. Stack Overflow: Stack overflow is the largest online community for programmers to
learn, share their knowledge and advance their careers.
9. SWOT Analysis: SWOT is an acronym that stands for Strengths, Weaknesses,
Opportunities, and Threats. A SWOT analysis is an organized list of your business’s
greatest strengths, weaknesses, opportunities, and threats.
10. Watson Analytics: It is a smart data discovery service available on the cloud, it guides
data exploration, automates predictive analytics and enables effortless dashboard and
infographic creation.
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References
Androidrank. (n.d.). Retrieved from http://www.androidrank.org/application/faadooengineers/com.mobile.faadooengineers?hl=en
Appbrain. (n.d.). Retrieved from http://www.appbrain.com/app/faadooengineers/com.mobile.faadooengineers
Banerjee, A.(2006). What Are Composite Applications? Retrieved from
https://msdn.microsoft.com/en-us/library/bb220803.aspx
Boyer, S. & Stron, M. (2012). Best Practices for Improving Survey Participation. USA:
Oracle Corporation.
Dubray, J.J. (2011). Challenges and Opportunities in Mobile Application Development and
Mobile DSLs. Retrieved from http://www.infoq.com/articles/mobile-dsl
Faadooengineers.(n.d.a). Retrieved from http://www.faadooengineers.com/
Faadooengineers.(n.d.b). Retrieved from http://www.faadooengineers.com/about-us
Hoos, E. (2014). Design method for developing a Mobile Engineering-Application
Middleware (MEAM), 2014 IEEE International Conference, pp. 176-177 doi:
10.1109/PerComW.2014.6815193
Kumar, P. (n.d.) What is the Use of Experimental Method in Data Collection?. Retrieved
from http://www.preservearticles.com/2012022523770/what-is-the-use-of-experimentalmethod-in-data-collection.html
Oracle Help Centre, (n.d.). Retrieved from http://docs.oracle.com/cd/E21764_01/core.1111/e10103/intro.htm#ASCON109
Organic-Keyword, (n.d.). Retrieved from http://www.wordstream.com/organic-keyword
Rouse, M. (2007). integrated development environment (IDE). Retrieved from
http://searchsoftwarequality.techtarget.com/definition/integrated-developmentenvironment
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Varshneya, R. (2013). Mobile App Marketing 101: How to Spread the Word About Your App.
Retrieved from http://www.entrepreneur.com/article/226890
SUBJECT CODE:
ITECH7405
SUBJECT TITLE:
ASSIGNMENT
NUMBER AND TITILE:
WORD COUNT (IF
APPLICABLE):
5000
DUE WEEK:
LAB/TUTORIAL
GROUP:
LECTURER:
TUTOR:
Student Name
Deepika C.M
Kiran Bala
Rahul Racha
Naveen Katragadda
Student ID
30133662
30133663
30133771
30132794
We declare that this is a group assignment and that no part of this
submission has been copied from any other student’s work or from any other
source except where due acknowledgement is made explicitly in the text, nor
has any part been written for me by another person. We realize that the
penalties may ensure for late submission or any other breaches of
assignments rules.
2 | Page
Milestone Reporting
This section describes the way the project will be managed and controlled throughout its life
cycle.
Milestone 1/Management of the project
Management of the project
a) Reporting
b) Change control
c) Issues of the management
d) Software testing approach and strategy
e) Communication strategy
These milestones are achieved by Ms. Deepika
Milestone 2/Literature Review, Defining the problem statement and project objective
Literature Review is the overall background of the engineering apps. The growth of mobile
apps in the global market and the increasing number of smartphone users in India. It also
describes the importance of such apps in any enterprise and the technological know-how
associated with it.
Under problem statement, proper stats has to be collected to base the problem on factual
background. Complete root-cause analysis has to be done to ensure no cause for the problem
is missed out. Further depending upon the problems defined, a very clear cut problem
objectives have to be laid out.
This milestone have been achieved by Ms.Kiran Bala
Milestone 3/Academic and Commercial research & Methodology development
Academic and Commercial research about the EIAM applications include:
a) Analysis of the Situational Environment
b) SWOT analysis of EIAM applications
Further under Methodology Development we see methodology for application development
and promotional plan development.
Design method for developing a successful mobile engineering:
Survey and Experimentation on easy engineering apps for promotional plan development
The above milestones have been achieved by Mr. Rahul Sai Racha
Milestone 4/ Data Collection and Analysis
Data Collection
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Preliminary Analysis
Statistical Analysis
Watson Analysis
Flowchart
Summary of the findings
The above milestones have been achieved by Mr. Naveen Katragadda.
Introduction
Faadooengineers.com is India's leading engineering forum with more than 1 Million active
users every month (faadooengineers, n.d.a). Launched on January 01, 2011 (faadooengineers,
n.d.b) the website presents a wholesome forum for undergraduate engineering students to
meet all their needs including Q&A forums, e-book downloads, project-help material etc. The
website dwells over numerous subjects that attracts in the understudies like recreational
activities, tech-news & updates, ongoing contests and so forth. It also gives study material for
various engineering entrance examinations in India like IIT-JEE, AIEEE, BITSAT etc. In a
way the website offers a complete guide starting from the genesis of an engineering student to
a professional engineer.
Keeping in mind the mobile revolution, Faadooengineers.com went mobile with launch of
mobile based applications on April 09, 2015 (appbrain, n.d.). The Faadoo specialist's pack has
128 building android applications which are open on Google play and other app stores. These
apps are circulated as Engineering in a Minute Apps (EIAM). The EIAM applications boast
of a total of 10 million downloads consequent to their dispatch a year back, with more than
20,000 element customers reliably. These applications offer course materials for driving in
order to outline understudies in India and are consolidated substance writers. All the EIAM
applications are offered for free. They are, in light of current circumstances, the most widely
used engineering applications in India.
Literature Review
The world is turning mobile which is evident from the fact that over two hundred millions
smartphones, tablets and airbooks have already been sold worldwide (Dubray, J.J., 2011).
Mobile based applications have become an integral part in consumers’ life today due to their
favourable characteristics like portability, ease of use, demand specific nature etc. The most
profound architectural change introduced by mobile apps is the evolution from “connected”
applications to “converged” applications where voice, messaging, location services, data
services and video may all contribute to deliver an experience simply unavailable to a
desktop or a Web application. Companies are now adopting the concept of Composite
Applications such as EIAM applications.
Building mobile applications can be as easy as opening up your IDE, throwing something
together, doing a quick bit of testing, and submitting to an App Store – all done in an
afternoon. Or it can be an extremely involved process that involves rigorous up-front design,
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usability testing, QA testing on thousands of devices, a full beta lifecycle, and then
deployment a number of different ways.
Enterprises also want to establish mobile apps to support their employees, since mobile apps
create new possibilities to optimize business processes, e. g., by the elimination of activities
for paper-based data collection. One interesting field for optimization using mobile apps is
the engineering domain, because there is an increasing need for mobile and flexible IT
systems. However, the introduction of mobile apps in the engineering domain is complex,
because the IT infrastructure and architecture is versatile, which makes it difficult to integrate
apps. Furthermore, there are rising engineering specific challenges during the app
development process as handling a large amount of data and high security requirements. For
instance, during the design of a product, the engineers work with Computer-Aided-Design
(CAD) Models. They require gigabytes of data storage and have a high security risk, because
if this data can be read by competitors a big financial damage might occur. However, mobile
apps already exist in the engineering domain, but they are implemented independently from
each other. As a result, the same problems are solved in different ways. For example, there
exist different implementations of an authentication mechanism or sensor event processing.
Since each implementation is done independently, no quality standard can be guaranteed and
the development process is time consuming. In addition, during the implementation process
the enterprise’s view is not or partly considered, e. g., often security guidelines are not
respected.
Motivation for the Project
EIAM applications are a creative innovation to the marketplace. Strictly speaking the
application isn’t necessarily a first-to-market product because similar products or products
tangent to the idea presented already exist. However these products are only a subset of the
EIAM application. The advantage of EIAM application is that it brings reliable information
on all branches of engineering on a common platform. Students can not only download free
e-books from the portal but also communicate with fellow students from different parts of the
world and share their queries. The EIAM application is like “Stack Overflow” for the
engineering sector.
The project will clarify the impacts of this application on an individual, social region,
instructors and so forth. It accentuates on improving the app-client interaction; deliver a
combined business report covering a detailed investigation for possible promotional activities
with suitable proposals and recommendations to beat the opposition.
Problem statement
The number of users for the EIAM applications is extending step by step. In a day there are
more than 20,000 dynamic clients. However, issues remain. The Google play rating history
graph generated via appbrain.com (n.d.) for the fadooengineer app on playstore shows a steep
decline in the number of ratings in the first half of the year 2016. This highlights the problem
of client dissatisfaction with the application.
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Figure 1: Google play rating history graph (appbrain, n.d.)
Further the rate of monthly downloads has also been decreasing. The rating distribution given
by active users as per androidrank.com (n.d.) shows increase in 1 star rating.
Figure 2: Rating distribution given by active users. (androidrank, n.d.)
While the Faadoo User Interface (UI) is now being revamped, its success would completely
depend upon the useability of the application and its popularity among the understudies. A
portion of the issues found are:
Clumsy User Interface (UI): The UI of the application is not student friendly. It is
rather clumsy with no proper segregation of the different sections namely the Q&A
portal, Log-in section, thread display section and download domain.
Hampered User Experience (UX): Owing to the fact that it is a free application, it is
bound to come with commercials. However, the commercials are not appropriately
placed on the screen and overlap with the desired content. This bothers the client
while using the application.
Repulsive platform: Content in the mobile application has been displayed in similar
fashion as in website. However, in mobile platform data segregation and optimum
display is important owing to the smaller display area which is not respected in the
application.
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Missing alternate promotion platform: There is no similar platform available to
promote the application among alternate clients.
No offline working mode: The application does not work offline. This restricts the
usability of the application as client in the target region may not always have internet
access.
Project Objective
The goal of this report is to enhance the penetration of the EIAM applications among the
student community by improving the UX for such apps. App stores today have become
highly competitive markets where developers need to cater to a large number of users
spanning multiple countries. Under such circumstances proper management and marketing of
an application become essential for its success. Here we try to identify the possible
promotional plans than can have the required impact among the targeted audience in the
minimal time.
The project report presented here has three primary objectives:
i.
ii.
iii.
Analyzing the causes of low rating for the EIAM applications.
Developing a promotional plan for discovering new users and engage them with
the apps.
Providing recommendation based on factual analysis to enhance the user
engagement for such apps.
Academic and Commercial Research
The Situational Environment:
1. Technology – EIAM applications can take advantage of the growth of technology in
mobile based application sector. EIAM application is one of its kind, providing a
common platform for discussion and sharing contents among engineers.
2. Social and cultural factors – Social networking has become an integral part of human
life today. Mostly youth in the age group of 16-25 contribute to about 75% of the
active users in various social networking sites. EIAM application can take advantage
of this fact. Reading e-books, taking online tests and solving query online are popular
elements of the target market’s culture. EIAM application will fit the wants and needs
of the target market.
3. Economic - Although the economy has fluctuated in stability, EIAM applications are
free for the end users and thrive on in-app advertisements for revenue. Since the app
is free for the end users, its downloads won’t be affected. Also as the number of target
audience is huge, it can attract large number of advertisements.
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4. Competition - Strictly speaking the application isn’t necessarily a first-to-market
product because similar products or products tangent to the idea presented already
exist. However these products are only a subset of the EIAM application. The
advantage of EIAM application is that it brings reliable information on all branches of
engineering on a common platform. Students can not only download free e-books
from the portal but also communicate with fellow students from different parts of the
world and share their queries. The EIAM application is like “Stack Overflow” for the
engineering sector.
5. Politics - The political environment will not affect EIAM applications.
6. Laws and regulations - There are piracy laws enforced by the government regarding
the illegal downloading and sharing of copywrite material . All the books shared on
the EIAM applications are free version of the books or proper authority have been
taken for sharing the books. The app does best to avoid piracy.
SWOT Analysis
Strengths
EIAM application
SWOT
Mobility and instant
gratification
Large selection of features
Large number of target audience
‘Stack Overflow’ for education
sector
Free application
Weaknesses
Clumsy User Interface (UI)
Hampered User Experience
(UX)
High dependency on WOM
publicity
Requires internet for access
Opportunities
● Technological
breakthroughs (Platforms,
features & speed
● Increasing number of
engineering students
● No major competitor in
market
● Increasing demand by
target audience
Threats
Excellent service will lead to
consistent success
Creating a competitive
advantages with its features
& services
● Further competition
● Technological advances
(competitors)
● Frequent update
requirements
Eliminate the possibility for
future competitors
Hiring the best developers /
programmers for improved
UI and UX
Methodology
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For making a successful application, every enterprise needs to face two stages. First stage is
the application development stage. At this stage the primary aim is to make an application
that can appeal to a target audience and solve an existing problem. Second stage is to
promote the application among the target audience.
Stage 1 : Methodology for Application Development:
Hoos (2014) proposed a design method for developing a Mobile Engineering Application
Middleware (MEAM) which is presented here.
Application Middleware: The method contains four activities. The result is a MEAM concept.
Activity 1: Characterisation of the usage of mobile technology in enterprises. Therefore the
different aspects of the usage are considered.
Activity 2: Use cases are identified which create value for the enterprise.
Activity 3: A requirements analysis is performed.
Activity 4: According to the requirements the components of the middleware are derived.
After that the solution concepts for the components are developed.
This results in the Mobile Engineering-Application Middleware. The method can be used
again and again to adapt the middleware according to changing conditions. In the following
steps this is explained in more details.
Mobile app usage characterization: During this step, the aspects of mobile app usage are
characterized and structured. Therefore, a criteria catalogue is developed. The catalogue
includes the aspects like mobility, technology, process, and environment. For these aspects
criteria are defined and structured. Furthermore, a metric determining the app potential is
developed. The metric has to be based on the influence of the criteria according to the benefit
regarding the use of mobile apps. This enables the assessment of the mobile app usage for a
given situation.
Use case identification: In this stage utilisation cases increasing the value of the undertaking
are recognized. The higher the application capability of an action is, the greater the upgrades
through portable applications in regards to adequacy and effectiveness. For exercises with a
high application potential utilization cases including quality can be determined. Besides,
through the criteria's determination quality difficulties for the application advancement are
distinguished.
Requirements analysis: The prerequisites' objective investigation is to think of a
comprehensive arrangement of necessities for MEAM. The necessities are in view of the
difficulties decided in step 2 and organized as needs be to the portrayal of step 1. This
prompts a comprehensive social occasion, in light of the fact that it promises that innovation
and additional business angles are considered. So as to develop the arrangement of necessities
master meetings and writing exploration can be performed.
Concept Development: Based on the prerequisites, the idea of the MEAM can be created.
Obliged segments are resolved. The outcome incorporates parts for general necessities and
additionally segments for building particular prerequisites. For the segments, existing
arrangements can be utilized or new ideas must be created. For instance, so as to handle
9 | Page
building information, an information reflection segment must be created. The segment could
empower a canny deliberation for information as per the particular errand which the
application will satisfy, e. g., for perception, information can be lessened on the grounds that
not all subtle elements are essential.
Stage 2 : Methodology for Promotional Plan Development:
For deciding on an appropriate promotional plan we have chosen two methods here. First
method is survey and the second is experimentation on the easy engineering apps.
Survey: As we researched all along our group found that survey is the best method for getting
an idea about the opinion of the target audience. However, surveys are of little use if their
response rates are low. Defined as “the number of completed surveys divided by the number
of participants invited to take the survey,” the response rate has a direct bearing on any
survey’s usefulness (Boyer, S. & Stron, M. 2012).
To ensure decent response rates two kinds of surveys were done i.e. online survey
(Telephonic survey) and surveys through emails (money survey).
Experimentation: There are around 128 applications easy engineering applications on
Google store, though our group couldn't download all applications we were able to download
50 apps and analysed the shortcomings in those apps that caused slow download rates.
Experimentation was also one of the best method as our group could get a hand-on
experience about the problems faced by the target audience during application downloading
and its subsequent usage.
Data Collection:
Boyer, S. & Stron, M. (2012) stated top 7 practices for question creation as :
Keep it relevant.
Make your questions short and sweet.
Write straightforward questions.
Use simple, precise language
Take care with your response options.
Use clearly defined answer labels.
Use open-ended questions sparingly and intelligently.
Keeping in mind the above points, our group chose to survey some of our friends who were
students at India through an email survey. After detail analysis about the easy engineering
apps the questionnaire was created by our group through survey monkey. Some of the
questions included:
Questionnaire
1. How often do you use education sector applications?
I.
Often.
II.
More often.
III.
None of the above.
2. How many times in the last month have you used education applications for your
admissions?
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I.
II.
III.
Often.
More often.
None of the above.
3. Have u been using easy engineering applications that is free?
I.
Yes
II.
No
4. Were you satisfied with your wait time and the knowledge of the applications that helped
you?
I.
Satisfied.
II.
Very Satisfied.
III.
Dissatisfied.
IV. Very Dissatisfied.
5. Do you think more knowledge and updates should be added for engineering Apps
I.
Yes.
II.
No.
6. Rate Easy Engineering Apps
I.
7-10
II.
6-8
III.
3-5
IV. 1-2
Some more subjective questions were added which were not mandatory for survey
completion and were upon user discretion to complete:
7. Do you have any additional comments about your experience?
8. How could your experience be improved?
9. What products or services were you looking for that you did not find on our Applications?
10. What did you like or dislike about our recent updated easy engineering apps?
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Figure 3: Snapshot of survey created by SurveyMonkey.
Figure 4: Snapshot of survey created by SurveyMonkey.
Through the experimentation on easy engineering apps we got the following insights :
It’s a free app and filled with lots of advertisement which disturbs the user while
interacting with the app.
There is no like or share button to let the other users know about these apps.
There is no offline app as students will not be having internet access every time.
After viewing the app content cannot return to homepage exits directly and students
will not have patience to view it again.
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No ratings button.
Reason for Data Collection:
As an outcome of our survey we found that some of the students did not have knowledge
about the easy engineering applications. This can be attributed to lack of promotional plans
for such apps and the fact that they do not hold top ranking in search engine optimization.
Some of the students gave relevant information about their experience with the applications
and their expectations towards an education sector application.
Data Analysis:
A preliminary data analysis from experimentation and survey gave insights into the following
points:
Building appropriate content with optimum features is important, keeping in mind
performance desired by the target audience.
Enhancing user engagement with the application, and persuading the users to share
the app on social networking platforms.
Listening to users and other developers’ feedback, learning about the problems faced
by the end users and improving upon it.
Building an online presence, through Search Engine Optimisation (SEO) and pages on
social networking platforms.
Optimizing the app store page so that it is easy for the target audience to locate the
application.
Keeping the promotional plan focussed on the target audience who will directly use
the app and can also do word-of-mouth (WOM) publicity for the app.
Doing cross promotion with your other apps or other developers’ apps.
Choosing the right promo campaigns to give your apps a boost when it needs it.
Developing proper metrics to measure app performance and effectiveness of the
promotional plan implemented.
Statistical Analytics:
In-depth statistical analysis of the data showed that applications with good ratings show
higher chances of reaching top rankings in 3-4 years depending on the number of downloads.
Also updated applications that have positive customer feedback, more reviews and ratings
show increased downloads.
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5
4.5
4
3.5
3
with ratings
2.5
Column1
2
1.5
1
0.5
0
Year 1-2
year2-3
year 3-4
year4-5
Figure 5: Line graph showing Download rate vs App age
9
8
7
6
5
4
3
2
1
0
Reviews
Downloads
Ratings
Figure 6: Comparative analysis showing advantages of updated application
Watson Analytics:
Another tool is used for analysing the ratings of the app is Watson analytics. In the following
diagram it shows the relationship between downloads and ratings. As a result of increased
downloads, the number of users rating the application increases.
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Figure 7: Relationship between download and ratings
The rating of the application and subsequent downloads also relies on the online
survey and experimentation method. The questionnaire generated increased
awareness among the students regarding the application and increased app
downloads.
Figure 8: Downloads as per online survey and experimentation method
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Flowchart
The flowchart given below analyses the success of a given promotional plan by linking it
with the number of downloads. It states that by adding more reviews, ratings and feedback
the number of downloads should increase for a successful app. If this condition is not met
than the easy engineering application will not be able to become popular among the target
audience. When downloads increases the easy engineering application will become
successful.
START
ADD REVIEWS, RATINGS & FEEDBACK (N) to app
(N)
False
Redo root cause analysis for app failure
If N=Downloads
True
Promotional plan working fine
Successful EIAM application
STOP
Figure 9: Flowchart for determining promotional plan success
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Latest version of the work plan
Produce a new merged business report which is able to cover all the analysis and
provide appropriate recommendations.
After the analysis and ratings of the apps, this report finds out all the problems and
errors. On the basis of errors new promotional plan for the EIAM apps generated by
the team so that this app can reach to the maximum number of users.
Study all competitive apps via experimentation methods and surveys and provide the
recommendations to overcome this competition. Find out where the EIAM apps are
lacking and what changes are required to beat the competition.
Produce an SEO analysis and relevant recommendations.
Real-time communication with the app generators to enhance customer service.
Conduct a telephonic interview with some engineering students from India as what
kind of keywords can be used and gain feedback.
Via using survey monkey webpages gathering the information and ratings of students
and find out the demand and needs of student in this app.
Need to adapt a new marketing strategies. Mobile technologies bring new dimensions
into advertising and marketing. Need to reach to specific targeted audience to enhance
the number of downloads.
Summary of findings:
We would like to provide a clear and concise summary that the client would find useful.
A friendly User Interface (UI) goes a long way in self-publicising an application.
Optimum features taking minimal space on the user screen is very important for ease
of use.
Data segregation and efficient mapping are important to engage users in the
application.
Owing to the fact that it is a free application, it is bound to come with commercials.
However, the commercials are not appropriately placed on the screen and overlap
with the desired content. This bothers the client while using the application.
Promoting the application by allowing the users to share the app through social
networking platforms like facebook and whatsapp is important. There is no like or
share button to let the other users know about these apps.
There is no offline app as students will not be having internet access every time.
There is no back button in the application. After viewing the app content one cannot
return to homepage. It exits directly and students will not have patience or time to
view it again.
Analysis of these problems and must come out with the provision of promotional plan
for engineering in a minute (EIAM) apps.
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During our experimentation we found that the app often stops responding and no
provision is made to report such technical errors to the developers
Summary of Recommendations:
This section indicates how the client could proceed to answer the research question posed or
solve the problem of low download rates :
1. Create a simple video of your app workflow:
Most organizations tend to concentrate on creating an advertising video, however now and
then they disregard the importance of an essential 'beginning' or 'How to' video. On the off
chance that you don't have a 2-3 minute video which demos the essential work process – right
now is an ideal opportunity. While recording the video is generally a simple undertaking
accomplishing great sound quality is much harder.
I recorded the video with a voiceover and after that sent it to an expert storyteller. There are
many diverse web administrations where you can pick the voice you like and once you send a
current record there is not really any space for mix-ups. It's likewise simple to SEO these
recordings and they are liable to seem high in the indexed lists gaining more downloads.
2. Add subtitles in different languages to your videos:
We never at any point contemplated video limitation until we see a video giving demo of our
application. When the video was transferred to one of the Spanish-talking clients, it increased
more than 10,000 perspectives in a couple of weeks. There are two choices to achieve a more
extensive gathering of people of non-english speaking origin. The costly alternative is to
record a few renditions of the portrayal and to transfer the result as diverse recordings with
name, depiction and labelling in the same dialect . We did that only with Mandarin and
Spanish and it worked awesome.
A less costly way is including subtitles. In YouTube, it's five minutes' work and it is certainly
justified, despite all the trouble. You can transfer the video a few times, under diverse names
in distinctive dialects with the right subtitles as a default. When you transfer these recordings
to YouTube connection to them from the same dialect application page in Google Play
3. Identifying organic keywords that can channel traffic to your application is important.
Also strong SEO is necessary.
4. Publicity from bloggers from diverse nations expounding on your application can
help.
5. Show a popup requesting a survey from individuals who utilize your application
regularly. Simply verify you're not being excessively irritating.
6. Approach your companions for couple of five-stars audit to begin.
7. Make it simple for troubled clients to get in touch with you before they leave negative
evaluations or audits.
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Glossary
1. Composite application: A composite application is a collection of software assets that
have been assembled to provide a business capability. These assets are artifacts that
can be deployed independently, enable composition, and leverage specific platform
capabilities. (Banerjee, A. 2006)
2. EIAM: Engineering in a Minute is an educational app, developed by
faadooengineers.com. Engineering in a Minute can work with android 2.2 and up
device. This unique application has more than 300,000+ topics of engineering covered
across five major engineering disciplines - Electronics & Communication, Electrical,
Mechanical, Civil and Computer Science Engineering. The USP of this application is
ultra-portability of engineering education
3. Experimentation: Experimentation method for data collection are effective method for
establishing cause-and-effect relations. In this method, data collection is done in such
a manner as to permit relatively unambiguous interpretation. (Kumar, P. n.d.)
4. IDE: An integrated development environment (IDE) is a programming environment
that has been packaged as an application program, typically consisting of a code
editor, a compiler, a debugger, and a graphical user interface (GUI) builder. The IDE
may be a standalone application or may be included as part of one or more existing
and compatible applications. (Rouse, M. 2007)
5. Middleware: Middleware is the software that connects software components or
enterprise applications. Middleware is the software layer that lies between the
operating system and the applications on each side of a distributed computer network.
(Oracle help centre, n.d.)
6. Organic keywords: An organic keyword is a keyword used to attract free traffic
through search engine optimization (SEO). Organic keywords contrast with pay-perclick (PPC) keywords, which are bid on through paid search marketing campaigns.
(organic-keyword, n.d.)
7. Root cause Analysis: Root cause analysis (RCA) is a systematic process for
identifying “root causes” of problems or events and an approach for responding to
them. RCA is based on the basic idea that effective management requires more than
merely “putting out fires” for problems that develop, but finding a way to prevent
them.
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8. Stack Overflow: Stack overflow is the largest online community for programmers to
learn, share their knowledge and advance their careers.
9. SWOT Analysis: SWOT is an acronym that stands for Strengths, Weaknesses,
Opportunities, and Threats. A SWOT analysis is an organized list of your business’s
greatest strengths, weaknesses, opportunities, and threats.
10. Watson Analytics: It is a smart data discovery service available on the cloud, it guides
data exploration, automates predictive analytics and enables effortless dashboard and
infographic creation.
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References
Androidrank. (n.d.). Retrieved from http://www.androidrank.org/application/faadooengineers/com.mobile.faadooengineers?hl=en
Appbrain. (n.d.). Retrieved from http://www.appbrain.com/app/faadooengineers/com.mobile.faadooengineers
Banerjee, A.(2006). What Are Composite Applications? Retrieved from
https://msdn.microsoft.com/en-us/library/bb220803.aspx
Boyer, S. & Stron, M. (2012). Best Practices for Improving Survey Participation. USA:
Oracle Corporation.
Dubray, J.J. (2011). Challenges and Opportunities in Mobile Application Development and
Mobile DSLs. Retrieved from http://www.infoq.com/articles/mobile-dsl
Faadooengineers.(n.d.a). Retrieved from http://www.faadooengineers.com/
Faadooengineers.(n.d.b). Retrieved from http://www.faadooengineers.com/about-us
Hoos, E. (2014). Design method for developing a Mobile Engineering-Application
Middleware (MEAM), 2014 IEEE International Conference, pp. 176-177 doi:
10.1109/PerComW.2014.6815193
Kumar, P. (n.d.) What is the Use of Experimental Method in Data Collection?. Retrieved
from http://www.preservearticles.com/2012022523770/what-is-the-use-of-experimentalmethod-in-data-collection.html
Oracle Help Centre, (n.d.). Retrieved from http://docs.oracle.com/cd/E21764_01/core.1111/e10103/intro.htm#ASCON109
Organic-Keyword, (n.d.). Retrieved from http://www.wordstream.com/organic-keyword
Rouse, M. (2007). integrated development environment (IDE). Retrieved from
http://searchsoftwarequality.techtarget.com/definition/integrated-developmentenvironment
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