Focus on Oracle Data Mining
Content
Focus On Oracle Data Mining
Don’t miss the many exciting Data Mining/Predictive Analytics activities at Oracle OpenWorld, including expert-led sessions, technology demos, partners, customers, and more! Use this daily planner as a checklist to get the most out of your week and visit oracle.com/OracleDataMining for more
Keynotes
Wednesday September 22, 2010
TIME TITLE LOCATION
3:15 pm – 4:15 pm
Larry Ellison CEO, Oracle (Oracle Fusion CRM)
Moscone North Hall D
Oracle OpenWorld Sessions
Monday September 20, 2010
TIME TITLE LOCATION
10:30 am – 11:30 am
S317126 Oracle SQL Developer: Latest Features
Oracle SQL Developer provides database developers with a powerful tool for database tasks. This session is an overview of all that Oracle SQL Developer offers, focusing on the latest features. Without drilling down into every feature, we'll focus on new features such as the new visual query builder, support for DBMS Scheduler and the new Oracle Data Miner GUI. We'll look at the introduction of DBArelated functionality, such as support for datapump, roles, and tablespaces. The session will also review other features, including updated SQL Worksheet, enhanced data grid support, and ongoing additions and updates to existing functionality.
Hotel Nikko, Monterey I / II
Sue Harper, Oracle, Senior Principal Product Manager 12:30 pm – 1:30 pm S314849 End-to-End Oracle Business Intelligence: From Warehouse to Advanced Analytics
This session covers an end-to-end Oracle Business Intelligence technology project, starting from the business requirements, followed by a comprehensive six-month proof of concept and the first phase of implementation. The BI technologies involved are an Oracle Database 11g data warehouse with OLAP cubes, Oracle Data Mining, Oracle Data Integrator, and Oracle Business Intelligence Enterprise Edition. The BI platform is implemented as a multitenant SaaS solution and also as an internal analysis tool. An on-premises OEM solution is also considered.
Moscone West L3, Rm 3014
Ronen Fidel, RSA, Solutions Architect
Tuesday September 21, 2010
TIME TITLE LOCATION
12:30 pm – 1:30 pm
S317162 Oracle Database 11g for Data Warehousing
Oracle Database 11g is a comprehensive database platform for data warehousing and business intelligence that combines industry-leading scalability and performance, deeply integrated analytics, and innovative Oracle Exadata storage--all in a single database platform running in a grid infrastructure. In this session, learn about the newest enhancements of Oracle's solution for data warehousing.
Moscone South, Rm 103
Ray Roccaforte, Oracle, Vice President, DW Database Development 12:30 pm – 1:30 pm S319067 Case Study: Prepaid Churn Model with Oracle Data Mining
This session is about a churn prediction study at Turkcell, the leading GSM operator in Turkey. It starts with an overview of the churn prediction problem and the existing data mining system in Turkcell to give the attendees some knowledge about the churn problem and the existing solution to it. The session also covers the advantages of in-database data mining and Oracle Data Mining, continues by describing the prepaid churn model created with Oracle Data Mining, and discusses the results and the performance Turkcell gets with it.
Moscone South, Rm 303
Necdet Deniz, Turkcell Technology, ETL Developer
12:30 pm – 1:30 pm
S317669 Oracle Fusion CRM Delivers Sales' Three Ps: Planning, Prospecting, Producing
In this session Anthony Lye, Oracle senior vice president for CRM, addresses how Oracle Fusion CRM will deliver dramatic improvements in the three key sales processes of any firm: planning, prospecting, and producing. Learn how Fusion Oracle CRM improves the planning process by letting firms intelligently optimize their territory, quotas, and incentive compensation plans with less time and effort. Hear how Oracle Fusion CRM improves prospecting by aligning marketing and sales to quickly identify the company's best sales prospects and develop high-quality leads. Also learn how Oracle Fusion CRM improves the process of producing results by giving sales managers and sales reps the productivity tools for turning those leads into sales wins.
Moscone West L2, Rm 2002 / 2004
Torsten Becker, Siemens Schweiz AG, Corporate Program Director CRM Anthony Lye, Oracle, Senior Vice President, CRM 12:30 pm – 1:30 pm S317184 Mastering Procurement Visibility with Oracle Spend Classification and Analytics
Understanding spending patterns is crucial to exploiting strategic sourcing and enforcing compliance, but most organizations can’t make the most of these opportunities, because they lack the data needed to create a real, down-to-earth picture of procurement activity. Attend this session to learn how Oracle Spend Classification helps organizations improve data quality and spending visibility and how it works with other Oracle E-Business Suite applications and business intelligence solutions to improve results.
Moscone West L2, Rm 2022
Ashish Pathak, Oracle Amy Joshi, e-Three Thanos Bismpigiannis, Oracle, Product Manager 2:00 pm – 3:00 pm S318066 Oracle Fusion Human Capital Management Applications: Family Overview
This session introduces Oracle Fusion Human Capital Management. For its next generation of HCM applications, Oracle has rethought the business of HR by focusing on providing value for key roles within the organization. It has reframed HR challenges within business contexts and opened up new avenues to maximize productivity and business performance. You will get a glimpse into the making of Oracle Fusion Human Capital Management as well as an overview of the key design elements demonstrated in different products. Come explore how Oracle Fusion Human Capital Management can add value to your organization.
Moscone West L2, Rm 2002 / 2004
Piyush Kapoor, Infosys, Gretchen Alarcon, Oracle, Clive Swan, Oracle , VP HRMS Development
Wednesday September 22, 2010
TIME TITLE LOCATION
10:00 am – 11:00 am
S318070 Oracle Fusion HCM: Delivering Insight and Action to Empower People
In every organization, business success is driven by information. Access to information you need when you need it empowers workers, informs decisions, and ensures leadership. However, understanding how to more effectively drive performance has become increasingly complicated. With Oracle Fusion Human Capital Management, all aspects of the organization have the information needed to make decisions and operate at peak performance. Business processes have been tailored to every role, along with increased automation and decision support. Oracle Fusion Human Capital Management is the foundation for today’s world-class organizations. Come to this session to learn why.
Moscone West L2, Rm 2001
Sherri Bartels, Oracle, Product Strategy Director Dinesh Arora, Oracle, Sr Director Humair Ghauri, Oracle, Product Strategy Director 10:00 am – 11:00 am S317671 Identify Your Best Prospects with Oracle Fusion CRM Sales and Marketing
This session covers how Oracle Fusion CRM helps companies identify their best sales prospects and develop those prospects into high-quality leads and opportunities. You will see examples of how marketing and sales can work together to target your top sales prospects with a combination of marketing campaigns and individual sales rep follow-up to increase the size and quality of the sales pipeline. Marketing will be able to narrowly target these prospects with high-quality, multistage campaigns and powerful lead management capabilities, whereas sales reps can take advantage of new sales prospecting tools that enable them to be more productive while maintaining their personal touch with the prospect.
Moscone West L2, Rm 2005
Melissa Boxer, Oracle, Vice President, Marketing and Loyalty Products Geeta Deodhar, Oracle
4:45 pm – 5:45 pm
S317136 Competing on Analytics: Oracle Data Mining 11g, New GUI, Oracle Exadata, Apps
Oracle Data Mining automatically finds relationships hidden in data to help customers compete better on analytics: prediction of customer behavior, fraud detection, market basket analysis, profiling, profitability analysis, and loyalty. It essentially expands SQL with 12 analytical verbs--such as predict, cluster, detect, and classify--by embedding cutting-edge algorithms in the Oracle Database kernel. This eliminates data movement, delivers scalability, and maintains security. Oracle Data Mining results can be accessed by Oracle Business Intelligence Enterprise Edition or integrated into applications. This session covers the new Oracle Data Miner 11g Release 2 workflow GUI and demos several applications "Powered by Oracle Data Mining."
Moscone South, Rm 300
Charlie Berger, Oracle, Sr. Dir Product Management, Data Mining and Advanced Analytics 4:45 pm – 5:45 pm S317367 Turkcell Transforms Its Business with Oracle Data Integrator and Oracle Exadata
Turkcell is the leading telecommunication operator in Turkey and is ranked third in Europe. It standardized on Oracle Data Integrator Enterprise Edition to help consolidate operational systems of different vendors, databases, and operating systems to maintain, analyze, and track behavior for its comprehensive network infrastructure. Turkcell also leveraged Oracle data warehousing solutions and Oracle Exadata technology for its operational data stores and data mart queries as well as data mining. In this session, you’ll learn about some of the best practices Turkcell leveraged for rapidly transforming its network operations data into accelerating business value.
Moscone West L3, Rm 3020
Gurcan Orhan, Turkcell Teknoloji, Architect Fatih Feran, Turkcell Ugo Pollo, Oracle, Principal Sales Consultant - EMEA DIS Team
Thursday September 23, 2010
TIME TITLE LOCATION
10:30 am – 11:30 pm
S318243 Myth Busters: Predictive Analytics
Predictive analytics are often seen as the Holy Grail of business intelligence, but no one can predict the future--the best we can do is be ready for it. In this session, Oracle thought leader Frank Buytendijk discusses the different types of predictive analytics, provides many examples, and explains how to use them.
InterContinental San Francisco, InterContinental Ballroom B
Frank Buytendijk, Oracle, Vice President and Fellow Lucie Trepanier, Oracle, Solution Specialist 12:00 pm – 1:00 pm S318394 Oracle Retail Data Model: Unlock the Value of Your Data
This session discusses Oracle Retail Data Model, a standards-based data model designed and pretuned for Oracle data warehouses. It combines market-leading retail application knowledge with the power of Oracle’s data warehouse and business intelligence platform, enabling retailers to unlock the value of their data. With prebuilt data mining, online analytical processing (OLAP), and dimensional models, it delivers industry-specific metrics and insights you can act on immediately to improve your bottom line. Oracle's latest data warehousing offering is a standards-based, industry-specific, prebuilt solution designed by industry experts. This solution includes industry architectures for data mining, OLAP, and BI metadata.
Palace Hotel, Twin Peaks North
Mark Lawrence, Oracle, Sr. Principal Product Manager, Retail Global Business Unit 12:00 pm – 1:00 pm S318066 Oracle Fusion Human Capital Management Applications: Family Overview
This session introduces Oracle Fusion Human Capital Management. For its next generation of HCM applications, Oracle has rethought the business of HR by focusing on providing value for key roles within the organization. It has reframed HR challenges within business contexts and opened up new avenues to maximize productivity and business performance. You will get a glimpse into the making of Oracle Fusion Human Capital Management as well as an overview of the key design elements demonstrated in different products. Come explore how Oracle Fusion Human Capital Management can add value to your organization.
Moscone West L2, Rm 2002 / 2004
Piyush Kapoor, Infosys, Gretchen Alarcon, Oracle, Clive Swan, Oracle , VP HRMS Development
3:00 pm – 4:00 pm
Oracle Data Mining in the Amazon Cloud: Why, What, and How
Oracle Data Mining has been available on Amazon EC2 for several months. Many have used it in the cloud, so an interesting question arises: how is the cloud good for data mining and data mining good for the cloud? With cloud computing so accessible, this session shows how to get started on mining your data in the cloud, leveraging the publicly available Oracle Data Mining Amazon Machine Images (AMIs). To answer this question, the session demonstrates mining distributed data in the cloud, the scalability (rapid provisioning) of both Oracle Data Mining and the cloud for handling large-scale data mining problems, how to combine models created on different AMI instances, and how multiple users can work collaboratively in a cloud environment.
Moscone South Rm 236
Mark Hornick, Oracle, Senior Manager
Oracle Demos
DEMO LOCATION
Oracle Data Mining
Oracle Data Mining delivers powerful in-database mining functions to help companies find patterns and relationships in their data and build and deploy predictive models. Oracle Data Mining’s results deliver predictions and valuable insights to Oracle Business Intelligence Suite, Enterprise Edition Plus dashboards and Oracle Applications.
New Oracle Data Miner 11g Release 2 Workflow Graphical User Interface 12 In-Database Algorithms and Oracle Exadata Scoring Power Next-Generation Predictive Analytics Applications
Workstation ID: Moscone West, W-019
Area: Database Subarea: Data Warehousing
Industry Data Model: Retail, Communications, Healthcare
Oracle’s latest data warehousing offering is a standards-based, industry-specific, prebuilt solution designed by industry experts. This solution includes industry standards for data mining, online analytical processing, and business intelligence metadata. Learn how to overcome challenges by leveraging this offering to jump start business intelligence projects in your industry setting.
Standards-Based Model Designed by Industry Experts Faster Insight with Prebuilt Data Mining, Online Analytical Processing, and Business Intelligence Rapid Deployment with an Out-of-the-Box Data Warehouse
Workstation ID: Moscone West, W-020
Area: Database Subarea: Data Warehousing
Oracle Fusion Human Capital Management
Only Oracle Fusion Applications are built on a foundation of best-practices from the #1 applications portfolio in the business, industry standards, and technology innovations including SOA, Enterprise 2.0 and software-as-a-service. Visit this Oracle Fusion Human Capital Management demo and see why Oracle Fusion Applications are uniquely designed to transform organizations into next-generation enterprises and empower today’s knowledge worker.
Next-Generation Productivity Next-Generation Adaptability Next-Generation Manageability
Workstation ID: Moscone South, S-101
Area: Applications, Subarea: PeopleSoft Track: Human Capital Management
Oracle Fusion Customer Relationship Management
Only Oracle Fusion Applications are built on a foundation of best-practices from the #1 applications portfolio in the business, industry standards, and technology innovations including SOA, Enterprise 2.0 and software-as-a-service. Visit this demo and see why Oracle Fusion Applications are uniquely designed to transform organizations into next-generation enterprises and empower today’s knowledge worker.
Next-Generation Productivity Next-Generation Adaptability Next-Generation Manageability
Workstation ID: Moscone South, S-041
Area: Applications Subarea: CRM Track: Customer Relationship Management
Oracle Identity and Access Management 11g
Come see some of the new capabilities in the latest release of Oracle Identity and Access Management.
Service-Oriented Security Suitewide Integration and Standardization Hot Pluggable
Workstation ID: Moscone West, W-174
Area: Middleware Subarea: Identity Management Track: Identity Management
Oracle Sourcing, Contract, and Supplier Management
Negotiating and enforcing better agreements can provide major improvements to an organization’s financial performance. This demonstration explores how organizations can use Oracle solutions to identify and negotiate savings, enforce contract terms, and improve supply-base management.
Oracle Spend Classification Analytics Oracle Supplier Hub Oracle Supplier Lifecycle Management Oracle Sourcing Oracle Procurement Contracts
Workstation ID: Moscone South, S-087
Area: Applications Subarea: Oracle E-Business Suite Track: Sourcing and Procurement
Oracle SQL Developer
Oracle SQL Developer is a powerful and popular tool that increases productivity when writing and developing PL/SQL and SQL code. The latest features include SQL and PL/SQL unit testing, and ongoing support for Oracle Database 11g. Learn how to edit and debug PL/SQL, and refactor Oracle Application Express PL/SQL code. Oracle SQL Developer is integrated with open source version control tools.
Browse, Create, and Edit Database Objects Create, Edit, and Debug PL/SL Code Add User-Defined Extensions Use Version Control for Multiuser Development SQL and PL/SQL Unit Testing
Workstation ID: Moscone West, W-059
Area: Database Subarea Application Development
Oracle OpenWorld Hands-On Labs
Monday September 20, 2010
TIME TITLE LOCATION
1:00 pm – 2:00 pm
Oracle SQL Developer: Overview and New Features
Oracle SQL Developer supports a wide variety of features. This hands-on session provides users with a choice of areas to work in, so whether you are new to Oracle or are an existing Oracle SQL Developer user, there's something for you. Using step-by-step tutorials, you can choose "Getting Started," which covers the broad spectrum of features in the tool; "New Features," for users familiar with earlier releases of Oracle SQL Developer; or "Source Code Control and User-Defined Extensions." Best of all, you?ll have the opportunity to meet the developers, discuss product features, and provide input for the next release.
Hilton San Francisco, Imperial Ballrm A
Marcie Young, Oracle, Consulting Curriculum developer, Kris Rice, Oracle, Snr Director Database Tools, Sue Harper, Oracle, Snr Principal Product Manager
Tuesday September 21, 2010
TIME TITLE LOCATION
2:00 pm – 3:00 pm
S318752 Data Mining Made Easy: New Oracle Data Miner 11g Release 2 "Workflow" GUI
The totally new Oracle Data Miner 11g Release 2 "workflow" graphical user interface (GUI) makes data mining easy. An extension of Oracle SQL Developer Release 3.0, this GUI provides a new workflow look and feel for data analysts. Oracle Data Miner 11g Release 2 provides more graphics plus the ability to define, save, and share analytical workflows that solve business problems such as fraud, next likely product, and customer segmentation and provides automation and simplicity. The GUI adds a wide range of graphical data and model viewers. For Oracle Exadata customers, Oracle Data Miner models built in the database can be "scored" at the storage layer. If you want to gain access to this beta release, sign up for this hands-on lab.
Marriott Marquis Salon 10/11
Charlie Berger, Marat Spivak, Jacek Myczkowski, Mark Hornick, Oracle 10:00 am– 11:00 am Oracle SQL Developer: Overview and New Features
Oracle SQL Developer supports a wide variety of features. This hands-on session provides users with a choice of areas to work in, so whether you are new to Oracle or are an existing Oracle SQL Developer user, there's something for you. Using step-by-step tutorials, you can choose "Getting Started," which covers the broad spectrum of features in the tool; "New Features," for users familiar with earlier releases of Oracle SQL Developer; or "Source Code Control and User-Defined Extensions." Best of all, you?ll have the opportunity to meet the developers, discuss product features, and provide input for the next release.
Hilton San Francisco, Imperial Ballrm A
Marcie Young, Oracle, Consulting Curriculum developer, Kris Rice, Oracle, Snr Director Database Tools, Sue Harper, Oracle, Snr Principal Product Manager
Don’t miss the many exciting Data Mining/Predictive Analytics activities at Oracle OpenWorld, including expert-led sessions, technology demos, partners, customers, and more! Use this daily planner as a checklist to get the most out of your week and visit oracle.com/OracleDataMining for more
Keynotes
Wednesday September 22, 2010
TIME TITLE LOCATION
3:15 pm – 4:15 pm
Larry Ellison CEO, Oracle (Oracle Fusion CRM)
Moscone North Hall D
Oracle OpenWorld Sessions
Monday September 20, 2010
TIME TITLE LOCATION
10:30 am – 11:30 am
S317126 Oracle SQL Developer: Latest Features
Oracle SQL Developer provides database developers with a powerful tool for database tasks. This session is an overview of all that Oracle SQL Developer offers, focusing on the latest features. Without drilling down into every feature, we'll focus on new features such as the new visual query builder, support for DBMS Scheduler and the new Oracle Data Miner GUI. We'll look at the introduction of DBArelated functionality, such as support for datapump, roles, and tablespaces. The session will also review other features, including updated SQL Worksheet, enhanced data grid support, and ongoing additions and updates to existing functionality.
Hotel Nikko, Monterey I / II
Sue Harper, Oracle, Senior Principal Product Manager 12:30 pm – 1:30 pm S314849 End-to-End Oracle Business Intelligence: From Warehouse to Advanced Analytics
This session covers an end-to-end Oracle Business Intelligence technology project, starting from the business requirements, followed by a comprehensive six-month proof of concept and the first phase of implementation. The BI technologies involved are an Oracle Database 11g data warehouse with OLAP cubes, Oracle Data Mining, Oracle Data Integrator, and Oracle Business Intelligence Enterprise Edition. The BI platform is implemented as a multitenant SaaS solution and also as an internal analysis tool. An on-premises OEM solution is also considered.
Moscone West L3, Rm 3014
Ronen Fidel, RSA, Solutions Architect
Tuesday September 21, 2010
TIME TITLE LOCATION
12:30 pm – 1:30 pm
S317162 Oracle Database 11g for Data Warehousing
Oracle Database 11g is a comprehensive database platform for data warehousing and business intelligence that combines industry-leading scalability and performance, deeply integrated analytics, and innovative Oracle Exadata storage--all in a single database platform running in a grid infrastructure. In this session, learn about the newest enhancements of Oracle's solution for data warehousing.
Moscone South, Rm 103
Ray Roccaforte, Oracle, Vice President, DW Database Development 12:30 pm – 1:30 pm S319067 Case Study: Prepaid Churn Model with Oracle Data Mining
This session is about a churn prediction study at Turkcell, the leading GSM operator in Turkey. It starts with an overview of the churn prediction problem and the existing data mining system in Turkcell to give the attendees some knowledge about the churn problem and the existing solution to it. The session also covers the advantages of in-database data mining and Oracle Data Mining, continues by describing the prepaid churn model created with Oracle Data Mining, and discusses the results and the performance Turkcell gets with it.
Moscone South, Rm 303
Necdet Deniz, Turkcell Technology, ETL Developer
12:30 pm – 1:30 pm
S317669 Oracle Fusion CRM Delivers Sales' Three Ps: Planning, Prospecting, Producing
In this session Anthony Lye, Oracle senior vice president for CRM, addresses how Oracle Fusion CRM will deliver dramatic improvements in the three key sales processes of any firm: planning, prospecting, and producing. Learn how Fusion Oracle CRM improves the planning process by letting firms intelligently optimize their territory, quotas, and incentive compensation plans with less time and effort. Hear how Oracle Fusion CRM improves prospecting by aligning marketing and sales to quickly identify the company's best sales prospects and develop high-quality leads. Also learn how Oracle Fusion CRM improves the process of producing results by giving sales managers and sales reps the productivity tools for turning those leads into sales wins.
Moscone West L2, Rm 2002 / 2004
Torsten Becker, Siemens Schweiz AG, Corporate Program Director CRM Anthony Lye, Oracle, Senior Vice President, CRM 12:30 pm – 1:30 pm S317184 Mastering Procurement Visibility with Oracle Spend Classification and Analytics
Understanding spending patterns is crucial to exploiting strategic sourcing and enforcing compliance, but most organizations can’t make the most of these opportunities, because they lack the data needed to create a real, down-to-earth picture of procurement activity. Attend this session to learn how Oracle Spend Classification helps organizations improve data quality and spending visibility and how it works with other Oracle E-Business Suite applications and business intelligence solutions to improve results.
Moscone West L2, Rm 2022
Ashish Pathak, Oracle Amy Joshi, e-Three Thanos Bismpigiannis, Oracle, Product Manager 2:00 pm – 3:00 pm S318066 Oracle Fusion Human Capital Management Applications: Family Overview
This session introduces Oracle Fusion Human Capital Management. For its next generation of HCM applications, Oracle has rethought the business of HR by focusing on providing value for key roles within the organization. It has reframed HR challenges within business contexts and opened up new avenues to maximize productivity and business performance. You will get a glimpse into the making of Oracle Fusion Human Capital Management as well as an overview of the key design elements demonstrated in different products. Come explore how Oracle Fusion Human Capital Management can add value to your organization.
Moscone West L2, Rm 2002 / 2004
Piyush Kapoor, Infosys, Gretchen Alarcon, Oracle, Clive Swan, Oracle , VP HRMS Development
Wednesday September 22, 2010
TIME TITLE LOCATION
10:00 am – 11:00 am
S318070 Oracle Fusion HCM: Delivering Insight and Action to Empower People
In every organization, business success is driven by information. Access to information you need when you need it empowers workers, informs decisions, and ensures leadership. However, understanding how to more effectively drive performance has become increasingly complicated. With Oracle Fusion Human Capital Management, all aspects of the organization have the information needed to make decisions and operate at peak performance. Business processes have been tailored to every role, along with increased automation and decision support. Oracle Fusion Human Capital Management is the foundation for today’s world-class organizations. Come to this session to learn why.
Moscone West L2, Rm 2001
Sherri Bartels, Oracle, Product Strategy Director Dinesh Arora, Oracle, Sr Director Humair Ghauri, Oracle, Product Strategy Director 10:00 am – 11:00 am S317671 Identify Your Best Prospects with Oracle Fusion CRM Sales and Marketing
This session covers how Oracle Fusion CRM helps companies identify their best sales prospects and develop those prospects into high-quality leads and opportunities. You will see examples of how marketing and sales can work together to target your top sales prospects with a combination of marketing campaigns and individual sales rep follow-up to increase the size and quality of the sales pipeline. Marketing will be able to narrowly target these prospects with high-quality, multistage campaigns and powerful lead management capabilities, whereas sales reps can take advantage of new sales prospecting tools that enable them to be more productive while maintaining their personal touch with the prospect.
Moscone West L2, Rm 2005
Melissa Boxer, Oracle, Vice President, Marketing and Loyalty Products Geeta Deodhar, Oracle
4:45 pm – 5:45 pm
S317136 Competing on Analytics: Oracle Data Mining 11g, New GUI, Oracle Exadata, Apps
Oracle Data Mining automatically finds relationships hidden in data to help customers compete better on analytics: prediction of customer behavior, fraud detection, market basket analysis, profiling, profitability analysis, and loyalty. It essentially expands SQL with 12 analytical verbs--such as predict, cluster, detect, and classify--by embedding cutting-edge algorithms in the Oracle Database kernel. This eliminates data movement, delivers scalability, and maintains security. Oracle Data Mining results can be accessed by Oracle Business Intelligence Enterprise Edition or integrated into applications. This session covers the new Oracle Data Miner 11g Release 2 workflow GUI and demos several applications "Powered by Oracle Data Mining."
Moscone South, Rm 300
Charlie Berger, Oracle, Sr. Dir Product Management, Data Mining and Advanced Analytics 4:45 pm – 5:45 pm S317367 Turkcell Transforms Its Business with Oracle Data Integrator and Oracle Exadata
Turkcell is the leading telecommunication operator in Turkey and is ranked third in Europe. It standardized on Oracle Data Integrator Enterprise Edition to help consolidate operational systems of different vendors, databases, and operating systems to maintain, analyze, and track behavior for its comprehensive network infrastructure. Turkcell also leveraged Oracle data warehousing solutions and Oracle Exadata technology for its operational data stores and data mart queries as well as data mining. In this session, you’ll learn about some of the best practices Turkcell leveraged for rapidly transforming its network operations data into accelerating business value.
Moscone West L3, Rm 3020
Gurcan Orhan, Turkcell Teknoloji, Architect Fatih Feran, Turkcell Ugo Pollo, Oracle, Principal Sales Consultant - EMEA DIS Team
Thursday September 23, 2010
TIME TITLE LOCATION
10:30 am – 11:30 pm
S318243 Myth Busters: Predictive Analytics
Predictive analytics are often seen as the Holy Grail of business intelligence, but no one can predict the future--the best we can do is be ready for it. In this session, Oracle thought leader Frank Buytendijk discusses the different types of predictive analytics, provides many examples, and explains how to use them.
InterContinental San Francisco, InterContinental Ballroom B
Frank Buytendijk, Oracle, Vice President and Fellow Lucie Trepanier, Oracle, Solution Specialist 12:00 pm – 1:00 pm S318394 Oracle Retail Data Model: Unlock the Value of Your Data
This session discusses Oracle Retail Data Model, a standards-based data model designed and pretuned for Oracle data warehouses. It combines market-leading retail application knowledge with the power of Oracle’s data warehouse and business intelligence platform, enabling retailers to unlock the value of their data. With prebuilt data mining, online analytical processing (OLAP), and dimensional models, it delivers industry-specific metrics and insights you can act on immediately to improve your bottom line. Oracle's latest data warehousing offering is a standards-based, industry-specific, prebuilt solution designed by industry experts. This solution includes industry architectures for data mining, OLAP, and BI metadata.
Palace Hotel, Twin Peaks North
Mark Lawrence, Oracle, Sr. Principal Product Manager, Retail Global Business Unit 12:00 pm – 1:00 pm S318066 Oracle Fusion Human Capital Management Applications: Family Overview
This session introduces Oracle Fusion Human Capital Management. For its next generation of HCM applications, Oracle has rethought the business of HR by focusing on providing value for key roles within the organization. It has reframed HR challenges within business contexts and opened up new avenues to maximize productivity and business performance. You will get a glimpse into the making of Oracle Fusion Human Capital Management as well as an overview of the key design elements demonstrated in different products. Come explore how Oracle Fusion Human Capital Management can add value to your organization.
Moscone West L2, Rm 2002 / 2004
Piyush Kapoor, Infosys, Gretchen Alarcon, Oracle, Clive Swan, Oracle , VP HRMS Development
3:00 pm – 4:00 pm
Oracle Data Mining in the Amazon Cloud: Why, What, and How
Oracle Data Mining has been available on Amazon EC2 for several months. Many have used it in the cloud, so an interesting question arises: how is the cloud good for data mining and data mining good for the cloud? With cloud computing so accessible, this session shows how to get started on mining your data in the cloud, leveraging the publicly available Oracle Data Mining Amazon Machine Images (AMIs). To answer this question, the session demonstrates mining distributed data in the cloud, the scalability (rapid provisioning) of both Oracle Data Mining and the cloud for handling large-scale data mining problems, how to combine models created on different AMI instances, and how multiple users can work collaboratively in a cloud environment.
Moscone South Rm 236
Mark Hornick, Oracle, Senior Manager
Oracle Demos
DEMO LOCATION
Oracle Data Mining
Oracle Data Mining delivers powerful in-database mining functions to help companies find patterns and relationships in their data and build and deploy predictive models. Oracle Data Mining’s results deliver predictions and valuable insights to Oracle Business Intelligence Suite, Enterprise Edition Plus dashboards and Oracle Applications.
New Oracle Data Miner 11g Release 2 Workflow Graphical User Interface 12 In-Database Algorithms and Oracle Exadata Scoring Power Next-Generation Predictive Analytics Applications
Workstation ID: Moscone West, W-019
Area: Database Subarea: Data Warehousing
Industry Data Model: Retail, Communications, Healthcare
Oracle’s latest data warehousing offering is a standards-based, industry-specific, prebuilt solution designed by industry experts. This solution includes industry standards for data mining, online analytical processing, and business intelligence metadata. Learn how to overcome challenges by leveraging this offering to jump start business intelligence projects in your industry setting.
Standards-Based Model Designed by Industry Experts Faster Insight with Prebuilt Data Mining, Online Analytical Processing, and Business Intelligence Rapid Deployment with an Out-of-the-Box Data Warehouse
Workstation ID: Moscone West, W-020
Area: Database Subarea: Data Warehousing
Oracle Fusion Human Capital Management
Only Oracle Fusion Applications are built on a foundation of best-practices from the #1 applications portfolio in the business, industry standards, and technology innovations including SOA, Enterprise 2.0 and software-as-a-service. Visit this Oracle Fusion Human Capital Management demo and see why Oracle Fusion Applications are uniquely designed to transform organizations into next-generation enterprises and empower today’s knowledge worker.
Next-Generation Productivity Next-Generation Adaptability Next-Generation Manageability
Workstation ID: Moscone South, S-101
Area: Applications, Subarea: PeopleSoft Track: Human Capital Management
Oracle Fusion Customer Relationship Management
Only Oracle Fusion Applications are built on a foundation of best-practices from the #1 applications portfolio in the business, industry standards, and technology innovations including SOA, Enterprise 2.0 and software-as-a-service. Visit this demo and see why Oracle Fusion Applications are uniquely designed to transform organizations into next-generation enterprises and empower today’s knowledge worker.
Next-Generation Productivity Next-Generation Adaptability Next-Generation Manageability
Workstation ID: Moscone South, S-041
Area: Applications Subarea: CRM Track: Customer Relationship Management
Oracle Identity and Access Management 11g
Come see some of the new capabilities in the latest release of Oracle Identity and Access Management.
Service-Oriented Security Suitewide Integration and Standardization Hot Pluggable
Workstation ID: Moscone West, W-174
Area: Middleware Subarea: Identity Management Track: Identity Management
Oracle Sourcing, Contract, and Supplier Management
Negotiating and enforcing better agreements can provide major improvements to an organization’s financial performance. This demonstration explores how organizations can use Oracle solutions to identify and negotiate savings, enforce contract terms, and improve supply-base management.
Oracle Spend Classification Analytics Oracle Supplier Hub Oracle Supplier Lifecycle Management Oracle Sourcing Oracle Procurement Contracts
Workstation ID: Moscone South, S-087
Area: Applications Subarea: Oracle E-Business Suite Track: Sourcing and Procurement
Oracle SQL Developer
Oracle SQL Developer is a powerful and popular tool that increases productivity when writing and developing PL/SQL and SQL code. The latest features include SQL and PL/SQL unit testing, and ongoing support for Oracle Database 11g. Learn how to edit and debug PL/SQL, and refactor Oracle Application Express PL/SQL code. Oracle SQL Developer is integrated with open source version control tools.
Browse, Create, and Edit Database Objects Create, Edit, and Debug PL/SL Code Add User-Defined Extensions Use Version Control for Multiuser Development SQL and PL/SQL Unit Testing
Workstation ID: Moscone West, W-059
Area: Database Subarea Application Development
Oracle OpenWorld Hands-On Labs
Monday September 20, 2010
TIME TITLE LOCATION
1:00 pm – 2:00 pm
Oracle SQL Developer: Overview and New Features
Oracle SQL Developer supports a wide variety of features. This hands-on session provides users with a choice of areas to work in, so whether you are new to Oracle or are an existing Oracle SQL Developer user, there's something for you. Using step-by-step tutorials, you can choose "Getting Started," which covers the broad spectrum of features in the tool; "New Features," for users familiar with earlier releases of Oracle SQL Developer; or "Source Code Control and User-Defined Extensions." Best of all, you?ll have the opportunity to meet the developers, discuss product features, and provide input for the next release.
Hilton San Francisco, Imperial Ballrm A
Marcie Young, Oracle, Consulting Curriculum developer, Kris Rice, Oracle, Snr Director Database Tools, Sue Harper, Oracle, Snr Principal Product Manager
Tuesday September 21, 2010
TIME TITLE LOCATION
2:00 pm – 3:00 pm
S318752 Data Mining Made Easy: New Oracle Data Miner 11g Release 2 "Workflow" GUI
The totally new Oracle Data Miner 11g Release 2 "workflow" graphical user interface (GUI) makes data mining easy. An extension of Oracle SQL Developer Release 3.0, this GUI provides a new workflow look and feel for data analysts. Oracle Data Miner 11g Release 2 provides more graphics plus the ability to define, save, and share analytical workflows that solve business problems such as fraud, next likely product, and customer segmentation and provides automation and simplicity. The GUI adds a wide range of graphical data and model viewers. For Oracle Exadata customers, Oracle Data Miner models built in the database can be "scored" at the storage layer. If you want to gain access to this beta release, sign up for this hands-on lab.
Marriott Marquis Salon 10/11
Charlie Berger, Marat Spivak, Jacek Myczkowski, Mark Hornick, Oracle 10:00 am– 11:00 am Oracle SQL Developer: Overview and New Features
Oracle SQL Developer supports a wide variety of features. This hands-on session provides users with a choice of areas to work in, so whether you are new to Oracle or are an existing Oracle SQL Developer user, there's something for you. Using step-by-step tutorials, you can choose "Getting Started," which covers the broad spectrum of features in the tool; "New Features," for users familiar with earlier releases of Oracle SQL Developer; or "Source Code Control and User-Defined Extensions." Best of all, you?ll have the opportunity to meet the developers, discuss product features, and provide input for the next release.
Hilton San Francisco, Imperial Ballrm A
Marcie Young, Oracle, Consulting Curriculum developer, Kris Rice, Oracle, Snr Director Database Tools, Sue Harper, Oracle, Snr Principal Product Manager
