The basic idea here is that the best advertising
is a message from a friend.
- Mark Zuckerberg, Facebook
For all the changes in the car
business in the past fifty years,
one reality hasn’t changed.
Dealers are still searching for more
effective ways to find people who
are looking to buy a new vehicle.
®
What really affects automotive purchasing decisions?
Even though the consumer’s buying process has evolved dramatically, it’s
important to remember that they don’t make decisions in isolation.
With the growing distrust of advertising, people are influenced more than
ever by the opinions of others.
As a result, the conversations that occur are the most important factors in
determining brand decisions and dealer selection.
“
“
92% of people trust recommendations from friends
and family above all other forms of advertising.
- Nielsen Research
®
We trust the people we know.
We value their opinions. It’s about
turning conversations into leads
and leads into sales.
That’s the
power of referrals.
of your customers know someone who will
“ 62%
be buying a car within the next 90 days.
“
- Joe Verde
®
Most satisfied new car customers would give a
referral, but don’t - Why?
Because 95% of sales people don’t ask. And
most dealerships don’t have a formalized and
measureable referral strategy that works
month after month.
®
The Challenge
Converting conversations into new sales
The Solution
The Friends and Family referral sales system
The Results
Salespeople using our system sell more cars
Customers
feel appreciated.
The Bottom Line
Dealerships
close more sales.
®
Proven Business Model
It’s simple, it’s easy, and it really works…
1
Simple to use software
3
2
Easy to measure and track
Our dealerships experience solid sales growth
®
0
Mar
00
7
3000 500
0
ls
Refer
ra
2
-Lou S.
New Referrals
0 3
August 201
rals
91
$4 ,2
Jan
0
Fe9b
9
9
211
15
152
6
2
15
4
2
8
4
65
8
65
0
0.00
$20
$1, 500.00
0
$400.0
0.00
7
$700.00
15
$20
2
54
7 25
5420
$400.00
Monthly Members
500.00
Sales
Added and$5,
$700.00
Feb
Jan
0
0 0
400500
50
$2,500
1000 Jan
0
18
Feb
Nov
Dec
ov
$4,800
15
Aug
Jul
Month
Jun
Oct
Aug
Sep
Oct
s:
Total Reward
7
4
Raymond B.
Steve R.
Tony L.
Friends and Family Rewards Actual Sales Numbers
Monthly Summary Report August 2013
Members Added
August 2013
Referral Sales
August 2013
3000
40
Feb
Rewards
August 2013
21
9
9
$900.00
David A.
7
1
9
$0.00
Derek S.
5
0
0
$0.00
Dino D.
15
4
4
$400.00
Frank R.
17
5
0
$0.00
Jackie S.
18
11
11
$1, 100.00
John C.
11
6
2
$200.00
Mary-Lou S.
17
15
15
$1, 500.00
Raymond B.
0
2
2
$200.00
Steve R.
7
4
4
$400.00
Tony L.
12
8
7
$700.00
130
65
54
$5,500.00
30
2
30
$5,400
50
$3,950 50
00
$3,2
$3,500
$4 ,1
00
$5,400
$4 ,2
$5,4
50
JFeb
un
May
Apr
Mar
00
0
Aug
Jul
Jun
May
Apr
$4, 200
$
00
$3,10
$4 ,2
Jun
$5,200
$5,2
$3, 250
00
00
$4 ,0
$5,2
00
Nov
Oct
Sep
Jul
Sep
Aug
$2 ,4
00
Month $
Mar
0
3,1Delive
00 ry Date)
(Based on
Jan Jul Feb
Tota
Month
)
Rewards: $47,150.00
ral Rewards
on Delivery Date
Aug Total Referr
Apr l Rewards: $4 Month
al Rewards Group Refer ards: $47,150.00 (Based
Referra
Rewards
Total Rew
Sep
Group Referral
MlaRyewar7,150.00 (Bas
Referral Rewards
ds Gro
ed on
Oct
JupnRefer Deliver
$2 ,4
00
ral Rew y Date)
Nov
Julards
Total
Rewar
Dec
Actual Sales Numbers
Friends and Family Rewards
Aug
Month
d
s:
$47,
Referra
Monthly Referrals / Rewards Report 2012
Sep
l Rew 150.00 (B
ards G
ased on
roup
Oct
Deliver
Refer
ral Rew y Date)
Sold Referrals
Nov (Rewards Approved) by Month
ards
Mar
54
Dec
60
49
53
50
39
46
40
36
39
30
40
40
40
39
35
34
30
25
32
20
21
10
0
Bud S.
$3,2
Jan
42
32
3
46
32
roved
nth
Mopr
oved by Month
proved
by ard
s Ap
rdby
Rew
MosnAp
thRewa
$5,400
$5, 400
s App
roved $5,4
$4,200
00
b
00
$4,6
y
$4 ,1
Mo$4,
60000
00
n$4,1
th $4,050 $4,100 $4,050 $3,100
$
$3,9
$5,450 4 ,050
$3, 400
Ma0y
100
0
42
30
40
40
32
$5,400
$3,500
2000
1000Apr
48
20
New Referrals
August 2013
55
54
55
50
0 00
400$3,4
2000
Mar
Dec
Nov
40
40
Rewa
rd
5000
$4 ,6 $3,250
00
$3,9
4000
50
Dat
sed on Delivery Sold Referrals (Rewards Approved) by Month
$48,250.00 (Ba
60l Rewards
Referra
2
Mary-Lou S.
00
Feb
Dec
4
Jackie C. John C.
Frank R.
$3,5
May
ery Date)Friends and Family Rewards Actual Sales Numbers
250.00 (Based on Deliv
Total Rewards: $48,
Monthly Referrals / Rewards Report 2013
Referral Rewards
Month
12
e)
Salespeople
Total
Sep
Nov
6000
3000
Jan
0
$3,000
Jul
Jun
Apr
Mar
11
2
Salesperson
$3,000
00
5000
00
$4, 200
1000
$4 ,6
$3,9
50
6000
00
Jan
May
Apr
$3,5
$3,4
2000
0
$4,900
00
$4,2
$4,450
$4, 450
$3,700
00
1000 3000
$4,900
$5,500
$3,4
2000 4000
$5,500
$5,700
$3,700
$4,800
7
Dino D.
Dec$5,700
40
32
46
40
40
40
53
40
40
s App
$5,500
$5,500
35
53
53
Rewa
rd
3000 5000
ed by Month
Rewards Approv
N
7
Derek S.
6000
5000
by Month
Rewards Approved
Oct
17
0
Jan
39
34
39
Month
May
46
Jun
24
Jul
Total
O
Sep
Refer
3Aug
0 Oct
Nov
Mo
Aug
JulSep
rals S
JunAug
Apr
old: 4 nth
May
Jul
Apr
Sep
Jun
59Mar
May
M
(B
a
Apr
Feb
y
a
se
Month
Feb Jan Mar
Oct ivery Date)
Jun d on DeliMon
Del
verythD
2
(Based
) on
Nov
d: 459
ery Date
als
Deliv
erraed
JTot
Total
ul : al
teon
Ref
(Bas
459
)Sol
Refer
lMReferrals Sold
Dec
Tota
A
rals S
o
ug
old: 4 nth
Sep
59 (Ba
sed on
Oct
Delive
ry Date
Nov
)
Dec
M10
ar
0
9
David A.
b
Dec
Nov
Oct
Sep
Aug
Apr
20
20Fe
4000 600
Oct
$2,100
Jan
Nov
Oct
Sep
Aug
Jul
Dec
35
34
30
0
$Jun
4 ,20
May
Jul
0 Jun
Apr
Apr $ May
Mar $4,45Mon
Feb
0 th 4 ,900
Delivery Date)
nth
on
ed
Mo
(Bas
473
:
l Referrals Sold
Delivery Date)
Tota
$3,0
d: 473 (Based$ on
0
0 al Referrals Sol
4 ,20
Tot
0
Mar
Mar
30
Jan
$3,200
Feb
11
Bud S.
39
30
30
Mar
$2,100
$2,500
2000
5
0
40
46
46
40
Feb
40
39
39
roved) by Month
40
32
46
39
50
50
Jan
rds
AApp
Sold Referrals (Rewards pproved) b53y
35
60
10
39
60
34
20
49
00
$3,200
0
17
30
0
42
35
$4 ,9
$4, 200
1000
15
10
49
34
40
10
$4 ,4
$4,200
3000
36
32
60
50
20
39
00
0
3000
4000
40
30
39
42
$3,0
0 10
$5,500.00
21
5
0
$3,70
2000
15
10
10
21
$5,5021
0
Jan
May
Jun
.00
00
$9
Jul
$0.00
Aug
Aporta
.00l Rew
$0T00
Sep
$0.
aMradys:
Mont
h
$48,2
J
u5n0.0
.00
$0
0
0.0
$40
Referr 0 (BaJsueld
on De
al Rew
liAvuegry
ards
Total
00.00
Date) S
$4
$0.00
Rewa
ep
Mont
rds: $
h
4
8
,250.0
.00
$0.00
$1, 100
0
(Base
Referr
d
on De
al Rew
0 0
livery
ards
$20
6000
100.0
$1, 0.0
Date)
.000
5000.0
5000
0
$1,$20
600
4
4
$5,70 25
0
20
$900.00
2
39
48
36
32
50
25
20
Agu
pr st 2013
Au
Mar
6
11
00
Rewards
ust
Aug
rds3
wa201
Re
0
Feerra
b l Sales
Ref
August 2013Mar
Referral Sales
August 2013
11
0
511
$4 ,8
$3,20
$2 ,10
04
45
Steve R.
$3,20
$2 ,50
40
04
Tony0L.0
0
9
0
10
L.
Tony
$4 ,8
Steve R.
48
39
5455
55 54
55
Mo$5n,500t
h
Rewa50 50
rd $5,7
42
42
40 s A
00
pp
rove$5d,5
40
0
b0y Mo$5,500
nth
30
$3,70
30
0
Powerful
Performance
Metrics
Nu
3Sales10
0mb
n
0Jaers
9
pprov
ed by
60 60
7
4
00
al Sales Numbers
ew Refer
August 2013
00
Raymond B.
n C.
10ie
ack
00C. 3Joh
000
0 2000
$4 ,2
Raymond B.
2 ,50 Mary
0 y-Lou S.
Mar
$2 ,10
0
Jackie C.
7
4
2
2
2000 400 2
John0$C.
7
10
Jan
Feb
Mar
Apr
0
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Mar
Feb
Jan
Monthly
25
Added a
May
Apr
Sep
Aug
Jul
Jun
Month
Total Referrals Sold: 459 (Based on Delivery Date)
Month
Total Referrals Sold: 473 (Based on Delivery Date)
Membe
rs
nd Sales
Month
by
Rewards Approved
20
21
$5,500
6000
6000
$5,500
$4,800
4000
$4,200
3000
2000
Rewards Approved by Month
15$5,700
5000
Referrals
11
Referrals Sold
411 000 1160
Referrals
11
15
15
Referrals
Refer
rals
5000
Referrals Sold
17
Re
ly Refe
rrals / wards A
ctua
SoFlrdieR
Reward
nedfsearr
s Rep l Sales Nu
ort 20
mbers
nadlsF(R
Sales Numbers
12 s Actual
a
ewialy
m
Month
mily Reward
rd
Fa
depw
sRA
an
2012
ort
lyien
Rep
s
Fr
p
ard
Refeds
bers
ro
Rew
/
Num
avrseerr
Sales
ddActu
rraMo
ly Ref
s)alsbycaltu
lsRew
/nth
SoFri
and Family
Reard
oanl th
wardsRepA
2012
ldend
ortM
Sales
ResfeMon
rrals / Rewards
Repor App
Num
bybMonth
46
rrthly
t 2012roved)
rds
alsRefe
wa
ers
(Re
ls
ra
fer
ldewRe
So(R
a
Month
60
49
42
Referrals Sold
6000
17
Apr
May
Total
30
Jun
Refer
Mont
Feb
rals S
h
Jul
o
ld
: 473
Mar
(B
Aug
Apr ased on De
Sep
May livery Date
Total
Oct
Numbers
Jun )
Refer
Sales
ual
Mont
bers
rals S
Nov
rdsalAct
s Num
Sale
h
ly Re
s Actu
ardwa
old: 4
uFam
Rew
l d Fa
ilymi
ds Jan
ort 2013
and
Dec
ien
s
73 (Ba
s Rep
Fr
end
ard
Fri
2013
Rew
ort
/
Rep
A
als
ards
err
sed on
Ref u/gRew
lyrrals
Refe
Month
Delive Monthly
Sep
ry Date
by
ed)
th Month
rov
Mon
App
by
d)
rds
rove
O
)
wa
App
(Re
c
lsards
t
(Rew
alsra
Refer
ld err
12
SoRef
Sold
Nov
12
Rewa
rds A
54 Dec
55 54
Jan
8
and F
amily
9
Feb
0
$3,000
17
$2,100
5
$3,950
18
$3,400
3000
$3,500
2000
7
Jan
Feb
Mar
Apr
May
Jun
0
Bud S.
David A
Month
Total Rewards: $48,250.00 (Based on Delivery Date)
Referral Rewards
Salespe
ople
Nov5
Oct
Sep
Aug
Jul
11
Dec
0
4
.
Derek S.
Friends
a
Monthly
Salesp
Summa
erson
Frank R
.
ily Rew
a
ry Repo
$4,050
Jun
Jul
$4,200
17
15
11
Jan
Mar
Feb
May
Apr
rds Actu
a
rt Augu
Memb
ers Ad
ded
Augus
t
Jackie C
. John
C.
l
st 2013 Sales Numbers
N
2
Sep
Aug
Month
Total Rewards: $47,150.00 (Based on Delivery Date)
Referral Rewards Group Referral Rewards
Dino D.
nd Fam
$4,100
$3,250
1000
0
$5,400
$4,600
4000
15
9
1000
$5,400
5000
$4,200
10
$3,700
$3,200
$2,500
$4,900
$4,450
12
7
Mary-Lo
u S.
2
7
4
Raymon
d B.
Steve R.
®
Tony L.
Here’s What Bud Lauria Says...
“
“
Spectacular referral program!
Our customer database is our most powerful tool.
By rewarding customers for sending in their friends,
family, co-workers, etc., we have created our
own little army of deputized salespeople and the
benefits show in our results. The Friends and Family
Rewards Program allows us to administrate our
referral program efficiently and effectively.
Bud Lauria
General Manager / Partner
Lauria Hyunda
®
The Friends and Family rewards program is an
effective, easy to use service that lives up to
its claims. As a dealer, I can easily track the
performance of the sales advisors and their
customers. Unlike other programs on the market,
Friends and Family is simple to use and easy to
understand. That’s why it works!
“
“
That’s why it works!
Francine Floreani, H.B.Comm
Dealer Principal/ General Manager
Great Lakes Honda
®
At the Finch Auto Group, the first thing that struck us about the Friends & Family
program was the minimal investment in time and resources required for the program
to really take off. We’ve been able to engage our salespeople, employees and valued
customers not only to promote their preferred brands, but also our Dealer Group!
The program allows us to track every referral easily and the cross-dealership referral
component has given our employees a tremendous incentive to refer their friends and
family members to the other brands that they are interested in. This feature has had
a huge impact in allowing us to keep more business in-house. Needless to say, this
system has really streamlined the process for our accounting departments!
Thanks to Friends & Family, we’re not only selling more cars, but we’re delivering
a better customer experience! The program has eliminated our dependence on
our salespeople awkwardly asking for referrals, a step that many chose to ignore
altogether. They are now able to easily engage their customers with the excitement of
a cash reward and the incredible ease-of-use of the Friends & Family program. The
results keep pouring in, and we couldn’t be happier!
Jordan Finch
“
“
We couldn’t be happier!
Finch Chev
®
Sales Pros Know The Value Of Referrals
Mary-Lou Slobodian
“
“
Best Referral Program ever invented!
Why am I excited? It’s because I believe in this
program so strongly. It’s just the best form of
advertising you could possibly have. Better than
half of my business is based on the Friends and
Family Rewards Program.
Performance Hyundai
Awarded GOLD for Best Hyundai Sales Consultant Worldwide
®
Program Deliverables
• Simple to use
web-based software
• Proven methodologies and
engagement tactics
• Ongoing training and coaching
• Secure data with multi-level
password protection
• Effective POS marketing material
• Real-time metrics and
powerful analytics
• Branded multi-function
VISA rewards card
• Promotions and
exclusive offerings
®
Please contact
us for pricing
®
Let’s get started.
Your billboard in
their wallet or purse!
®
®
www.friendsandfamilyrewardsprogram.com
Canadian Headquarters
12 - 111 Fourth Ave, Suite 348
St.Catharines, ON Canada
L2S 3P5
American Headquarters
Toll free 1-877-336-3536
1623 Military Road #812
Niagara Falls, NY, USA
14304 1745