Full Report- ENT
Content
Page | 1
Acknowledgement
Praise upon Allah S.W.T because of His generosity and merciful, our business plan has completed
on time.
First of all, we would like to express our gratitude to Madam Laila Mohammad Baharuddin, our
lecturer of Technology Entrepreneurship (ENT 600), who always guide and support us through
the completion of our business plan.
Secondly, thanks to our group member for the commitment and hardworking throughout this
business plan which consists of:
1
2
3
4
5
6
MOHD KASWANDEE RAZALI as our General Manager
AHMAD AJWAD BIN AWANG as our Administration Manager
ZULFARIZAN BIN ZAKARIA as our Production Manager
AHMAD FADIL BIN IDERIS as our Financial Manager
MUHAMMAD HANIF BIN BAHARUDDIN as our Operational Manager
YUSAIMI BIN YASIM as our Marketing Manager
Finally, we would like thank to our family and friends for the love and support in encouragement
to us throughout the process of in making the business plan.
SUN-Nur Industry Sdn. Bhd.
Page | 2
1.0 1.0 EXECUTIVE SUMMARY
SUN-Nur SDN BHD
1.1 Brief description of the business and product concepts
Nowadays, industry manufacturing looking more interested in furniture product where
people would like to have their own furniture. Today, many types of furniture are produce
in variety looks, style, colours and the benefits itself. Each of the people has their own
dreams furniture concepts that they interested of.
Our company’s names SUN-Nur SDN BHD. We are choosing this name because it gives
the meaning of light. Light provide a lot of benefit to all of human being. We bring this
concept to show to people that we are giving and providing the new product in industry
that suitable for all usage.
SUN-Nur SDN BHD is a company that produces products in the furniture industry. We
produce a wall desk that based on current technology. This wall desk variety in many
colours provided which can give attraction to the customer. As a variation, this company
produces wall desk by referring the technology in current world.
This wall desk has its own benefits because it can reduce many problems especially in
term of spacing usage. This is also suitable in many places where are need space and it is
referring a technology which give our product being handle more easily.
We are confident that our company’s products are being marketed to attract the public and
thus provide a double benefit to the company because there is always something for
everyone needed.
1.2 The target market and projections
Based on the product, our target market is too wide because we are deal with spacing
needed which makes it more usage at one place. As a starting product, our first target
market is for education development where there is more conduct the activities that need
more space. The price for this product with installation is reasonable due to current
SUN-Nur Industry Sdn. Bhd.
Page | 3
technology and it can be buying either medium or rich people. This product also can be
exposed to other development such as kindergarten, school, hall, mosque and home.
1.3 The competitive advantages
Our company produces a product that has more competitors in current industry. The
purpose of product is to reduce space usage with help of technology and markets now are
producing the product just to fit the customer need with certain technology applications.
In our business, we can make sure that our customer get more benefits from our product
and get compete with another furniture industry.
In this industry, our competitors also have their own benefits to attract people. The
different between our product and competitors is we are using light material that can make
customer easy to handle it. The wall desk can be used in any function and places.
1.4 The profitability
The Wall Desk can be done to sold and be one of the furniture industry that have a great
potential growth to country. By introduce this product, industry can gain much profit
where it can attract customer with our design, style, functions and colors. Thus, by
increasing the production of our products, it can increase the market demand.
1.5 The management team
SUN-Nur SDN BHD is a partnership business which consists of six members. They are
General Manager, Administration Manager, Production Manager, Marketing Manager,
Operation Manager and Financial Manager. In this form of business, a person forms a
partnership with one or more persons to carry out a business with a view to make a
maximum profit.
SUN-Nur Industry Sdn. Bhd.
Page | 4
2.1 PRODUCT OR SERVICE DESCRIPTION
2.2 Detail The Product
Our product are contain of two sections desk which is size for one section desk is about
1000 x 1075 x 80 millimeter. The height of the leg desk is about 1050 millimeter. Besides
that, our product also has roller and steel for the casing. The product also consist DC
Motor for the movement of the desk.
DC MOTOR
The dc motor will put in the product to act as mechanical roller. The product use about 4
dc motor to ensure the product can move efficiently.
High torque
Can change the polarity of the motor as to open and close the desk
Figure 2.1.1: DC Motor
ABS PLASTIC
Our product is made from ABS plastic. ABS Plastic is a copolymer of Acrylonitrile,
Butadiene, and Styrene, and generally possesses medium strength and performance at
SUN-Nur Industry Sdn. Bhd.
Page | 5
medium cost. ABS is a common thermoplastic resin and can often meet the property
requirements at a reasonable price, falling between standard resins (PVC, polyethylene,
polystyrene, etc.) and engineering resins (acrylic, nylon, acetal, etc.).
ABS is considered the best of the styrenic family. It is tough, hard and rigid and has good
chemical resistance and dimensional stability. The features of this ABS plastic are:
medium strength
Tough, hard and rigid, good chemical resistance
dimensional stability, creep resistant, electroplatable
outstanding formability
very high impact strength
high tensile strength and stiffness
excellent high and low temperature performance
Resistant too many plasticizers and excellent ductility.
Figure 2.1.2: ABS Plastic
HINGED
It contains two sections desk which is size for one section desk is about 1m. Thickness of
desk is around 8cm. It is also include three hinge install at the divider to support load on
SUN-Nur Industry Sdn. Bhd.
Page | 6
the table that gain from the users. By install those hinge, our product can be stronger
compare from the previous desk. The features of our hinged:
Material stainless steel.
Especially for desk.
60 ° opening angle.
3-dimension suitable.
Figure 2.1.3: Hinged Installation
STEEL
1. Desk leg
SUN-Nur Industry Sdn. Bhd.
Page | 7
Our product also provides roller and steel for the casing. We are using stainless steel
where most of the desk uses that kind of material. The roller that we use in our wall
desk is also steel where it the features of desk leg:
Height :1050 mm
Finish: Stainless steel
Diameter: 3-1/8" (80mm)
Material: Stainless steel
Figure 2.1.4: Desk Leg
2. Desk casing
The function of this casing is to hold the desk from fell down. We are using stainless
steel because this type of steel are much strong compare the other type. To the
inclusion of chromium, which forms a protective film on the surface of the steel.
SUN-Nur Industry Sdn. Bhd.
Page | 8
These are the features of desk casing:
Refers to a group of corrosion resistant steels that contain a minimum of 10.5
percent chromium.
Easy to shape
Strong enough to hold about 30kg
Figure 2.1.5: Desk Casing
ROLLER
In our product, we include one pair consists two roller at side of desk and place it at the
steel casing. We are using stainless steel roller where it can stand longer due to no
corrosion occur. This application of roller can be related to the current technology where
the previous product never used it before.
SUN-Nur Industry Sdn. Bhd.
Page | 9
There are the features of the roller:
Stainless AISI 440(9CR)
Diameter = 1inch (2cm)
Figure 2.1.6: Roller of Desk
Customers who are using our product are from institutions sections especially universities,
kinder garden and schools. This product are mostly used in that kind of places where for the
place have gathering of many people for meeting, study and for many more events that need
very wide usage of space in one room. For example, our product can be used in classrooms,
libraries, mosques, meeting room, halls and more places.
WIRE
The wire uses in the product is size about 2mm. The length of the wire that uses in the
product is about 2 meter length. The wire uses to transfer the electrical energy to the DC
Motor.
SUN-Nur Industry Sdn. Bhd.
P a g e | 10
Figure 2.1.7: Wire of DC Motor
SWITCH
The push button switch in the product is use to control the movement of the product.
Hence, the product can be move automatically as the switch as the remote control of the
product.
Figure 2.1.8: Switch of The System
2.2 The application of the product.
The applications of the products are for student necessary at classrooms where this desk
easier to keep it when there need to use of space. It also can apply for restaurant which is
can be used as eating desk where it easier for them to keep it for cleaning the restaurants
and easier to install back. Other than that, it is suitable to produce dining desk at home.
SUN-Nur Industry Sdn. Bhd.
P a g e | 11
The secondary applications is can act as accessories at the wall. This desk can be applied
at the meeting room for offices, clubs and more.
2.3 Unique features of the product.
Our product have own unique features which are try to save space and can be use when it
needed compare to current development. For example, if our product install at classroom,
we can keep it at the wall and use it as hall. Other than that, our product is easily to install
where the component needed is not too complicated. Besides, our product can be form in
variety of colors due to customer needed and what we can offer is our product can give
facilities to student where it can save time without need to arrange desk.
2.4 Present state of development of the product.
For current development, they are using small desk with roller without the dc motor
which is less technology. Mostly they use timber for desk compare from us which is use
plastic. Due to time, we assume that the installation for one desk is about 6 month. It takes
a little time to produce the product and installation. Due to money, it depends on market
price for material that we use.
2.5 Opportunities for the expansion.
The opportunities to expand our product line by introduce playing desk for children. It is
more applicable where it can be install at home. An addition, it also can install tab on the
table which is more technology. As we know, the importance of product development has
SUN-Nur Industry Sdn. Bhd.
P a g e | 12
potential to ensure survival economy. Based on this point, we make undergone significant
improvement to our product.
Our company also plan for the future in addition to existing lines such as subsets to new
product lines and perhaps we also targeted to different market segment to expand our
product. Furthermore, we also plan to give expansion or innovation based on technical
development. Currently, we use roller for our product and impossible for future we can
create our product with remote control for best quality specification with users help.
Furthermore, we want to add more compartments in the product to make it like a more
conventional desk that can be used at any place as to increase the market size.
The importance to get the opportunities for expansion of the product line or the
development related product, our company have to come up with product to ensure
survival and plan the best strategy for growth to get market demand.
3.0
TECHNOLOGY DESCRIPTION
Our product used technology in design which is different from previous product. Product
design intent and constructability as well as to facilitate product operation and maintenance and
to ultimately improve of overall product design realization, construction, operation and
SUN-Nur Industry Sdn. Bhd.
P a g e | 13
maintenance. Our product using AutoCad (C.A.D) software to create a design which is more
overarching in its directive and scope and likewise look for ways to leverage and more effectively
utilize C.A.D, as well as historical. Skill needed in our product is mechanical technique where it
is involve several their component.
Stainless steel has many desirable characteristics which can be exploited in a wide range
of construction applications. It is corrosion-resistant and long-lasting, making thinner and more
durable structures possible. It presents architects with many possibilities of shape, colour and
form, whilst at the same time being tough, hygienic, adaptable and recyclable (N.R. Baddoo,
2008).
Stainless steel has unique properties which can be taken advantage of in a wide variety of
applications in the construction industry. This paper reviews how research activities over the last
20 years have impacted the use of stainless steel in construction. Significant technological
advances in materials processing have led to the development of duplex stainless steels with
excellent mechanical properties; important progress has also been made in the improvement of
surface finishes for architectural applications Structural research programs across the world have
laid the ground for the development of national and international specifications, codes and
standards spanning both the design, fabrication and erection processes. Recommendations are
made on research activities aimed at overcoming obstacles to the wider use of stainless steel in
construction (N.R. Baddoo, 2008).
Another main material we are used in our product is ABS (Acrylonitrile Butadiene
Styrene) is a thermoplastic resin commonly used for injection molding. ABS Plastic is a
copolymer of Acrylonitrile, Butadiene, and Styrene, and generally possess medium strength and
performance at medium cost. ABS is a common thermoplastic resin and can often meet the
property requirements at a reasonable price, falling between standard resins (PVC, polyethylene,
polystyrene, etc.) and engineering resins (acrylic, nylon, acetal, etc.). ABS is considered the best
of the styrenic family.
It is tough, hard and rigid and has good chemical resistance and dimensional stability
(Paragon Webs, 2012). Even though ABS plastics are used largely for mechanical purposes, they
also have good electrical properties that are fairly constant over a wide range of frequencies.
SUN-Nur Industry Sdn. Bhd.
P a g e | 14
These properties are little affected by temperature and atmospheric humidity in the acceptable
operating range of temperatures. The final properties will be influenced to some extent by the
conditions under which the material is processed to the final product.
The application of the ABS material can be used to make light, rigid, molded products
such as piping, musical instruments (most notably recorders and plastic clarinets), golf club heads
(used for its good shock absorbance), automotive body parts, wheel covers, enclosures, protective
head gear, balls [reusable paintballs], and toys including LEGO bricks.
The application of the DC Motor in the product make the product look futuristic.
Furthermore, the characteristic of the DC Motor that can change the polarity of the motor make it
suitable for the open and closed movement of the desk. Higher torque of the DC Motor make the
movement will easy even the product is heavy.
For the future technology in our product, we will produce more variety of shape and size
to expand our business to the higher level. Hence, we must ensure that our product can be used
for various occasions and activities in the worldwide.
SUN-Nur Industry Sdn. Bhd.
P a g e | 15
4.0
MARKET RESEARCH AND ANALYSIS
Information in this section needed to support the assertion that the venture can capture
substantial market in growing industry and stand up to the competition. Because of the
important of the market analysis and the critical dependence of other parts of the blueprint
on this information, you are advised to prepare this section first.
4.1 CUSTOMER
a) Our target market is government and private sector. One of our target is for education
place such as university, school, hall and etc. to be more specific, our product is
applicable for student, staff and government employee. The reason is because our
product is commonly present at institution where there are mostly used. Besides, our
product can be uses for kinder garden, mosque, hall, library, hotel, and houses, where
all the places have limited usage of space. Our product not only in state but it also can
be introduce to the worldwide. Since our company located at area Bukit Tambun
where there is an industry section, it will be easier to the customer to buy our product.
Location of our factory is considered in several factors which are well known,
strategic and easy to find.
4.2 MARKET SIZE AND TREND
Our market size is referring to the total education places from the target market. Based on
survey, there are the potential customer in three states which are Perlis, Kedah and Pulau
Pinang.
Potential customers
1000
Potential market share – 5%
50
Selling price per unit (RM)
Potential sales (RM)
RM 650
5,000,000
SUN-Nur Industry Sdn. Bhd.
P a g e | 16
Country
Pulau Pinang
Kedah
Perlis
Percentage potential customers
45%
40%
25%
PIE CHART PERCENTAGE POTENTIAL CUSTOMER
23%
41%
36%
Pulau Pinang
Kedah
Perlis
4.2.1 MARKET SHARE
Company
Marcoco (M) Sdn Bhd
Haworth (M) Sdn Bhd
Arredo industry (M) Sdn Bhd
Wall Desk
TOTAL
Percentage
40
25
20
15
100%
RM
2,000,000
1,250,000
1,000,000
750,000
RM 5,000,000
SUN-Nur Industry Sdn. Bhd.
P a g e | 17
Marcoco (M)
PIE CHART FORSdn BhdMARKET SHARE
Haworth
15% 40%(M)
Sdn20%Bhd25%
4.3 COMPETITION AND COMPETITIVE
a) Strength and weakness of the competitors.
COMPETITOR
Marcoco (M) sdn
bhd
STRENGTH
Wide in size.
Carry to displace.
More cheap compare
to our product.
Variety of material and
product.
Always cherished the
small moment in life.
Can buy in cheap
Haworth (M) sdn
bhd
Arredo industry
(M) sdn bhd
price.
WEAKNESS
Heavy since most
made from wood.
Can’t save place.
Not more to
technology product.
Too expensive when
low economy.
Low in quality.
No installation service.
SUN-Nur Industry Sdn. Bhd.
P a g e | 18
Payment in
installments.
Helps that people who
Liability in long term.
is low income.
b) The comparison of the elements between competitors and our product.
ELEMENT
Market share
Quality
COMPETITORS
Depend on market
price.
As help institution
needed.
Depend on market
Price
Performance
Delivery
Timing
WALL DESK
Depend on order from
customers.
Give more advance in
institution needed.
Reasonable due to the
price of the
installation but it is still
materials used.
affordable to institution.
More technology when it
Not very exposed to
used it where it refer on
the technology.
Have to deal with
agent.
Can be used in long
current technology.
Directly to customer.
Depend on the user.
term because no
SUN-Nur Industry Sdn. Bhd.
P a g e | 19
installation.
Service
warranty
No warranty.
Three month due to the
installation.
C) The advantages and disadvantages of our product.
Product
characteristi
Added value
Advantages
Disadvantages
c
Using the existing
technology such as
Portable.
100% safe and
environmentally friendly.
Easy to operate, store and
transport.
Have the aesthetic value.
Can act as wall
decorations.
Variety in colour.
Save space and can be
roller and switch to
Wall desk
move the table
when used and
hinge we use to
connect the table.
used for other usage.
Limited in
size.
Cannot move
to other place
after
installation.
Depends on
market price
of material.
4.4 ESTIMATED MARKET SHARE AND SALES
SUN-Nur Industry Sdn. Bhd.
P a g e | 20
MARKET SHARE
TOTAL SALES
TOTAL SALES
1
15%
RM 750,000
YEAR
2
20%
RM 1,000,000
3
25%
RM 1,250,000
4.5 MARKETING STRATEGY
a) Overall marketing strategy
The Wall Desk has set the marketing strategy according to the marketing mix.
Product
Price
Place(distribution)
Promotion
Our company emphasis on diversification strategy because there are totally involve with
the development of the product. There are finally a real, working, practical. The Wall
Desk is a 100% safe and environmentally friendly because we are use plastic material. In
fact, it is proven that the material can be recycle.
After putting a lot of thought and based on the fact that this is the first technopreneur to
introduce this product to the market, the price that will be charged is slightly reasonable in
order to compete with other competitors. Furthermore, our price will be based on material
of the wall desk.
This company performs advertising and promotion in order to introduce this product and
increase sales by attracts the prospective buyers. The advertisement will be done through
internet, radio, television and newspaper.
SUN-Nur Industry Sdn. Bhd.
P a g e | 21
In additions, this company is going at full force to distribute pamphlets in area Kedah,
Perlis and Pulau Pinang to get more customer. In conjunction to the promotion strategy,
this company is going to give free installation for one month opening. Then, this company
is going to provide six month warranty for each unit without any extra charges.
In this case, the best way is to sell this product directly and to customers. At the same
time, this is also the best way to gain customers trust and to create good business
relationship with the customers which is vital for future planning.
b) Pricing
The pricing of our products will be based on the standard price observed during the
market surveys done on other nearby and local shops similar to WD Manufacturer.
Additionally, we will also refer to the current prices via the websites of the products
(online) or through the catalogues provided directly by the wholesaler. We will use the
cost based pricing method. It is an estimate per unit cost and add a markup. For example
our selling price is three times more than other material cost. This will make sure that our
price of product can cover the cost incurred and make profit. This will ensure that our
products and services will be affordable to our potential customers while at the same time
ensure that we will not have any financial losses.
c) Sale tactic
We at WD Manufacturer will ensure that the latest products that we provide for our
customers are of the highest of quality. We also ensure that the products from our
company are packaged properly to protect the products during the process of transporting
the goods to our customers. These strategies are all to improve customer loyalty and
satisfaction towards WD Manufacturer as well as to show that we priorities the needs of
our customers and are efficient to serve them.
d) Service and warranty
SUN-Nur Industry Sdn. Bhd.
P a g e | 22
As for services and warranty, they are done as quickly as possible to minimize the delay
of returning the customer’s goods after servicing, and this will in turn increase the
capability to accept more servicing works from future customers.
e) Advertising and promotion
To further spread information about WD Manufacturer emergence in the market plus the
products and the services that we provide, we have decided to employ the following
promotional tools to attract potential customers:
Internet
Television
Radio
Newspaper
We will promote our business through all of these methods to spread the information and
make it easier for people to communicate with us.
f) Distribution
WD Manufacturer is located at 1730 Mukim 7 Lorong Industri 5, Taman Perindustrian
Bukit Panchor, 14300, Nibong Tebal in the area of Pulau Pinang, with its ever-growing
population of which will potentially increase the size of our target market, therefore
securing a promising and successful future for our business. The area is also surrounded
by large industrial areas that would be in need of our products and services.
The distribution channel for WD Manufacturer is illustrated below:
Manufacturer
Consumer
SUN-Nur Industry Sdn. Bhd.
P a g e | 23
5.0
MANAGEMENT TEAM
5.1 ORGANIZATION
a) Organization Chart
GENERAL MANAGER
MOHD KASWANDEE RAZALI
PRODUCTION MANAGER
ZULFARIZAN BIN ZAKARIA
OPERATION MANAGER
MUHD HANIF BIN BAHARUDDIN
ADMINISTRATION MANAGER
AHMAD AJWAD BIN AWANG
FINANCIAL MANAGER
AHMAD Industry
FADIL BINSdn.
IDERIS
SUN-Nur
Bhd.
P a g e | 24
MARKETING MANAGER
YUSAIMI BIN YASIM
The organization chart shows the duty manager in this company. We from various department
will do the best to succeed our company. To success in our company we need some advisor to
managing and financial part to ensure that we are follow the right track in our new business. With
the experience we have, we hope our team can made use their experience to help the company
growth and development.
b) Task and responsibilities
Position
a) Marketing Manager
i)
Sales Assistant
b) Operation Manager
i)
Technician
Task and Responsibilities
Responsible in promote the business for the smooth
flow of business.
Helping to promote the services and selling the product.
Responsible in planning the business plan for the
smooth flow of business.
Responsible in solving the technical problem.
SUN-Nur Industry Sdn. Bhd.
P a g e | 25
ii)
Driver
iii)
Workers
Transporting the equipment that necessary to the
customers.
Responsible to create and install the product.
5.2 KEY MANAGEMENT PERSONAL
a) Background of our partnership.
NAME AND
POSITION
MOHD
KASWANDEE
RAZALI
(GENERAL
MANAGER/
ADMINISTRATION
MANAGER)
AHMAD AJWAD BIN
AWANG
(ADMINISTRASTIV
E MANAGER)
BACKGROUND
6 year experience in managing MIGNOM
Manufacturing Sdn Bhd.
Master in Business Study University Oxford,UK
Bachelor in Business Management (Hons),Uitm
Good in communication skill.
Can speak 4 language.
5 year experience as Production Manager in
Samsung Malaysia Sdn Bhd.
Good communication skill
Bachelor in Human Resource Study (Hons), Uitm
SUN-Nur Industry Sdn. Bhd.
P a g e | 26
ZULAFARIZAN BIN
ZAKARIA
(PRODUCTION
MANAGER)
YUSAIMIMI BIN
YASIM
(MARKETING
MANAGER )
AHMAD FADIL BIN
IDERIS
(FINANCE
MANAGER)
MOHD HANIF BIN
BAHARUDDIN
(OPERATION
MANAGER)
5 year experience as Production Manager in
Samsung Malaysia Sdn Bhd.
Good communication skill
Bachelor in Business Study University of
Manchester, UK
4 year experience as Marketing Manager in
IMATION Sdn Bhd.
Good communication skill
Bachelor in Marketing (Hons), UPM
5 year experience as Finance Manager in SIME
DARBY Bhd
Bachelor in Finance(Hons), UKM
Good communication skill
6 year experience in BERJAYA LAND Sdn Bhd.
Good communication skill
Bachelor in Electrical Engineering (Hons),Uitm
b) Task and responsibilities
POSITON
GENERAL
MANAGER
TASK AND RESPONSIBILITIES
In change as a leader in all activities in the company.
Give instruction to all workers.
Receive reports from all managers about the company
operation.
Monitor the development of the company in the market.
Responsible to the worker’s achievement and solve
employee’s problem and difficulties.
Prepare all documentation of the company.
SUN-Nur Industry Sdn. Bhd.
P a g e | 27
Administration and manager organization matter to achieve
organization goal.
ADMINISTRATION
MANAGER
Investigates and examine procedure
Make recommendations for improvements.
Managing the working schedule, evaluating and preparing
the staff performing.
MARKETING
MANAGER
Responsible in find the new chance of the new market.
Maintain the profitability and meet collection target.
Responsible in introduction the business to the public and
private
OPERATION
MANAGER
Giving good service to customer
Responsible to all the operational activities in the business.
Ensure that customer will satisfy with the business agenda.
Planning the overall operation and future expansion of
business.
FINANCE
MANAGER
Manage credit control and evaluation
Manage the document flow between internal process owner
and external partner.
Develop the business account, policies, procedure and
auditing, budgeting and financial matter.
Fully authorities in financial department.
SUN-Nur Industry Sdn. Bhd.
P a g e | 28
Product Development Plan: Review, summarize, extend,
and regularly update the product development plan and
budget of the company in concert with the development of
the business plan by the management team and the board.
This will involve establishing technical and personal
credibility with a strong, diverse scientific and engineering
PRODUCTION
MANAGER
team while directing their activities.
Commercialization: Bring together the company's diverse
research, design, and product development to deliver
commercially-viable products to the marketplace in a
timely and cost effective manner, tightly integrate with
research and manufacturing to ensure the successful
introduction of products.
Engineering Management: Work with the technical team
to implement the product development plan, including
regularly reviewing progress, adjusting resource usage, and
recommending initiation of new projects or cessation of
existing projects.
5.3 MANAGEMENT COMPENSATION AND OWNERSHIP
a)
The salary, share of ownership and the amount of equity investment.
NAMES
POSITION
Mohd
General
Kaswandee
Manager
MONTHLY
SHARE OF
AMOUNT
SALARY
(RM)
OWNERSHI
OF EQUITY
P (%)
30
INVESTED
120000
4 500
SUN-Nur Industry Sdn. Bhd.
P a g e | 29
Razali
Ahmad Ajwad
Administration
Bin Awang
Zulfarizan Bin
Manager
Production
Zakaria
Mohd Hanif
Manager
Operation
Bin
Manager
Baharuddin
Ahmad Fadil
Finance
Bin Ideris
Yusaimi Bin
Manager
Marketing
Yasim
Manager
TOTAL
2 000
20
60000
2 000
20
60000
2 000
10
30000
2 000
10
30000
2 000
10
30000
14500
100
330000
b) The net salary paid
No
1
2
3
Position
General
Manager
Administrative
manager
Marketing
manager
No. of
Worker
Wages Per
Month
(RM)
EPF
(13%)
(RM)
SOCSO
(1.75%)
(RM)
Net Salary
Paid
(RM)
1
2 500.00
325.00
43.75
2 868.75
1
2 000.00
260.00
35.00
2 295.00
1
2 000.00
260.00
35.00
2 295.00
SUN-Nur Industry Sdn. Bhd.
P a g e | 30
4
5
6
Operation
manager
Finance
manager
Operation
manager
1
2 000.00
260.00
35.00
2 295.00
1
2 000.00
260.00
35.00
2 295.00
1
2 000.00
260.00
35.00
2 295.00
Grand Total (RM)
No
Position
No. of
Worker
1
Worker
25
14 343.75
Wages Per
Month
(RM)
EPF
(11%)
(RM)
SOCSO
(0.5%)
(RM)
Net Salary
Paid
(RM)
24 871.75
3091.50
140.50
28 103.75
5.4 SUPPORTING ADVISOR AND SUPERVISOR
a) Indicate the supporting services that will be required:
1. Installation
Install a desk to the wall.
Include the practical guideline (demonstration).
2. Services
Free repair in the period of warranty.
Will be charged for the spare part if the warranty period is end.
SUN-Nur Industry Sdn. Bhd.
P a g e | 31
b) Names and services provided
NAMES OF PROFESSIONAL ADVISOR
Kian (Penang) Sdn. Bhd.
Ministry of Science, Technology and
Innovation (MOSTI)
U-Case Office Solutions Sdn. Bhd.
SERVICES PROVIDED
Consulting Firm
Accounting Firm
Company Secretary
6.0 FINANCIAL ESTIMATE: TOTAL START-UP COST
6.1 ONE- TIME START-UP COST
In order to start our business, we must spent the equity that we have wisely
A. START UP COST
Capital Expenditure: Administrative
RM
Business fixtures and equipment
Office renovation
Vehicles
10 000
5 000
35 000
Capital Expenditure: operation
Machinery
7 000
One-time Start-Up Expenditure
SUN-Nur Industry Sdn. Bhd.
P a g e | 32
Installation of fixtures/equipment
Starting inventory cost
Office supplies
Legal and professional fees
Advertising for opening
1 000
5 000
2 500
1 200
1 000
Other Pre-Operation Expenditures
Deposit (rent, utilities, etc)
Business Registration and Licences
Insurance and Road Tax for Motor Vehicle
Other expenditures
5000
800
1 000
1 000
Start-Up Cost
75500
6.2 WORKING CAPITAL REQUIRED
In order to start our business, we must spent the equity that we have wisely
WORKING CAPITAL (MONTHLY)
Marketing
Delivery expenses
Advertising
RM
500
1 000
Administrative
Salaries and wages
Rent
Utilities
Office supplier
Insurance
Office maintenance
45 500
2 500
300
500
150
200
SUN-Nur Industry Sdn. Bhd.
P a g e | 33
Operation
Raw material
Maintenance
54500
150
Other expenditure
100
Total working capital
Total working capital required (1 month)
Working capital + contingency (5%)
105400
110670
We need 6 months to fully develop and establish the “The Automatic Wall Desk”
prototype. The total working capital required for 6 months expenses is RM 664020.
6.3 COST OF COMING UP WITH PRODUCT
The team is required to prepare the Cost of Coming with Prototype. Cost of coming up
with prototype is cost of per unit added with outsourcing cost (50% from cost of per unit).
One (1) prototype cost is as follow:
Item
ABS plastic
hinged
Steel (desk leg and desk casing)
Electrical components
( switch, wires, motor )
roller
Total cost
1 prototype cost =
Cost (RM)
100
20
150
140
40
450.00
RM450 (Cost per unit) + 20% (Outsourcing Cost)
SUN-Nur Industry Sdn. Bhd.
P a g e | 34
=
=
RM 450.00 + RM 90.00
RM 540
The team required to estimate the cost of 10 prototypes in developing and establishing the
“The Wall Desk”.
The total cost of coming up with 10 prototypes are as follow:
Cost of coming up with 10 prototypes
=
=
RM 540 (Cost of coming up with prototype) X 10
RM 5400
6.4 TOTAL START-UP COST
The team is required to total up the costs of all start-up costs. The cost of start-up costs
consist of:
1) One-Time Start-Up Cost
2) Total Working Capital required for 6 months
3) Cost of coming up with 10 prototypes
Below is the total of start-up cost:
The Total of Start-Up Cost
=
One-Time Start-Up Cost + Total Working Capital required for 6 months +
Cost of coming up with 10 prototypes
=
RM 75500 + RM 664020+ RM 5400
=
RM 744920
SUN-Nur Industry Sdn. Bhd.
P a g e | 35
NAMES
POSITION
SHARE OF
AMOUNT
SALARY
(RM)
OWNERSHI
OF EQUITY
P (%)
INVESTED
4 500
40
120000
2 000
20
60000
2 000
20
60000
2 000
10
30000
2 000
10
30000
12500
100
300000
General
Nurhazim
Zakwan bin
Mohd Nordin
Muhammad
Ashrul bin
Zamrus
Mohammad
Muslim bin
Manager /
Administration
Manager
Marketing
Manager
Operation
Manager
Mohd Ali
Muhammad
Finance
Abdillah bin
Ahmad Nordin
Muhammad
Zarif bin
MONTHLY
Manager
Production
Manager
Zulkefli
TOTAL
SUN-Nur Industry Sdn. Bhd.
P a g e | 36
SUN-Nur Industry Sdn. Bhd.
P a g e | 37
6.5 CASH FLOW STATEMENT
SUN-Nur Industry sdn bhd.
SUN-Nur Industry Sdn. Bhd.
P a g e | 38
6.6 INCOME STATEMENT
WD SDN BHD
PRO-FORMA PRODUCTION COST STATEMENT
Year 1
Raw Materials
Opening Stock
Current Year Purchases
Ending Stock
Raw Materials Used
Carriage Inward
Salaries, EPF & SOCSO
Factory Overhead
Depreciation of Fixed assets
(Operations)
0
0
0
0
Total Factory Overhead
Production Cost
Year 2
Year 3
0
654,000
50,000
604,000
1,800
605,800
0
50,000
0
25,000
25,000
2,160
27,160
0
25,000
0
10,000
15,000
2,592
17,592
0
3,540
0
0
0
0
3,540
609,340
3,540
0
0
0
0
3,540
30,700
3,540
0
0
0
0
3,540
21,132
SUN-Nur Industry Sdn. Bhd.
P a g e | 39
WD SDN BHD
PRO-FORMA INCOME STATEMENT
Year 2
12,000,000
Year 3
14,000,000
609,340
1,000
30,700
1,000
21,132
1,000
1,000
1,000
0
608,340
0
30,700
0
21,132
10,131,660
11,969,300
13,978,868
589,800
707,760
849,312
18,000
21,600
25,920
100
120
144
1,000
1,000
1,000
1,000
0
0
2,500
2,500
2,500
(1,757)
(1,581)
(1,406)
4,500
4,500
4,500
615,943
735,899
881,970
Net Profit Before Tax
9,515,717
11,233,401
13,096,898
Tax
Net Profit After Tax
Accumulated Net Profit
2,664,401
6,851,316
6,851,316
3,145,352
8,088,049
14,939,365
3,667,131
9,429,766
24,369,131
Sales
Less: Cost of Sales
Opening Stock of Finished
Goods
Production Cost
Less: Ending Stock of Finished
Goods
Gross Profit
Year 1
10,740,000
0
Less: Enpenditure
Administrative Expenditure
Marketing Expenditure
Other Expenditure
Business Registration &
Licences
Insurance & Road Tax for
Motor Vehicle
Other Pre-Operations
Expenditure
Interest on Hire-Purchase
Interest on Loan
Depreciation of Fixed Assets
Total Expenditure
800
SUN-Nur Industry Sdn. Bhd.
P a g e | 40
Financial scheme
Based on the funding research our company use government financing schemes for technology
venture in Malaysia are Ministry of Science, Technology and Innovation (MOSTI).
Grand offered for MOSTI is divide by three types:
1. Innofund
2. technoFund
3. content Fund
Our company use second offer which this schemes offer for tecnoFund which is to stimulate the
growth and successful innovation of medium and large enterprises. technoFund which also to
increase capability and capacity of Malaysian Government Research Institutes (GRI) and
Institutions of Higher Learning (IHL) to undertake market driven R&D and to commercialize the
R&D finding through spin-offs/licensing.
MOSTI is also divide into two types of funding;
1. type A – Pre-Commercialization (funding up to a maximum of the total project cost or
RM5 million whichever is lower)
2. type B – IP Acquisition (Laboratory Scale)
Fund Disbursement:
1. Payment will be made in stages according to the terms of the Award of the Pre
Commercialisation Fund (TechnoFund).
2. Disbursements of the fund is usually made based on the percentage of work completed in
the project according to the predetermined milestones and completion of due diligence by
MOSTI.
3. An initial payment will be disbursed upon execution of the Pre Commercialisation Fund
(TechnoFund) agreement, and the subsequent payments will be disbursed on milestones
achieved upon the completion of due diligence exercised by MOSTI.
4. The up-front initial payment should strictly be used to cover activities in order to achieve
the first milestone.
5. The Government has the absolute discretion for the review of the grant approval or the
aggregate amount to be paid to the project.
SUN-Nur Industry Sdn. Bhd.
P a g e | 41
6. Payment through the collaborator is for procurement of equipment ONLY. It may be made
upon mutual agreement from both parties (collaborator and recipient) and official request
by the recipient to MOSTI.
SUN-Nur Industry Sdn. Bhd.
P a g e | 42
7.0 PROJECT MILESTONES
MAY
JUNE
JULY
OGOS
SEPTEM
BER
OCTOBE
R
WEEK
WEEK
WEEK
WEEK
WEEK
WEEK
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Incorporation
Of The
Venture
Completion
Of Design
And
Development
Completion
Of Prototypes
Obtaining Of
Sales
Representativ
es
Signing Of
Distributors
And Dealers
Receipt Of
First Orders
Ordering Of
Materials In
Production
Quantities
Starting Of
Production Or
Operations
Delivery Of
First Sales
Installation
SUN-Nur Industry Sdn. Bhd.
P a g e | 43
8.0 CONCLUSION
For the conclusion, a business plan is a simple way to present their business ideas to
potential viewers, to assist in preventing problems, and to identify growth strategies, and tools
used in the search for fundamentals. Our product, The Wall Desk are so important because can
make our life easier.
Nowadays we can see more institution built up which higher intake of student. So the
space of each institution is not enough to use. That why we produce our product (wall desk)
which is more multi-function. We can apply this product in every market segment around
worldwide. Besides, our product consists more benefits and function based on current technology
where it can make users handle it easily.
By introduce this wall desk, we can confirm that nowadays furniture industry will make
our company as a guide for their sources of inspirations. An addition, we can increase the
economy as well as being one of the target industry in our country. With the development of the
technology in future, we expect that we can produce another types of furniture in our company.
The Wall Desk is varies in application advancing. This product used stylish and new
technology to develop it. The developers are professionalism in technology. Our management
team is strong in every field to support this project. This is the best product that our company
produces and we determine that it will penetrate the current market.
SUN-Nur Industry Sdn. Bhd.
P a g e | 44
9.0 APPENDICES
A) Location
SUN-Nur Industry Sdn. Bhd.
SUN-Nur Industry Sdn. Bhd.
P a g e | 45
B) Model (Sketch up)
SUN-Nur Industry Sdn. Bhd.
Acknowledgement
Praise upon Allah S.W.T because of His generosity and merciful, our business plan has completed
on time.
First of all, we would like to express our gratitude to Madam Laila Mohammad Baharuddin, our
lecturer of Technology Entrepreneurship (ENT 600), who always guide and support us through
the completion of our business plan.
Secondly, thanks to our group member for the commitment and hardworking throughout this
business plan which consists of:
1
2
3
4
5
6
MOHD KASWANDEE RAZALI as our General Manager
AHMAD AJWAD BIN AWANG as our Administration Manager
ZULFARIZAN BIN ZAKARIA as our Production Manager
AHMAD FADIL BIN IDERIS as our Financial Manager
MUHAMMAD HANIF BIN BAHARUDDIN as our Operational Manager
YUSAIMI BIN YASIM as our Marketing Manager
Finally, we would like thank to our family and friends for the love and support in encouragement
to us throughout the process of in making the business plan.
SUN-Nur Industry Sdn. Bhd.
Page | 2
1.0 1.0 EXECUTIVE SUMMARY
SUN-Nur SDN BHD
1.1 Brief description of the business and product concepts
Nowadays, industry manufacturing looking more interested in furniture product where
people would like to have their own furniture. Today, many types of furniture are produce
in variety looks, style, colours and the benefits itself. Each of the people has their own
dreams furniture concepts that they interested of.
Our company’s names SUN-Nur SDN BHD. We are choosing this name because it gives
the meaning of light. Light provide a lot of benefit to all of human being. We bring this
concept to show to people that we are giving and providing the new product in industry
that suitable for all usage.
SUN-Nur SDN BHD is a company that produces products in the furniture industry. We
produce a wall desk that based on current technology. This wall desk variety in many
colours provided which can give attraction to the customer. As a variation, this company
produces wall desk by referring the technology in current world.
This wall desk has its own benefits because it can reduce many problems especially in
term of spacing usage. This is also suitable in many places where are need space and it is
referring a technology which give our product being handle more easily.
We are confident that our company’s products are being marketed to attract the public and
thus provide a double benefit to the company because there is always something for
everyone needed.
1.2 The target market and projections
Based on the product, our target market is too wide because we are deal with spacing
needed which makes it more usage at one place. As a starting product, our first target
market is for education development where there is more conduct the activities that need
more space. The price for this product with installation is reasonable due to current
SUN-Nur Industry Sdn. Bhd.
Page | 3
technology and it can be buying either medium or rich people. This product also can be
exposed to other development such as kindergarten, school, hall, mosque and home.
1.3 The competitive advantages
Our company produces a product that has more competitors in current industry. The
purpose of product is to reduce space usage with help of technology and markets now are
producing the product just to fit the customer need with certain technology applications.
In our business, we can make sure that our customer get more benefits from our product
and get compete with another furniture industry.
In this industry, our competitors also have their own benefits to attract people. The
different between our product and competitors is we are using light material that can make
customer easy to handle it. The wall desk can be used in any function and places.
1.4 The profitability
The Wall Desk can be done to sold and be one of the furniture industry that have a great
potential growth to country. By introduce this product, industry can gain much profit
where it can attract customer with our design, style, functions and colors. Thus, by
increasing the production of our products, it can increase the market demand.
1.5 The management team
SUN-Nur SDN BHD is a partnership business which consists of six members. They are
General Manager, Administration Manager, Production Manager, Marketing Manager,
Operation Manager and Financial Manager. In this form of business, a person forms a
partnership with one or more persons to carry out a business with a view to make a
maximum profit.
SUN-Nur Industry Sdn. Bhd.
Page | 4
2.1 PRODUCT OR SERVICE DESCRIPTION
2.2 Detail The Product
Our product are contain of two sections desk which is size for one section desk is about
1000 x 1075 x 80 millimeter. The height of the leg desk is about 1050 millimeter. Besides
that, our product also has roller and steel for the casing. The product also consist DC
Motor for the movement of the desk.
DC MOTOR
The dc motor will put in the product to act as mechanical roller. The product use about 4
dc motor to ensure the product can move efficiently.
High torque
Can change the polarity of the motor as to open and close the desk
Figure 2.1.1: DC Motor
ABS PLASTIC
Our product is made from ABS plastic. ABS Plastic is a copolymer of Acrylonitrile,
Butadiene, and Styrene, and generally possesses medium strength and performance at
SUN-Nur Industry Sdn. Bhd.
Page | 5
medium cost. ABS is a common thermoplastic resin and can often meet the property
requirements at a reasonable price, falling between standard resins (PVC, polyethylene,
polystyrene, etc.) and engineering resins (acrylic, nylon, acetal, etc.).
ABS is considered the best of the styrenic family. It is tough, hard and rigid and has good
chemical resistance and dimensional stability. The features of this ABS plastic are:
medium strength
Tough, hard and rigid, good chemical resistance
dimensional stability, creep resistant, electroplatable
outstanding formability
very high impact strength
high tensile strength and stiffness
excellent high and low temperature performance
Resistant too many plasticizers and excellent ductility.
Figure 2.1.2: ABS Plastic
HINGED
It contains two sections desk which is size for one section desk is about 1m. Thickness of
desk is around 8cm. It is also include three hinge install at the divider to support load on
SUN-Nur Industry Sdn. Bhd.
Page | 6
the table that gain from the users. By install those hinge, our product can be stronger
compare from the previous desk. The features of our hinged:
Material stainless steel.
Especially for desk.
60 ° opening angle.
3-dimension suitable.
Figure 2.1.3: Hinged Installation
STEEL
1. Desk leg
SUN-Nur Industry Sdn. Bhd.
Page | 7
Our product also provides roller and steel for the casing. We are using stainless steel
where most of the desk uses that kind of material. The roller that we use in our wall
desk is also steel where it the features of desk leg:
Height :1050 mm
Finish: Stainless steel
Diameter: 3-1/8" (80mm)
Material: Stainless steel
Figure 2.1.4: Desk Leg
2. Desk casing
The function of this casing is to hold the desk from fell down. We are using stainless
steel because this type of steel are much strong compare the other type. To the
inclusion of chromium, which forms a protective film on the surface of the steel.
SUN-Nur Industry Sdn. Bhd.
Page | 8
These are the features of desk casing:
Refers to a group of corrosion resistant steels that contain a minimum of 10.5
percent chromium.
Easy to shape
Strong enough to hold about 30kg
Figure 2.1.5: Desk Casing
ROLLER
In our product, we include one pair consists two roller at side of desk and place it at the
steel casing. We are using stainless steel roller where it can stand longer due to no
corrosion occur. This application of roller can be related to the current technology where
the previous product never used it before.
SUN-Nur Industry Sdn. Bhd.
Page | 9
There are the features of the roller:
Stainless AISI 440(9CR)
Diameter = 1inch (2cm)
Figure 2.1.6: Roller of Desk
Customers who are using our product are from institutions sections especially universities,
kinder garden and schools. This product are mostly used in that kind of places where for the
place have gathering of many people for meeting, study and for many more events that need
very wide usage of space in one room. For example, our product can be used in classrooms,
libraries, mosques, meeting room, halls and more places.
WIRE
The wire uses in the product is size about 2mm. The length of the wire that uses in the
product is about 2 meter length. The wire uses to transfer the electrical energy to the DC
Motor.
SUN-Nur Industry Sdn. Bhd.
P a g e | 10
Figure 2.1.7: Wire of DC Motor
SWITCH
The push button switch in the product is use to control the movement of the product.
Hence, the product can be move automatically as the switch as the remote control of the
product.
Figure 2.1.8: Switch of The System
2.2 The application of the product.
The applications of the products are for student necessary at classrooms where this desk
easier to keep it when there need to use of space. It also can apply for restaurant which is
can be used as eating desk where it easier for them to keep it for cleaning the restaurants
and easier to install back. Other than that, it is suitable to produce dining desk at home.
SUN-Nur Industry Sdn. Bhd.
P a g e | 11
The secondary applications is can act as accessories at the wall. This desk can be applied
at the meeting room for offices, clubs and more.
2.3 Unique features of the product.
Our product have own unique features which are try to save space and can be use when it
needed compare to current development. For example, if our product install at classroom,
we can keep it at the wall and use it as hall. Other than that, our product is easily to install
where the component needed is not too complicated. Besides, our product can be form in
variety of colors due to customer needed and what we can offer is our product can give
facilities to student where it can save time without need to arrange desk.
2.4 Present state of development of the product.
For current development, they are using small desk with roller without the dc motor
which is less technology. Mostly they use timber for desk compare from us which is use
plastic. Due to time, we assume that the installation for one desk is about 6 month. It takes
a little time to produce the product and installation. Due to money, it depends on market
price for material that we use.
2.5 Opportunities for the expansion.
The opportunities to expand our product line by introduce playing desk for children. It is
more applicable where it can be install at home. An addition, it also can install tab on the
table which is more technology. As we know, the importance of product development has
SUN-Nur Industry Sdn. Bhd.
P a g e | 12
potential to ensure survival economy. Based on this point, we make undergone significant
improvement to our product.
Our company also plan for the future in addition to existing lines such as subsets to new
product lines and perhaps we also targeted to different market segment to expand our
product. Furthermore, we also plan to give expansion or innovation based on technical
development. Currently, we use roller for our product and impossible for future we can
create our product with remote control for best quality specification with users help.
Furthermore, we want to add more compartments in the product to make it like a more
conventional desk that can be used at any place as to increase the market size.
The importance to get the opportunities for expansion of the product line or the
development related product, our company have to come up with product to ensure
survival and plan the best strategy for growth to get market demand.
3.0
TECHNOLOGY DESCRIPTION
Our product used technology in design which is different from previous product. Product
design intent and constructability as well as to facilitate product operation and maintenance and
to ultimately improve of overall product design realization, construction, operation and
SUN-Nur Industry Sdn. Bhd.
P a g e | 13
maintenance. Our product using AutoCad (C.A.D) software to create a design which is more
overarching in its directive and scope and likewise look for ways to leverage and more effectively
utilize C.A.D, as well as historical. Skill needed in our product is mechanical technique where it
is involve several their component.
Stainless steel has many desirable characteristics which can be exploited in a wide range
of construction applications. It is corrosion-resistant and long-lasting, making thinner and more
durable structures possible. It presents architects with many possibilities of shape, colour and
form, whilst at the same time being tough, hygienic, adaptable and recyclable (N.R. Baddoo,
2008).
Stainless steel has unique properties which can be taken advantage of in a wide variety of
applications in the construction industry. This paper reviews how research activities over the last
20 years have impacted the use of stainless steel in construction. Significant technological
advances in materials processing have led to the development of duplex stainless steels with
excellent mechanical properties; important progress has also been made in the improvement of
surface finishes for architectural applications Structural research programs across the world have
laid the ground for the development of national and international specifications, codes and
standards spanning both the design, fabrication and erection processes. Recommendations are
made on research activities aimed at overcoming obstacles to the wider use of stainless steel in
construction (N.R. Baddoo, 2008).
Another main material we are used in our product is ABS (Acrylonitrile Butadiene
Styrene) is a thermoplastic resin commonly used for injection molding. ABS Plastic is a
copolymer of Acrylonitrile, Butadiene, and Styrene, and generally possess medium strength and
performance at medium cost. ABS is a common thermoplastic resin and can often meet the
property requirements at a reasonable price, falling between standard resins (PVC, polyethylene,
polystyrene, etc.) and engineering resins (acrylic, nylon, acetal, etc.). ABS is considered the best
of the styrenic family.
It is tough, hard and rigid and has good chemical resistance and dimensional stability
(Paragon Webs, 2012). Even though ABS plastics are used largely for mechanical purposes, they
also have good electrical properties that are fairly constant over a wide range of frequencies.
SUN-Nur Industry Sdn. Bhd.
P a g e | 14
These properties are little affected by temperature and atmospheric humidity in the acceptable
operating range of temperatures. The final properties will be influenced to some extent by the
conditions under which the material is processed to the final product.
The application of the ABS material can be used to make light, rigid, molded products
such as piping, musical instruments (most notably recorders and plastic clarinets), golf club heads
(used for its good shock absorbance), automotive body parts, wheel covers, enclosures, protective
head gear, balls [reusable paintballs], and toys including LEGO bricks.
The application of the DC Motor in the product make the product look futuristic.
Furthermore, the characteristic of the DC Motor that can change the polarity of the motor make it
suitable for the open and closed movement of the desk. Higher torque of the DC Motor make the
movement will easy even the product is heavy.
For the future technology in our product, we will produce more variety of shape and size
to expand our business to the higher level. Hence, we must ensure that our product can be used
for various occasions and activities in the worldwide.
SUN-Nur Industry Sdn. Bhd.
P a g e | 15
4.0
MARKET RESEARCH AND ANALYSIS
Information in this section needed to support the assertion that the venture can capture
substantial market in growing industry and stand up to the competition. Because of the
important of the market analysis and the critical dependence of other parts of the blueprint
on this information, you are advised to prepare this section first.
4.1 CUSTOMER
a) Our target market is government and private sector. One of our target is for education
place such as university, school, hall and etc. to be more specific, our product is
applicable for student, staff and government employee. The reason is because our
product is commonly present at institution where there are mostly used. Besides, our
product can be uses for kinder garden, mosque, hall, library, hotel, and houses, where
all the places have limited usage of space. Our product not only in state but it also can
be introduce to the worldwide. Since our company located at area Bukit Tambun
where there is an industry section, it will be easier to the customer to buy our product.
Location of our factory is considered in several factors which are well known,
strategic and easy to find.
4.2 MARKET SIZE AND TREND
Our market size is referring to the total education places from the target market. Based on
survey, there are the potential customer in three states which are Perlis, Kedah and Pulau
Pinang.
Potential customers
1000
Potential market share – 5%
50
Selling price per unit (RM)
Potential sales (RM)
RM 650
5,000,000
SUN-Nur Industry Sdn. Bhd.
P a g e | 16
Country
Pulau Pinang
Kedah
Perlis
Percentage potential customers
45%
40%
25%
PIE CHART PERCENTAGE POTENTIAL CUSTOMER
23%
41%
36%
Pulau Pinang
Kedah
Perlis
4.2.1 MARKET SHARE
Company
Marcoco (M) Sdn Bhd
Haworth (M) Sdn Bhd
Arredo industry (M) Sdn Bhd
Wall Desk
TOTAL
Percentage
40
25
20
15
100%
RM
2,000,000
1,250,000
1,000,000
750,000
RM 5,000,000
SUN-Nur Industry Sdn. Bhd.
P a g e | 17
Marcoco (M)
PIE CHART FORSdn BhdMARKET SHARE
Haworth
15% 40%(M)
Sdn20%Bhd25%
4.3 COMPETITION AND COMPETITIVE
a) Strength and weakness of the competitors.
COMPETITOR
Marcoco (M) sdn
bhd
STRENGTH
Wide in size.
Carry to displace.
More cheap compare
to our product.
Variety of material and
product.
Always cherished the
small moment in life.
Can buy in cheap
Haworth (M) sdn
bhd
Arredo industry
(M) sdn bhd
price.
WEAKNESS
Heavy since most
made from wood.
Can’t save place.
Not more to
technology product.
Too expensive when
low economy.
Low in quality.
No installation service.
SUN-Nur Industry Sdn. Bhd.
P a g e | 18
Payment in
installments.
Helps that people who
Liability in long term.
is low income.
b) The comparison of the elements between competitors and our product.
ELEMENT
Market share
Quality
COMPETITORS
Depend on market
price.
As help institution
needed.
Depend on market
Price
Performance
Delivery
Timing
WALL DESK
Depend on order from
customers.
Give more advance in
institution needed.
Reasonable due to the
price of the
installation but it is still
materials used.
affordable to institution.
More technology when it
Not very exposed to
used it where it refer on
the technology.
Have to deal with
agent.
Can be used in long
current technology.
Directly to customer.
Depend on the user.
term because no
SUN-Nur Industry Sdn. Bhd.
P a g e | 19
installation.
Service
warranty
No warranty.
Three month due to the
installation.
C) The advantages and disadvantages of our product.
Product
characteristi
Added value
Advantages
Disadvantages
c
Using the existing
technology such as
Portable.
100% safe and
environmentally friendly.
Easy to operate, store and
transport.
Have the aesthetic value.
Can act as wall
decorations.
Variety in colour.
Save space and can be
roller and switch to
Wall desk
move the table
when used and
hinge we use to
connect the table.
used for other usage.
Limited in
size.
Cannot move
to other place
after
installation.
Depends on
market price
of material.
4.4 ESTIMATED MARKET SHARE AND SALES
SUN-Nur Industry Sdn. Bhd.
P a g e | 20
MARKET SHARE
TOTAL SALES
TOTAL SALES
1
15%
RM 750,000
YEAR
2
20%
RM 1,000,000
3
25%
RM 1,250,000
4.5 MARKETING STRATEGY
a) Overall marketing strategy
The Wall Desk has set the marketing strategy according to the marketing mix.
Product
Price
Place(distribution)
Promotion
Our company emphasis on diversification strategy because there are totally involve with
the development of the product. There are finally a real, working, practical. The Wall
Desk is a 100% safe and environmentally friendly because we are use plastic material. In
fact, it is proven that the material can be recycle.
After putting a lot of thought and based on the fact that this is the first technopreneur to
introduce this product to the market, the price that will be charged is slightly reasonable in
order to compete with other competitors. Furthermore, our price will be based on material
of the wall desk.
This company performs advertising and promotion in order to introduce this product and
increase sales by attracts the prospective buyers. The advertisement will be done through
internet, radio, television and newspaper.
SUN-Nur Industry Sdn. Bhd.
P a g e | 21
In additions, this company is going at full force to distribute pamphlets in area Kedah,
Perlis and Pulau Pinang to get more customer. In conjunction to the promotion strategy,
this company is going to give free installation for one month opening. Then, this company
is going to provide six month warranty for each unit without any extra charges.
In this case, the best way is to sell this product directly and to customers. At the same
time, this is also the best way to gain customers trust and to create good business
relationship with the customers which is vital for future planning.
b) Pricing
The pricing of our products will be based on the standard price observed during the
market surveys done on other nearby and local shops similar to WD Manufacturer.
Additionally, we will also refer to the current prices via the websites of the products
(online) or through the catalogues provided directly by the wholesaler. We will use the
cost based pricing method. It is an estimate per unit cost and add a markup. For example
our selling price is three times more than other material cost. This will make sure that our
price of product can cover the cost incurred and make profit. This will ensure that our
products and services will be affordable to our potential customers while at the same time
ensure that we will not have any financial losses.
c) Sale tactic
We at WD Manufacturer will ensure that the latest products that we provide for our
customers are of the highest of quality. We also ensure that the products from our
company are packaged properly to protect the products during the process of transporting
the goods to our customers. These strategies are all to improve customer loyalty and
satisfaction towards WD Manufacturer as well as to show that we priorities the needs of
our customers and are efficient to serve them.
d) Service and warranty
SUN-Nur Industry Sdn. Bhd.
P a g e | 22
As for services and warranty, they are done as quickly as possible to minimize the delay
of returning the customer’s goods after servicing, and this will in turn increase the
capability to accept more servicing works from future customers.
e) Advertising and promotion
To further spread information about WD Manufacturer emergence in the market plus the
products and the services that we provide, we have decided to employ the following
promotional tools to attract potential customers:
Internet
Television
Radio
Newspaper
We will promote our business through all of these methods to spread the information and
make it easier for people to communicate with us.
f) Distribution
WD Manufacturer is located at 1730 Mukim 7 Lorong Industri 5, Taman Perindustrian
Bukit Panchor, 14300, Nibong Tebal in the area of Pulau Pinang, with its ever-growing
population of which will potentially increase the size of our target market, therefore
securing a promising and successful future for our business. The area is also surrounded
by large industrial areas that would be in need of our products and services.
The distribution channel for WD Manufacturer is illustrated below:
Manufacturer
Consumer
SUN-Nur Industry Sdn. Bhd.
P a g e | 23
5.0
MANAGEMENT TEAM
5.1 ORGANIZATION
a) Organization Chart
GENERAL MANAGER
MOHD KASWANDEE RAZALI
PRODUCTION MANAGER
ZULFARIZAN BIN ZAKARIA
OPERATION MANAGER
MUHD HANIF BIN BAHARUDDIN
ADMINISTRATION MANAGER
AHMAD AJWAD BIN AWANG
FINANCIAL MANAGER
AHMAD Industry
FADIL BINSdn.
IDERIS
SUN-Nur
Bhd.
P a g e | 24
MARKETING MANAGER
YUSAIMI BIN YASIM
The organization chart shows the duty manager in this company. We from various department
will do the best to succeed our company. To success in our company we need some advisor to
managing and financial part to ensure that we are follow the right track in our new business. With
the experience we have, we hope our team can made use their experience to help the company
growth and development.
b) Task and responsibilities
Position
a) Marketing Manager
i)
Sales Assistant
b) Operation Manager
i)
Technician
Task and Responsibilities
Responsible in promote the business for the smooth
flow of business.
Helping to promote the services and selling the product.
Responsible in planning the business plan for the
smooth flow of business.
Responsible in solving the technical problem.
SUN-Nur Industry Sdn. Bhd.
P a g e | 25
ii)
Driver
iii)
Workers
Transporting the equipment that necessary to the
customers.
Responsible to create and install the product.
5.2 KEY MANAGEMENT PERSONAL
a) Background of our partnership.
NAME AND
POSITION
MOHD
KASWANDEE
RAZALI
(GENERAL
MANAGER/
ADMINISTRATION
MANAGER)
AHMAD AJWAD BIN
AWANG
(ADMINISTRASTIV
E MANAGER)
BACKGROUND
6 year experience in managing MIGNOM
Manufacturing Sdn Bhd.
Master in Business Study University Oxford,UK
Bachelor in Business Management (Hons),Uitm
Good in communication skill.
Can speak 4 language.
5 year experience as Production Manager in
Samsung Malaysia Sdn Bhd.
Good communication skill
Bachelor in Human Resource Study (Hons), Uitm
SUN-Nur Industry Sdn. Bhd.
P a g e | 26
ZULAFARIZAN BIN
ZAKARIA
(PRODUCTION
MANAGER)
YUSAIMIMI BIN
YASIM
(MARKETING
MANAGER )
AHMAD FADIL BIN
IDERIS
(FINANCE
MANAGER)
MOHD HANIF BIN
BAHARUDDIN
(OPERATION
MANAGER)
5 year experience as Production Manager in
Samsung Malaysia Sdn Bhd.
Good communication skill
Bachelor in Business Study University of
Manchester, UK
4 year experience as Marketing Manager in
IMATION Sdn Bhd.
Good communication skill
Bachelor in Marketing (Hons), UPM
5 year experience as Finance Manager in SIME
DARBY Bhd
Bachelor in Finance(Hons), UKM
Good communication skill
6 year experience in BERJAYA LAND Sdn Bhd.
Good communication skill
Bachelor in Electrical Engineering (Hons),Uitm
b) Task and responsibilities
POSITON
GENERAL
MANAGER
TASK AND RESPONSIBILITIES
In change as a leader in all activities in the company.
Give instruction to all workers.
Receive reports from all managers about the company
operation.
Monitor the development of the company in the market.
Responsible to the worker’s achievement and solve
employee’s problem and difficulties.
Prepare all documentation of the company.
SUN-Nur Industry Sdn. Bhd.
P a g e | 27
Administration and manager organization matter to achieve
organization goal.
ADMINISTRATION
MANAGER
Investigates and examine procedure
Make recommendations for improvements.
Managing the working schedule, evaluating and preparing
the staff performing.
MARKETING
MANAGER
Responsible in find the new chance of the new market.
Maintain the profitability and meet collection target.
Responsible in introduction the business to the public and
private
OPERATION
MANAGER
Giving good service to customer
Responsible to all the operational activities in the business.
Ensure that customer will satisfy with the business agenda.
Planning the overall operation and future expansion of
business.
FINANCE
MANAGER
Manage credit control and evaluation
Manage the document flow between internal process owner
and external partner.
Develop the business account, policies, procedure and
auditing, budgeting and financial matter.
Fully authorities in financial department.
SUN-Nur Industry Sdn. Bhd.
P a g e | 28
Product Development Plan: Review, summarize, extend,
and regularly update the product development plan and
budget of the company in concert with the development of
the business plan by the management team and the board.
This will involve establishing technical and personal
credibility with a strong, diverse scientific and engineering
PRODUCTION
MANAGER
team while directing their activities.
Commercialization: Bring together the company's diverse
research, design, and product development to deliver
commercially-viable products to the marketplace in a
timely and cost effective manner, tightly integrate with
research and manufacturing to ensure the successful
introduction of products.
Engineering Management: Work with the technical team
to implement the product development plan, including
regularly reviewing progress, adjusting resource usage, and
recommending initiation of new projects or cessation of
existing projects.
5.3 MANAGEMENT COMPENSATION AND OWNERSHIP
a)
The salary, share of ownership and the amount of equity investment.
NAMES
POSITION
Mohd
General
Kaswandee
Manager
MONTHLY
SHARE OF
AMOUNT
SALARY
(RM)
OWNERSHI
OF EQUITY
P (%)
30
INVESTED
120000
4 500
SUN-Nur Industry Sdn. Bhd.
P a g e | 29
Razali
Ahmad Ajwad
Administration
Bin Awang
Zulfarizan Bin
Manager
Production
Zakaria
Mohd Hanif
Manager
Operation
Bin
Manager
Baharuddin
Ahmad Fadil
Finance
Bin Ideris
Yusaimi Bin
Manager
Marketing
Yasim
Manager
TOTAL
2 000
20
60000
2 000
20
60000
2 000
10
30000
2 000
10
30000
2 000
10
30000
14500
100
330000
b) The net salary paid
No
1
2
3
Position
General
Manager
Administrative
manager
Marketing
manager
No. of
Worker
Wages Per
Month
(RM)
EPF
(13%)
(RM)
SOCSO
(1.75%)
(RM)
Net Salary
Paid
(RM)
1
2 500.00
325.00
43.75
2 868.75
1
2 000.00
260.00
35.00
2 295.00
1
2 000.00
260.00
35.00
2 295.00
SUN-Nur Industry Sdn. Bhd.
P a g e | 30
4
5
6
Operation
manager
Finance
manager
Operation
manager
1
2 000.00
260.00
35.00
2 295.00
1
2 000.00
260.00
35.00
2 295.00
1
2 000.00
260.00
35.00
2 295.00
Grand Total (RM)
No
Position
No. of
Worker
1
Worker
25
14 343.75
Wages Per
Month
(RM)
EPF
(11%)
(RM)
SOCSO
(0.5%)
(RM)
Net Salary
Paid
(RM)
24 871.75
3091.50
140.50
28 103.75
5.4 SUPPORTING ADVISOR AND SUPERVISOR
a) Indicate the supporting services that will be required:
1. Installation
Install a desk to the wall.
Include the practical guideline (demonstration).
2. Services
Free repair in the period of warranty.
Will be charged for the spare part if the warranty period is end.
SUN-Nur Industry Sdn. Bhd.
P a g e | 31
b) Names and services provided
NAMES OF PROFESSIONAL ADVISOR
Kian (Penang) Sdn. Bhd.
Ministry of Science, Technology and
Innovation (MOSTI)
U-Case Office Solutions Sdn. Bhd.
SERVICES PROVIDED
Consulting Firm
Accounting Firm
Company Secretary
6.0 FINANCIAL ESTIMATE: TOTAL START-UP COST
6.1 ONE- TIME START-UP COST
In order to start our business, we must spent the equity that we have wisely
A. START UP COST
Capital Expenditure: Administrative
RM
Business fixtures and equipment
Office renovation
Vehicles
10 000
5 000
35 000
Capital Expenditure: operation
Machinery
7 000
One-time Start-Up Expenditure
SUN-Nur Industry Sdn. Bhd.
P a g e | 32
Installation of fixtures/equipment
Starting inventory cost
Office supplies
Legal and professional fees
Advertising for opening
1 000
5 000
2 500
1 200
1 000
Other Pre-Operation Expenditures
Deposit (rent, utilities, etc)
Business Registration and Licences
Insurance and Road Tax for Motor Vehicle
Other expenditures
5000
800
1 000
1 000
Start-Up Cost
75500
6.2 WORKING CAPITAL REQUIRED
In order to start our business, we must spent the equity that we have wisely
WORKING CAPITAL (MONTHLY)
Marketing
Delivery expenses
Advertising
RM
500
1 000
Administrative
Salaries and wages
Rent
Utilities
Office supplier
Insurance
Office maintenance
45 500
2 500
300
500
150
200
SUN-Nur Industry Sdn. Bhd.
P a g e | 33
Operation
Raw material
Maintenance
54500
150
Other expenditure
100
Total working capital
Total working capital required (1 month)
Working capital + contingency (5%)
105400
110670
We need 6 months to fully develop and establish the “The Automatic Wall Desk”
prototype. The total working capital required for 6 months expenses is RM 664020.
6.3 COST OF COMING UP WITH PRODUCT
The team is required to prepare the Cost of Coming with Prototype. Cost of coming up
with prototype is cost of per unit added with outsourcing cost (50% from cost of per unit).
One (1) prototype cost is as follow:
Item
ABS plastic
hinged
Steel (desk leg and desk casing)
Electrical components
( switch, wires, motor )
roller
Total cost
1 prototype cost =
Cost (RM)
100
20
150
140
40
450.00
RM450 (Cost per unit) + 20% (Outsourcing Cost)
SUN-Nur Industry Sdn. Bhd.
P a g e | 34
=
=
RM 450.00 + RM 90.00
RM 540
The team required to estimate the cost of 10 prototypes in developing and establishing the
“The Wall Desk”.
The total cost of coming up with 10 prototypes are as follow:
Cost of coming up with 10 prototypes
=
=
RM 540 (Cost of coming up with prototype) X 10
RM 5400
6.4 TOTAL START-UP COST
The team is required to total up the costs of all start-up costs. The cost of start-up costs
consist of:
1) One-Time Start-Up Cost
2) Total Working Capital required for 6 months
3) Cost of coming up with 10 prototypes
Below is the total of start-up cost:
The Total of Start-Up Cost
=
One-Time Start-Up Cost + Total Working Capital required for 6 months +
Cost of coming up with 10 prototypes
=
RM 75500 + RM 664020+ RM 5400
=
RM 744920
SUN-Nur Industry Sdn. Bhd.
P a g e | 35
NAMES
POSITION
SHARE OF
AMOUNT
SALARY
(RM)
OWNERSHI
OF EQUITY
P (%)
INVESTED
4 500
40
120000
2 000
20
60000
2 000
20
60000
2 000
10
30000
2 000
10
30000
12500
100
300000
General
Nurhazim
Zakwan bin
Mohd Nordin
Muhammad
Ashrul bin
Zamrus
Mohammad
Muslim bin
Manager /
Administration
Manager
Marketing
Manager
Operation
Manager
Mohd Ali
Muhammad
Finance
Abdillah bin
Ahmad Nordin
Muhammad
Zarif bin
MONTHLY
Manager
Production
Manager
Zulkefli
TOTAL
SUN-Nur Industry Sdn. Bhd.
P a g e | 36
SUN-Nur Industry Sdn. Bhd.
P a g e | 37
6.5 CASH FLOW STATEMENT
SUN-Nur Industry sdn bhd.
SUN-Nur Industry Sdn. Bhd.
P a g e | 38
6.6 INCOME STATEMENT
WD SDN BHD
PRO-FORMA PRODUCTION COST STATEMENT
Year 1
Raw Materials
Opening Stock
Current Year Purchases
Ending Stock
Raw Materials Used
Carriage Inward
Salaries, EPF & SOCSO
Factory Overhead
Depreciation of Fixed assets
(Operations)
0
0
0
0
Total Factory Overhead
Production Cost
Year 2
Year 3
0
654,000
50,000
604,000
1,800
605,800
0
50,000
0
25,000
25,000
2,160
27,160
0
25,000
0
10,000
15,000
2,592
17,592
0
3,540
0
0
0
0
3,540
609,340
3,540
0
0
0
0
3,540
30,700
3,540
0
0
0
0
3,540
21,132
SUN-Nur Industry Sdn. Bhd.
P a g e | 39
WD SDN BHD
PRO-FORMA INCOME STATEMENT
Year 2
12,000,000
Year 3
14,000,000
609,340
1,000
30,700
1,000
21,132
1,000
1,000
1,000
0
608,340
0
30,700
0
21,132
10,131,660
11,969,300
13,978,868
589,800
707,760
849,312
18,000
21,600
25,920
100
120
144
1,000
1,000
1,000
1,000
0
0
2,500
2,500
2,500
(1,757)
(1,581)
(1,406)
4,500
4,500
4,500
615,943
735,899
881,970
Net Profit Before Tax
9,515,717
11,233,401
13,096,898
Tax
Net Profit After Tax
Accumulated Net Profit
2,664,401
6,851,316
6,851,316
3,145,352
8,088,049
14,939,365
3,667,131
9,429,766
24,369,131
Sales
Less: Cost of Sales
Opening Stock of Finished
Goods
Production Cost
Less: Ending Stock of Finished
Goods
Gross Profit
Year 1
10,740,000
0
Less: Enpenditure
Administrative Expenditure
Marketing Expenditure
Other Expenditure
Business Registration &
Licences
Insurance & Road Tax for
Motor Vehicle
Other Pre-Operations
Expenditure
Interest on Hire-Purchase
Interest on Loan
Depreciation of Fixed Assets
Total Expenditure
800
SUN-Nur Industry Sdn. Bhd.
P a g e | 40
Financial scheme
Based on the funding research our company use government financing schemes for technology
venture in Malaysia are Ministry of Science, Technology and Innovation (MOSTI).
Grand offered for MOSTI is divide by three types:
1. Innofund
2. technoFund
3. content Fund
Our company use second offer which this schemes offer for tecnoFund which is to stimulate the
growth and successful innovation of medium and large enterprises. technoFund which also to
increase capability and capacity of Malaysian Government Research Institutes (GRI) and
Institutions of Higher Learning (IHL) to undertake market driven R&D and to commercialize the
R&D finding through spin-offs/licensing.
MOSTI is also divide into two types of funding;
1. type A – Pre-Commercialization (funding up to a maximum of the total project cost or
RM5 million whichever is lower)
2. type B – IP Acquisition (Laboratory Scale)
Fund Disbursement:
1. Payment will be made in stages according to the terms of the Award of the Pre
Commercialisation Fund (TechnoFund).
2. Disbursements of the fund is usually made based on the percentage of work completed in
the project according to the predetermined milestones and completion of due diligence by
MOSTI.
3. An initial payment will be disbursed upon execution of the Pre Commercialisation Fund
(TechnoFund) agreement, and the subsequent payments will be disbursed on milestones
achieved upon the completion of due diligence exercised by MOSTI.
4. The up-front initial payment should strictly be used to cover activities in order to achieve
the first milestone.
5. The Government has the absolute discretion for the review of the grant approval or the
aggregate amount to be paid to the project.
SUN-Nur Industry Sdn. Bhd.
P a g e | 41
6. Payment through the collaborator is for procurement of equipment ONLY. It may be made
upon mutual agreement from both parties (collaborator and recipient) and official request
by the recipient to MOSTI.
SUN-Nur Industry Sdn. Bhd.
P a g e | 42
7.0 PROJECT MILESTONES
MAY
JUNE
JULY
OGOS
SEPTEM
BER
OCTOBE
R
WEEK
WEEK
WEEK
WEEK
WEEK
WEEK
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Incorporation
Of The
Venture
Completion
Of Design
And
Development
Completion
Of Prototypes
Obtaining Of
Sales
Representativ
es
Signing Of
Distributors
And Dealers
Receipt Of
First Orders
Ordering Of
Materials In
Production
Quantities
Starting Of
Production Or
Operations
Delivery Of
First Sales
Installation
SUN-Nur Industry Sdn. Bhd.
P a g e | 43
8.0 CONCLUSION
For the conclusion, a business plan is a simple way to present their business ideas to
potential viewers, to assist in preventing problems, and to identify growth strategies, and tools
used in the search for fundamentals. Our product, The Wall Desk are so important because can
make our life easier.
Nowadays we can see more institution built up which higher intake of student. So the
space of each institution is not enough to use. That why we produce our product (wall desk)
which is more multi-function. We can apply this product in every market segment around
worldwide. Besides, our product consists more benefits and function based on current technology
where it can make users handle it easily.
By introduce this wall desk, we can confirm that nowadays furniture industry will make
our company as a guide for their sources of inspirations. An addition, we can increase the
economy as well as being one of the target industry in our country. With the development of the
technology in future, we expect that we can produce another types of furniture in our company.
The Wall Desk is varies in application advancing. This product used stylish and new
technology to develop it. The developers are professionalism in technology. Our management
team is strong in every field to support this project. This is the best product that our company
produces and we determine that it will penetrate the current market.
SUN-Nur Industry Sdn. Bhd.
P a g e | 44
9.0 APPENDICES
A) Location
SUN-Nur Industry Sdn. Bhd.
SUN-Nur Industry Sdn. Bhd.
P a g e | 45
B) Model (Sketch up)
SUN-Nur Industry Sdn. Bhd.
