$hallenges C*m4etiti*n C*m4etiti*n in t!e Web-sear+! industry- Allied ad6entures *& i+r*s*&t ing8 and 9a!** C*m4etiti*n C*m4etiti*n in t!e Web-sear+! industry- Allied ad6entures *& i+r*s*&t ing8 and 9a!**
Alternati/e 1
A LITTLE EIL TO E!S"#E $"T"#E %#OWT&
%a(ing %oney )ith a ;ittle e/il 3 $ontinue pro/i*ing -est user e&perien+e in $hina to ensure
+omplian+e )ith Google0s prin+iples
1: Focus on the user and all else will follow
4: Democracy on the web works
7: There is always more information out there
8: The need for information crosses all borders
3 Keep lo--ying !S o>+ials for "nternet Neutrality 3 "mpro/e user e&perien+e of Google Street user -y a++essing
to
ros
an*
$ons
'ro(iding )etter user e*perien+e and a++ess to in,ormation to %oogle-s China users. And potentiall/ +apture su0+ient share o, the 'ie ,rom 1aidu
%oogle might ,a+e lawsuits ,rom the Chinese go(ernment due to )rea+h o, go(ernment regulations. 'otential +losure o, operations in China
"nternet neutrality pro/i*es -etter opportunity for Google to /enture into ne) *imensions. $reates a mu+h fa/ora-le -usiness en/ironment
%e*ia e&posure of the lo--ying a+ti/ities to +ause the sto+( pri+e to fall4 prohi-iting future e&pansion plans
Google Street an* Google %aps is "nterfering )ith )i8= users0 personal easily a++essi-le -y lo+ating nearest spa+e4 +an -e +ompare* to ha+(ing )i8= net)or(s.
Alternati/e8 2
$OC"S O! I!!OATIE !EW '#OD"CTS TO I!C#EASE #EE!"E
o+us on "nno/ation through Trial an* Error 3 orgo the unethi+al or unla)ful pra+ti+es 3 o+us on sustaining gro)th through inno/ation 3 $reate *i/ersi=e* pro*u+t an* ser/i+es through trial an*
error 3 !tili?e the $ash $o)s an* +ome up )ith ne) @uestion
mar(s
ros
an*
$ons
3 i/ersi=e* ser/i+es 3 Entering into ne) mar(ets 3 irst mo/er a*/antage in
potential mar(ets 3 Re/enue generation from
$ash $o)s su+h as Google %aps an* Google Sear+h
3 %ight lose fo+us on e&isting
pro*u+t8line in the +urrent +ompetiti/e mar(et 3 $reation of many 'uestion
mar(s in the portfolio
#ECOMME!DATIO!S
Re+ommen*ations $o+us on impro(ing user e*perien+e o, e*isting +ategories2
1 2
; Semanti+ Sear+h for Google We- Sear+h ; $apture higher mar(et share in the %o-ile OS mar(et )ith An*roi* ; Google T as a hy-ri* of $ an* T ; $lou* $omputing is the ne) phenomena
Continue Chinese operations ; ro/i*e Google.+om.h( lin( to google.+n users ; $omply )ith $hinese go/t. regulations ; $hina oBers 566C million internet users
Re+ommen*ations Tr/ to lo))/ +olla)orating with +ompetitors
5 3
; ;o--ying eBorts to)ar* the go/ernment shoul* -e from all maDor players4 not Google alone ; "nternet Neutrality -ene=ts +ompetitors as )ell4 ma(ing the en/ironment more +ompetiti/e ; ro+ee* )ith ma(ing Google internet -an*)i*th more )i*ely a/aila-le ; $reate pressure on the go/t. through internet users groups
#espe+t 'ersonal 'ri(a+/ on the Internet ; Google Street shoul* a/oi* negati/e pu-li+ity +reate* *ue to ea/es*ropping ; $ome into terms )ith )i8= hotspots4 gain authori?ation -y negotiating ; #etter user e&perien+e for Google Street