Google's Strategy in 2010- Case Study

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Strategy in 2010: Case C ase Study Analysis

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S!ei)! *rs!ed 'a!an  Ass*+iate ,r*&ess*r  C*urse Instru+t*r: usiness Strategy

roup 1.2 Injamam-ul-Huq 75 Wasiq Rabbi 77 u!a u!amm mmad ad Sae Saeed edul ul Alam lam "1 ayen #ddin C!is!tee $%  A&sar Hasan 'amil 10(

 Timeline of Google

 Timeline of Google

SWOT Analysis of Google S

O

W

SWOT Analysis

T

SWOT Analysis STRENGTHS

S

trengths



Market Leader in Search Engine



Business and Revenue Model



Diversified Products and Services



Constant Innovation



Clear corporate goals

S

W

O

T

SWOT Analysis WEAKNESSES

W

eaknesses



Ethical Implications



Excessive acuisition !hich might prove to "e costl# $lo! revenue of %ou&u"e'

S

W

O

T

SWOT Analysis OORT!N"T"ES

O

pportunities



(uge Customer Base



)ntapped Markets



*!ner of huge data and information



Can "e the trend+setter



&echnological *pportunities are limitless



Soft!are and application developers

S

W

O

T

SWOT Analysis  THREATS

T

hreats



*ther companies like %ahoo,- Microsoft etc.



/overnment Policies



Invasion of Privac# complaints

S

W

O

T

#$G %atri&

,r*du+t ,*rt&*li*- C/ atri Stars  

Google %aps Google $hrome #ro)ser

Question Marks  

An*roi* i+asa

'uestion mar(s

Stars

   !    t   .   *   r   g    t   e    )   r   a   m   r   e    !   g    i    H

Cash Cows   

 ,outu-e Google Earth Google Sear+h

Dogs 

ogs

$ash +o)s

Or(ut

Hig!er mar)et s!are

,*rters 5 *r+es Analysis Competitive rivalry in industry

Bargaining power of supplier

Threat of su

$ompetiti/e Analysis Google0s prin+ipal +ompetitors in the mar(et are

3

oun*e* in 134

5r* most /isite* "nternet *estination

3  ,ahoo0s We- ortal

ena-le a++ess to any almost any info

a/aila-le on the net 3

Hoste* )e-sites for small -usinesses an* internet retailers

3 artnership )ith 26 mo-ile +ompanies to pro/i*e mo-ile

sear+h an* *isplay a*s 3

Relationship )ith Google7

$o8operati/e 9 A*/erserial

3

Sell +omputer soft)are4 +onsulting ser/i+es4 /i*eo game har*)are an* online ser/i+es

3 %SN We- ortal

it0s online ser/i+e4 )hi+h generates

re/enue

Sear+h0 release* in 2663 to +ompete )ith Google 3 !se* :Semati+ sear+h te+hnology0 <)hi+h )as in+orporate* in sear+h engine :#ing0 release* in 266 3 Cloud Computing: )ith Win*o)s ;i/e4 users +oul* 3

:;i/e

store =les online in S(yri/e site

$ore "ssue H*. t* sustain /**gles +urrent gr*.t! rate .it!*ut sa+ri&i+ing t!e +*m4any alues

$hallenges C*m4etiti*n C*m4etiti*n in t!e Web-sear+! industry- Allied ad6entures *& i+r*s*&t ing8 and 9a!** C*m4etiti*n C*m4etiti*n in t!e Web-sear+! industry- Allied ad6entures *& i+r*s*&t ing8 and 9a!**

Alternati/e 1

A LITTLE EIL TO E!S"#E $"T"#E %#OWT&

%a(ing %oney )ith a ;ittle e/il 3 $ontinue pro/i*ing -est user e&perien+e in $hina to ensure

+omplian+e )ith Google0s prin+iples 

1: Focus on the user and all else will follow



4: Democracy on the web works



7: There is always more information out there



8: The need for information crosses all borders

3 Keep lo--ying !S o>+ials for "nternet Neutrality 3 "mpro/e user e&perien+e of Google Street user -y a++essing

to

ros

an*

$ons

'ro(iding )etter user e*perien+e and a++ess to in,ormation to %oogle-s China users. And potentiall/ +apture su0+ient share o, the 'ie ,rom 1aidu

%oogle might ,a+e lawsuits ,rom the Chinese go(ernment due to )rea+h o, go(ernment regulations. 'otential +losure o, operations in China

"nternet neutrality pro/i*es -etter opportunity for Google to /enture into ne) *imensions. $reates a mu+h fa/ora-le -usiness en/ironment

%e*ia e&posure of the lo--ying a+ti/ities to +ause the sto+( pri+e to fall4 prohi-iting future e&pansion plans

Google Street an* Google %aps is "nterfering )ith )i8= users0 personal easily a++essi-le -y lo+ating nearest spa+e4 +an -e +ompare* to ha+(ing )i8= net)or(s.

Alternati/e8 2

$OC"S O! I!!OATIE !EW '#OD"CTS TO I!C#EASE #EE!"E

o+us on "nno/ation through Trial an* Error 3 orgo the unethi+al or unla)ful pra+ti+es 3 o+us on sustaining gro)th through inno/ation 3 $reate *i/ersi=e* pro*u+t an* ser/i+es through trial an*

error 3 !tili?e the $ash $o)s an* +ome up )ith ne) @uestion

mar(s

ros

an*

$ons

3 i/ersi=e* ser/i+es 3 Entering into ne) mar(ets 3 irst mo/er a*/antage in

potential mar(ets 3 Re/enue generation from

$ash $o)s su+h as Google %aps an* Google Sear+h

3 %ight lose fo+us on e&isting

pro*u+t8line in the +urrent +ompetiti/e mar(et 3 $reation of many 'uestion

mar(s in the portfolio

#ECOMME!DATIO!S

Re+ommen*ations $o+us on impro(ing user e*perien+e o, e*isting +ategories2

1 2

 ; Semanti+ Sear+h for Google We- Sear+h  ; $apture higher mar(et share in the %o-ile OS mar(et )ith An*roi*  ; Google T as a hy-ri* of $ an* T  ; $lou* $omputing is the ne) phenomena

Continue Chinese operations  ; ro/i*e Google.+om.h( lin( to google.+n users  ; $omply )ith $hinese go/t. regulations  ; $hina oBers 566C million internet users

Re+ommen*ations Tr/ to lo))/ +olla)orating with +ompetitors

5 3

 ; ;o--ying eBorts to)ar* the go/ernment shoul* -e from all maDor players4 not Google alone  ; "nternet Neutrality -ene=ts +ompetitors as )ell4 ma(ing the en/ironment more +ompetiti/e  ; ro+ee* )ith ma(ing Google internet -an*)i*th more )i*ely a/aila-le  ; $reate pressure on the go/t. through internet users groups

#espe+t 'ersonal 'ri(a+/ on the Internet  ; Google Street shoul* a/oi* negati/e pu-li+ity +reate* *ue to ea/es*ropping  ; $ome into terms )ith )i8= hotspots4 gain authori?ation -y negotiating  ; #etter user e&perien+e for Google Street

 THANK ,O!

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