Hotel management is one of the largest business activities across the globe. It is important because good hotel management can give a boost to the local economy. However, the impact on the economy varies from country to country.
Hospitality and Hotel Management
Hotel management is one of the largest business activities across the globe. It is important because good hotel management can give a boost to the local economy. However, the impact on the economy varies from country to country. Hotel Management becomes vital when a country wants to become a top tourist destination in the world. Most of the biggest hotel chains in the world have their corporate headquarters in the United States. There are more than a million hotels in the United States of America and almost seven million food service operations. The food service industry is the number one private employer in the United States. With the thriving food service and tourism industries, there are a lot of job opportunities available for someone who wants to excel in this field. With so much competition, hotels are looking to hire the graduates from a good degree program in hotel management course. Broadly, the industries of food service, hotels, tourism and travel are referred to as Hospitality Industry. So, most schools in the United States are named Hospitality Schools or Schools of Hotel and Restaurant Administration. The main objective of these schools is to train the students to become successful managers in either the lodging industry or the food service industry. Lodging industry includes all hotels, motels and resorts, while restaurants, bars, nightclubs and food service on cruise ships etc. come under the domain of food service industry. Certification Courses in Hotel Management: Case Example: School of Hotel Administration, Cornell University The Cornell’s University School of Hotel Administration was founded in 1922. It offered one of the first collegiate programs in Hotel Management and today Cornell graduates are considered as industry leaders. The talented students are taught by sixty full-time experienced faculty members. Besides the stateof-the-art classrooms, trainings are also held in the on-campus Statler Hotel and in different settings around the globe. There are four basic courses offered by the School of Hotel Administration; a Bachelor of Science in Hotel Administration, Master of Management in Hospitality Degree (MMH) & MS and PhD Degrees in Hotel Administration. However, the focus of this part is on the certificate courses available to improve one’s qualification.
There are many industry professionals who want to improve their skills and qualification, but do not have time for a 3 to 5 year full-time degree. It is for these people that short certification courses have been designed. Each certification program consists of four courses with a specialty focus. Depending on the time available to the student, a certification may take one to four years for completion. There are several certification courses offered by the school, a brief look at the related certifications is presented below:
I) Certification in Financial Management of Hotels:This certification is useful for both managers with no experience in finance management and managers with no experience in hotel financial management. The courses are a blend of finance and accounting topics that will enable the students to interpret financial data and assess it to make important business decisions. Detailed documentation about the certificate can be downloaded from: http://www.hotelschool.cornell.edu/industry/executive/pdp/cert/documen ts/cert-financial-management.pdf ii) Certification in Food Service Management: This certificate has been designed keeping in mind experienced food and beverage managers. Students are taught human resource and financial management strategies to maximize the organization’s profit margins. Managers learn how to streamline their food service operations to increase the market share of the organization. Detailed brochure about this certificate can be downloaded from: http://www.hotelschool.cornell.edu/industry/executive/pdp/cert/documen ts/cert-foodservice-management.pdf iii) Certification in Hospitality Management:This certificate has been designed to give managers a solid grasp on management concepts and skills; so the certificate is ideal for new people who have joined the food service industry as managers. The focus of this certificate varies from human resource management, leadership, financial analysis and product marketing. Course details are available at: http://www.hotelschool.cornell.edu/industry/executive/pdp/cert/documen ts/cert-hospitality-management.pdf iv) Certification in Hospitality Marketing: This marketing course is ideal for marketing professionals and managers from other fields who want to expose their minds to the key concepts in marketing. This certificate is a great help to non-marketing professionals who are unable to make head or tail of the marketing data. It will help the students to relate the impact of marketing strategies on the other departments of the organization. Further information can be obtained here:
http://www.hotelschool.cornell.edu/industry/executive/pdp/cert/documen ts/cert-hospitality-marketing.pdf v) Advanced Certification in Hospitality Marketing: This advanced certification is for experienced professional managers who want to learn new strategies to make complex marketing decisions. After attending this certification, managers will be capable of initiating new projects or developing older projects for to improve the market position of their organization: http://www.hotelschool.cornell.edu/industry/executive/pdp/cert/documen ts/cert-adv-hospitality-marketing.pdf
A brief introduction of the major certification courses offered by the Cornell University in Hotel Management is presented. For admission policy and other information, the certification courses home page of the School of Hotel Administration is available at: http://www.hotelschool.cornell.edu/industry/executive/pdp/cert/ Certificate courses on Hospitality Management are also offered at the following universities in USA:
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William F. Harrah College of Hotel Administration, University of Nevada - Las Vegas (http://hotel.unlv.edu/) Chaplin School of Hospitality & Tourism Management, Florida International University (http://hospitality.fiu.edu/) Le Cordon Bleu College of Culinary Art (http://www.chefs.edu/Atlanta)