How Domain Reputation Can Affect Email Deliverability

Published on January 2017 | Categories: Documents | Downloads: 65 | Comments: 0 | Views: 378
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How Domain Reputation Can Affect Email
Deliverability
All internet protocols use sender reputation to settle on whether they will send your
emails to your subscribers or not. This sender reputation depends on your IP
address, but what if an internet service provider could use fltering techniques
based on your domain reputation rather than individual IPs? Thats the essentiality
of domain reputation.
!omain reputation would fundamentally let you manage your reputation without
worrying about individual IP addresses. It means you could change IP addresses,
deliver emails using di"erent service providers and add new IPs or use shared IPs
without thin#ing to lose your good reputation in the procedure and in association
with your brand.
It is signifcant to note that domain based reputation chec#ing would not replace IP
reputation trac#ing, but I$Ps are putting protocols in place and ma#ing some
modifcations that could ma#e more email to get delivered in the spam or %un#
folder. To ma#e sure your emails persist to get delivered, verifcation using !&I' is
suggested.
(enerally, !&I' Authentication serves as a method to stop email spoofng and
phishing by fnding out genuine senders, but is also a medium for domain
reputation. )y appending specifc code into your messages, your email can be
authenticated against published !*$ details that allows I$Ps to #now that your
domain name has a good reputation.
+ere are a few best sending practices, which you should follow to manage a good
domain reputation and increase email deliverability,
-. !evelop proper authentication for your evident from domain name, involving
sender policy framewor# .$P/0 and !&I'. If you do not have this system for your
sending domain or would li#e to get more details on it, please contact info 123
alphainfolab 1dot3 com and they would help you in getting this set up.
4. 5se a proper opt6in process for your receivers. 7nsure your subscriber forms are
visible to your recipients.
8. 'a#e a good balance of images and te9t in your emails. !elivering one big image
in an email not only is ignored by ma%or I$Ps, but it also removes the ability to allow
your receiver to engage within your emails. 7ngagement is something internet
service providers loo# at when analy:ing how to deal with your mailings.
;. !o not deliver your emails from a main I$P domain, li#e <ahoo, (mail, A=>, etc.
'ailings should come from a personal domain that you have. )oth <ahoo and A=>
have already published a !'A?@ record which tells receiving servers to refuse any
email that comes from the domain apart from their servers.
A. >ist management is signifcant as well. Bhen you deliver a mail and get hard
bounces, Cip those recipients so that no more emails can be delivered to them and
there is no ris# of hurting your sender reputation.
Dalidating your email can be a diEcult process, but it is essential to ensure that
your ma9imum emails get delivered to the recipients inbo9. Bhereas domain
reputation would not reinstate IP reputation, it is being regarded as an important
aspect by internet service providers.

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