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How to Create Ideas that Pay-off.

Published on January 2018 | Categories: Documents | Downloads: 34 | Comments: 0



How to Create Ideas that Pay-off by Steven Donnini

“Imagination Therapy” How to create ideas that pay off.


“We can’t solve problems by using the same kind of thinking we used when we created them.” Albert Einstein


What makes a persons knowledge more valuable? The inspiration to use it in a new way. The First Edition of Creative Pathways (1998) was utilized in a Sr. Communications course at New York University in 2007.

The Professor wrote, “I got

out your book/manuscript on creative thinking and tried out a lot of the concepts. worked—it worked really well.

Guess what!


What the hell, the

kids caught on, grabbed it and went with it. I had a great time.

“Imagination Therapy” How to create ideas that pay off.


Creative Development Workbook is a practical guide to creative thinking and how to create new ideas and sell them. The premise of this work is that everyone has creative potential which can be developed to enhance ones “Human Capital” value.

Un-Creative people stay poor, while Creative People get Rich. Creative people In today’s world, we are worth more to employers and experience the joy of creative thinking when we develop our natural creative abilities in a practical way.

This guide is

designed to unlock, unleash and release creative unconsciousness where all creative ideas come from. We work with techniques that “Create on Demand” professionals use to create new solutions to challenges they must face everyday.

But first we

may need proof that we have at least some creative thinking.

That proof is in the dreams we have. 4

Some are incredible constructs of a visual nature. Others exhibit fantasies of epic proportions.


are proof that creative thinking exist in the most concrete thinkers.

But how do we create a pathway

into the world of imagination? First we need to get permission to allow our ideas to pass by the inner-beliefs that act like idea filters.

If we believe that some subjects and

issues are taboo then allowing new ideas about these subjects will be stopped before they come to our consciousness.

And we will never create new

solutions for problems that are created about those subjects.

The more rigid our thinking, the less

joy we can experience in life.

If we have no

tolerance for chaos or ambiguity, we will become rigid thinkers.

In the Chapter “Creative

Engineering” we explore how to create multiple solutions using the same information.

In the

Chapter “Deconstruction” we become skilled at how to breakdown problems into components and


reconstruct for new solutions.

In a Chapter on

“Memory Devices” we study how to create “Ideas Hooks” that work in the real world.

Brainstorming in a large group is the worst kind of creative development. Then we begin to develop idea presentation skills we become capable if selling them.

But what to do

when you are invited to a Group Creative Meeting? Making creative suggestions to a group is treacherous. Your ideas may have been shout down before and you can look like a fool. offer suggestions. uninformed. to.

So, don’t

You could look stupid, silly or

Only ask questions you know the answer

It will keep you in the loop as a team member.

The most productive group creative is to organize and manage an effective creative teams of two. These are all practical creative tools that move us beyond being just another clog in the wheel.


are some simple and not so easy assignments to challenge rigid thinking and intolerance for chaos. 6

Here many great ideas are unearthed.

Once we open

the pathway from the unconscious to consciousness the creative power of our unconsciousness is available for unlimited creative possibilities. However this is a lifelong process that requires a commitment to explore new ideas that take us to a new level of creative consciousness. the fearful, lazy or apathetic.

It is not for

Because what

stands between us and our naturally creative self is our inner-beliefs about personal relationships, social beliefs and old survival agreements about life.

Every old belief must be on the table for

re-evaluation for what is holding new ideas back.

What is a great idea? The first answers came to me from Mortimer Adler. 6 great ideas.

They are Truth, Goodness, Beauty,

Liberty, Equality and Justice.

It’s likely we can

all agree on these six ideas as the most powerful 7

and relevant to us.

In fact, its because they are

useful in everyday life.

However, not every new

idea is ethical or practical to the same extent, so we need to apply some ethics to our creations.


the Chapters on “Creative Ethics” and “Creative Development Tools” we explore the attributes that shape our ideas.

Once we reach the point where new

ideas are ready for the world then it’s time to face the mother of all creative thinking problems “Dealing with Rejection”.

There are some practical

considerations and some emotional issues to learn to cope with.

What can happen is that you haven’t

gotten an agreement or demonstrated the benefits to the premise of your idea.

If the premise is a

moral one then it could be easy.

If it’s about

money, you will need independent backup data. Whatever the premise is, it’s critical that you get agreement from key people before you offer solutions. ideas.

Always present three premises and three

Why do that much work? If the rejection


problem is personal, then the solution can change the direction of your life, so it’s worth the pain. If it’s rejection based on your work, it could advance you greatly, even if you don’t sell your idea on the first try. presentation.

You made a good

The next time there’s a problem, you

will be on the short list of creative thinkers invited to the party.

You have become valuable,

although slightly wounded. get the less it hurts.

The more rejection you

The only time I feel bad

about rejection of and idea, is when I didn’t do the “Creative Development Work Plan”.

How to present your ideas. The more complete your presentation, the better it will communicate.

Every presentation is

different, so consider how to edit it down if you don’t have all the time you need to get through the material.

You may also consider that the

audience is different and take out or add some 9

executions that are suitable for the audience. The single biggest misstep is in not understanding your audience.

An example is the number of films

that are written and produced at great expense that fail to make even a showing.

In fact, 98% of

these projects don’t make enough money to pay for the film production and prints.

These days

righting off the loss on ones income tax is very unpopular. This year 9,000 feature films were entered at Sundance. failure rate?

Why do they have such a high

Since I am involved in film funding

I see many film production business plans and most of them have no reliable notion of who will pay to see the film. It’s the same with books and most art.

The creative part is lacking the knowledge

about who the audience is. To be successful it will be a great advantage to know who will buy your ideas and how to present them. Presentation is a kind of magic, in that it can have the illusion aspect of a magic act. Structure your presentation in a progression of agreements. Are you thin skinned? When you present your ideas to the wrong people you will get rejection 90% of the time.



creative people learn to deal with the bad feelings that go with it.

So, showing your ideas to

everyone you meet is a mistake. If someone who asks you, “What are you writing”, tell them, “Nothing” or give them a one liner like, “You don’t want to know.” If they’re someone who is supportive and sincere

that’s a different story.

All good experienced creative people are thin skinned.

It’s the nature of the beast.

I would

expect nothing else. However, learn not to make things worse by talking too much about what you are working on until you are ready.

Going forward together we create a new world of creative solutions to difficult and persistent dilemmas.


To learn more Contact: Steven Donnini email: [email protected]


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