How to Improve Your Presentation Skills

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How to Improve Your Presentation Skills
Your presentations skills are just as important as the information you are presenting.
This guide will help you prepare for a presentation and polish your speaking skills
for a successful pitch.
The opportunity to pitch your services to a potential client, spell out your business plan
to a potential business partner, or promote your business at an event may require that you
give a presentation. Whether or not your presentation achieves its desired outcome can be
affected by your skills as a speaker, so it's important to step in front of your audience with
your best foot forward. The following guide explains how to prepare, deliver, and answer
questions about a stellar presentation.
How to Improve Your Presentation Skills: Preparation
1) Research your audience. Knowing the needs of your audience can help you tailor your
presentation to target their interests and explain how your company can be of use in
their specific situation. If you're going to be giving a presentation at an event, Santa
Barbara, California-based public speaking coach Lisa Braithwaite suggests sending a
questionnaire to a handful of people who will be in the audience before you start writing.
Mike Aguilera, a communication expert who has given more than 1,000 presentations
on effective communication, says that if he doesn't have time to do research beforehand,
he will talk to the audience at his presentation or will even ask them what they're
interested in during his speech.

2) Structuring your presentation. 'The classic format is to tell them what you're going to
say, present, and then tell them what you told them,' says Aguilera. 'What I advise is to
start off with the benefits of what you're going to say, the benefits to the audience, and
then present and review.' Braithwaite says that most presentations can benefit from
using this simple structure:

 Opening - Your opening should be something that makes an emotional
connection with the audience. It can be a story, a question, or a shocking static.
It should not be an introduction of yourself or five minutes of thank-yous. David
Parnell, the founder of an attorney placement firm who recently finished an 850-
page book on the psychology of effective communication, suggests that any
stories you use should represent your audience's position in life and should use
characters that are analogous to your audience.
 Body - Try to stick to your three most important points. It's more important to
engage the audience than to tell them everything you know. You will need to leave
some information out, but it is likely that what you don't cover in the
presentation will come up when you take questions. Keep your outcome in mind.
You don't have to write out your presentation word for word (or worse, memorize
it) if you just remember to keep going back to your main points and working
toward your desired outcome. Be prepared to present both sides of an issue.
You'll appear more credible if you acknowledge your competitors or any opposing
arguments. After you've explained the other side, you can spell out exactly why
your company is better or your argument is stronger.
 Closing - The closing of your presentation is the last opportunity you have to give
your audience something that will stick in their minds. You can go back to your
opening or end on a clever slogan or a call to action. Parnell suggests that when
making a business proposal, you end on a positive forecast. 'Your forecast will
provide fodder that can serve to validate any subconsciously generated
optimism,' he says.
3) Practice, practice, practice…but don't memorize. 'It's different for everybody, but I will
say one thing: If you practice your speech only once, you're going to stink,' Braithwaite
says. She recommends starting to rehearse your presentation about a month in advance.
You can talk into a mirror, talk to a wall, or ask a family member to listen. Some people
volunteer to speak at church or join their local toastmaster club for practice speaking in
public. Do whatever works for you, but make sure it includes practicing out loud so that
you can get a sense of timing.
 Rehearsing does not mean memorization - Memorizing your speech can make you
sound mechanical and over-rehearsed. 'Really the only people who are good at
memorizing things are actors,' Braithwaite says. 'if you're going to do it well, you
actually have to act it out and play a character, and most speakers aren't very good at
that.' Even if you are good at acting, Parnell suggests that you don't memorize your
speech to perfection. 'When an individual is too polished, it makes them relatively
inaccessible in the mind of the audience,' he says. 'The audience is human at the end
of the day, and this person doesn't seem to be like them. It really retards the rapport
building process.'
 Videotape yourself - You can't know how you come off to people until you see it.
Recording yourself is the best way to target the areas where you can improve.
 Calm your nerves - Aguilera suggests changing the word 'presentation' to
'conversation' when thinking about your big day. Feel better yet? If not, you can also
quell panic by conditioning yourself to be in presentation-mode. Aguilera imagines
that he is going to stand up and give a presentation when he's at restaurants, in
meetings, or, one time, even at an outdoor amphitheater. 'I walked all the way to the
front of the stage as if I were looking for someone,' he says. 'Then I stood there and
looked at the audience and said to myself, ‘this is what it would feel like to present to
25,000 people.''
 Stop working on it - 'You really need time to start getting into relaxation mode,'
Braithwaite says. 'You can't be in your hyper rewriting, restructuring mode right up
to your presentation.' Take a couple of days to relax before your speech.
How to Improve Your Presentation Skills: Delivery
1) Verbal Delivery
 Be Brief - A 2005 study by the Helsinki institute found that the average adult was
able to focus on a loading web page for only four to eight seconds before looking
somewhere else. Attention spans are short; don't dwell on a specific subject too long.
 Ask questions to keep the audience engaged - This can be something as simple as
pausing to ask if your audience understands everything you've presented thus far.
 Speak to your demographic - Match the semantics of your audience as closely as
possible. Speak their language. 'If you're selling a skateboard, for instance, your
semantics are going to be a lot different than if you're working with a litigation
attorney,' Parnell says.
 Work on your tone - Evolutionary psychology suggests that people of both sexes
respond better to deep male voices and high female voices, Parnell says. It takes
practice to change the tone of your voice, but it can be done.
 Avoid speaking softly or other speech patterns that make you seem unconfident - For
example, avoid ending sentences in an escalating tone that suggests every sentence
you speak is a question.
 You should, Umm, avoid, Uh, fill words - Aguilera offers one strategy for kicking a
fill-word habit: Say the offending word and concentrate on it.'Then tell yourself, ‘this
is a fill word, I'm avoiding this,'' he says. 'When you say this, it creates that pattern of
changing it so that you'll catch yourself when you start saying it.'
 Don't use words like don't - Don't think about elephants. Ok, now what are you
thinking about? Aguilera says that is why it's important to avoid phrases like 'don't
worry.' Tell your audience what they should do instead. Similarly, don't say 'I hope
you will enjoy this presentation.' Say, 'I am confident that you will enjoy this
presentation.'
2) Body Language

• Stand at a comfortable distance - Parnell suggests remaining within 2.5 – 7 feet of your
audience. This presupposes (at a subconscious level) a personal to social relationship.

• Eye contact - Don't surf the audience with your eyes. Rather, make eye contact with
one person at a time.

• Appear confident:
a) Shoulders back
b) Arms at your sides or held in front of your body when making gestures
c) Hands open or only slightly closed
d) Smile slightly or keep your face neutral.
e) Take long strides
f) Make every movement purposeful and decided
g) Treat props (like your resume or a handout) as though they are of value. Don't let
a paper in your hand flap back and forth carelessly.

3) Powerpoint

• A Good Powerpoint…
a) Relies heavily on images.
b) Has only one or two sentences per slide.
c) Entertains.
d) Enhances your presentation, but doesn't summarize it.

• A Bad Powerpoint…
a) Contains font smaller than 32pt.
b) Has more than five or six lines of text per slide.
c) Displays a logo on every slide (your audience won't forget who you are).
d) Is printed and distributed as a handout.
Dig Deeper: The 7 Habits of Highly Effective Presenters

How to Improve Your Presentation Skills: Questions
Being prepared to answer questions plays a major role in appearing credible to your
audience. Parnell says that immediately before their meetings, he asks his clients to write
down questions that may come up regarding their presentations. This primes their brains
for answering them. It's also important to anticipate any challenges to your presentation
that might arise during Q&A time and to prepare responses.
Braithwaite recommends taking questions before the end of your presentation. You'll have
to let the audience know that you plan to continue after questions so that they don't start
packing up their things, but this approach allows you to close your presentation on your
own note. 'The audience will leave with your final message in their minds instead of some
random question that someone asked that maybe was off-topic,' she says.
Also, keep in mind that you don't need to answer every question. If you don't know the
answer or don't want to answer a question, a graceful exit line is, 'I don't have that
information right now, but I would be happy to get it to you as soon as I can.'
Did Deeper: Free Speech Resources on the Web

Resources

Lisa Braithwaite's blog about effective
communication: http://www.coachlisab.blogspot.com/

David Parnell's blog about the psychology of
communication: http://www.davidjparnell.com/

Inc. Magazine's Guide to Communication
Skills:http://www.inc.com/guides/growth/23032.html

Find a local public speaking club through toastmasters
International:http://www.toastmasters.org/








Ten Ways to Improve Your Presentation Skills

A presentation is a great way to deliver your key business messages to customers, staff or
investors. Here are ten ways you can improve your skills to make your great presentations
a. Firtst, be clear on your key messages. Give your presentation direction by identifying
and conveying the key messages you want the audience to take away with them.

b. Find out about your audience. Knowing more about them and having a good idea of
their needs will help you to tailor and deliver your presentation more effectively.

c. Know your topic. Do your research so you can speak authoritatively on your subject and
always aim to tell your audience something they did not already know. Knowing your
stuff will also help you answer any difficult questions people might ask.

d. Have a beginning, middle, and end. Like any good story, starting and finishing a
presentation on the right note will make more of an impression. This formula will give
your presentation structure and the audience will find it easier to follow.

e. You can act naturally. Be true to yourself when you deliver your presentation; it will
allow the audience to connect and engage with you. It will be apparent if you are trying to
come across as someone you're not.

f. Make a visual impact. A picture is worth a thousand words, so use images that reinforce
your message and demonstrate your points clearly. Visuals provide an interesting and
stimulating backdrop to any presentation. Always make sure you dress to impress, too.

g. Less is more. Keep your messages clear and direct and make your tone punchy. You are
trying to appeal to a variety of people with a range of attention spans.

h. Practice and prepare. The more you look over what you are going to say, the easier it
will be for you to deliver a great presentation. Knowing your presentation affords you
more time to concentrate on other key things, such as eye contact, facial expressions and
gestures that emphasise your points.

i. Use your voice. Don't mumble - project. You must ensure that your voice reaches every
person in your audience. If they can't hear you properly people will switch off.

j. Don't let your audience distract you or put you off. Even if someone looks bored,
don't let it affect your confidence; it will show. Keep your shoulders straight, your head
up and remain focused.

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