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Innovation and less “more for less”

Published on July 2016 | Categories: Types, Creative Writing, Essays | Downloads: 45 | Comments: 0
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The ongoing challenge is how to innovate to find new alternatives that increase the value perception consumers have (something way beyond the simple idea of low price) and that would allow companies to run under higher margins, moving away from the “more for less” destruction route. By Marcos Gouvêa de Souza, CEO, GS&MD - Gouvêa de Souza

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The ongoing challenge is how to innovate to find new alternatives that increase the value perception consumers have (something way beyond the simple idea of low price) and that would allow companies to run under higher margins, moving away from the “more for less” destruction route. By Marcos Gouvêa de Souza, CEO, GS&MD - Gouvêa de Souza

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