Integrated Marketing Communication - Female Condoms
This is an integrated marketing communication project which we developed for marketing female condoms in India. It tries to understand the consumer mindsight and the problems faced for this particular product in India.
Content
Tonight’s Show With POOJA AWASTHI
CELEBRATING WOMANHOOD !!
I can’t understand why the front pages of newspapers can cover bird flu and swine flu and everybody is up in arms about that and we still haven’t really woken up to the fact that so many people infected with HIV are WOMEN.
Annie Lennox
TEASERS
LOGO
Your Safety. Your Life. Your Safety. Your Life. Take Control…
Take Control……
Dr. Roopa Shetty Sexologist and Gynac
The general population still thinks HIV is something that came in the 80’s and went away, or that it only affects the gay population or intravenous drug users.
Annie Lennox
Women who seek to be equal with men are the ones who make all the difference. Anonymous
PRE – LAUNCH PHASE
You can tell the strength of a nation by the WOMEN behind it’s men. Benjamin Disraeli
PRINT ADS
OUTDOOR ACTIVITIES
I do not wish women to have power over men but over themselves.
Mary Wollstonecraft Shelly
बड़ी दीदी सब जानती है …
BOMBARDMENT OF ACTIVITIES BILLBOARDS
BUS STANDS
PAAN SHOPS
BARBER SHOPS
PCO BOOTHS
SHG’S
CLINICSS
BUSES
The challenges surrounding HIV and AIDS are getting more complex and mature, and we just can’t stick our heads in the sand and say ‘it can’t happen to me.’
FACEBOOK https://www.facebook.com/pages/Scra mbled-Eggs YOUTUBE https://www.youtube.com/user/Scrambl edEggss13 WEBSITEhttp://scrambledeggss.weebly.com
MAIL- [email protected]
CELEBRATING WOMANHOOD !!
I can’t understand why the front pages of newspapers can cover bird flu and swine flu and everybody is up in arms about that and we still haven’t really woken up to the fact that so many people infected with HIV are WOMEN.
Annie Lennox
TEASERS
LOGO
Your Safety. Your Life. Your Safety. Your Life. Take Control…
Take Control……
Dr. Roopa Shetty Sexologist and Gynac
The general population still thinks HIV is something that came in the 80’s and went away, or that it only affects the gay population or intravenous drug users.
Annie Lennox
Women who seek to be equal with men are the ones who make all the difference. Anonymous
PRE – LAUNCH PHASE
You can tell the strength of a nation by the WOMEN behind it’s men. Benjamin Disraeli
PRINT ADS
OUTDOOR ACTIVITIES
I do not wish women to have power over men but over themselves.
Mary Wollstonecraft Shelly
बड़ी दीदी सब जानती है …
BOMBARDMENT OF ACTIVITIES BILLBOARDS
BUS STANDS
PAAN SHOPS
BARBER SHOPS
PCO BOOTHS
SHG’S
CLINICSS
BUSES
The challenges surrounding HIV and AIDS are getting more complex and mature, and we just can’t stick our heads in the sand and say ‘it can’t happen to me.’
FACEBOOK https://www.facebook.com/pages/Scra mbled-Eggs YOUTUBE https://www.youtube.com/user/Scrambl edEggss13 WEBSITEhttp://scrambledeggss.weebly.com
MAIL- [email protected]
