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Internal Assignment Applicable for April 2018 Examination
Integrated Marketing Communications
1) You are about to launch a product (you can select a product of your choice) in India. Using the customer-controlled market concept how will you ensure the success of that product? (10 Marks)
2) You have been assigned a role to market a deodorant by a well known company. How will you use and improve your personal selling skills to increase the market share of this brand? (10 Marks)
3) Case Study
Its not Tesla that scares Europe in electric-car race.
Electric car production in the European Union got a spur on Wednesday as EU regulators acted to close a technological gap with China by seeking stricter emission curbs on manufacturers such as Volkswagen and Fiat Chrysler Automobiles.
......................There is a huge gap between European Union, which invented the car, and developing countries, Canete said.
a. If India develops the Electric car and by 2030 all cars sold will be electric which media do you think is suitable to advertise from the Integrated marketing communication perspective? How would you plan to launch the car? (5 Marks)
b. What do you think the future of this industry will be? How can one leverage and grow the market share of electric vehicles? (5 Marks)
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