iPad

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APPLE iPAD 3  3 

History: The iPad iPad is  is a line of tablet computers designed, developed and marketed by Apple Inc. primarily as a platform for f or audio-visual media including books, periodicals, movies, music, games, and web content. Its size and weight falls between those of c contempora ontemporary ry smartphones and laptop computers. The iPad runs the same operating system as the iPod Touch and iPhone—and can run its own applications as well as iPhone applications. Without modification, the iPad will only run programs approved by Apple and distributed via the  Apple App Store (with the exception of programs that run inside the iPad's web browser). browser). Like iPhone and iPod Touch, the iPad is controlled by a multitouch display—a departure from most previous tablet computers, which used us ed a pressure-triggered stylus—as well as a virtual onscreen in lieu of a physical keyboard. The iPad a wireless area network ("Wi-Fi")keyboard c onnection connection to access local area networks and theuses Internet. Some local models also have a 3G wireless network interface which can connect to HSPA or EV-DO data networks and on to the Internet. The device is managed and synced by iTunes running on a personal computer via USB cable.  Apple released the first iPad iPad in April 2010, and sol sold d 3 million of the devices devices in 80 days. During 2010, Apple sold 14.8 million iPads worldwide representing 75 percent of tablet t ablet PC sales at the end of 2010.

iPAD 2  Apple Inc. CEO Steve Jobs unveiled unveiled the iPad 2, the second g generation eneration of the device, device, at a March 2, 2011, press conference, despite being on medical leave at the time.About 33% thinner than its predecessor, the iPad 2 has a better processor, a dual core Apple A5 that  Apple says is twice as fast as its predecessor for CPU operations operations and up to nine times times as fast for GPU operations. It includes front and back cameras that support the FaceTime video

 

calling application, as well as a three-axis t hree-axis gyroscope. It retains the original's 10-hour battery life and has a similar pricing scheme. The iPad 2 has been available for purchase, depending depending on stock availability, availability, since March 11, 2011, at Apple retail stores in the United States, as well as to United States customers shopping online at Apple's retail website. Sales forecast for Ipad 3.0: Capitalizing on its shrewd strategy, as well as its competitors’ stumbles, Apple Inc. is set to increase its iPad shipments at a faster rate than previously expected in 2011 and beyond, causing the global media tablet market to exceed growth expectations during the next few years, according to data from the IHS iSuppli Display Materials & Systems Service, from information and analysis provider IHS (NYSE: IHS). Global media tablet shipments now are expected to rise ris e to 60 million units in 2011, up 245.9 percent from 17.4 million in 2010. The previous forecast f orecast issued in May predicted shipments of 58.9 million for 2011. The new figures will help propel media tablet shipments to 275.3 million units in 2015, compared to the previous forecast for ecast of 262.1 million.

   Apple will ship 44.2 million million iPads in 2011, up from the previous forecast of 43.7 million. IHS lowered its forecast earlier this year in light of Apple’s initial iPad 2 production and supply challenges. With those supply issues resolved, Apple’s production now is firmly on track to meet the expected strong st rong second-half 2011 demand. IHS also revised its it s iPad forecast upward, with shipments expected to reach 120.1 million units in 2015, up from the previous outlook of 97.9 million.  Apple is expected to account account for 74 percent of media ta tablet blet shipments in 2011 2011 and 43.6 percent in 2015. This compares to the t he previous forecast of 64 percent in 2011 and 32 percent in 2015. IHS now believes Apple will account for f or the majority of ttablet ablet shipments through the year 2013, one year longer than the previous outlook.

 

Demand forecasts through surveys surveys(by (by Changewave): ○

A survey of 3,174 consumers to measure future demand for the iPad, and



A second survey of 153 new new iPad owners to discover their actual impressions impressions of the new tablet device.

Here is a brief look at the selected results from the report Future Demand Trends Consumer demand for the Apple tablet going forward is even stronger than the extraordinary pre-launch demand we recorded back in our February survey.  A total of 7% of respondents respondents now say they’re Very Likely  to  to buy an iPad and another 13% say they are Somewhat Likely  –  – the highest level of consumer interest we’ve seen to date, and far surpassing February’s pre-launch demand survey (4% Very Likely ; 9% Somewhat Likely ). ).

Survey of e-reader market:  A close-up look at the e-Reader e-Reader market to gauge the iPad’s iPad’s impact shows the iPad profoundly shaking up this market.  As part of the survey, 245 respondents respondents identified themselves as cu currently rrently owning an eReader. The following series of questions were asked to the respondents:

 

Which of the following eBook Readers do you currently own? Current Survey May ’11  ’11  Kindle (Amazon)

62%

iPad (Apple)

16%

Sony Reader (Sony)

7%

 A Smart Phone with eBook eBook Capability

7%

Nook (Barnes & Noble)

3%

Other

7%

 Among e-Reader owners the Amazon Kindle (62%) (62%) remains the leader by a wide wide margin, but we note that the t he Apple iPad (16%) is already registering a 16% share of the e-Reader market just weeks after its initial release.

New owners weigh in on their iPAD’s i PAD’s 153 new Apple iPad iPad owners were asked a series of questions to garner garner their reactions to the new tablet device – beginning with their level of customer satisfaction. Overall, how satisfied are you with the Apple iPad?

In terms of overall satisfaction, the vast majority of owners believe the iPad is delivering on its promises – with three-in-four (74%) saying they’re Very Satisfied  with  with their new tablet, and another 17% say they’re Somewhat Satisfied . The iPad ratings are nearly identical to the highest rated Smart Phone among consumers – the Apple iPhone. But we note that t hat Apple has now reached these nosebleed levels with a brand new product.

 

  Top Likes and Dislikes Likes Owners were asked what they t hey liked best and disliked most about their new iPads.

Screen Size and Quality  (21%)  (21%) top the list of iPad likes, followed by Ease of Use (15%), Use (15%), the Overall Size and Weight  (12%),  (12%), and Portability  (10%).   (10%).  Dislikes

The top dislike reported by new owners was Lack of Adobe Flash (11%), Flash (11%), followed by Internet Connectivity Issues (9%) Issues (9%) and Poor Screen Visibility/Keeping it Clean (9%). Clean (9%).

Features of iPAD 3 over iPAD 2: ●

Retina Display:  Display:  iPad 3 with a retina display will offer a resolution of 2048×1536 pixels.   pixels.



SD Card Slot: Apple Slot: Apple iPad 3 will have an SD card slot.

 

  ●

Improved HDMI: iPad 3 to have an HDMI port that eliminates additional requirement of the Apple digital AV adapter.  adapter. 



Camera Flash: A Flash: A camera with flash 5 Mp(rear) and 8 Mp(front)  Mp(front) 



Thunderbolt: The iPad 3 will have a Thunderbolt port. That will offer power, video Thunderbolt: The and data connectivity using the same connector at lightning speed.  speed. 



Wireless Synchronize:  Synchronize:  iPad 3 will offer wireless sync of content rather than the traditional wired connectivity.  connectivity. 

Other Competitors: While Apple has deftly played its hand in the media tablet market, its continued dominance also reflects the inability of competitors to mirror the iPad’s success. As a result, IHS has reduced its shipment outlook for alternative tablets at the same time that the iPad forecast f orecast was adjusted. The latest and most dramatic example of the t he struggles of Apple’s tablet rivals came last week with Hewlett-Packard Co.’s announced exit from the tablet space and instead review opportunities to license its Web OS software to others. The move came just 14 months after HP acquired Palm Inc., whose operating system served s erved as the basis of HP’s tablet product. Makers of tablets using Android and other operating systems are encountering slower-thanexpected sales for their products and facing f acing other challenges, including lagging development of content and applications for their products. Tactics to further dominate tablet market: To follow a four-fold strategy, 1. Strong marketing and retail expansion not only in China but also other developing economies, as well as the continuing c ontinuing innovation of the tablet platform.The expansion into China also will boost iPad sales in the first quarter, during the New Year holiday season. With the first quarter normally a slow sales season outside of Asia, the China sales will serve to smooth out the normal first-quarter fir st-quarter sales dip suffered by electronics makers following the Christmas selling season in the West. 2. Benefiting from peripheral advertising, with content providers promoting their iPadenabled contents. 3. Be the early favorite in the education space, a factor that will help to boost sales during the third-quarter back-to-school season. 4. Increasing the focus on information inf ormation technology (IT) support staff, in rresponse esponse to growing interest in Apple products from corporate markets.

 

 

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