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APPLE iPAD 3

History: The iPad is a line of tablet computers designed, developed and marketed by Apple Inc. primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. Its size and weight falls between those of contemporary smartphones and laptop computers. The iPad runs the same operating system as the iPod Touch and iPhone—and can run its own applications as well as iPhone applications. Without modification, the iPad will only run programs approved by Apple and distributed via the Apple App Store (with the exception of programs that run inside the iPad's web browser). Like iPhone and iPod Touch, the iPad is controlled by a multitouch display—a departure from most previous tablet computers, which used a pressure-triggered stylus—as well as a virtual onscreen keyboard in lieu of a physical keyboard. The iPad uses a wireless local area network ("Wi-Fi") connection to access local area networks and the Internet. Some models also have a 3G wireless network interface which can connect to HSPA or EV-DO data networks and on to the Internet. The device is managed and synced by iTunes running on a personal computer via USB cable. Apple released the first iPad in April 2010, and sold 3 million of the devices in 80 days. During 2010, Apple sold 14.8 million iPads worldwide representing 75 percent of tablet PC sales at the end of 2010.

iPAD 2 Apple Inc. CEO Steve Jobs unveiled the iPad 2, the second generation of the device, at a March 2, 2011, press conference, despite being on medical leave at the time.About 33% thinner than its predecessor, the iPad 2 has a better processor, a dual core Apple A5 that Apple says is twice as fast as its predecessor for CPU operations and up to nine times as fast for GPU operations. It includes front and back cameras that support the FaceTime video

calling application, as well as a three-axis gyroscope. It retains the original's 10-hour battery life and has a similar pricing scheme. The iPad 2 has been available for purchase, depending on stock availability, since March 11, 2011, at Apple retail stores in the United States, as well as to United States customers shopping online at Apple's retail website. Sales forecast for Ipad 3.0: Capitalizing on its shrewd strategy, as well as its competitors’ stumbles, Apple Inc. is set to increase its iPad shipments at a faster rate than previously expected in 2011 and beyond, causing the global media tablet market to exceed growth expectations during the next few years, according to data from the IHS iSuppli Display Materials & Systems Service, from information and analysis provider IHS (NYSE: IHS). Global media tablet shipments now are expected to rise to 60 million units in 2011, up 245.9 percent from 17.4 million in 2010. The previous forecast issued in May predicted shipments of 58.9 million for 2011. The new figures will help propel media tablet shipments to 275.3 million units in 2015, compared to the previous forecast of 262.1 million.

Apple will ship 44.2 million iPads in 2011, up from the previous forecast of 43.7 million. IHS lowered its forecast earlier this year in light of Apple’s initial iPad 2 production and supply challenges. With those supply issues resolved, Apple’s production now is firmly on track to meet the expected strong second-half 2011 demand. IHS also revised its iPad forecast upward, with shipments expected to reach 120.1 million units in 2015, up from the previous outlook of 97.9 million. Apple is expected to account for 74 percent of media tablet shipments in 2011 and 43.6 percent in 2015. This compares to the previous forecast of 64 percent in 2011 and 32 percent in 2015. IHS now believes Apple will account for the majority of tablet shipments through the year 2013, one year longer than the previous outlook.

Demand forecasts through surveys(by Changewave): ○ ○ A survey of 3,174 consumers to measure future demand for the iPad, and A second survey of 153 new iPad owners to discover their actual impressions of the new tablet device.

Here is a brief look at the selected results from the report Future Demand Trends Consumer demand for the Apple tablet going forward is even stronger than the extraordinary pre-launch demand we recorded back in our February survey. A total of 7% of respondents now say they’re Very Likely to buy an iPad and another 13% say they are Somewhat Likely – the highest level of consumer interest we’ve seen to date, and far surpassing February’s pre-launch demand survey (4% Very Likely; 9% Somewhat Likely).

Survey of e-reader market: A close-up look at the e-Reader market to gauge the iPad’s impact shows the iPad profoundly shaking up this market. As part of the survey, 245 respondents identified themselves as currently owning an eReader. The following series of questions were asked to the respondents:

Which of the following eBook Readers do you currently own? Current Survey May ’11 Kindle (Amazon) iPad (Apple) Sony Reader (Sony) A Smart Phone with eBook Capability Nook (Barnes & Noble) Other 62% 16% 7% 7%

3% 7%

Among e-Reader owners the Amazon Kindle (62%) remains the leader by a wide margin, but we note that the Apple iPad (16%) is already registering a 16% share of the e-Reader market just weeks after its initial release.

New owners weigh in on their iPAD’s 153 new Apple iPad owners were asked a series of questions to garner their reactions to the new tablet device – beginning with their level of customer satisfaction. Overall, how satisfied are you with the Apple iPad?

In terms of overall satisfaction, the vast majority of owners believe the iPad is delivering on its promises – with three-in-four (74%) saying they’re Very Satisfied with their new tablet, and another 17% say they’re Somewhat Satisfied. The iPad ratings are nearly identical to the highest rated Smart Phone among consumers – the Apple iPhone. But we note that Apple has now reached these nosebleed levels with a brand new product.

Top Likes and Dislikes Likes Owners were asked what they liked best and disliked most about their new iPads.

Screen Size and Quality (21%) top the list of iPad likes, followed by Ease of Use (15%), the Overall Size and Weight (12%), and Portability (10%). Dislikes

The top dislike reported by new owners was Lack of Adobe Flash (11%), followed by Internet Connectivity Issues (9%) and Poor Screen Visibility/Keeping it Clean (9%).

Features of iPAD 3 over iPAD 2: ● Retina Display: iPad 3 with a retina display will offer a resolution of 2048×1536 pixels. SD Card Slot: Apple iPad 3 will have an SD card slot.





Improved HDMI: iPad 3 to have an HDMI port that eliminates additional requirement of the Apple digital AV adapter. Camera Flash: A camera with flash 5 Mp(rear) and 8 Mp(front) Thunderbolt: The iPad 3 will have a Thunderbolt port. That will offer power, video and data connectivity using the same connector at lightning speed. Wireless Synchronize: iPad 3 will offer wireless sync of content rather than the traditional wired connectivity.

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Other Competitors: While Apple has deftly played its hand in the media tablet market, its continued dominance also reflects the inability of competitors to mirror the iPad’s success. As a result, IHS has reduced its shipment outlook for alternative tablets at the same time that the iPad forecast was adjusted. The latest and most dramatic example of the struggles of Apple’s tablet rivals came last week with Hewlett-Packard Co.’s announced exit from the tablet space and instead review opportunities to license its Web OS software to others. The move came just 14 months after HP acquired Palm Inc., whose operating system served as the basis of HP’s tablet product. Makers of tablets using Android and other operating systems are encountering slower-thanexpected sales for their products and facing other challenges, including lagging development of content and applications for their products. Tactics to further dominate tablet market: To follow a four-fold strategy, 1. Strong marketing and retail expansion not only in China but also other developing economies, as well as the continuing innovation of the tablet platform.The expansion into China also will boost iPad sales in the first quarter, during the New Year holiday season. With the first quarter normally a slow sales season outside of Asia, the China sales will serve to smooth out the normal first-quarter sales dip suffered by electronics makers following the Christmas selling season in the West. 2. Benefiting from peripheral advertising, with content providers promoting their iPadenabled contents. 3. Be the early favorite in the education space, a factor that will help to boost sales during the third-quarter back-to-school season. 4. Increasing the focus on information technology (IT) support staff, in response to growing interest in Apple products from corporate markets.

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