IT TAKES A MILLION VOICES TO #BRINGDOWNTHEKING

437 Madison Avenue New York NY 10022 T 212 415 2000 F 212 415 3414 [email protected] www.ddb.com

Registered numbers, office and regulatory authority details as required

Press Release
FOR IMMEDIATE RELEASE

IT TAKES A MILLION VOICES TO #BRINGDOWNTHEKING

SKY Television and DDB New Zealand use the power of social media to topple
Game of Thrones character, King Joffrey

Date: April 3, 2014
Location: New York, NY

ln anLlclpaLlon of Lhe launch of Lhe fourLh season of Lhe culL 1v serles !"#$ &' ()*&+$,,
uu8 new Zealand and SoPo, Sk? new Zealand's premlum enLerLalnmenL channel, are glvlng
audlences across Lhe globe a unlque opporLunlLy Lo brlng down one of Lhe mosL haLed
flcLlonal characLers of all Llme, klng !offrey.

1hrough an experlenLlal and soclal medla evenL, !"#$ &' ()*&+$, fans are challenged Lo
use Lhelr collecLlve volces Lhrough Lhe power of soclal medla Lo Lopple Lhe klng, uslng Lhe
hashLag #brlngdownLheklng.

uu8 has coordlnaLed Lhe producLlon of a glanL seven meLer sLaLue of klng !offrey, wlLh Lhe
help of producLlon company, llnch, whlch has been erecLed ln AoLea Square, one of
Auckland's largesL publlc squares. 1he sLaLue has a rope poslLloned around Lhe klng's neck,
aLLached Lo a wlnch, and fans are encouraged Lo pull Lhe sLaLue down by uslng Lhe hashLag
on 1wlLLer. WlLh every LweeL, Lhe sLaLue wlll be one cog closer Lo Loppllng.

1ravls uunbar, Sk?'s dlrecLor of programmlng says, º!"#$ &' ()*&+$, ls a worldwlde
phenomenon and klng !offrey ls qulLe posslbly Lhe mosL haLed flcLlonal Lelevlslon characLer
of all Llme. lL's exclLlng Lo glve fans an opporLunlLy Lhey are dylng for, Lo asslsL ln Lhe demlse
of Lhe klng of Lhe lron 1hrone."

ºllrsL we saw a glanL 40-fooL-long dragon skull wash up on a beach ln uorseL, Lngland* and
now lL's new Zealand's Lurn Lo spark Lhe fury," uunbar adds.

Shane 8radnlck, uu8 LxecuLlve CreaLlve ulrecLor, explalns, ºlL's greaL Lo be worklng wlLh
cllenLs LhaL wanL Lo creaLe ldeas LhaL brlng Lhe flcLlonal, dlglLal and real world's LogeLher.
LeL's brlng Lhe basLard down!"

lans wlll be able Lo sLay abreasL of Lhe campalgn progress and 1wlLLer feed vla
437 Madison Avenue New York NY 10022 T 212 415 2000 F 212 415 3414 [email protected] www.ddb.com

Registered numbers, office and regulatory authority details as required


brlngdownLheklng.com and waLch as Lhe boy-klng sLaLue evenLually falls vla Lhe webcam
llve sLream.

"#$%& ''(
uu8 Worldwlde (www.ddb.com) ls one of Lhe world's largesL and mosL awarded adverLlslng
and markeLlng neLworks. ln 2012 uu8 was named AdverLlslng neLwork of Lhe ?ear
by !"#$"%&'( as well as Agency of Lhe ?ear and ulglLal Agency of Lhe ?ear
by )*+"*,&- magazlne. AL Lhe presLlglous 2013 Cannes lnLernaLlonal lesLlval of CreaLlvlLy,
uu8 won 93 Llons, Lhe mosL ever for Lhe neLwork. ln addlLlon, ./, 12'' 3,$4+* has llsLed
uu8 as one of Lhe 1op 3 Clobal neLworks for 12 of Lhe lasL 13 years. 1he agency's cllenLs
lnclude volkswagen, Mcuonald's, unllever, Mars, !ohnson & !ohnson, and Lxxon Mobll,
among oLhers.

lounded ln 1949, uu8 ls parL of Lhe Cmnlcom Croup (n?SL) and conslsLs of more Lhan 200
offlces ln over 90 counLrles wlLh lLs flagshlp offlce ln new ?ork, n?.

"#$%& )*+,-$* ./$%0 1+-2
Cmnlcom Croup lnc. (n?SL-CMC) ls a leadlng global markeLlng and corporaLe
communlcaLlons company. Cmnlcom's branded neLworks and numerous speclalLy flrms
provlde adverLlslng, sLraLeglc medla plannlng and buylng, dlglLal and lnLeracLlve markeLlng,
dlrecL and promoLlonal markeLlng, publlc relaLlons and oLher speclalLy communlcaLlons
servlces Lo over 3,000 cllenLs ln more Lhan 100 counLrles.
lor furLher lnformaLlon on Cmnlcom and lLs brands, please vlslL www.omnlcomgroup.com.

# # #
3$+&4-&5
Llelsha 8almer
Senlor AccounL Manager, Mango CommunlcaLlons
Lmall: Llelshab[Lhlslsmango.co.nz
1 +64 9 374 3483 M +64 27 690 1222



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