Jay

 

 

A

 

Summer internship programme report On

“CUSTOMER SATISFACTION”  

JAYAASHISH SETHI (Director I/C)

Gujarat Technological University (In partial fulfillment fulfillment of the requirement requirement of the Summer internship internship programme, programm e, Masters of Business Administrati Administration on Program Program –   –  2010-12)  2010-12) Batch –  Batch  –  2010-12

PROJECT INCHARGE :-  Mr. Virendra Chavda

Date –  Date  –  11/07/2011  11/07/2011

Submitted By:  NAME:- Varsadiya R Rahul ahul K Kasturbhai asturbhai ENR.NO:-107390592072 MBA SEM- II

 

 

PREFACE The project report has been as a part of the   M.B.A. studies. Here we have to  prepare a report on the customer satisfaction in the organization or the company. Generally we have to study about production department, marketing department, Research and development department which is known as quality control and quality analyses, sales department, financial department, H.R.M. department etc. so, with this intension in the mind and to take practical knowledge of the organization or the company i have select Himalaya engg.  

In the Himalaya engg. I have taken best practical knowledge about the customer satisfaction. We have made this project with the help of the web-site of the company and with the support of MR. VIRENDRA CHAVDA  who is the project incharge and good behavior  person he has no ego of his position in the company.

 

 

ACKNOWLEDGEMENT

It  was opportunity golden like Himalaya engg.  engg. Andmy prepared projectand report on chance it with to thevisit helpthe of company the company web-site and with the help of the project incharge Mr. virendra chavda  chavda  who is very simple and knowledgeable person and he has no ego of his position in the company and he has given necessary information about the company regarding our project report. He has given us to visit the company with good co-ordination of his employee.

During my industrial visit I had seen the production of the company on the large scale and I get the knowledge that money can not do production or any other work of the with company only good behavior and best co-ordination make allwith the work successful minimum amount of money because good relation employee is the key factor of the success of the company.

With the help of industrial visit I have collect the good information of the organization and I know the how I can be the successful suc cessful person in the life.

 

 

EXECUTIVE SUMMARY The report contains four main bifurcations it starts with the introduction about the topic “Role of celebrity in advertisement & its effectiveness” which includes introduction about the advertisement, introduction about the celebrity and various forms of celebrity etc these chapters  built a strong base for the th e start of the report. Then it is continued with the description of research methodology used by researcher for carrying out all survey i.e. the primary as well as observational survey. Researcher have also included the literature review on the topic so as to know the findings of other researchers in the past p ast on the same topic. The next section includes the survey done by us; researcher have carried out two survey observational survey and primary survey. For Observational survey researcher have observed three different media’s and kept a constant note on the advertisements appearing in these media’s for a specific period of time. Researcher have selected newspapers, magazines and television for this survey as these are the not commonly used media by the purchasers of product while or  before purchasing any product as well as y the advertisers for advertising there products. Then researcher have analyzed each media on the basis of our observation and for presenting better view of our findings researcher have presented it with the help of graphs and tables. In case of primary analysis researcher have include three categories for getting clearer  picture of our report. Researcher have included retailer’s survey, expert survey and customers’ survey. The data from all the three sample unit has been collected in for of structure questionnaire, which has being analyzed by using the software SPSS as well as MS Excell simple graphs, charts have been included to get clear picture besides this cross tabulation , chisquare and T- test has been done.

 

 

TABLE OF CONTENTS Chapter No.

Particulars Preface

1

Acknowledgement Executive summary Objective of the report Table of content General information Introduction Research Methodology

2

Company Overview  Name of product Market Research

3

Literature review Definition of celebrities and types Types of celebrity & their impact on brand Primary Analysis of Consumer/retailers/employees Consumer/retailers/employe es Finding Conclusion Bibliography Annexure

4 5 6

Page No.

 

 

 

 

COMPANY COMPANY BRIEF  BRIEF

  Emphasizing on quality and reliability, we are an eminent manufacturer and exporter of



a wide range of road construction machines & equipment.  We were established in the year 1995 making constant progress today we have spread our wings as a reliable name across the  and globe. 

 

Setting benchmarks in the industry, we believe in providing high performing products that yield better results. These road construction equipment are made from superior quality raw materials and conform to the international quality standards.  In order to offer optimal and consistent output,  we have designed and fabricated machines that befit the varied requirements of the clients in this industry. 

 

 

Our Vision

  Making rapid progress in the road construction industry, we are completely



focused towards offering best quality machines to our clients. 

  In order to meet the increasing industrial challenges, we incorporate the new and advanced production techniques.

  Through our constant innovation program and intensive R&D, we have are



committed to find new and better ways wa ys of fulfilling our customer’s need. need.

 

 

PLANT LAYOUT CHART GATE

SECURITY ROOM

OFFICE

FINANCE DEPARTMENT

LABOUR ROOM

LABOUR ROOM

PLANT (CYLINDER) (PAINTING) (PACKING)

SALES DEPARTMENT

MARKETING DEPARTMENT PRODUCTION DEPARTMENT SIZE:-244’*96’ SIZE:244’*96’  

CANTEEN

Q.C. DEPARTMENT & R. & D. SECTION

H. R. M. DEPARTMENT VEHICAL PARKING ZONE KITCHEN GODOWN GARDEN

 

 

ORGANISATION CHART

Chairman

Managing Director

Executive Director

President-INDIA

Finance

Production 

Materials

Export

Marketing

R&D

 

 

INTRODUCTION Marketing management is the process of planning, executing the conception,  promotion and distribution of idea, goods and services to create exchange that satisfy individual and organizational goal. it is that types of function when can not be separately from other function of organization without marketing the organization does not need to produce if  production function is high and marketing ma rketing function is low than firm can not get adequate adequ ate return from its investment so marketing does not include only selling activities which have some concerned with product. Product is the bundles of attributes, which gives satisfaction to the need or want to customers. Marketing may be defined as the process of exchange between seller and buyer. it involves a number of inter related activities designed to plan, program, promote, distribute and need of both the parties in exchange transaction.

In other word marketing means the key to achieve it’s organizational goals consists of the company being more effective than competitors in creating, delivering and communicating customer to it chooses target market. P. Koteler defines marketing as “the human activity directed at satisfying needs and wants through exchange process.”  process.”   Toppled, a recently incorporated as a company has been successful in capturing a large national as well as international market. Marketing also includes advertising selling, sales promotion effort, distribution of goods and services product planning and implementation of product can not only be feasible items but services and ideas also be regard rega rd as product.

 

 

MEANING OF MARKETING DEPARTMENT

“Marketing is the process of planning and executing. The concept of marketing is pricing, distributing of good and services and ideas to create exchange that satisfy individual and organization goals” A social and managerial process by which an individual and groups obtain what they need and want though creating and exchanging products and value having with others.

Marketing is typically seen as the creating promotion and delivering goods and service to customer and business. Mainly the marketing of any company involves the different entries, their goods, services, experiences, properties, organization’s information and ideas. The product concepts hold also that the consumer will also favour those products that offer the most quality performance and innovative features.

 

 

MARKETING FUCTION ANALYSIS

Marketing is only function, which directly deals with consumer. The heart of modern marketing is creating customer values and satisfaction. The common definition of marketing is delivery of customer satisfaction profit. The main goal of marketing is to attract new consumer by providing superior values and to keep current customer by delivery satisfaction.

Marketing is so basic that it can’t be consider a separate function. It is the whole  business seen from the viewpoint of its final result result that is from the customer viewpoint. Marketing is the analysis planning implementation and control of programmers designed to bring about desired exchanges with target audiences for the purpose of personal mutual gain. It relies heavily on the adoption and co-ordination of product, price, promotion and  place for achieving effective response. Marketing is helpful for company to introduce its product in the market and through marketing we can know that where our product requires and we can develop the need of our product in the different area through the ability and our skill to introduce our product in the good way and we can make the customer to buy our product. In this company sales its product with the help of the marketing department and through the best quality of product. This company makes good quality of product so it has to spend fewer amounts on the marketing department. This is pride for any company.

 

 

DISTRIBUTION NETWORK

Most producers work with marketing intermediaries to bring their products to market. The marketing intermediaries make up a marketing channel also called distribution channel. Distribution channel are sets of interdependent organization involved in the  process of making a products or service available for use or consumption. A zero level of channel also called a direct marketing channel consists of a manufacturer selling directly to the final customers. A one level of channel; contain co ntain one selling intermediary such as retailer to the final customers. A two level channel two intermediaries are typically wholesaler and retailer. A three level channel are typically wholesaler, retailer and jobber in between.

 

 

MARKETING SEGMENTATION Market segment is most important tools of marketing. This concept of market segmentation is based on commodities of homogeneous market. Market may consist of buyer and buyers differ in many ways. Market can be segment in a number of ways. Market segmentation means to divide whole market into small submarkets on the basis of variable. Generally market can segment by four bases namely geographic segmentation demo graphic segmentation, psychological segmentation and behavioral segmentation.

It is most necessary for any organization to select on sub market from various markets because to serve or sell our products in particular segment because any organization can not be able to realize and under stand need or want of whole market 7 buyer of particular segment.

Market segment represents a group of customer having common characteristic of  product.

 

 

Our Range Of Machines:We manufacture a wide collection of road construction machines and equipment that is durable in quality and long lasting in nature. Precision engineered, these products at our unit are known and trusted for their efficiency and durability. Our range of machines and equipment includes: • Drum Mixers  Mixers  • Paver Finishers  Finishers  • Wet Mix Plant  Plant  • Bitumen Pressure Distributor   • Asphalt Mix Plant  Plant  • R eversible eversible Drum Mixer • Mechanical Sprayer  

 

 

Quality:  Synonymous with quality as well as performance, we have h ave always been conscious about



the products that we offer. We believe in offering highly efficient machines and equipment and hence have adopted different advanced techniques. We ensure that all our  products conform to the international standards in terms of • Quality  Quality  • Efficiency  Efficiency  • Reliability  Reliability  • Durability  Durability  • Resistance against corrosion  corrosion  • Resistance against adverse climatic conditions.

 

 

Our Manufacturing Facility Delivering a large number of road construction machines, we are empowered with a state-of-theart manufacturing unit. Through our efficient production techniques and advanced machines, we are capable of meeting our target production with full accuracy and quality. Our unit is segregated in different departments like: • Quality check   • Designing  Designing  • Fabrication  Fabrication  • Assembling  Assembling  • Finishing  Finishing  • Polishing  Polishing  Our unit is supported with our own heat treatment plant where stress reliving and annealing  processes are carried out. Besides all the machines, we are also supported with latest technology to come up with a range of innovative products.

 

 

Our Engineering Team Our team has been an important strength of our success. Our team comprises of experienced engineers, marketing managers, R&D specialists, quality experts and packaging specialists. We also have a number of technical staff who function as helping hands to the engineer to carry out various

production

process

efficiently

.

Experienced and competent, our engineers are capable of executing the different prestigious  projects efficiently within the lead time. Our engineering wing regularly design and develop superior designs and can easily manufacture machines that meet the required specifications of the clients.

 

 

Research & Development   Our extensive research and development processes have helped us come up with new



machines that are high performing. This unit also help us adopt various production management techniques that increases our production rate and simultaneously help us maintain the quality of our products.

  The R&D wing often comes up with suggestions to modify the designs and come up with



various compact designs. The frequent researches and surveys have helped us knowing the quality of our products and improve on areas where required.

 

 

Complete Customer Satisfaction

Through range constant of machines, we have a large number of clients in different countries.our Wewide maintain vigilance and been comeserving up with high performing road construction machines that provide maximum benefits to the clients. Our cost effective rates, transparent deals, quality management approach and ability to meet the deadlines has led us to establish our  presence on the global map.

 

 

Asphalt Drum Mixer Plant Capable of working efficiently in adverse conditions, our range of drum mixer are made by our expert engineers using state-of-the-art technology. Assuring the clients of higher output, our range of machines are require less maintenance and are also easy to operate. Our range of machines are mounted on four pneumatic wheels and also come with four built in lockable  pipe jacks. We offer our drum mix  plants with unique load cell based digital weighing and digital water control system.

 

 

Asphalt Drum Mix Plant (Automatic)

Our range of drum mixer are durable in quality and yield better output to our clients. Our machines require minimum maintenance and easy to operate. Mounted on four pneumatic wheels, these machines are offered with four built in lockable pipe acks. These plants come with unique load cell based digital weighing. Our drum machines come with digital water control system.

 

 

Drum Mix Plant With Air Pollution Control Unit

We fabricate a wide range of drum mixers that are durable in quality. Yielding better output to our clients, our range of machines require less maintenance. These machines are designed to  perfection and are easy to operate. These machines are mounted on four pneumatic wheels and are offered with four built in lockable pipe jacks. Available with unique load cell based digital weighing, our highly efficient drum machines also come with digital water control system.

 

 

Construction Equipments

We are offering all kinds of road construction equipments like: - Wet mix plant - Mechanical Broom - Mini drum mix plant - Bitumen pressure distributor - Reverse drum mixture - Cement concrete batching machine - Mechanical trolley muting sprayer - Drum mix asphalt plant - Mechanical paver finisher etc. * Features: - Effective and advanced - Excellent operational capacity - Easy installation - Wear and tear resistance - Qualitative and efficient - Made up of premium quality material - Minimum maintenance - Cost effective etc. * Application: Used in various construction industries. * Delivery: Prompt. * Packaging: Durable and safe packaging as per the client's requirement and specification. * Customization: Deliver customized products as per the client's requirement. * Quality certification: An ISO 9001:2000 certified company. * Year of establishment: 1995. * Clients: Spread all across the globe.

 

 

FORM OF ORGANIZATION & SIZE OF UNIT

  In India , there are different kinds of organization like ; Private , Public ,



Partnership, Joint stock company and Sole Proprietorship etc. Himalaya engg. is a Private Limited Company. This Organization has enough capital and latest technological machinery for day to day production .

  Crystal



Glazes is certified company according to Company’s Act 1956 . This Organization Organization is also ISO ISO 9001:2000 KPMG and it is totally fit to all International Quality Standards.

  There are three types of the Organization like ; Small Scale Unit , Middle



Scale Unit and Large Scale Unit.

 

 

Company Details

Year of Establishment 

1997

Legal Status of Firm 

Partnership Firm Registered under Indian Partnership Act 1932

D&B D-U-N-S Number 

65-026-9314

Income Tax Registration No.  

AACFH4218D

State Sales Tax No. 

24040703837

Excise Registration No. 

AACFH4218D XM 001

Nature of Business 

Manufacturer Exporter

 

 

 

 

MARKET RESEARCH

“Marketing research is the systematic design, collection, analysis and reporting of data and finding relevant specific marketing situation facing the company”   company” The above definition is given by the Philip kottler. The most widely used definition of marketing research is that AMERICAN MARKETING ASSOSIATION, which has define the systematic gathering and analysis of data about problem relating to the marketing and service.

 

 

RESEARCH OBJECTIVE

The main aim of the marketing is to meet and satisfy target consumers need and wants. The field of marketing research studies how to individuals group and organization select, buy use and dispose of goods, services, ideas or experience to satisfy their needs and desires.

In marketing distributor is very important. The company, which is not having good distributor, can create problems for product in the market. So, main aim is to find and the satisfaction level of retailers about distributor of machinary. mach inary.  

To find out the satisfaction level of retailer about distributor.

 

To find out the problem the retailers are suffering from the distributor.

 

What effect did good distributorship on the sale of product?

  The characteristics or distributor like regularity, marketing effort, any

schemes given by distributor did ef effect fect on the sale of product.  

Access the company’s distributor on the different retailer’s views.  views. 

  To know whether the distributor should be changed or not and if yes than

which distributor should be changed ?

 

 

RESEARCH DESIGN

A research design is the plan strategy of investigation conceived so as to obtain answer to reserved question and to contact variance. Various authors have classified the designed in different ways. Different types of research designed have emerged on account of the different prospective from which a researcher study can be viewed. While observation and focus groups are best situated for exploratory research survey are best suited for descriptive research. I undertake surveys about retailer knowledge, beliefs, preference, and satisfaction and so on to measure these magnitudes in the general population. Descriptive study could be taken up when he is interested in knowing the  proportion of people in a given population we have behaved in particular manner making project of certain things or determining the relationship between two or more variables. Descriptive studies can be divided into to broad categories cross sectional studies are of two types field study and survey data on number of characteristics of sample elements are collected and analyzed.

 

 

SAMPLING PLAN

When the researcher undertakes a survey, it is not possible to cover the wide  population. The marketing researcher has to answer basic questions which are as under:

It is the aggregate of all the elements defined prior to selection of the sample. It is necessary to define population in terms of (i) Element (ii) sampling units (iii) Extent

     

Element : machinary Sampling unit : machinary retailers & consumers Extent : mehsana city

 

 

 

 

A SURVEY ON CONSUMERS OF MACHINARY IN MEHSANA CITY

Q-1 How man many y brands of machinary you kno know w?   Brand

Response

Apollo

25

Tata

22

Both

43

Any other

10

Total

100

45

apollo

40

tata

35

Both

30 25

Any other 

20 15 10 5 0 Response

Out of 100% consumers 25% consumers know about only machinery  as it is market leader and it’s advertising and promotion schemes are very aggressive. This generally satisfies the middle upper and upper segments of customers.

 

 

Q-2 From which place you purchase mach machinary inary ?

Place

Response

Wholesalers

31

Retailers

55

Direct from

14

Total

100

Company

60

Wholesalers

50 Retailers 40 Direct from Company

30 20 10 0 Response

Out of 100% consumers around 55% of consumers buy the machinery from the Retailers and 27% consumers buy the  machinery  from Wholesalers and Remaining 18% consumers buy the machinery direct from company.

 

 

Q-3 For purchasing purchasing machinery which which factors do you you take in mind?

 

Particular

Response

Quality

54

Price

27

Brand Image

14

Other

05

Total

100

60 55 50 45 40 35 30 25 20 15 10

Quality Price Brand Image Other 

5 0 Response

According to retailers customers are more concerned to a product quality which influences the all most around 54% retailers say the same.Indian market is very price sensitive. According to retailers about 27% of customers are  buying product for its lower price. Advertising and branding also has effect on the product buying decisions.

 

 

Q-4 According to you you which type of promoti promotion on the compan company y should do for promoting the sales ?

Types of schemes

Response

Scratch card schemes

46

Free gift

24

Less price

10

Lucky draw

20

Total

100 Scratch card schemes Free gift

50 45 40 35

Less price

30

Lucky draw

25 20 15 10 5 0 Response

Scratch card scheme are very popular among the customers generally scratch and contains direct cash rebate on the machinary or free gift like pens, key chains, goggles, which is directly given to customer. Free gift are very similar but they are assured like pens, key chains.

 

 

Q-5 Are you satisfied satisfied with the retailers retailers distribu distribution tion services ?

Satisfaction

Response

Highly Satisfied

32

Satisfied

64

Dissatisfied

04

Total

100

60

Highly Satisfied

55 50 45 40 35 30 25 20 15 10 5 0

Satisfied Dissatisfied

Response

About 64% consumers are satisfied with the retailers distribution services and 32% consumers are highly satisfied and only 4% consumers are not satisfied with the retailers distribution services.

 

 

Q-6 According to your point of view which is the best ben benefit efit you get from the retailers. Types of benefits

Response

Less price

22

Better quality

36

Free home delievery

24

Other rewards

18

Total

100

60

Less price Better quality

50

Free home delievery Other rewards

40 30 20 10 0 Response

Consumers get the different benefits like less price, better quality, free home delievery and other rewards etc. But most of the consumers (36%) believe that  better quality is the best benefit from the retailers. Besides less price (22%), free home delievery (24%) & other rewards (18%) are also good benefits for the consumers from the retailers.

 

 

A SURVEY ON RETAILERS OF MACHINARY IN MEHSANA CITY Q-1 Number of m machinery achinery custom customer er that visit your outlet per day ? No of Customer 0-05

Response 08

06-10

14

11-15

33

16-20

26

21 & above

19

Total

100

50 45 40 35 30 25 20 15

00-05 06_10 11_15 16-20 21 & above

10 5 0 Response

About 19% retailers are having more then 20 customers visit per day. And other side 33% of total retailers have 11-15 customers per day. So we can say most of the retailers have 11-15 customers per day for purchasing machinery.

 

 

Q-2 Your average sale per d day. ay.  No. of Boxes

Response

0-50

32

51-100

42

101 & above

26

Total

100

45 40 00-50 35 51-100

30

101 & above

25 20 15 10 5 0 Response

Sample average is 0-50 . According to research each counter is selling nearly 51 to 100 . This research will help the company to formulate the reward scheme for retailers in a  particular product category.

 

 

Q-4 How does the sales take place at your outlet ? G Give ive percentage for each. Particular

Response

Consumers ask for the specific  brand

40

Retailers suggest them brand

24

They come with constructor’ constructor’ss suggestions

36

Total

100

50

Consumers ask for the specific brand

45 40

Retailers suggest them brand

35 30

They come with

25

constructor’s

20

suggestions

15 10 5 0 Response

According to retailers 40% of consumers ask for the specific brand. Retailers suggest product to 24% of the consumer. So it can be said most of consumers are coming to retail outlet having specific mind set about the brand they want to  purchase.

 

 

Q-6 According to you you what inf influences luences the custom customer er has to buy that particular brand ?  Particular

Response

Quality

48

Price

22

Brand Image

14

Advertising

10

Promotion

04

Other

02

Total

100

50

Quality Price

40

Brand Image 30

Advertising Promotion

20

Other  10 0 Response

According to retailers customers are more concerned to a product quality which influences the all most around 48% retailers say the same. Indian market is very v ery price p rice sensitive. According to retailers about 22% of of customers are buying buying product for its lower price.

 

 

FINDING

  25% customers know the Apollo brand machinery,22%customers knows tata brand

machinery and 43% customers know the both brands machinery so that major customers know both of brands.   31%customers purchase machinery from wholesalers,55%customers purchase machinery from retailers.and 14%customers purchase machinery from direct company,so the major customers purchase machinery from retailers   54%customers take in mind of quality,27%customers purchasing for the  price,14%customers purchasing machinery for a brand image,5%customers  purchasing machinery for the other thing,so the here major role is the quality because of it’s 54 %    46%customers purchasing machinery for the scratch card schemes,24% purchase machinery for the free gift,10% customers purchase machinery for less price,20% customers purchase machinery for the lucky draw,so here Scratch card scheme are very popular among the numers of scheme    Here customers satisfied with the retailers distribution services of 64% and highly satisfied is 32%and also dissatisfied customers is only for 4% so the hare we can say that retailers distribution services is good.     Here the everycustomers wants different benefits like less price,better quality,free home delievery, and other rewards,so the most of customers believe that bettet quality is the best benefit from the retailers rather then other benefits.   Here the talking about retaliers of machinery .so the 21 above their should be 19%and other side 33% of toal retailers have 11-15customers per day so we can say most of retailers have 11-15 customers per day for purchasing machinery. machiner y.    According to research each cunter is selling nearly 51 to 100,so tha this research will help the company.    According this question a retailers of customers ask for the specific brand so the it is40%,but when retailers suggest to customers so the response should be 24%so the customers having specific brand    According to retailers a customers need to particuler machinery of the quality so the 48% response for quality of machinery.  

 

 

Suggestion  

Company should give advertisement alliances to retailer to improve there sales scale.   Company should improve its quality level to get best class of consumer.   Retailer should made proper attention to maintain sales. Retailer made effort as per guideline of company.

CONCLUSION

This is an opportunities to training in the Himalaya engg. I taken the training Himalaya engg. A response from even department to collect information helped me to quite experience old as well as a management student. I am getting information from various departments. In the training of Himalaya engg. I am being aware of operation of the company but I can get complete idea of business in limited period of time. The main purpose of this training is to develop student practical experience of industrial activity. Which may be not be gained by only through books so I am very thankful to the entire department managers. This company is large scale industry so I can get all information about financial condition of the company. This company has good management who has provided me best & useful information. This is necessary for preparing the project report. The future of the company is bright because of the company has good management. And also from this product we can share that Himalaya engg. very beneficial for the consumers’ ensuring its project. Their products are good quality & they should try to improve their product quality. So this we can say that Himalaya engg. is not only working for their profit but also working for social welfare. I wish that the company.

 

 

BIBLIOGRAPHY For preparation of this project report I have benefited from some books and article. The lists are given below.

Web Site of the Company / Search Engines:   www.google.co.in www.himalayaengg.com himalayaengg.com  o  www. o

REFERED BOOKS:-

MARKETING MANAGEMENT HUMAN RESOURCE MANAGEMENT COMPANY ACCOUNT MARKET RESEARCH REFERED PAMPHLETS / MANUALS / CATALOGUES    HIMALAYA ENGG.

REFERED NEWS PAPERS / MAGAZINES 

 

 

1.  -Times of India 2.  – Business Business Standard

 

 

QUESTIONNAIRE

Dear Sir/Madam I am studant of N S V K M S COLLEGE OF MANAGMENTs a part of M.B.A syllabus; I have conducted a survey on selected topic and presented the project report to the University. I am doing my project for this purpose. I request you to answer few questions. I ensure that the data  provided by you will keep confidential and use for academic purpose only.

Name of the customer. ………………………………………………………………………………   ……………………………………………………………………………… Address: ………………………………………  ………………………………………  Age: - ………………………………………………

A SURVEY ON CONSUMERS OF MACHINARY IN MEHSANA CITY 

 

 

Q-1 How many brands of machinery you know? Apollo Tata Both Any other Q-2 From which place you purchase machinery? Wholesalers Retailers Direct from company

Q-3 For purchasing machinery which factors do you take in mind? Quality Price Brand image other Q-4 According to you which type of promotion the company should do For promoting the sales? Scratch card schemes Free gift Less price Lucky draw Q-5 Are you satisfied with the retailers distribution services? Highly satisfied Satisfied 

 

 

Dissatisfied

Q-6 According to your point of view which is the best benefit you get from the retailers? Less price Better quality Free home delivery Other rewards

A SURVEY ON RETAILERS OF MACHINARY IN MEHSANA CITY

Q-1 Number of machinery customer that visit your outlet per day? 0-05 06-10 11-15 16-20 21& above

Q-2 Your average sale per day?   0-50 51-100

 

 

101-above Q-3 How does the sales ttake ake place at y your our outlet? give percentage for each. Consumers ask for the specific Retailers suggest them brand They come with constructor’ constructor’ss suggestions Q-4 According to you what influences the customer has to buy that particular brand? Quality Price Brand image Advertising Promotion Other